The Visibility Curse: Why Your Blog Isn't Growing

If your feed feels loud but your Stripe is quiet, you’re likely stuck in the visibility trap—lots of eyes, not enough action. We unpack a practical path to turn attention into revenue by building a clean system: content that points to a clear next step, a focused lead magnet, and an email sequence that earns trust and asks for the sale without the fluff.

We walk through why a blog shouldn’t be the closer—and how it can be your best salesperson when used to showcase expertise, diagnose real problems, and guide readers onto your list. From there, we outline a simple nurture arc: clarify the pain, teach one useful step, share proof that your method works, address objections, and make a direct, time-bound offer. You’ll hear how our recent sprints and challenges helped creators ship assets fast—lead magnets, conversion posts, and four-email sequences—so their platforms finally support their products.

We also preview our Halloween “spooky good deals”: daily discounted products in the last week of October, anchored around clear outcomes like Blogging Business Pro, which helps you structure your blog as a business asset that converts readers into subscribers and buyers. Join the early-bird waitlist and, when you purchase any featured product during the promo window, you’ll get $144 in bonus tools to speed up implementation. Ready to trade noise for sales? Subscribe, share this episode with a friend who’s stuck on social, and leave a quick review telling us which asset you’ll build first.

Chapters

• 0:00 The Visibility Curse
• 0:09 Visibility ≠ Sales
• 0:20 Content That Leads To Next Steps
• 0:42 Nurture With Email, Not Posts
• 0:50 Align Offers And Content
• 1:01 Sprints And Challenges Recap
• 1:28 Spooky Deals And Waitlist
• 2:33 Blogging Business Pro Focus

Transcript

SPEAKER_00: 0:00

If your audience feels haunted by silence, it's likely the visibility curse that is keeping you where you're at. We've been talking a great deal about the fact that visibility does not equal sales. And in order to run a business, you have to be making sales. There needs to be revenue coming in. And part of the problem could likely be the fact that maybe you're solely relying on social media or the fact that your blog is not creating content that clearly shows the next step is with you. Now, I'm not telling you that you're gonna sell directly from your blog through a blog post. Instead, what you're going to do is build that like no trust factor, get them onto your email list and nurture them through a sales sequence. And in order to do that, you have to be sure that you are creating content that is in line with the products and services that you offer. We've been talking about this a ton lately. We've done the smart sales sprint and we did the turning visibility into sales challenge that we're working on actually this week. And we've done a previous sprint as well to build up your visibility so that it can convert into sales. We need to make sure that that is where our focus is. And this is exactly what I did in the three different challenges that I created. Now, as part of my spooky good deals that I am running the last week in October, I am gonna be offering up a product at a discounted price each day, the final week of Halloween. Now, as we run through that, we also have it set up so that you can get onto the wait list. And if you're on the wait list, which will be an early bird list, and you buy any one of the products, I'm gonna give you$144 in free products just for buying something at a hugely discounted price. So you're going to want to make sure that you definitely get onto the wait list. It's going to be linked for you in the description so that you can just tag yourself. We're going to make sure that you are on that early bird list so that you can get the bonuses when you decide to grab onto one of our products that's being featured that week at a discounted price. Now, all of the products are going to be really honing in on specific things. But one of the first ones that we are going to be talking about is going to be blogging business pro how to make sure that your blog is set up to be that business so that it showcases that you are the expert and converts into customers that end up onto your email list. So if you haven't already, make sure that you get yourself onto the early bird list so that you can take advantage of those discounts.