From Visibility to Value: Why Asking for Payment Empowers Your Audience

Why do so many entrepreneurs create amazing content, build an audience, and then freeze when it comes to monetization? This powerful episode tackles the guilt and discomfort that often surrounds asking for payment—especially for women business owners.

Money isn't the enemy of helpfulness—it's actually the catalyst for client transformation. When you ask clients to invest financially in your solution, you're giving them the gift of commitment and accountability. Without this crucial element, most people collect information but never implement it, remaining stuck in their problems despite your best efforts to help them.

The contradiction is striking: many of us willingly invest in premium podcasts, coaching, and education for ourselves, recognizing the value of expert guidance, yet hesitate to position ourselves as the paid solution for others. This reluctance doesn't just hurt your business—it actively prevents those who need your help from getting the structured support and accountability they require to succeed.

You'll discover practical, non-salesy approaches to showcase your offerings naturally, including client storytelling and testimonials that help potential clients see themselves in others' journeys. These techniques bridge the gap between visibility and sales without triggering the discomfort that makes many service providers avoid monetization altogether.

Are you ready to step fully into your identity as a business owner and create sustainable transformation for your clients? Join our October challenge focused specifically on turning visibility into sales. Your audience is waiting for the solution only you can provide—it's time to help them commit to their success.

Chapters

• 0:00 The Fear of Asking for Sales
• 1:27 Money Creates Accountability
• 2:53 Reframing Your Business Mindset
• 4:26 Comfortable Ways to Promote Services
• 6:18 Visibility to Sales Challenge

Transcript

Speaker 1: 0:01

Many people usually find me because they're looking for ways to be visible, how to market themselves. They understand that they can create content, that they should be creating it based on their content pillars and answer a question, and they are starting to understand that that content needs to be in line with the product or service that they're going to offer. The issue often arises when that product or service has to be put out in front of their audience. They struggle to ask for that sale. And here's what I want to tell you. There is nothing wrong with asking for money for a service or product that you provide. It is giving them a solution all in one place. It is absolutely the biggest pushback that I get, because people do not feel especially women, do not feel comfortable asking for money. They see it as they're doing a disservice. They see it as it goes against them trying to help. They want to help, but they feel that when money comes into play, it makes them feel icky, like they're doing it for alternate reasons, which is to make income. Here's what I'm going to tell you. One, it is okay to ask for money. We've established that. Two, when you're asking for money for a solution that you provide, you're still providing them with help. You're still giving them the resources that they need. What we are doing is asking them to commit. We're asking them to commit to getting the solution when you ask for money. That's all that you're doing, because when people put in money, they are much more likely to actually put in the time and effort to go through your product or service and figure out how to fix the problem that they have. If we just leave it up to them, they're solely going to rely on themselves. There's not going to be that accountability, and here's the thing you need to have accountability to actually make and take strides to improve yourself. The accountability comes in play when you are asking for money. When there's money in play, people have to feel like they're putting in something and then they're going to put in the effort to actually get the solution. So we need to stop getting feeling like we're doing something wrong by putting a price on a product or service. Many of us don't feel bad about putting the price on it, but we feel bad about talking about it, and when you do that, you're only harming those that you have a solution for.

Speaker 1: 3:01

I have to remind people I feel like on a daily basis. You are a business owner. You may not have started it with that intention because you wanted to just put out content. You wanted to provide people with a solution, and that's part of the problem. You may have started this as it was just kind of a hobby. Here's the thing You're listening to a premium podcast that you are putting money into. I am providing you with a service and I am telling you I am going to continue to keep you on the straight and narrow. It's providing you with that accountability, that education of having me in your ear up to four times a week.

Speaker 1: 3:41

For some of you, because you're probably already insider members, you're hearing from me five times. If you're a mastermind client, it you cause you're probably already insider members You're hearing from me five times. If you're a mastermind client, it's six. If you're a coaching client, it's seven. You are constantly hearing me and you're committing to putting that money, that investment, into your business because you want your business to succeed.

Speaker 1: 4:03

So we need to stop feeling like we can't tell people about our product or service, because the only person that we are hurting when we do that well, there's not only because there's lots of people you're actually hurting. When you do that, you're hurting the people that you provide a solution for, you're hurting yourself and you're hurting your family, because, I'm sorry, but if you are putting money into listening to a premium podcast, you're taking money out of your pocket. So therefore, you're trying to earn money but not wanting to ask for a sale. It doesn't make any sense. You have to think of yourself as that strong business woman, and it doesn't have to be a slimy, salesy pitch. It needs to be I have this product or service. This is what it's going to provide you with. Now there are tricks, and when I say tricks, I don't mean like you're going to trick them. I mean there are ways in which you can make this more comfortable for you.

Speaker 1: 5:01

You'll notice that when I talk about a product or service that I offer, I will often not do it as I'm trying to like pitch you on it. I'm just trying to make you aware that I have it. Why do you think I just said mastermind and insiders and coaching. It's allowing you to know that I offer these services. So, without me saying, buy this, buy this, buy this, it gets it in front of you. This is the same way when we're talking about visibility.

Speaker 1: 5:29

You will also notice that I will often talk about my clients. I'll talk about their stories, about what we have learned, what we have worked on, how we're trying to continue to improve upon the business and the strategies that they've already created. And I do this because it's a way in which you can see, one, I'm already working with people, and two, to show that people are seeing results in their businesses. You need to do the same. Use testimonials, tell stories about clients that you have worked with.

Speaker 1: 6:06

When you do that, people not only see, have verification that you are working with people, but they also see themselves in that client that you're talking about, that student that you had that struggled, because they probably have the same struggles. They want to know the solution. So when you're able to provide them with it, that's how they're able to make that connection and see. So those are two really quick ways that you can improve, going from visibility to actually making sales. And it's not a salesy way of doing it, salesy way of doing it. Now, if you are wanting to know more ways of being able to turn visibility into sales, you're going to want to join our October challenge. You can go to JennyMelrosecom. Forward slash visibility, dash into dash sales. We're gonna have it right in the description so that you can make sure that you get your seat saved ahead of time.