From Social Media Visibility to Real Business Revenue

Have you ever wondered why your growing social media following isn't translating to actual revenue? The hard truth about digital marketing is something many "gurus" won't tell you: visibility alone won't pay your bills.

During a recent conversation with a long-time client who sold her business and is now launching a new venture, she reminded me of a fundamental principle I've always emphasized—social media is merely rented property. It's excellent for building awareness, but that awareness rarely converts directly to sales without the crucial middle steps. The biggest mistake entrepreneurs make is focusing exclusively on quick engagement metrics—likes, comments, shares—without developing a system to nurture those connections. This is precisely why you need email marketing as the bridge between visibility and sales.

The conversion process requires clearly demonstrating how you solve specific problems for a well-defined audience. Many businesses create offers without properly identifying their target market's pain points or try to appeal to everyone instead of finding their "blue ocean" of ideal clients. When you understand that social media builds awareness, email nurtures relationships, and clear problem-solving drives sales, you create a sustainable marketing ecosystem. If you're struggling with this visibility-to-sales pipeline, join our upcoming Turning Visibility into Sales Challenge (October 6-10) where we'll dive deep into transforming followers into customers. Find registration details in the show notes and stop leaving money on the table with ineffective marketing strategies. Your business deserves a system that converts attention into actual revenue.

Chapters

• 0:00 Social Media as Rented Property
• 0:51 Why Visibility Alone Fails
• 1:34 Email: The Real Conversion Tool
• 2:52 Turning Visibility into Sales Challenge

Transcript

Speaker 1: 0:01

I recently spoke to a client that I had worked with for a very long time. Then she sold her business and started really paying more, putting more of her time into her family, and she has since started to shift because she's that entrepreneur and can't sit still and she is starting a new business. But we were recently talking and she said to me how one of the things that I have always said from the very beginning is that social media is rented property. It is not something that you own. It is only a matter of visibility that it is going to create. It builds awareness. That's it. It is not something you can build your business on, because it will not end up in direct sales. It's not going to convert into a sale of a product or service that you offer. So, with that in mind, I want to talk to you today about why visibility alone will not pay the bills. The biggest mistake, like you just heard me talk about, is that we have a tendency to focus on visibility. Everybody wants the quick fix Get engagement. Get on social media. It's quick and easy and you get likes and some engagement. The problem is that is only building awareness. It is not going to end up in sales. In order for something like that to end up in sales, you have to nurture that audience, and the only way to nurture your audience is I hope that, as you were listening, you said email, because that's what it is that is the only way you can nurture your audience.

Speaker 1: 1:39

Now, when you are nurturing your audience, that is where the conversion is going to come, and you need to make sure that you are able to take them on a journey of showing them how you have the clear problem. Now you have the clear excuse me solution to the problem that they have and this is another mistake that I often see clients making is that they have an offer that solves a problem, but they're not clear on it. They're not clear to the point where they know the pain points of their audience and how they're actually going to identify themselves in it. Or, if they have created an offer, it's not clear on who it's meant for. They're not exactly sure they want it to be meant for everyone under the sun, so that they go to this red ocean rather than trying to find their blue ocean and speak directly to the audience whose problem they're going to solve.

Speaker 1: 2:33

So, when you are showing up on social media. You have to understand that that is building awareness, and there needs to be a step in which you are getting them onto your email list so that you can clearly show them how you solve a problem for them. When you start to do that, you are going to find that your visibility will turn into sales. Now, if this is something that you are struggling with I know I see this a lot with my clients then you want to join in on the Turning Visibility into Sales Challenge. It is October 6th through the 10th. We're going to be diving in deep on how you can take this notion of visibility and actually convert it into sales so that you stop making the mistakes that we just talked about. You can find it in the show notes so that you can make sure that you save your seat.