Your Business Evolution Isn't Complete Without This Critical Shift

What happens when your business needs more than a simple pivot? That's where true reinvention comes in - a powerful strategy that doesn't just change what you offer, but transforms how deeply you connect with your perfect audience.

The distinction between pivoting and reinventing is crucial for sustainable business growth. While pivoting might involve changing products, systems, or messaging, reinvention means fundamentally reconnecting with who you're truly meant to serve. Drawing from Mike Michalowicz's "Pumpkin Plan" methodology, I explore how to identify your "great pumpkin" clients – those ideal customers who energize your business and become raving fans. More importantly, I share strategies for building a garden full of these perfect clients rather than struggling with customers who drain your energy and resources.

Your understanding of your ideal customer naturally evolves as markets change and your expertise deepens. Like Apple releasing new phones biannually, successful entrepreneurs stay relevant by evolving alongside their audience. This doesn't mean creating entirely new offerings constantly, but rather examining your existing client journey to identify logical next steps and complementary solutions they need. Whether through higher-touch services, complementary products, or strategic affiliate partnerships, the goal isn't extracting more money but providing comprehensive value.

Perhaps most critical to successful reinvention is maintaining authenticity between your offerings and your natural working style. Your ideal clients will quickly sense when something doesn't align with your personality. If one-on-one coaching drains you, create systems that allow you to serve differently. Build your business around your strengths while serving your clients' genuine needs.

Ready to reinvent your approach for 2026? Apply now for the Insiders Retreat where we'll help you craft a strategic 90-day plan positioning you as the true CEO of your business – the visionary who isn't trapped doing every task yourself.

Chapters

• 0:00 Pivoting vs. Reinventing Your Business
• 1:35 Finding Your "Great Pumpkin" Client
• 2:52 Creating Products Your Ideal Clients Need
• 4:52 Designing Offers That Match Your Personality
• 5:50 Insiders Retreat Invitation

Transcript

Speaker 1: 0:01

In Insiders, we recently talked about pivoting and what this can look like within your business, and it can sometimes mean pivoting as far as in your products and your systems. It can also look like pivoting your audience, your messaging, your business in general, and I want to talk even further about this, because there is a difference between pivoting and reinventing. And when you reinvent within your business, you are giving people an opportunity to connect with you even more than they have in the past. By reinventing, you are reinventing who exactly you are trying to speak to, and I'm not saying an entirely different audience. I'm saying what I'm hoping you are doing by reinventing is making sure that you are really honing in on your ideal person. If you have been with me for a while, you've heard me talk about the Pumpkin Plan by Mike Michalowicz. It is one of my favorite books. It is this idea that you are going to have a garden and you're going to have lots of different pumpkins in it, but ideally you want that great pumpkin. You want to think of who is that ideal person that you work with, and what happens over time is this changes and shifts as the overall economy changes, as your passions and your focus shifts a bit more and you understand more about your audience and your business, which, over time, is naturally going to happen. That is why Apple comes out with a new phone every six months, because as technology improves, as economy changes, as the world changes, they have to reinvent themselves and make themselves better. So you, in turn, also need to be doing the same thing for your people. So by growing that great pumpkin and determining who that great pumpkin is, it will become easier to grow a garden of great pumpkins, become easier to grow a garden of great pumpkins, and, over time, this can seem very large and it can seem like a big thing that you are attempting to do because you have this one client in mind or one audience member in mind that you have worked with. That is the ideal person. They've spent money with you, they continue to come back to you, they're a raving fan. How do you replicate them and make it so that your entire garden is filled with great pumpkins?

Speaker 1: 2:33

And one of the key things to do when you are trying to do this is to hone in on the characteristics about them. What is it about them that makes them perfect for you? Why do they continue to come to you? What is it that goes on in their life, their business, that they see you as the right person for them? So, over the years, if you have been with me for a long time, you know that I have shifted my focus. For a while, I would talk about social media and the importance of having a brand awareness and to be able to make money via ads and sponsorships. Well, over the years I have shifted because those are not my ideal people.

Speaker 1: 3:14

What I have learned from my business is that having products and services that can sell while it is in my sleep also by having varying products in my suite of products that give my people more access to me makes a difference. So because of this, I talk a great deal about this to my clients. How can you continue to add to your product suite without recreating every single week a brand new product, but instead honing in on the needs of that ideal person and what is the next step for them? What is the next level for them? Now, for some of you, you may not have a next level, and next level doesn't necessarily mean that it's a high price product. It doesn't mean that it's a high price program. It could just mean that it's another step that you can offer them. Maybe it's an affiliate product that's a good fit for them, because they're trying to also do what you are doing potentially in your business, using similar software, similar products that you can then teach them how to replicate it within their own business and get an affiliate percentage from the company or program that you are using. That you've now shown them could work within their business. It is finding those little ways to continue to upsell, because you're not trying to take more money from them, but what you are trying to do is to continue to give them the best potential opportunity for their business to grow or for their solution to be solved. So when you're thinking about your people, your audience that was great pumpkins what is it that you can offer them that could give them higher touch, more value from what you are giving them?

Speaker 1: 5:06

And when you are trying to decide this, it is very important that you make sure it works for you and your personality. If you are not someone that wants to work one-on-one with people, don't do it. If you don't want to do a six-week program that is group and a ton of one-on-one time with you, don't do it. Find something that works for you and your personality, so that it becomes that much simpler and easier for you to continue to offer it and for your people to see that it's a good fit.

Speaker 1: 5:39

Your people are going to be able to tell that you're full of crap sometimes, so make sure that you're not trying to offer something that doesn't make sense for you and your personality. They will be able to read between the lines. If you haven't already applied for Insiders Retreat, you need to do so. We are taking your programs and looking at how we can make sure that you have a 90-day plan to start 2026 with One that is going to show you the projects and tasks that you need to do in order to continue to move your business forward. We are having these higher level conversations about making sure that you are working within your business as that CEO, as that one that is the visionary, but not having to rely on solely yourself to do every little thing. And Insiders Retreat we will be diving deep into that.