Unlocking Product Success: Transforming Your Sales Through Better Messaging

Subscriber-only episode

Ever created a product that solves a real problem, but sales are frustratingly slow? The disconnect might not be in your offer but in how you're communicating its value to your audience.

Marketing is the critical bridge between your brilliant solution and the people who need it most. When sales underperform, the first place to look is your messaging. Are your sales pages speaking directly to your audience's pain points? Do your emails clearly articulate the transformation your product delivers? Too often, entrepreneurs focus on listing features rather than painting a vivid picture of how life improves after using their product. Your audience isn't buying a set of assets—they're buying a solution to their problems, a transformation they deeply desire.

Your content strategy plays a crucial role in this ecosystem. Every blog post, podcast episode, or video should connect to opt-ins that ultimately lead to your product. Once someone enters your world through a free resource, a strategic email sequence should guide them toward understanding how your paid offering delivers the complete solution they seek. This isn't about sending a single announcement—it requires multiple touchpoints that reinforce your value proposition. By analyzing conversion metrics and engaging directly with your audience about their challenges, you can refine your messaging to truly resonate. Remember, great products don't sell themselves—they require positioning that speaks directly to what your audience values most. Ready to transform your product's sales potential? Join our upcoming Smart Cell Sprint where we'll work together to position your offering for the success it deserves.

Chapters

• 0:01 Product Not Selling? Marketing First
• 0:35 Creating Effective Opt-ins
• 1:05 Email Marketing Sequences That Convert
• 2:15 Smart Cell Sprint Event Announcement
• 4:20 Getting Started with Better Sales

Transcript

Speaker 1: 0:01

You've created a product that you know solves a problem for your audience, but it's not quite selling the way that you anticipated it would. So what do you do? Well, the first thing that you're going to want to look at is how you're marketing it. What does the copy on the sales page look like? How are you sending out sales emails? What sort of strategies are you putting in place to continually remind your people that you have the solution that they've been looking for? If you are creating content and putting it out there whether it is a blog article, podcast episode, a YouTube video and you are not talking about an opt-in or a lead magnet that is going to connect to your actual product, you have to start there From there. If you are finding that they are not opting in, if you are finding that they are not opting in, why is that? Again, you have to go back to the copy and make sure that the words written on the page are really hitting on the pain points and they can see the value in what you are providing. Too often, we want to tell people the assets of what they are getting and, in reality, they want the transformation, not the assets. They want to understand how this is going to change their life and solve a problem for them. If you can show them the value of the transformation that you are going to provide, then they're going to want that free opt-in From the opt-in. You then have them on your list and you want to make sure that you are letting them know that you have a full solution to the problem that they have, and this has to happen through your marketing emails. There needs to be a sales sequence that comes after your opt-in is delivered, letting them know the benefits of the transformation you are going to give them through your actual product. There needs to be multiple emails for this. We have to stop assuming that because we've created something, they will come, or that we've created something and no one's coming, so it's not any good. That's not the case. It's often the way in which we are positioning that product to our audience. We have to make sure that we're really being clear and showing them the transformation that is going to take place.

Speaker 1: 2:42

I want you to do an audit of your products and see what is working. You need to be looking at your conversion rate on your landing pages, your conversion rates on your emails. Open and click through rates and start having conversations with your audience via your email. What pain points are they looking to solve? Because if you're not putting the right pain points on a sales page, that's a problem with the copy then, because your people don't see how your product is going to solve their problems If you don't have the right content that is out there that is connected to the product that you've created. You've got to put the content out there for them to be able to find you Continually doing this and reminding them of what they need to be doing and how you are going to help them do. That is going to be key for the success of that product that you offer.

Speaker 1: 3:40

Now I am offering a five-day event that is coming at the end of April. It'll be the last week in April until May 1st or 2nd I can't remember which date it is, but it's Monday through Friday last week in April and we are going to be doing exactly this. It's called the Smart Cell Sprint. We're going to be taking a look at making sure that your positioning is right on your product, looking at the numbers, understanding exactly how we can make sure that it is positioned correctly so that it starts selling. If you are interested in joining in. Go into your comments. Send me a message on Instagram at Jenny underscore Mellers and I will send you that link to join in.