Ghosted by Your Email list? Revive Your Subscribers from the Dead!

Ever feel like your email list is a ghost town—no opens, no clicks, no sales? We pull back the curtain on why bloated newsletters underperform and show a lean, repeatable framework that revives attention and drives action. The shift is simple but powerful: stop teaching inside the inbox and start using email as a bridge to your best content and your most relevant offers.

We walk through a clean structure you can deploy today: lead with one problem your reader cares about, promise a solution, link to a focused blog post that delivers the depth, and add a tight PS that offers the product or service that completes the fix. That click to your site is a valuable signal—your reader just raised their hand. With that intent, you can guide them through a clear path from learning to buying without overwhelming them in a wall of text or a maze of 35 links. We also talk design realities for mobile and older eyes: larger text means more swipes, so trimming copy and prioritizing one action isn’t just tidy—it’s essential.

Consistency ties it all together. Aim for one to three short emails per week, fueled by content you already have: blog posts, podcast episodes, and videos. Each send has a job—drive to a post, surface a problem, and pair it with a matching offer. If you’re prepping for a promotion, warm the list with helpful directs, then make your offer concrete with clear value and bonuses. Along the way, we highlight practical metrics that matter—click-through and product clicks—to segment interest and personalize follow-ups.

Ready to wake up your list and make your content earn its keep? Join the Early Bird Waitlist!

Chapters

• 0:01 From Ghost Town To Engagement
• 0:22 Why Newsletters Fail
• 0:37 Email Is Not Your Blog
• 1:12 Design For Older Eyes
• 2:04 One Problem, One Link, One PS
• 2:50 Cadence And Content Fuel
• 3:39 Strategy: Traffic And Offers
• 3:39 Spooky Deals And Early Bird Bonus

Transcript

SPEAKER_00: 0:01

If your email list feels like a ghost land because no one is opening or clicking, then you're going to want to make sure that you spend the time and the effort to make sure that your list is revitalized. There are ways that you can make sure that it is engaged and interacting with you. One of the biggest mistakes that I see is that I will see people still continue to write a newsletter in the sense of it being a traditional newsletter. We go and we write this long body of text that is teaching them something. And here's the problem: that's content that should be on your blog, that you're then using your email to get people to go to with a call to action to then also purchase the product that is in line with that content that you are sending them to. Because when they click on that blog post, it clearly shows that they're raising their hand saying, I have this problem. I want to solve this problem. So we need to stop writing newsletters that have 35 links in it or walk them through an entire problem and providing them with a huge solution. And when you are thinking about emailing your people, I want you to think about the age of your people. Are they over 40? Because I'll tell you this: if they are over 40, it is likely that an email on their phone is at a larger text, which means more swipes by them in order to read the content. All of the text on my phone is larger. I can't see anymore. I need it to be at a larger size so that I can read it. But that again, if you are writing this huge newsletter, if I have to make more than five swipes to get into your and get to the content of what you're trying to get me to read, I'm not going to stick around. I'm quickly going to get out of that email, delete that email, I'm done with it. You want to get to the point, hit on a problem, tell them that you have the solution, show them the link to go to the blog post, and then add a PS that directs them directly to the product so that if they're ready to really solve that problem fully, they can purchase the product right out of the gate. Stop trying to give them everything in an email. When you do this, it becomes it hinders you because they're not going to click on anything because there's too much information in a text to be reading on their phone as they're in a pickup line or as they're in the line to grab their groceries, whatever it is. People are busy. They do not want to read an email that is 1500 words and should have been a blog post. So that is one of the things I want you to keep in mind when you are writing your list. I also want you to really start to think about how often you are getting in front of your subscribers. You need to be consistently emailing them at least once a week, if not twice a week. And if you're a superstar, we want to get to three times a week. And for some of you, that may sound like, oh my goodness, I'm not gonna have enough to write to them. Well, you are, because you probably have 150 blog posts, podcast episodes, YouTube episodes, all of that content can be sent in an email directing them to it. So really start to think about your strategy. What are you trying to send them to and create that email with the idea of sending them to the blog post, but also being able to provide them with the product or service. Now, one of the products that is going to be in the spooky good deals promo promotion that I'm running the week of Halloween is going to be list growth premium. It is going to be deeply discounted at more than 50% off. So if you have not already gotten yourself onto the early bird list, you want to do that. The link is in the description of this podcast episode. Just by purchasing any one of the products that I'm offering that week, you will automatically get$144 in bonuses, which also includes a lightning consult with me. One on one, me and you diving into your business. So get onto that early birth list. If you are not already there, just click in the description and we will make sure that you are there for those products.