Influencer Entrepreneurs: Marketing Tips to Make You More Visible

Stepping Into Your Power

Subscriber Episode Jenny Melrose: Business Strategist Episode 137

This episode is only available to subscribers.

Influencer Entrepreneurs+

Exclusive access to premium content!

Have you ever noticed yourself shrinking when it's time to promote your services or ask for the sale? You're not alone. This deeply ingrained tendency affects countless women entrepreneurs, preventing both business growth and client transformations.

The roots of this behavior often trace back to childhood conditioning. Many of us were taught to stay quiet, avoid appearing pushy, and maintain excessive humility about our achievements. While I personally have no trouble telling prospects whether my program is right for them, I still find myself diminishing when receiving compliments—a different manifestation of the same pattern. My athletic background taught me painful lessons about success making others uncomfortable, from being bullied in high school hallways after making varsity teams as a freshman to dealing with jealousy throughout my career.

These experiences shape how we show up in business today. The hesitation to confidently discuss our offerings means potential clients miss out on transformations they desperately need. When we fail to clearly articulate our value and confidently ask for the sale, everyone loses. It's time to recognize your worth and stand firmly behind your solutions without apology.

Ready to break this pattern? Join my four-day Turning Visibility into Sales Challenge this October. We'll dive deep into creating messaging that resonates with your ideal clients, developing content that clearly demonstrates the customer journey, and building the confidence to ask for the sale effectively. Stop putting yourself in a corner—your audience deserves access to your valuable solutions! Click the link in the description to secure your spot now.

Speaker 1:

Why is it that we, as women, have a tendency to make ourselves smaller? Now, I often see this happen. When women are trying to make a sale, when they are supposed to talk about their product or service, that's when they make themselves smaller. Now, I don't have that problem. I will be honest. I have no problem telling you this is the right program for you. This is not the right program for you. I think a mastermind would be perfect. I think you should join a challenge with me to see if I'm the right fit and if I can get you a transformation. No problem actually making that sale to people, but I make myself smaller when I'm given a compliment. Make myself smaller when I'm given a compliment.

Speaker 1:

And I think the reason that many of us make ourselves smaller when we were trying to make a sale is because the way that we were raised, we were told to stay quiet, not to be pushy, not to interject into a conversation, especially if you were a child and trying to talk amongst a bunch of adults. Now, I didn't have that as much. I was actually pushed to talk to adults, don't sit in a corner, try to have conversations. But I was definitely told to be humble and learned at an early age that I needed to make myself smaller when it came to any of my accomplishments, because it made other people uncomfortable. And it made them uncomfortable because they were jealous, because they didn't like the fact that I had an accomplishment that they didn't, the fact that I had an accomplishment that they didn't. And I still see this even today with women that think that it should be an even playing field and it shouldn't be based on your ability. Now, I come from a sports background. For those that are not familiar with my background, I played a lot of sports. I played three sports in high school, two sports in college and when I was in high school I went to a very small high school but made varsity as a freshman in all three sports and it was a huge ordeal because older girls didn't get to play or they got cut because I took a spot and I was made to feel like that was wrong, got bullied in the hallways, I had people swinging at me as I would walk past in the hallway Random just things that very much shaped my mindset about.

Speaker 1:

When someone gives you a compliment, you need to make yourself as small as possible and to get them to stop talking because someone else is going to get upset by it, and that's not okay. Now, this also is the same that many of you are doing when it comes to talking about sales. For whatever reasons whether it was because we were told to shush and not interject, and women are not supposed to be salesy whatever it was it is time that we know our value, that we understand the value that we have in a product or service. We have to stand behind that and not make ourselves smaller. We have to be able to confidently tell them about our products and services, to confidently be able to ask for money, to tell them you're the perfect fit for this. You've told me you struggle with this, this and this. That is exactly what this does. You're showing them the journey that they need to go on in order to have the transformation that they're looking for, and this can often be difficult for many of us to show that to them.

Speaker 1:

What I am going to be doing in the month of October is I am running a four-day challenge where we're going to be turning visibility into sales.

Speaker 1:

We are going to be doing in the month of October is I am running a four-day challenge where we're going to be turning visibility into sales.

Speaker 1:

We are going to be diving deep into how we can make sure that people can identify themselves within our messaging and within the customer journey that we provide them for on because of the content that we create, to then show them how we can confidently ask for the sale so that more people are getting the transformation that they so deserve from the valuable content and products and services that you all offer.

Speaker 1:

We need to stop putting ourselves in a corner when it comes to asking for sales. We need to stand up and be able to confidently tell them I am the right fit for you because I can see yourself. I can see the pain points that you have. I was there, this person was there. This is how they got to the next level. So if you are looking and knowing that this is a struggle that you have, that you put yourself into a corner, you make yourself smaller, you're not promoting yourself at all. You need to join in on the Turning Visibility into Sales Challenge. It's going to be linked right in the description so that you can easily join in.

People on this episode