Reboot Your Content Strategy: Fall's Fresh Start for Entrepreneurs

Back-to-school season isn't just for students and parents—it's a powerful reset moment for entrepreneurs. After the summer lull, your audience is returning with fresh energy and a renewed focus on solving problems they've been putting off. Are you ready to meet them with the right content strategy?

This raw, unfiltered episode cuts straight to the heart of what's happening right now in your business. Your website visits, podcast listens, and YouTube views likely dipped over the summer months as your audience prioritized vacations and family time. But now they're back, scrolling feeds and opening emails with purpose. This seasonal shift creates the perfect opportunity to reconnect and provide solutions.

The way you communicate with your audience needs an urgent update. The "two-swipe rule" is real—if your email requires more than two thumb scrolls, you've already lost their attention. This threshold varies by age too, as older audiences often use larger text settings on their devices. Your email strategy should focus on brevity: three sentences maximum with a single, clear call-to-action directing readers to your content hub. Stop overwhelming subscribers with roundups and multiple links.

Your website strategy deserves equal attention. Sending traffic directly to YouTube or podcast platforms is a missed opportunity to engage visitors with your broader ecosystem. Instead, funnel all traffic to your website where videos and audio are embedded within comprehensive blog posts. This creates a "spider web" effect, increasing the likelihood visitors will discover your services and spend more time with your brand. Remember, providing value isn't about cramming information into emails—it's about creating pathways to your valuable website content.

Ready for more unfiltered entrepreneurial advice? Check out our premium podcast "Unhinged" where we deliver this type of actionable content three times weekly. Your business deserves this level of strategic clarity as we enter this pivotal season of audience reconnection and growth.

Chapters

• 0:00 Raw and Real Episode Introduction

Transcript

Speaker 1: 0:01

This episode is going to be the raw and real. We're not giving you intro music. We're not doing all the things Today. Instead, I'm going to really just tell you what is on my heart, my thoughts as to where we are going in the future as far as entrepreneurship and what you should be focusing on. And I also wanted to make sure that you know that, if you are interested in the unhinged way that we do this episode, we have a premium podcast called unhinged, where we are delivering episodes similar to this three times a week. You can actually click the link in the show notes and it will bring you right to it. It is a premium podcast. It's five bucks a month. You get great content and you, like I said, you're getting it three times a week. So in a month, you are getting 12 episodes where I am telling you exactly what is on my mind, where things are going and how you can continue to improve.

Speaker 1: 0:54

So today marks the beginning of going back to school. So down south, where I live, kids go back to school this week and for me it is very exciting. It is also, in my mind, a clean slate. This is very similar to a new year. So if your audience has a audience full of parents that have kids that are anywhere from itty bitty preschoolers to great big college kids that are going back. It is a clean slate For some. It is sad, especially for those that have itty-bitties and probably those that have college kids I'm not quite there yet, a little scared that it's not going to be that much further off for us, but this is a clean slate.

Speaker 1: 1:38

This is when people come back. Most of you have probably noticed that your numbers as far as visits to your site, listens to your podcast, youtube views have probably dipped over the summer months. That's because many people are involved in so many different things for the summer, whether they're running their kids places, or they're taking vacations, or they're trying to take just a break in general from being online, potentially. So this is the time when they come back and it is a time when they look to fix their problems. They may have struggled with something all summer long and now they're ready for you to open their eyes to how to fix their problem. So I really want you to make sure that, as we step into this new fall season yes, it's fall, even though it's still 90 degrees down here it is a time where you really want to make sure that you are focusing on answering those problems for them. Think about that customer journey that you want to take your people on. What problems are they coming to you for? If you haven't listened to the last bunch of podcast episodes over the summer because you've been on a break, I want you to go back and binge because I'm telling you we have walked you through a customer journey and really understanding how you can hit your people with the problems that they have at their different areas of where they are. You're going to have different stages where they're in consideration. They're making that decision-making process. You have ones that have already purchased something potentially from you that you're now looking to retain. So I really want you to think about what kind of content you're putting out there and how you can continue to engage them, and there's all different types of content.

Speaker 1: 3:17

You often hear us talking about content for blog, podcast, youtube, and then we always talk about the idea of repurposing it, potentially onto social media but, more importantly, repurposing it into your emails. You want to be sending your blog posts that has the embedded YouTube video or the embedded podcast episode to your readers, to the people that are on your list. This is how you continue to engage them. That is what a newsletter should be Typically. Years ago, we thought of newsletter, as you're going to give them all the information in one spot. It's going to be paragraph upon paragraph upon paragraph, and you're going to provide them with multiple links, potentially to go click to read those articles.

