Anchor Your Strategy For Smarter Growth

What if a single word could steer every choice you make this year—offers, boundaries, and who you serve? We chose “anchor” to set a clear posture for growth: go deep with the people who implement, tighten the message, and let go of distractions that don’t convert. That shift leads us to focus on action-taking therapists who value email lists, digital products, and sustainable marketing over vanity metrics.

We walk through how this plays out in practice: refining our niche without excluding long-time listeners, aligning content to real problems therapists face, and building leveraged revenue streams that respect clinical ethics and time. Expect a practical blueprint—choose a guiding word, define the audience that acts, and use simple, repeatable systems to drive results. We break down the core metrics that matter most, from opt-in conversion to email engagement and product sales, and explain why chasing page views or social trends rarely leads to durable revenue.

You’ll also hear the mindset shift behind saying no. Every yes has a cost, so we’re cutting the noise to double down on what consistently works: list-building, targeted content, and clear product ladders. Whether you’re a therapist ready to expand beyond the therapy room or a creator who’s tired of scattered marketing, these steps will help you focus and execute with confidence.

If this resonates, follow along as we roll out more therapist-focused content while keeping every strategy relevant and usable for a wider audience. Subscribe, share with a colleague who needs an anchor this year, and leave a quick review to tell us what you’re doubling down on next.

Chapters

• 0:00 Choosing A Word Of The Year
• 0:49 Why Anchor Guides Boundaries And Offers
• 1:18 Defining The Audience And Actions
• 2:39 Doubling Down On Therapists
• 3:43 Metrics, Focus, And Next Steps

Transcript

SPEAKER_00: 0:00

All right, last week we talked about this idea of choosing a word of the year, how to do it, how the word should actually make sure to help you make good decisions within your business as far as the boundaries that you put in place, the type of clients you're willing to work with, the way in which you put together products and services. And I chose the word anchor. So for me, anchoring is going to not only help me with the way in which I put my boundaries in place, but it's also a word in which I would like my audience to see themselves. I want them to see that I am the anchor for them. I am the one that is going to anchor them to the right strategy that is going to move their business forward. You're going to hear me talk, use words that are very similar to this throughout the year. But I am really making sure that when I am looking at how my year is going to flow, I am going to make sure that I am looking to not only make sure that I am known as the anchor, but to make sure that I am cutting and doubling down on certain things so that I can anchor myself within my business smartly. Thinking about this idea of whatever you say yes to, you have to understand that you are also saying no to something else. So I am making sure that the decisions I am making are smart and in line with where I see my business going. So for me, I have decided that I really over the years have enjoyed working with therapists. I find that they are very willing to take and make decisions and put the strategies that I am offering to them in place. They take the action. Now that's not to say that I'm not going to have other clients that are not therapists, but I know that I want to double down on that audience because I see them as ones that are willing to take the action. They're not going to hem and ha about trying to put together an opt-in and why should they actually grow their email list? And why can't they just chase page views and be on Pinterest and Instagram? I want the ones that are going to be able to understand that growing their email list is super important. And I have found through experience with some of my therapist clients that they understand that and are willing to put strategies in place to only continue to grow that. So you will see me starting to really tighten up my marketing, tightening up my copy, putting out content specific to therapists. Now, for those of you listening that have been with me for a very long time and are going, hey, hey, hey, don't forget about me. I'm not a therapist. The content is still going to be very relevant for you. I'm just going to make sure that I am attracting an audience that is very specific and niched. Something that I've been talking about for years. And I have done this over time. I've kind of niched down from going from those bloggers that wanted to chase page views to getting to working more with bloggers that understand the importance of products and services in an email list. To now I need to be very specific and work with therapists who are ready to diversify their revenue with products and services. So it's still the same content that I've been putting out. It's just geared very specifically toward a specific audience. So I don't want you to feel laughed out. You can message me with any questions if you're listening and going, hey, this isn't me, I'm not okay with this. Um, I'm telling you that the content will absolutely still be relevant. All of the trainings that you receive and insiders will be relevant, and so will unhinged episodes. So when it comes to this whole idea of setting boundaries for myself, I'm being specific about the audience that I'm willing to serve and what type of content that I'm putting out there. And I'm also making sure that I'm looking at specific metrics that I know are going to show me that the energy that I am putting into this is worth it. And I've been tracking this mildly over the last year, kind of dabbling in things where it involves more therapists and seeing the exact connection that this is the right audience. These are my people, but I'm just looking to double down on it. So I want you to start to think about what you can double down on? What are you seeing that has worked in the past? What do you need to start saying no to because it's just not the right fit right now? But start saying yes to more of what is working. We talk about a lot of this whole idea of being able to take um within and tighten up our kind of what we're already doing, um, so that it tightens up our systems, it tightens up our content, just makes it more specific to the people that we're looking for. The more you can do this, the better off you're going to be. So you're gonna see me talking quite a bit, very specifically to a specific audience, but also making sure that it is very relevant to where the type of people are that I am looking to work with. I'm not looking to work with a therapist that has no even understanding of the idea that they could be making passive income through a course or product. I'm looking for someone that's ready to input some passive income into their businesses. So all strategies will be relevant to those of you that have been with me for a very long time. I want you to start thinking about what you can double down on. Send me a message, let me know what your thoughts are, and I will see you in the next episode.