Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Surviving in the entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. No more trading time for money! She teaches content and email marketing strategies that helped her build her audience and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all with the master plan of giving you homework so that you can implement the strategies in your business immediately. Get ready to be able to put her strategies into practice after just one listen!
Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Converting Visitors into Subscribers: The Homepage Formula That Works
Your website homepage makes a critical first impression in less than a second. Are you making it count?
Most business owners struggle with creating homepages that actually convert visitors into email subscribers and customers. They end up with cluttered, confusing pages that drive potential clients away rather than drawing them in.
This episode breaks down the exact elements your homepage needs to convert effectively. We explore the dual purpose your homepage must serve: providing clarity about what you do and who you help, while offering clear navigation that guides visitors toward taking action.
You'll discover the essential components every converting homepage needs: a compelling headline that instantly communicates your value, primary and secondary opt-ins that build your email list, three featured product sections, a brief about section focused on how you help clients, three content pillars for easy navigation, and strategic social proof that establishes credibility.
The episode also provides practical writing tips to ensure your homepage speaks directly to your ideal audience using language they understand, not industry jargon. You'll learn how to keep paragraphs scannable, use formatting effectively, and test your mobile experience.
Ready to improve your homepage today? I share five quick fixes you can implement immediately: rewriting your headline for clarity, improving your call-to-action, removing distractions, and ensuring mobile-friendliness. These simple changes can dramatically increase your conversion rates and help both visitors and search engines better understand who you serve.
Take action now by examining your homepage through the eyes of a first-time visitor. What's clear? What's confusing? What could be improved? Your website is often your first opportunity to connect with potential clients—make sure it's doing its job effectively.
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This is the Influencer Entrepreneur's Podcast with Jenny Melrose, where I strategize with business owners on how to grow and scale their businesses to hit their income goals.
Speaker 1:This is episode 454 of the Influencer Entrepreneurs Podcast with Jenny Melrose. Today, we're going to be talking about how to write content for a homepage of a website that converts. Now, before we jump into this, I want to make sure that, if you haven't already grabbed our strategic growth plan guide, that you do so. If you're struggling to know where you need to go with your business, this guide is going to help you. It's going to help organize you based on the content that you've already written and what you need to do, moving forward based upon the audience that you are trying to attract. So if you haven't already grabbed it, make sure that you head into the show notes and grab that, all right. So let's jump right into this Now. The most important thing that we need to understand is that, when it comes to your homepage, it is your calling card and you have less than a second to qualify the people that are coming to your site. The visitors that are coming there will form an opinion of your website in less than a second. So it's really important that, when it comes to the content that you guide your audience towards action, not confusion. You have to be clear on what you are trying to solve for your audience and, in order to do that, there are specific pieces of the homepage there is going to.
Speaker 1:You need to do two things when it comes to your homepage. The first is to give them clarity. They need to understand instantly what you do and who you do it for and how it can benefit them. The next is is direction or navigation. You want to allow your visitors to know what to do next and where they can continue to find more information. You don't want it to be overly cluttered, so let's break down the specific elements that you need for your homepage. The first is going to be your headline or sub headline. This is going to let them see exactly who you are and what you do for them. This is often your let them see exactly who you are and what you do for them. This is often your tagline. That's going to be right at the top. You don't want to take over with a logo that's going to take up half your homepage. You want to be keeping it clear and concise and you're going to do so with that headline.
Speaker 1:The next step is going to be your primary call to action, and that should be to get people on your email list. So this is where you're going to make sure that you qualify them with an opening question that hits upon the problem that your opt-in is going to solve for them. Now, this can be a guide, it can be a webinar. It's however, you are getting people onto your list. I would recommend that you have a picture there and the copy that you use. The words need to be very clear to qualify them so they understand what they're going to get out of that guide, and you need to make sure that the button says grab it now, grab it here. Anything that's going to make it very clear as to what they need to do.
Speaker 1:The next piece that you're going to have is going to be three options of your products. So if you offer digital courses, if you offer in-person services as far as maybe in-person for therapy or in-person for a retreat, or if you have a digital program that is a mastermind or coaching, whatever this is going to look like for you could also be your speaking, could also be a book or a workbook that is traditionally published. We want those featured products to have three avenues so they can tell right away where they need to go. So this might be online courses, like I said, this could be your coaching programs, whatever it might be. Choose the three and then you're going to have landing pages that then further break down and hit on the pain points that those products solve Now. Next, you're going to want to have a brief about section. Some people will do this in the sidebar, others will have it in right beneath there so they know exactly who you are. When you are doing this about section, you are going to link to your full about page, but you're briefly giving them a sentence or two that kind of lets them know that you are the right person for them, and it needs to be written in the form of how you are going to help them, not written in I do this, I did that, I have this degree, I have had this experience. How can you help them is what you want to make sure this about is going to be clear on. So make sure that this is a brief about section that then links to the full about section that then can tell them more about how you can continue to help them about section that then can tell them more about how you can continue to help them After that about section.
