
Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Surviving in the entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. No more trading time for money! She teaches content and email marketing strategies that helped her build her audience and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all with the master plan of giving you homework so that you can implement the strategies in your business immediately. Get ready to be able to put her strategies into practice after just one listen!
Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Digital Efficiency in Motion
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Exclusive access to premium content!Ever wonder how to turn those long waiting periods into productive content creation time? As a mom spending countless hours in the car during my daughters' volleyball and dance practices, I've mastered the art of mobile content creation—transforming what would be wasted time into a powerful content multiplication system.
My phone-based workflow allows me to create three major content formats (YouTube videos, podcast episodes, and blog posts) plus numerous short-form videos—all from a single recording session while sitting in my parked car. The secret lies in a strategic recording approach using two camera angles for talking head videos, with camera switches timed to outline transitions. This provides natural editing points and creates visual interest.
The magic happens with just three key apps. I use CapCut for video editing, seamlessly switching between camera angles to create a polished final product. From there, I convert the video to audio using an MP4 converter app, then import it to SoundLab where I add my podcast intro. The finished podcast gets uploaded to Buzzsprout, where their AI tools (just $10/month) automatically generate transcripts, social posts, and even draft blog content. Meanwhile, I return to CapCut to finalize my YouTube version with hooks and intro segments, plus use their AI features to create multiple short-form videos from my long-form content.
This approach doesn't just save time—it completely transforms how content creation fits into a busy schedule. One recording session becomes 8-12 distinct content pieces across multiple platforms, all created from my phone during time I'd otherwise spend waiting. Ready to reclaim those "dead" hours in your day for productive content creation? Try this mobile workflow and watch your content library grow exponentially while making the most of every minute.
One of the recent questions I got asked by a client was really interesting, and she asked me what I like to do on my phone, like what apps am I using in order to utilize my time that I have in the car? As many of you may know, I spend quite a bit of time in my car in the evenings with my girls. I'm either driving them to volleyball or I'm driving them to dance, and often, because it's such a far drive, I end up sitting in the car for two hours waiting for them to come out of practice or to come out of their dance lessons. So because of this, I have gotten really good at using certain apps on my phone and I wanted to be able to share I have gotten really good at using certain apps on my phone and I wanted to be able to share. One of the things that I do a ton of is I actually edit all videos on my phone. I also now edit my podcast episodes on my phone. I record my unhinged episodes on my phone. So I wanted to share with you my process of how I'm actually turning my content from video into audio for the podcast and then also into a blog post, so that for those of you that are thinking of, I want YouTube, I want a podcast and I want to be able to have the blog post. This is exactly what I'm doing, and I'm going to share with you the apps that I'm actually using as well. So my process is I'm set up for YouTube, I'm set up with two different camera angles and this works for me because I'm doing a lot of talking head videos. Now, if you are doing videos where you're demonstrating something, this isn't going to work, where you're going to be able to take the audio and use it for a podcast episode right away. So this is done, let's talk talking head, and then I'm going to give you an example of how you could actually work through a client with a different way of doing this when you're doing demonstrating something.
Speaker 1:So talking head videos, two different camera angles. I have a mic on for my camera that is farther away. I have a camera in front of me. The camera in front of me is my main voice of what I'm going to use for the podcast. So I'm going to take both of those recordings once I'm done, and I the way that I do it is, I have my episodes kind of mapped out with an outline and I use that outline and go back and forth between the two cameras when I break from different pieces of the outline. So let's think basic outline style Roman numeral one, two, three, four, and then big A, big B, big C, and then we go to Roman numeral five. So every Roman numeral I'm looking over at one of the other cameras. So it gives me a chance to gather my thoughts, take a deep breath, say the cuss words that I'm probably needing to say and then go into the content that I'm trying to create. This way I can actually see what I, who, which recording I'm trying to speak to, and I can pull that when I'm editing my videos.
Speaker 1:So now I have two different recordings of the same episode and what I do is I pull both of those, I pull them into CapCut and again, I'm using CapCut on my phone. So I take those two different videos, pull them into CapCut and when I'm actually looking at the one camera I keep that. And then when I'm looking at the other camera, I keep that one but cut the other, so I'm able to easily cut out the spots where I'm looking at the other camera, because visually I can see myself looking at the other camera and then I'm able to just pop it in the right place as far as where I am in my episode outline to be able to make sure that the episode flows. Now, once I have the video done in CapCut I haven't added in the YouTube portion of it yet because I'm gonna use the audio from that video to be able to create the podcast episode. So I download that video and I use an MP MP4 converter, which is an app to be able to turn it from MP4 into MP3 for audio. Once I convert it from MP4 to MP3, I take the MP3 and I pop it into the app, soundlab, and in SoundLab I have my normal intro for my podcast and then the audio, what has been turned into an audio recording from the video. I pop it behind the intro that's normally in my podcast and I put together the podcast episode. That podcast episode from there then gets downloaded and I upload it to Buzzsprout, which is who I use for hosting for my podcast. Now, once it's into Buzzsprout Buzzsprout I use their AI tool that they have in there, which is an upgrade. It's like 10 bucks a month for me to have the AI feature.
Speaker 1:It's going to turn it into a blog post. It gives me a transcript. It also gives me social shares. It does a description of it for the actual podcast readers. So I use that to make it easier for myself. They call it magic mastery in there, I believe, and that's what I'm going to use as in order to create the blog post. So I will pull pieces of the transcript as well, as if the blog post that they have written works, I will pull pieces of that. I just kind of verify off of my outline that I've already created for myself before I started recording, and that's how I create the blog post.
Speaker 1:Now for the YouTube video. I go back to the MP4 that I had. That's in CapCut, and now all I do is simply add my hook for YouTube as well as the intro that I use for my intro music. So it's two quick videos that I add into it and it then is able to get downloaded and uploaded to YouTube. So those are the apps that I am using in order to take one piece of content and be able to use it for YouTube, a podcast and a blog post.
Speaker 1:Now I also, from there, can use CapCut to take that long form video and turn it into YouTube shorts or reels. There's an AI feature in there where you can actually turn it into shorts. So that is a simple feature that I'm using in CapCut. And then I also, like I said, use Buzzsprout in order to have the descriptions and titles for some of my social share posts that I'm going to be using Three simple apps to use with three pieces of content and really probably eight to 12 pieces of content, because it pulls so many different shorts that I can use over time.
Speaker 1:Whether I'm going to use YouTube or I'm going to use Instagram, I'm able to pull it and use it for other content as well. So those are some simple apps that I'm using and it's not just for like basic oh, I'm using it to create, uh, instagram reels which I'm not using anywhere else. No, no, no, no. This is long form content that you are going to be able to utilize, and a lot of it is just using AI in a couple of clicks. If you have any questions, feel free to DM me on Instagram at Jenny underscore Melrose. I'm happy to answer them, but definitely come into insiders, because we've been talking about how to make sure that you are repurposing your content and utilizing it to the best of your ability.