Stop Burning It Down: Holiday Slowdowns, Launch Strategy, and Real Planning

The cobwebs aren’t in your office—they’re in your launch plan. When traffic dips over the holidays, most creators panic and torch what they’ve built. We take the opposite path: use the quiet weeks to design a smarter runway so your best buyers are warmed up and ready when attention returns.

We break down why “announce it once and hope” fails, and how to build a simple, stage‑by‑stage journey from curiosity to conversion. You’ll hear practical ways to map objections, design proof, and craft pre‑launch content that does the heavy lifting—think problem‑solution posts, behind‑the‑scenes context, case studies, and timely bonuses that give your audience a clear reason to act. If you’ve ever wondered whether your offer is the issue, we’ll help you see why the real fix is sequencing, not reinvention.

To make execution easier, we’re opening a limited 50% off marketing strategy session during our Spooky Good Deals window. It’s a rare one‑off opportunity to get a custom plan for your offer, a clean funnel that fits your audience, and a week‑by‑week content roadmap you can actually ship. Early birds get first access, plus $144 in free bonuses and early booking so you can hit January with momentum instead of guesswork.

If you’re ready to trade frantic pivots for a focused plan, this is your moment. Subscribe, share this with a founder who’s about to “burn it down,” and leave a quick review to tell us what piece of the funnel you’re tackling next.

Chapters

• 0:00 Stuck Behind Business Cobwebs
• 0:44 Holiday Slowdowns, Not Burndowns
• 1:28 Why Launches Fail Without Strategy
• 2:17 Spooky Good Deals: Strategy Session
• 3:00 Early Bird Bonuses & Next Steps

Transcript

SPEAKER_00: 0:00

Being stuck behind cobwebs can often feel confusing, frustrating, and as if you just want to take a broom and just knock it all down. And I'm not just talking about physical cobwebs, obviously. We're talking about the confusion that can come with running your own business, being the one that has to understand what the next step is or what you've managed to miss somehow. Now, owning your own business means you're in the thick of it. You can get stuck in the weeds, you can get stuck behind the cobwebs, and it can feel like there may not be a way out. And there are certain times of year where this absolutely hits even harder. You've heard me talk about the fact that over the summer, I always tell you, do not burn it down. Do not burn it down over the summer. This is the same for the holidays. When the holidays hit Thanksgiving, Christmas, we often see that traffic will go down. We'll see that listeners go down, views will go down. And it's because people are spending time with the people that they love, they're doing all the things, trying to make sure that they visit family as well as do holiday-sort of themed things. So with that in mind, you don't want to burn things down during the holidays. Instead, you want to get a strategy together to go into the new year. It is the perfect time to plan. Too often, I see clients come in with an amazing product, but they haven't thought through what the content needs to look like in order to build it up towards the launch. They want to come in, put a product out there, and there has been no sort of launch that goes into it. Instead, what they do is they announce it once and then immediately think that their product is a failure. You have to have a strategy behind it, and you need to be thinking of your customer journey and where they are at and how you can move them further along the funnel so they will be ready to purchase that product. Now, this can often be difficult to do by yourself because we're too close to our own products and services to see what we are missing. Which is why, as part of the spooky good deals, which is going to be going live October 26th through the 28th, you will see that there is a marketing strategy session in there. It is 50% off. I have never released a marketing strategy session at this price. I don't normally offer one-off sessions. This is something that I want you to be able to take advantage of so that you can go into the new year with an actual strategy in place for what you are trying to do with your business. Now, if you get on the early bird action list, what you are going to find is that you will get automatic bonuses that come with it just for being on the list. And then if you purchase any of the products offered during that week, you're gonna get those for free. It's$144 in free products just for getting on the early bird list. So in the description, you're going to see that that list is available for you to become an early bird. You will get access to all the products a day early, which means you will get your marketing strategy session at 50% off booked earlier, plus you will get$144 in free bonuses. So if you haven't already gotten yourself on the list, make sure that you do. I want to be able to provide that plan for you so that you do not have the overwhelm and disappointment of feeling like your product isn't quite what it needed to be, when in reality, it has nothing to do with the product, it has to do with the marketing plan that you put in place.