Are Your Content Pillars Leading to Your Products?

Ever feel like you're drowning in your own content? After creating over 450 podcast episodes spanning nearly a decade, I found myself facing a challenge many content creators eventually encounter – how to organize years of valuable information in a way that actually serves my audience today.

The truth is, businesses evolve. When I started with Pitch Perfect Pro in 2015, my focus was helping bloggers secure sponsorships to diversify beyond page views. But as digital entrepreneurship transformed, I realized my audience needed more – they needed to build email lists, create their own products, and develop sustainable business models that weren't dependent on algorithms or third parties.

This evolution meant my content needed restructuring. I'm currently organizing everything into three strategic pillars: Business Strategy & Mindset, Product Creation & Monetization, and Audience Growth & Engagement. This isn't just about categorization – it's about creating clear pathways that guide my audience to the exact solutions they need without forcing them to search through hundreds of episodes.

Your content pillars should point directly to your products and services. They should create a natural journey that leads your audience to join your email list and discover your complete solution. If you've pivoted or refined your business over time, don't be afraid to reorganize. Your audience doesn't need to see your messy evolution – they need clear direction for where they are right now.

Ready to organize your content strategy and create a roadmap for 2026? Apply for the Insiders Retreat where we'll dive deep into your business, extract all the essential pieces, and develop a comprehensive plan to reach your goals. Your audience deserves a streamlined path to your expertise – it's time to give it to them.

Chapters

• 0:00 Creating Content Pillars for Solutions
• 1:05 Restructuring Past Content
• 2:28 Developing Three Strategic Pillars
• 4:22 Making Content Easily Accessible
• 6:18 Invitation to Insiders Retreat

Transcript

Speaker 1: 0:01

On Influencer Entrepreneurs. In the past, I've talked about this idea of having pillars of content so that you can determine what is going to be the right topics and making sure that you dive deep into those topics so that it creates the spider web of content, the full solution for your audience to be able to find. Well, when we are creating these pillars of content, it's important that you look at that content as a way to be able to push your people into getting onto your list and then going and seeing how you have the full solution in your products and services that you offer. So, when you are looking at those pillars of content, it's important to look about and think about the products that you have Now. If you are someone that started off those pillars of content, it's important to look about and think about the products that you have Now. If you are someone that started off with pillars of content and you had that content because that was how you were putting out your value, you didn't necessarily have a product or service in mind and now you do have that product or service, well, it's going to be important that you go back and fill in the blanks. You may need to restructure what you have created in the past so that it makes sense for where you are trying to take your people.

Speaker 1: 1:14

I personally have been attempting to do this, as many of you know, on Influencer Entrepreneurs. We have over 450 episodes now. That is eight to nine years of content. As you know, I have shifted my audience. I have pivoted a little bit as far as my mission and who my great pumpkins are within my audience and been trying to reinvent myself so that I can continue to grow with the times of what my audience needs. Now, in doing so, with those 450-some-odd episodes, there is content that is valuable, but there's also content that falls into the pillars that work for the products and services that I offer the audiences that I'm trying to reach. So the content that talks about sponsorships isn't necessarily the topics that I want to have as pillars of content. It was what I started out as trying to offer up to my audience, because that was my first course. Many of you know I started off with Pitch Perfect Pro back in 2015 and that was how JennyMelrosecom developed. I sold the Melrose family in 2019 because the Jenny Melrose side of things really took off, but by creating a course that was based on sponsorships, which is what I had known up until that time was attracting an audience of bloggers that were looking to potentially diversify their income away from page views.

Speaker 1: 2:50

The problem was as time went on in my business and my understanding of my business developed better, I realized that in order for my audience to continue to survive as technology improved and as the times continued to grow, I knew that people had to have products and services. They had to be growing an email list that was going to passively send people to those products and services and in order for that to happen, I had to adjust my content. The content on the podcast shifted. It started to talk more about growing your email list. It started talking talk more about growing your email list, started talking about the marketing side of things. It started talking about understanding your customers, your audience, and trying to grow so that it made sense in a way that you could sell your products and services. So because of that, I am going through the process now of reorganizing my content into three pillars so that people can come in and naturally see where they fall within the content that I create. I don't want them to come to the podcast and have to necessarily search or go through 450 some episodes. So, in order to streamline this, we are taking the content and putting it into those three pillars to make it simpler for our audience to be able to find exactly what they need and how they need it.

Speaker 1: 4:15

So, for example, right now, the three different pillars that we are looking at to organize all of our content into and to make sure that our people truly understand what they are trying to get from us is we're starting with business strategy and mindset. Then we go into product creation and monetization. So there's still the ability to diversify your income with sponsorships, because many of you know I still do sponsorships. Am I doing a sponsorship for Smuckers and creating a recipe? No, but instead I'm finding products that are a good fit for you all as far as software and systems that I use that could be a good fit for you. So you still have the ability to do sponsorships. It's a way to diversify and to monetize. So that is our second pillar. And then our third pillar is audience growth and engagement.

Speaker 1: 5:11

So this is going to talk a little bit about the social media, but it's also going to talk about the importance of your email list and how to have an opt-in and making sure that you are consistently emailing your people, so any episodes that fall into these three pillars of content allow people to find them easier and quicker. So I want you to think about how can you make sure that your people understand your pillars of content? Where can they go to make sure that everything is organized for them? Now, again, for some of you, you may have shifted over time, and that's okay. You just need to reorganize, make it so that it's very streamlined and people understand what they're coming to you for. And this, like I said, is something that I am going through right now. It's not even done yet. We're in the process of making sure that it is fully developed so that people can easily find what they need. And this is something that we will continue to update over time Because, again, as we talked about in yesterday's episode, reinvention is partly being able to stay up with technology and what is going on in your industry.

Speaker 1: 6:18

So making sure that you can stick with that is going to be key. You know one way that we are helping you to make sure that you are within your industry, you are organized with your content, you are thinking about your audience and the products and services that you offer is through Insiders Retreat. We are going to take a deep dive into your business, pull out all of the pieces so that you can have a plan together to step into 2026, knowing exactly what your goals are and how you are going to go about finding and hitting them. So if you haven't already applied, make sure that you take the opportunity to do so.