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Maycember Madness

Subscriber Episode Jenny Melrose: Business Strategist Episode 82

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Ever found yourself blindsided by the same busy season year after year? You're not alone. I've dubbed May as "Maycember" because, let's be honest – it rivals December in pure chaos and demands on our time and energy.

The end of the school year brings a perfect storm of field days, class trips, graduations, Mother's Day celebrations, Memorial Day weekends, and countless birthdays. What makes this particularly challenging is that these events happen every single year, yet we rarely adjust our planning or expectations accordingly. The secret to mastering these predictably unpredictable periods? Document the madness as it happens.

When you're in the thick of spring break chaos or drowning in May's demands, make detailed notes in your calendar for next year. Pay special attention to moving targets like Easter that shift annually but create ripple effects throughout your spring schedule. For business owners, this awareness becomes even more critical – whether you experience seasonal traffic spikes, booking rushes, or product demand fluctuations.

This principle extends beyond just May or December. Major life transitions demand space in your calendar too. Sending a child to college, planning a wedding, or welcoming a new baby requires not just your attendance but emotional bandwidth and recovery time. Building buffer zones around these significant events prevents the disappointment of missed goals and unmet expectations.

Ready to master your calendar and create a strategic roadmap for your success? Join us this November in Murrells Inlet, South Carolina for the Insiders Retreat. We'll spend three full days crafting your 90-day plan that accounts for projects, tasks, and content strategy to help your business run effortlessly through 2026. Your future self will thank you for the foresight and planning!

Speaker 1:

All right, it's Maycember. I have to bring this up because I think that this is just such an important reminder that we forget how busy certain months can be for us and then we don't plan accordingly. So I think it's really important that when things hit that you remember and write it down in your calendar so that next year, when you go to plan out your May or your late spring or early spring, I should say that you're taking into consideration how insane it is going to be. So many of you heard me talking in the last couple weeks. I've spoke about how nuts spring break was. We obviously had a later spring break because of Easter, so you have to also keep that in mind when you're looking at your calendar. Look for things that shift, like Easter. Easter is never the same time of year. Sometimes it hits at the end of March, sometimes it's early April, sometimes it's the end of April. So you have to actually plan that out as part of your plan when you are looking at what kind of craziness you're going to be dealing with. And then, when you look at May, we think, oh, it's almost summer and the kids are going to be in school till the end and, let's be honest, it's just total insanity in May. The second it hits it's you're planning for the end of school year. You've got field day, you have field trips, you have graduation, memorial Day, mother's Day, birthdays it's just, may is holy crap. It's here and it's almost worse than Christmas. Like I can't even believe I'm saying that, but it truly, truly is. So I want to make sure that when you are looking at planning any time of the year, it doesn't have to just be looking at May. It should be any time of year that you are writing down when the craziness happens.

Speaker 1:

If you know that your business picks up because you are in travel and there's a certain time of year that people are booking, plan that into your calendar. If you are a food blogger and you know that things start to go nuts for you as far as like sponsored work or traffic wise or selling your cookbook because it is seasonal, those are things to keep in mind and take into consideration. It's also important that, as big life events are about to happen, that you plan that into your schedule. So if you have someone at high school or that's graduating, going off to college, you need that planned in. Let's be honest, you're going to be on a roller coaster ride as you get ready to send them off.

Speaker 1:

If you have a marriage coming, if you have a baby coming, whether it is a grandchild, a niece or nephew that you have to be there for, or your own, you have to start really thinking about okay, what is this going to look like? Big events like this, if you are traveling for speaking engagements this is also something you need to understand how long the recovery is going to take for you so that you can plan that into your calendar and not get disappointed in yourself when you're not able to pick up right where you left off without any downtime and you still expect to hit the goals that you have set for yourself. We have to start putting this into perspective. Really, look at that calendar, mapping out what you have going on and what kind of craziness is going to impact you, because as you start to do this and get better at it, it makes each year that much easier to plan.

Speaker 1:

You can see when things are easier for you to put out, as far as if you're doing an in-person conference, if you are planning on having a retreat, what time of year works well for those things, based on the craziness that goes on in your life, but also the craziness that goes on in your business. If you are looking to really get planned out for 2026, I want you to fill out an application for Insiders Retreat. We are going to be in Merles Inlet, south Carolina, in November and we are taking three full days and making sure that you not only have a 90-day plan but you really understand the content that's going to go around, that that 90-day plan is going to take into consideration the projects and tasks that need to get done, but also set you up with an overall plan for content so that you can stay on top of everything that needs to run effortlessly in your business.

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