Speaker 1:You are next going to have three options for pillars of content. This is where they're going to be able to easily navigate to the content that you offer. Now, when we talk about pillars of content, I want you to look at the content that you write. If you are a grief therapist and you speak about divorce and grief excuse me, grief in divorce, grief in losing a significant other or grief in losing a job those might be your three categories. And then from there those will go to landing pages, which then can further break down those into sub categories. For example, one of the three pillars of my content is marketing, and when you click on the marketing button, that is going to take you to a landing page that then has subcategories of email marketing, content marketing, social media marketing, anything that can kind of fall into those to then have subcategories, and then those articles are each underneath the subcategory that they fit into. It's easy for them to navigate. It allows them to see the different options that they are looking for as far as when it comes to the marketing side of things.
Speaker 1:Now, after you have had those three pillars of content, I would recommend having social proof next. This can be testimonials. It can be the logos of previous podcasts that you have been on. It can be where you have spoken, where you might have been cited as far as maybe in on another website or on television. Whatever it might be. This is where you want to have your social proof and it's usually going to be in the form of logos. So if you were on Forbes, you're going to have Forbes logo there. If you've spoken on different podcasts, you might have their podcast art right there. You want to have that so that it's easy for them to see and it provides that expertise that you want them to understand that you have.
Speaker 1:The next piece that you're going to have is going to be right above your footer and it's going to be another opt-in. This could be the same opt-in that you're offering above, but I recommend that you change up the copy or the words that you are using and change up your picture so that they can make sure that they are getting onto your email list. This is what we call a squeeze page. It offers them the sole purpose of getting onto your email list Because once they're onto your email list, then you have the opportunity to take them along the customer journey which, as we've spoken about in previous episodes, we can take them through the consideration phase, which is then going to put them into the decision-making phase, which then allows them to be retained, and you can then email them with specific content and offers that are meant specifically for them where they are on their journey. So, making sure that this has a opt-in at the top and at the bottom, so it squeezes the content together and gets people onto your email list.
Speaker 1:One of the most important things that I really want to make sure that I emphasize is you want to make sure that the navigation is very clear. You want them to know where they are going. You don't want them confused as to who your ideal person is. Are they qualified? Your copy and your words that you are using needs to be specific to them and it needs to be clear and concise, as well as making sure that that navigation allows them to get from content to content. That is going to bring them further along from the consideration phase into that decision-making phase.
Speaker 1:Now there are some key things that you need to understand about writing when it comes to the homepage, you want to make sure that you are speaking directly to your audience, make it clear and concise for them, and they should see themselves in the questions and the words that you are using. You don't want to use keywords that are not keywords that they would understand. You don't want it to be your industry logo that maybe your clients don't necessarily use. They use maybe something a little bit different when they're explaining the issues that they have. You also, on your homepage, wanna make sure that you keep paragraphs short and scannable. You don't need to have a huge paragraph of content. You want to make sure that it's a couple sentences and then it's broken up by white space so that it gives them that opportunity to scan what they are looking for. It's also important that you use headlines and bullets and bold font to emphasize the pieces of content that is most important to them, where they can find the information that they need easily.
Speaker 1:Now I want you to be able to take action today on your homepage. So if you haven't taken a look at your homepage in a while, I want you to go through and try to improve some of these things. Here are some quick fixes that you can actually do today. The first thing is that you could rewrite your headline for clarity. You could make sure that the copy that you are using is meant for your ideal audience. Maybe you've pivoted a little bit. A little bit, maybe you have kind of decided that the audience that you were originally speaking to was way too broad, so now you've gotten more niche specific. I want you to look at your copy and see if you can improve it to make sure that it's speaking to the right people. I also want you to make sure that you look at improving that call to action. This is something that you could do today Making sure that you have the opt-in at the top, that it's very clear that you want them to go and grab that guide or get involved in the webinar or whatever it is that you're offering.
Speaker 1:You also want to remove anything that doesn't serve your visitors. Next step so if there is extra content on there that maybe is driving them elsewhere, to another podcast that you've been on, that should never be on your homepage. You can have the logo of that podcast that you've been on, but it shouldn't link out to someone else's podcast. You wanna keep them on your site, and then the next thing that you could actually check today is to test it on your mobile device. Make sure that it's easy to read, that you can navigate through it, that it looks clean, because if it doesn't look clean, you're going to lose people. People get easily confused because there is too much information. So really think about how you can make sure that you are having it so that it is easy to navigate and clear and concise. This is not only going to help your audience, but it also is going to help Google better understand who you are meant to help. Who are you trying to attract? This way, when Google is looking for a question to be solved, they can serve up your content because it's meant for that audience and you have made that clear because your site is easy to navigate and understand who you are trying to attract.
Speaker 1:So, if you haven't already, I want you to make sure that you check your website, do an audit of it, go through and take a look at that homepage and see how you can navigate it as someone from the outside. I don't want you to look at it, as I'm that owner and I know exactly where I'm trying to go. I want you to look at it. Try to look at from the eyes of someone in your audience who's never met you before. What would they be able to find, what would they struggle to find, and try to improve upon that as you move forward, as always. I appreciate you so much for listening in. If you haven't already left a rating and review, I would appreciate it if you did so. You can just hit those many stars that you need and tell me in the comments what is your biggest takeaway and what are you going to improve upon on your homepage today.
