Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Surviving in the entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. No more trading time for money! She teaches content and email marketing strategies that helped her build her audience and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all with the master plan of giving you homework so that you can implement the strategies in your business immediately. Get ready to be able to put her strategies into practice after just one listen!
Influencer Entrepreneurs: Marketing Tips to Make You More Visible
From Unaware to Ready: Mapping Content to Your Customer's Awareness Stages
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Exclusive access to premium content!Ever wonder why your amazing content isn't converting? The answer might lie in understanding where your audience sits in their awareness journey. This episode dives deep into the critical stages of customer awareness and how to craft content that meets people exactly where they are.
Through a personal and relatable example about perimenopause symptoms, I demonstrate how customers often experience problems without recognizing them for what they are. When I was experiencing aches, pains, and hot flashes, I wasn't searching for "perimenopause solutions" because I hadn't connected my symptoms to that underlying cause. This highlights a crucial marketing insight: the people who need you most might not be looking for you by name.
We explore the complete awareness spectrum: from completely unaware (experiencing symptoms without recognizing the problem), to problem aware (recognizing something's wrong), to solution aware (actively seeking options), to product aware (considering specific solutions like yours), and finally to most aware (on the verge of purchasing). Each stage requires different content approaches - from symptom-focused blog posts that capture attention early in the journey, to testimonial-rich emails that provide the final push toward purchase.
The most effective content strategy addresses every awareness stage within your content pillars. By mapping your blog posts, podcasts, videos, and email sequences to these crucial transition points, you create a comprehensive system that guides prospects naturally from their first encounter with your brand all the way through to becoming loyal customers. Ready to transform how you connect with your audience? Listen now and discover how to reach people at every stage of their journey toward your solution.
Last week on Unhinged, we talked about creating pillars of content to make sure that those pillars of content are in line with your product or service. Now what I want to start to talk a little bit about is the customer journey, so that you can make sure, within those pillars of content, that you are making sure you are thinking about where your customer is coming in. So if we start with the very first stage of awareness, when it comes to a customer, there are stages within awareness and they start off with no knowledge, not even understanding that they actually have a problem. They're unaware of it. It's there, it's underlining, but they don't know it. And when you're creating content, you still want to be thinking of these people. They're not aware that they have a problem yet.
Speaker 1:So the best example I can give, because it's a personal example, is perimenopausal symptoms. I did not realize that some of the symptoms that I was having were perimenopausal, so I wasn't searching for perimenopausal symptoms. I wasn't searching for how to treat perimenopausal, so I wasn't searching for perimenopausal symptoms. I wasn't searching for how to treat perimenopause. I wasn't searching for any of that because I was unaware that that was the problem that was out there. So if you are a perimenopausal health coach. I didn't even think to look for you for help because I didn't know I had a problem. You're unaware of it, but what I did notice was that I was having aches and pains and I was having hot flashes. So there were symptoms that I had, but I was unaware that they were connected to perimenopause.
Speaker 1:So you have to be thinking about the awareness levels is always going to be the stages of awareness or going to be your first one is going to be unaware. So you have to be creating content for those people. What are they searching for? What are the issues that they have? Then we go from the stage of unaware. Then we're going to start to get into the fact that they are problem aware. They know that they have a problem. They are starting to look for those solutions. So I started to figure out that this is sort of going to end up being connected. I have a problem with being of the age of perimenopause.
Speaker 1:Now the next stage becomes being solution aware that there is a solution out there. So now I'm searching for solutions. I'm searching for things about working out and how my eating can impact it and what supplements can help and what hormone therapy is out there. So I'm solution aware and again, through these stages, you are thinking about the types of content that you can put out that's going to draw these people in. The next stage, after being solution aware, is that I am product aware. I am aware that you are a health coach that could help me figure out the best plan of action for myself. And then, once I am aware that you have that product, then it becomes the level of being most aware.
Speaker 1:These are all stages of awareness.
Speaker 1:We haven't even gotten to the fact that they have purchased the product right.
Speaker 1:The final stage of awareness is most aware and it's where they're thinking about purchasing the product. This is where your emails are going to come into play, where you need to be able to show them past testimonials other clients, students that have found that your solution, your product, is what they needed. So they're on the brink of buying and you need the ability to kick them over the edge. That's where your sales sequence comes in with this. So, throughout the stages of awareness, you have to be creating content to draw them to the next stage. So blog posts, podcast episodes, video for YouTube, and then taking them to an opt-in to then get onto your newsletter so that you're emailing them and continually engaging them and nurturing them to then be able to sell them your product and solution that you offer. So I hope this is helpful when you're thinking about your pillars of content, because within those pillars of content, you also want to think about the stages of awareness, so that you can pull people to you to then kick them over the edge to buy your product or service.