Speaker 1: 4:00

I am telling you right now, people do not have the time and energy for that. They're not reading emails the way that they used to. If they see an email, and it's going to take them more than two swipes, you're done. And here's the other thing that I want you to keep in mind Two swipes to a 40-year-old and two swipes to a 20-year-old are different. Do you know why? I only recently knew this? Because on the newer iPhones, you're able to set your text to be larger if you can't see as well. So, for example, this 40-year-old has her text set larger, which means it's more swipes for me to read something because your sentences are bigger on my screen, which means it takes up more space and it's going to take me more swipes. So I want you to keep that in mind.

Speaker 1: 4:50

Keep your emails short and simple Three sentences with a call to action. In those three sentences you should be piquing their interest about what you are going to send them to. And you're sending them to one blog post, not three, not four, not five. Stop doing roundups. People get overwhelmed with that. Give them one call to action with one blog post that you were sending them to and have that YouTube video embedded in there, as well as the podcast episode, if you have it.

Speaker 1: 5:20

Now some people say, well, I want to get the YouTube views because if I get the YouTube views then potentially I'll be able to make money from YouTube. Here's the problem. You want people to go to your website because you want them to get stuck into the spider web of content that you've created. You want them to see the services that you offer. You want them to make sure that they understand all the different things that you do and get the full answer to your problem In a blog post. You're making sure that you're interlinking to any content. Plus, you're embedding that YouTube video anyways into the blog content. So if they would prefer to watch video over read the blog post, they're just gonna click on the video anyways. And guess what? You still get the views. So it's feeding the purpose to send them to YouTube when you can send them to a blog post that has all of the content?

Speaker 1: 6:10

Now, if you're listening, you're like, well, I only do YouTube. Come on, in this day and age, there is no reason for that. You have a website, and if you don't, you need to have a website. But my listeners all are smart enough to know that they should have a website and do so with that in mind. If you're doing YouTube and you're not creating a blog post that correlates with it, you are missing out. There are so many tools that are out there now where you can take and use a transcription service or use AI to be able to take that video content and turn it into a blog post that is going to be able to get found by new people because you're doing keyword research ahead of time, and also it provides people that are on your list an opportunity to go to your website and then potentially click on other content that you have, find out more about your products and services. Really get involved with you. You want more time on your site and the best way to do this is to send them to your site.

Speaker 1: 7:10

So make sure with those emails like short, sweet, straight to the point. Call to action. If you have a product or service that you're not promoting yep, you heard me, you're not promoting it. Just because you said it once on a random YouTube video or once in one blog post does not make it promoting. That is a one-time deal. You have to remind your people that you have these products and services. That's where, in that three-sentence email, it's great to have a PS reminding them of a product or service that might be correlated to the blog post that you're sending them to. This way it just puts it back in the back of their head. We're not necessarily looking for them to click and buy from that PS. It's building awareness that you have that product or service. So make sure you're utilizing that. Put a PS in there to your book, to your ebook, to your planner that you may offer. Whatever it is that you offer, make sure that you're utilizing that.

Speaker 1: 8:07

So, as we move forward into as I think of it as a new year yes, that's the former teacher in me getting really excited because it would be a new school year for me but as we move forward into this, I want you to really start to think about your people. How can you make sure that you are getting them to your website, understanding all that you offer for them and providing them with an opportunity to take you up on it? That's what we're ultimately trying to do. Having these websites are not just for the pretty, it's not just to say, oh, I have a website. It's so that you can get your people to take action with you, to buy your product or service. And a lot of people clients will say to me well, I want my emails to be value-based. Hello, honey, your entire site is value-based. You're creating free content where they are going and getting solutions to the problems they have. That is value.

Speaker 1: 9:08

So providing them with an email that sends them to the value is what you should be doing. You shouldn't be writing a full-on blog post in an email. Most people, one, are not going to take the time to read that on their phones. And, two, you're missing the boat on being able to attract new people by having done keyword research and created that content for it to be found and brought up by Google. So this is your time. This is it Like. Let's get so excited that the kids are going back to school, because even if you don't have kids at home. It is a great time for your business because people are about to come back, they're coming out of that summer haze and are ready to find the solutions. So, no matter what you offer whether you are a play therapist, whether you work with police officers' wives, whether you are doing homesteading or planning vacations for people I don't care what you do this is the time to come back ready to provide them with all of the opportunities to solve the problem that they have. So take advantage of the list that you already have and continue to grow that email list, making sure that you're putting your opt-in into the content that you provide.

Speaker 1: 10:26

I appreciate you all so much for listening in. If you have found this episode valuable you enjoy the fact that there's no music, we're just straight to it. There's no interruptions, it's just me telling you like it is and having a summer cold in the process then definitely become a premium podcast listener to Unhinged. It'll be in the description. Like I said before, it is five bucks a month and you are getting three episodes per week with actionable steps to take in order to increase your business. All right, until next time. I will see you all then.