Back to School, Back to Business

Summer's winding down, school bells are ringing, and something magical is happening for entrepreneurs and content creators—your audience is coming back to life! 

After months of summer distractions, vacations, and family commitments, your readers and potential clients suddenly have more time and renewed focus on solving the very problems you help with. This seasonal shift creates the perfect opportunity to revisit and refine your 90-day planning strategy.

But be careful—there's a common planning pitfall even AI can lead you into. One of my clients recently used ChatGPT to help create her quarterly plan and ended up with sixteen separate goals! This approach practically guarantees scattered focus and disappointing results. Instead, limit yourself to three impactful, measurable goals for the next 90 days, then break each down into specific projects and tasks that genuinely move the needle toward success.

The back-to-school season might also reveal that your priorities have shifted. Perhaps you've been focusing on social media brand awareness when what your business really needs is a more intuitive website experience. Think like a teacher—organize your digital presence as a learning journey that guides visitors naturally toward making decisions. Consider what information they need first, what questions arise as they learn more, and how to structure content that leads them confidently toward choosing your solutions.

Ready to make the most of this audience revival? Take this moment to get fired up about your refreshed 90-day plan. Your readers are returning with new energy and challenges—make sure you're perfectly positioned to meet them with your most valuable solutions!

Chapters

• 0:00 Summer Cold and Back to School
• 0:42 Setting Effective 90-Day Goals
• 1:21 Website Organization vs Social Media
• 3:15 Time to Re-engage Your Audience

Transcript

Speaker 1: 0:01

If you listened to our regularly scheduled podcast episode yesterday, you probably already heard that I still have this wonderful summer cold that you had to bear through last week when we did our unhinged episodes. Unfortunately, I am still trying to power through it without going to the doctors, because I just don't want to have to go to the doctors and there's no time for that because it's back to school week. You probably already heard that too, but I am very excited. It is time for the school chaos, but it is also time, as you probably heard me talk about yesterday, for our audiences to come back to life. All of a sudden, they have more time. They are interested in solving the problems that they have that you offer the solutions for. So this is the time, and I am so excited that it is finally here Today.

Speaker 1: 0:48

I really want to talk to you about the idea of making sure that, if you are not setting your goals for 90 days, that you do so. I know we've talked about this in the past there's a couple different episodes about it but your 90 day goals need to be set not only with goals that are measurable, but with the projects and tasks that are going to move the needle. I met with a client last week and she had gone through my 90 day plan program, got to a first couple episodes and was using not episodes, first couple of videos and started to use ChatGPT to help her. And ChatGPT has a very different at least hers did about how you should be planning your goals. I think ChatGPT gave her 16 goals to do in 90 days and I looked to her and I was like no, no, no, no, that's not what we're doing. We're doing maximum of three goals and then we're going to break down those goals into particular projects and tasks that go along with it. I want you to do this.

Speaker 1: 1:50

This is the time to revisit it. I know the summer had you watching grandbabies and dealing with your kids, running them here, running them there and taking summer vacations and time off. So this is the time to look at the 988 goals that you may have already set and just reiterate them. Kind of take a look at. What have you been able to do? Do you still want to be in line with the projects that you had written down? Is this a time to kind of pivot and take a look at? Okay, I thought that was important, but actually I'm finding that this is going to be more important.

Speaker 1: 2:23

Let's say, for example, you thought it was important to build brand awareness on social media, but in reality, you're realizing your website should be cleaned up so that when people come to your website, it's easily navigatable so that navigatable I don't even know that's a word, it's easy to navigate, I should say so that they can find exactly what they're looking for and make sure that they can dive into all the pieces of content.

Speaker 1: 2:48

So, if you haven't already done this, make sure that you have, maybe your website organized, categorized, easy for them to understand the next step in their learning. Really, start to think of it almost like a professor or a teacher, like where are they going to be, what do they need to know in order to get to the next step, in order to take that step to the decision making process, where they're going to decide whether or not they want to work with you by either buying your product or service? So I want you to make sure that you are focusing on these things, really honing in on where you are looking to go over the course of the next 90 days. Get yourself fired up. It is time to get back to the things. It's time to get back to our readers, to get that engagement from them, to make sure that we are supplying them with the best opportunity to solve their problem.