Stop Blaming AI And Start Positioning Your Expertise

Tired of hearing that AI is replacing creators and small businesses? We take the opposite stance and show how AI actually routes more attention to you when your voice, stories, and positioning are strong. Instead of outsourcing personality, we use AI to speed up the structure: naming offers, crafting memorable acronyms, mapping presentations, and tightening operations so your best ideas land clean and stick in your audience’s mind.

We dig into the difference between generic content that gets replaced and distinctive work that commands loyalty. You’ll hear how we build teaching frameworks—like ROOF, RHYTHM, or CAFE—by feeding AI our audience’s pain points and core outcomes, then refining the outputs to match our tone. The result is content that’s easier to remember, easier to teach, and easier to apply, without losing the stories and examples that make it uniquely ours.

Ethics matter, especially for counselors, therapists, and attorneys. We draw a hard line: no client or privileged data in prompts. Instead, use AI for the CEO side of the business—slide outlines, SOPs, offer naming, research summaries, and formatting. That boundary keeps you compliant while still unlocking speed where it’s safe and high impact. If you’ve only used AI to crank out a quick blog or image, you’re leaving leverage on the table. An honest audit can surface where messaging is vague, where assets are inconsistent, and where prospects lose the thread.

This conversation is a push to raise the bar. Tell better stories. Build clearer frameworks. Ship faster with clean ops. When your voice leads and AI supports, your brand stops sounding like everyone else and starts compounding attention. If this resonates, follow the show, share it with a friend who’s on the fence about AI, and leave a quick review to help more builders find it. What’s the first task you’ll hand to AI to free up time for the work only you can do?

Transcript

AI Blame Vs Positioning

SPEAKER_00 0:00

Too often I am watching people complain about the fact that AI is replacing them. And here's part of the problem that I see with this. As a creator, also a business owner, though, I am actually seeing AI generate traffic to me. It is providing my YouTube videos, it is sending in to my website because AI doesn't replace you. And if it does, if that is your excuse, then you're not positioning yourself strong enough. You're not putting stories into place. You're not letting people see your true self, your expertise, and what you stand for. People don't want to buy something that is generic. They don't want the run-of-the-mill everyday program that they can get from Joe Schmo. They want yours, which means that your voice needs to come through, whether it is in a written piece, a video, a podcast, whatever it is, your personality, your stories need to come in in full front of them. It can't be them expecting that you're just gonna naturally be able to understand that this is meant for them. You have to start using AI so that if you considered yourself a medium-sized business, this is where you can really make a difference in your business because it can clean things up. This is why I'm talking about doing an audit, making sure that you are utilizing it above and beyond the basics, not generating images, not simply having it write a blonde post. That is not putting your voice out there. That's not using your eye up properly. That's being generic. That is everyone else out there. And those are the people that are saying that AI is going to replace them or is replacing them because their products or content that is out there can be found and done and is being done within AI. You have to start really thinking about how I can utilize it to put me above and beyond my competitors, anyone else out there. How can I make it so that if I am not that great at naming things or coming up with a framework for my programs, that I utilize it to help me create that? I was at a dance competition this weekend. Yes, it is dance seasoned. Yes, I am a dance mom. Wrap your brains around that. I know. I talk a lot about volleyball, but I am also a dance mom to my younger daughter. And I spent from seven in the morning until seven at night at a dance competition for my daughter to do dance four times for less than three minutes. It's really, really fun. Um, that was sarcasm, of course, if you didn't catch it. But while I was at that dance competition, I was able to ping out two different presentations using AI to help me create the slides that I'm going to use. I didn't actually, I didn't copy and paste it. I still use my templates, my pictures, my images, my words in order to create it. But when I try to come up with acronyms for what I'm trying to teach, it could take me two hours to do that. Whereas I can go into AI and say, okay, this is what I'm going, these are the pain points, this is what I'm hitting on, this is what I'm trying to teach them. This is the framework of the key points. Help me create an acronym that they are going to remember this framework and be able to walk away understanding it. Within seconds, it creates multiple acronyms that work for what I am trying to portray to my people when I am teaching. And now I am able to utilize those at a level in which not only can I remember it easily, but my audience can as well. And they're going to apply it. So when you start seeing an acronym using rhythm, or you start seeing an acronym using CAFE, or you start seeing an acronym with the roof, you're gonna understand why. Because it's able to provide the information that I give it for what I am trying to talk about and what I am trying, the transformation I am trying to give people in a presentation, and then take those key points and be more creative and quicker than I am in coming up with an acronym. So for those that are going, but Jenny, you're saying acronym, I'm not quite sure what you're talking about because sometimes I actually had to Google what the word was because I couldn't remember what it exactly the fancy term was for it. So an acronym is a term used when you're trying to have each letter stand for a different idea. So in roof, if the R stands for revenue, the O stands for operations. Okay, so each letter is standing for something. And I then break those pieces down so that they can take that framework and utilize it within their own business. That is what we are trying to do with that. So if you are someone who is thinking, well, I just want to continue to use AI as an assistant that's gonna write a couple emails, that's gonna help create a sales page, that's fine. I get it. But if you are ready to go above and beyond and create the business that you want, this is where you need to do it. Now, if you are a counselor or therapist listening to this and you are in the just the throes of hearing about the ethical response needed for AI, I am not telling you to go in and use AI on any sort of client information. I am telling you to use AI for your business, for the operations pieces that you need to have in place. If you are stuck in the thought of, well, AI isn't ethical because you're hearing within your profession that you're giving it information that's against HIPAA or against client attorney privilege, if you're attorney listening. I want you to start to think about that's not what we're going to utilize it for. You're using out for it the operations of your entire business, the CEO portion. That was the purpose of this week's podcast episodes. I need you to have a mindset shift again on AI. Because when you do, I'm telling you, it is going to take your business from maybe mediocre to the business of your dreams that you've always wanted. It can be done.