Pivot Without Fear

Feeling trapped in your content niche? You're not alone. My journey from sponsored content specialist to business strategist taught me a powerful lesson: following your passion transforms not just your business, but how deeply you can serve your audience.

When you build a reputation in one area – like I did as the "sponsored content queen" – pivoting can feel risky. Will your audience follow? Will you lose credibility? These fears are natural but often unfounded. The truth is that your audience's needs typically extend far beyond the narrow niche where you began. By expanding your focus to address these deeper needs, you're not abandoning your niche – you're enriching it.

Consider the homesteader who primarily creates gardening content but possesses valuable knowledge about emergency preparedness. These topics might seem disconnected on the surface, but they serve the same audience's broader values and motivations. By asking fundamental questions – Why are they gardening? Who are they gardening for? What larger purpose does it serve? – you'll discover natural expansion points that deliver tremendous value to your existing community. The most successful entrepreneurs don't limit themselves to artificial niche boundaries; they follow their passions while remaining attuned to their audience's evolving needs.

I experienced pushback when broadening my focus from sponsored content to comprehensive business strategy. Some followers who had embraced my sponsored content techniques were initially hesitant about this evolution. Yet this expansion allowed me to share crucial knowledge about building sustainable businesses with multiple revenue streams – ultimately serving my audience far more effectively in the long run. Don't let fear of pivoting hold you back from creating your most impactful content. Your audience needs your full expertise, not just the part that fits neatly into your original niche. What content have you been hesitating to create that might transform your business and better serve your community?

Chapters

• 0:00 From Sponsored Content to Business Growth
• 0:53 Breaking Free From Niche Limitations
• 1:58 Embracing Pivots in Content Creation
• 3:18 Overcoming Second Guessing and Pushback

Transcript

Speaker 1: 0:01

Many of you may have originally found me because I was well known in the blogging world for teaching how to work on sponsored content. I was a sponsored content queen. I still have a very successful course that teaches how to do that. But I quickly realized that that wasn't my passion. I knew the importance of creating a strong business was how you're going to be able to scale. Doing sponsored work was only one way of having a passive income stream. Being able to have multiple revenue streams was always key in the way that I had built my business. So the reason that I'm telling you this is because I think a lot of times we go into creating our businesses initially and we find ourselves kind of stuck in a niche and then we realize you know what? I really have some amazing knowledge that would benefit my people, and it may not be in the exact niche of a client that I'm actually thinking of that this falls into so well and I feel like I'm speaking to her with this. But when you start off in a very niche subject homesteading, let's say, for example and you talk a little bit about gardening and that's the primary focus of where you were going with most of your content but then realize you're really good at making sure, in an emergency situation, that you have all of the information that you potentially could need in order to pass on to a family member, in order to make sure that it's you're prepared and ready to go, because part of homesteading is being prepared. Well, to make that shift from talking about gardening to then talking about being prepared in emergency situations or just in any situation, having the ability to be prepared and ready in what you need to get done can seem like a stretch. It can seem like you're pivoting a little bit from the content that you had always created and were known for, and what I need you to realize is that that's okay. You're growing as a business owner, as a content creator, in the way that you are serving your audience. Yes, your audience needs that information about how to garden, but can it go deeper? Why are they gardening? How are they gardening? Who are they gardening for? What is the purpose behind that? And, looking at what could be some of the other purposes that you could potentially help them with, that you hadn't necessarily thought worked within the homesteading niche.

Speaker 1: 2:38

So look at your content. Don't be afraid to make sure that you are following your passion and what you want to talk about with your audience and make sure that when you create that content, that you don't second guess yourself in that pivot. I know personally myself there was a lot of second guessing that went on. There was a lot of people pushback. I had a lot of bloggers that were originally with me that were making money from ads and in going to sponsored content that added a revenue stream, but they still weren't serving and creating a business to continue to build and be able to benefit them in the long term. And that was where I started talking about the importance and really truly knowing where you were going to be looking to go in the future. So I want you to think about in your own business, how can you make sure that you are creating the best content for your audience?