Money vs. Time

Subscriber-only episode

Feeling pulled in too many directions? You're not alone. Business growth often comes with the challenge of determining which tasks to keep and which to hand off—but more importantly, figuring out exactly what that delegation is worth financially.

Through the lens of a real client experience from my mastermind program, I unpack the strategic framework for making smart outsourcing decisions in your business. The conversation centers around a crucial distinction that many entrepreneurs miss: the difference between activities that build brand awareness (like social media) and those that directly drive sales (like email marketing and website optimization).

This distinction matters tremendously when calculating what you should pay someone to take tasks off your plate. Most business owners make the critical mistake of expecting immediate revenue returns from brand-building activities, leading to disappointment and poor investment choices. Instead, I walk you through how to properly evaluate the value equation of outsourcing—connecting each potential delegation to either time savings that can be redirected to revenue-generating activities or to direct financial returns.

The social media example we explore is particularly revealing. Many entrepreneurs spend countless hours creating content without understanding the realistic timeline for returns or how algorithms impact visibility. I explain why building a following on platforms vulnerable to algorithmic changes rarely translates to direct sales without intermediary steps like email list building and nurturing.

Ready to make smarter decisions about what to delegate in your business? Listen now and learn how to evaluate every potential outsourcing opportunity through the lens of time versus money—because understanding this balance might be the difference between profitable growth and unnecessary expense.

Chapters

• 0:00 Client's Business Overwhelm
• 0:45 Determining Value in Delegation
• 1:20 Social Media vs. Direct Sales
• 3:23 Connecting Hiring to Revenue
• 4:25 Final Thoughts on Smart Outsourcing

Transcript

Speaker 1: 0:01

I recently worked with a client that is in my mastermind program that is also a shaker, so she gets one-on-one with me as well as she works within her mastermind group of six total women, where they get hot seats once a month and they are getting three calls per month to be able to meet as a group so that they can really better understand each other's businesses, hold them accountable to their goals. And this client came to me knowing that she was being pulled in too many different directions. She had set up processes and systems within her business and what she was struggling with was determining what she was going to hand off and how much she was willing to pay for it. And one of the things that I always tell clients when they are looking to hand certain aspects off of their businesses, you have to understand what value it is going to equate to. And when we're talking about value, we need to determine if what we are looking for is to build brand awareness, which normally is associated with social media, or are we looking for direct sales, which we often are going to associate with our email marketing, our copywriting on our website, any sort of launching that we are looking to do? So when you are looking at. How do I tie the amount of money that I am going to spend on a person to come into my business to help me with a specific aspect? You need to be able to tie it to the value that you are getting out of it, whether it is your time or whether it is money. So let's use these two different examples.

Speaker 1: 1:40

One of the aspects that she was thinking of handing off was social media. She was spending a ton of time creating reels, going through, trying to create video content, create posts for her Instagram account, as well as post, potentially, on Facebook. Where her audience was was looking at the social media. Initially, when she came to me, she thought of it as I'm going to be using social media to make a direct sale to a live event that I host, and we had to have a conversation where it is highly unlikely that she is going to see that direct connection. It can build brand awareness for her about her in-person event, but in order to get the conversion, to actually get people to purchase, they are going to need to continually hear about it and it is likely the brand awareness that she is building right now will impact the live event next year when she is doing it, because she needs to be able to spend time building brand awareness on social media, get them onto her email list, continue to engage with them and then be able to make that sale.

Speaker 1: 2:50

So when we were looking at it, we needed to determine what was she looking? How much was she going to be spending? Was it going to equate the amount of time that she was already spending within her business working on growing the social media aspect, creating the content for it? So would it give her time back to be able to do more higher level things that then she could connect to a direct link to revenue ticket sales, being able to make sure that the sales page was actually converting, making sure that the emails were converting? This is the aspect that we had to look at. So I want to ask you to do the same.

Speaker 1: 3:34

When you are looking to hire out, you have to know how much time it's taking you within your business to do what it is that you're potentially asking to hire out and be able to tie it to income in some way. And be able to tie it to income in some way Because the time again remember in that example, I just gave you, the time that she was spending on social media could have been spent doing more direct selling, through her website, through her landing page, through her emails. So the time that she got back does end up equating to money. But again, you have to make sure that there is this direct connection.

Speaker 1: 4:08

Just growing a social media following to build brand awareness. If there is not a product or service that you are trying to then sell to connect to revenue, it doesn't make sense. Growing a following on social media that is likely to get hit with algorithms will not end up in direct sales. The only thing it will do is build the brand awareness with the hope of being able to get them onto your email list. And again, this can take time, especially with algorithms and the way that they impact things. So, when you are looking at what can I potentially hire off, look at your time and look at the way that is connected to money. All right, talk to you soon.