From Imposter Syndrome to Sales Mastery: Owning Your Expert Status

Feeling uncomfortable when someone calls you an expert? That discomfort might be the exact thing holding back your sales potential. Today's episode dives deep into the critical connection between owning your expertise and closing more sales successfully.

When you're consistently providing valuable knowledge, appearing in search results for your specialty, being invited to speak at events, or fielding questions from strangers who seek your guidance—these aren't coincidences. They're clear evidence of your expert status. Yet many established business owners struggle to embrace this reality, creating a confidence gap that potential clients can sense during sales conversations.

The mindset shift we explore today is transformative: as you become comfortable owning your expertise, sales naturally become easier because you develop the confident attitude that prospects would be foolish not to work with you. This isn't about developing an inflated ego but aligning your self-perception with the reality of your knowledge and experience. We discuss practical daily affirmations specifically focused on your professional expertise that serve as powerful psychological tools to gradually reshape your self-perception and sales approach.

Ready to put these mindset shifts into practice alongside tactical sales strategies? Join our "Turning Visibility Into Sales" challenge running October 6-10th. We'll spend four focused days building both the confidence and practical skills needed to convert your visibility into consistent revenue. Sign up through the link in our show notes to save your seat and prepare to transform how you approach sales conversations!

Chapters

• 0:00 Recognizing Your Expert Status
• 0:39 Overcoming Sales Discomfort
• 1:10 Developing Expert Mindset
• 3:11 Visibility Into Sales Challenge Invitation
• 4:20 Final Call To Action

Transcript

Speaker 1: 0:01

For many of you listening to Unhinged, you're advanced business owners. Did that make you feel a little uncomfortable, as if you immediately probably thought I'm not an expert? Definitely not. Well, I'm here to tell you you absolutely are. I know who listens to the Unhinged, I know who is a premium podcast subscriber and you are experts in your industry. Now what we need to be able to do is continually turn that expertise into sales, and there are direct ways in which you can do that. We talked last week about a number of different ways in which you can do this, but I want to today really dive into the idea of being comfortable selling.

Speaker 1: 0:54

Now, if you got that queasy feeling when I just told you that you're an expert, it's likely that you may also struggle with sales because the confidence, the imposter syndrome, the thoughts that run through your head are defeating you. So what I need you to do leading up to the turning visibility into sales challenge that I am running in October October 6th through the 10th I need you to start working on your mindset. I need you every day to be telling yourself that you are that expert, to look and see how much knowledge you provide, that you are the resource If you're coming up on the first page of Google based upon your topic of what you speak on and what you have become known for, you're an expert. You just are. If you're getting asked multiple questions, if you're being sought after to travel to the place that you talk about or being asked to speak at summits, and you have no idea who these people are that are reaching out to you, you are an expert and I need you to start telling yourself that, because, as you become more comfortable with that, sales become easier, because you start to get the attitude of you're dumb to not buy it. And when you speak with confidence, people are more likely to actually purchase. They're going to convert because they see the confidence that is oozing out of you because you were such an expert in your niche. So I want you to start working on your mindset, Start having these positive affirmations that you are saying to yourself and when I say affirmations, I'm not telling you that. I want you to start thinking about you are beautiful, you are strong. Those are things that we say to our kids when they're little right.

Speaker 1: 2:51

You have to tell yourself that you are the expert. You should be speaking on stages. You have to know that you can make sales, and in order to do that, you have to start telling yourself that it seems so silly. But the more you can tell yourself I'm going to make a hundred sales on my product, I am going to have a launch that does $5,000, $10,000, $50,000. These are the thoughts that have to be going through your head because as you put that out, it will naturally flow into your confidence.

Speaker 1: 3:31

You often hear me talk about if you have read my book Confidence it is the C in the PAC framework. I so truly, truly, through and through, believe that confidence is not something you were born with. It is something that you work on, and these positive affirmations can help you do that. Now, as you are working on your mindset leading up to the turning visibility into sales challenge, you are going to see how much easier sales can become Now. If you haven't already signed up for the challenge, you are definitely going to want to do that. We are linking to it in the show notes so that you can make sure that you sign up and save your seat. It is again October 6th through the 10th and we are going to be taking those four days to really make sure that, as sales can start to increase. We are ready to hit the ground running. I'll see you all there.