Marketing Audit Essentials

Feeling stuck in your marketing efforts despite doing all the "right" things? You're not alone. Many entrepreneurs fall into the trap of marketing on autopilot—following routines without checking if they're actually working.

In this eye-opening episode, I break down why marketing audits matter and introduce the powerful Keep, Cut, Start framework that will transform how you approach your business promotion. The truth is, algorithms constantly change, and what worked yesterday might not work today. That's why being intentional rather than habitual with your marketing strategies is crucial for sustainable growth.

The Keep, Cut, Start method is refreshingly straightforward yet deeply effective. First, identify what's working well—those strategies bringing in subscribers, generating engagement, or driving sales—and double down on these proven winners. Next, have the courage to cut activities draining your energy without delivering results, whether it's time-consuming social media content or lengthy newsletters with poor open rates. Finally, strategically test new approaches that align with your business goals, giving them enough time to prove their worth before fully committing.

This isn't about working harder—it's about working smarter. Every marketing activity should connect directly to your 90-day plan and support your overall business objectives. Time and money are your most valuable resources, so invest them wisely by regularly auditing your marketing performance.

Ready to implement this framework and create real momentum in your business? Join me for the four-day Marketing Momentum Sprint where we'll dive deeper into these strategies and create your personalized marketing plan. Register at JennyMelrose.com/marketing-momentum and transform your approach to marketing once and for all!

Chapters

• 0:00 Marketing Struggles Introduction
• 0:43 Why Marketing Audits Matter
• 1:09 Keep: Double Down on Success
• 2:13 Cut: Eliminate Energy Drains
• 3:07 Start: Strategic New Approaches
• 4:51 Marketing Momentum Sprint Invitation

Transcript

Speaker 1: 0:01

Are you doing all the marketing things and feeling as if you're not getting anywhere with it, you're not bringing in the audience, they're not taking action that you want them to actually do? Well, by the end of this episode, you're going to know how to start auditing your marketing, to understand what to keep, cut and start, and we're going to dive even deeper into this in the four-day marketing momentum sprint. So if you haven't already signed up for that, make sure that you do. You can go to JennyMelrosecom. Forward, slash marketing, dash momentum, but let's really jump into this idea of the framework that's going to be your keep, cut and start method.

Speaker 1: 0:43

Now, the big thing that I need you to understand is that audits matter because too many of us run an autopilot. We are traditionally used to doing the same thing within part of our routine. The problem is is that we're not necessarily looking at the metrics and, as we all know, things change. All the rhythms are constantly changing. We will see things getting impact all the time. So, with that in mind, you have to be intentional with your marketing and not habitual. We need to really start to be able to step back and audit what is working by looking at the numbers and understanding what we are spending our time on and whether it is actually impacting our bottom line, that ROI, that return on investment and time and money go hand in hand when we are talking about ROI. This is why the sprint is going to be so impactful for you, because we're going to spend an entire day just on this. But let's really dive into the keep cut start framework.

Speaker 1: 1:49

So the first thing I need you to think about is what you're going to keep. What can you double down on that's actually working? Where have you seen a large success? Maybe? Where have you seen more subscribers come in from? Where have you noticed that more click-throughs are coming from? What is it that you are doing? And I want you to double down on that. So the next part of this is to cut. I want you to eliminate what drains you without results. So if you were finding that doing stories constantly is draining the energy out of you and you're not seeing results from it you're not seeing engagement or click-throughs or actual sales then what is the purpose of doing it? And I want you to cut that as something that you are looking to do. This can be anything from social media to maybe it's repurposing a piece of what you are doing and how you are doing it. If you're creating a newsletter that takes you an hour and a half to write and you're not seeing a good open reader click-through rate, I need you to cut that and let's get more strategic on what we were doing.

Speaker 1: 2:57

The next thing in the method is to start, and I kind of touched on that by giving the example of the newsletter is to start, and I kind of touched on that by giving the example of the newsletter. You have to try new strategies that sound like they are worth testing because potentially, maybe others are seeing a result. Now it doesn't have to just be in your niche. Maybe it can be in different niches that are seeing these results. So start a new method that potentially you're going to give time to to see if it actually works.

Speaker 1: 3:24

The example that I gave you before about cutting if you're writing a newsletter that takes you an hour and a half to write and you're just not seeing the actual click-throughs, the open rate, I want you to look at potentially trying something different with your email. Write three sentences and have a call to action for them. Don't make it something that takes all of your time. Start using chat, tpt and having conversations with it about your business and what you are trying to do with your business, so that you can get more straight to the point and not waste so much of your time. Like we said before, time is money. We are putting the two of those as return on investment into the entire kind of the way that you're weighing things.

Speaker 1: 4:08

So I want you to think about what can you start? What are you hearing? What are you seeing? What maybe have you heard me teach in insiders, or someone else has talked about maybe doing for Instagram that you had heard on a podcast that you think would work well for your audience. Look at what potentially.

Speaker 1: 4:27

Now here's the thing I don't want you to start doing 85 different things. You have to be strategic about what you were starting and why you were starting it. It has to be in line with your goals. Now, I know that this can seem like, okay, it's an easy enough method, but you have to again make sure that everything is in line with where you are trying to go with that product and service that you're trying to get in front of your audience, and making sure that your 90 day plan is in line with the goals that you are trying to hit. So if you are ready to have this strategy put even more into practice being able to know that you're going to have a schedule, being able to have a 90-day plan for yourself with your marketing and you haven't already joined in on the Marketing Momentum Sprint, make sure that you do Again. You can go to JennyMowerscom forward slash marketing dash momentum and I can't wait to see you there live on Zoom.