Simplifying Your Content Strategy for Maximum ROI

Ready to streamline your content strategy? This episode tackles the essential audit you should be conducting right now to eliminate what's draining your time and focus on what truly drives results. After the summer lull, it's the perfect moment to analyze where your audience actually comes from and what content genuinely moves your business needle.

We dive into the often-overlooked connection between social media and mental health in business. If platforms are causing stress without delivering returns, perhaps it's time to pivot strategies. You'll discover why stepping back from certain channels might actually benefit your bottom line rather than harm it. The pressure to maintain constant visibility across all platforms can lead to burnout and wasted hours that could be better invested elsewhere.

The episode shares a brilliant Instagram strategy from Kara Chase focused on optimizing your first nine tiles—the content most visitors see immediately. By strategically pinning posts that lead to your programs and opt-ins, you can reduce the constant posting pressure while still effectively guiding potential clients to your offers. You'll also learn how to evaluate your content based on customer journey stages, ensuring you're creating value that meets people exactly where they are. Whether your audience responds best to YouTube, podcasts, or email, this episode helps you identify your most effective channels and double down on what works.

Chapters

• 0:00 Time for Content Strategy Audit
• 0:42 Social Media's Impact on Mental Health
• 1:37 Instagram Strategy: The Nine Tiles Approach
• 2:26 Identify What Truly Moves Your Needle
• 3:32 Content Assessment and Customer Journey

Transcript

Speaker 1: 0:01

Now is the perfect time to be doing a content strategy audit. What are you doing that is working and what are you doing that's really just not giving you the as my dog attacks my other one because he tried to eat her food. What is not giving you the actual ROI that you were looking for A lot of times over the summer. Sometimes we'll take social media kind of step backs from, and I want you to take a look and see if it's impacting your business, because if you have stepped back from social media and it's not impacting your business, then that's a really good sign that. Hey, you know what? Maybe this isn't the right strategy. Maybe I shouldn't be constantly feeling like I need to get onto social media. We've been having a discussion lately in Insiders about the idea that if something is impacting your mental health, such as social media, because you're seeing things when you go in there, you go down a rabbit's hole and end up wasting two hours, or you get there and just feel like your message is getting lost and what's the point and you get frustrated. That is going to hurt the bottom line of your business because you're wasting time. You're not as excited about your business as you should be, because you're falling into this mental health issue with social media. So, instead, what I want you to do? So I want you to take a look at what is working. Where are your people coming from? Are they coming to you from a podcast? Are they coming to you from YouTube? Are you getting good interactions on your email? What is working? And then I want you to simplify your strategy for the fall. Take a look at what you can drop, what's really just not worth it.

Speaker 1: 1:41

One of the recommendations that one of the Insider and Mastermind members shared recently was a strategy by Kara Chase where she talks about on her Instagram how her first nine tiles are the most important tiles, so that she feels like she doesn't really have to constantly be posting on Instagram. She pins those nine tiles so they don't have to be recent. She pins those nine tiles so they don't have to be recent, they can be from the past and she makes sure that those pinned tiles are the ones that are going to send people to her programs, to her opt-ins. Get people onto her list. Make sure that they're listening to her podcast, whatever it is that she is trying to have for her call to action for to help her, the bottom line of her business, and that's what I want you to focus on. I want you to start to think about, like, bottom line, what is going to move the needle the fastest on your business? So, if you know, it is your email list. That's where the money comes from, that's where the revenue comes from, that's where you're getting in front of your people.

Speaker 1: 2:39

Then you heard in my last episode that it's important to potentially look at list swaps. Find those right people. If you're finding that, maybe it's YouTube and SEO. Make sure that you are continuing to improve your SEO. Make sure that your website is easy to navigate and that your landing pages are organized so that they can go into categories that fit for your content and make it easy for them to find the information that they need. If you do find that it's Instagram, what is working on Instagram? Is it reels? Is it stories? Is it, you know, static posts that have multiple tiles to it?

Speaker 1: 3:18

I really want you to take a look at what is working in what you are doing in your content strategies and try to make sure that you are replicating it and get rid of the things that you just don't need.

Speaker 1: 3:28

This is also going to include, of course, looking at the content that you're creating.

Speaker 1: 3:32

Is there particular content that your audience is reacting well to?

Speaker 1: 3:35

Is there content that your audience just not interested in? Or is it potentially that you're trying to attract a different audience because you're trying to bring someone in the beginning stages and people on your email list right now are not in the beginning stages they're further along. But you need to develop the beginning stage in order to get them to the further along point where they will need your product or service. It's really taking a look at the customer journey. We've talked a ton about this on the podcast recently. You want to make sure that you are walking them through that journey and providing them with content that is going to hit them at the point where they are at, so they will continue to stay with you and come back to you as the expert. If you haven't already taken a look at Insiders Retreat, I highly recommend that, if you haven't filled out an application, that you do so. It is going to really dive deep into your customer journey and make sure that your goals for 2026 are ready to go.