
Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Surviving in the entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. No more trading time for money! She teaches content and email marketing strategies that helped her build her audience and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all with the master plan of giving you homework so that you can implement the strategies in your business immediately. Get ready to be able to put her strategies into practice after just one listen!
Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Behind the Curtain: My Workday
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Exclusive access to premium content!Ever wondered how successful entrepreneurs structure their workdays while juggling family responsibilities? Step into my world as I pull back the curtain on my daily routine and share the productivity system that keeps my business thriving alongside raising teenagers.
At the heart of my productivity strategy is a commitment to batching—dedicating entire days to similar types of work rather than constantly switching between tasks. Thursdays are exclusively for coaching, with my Insiders program, one-on-one clients, and mastermind sessions all scheduled on the same day. This approach keeps my teaching mindset engaged without requiring mental shifts to creative or analytical work. Other days are dedicated solely to content creation, keyword research, and writing, allowing me to harness the natural rhythm of my brain and energy levels.
During the school year, my workday typically begins with an early workout before tackling the morning routine of waking teenagers (no small feat!) and school drop-offs. After walking the dogs and showering, I'm at my desk between 9-10am, working steadily until about 2:30pm with just a brief lunch break. Summer brings a different rhythm altogether, requiring strategic planning and advance content creation. I'm currently working to record eight podcast episodes in the next two weeks to cover the summer months—allowing me to be present with my family while maintaining consistent business output. This balance between entrepreneurship and motherhood isn't always perfect, but my batching system provides the structure needed to succeed in both roles without "throwing someone out a window" (as I joke about my teenagers).
Curious how this approach might transform your productivity? Try dedicating entire days to similar tasks and notice how your focus and output improve. And if you're interested in my content creation system, check out my previous episode about creating three pieces of content from a single recording session!
If you've ever wondered what a typical day in my life looks like when we are in the process of working, I'm going to share it today. Many of you know that I love to batch. I'm big on batching. I will batch my days. I will do all my video recording on one day. I will do my keyword research. On another, I will write all of my emails the same day of the week and I will work in my coaching programs all in the same day the week and I will work in my coaching programs all in the same day.
Speaker 1:A lot of people think I'm crazy, but for me it works. I keep my brain on the same type of project throughout the entire day. So Thursdays, for example. We have insiders every Thursday at 11. I am a routine scheduled person. I also make sure that that day is open for any coaching clients to sneak in before insiders as well as later on in the day, and then I also have both of my masterminds that day, and the reason I do this is because I find it easier to be able to stay in that sort of pattern of thinking of being on my game, thinking about other people's businesses and being able to teach and educate the way that I know how to do best and for me, being able to do keyword research that day just wouldn't make sense, because it's a totally different part of my brain that I am using and I'm thinking about a different type of client. I'm thinking about someone that doesn't quite know me yet and is going to find something new, that is going to engage with me. So it's definitely a different type of thinking and it's the way I do it. On reason, I do it on a different day, so typical day for me, and I'm going to preface this with the fact that summer looks very different than the normal school year. So I'm going to give you a typical school year day, rather than try to talk about summer School year wise.
Speaker 1:What that normally will look like for me is I am getting the girls up in the morning. First attempt of waking Avery up normally takes about an hour to get her out of bed, but I get up. I actually will work out before they are totally up and doing all the things. Um, I work out for about 30 minutes. I then will get myself kind of ready to go, make sure they have everything packed, drop them off at school one at the high school, one at the middle school, and then I come home to walk the dogs. Once the dogs have been walked, I will shower it and get ready for the day. So I try to be at my desk anywhere between nine and 10 by the time I am done with everything.
Speaker 1:For the morning it's getting the girls out the door and, of course, making sure that I'm taking care of myself and doing what I need to do to not throw someone out a window. So that's where the working out comes in. But then from there it's batching my day based on what kind of day it is. So whether it is recording podcast episodes, whether it's doing YouTube videos, whether it's doing YouTube videos, whether it is doing the writing, then I will take the rest of that day to really focus on that. I normally will stick within writing within the same day. So if I'm going to be writing my emails, then I'm going to write my emails, but then I'm also probably going to potentially look at writing blog posts that need to be done from the transcript that has been created by Buzzsprout, which I talked about in the last episode, how I'm actually doing that. So if you are curious about what that setup looks like definitely go and listen to that episode of how I'm actually doing one recording and being able to create three pieces of content with a YouTube video, a podcast episode and also a blog post. But the writing piece will definitely get done on all one day and then I will record all on one day and then, like I said, I will make sure that I have all my coaching clients and my masterminds the same day.
Speaker 1:I am normally done. I will actually let me back up. I will make sure that I take a lunch from about probably about 20 minutes is what I normally try to get in right around noon-ish, depending upon what my day looks like, and then I will work again for about another two hours. Right around 2,. 2.30 is when I start to stop, because the bus stop is right out my door of my office, because the bus stop is right out my door of my office, and my puppy will go bananas the second he starts seeing all the parents line up In order to pick up their kids off the bus. So because of that, I often will start to stop working then or I'll be finishing up some basic tasks maybe that were left over that take no brain power, because she will literally bark for 20 minutes straight and then from there that's the end of my day. So I'm really working from nine to two pretty solidly, with a about 20, 30 minute break in there at around lunchtime.
Speaker 1:Now that greatly shifts over the summer. I will try to get pieces of my day in when it will work best, like if the girls are sleeping, if they don't have to be run from one place to the next. I've got one that's lifeguarding and she also has volleyball workouts and the other is still in the middle of dance season. So it's really about taking those blocks of time and using them to the best of my ability. If I know I have a two hour block where it's going be totally silent, I'm gonna make sure that I use that time on the things that I really need to focus Now. I also make sure that I batch my content so that I'm not having to record over the summer. I don't do any podcast interviews over the summer and I am trying like as hard as I possibly can to make sure that I am scheduled with podcast episodes for myself that are solo episodes through the summer.
Speaker 1:Fingers crossed that I'm able to get this done. I have about two weeks before everything has to be done for the summer. So that's about eight episodes that need to get recorded in the next two weeks. Didn't even think about it that way, but we're going to be doing some work here next two weeks. I didn't even think about it that way, but we're going to be doing some work here. So that is really how I take a look at my just not only day, but also my year. I'm making sure that when I'm looking at school year and summer that I know exactly what needs to get done, so I can not only be a good business owner, but also a decent mom, a mom that isn't ready to throw a child out a window. Um, because we are in the midst of teenage angst and all of the things. Uh, but for another day I'm sure we'll talk teenage angst. Thank you, guys for listening in.