Turning Daily AI Habits Into Smarter Content And Stronger Sales

You can build content for months and still feel invisible if your plan isn’t tied to what you’re selling and who you’re selling to. Today we share a simple shift that changes everything: decide your offers first, then use AI like a sharp assistant to map the content that warms buyers before you ask for the sale. No fluff, no buzzword bingo—just a practical system you can start this week.

We walk through how daily AI use speeds up brainstorming without flattening your voice, and why a clear brief—sales page, ideal buyer, outcomes, and objections—unlocks targeted ideas you would miss on your own. From there, we break down the difference between evergreen and launch periods, and show how to sequence themes so your audience hears consistent messages across podcasts, video, email, and social. If you run a course or signature program, you’ll learn to turn modules into monthly content tracks that tackle problems in depth, interlink posts for discovery, and point cleanly back to the offer.

We also address common roadblocks: whether to rotate pillars monthly or focus quarterly, how to choose topics that attract the clients you actually want, and how to keep content ethical and human while using AI responsibly. Expect concrete prompts, practical examples, and a repeatable way to keep your product visible without shouting. If you’ve been operating on “post and pray,” this is your blueprint for consistent, buyer-led content that compounds.

Enjoy the episode? Follow the show, share it with a friend who needs a smarter content plan, and leave a quick review so more builders can find us.

Chapters

• 0:01 AI As Your Daily Business Assistant
• 0:45 Ethics, Energy Use, And Pragmatism
• 2:10 Plan Offers Before You Plan Content
• 4:14 Evergreen Products With Focused Promos
• 5:08 Map Modules To Monthly Content
• 5:34 Pillars, Personalization, And Ideal Clients
• 6:48 Brief Your AI With Sales Pages And Audience
• 7:55 New Year, Strategic Execution With AI

Transcript

SPEAKER_00: 0:01

If you're not using Chat GPT or something similar to it on a daily basis within your business to help you like an assistant, you're dropping the ball tremendously. And I know that some of this might get a little bit of pushback because I see in Facebook groups people whining constantly about AI and how it's replacing content creators and replacing VAs and replacing others. But as a smart CEO, if you are using AI to brainstorm with you to help you use your time more efficiently, you're only benefiting yourself. I also see that it apparently, now I have not done my research on this, takes up tons of energy in the way that AI is designed as far as natural resources. I don't totally understand it. But there's natural resources that have been going away for years, and I am a true believer in saving the earth and making sure that it's safe for our future kids. But I cannot, in my mind, be left behind because I'm trying to stay in ways that are old, that are ancient, that if, in my opinion, right now, if you are not using AI, you're still back in the early 2000s. You need to be using AI on a regular basis. And not only is it going to help you be able to get to be more efficient, but it's going to understand you where you can ask it to brainstorm something and it's connecting to past conversations that you've had with it. So it makes sure that you stay connected in everything that you're doing. So there with this as within the forefront of your mind, I want you to start thinking about how you can use it to become more efficient, but also to help you brainstorm things that you're not thinking of outside of your business. I ask it to help brainstorm premium podcast episodes, how to look at what would be a good idea for a March podcast episode series. And again, I am also making sure that when I am brainstorming and asking for March podcast episodes, that I am letting it know what product I am looking to promote in April and May. This is where your business, and it's so important to have this idea of a full calendar of looking at what are you going to be promoting throughout the year for your products and services that you're doing. Because you need to create a content plan, not simply seasonal. It needs to be seasonal to an effect as far as like the ebbs and flows of your business. When are people most likely looking for your product or service? But it also needs to flow as far as the products and services that you are going to be promoting so that you can make sure that the content that's coming prior to a launch or a sale or a push is all connected. People have to hear things so many times. You know this. We've been talking about this for years now. They need to hear it, they need to see it, they need to consume it, they need to see it on multiple platforms and consume it in multiple ways as far as video and podcasts and reading it. So, in order for that to happen, you have to make sure that your plan for your year, as far as your launches and the products and services you're going to be promoting, is consistent and planned out so that everything flows together easily. I meet with a lot of clients who will say to me, I want to put together a content calendar. And my first question is, okay, when are you promoting certain products? And they look at me like they are like a deer in the headlights. They have no idea what I'm talking about as far as when they're looking to promote their products because in their mind, they're promoting a product evergreen. It's just gonna naturally happen as people come in into their email list. And here's the thing: that will happen, but you also need to have promotional periods of content that are pushing different aspects of that program so that it naturally gets that product back in front of them. So if you have a product that's an evergreen, a journal or a course that is like your signature course and it's what you are promoting at all times, I want you to think about what are the pillars, what are the modules, what is the what are the chapters, what is the content of those products, and how can you start to break away your content to make it so that you're hitting on aspects of the problems that it solves within your product. So if your course has five different modules, then look at creating content month one through two that's in module one that can then easily promote the course. And then when you go into the next 90 days, look at promoting content that's going to speak to the problems that are answered in module two and so on and so forth, so that you're continually getting in front of your audience. Now, I'll have a lot of people with the question recently that has been coming up as far as okay, I have pillars of content, I've created a product or service that falls into this, these within these pillars. Should I be creating content all within one pillar for 90 days? Or should I be looking to do one of the pillars within the first 30 days and the next 30 days and the next 30 days? Now, this is my answer, it's always very personalized because some of you have a ton of content while others of you may not have as much content. So you really need to look at what is the best way to give someone landing on your website an idea of what you do. And I want you to make sure you're creating content that is specific to the type of person that you want to attract. So if there is a type of client that you want, you have to make sure that you are answering those problems first and foremost. And hopefully they're falling underneath the same pillar so it's easy to actually interlink your content. So again, it creates that spider web of content that people can find that you've already created. So what I want you to do is go to your AI that you are using and make sure that you are using it either on a daily or at least weekly basis. I want you to start to brainstorm, talk to it, say I'm looking, this is the product that I'm going. Here's the sales page. What are some products? Not some product, what are some pieces of content that I can create that would help promote this product based on the sales page you've already created. Now, if you're in the early stages and you're still building on a sales page, have chat help you with that. Here's the modules. This is what's cons this is what is within the content. Here's my outline. What can help me create the sales page that is going to attract the right people to this and make sure you tell it what the right people are. If you're not looking to work with 20-year-olds and you need 50-year-olds that are married and have a disposable income, then you need to make sure that it speaks to those people on your sales page within your copy. And the only way to help chat have help you do that is to make sure you're specifying your audience. So it's the beginning of the year. We are going to kick it out of the universe for 2026. In order to do that, we have to make sure that we are utilizing the tools that are at our fingertips and start working strategically to be able to promote the content, the products, and services that we offer.