Build A Website That Sells

Your website isn’t just a digital business card. It’s your storefront, your sales system, and the fastest way for a new visitor to decide, “Yes, this is for me,” or “Nope, not my thing.” We talk through what “clear” really means online, especially when you serve different audiences or offer multiple services, and how a messy homepage quietly costs you leads.

We get practical about website navigation and user experience, including why drop-down menus often hide the exact offer you want to be known for. If you’re building momentum around a group program, an intensive, a retreat, or speaking, we explain how to structure your menu and landing pages so people can find what you do in one click and immediately understand the options, formats, and next steps.

Then we break down a high-converting sales page structure for coaches, consultants, and service providers: open with qualifying questions and pain points, tell a story that builds trust, and focus on transformations instead of a list of features. We also cover where FAQs fit, how to use testimonials as proof right next to the buy button, and why a short third-person bio at the bottom can support the sale without turning into a resume. If you want better website conversion, clearer messaging, and a stronger online presence, hit play and start rebuilding with intention. Subscribe, share this with a friend who’s redesigning their site, and leave a review with the one page you’re fixing first.

Transcript

Your Website As The Storefront

SPEAKER_00 0:00

Your website is the most important asset that you own because your website is the storefront. It allows people to know what you offer. It allows people to qualify themselves. If they come to the home page and they are not qualified, so they don't see themselves in whatever you are offering there, whether it's your opt-in right at the top, whether it is your pieces when you're trying to determine your audience. So if you serve three different types of audiences, they don't see themselves there. Or if they don't see the types of services that you offer, that is also going to be an issue. So I need you to really start to hone in on, first of all, what is that first step? What do you want to be known for? If you are someone listening and you want to be known for your group program or your intensive, then that's what I need to be able to find on your website. It shouldn't be a matter of me trying to discover it and having to like look through your menu bar for things that you have buried underneath and they are what's the right word for when they're buried underneath like that? You click on something at the top and it drops down with a little drop-down menu and it has all the little things. I don't want drop-down menus. I want a menu that's straight across. I click on something and I go to it. And then once I go to that landing page, like let's say you clicked on courses for yourself, or you clicked on speaking. I want to be able to just go to those things and see what it is that you offer. So for speaking, what do you offer? Do you do virtual summits, in-person, workshops? What is it? And I want to see that on that page. Your menu bar needs to be clean. Your homepage needs to be clean and clear as far as what it is that you offer. And they need to see themselves in that. And if you want to become known for a specific program, then it needs to be in your menu. So you all know that I host an in-person retreat. It is in my menu bar so that people can find it as soon as they come to my homepage. They see it as a service that I offer. If you are doing intensives, that should be one of your menu bars so they can go right to a home sales page about your intensives. And every sales page should have that same structure that we've talked about in the past. You want to qualify them with opening questions and pain points. And then you want to tell the story of how you've been able to solve those pain points for other people or yourself. And then you want to be able to go into telling them more about what the program is going to consist of. What are the transformations, as well as some of the assets? The assets shouldn't be the overall sales page. I don't want to just know that you're going to offer me four 60-minute sessions with an in-person group question and answer. I want to know the transformations that are going to come from that. You want to include on that sales page an FAQ so that it's answering the questions and some of the reasons they may say no to you. You want to call those out and be able to show them that you are going to be able to do that. Your testimonials should be sprinkled throughout the sales page and be by a buy button. Those are for proof of that people have taken it, that they are customers, that they have had transformations. And then you want to have a small about for you, potentially down at the bottom, so that it kind of shows. And that should be written in third person. It should not be written in first person. Write it in third, showing again what you are qualified for by showing how you are going to help them. Okay. This is not tell me all the degrees that you have and don't qualify for the person reading it and understanding why they are coming to you. Your sales page is going to be key for this. But most importantly, and for the reason that for this entire episode is your website has to be well structured. We talk about the fact that you always want to get people back to your website. I don't want you to send them straight to YouTube. I don't want you to send them to Instagram or TikTok. If you email someone, I want them coming back to your website because it's a spider web. It is supposed to trap them. It is supposed to then allow them to see what it is that you offer, what you can do for them, not only from that one article that you are sending them to, but then also because it is well structured and provides the opportunity for them to see that you can help them solve the problems. So if your website is something that you are struggling with, you're not sure if it's set up properly, I want you to look at some examples. Go out there and see ones that you really like and make sure that it's going to qualify your people with the pain points that they have and provide them with the transformation that you can give them.