Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Surviving in the entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. No more trading time for money! She teaches content and email marketing strategies that helped her build her audience and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all with the master plan of giving you homework so that you can implement the strategies in your business immediately. Get ready to be able to put her strategies into practice after just one listen!
Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Your Opt-in Strategy Could Be Holding Your Business Back
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Exclusive access to premium content!Ready to transform your email list from stagnant to thriving? This episode tackles one of the most powerful yet underutilized tools in your marketing arsenal: the strategic lead magnet.
Most businesses struggle with email growth because they're missing the critical alignment between their content, their opt-ins, and their paid offerings. I break down exactly why this connection matters and how to strengthen it in your business. Your lead magnet isn't just a freebie—it's the crucial bridge that turns casual audience members into subscribers and eventually customers.
We dive deep into practical strategies for ensuring your opt-in gets maximum visibility. From seamless content integration to consistent promotion across platforms, you'll discover how to stop hiding your valuable resources and start showcasing them effectively. I share insights on why your YouTube videos, podcast episodes, and blog posts must naturally lead to your opt-in, and how this creates the perfect pathway to your products or services.
The episode also explores how to construct a logical sales funnel starting with your lead magnet, moving through tripwire offers, and ultimately guiding prospects to your core solutions. This graduated approach respects your audience's journey while maximizing conversions at each step.
Whether you're just starting with email marketing or looking to revitalize your existing strategy, these proven techniques will help you build not just a bigger list, but a more engaged and valuable audience. What's your current approach to promoting your opt-ins? Try these strategies and watch your subscriber count—and your business results—transform.
One of the things that I emphasize over and over again is the importance of growing your email list, and in order to do this, you have to have something that you're giving people in exchange for their email. We often call this a lead magnet, an opt-in. It can be multiple different things and it can be anything from a guide to a workshop, to whatever you feel is going to be the best option to show them the next step for your products or services and show them that you can give them a solution within your opt-in or lead magnet, and then show them that the next step should be to buy the product or service. So how do we go about making sure that we get this opt-in in front of people continually is the question that I routinely hear from people, from clients. So when we're looking at this, one of the most important things, first of all, is to make sure that the opt-in is in line with the content that you have, so that it'll integrate nicely. Whether you're doing a podcast episode, whether you're doing in a YouTube video or a blog post, however you are putting out your content, I want you to make sure that it can integrate. So therefore, it's really important that your content is in line with the products or services that you're trying to offer to people, answering the problems that they have, giving solutions, so that the guide can go there as the next step.
Speaker 1:A YouTube video, podcast or blog post can only give people so much information. They're not going to get a huge solution from it. So therefore, we want your opt-in to be the next step so that your problem or solution with your product can then be the next step after the opt-in. So, first thing is, make sure that it's aligned to your content so that you can easily get it out there. The second thing is to continually talk about that opt-in. Make sure that you're talking about it in your podcast episodes, in your YouTube videos, in your blog posts. It should be integrated there.
Speaker 1:You want to make sure that people can find it. The next thing is to find ways to get it back in front of them so that if you have someone on your list and you've put together maybe a new opt-in that's better aligned to what you are doing, making sure that you offer it up to your list as well as putting it into the content that is relevant that you may have had from the past, continually getting it back in front of them is going to be key so that you can get them into a potential sales sequence that is then going to offer them a tripwire product, product or service that is going to be lower priced, so that they get a solution and then can potentially take next steps to a bigger or more expensive product or service that you offer. Let me know how you are putting out your opt-in and making sure that it's continually getting in front of people.
