Mindset Beats Strategy

One harsh comment can make even a smart business owner forget years of impact and that’s exactly where confidence starts leaking revenue. We’re talking about the mindset muscle that matters more than any strategy: the ability to stay rooted in your purpose when imposter syndrome hits, the internet feels negative, or someone questions how you teach and lead. 

We dig into a simple anchor that steadies everything: saying out loud who you help and what problem you solve. When that’s clear, you can stop spiraling and start making decisions from conviction. We also share why it’s dangerous to let a single opinion outweigh the hundreds of “yeses” you’ve earned through client results, testimonials, and real stories of change. If you’ve ever looked at confident entrepreneurs and assumed they never doubt themselves, we break that myth and name how lack of confidence sneaks in for everyone, especially around visibility and money. 

Then we get practical and bold. If your work genuinely helps people, holding back your message, your email, your post, your talk, or your podcast pitch isn’t just a marketing issue. It keeps the right people from finding the solution they’re searching for. We close with a reframe that can change how you show up today: fear often means you’re on the edge of growth, not on the edge of failure. Subscribe, share this with a friend who’s been shrinking, and leave a review telling us what brave step you’re taking next.

Transcript

Strategy Matters But Mindset Wins

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Ununhinged, we often talk a lot about strategy. And strategy is all well and good. You can take certain things and put them into practice, and it will make a difference in your business long term. But there is something that is even stronger than those strategies that can make or break your business. And that is your mindset. That is the belief in what you are doing is needed. And in order to recognize that and rely upon that knowing that it is needed, you have to be able to state out loud what problem you solve for your people and who you solve it for. And then you need to step into that and know that every time that you question what you are doing, you have to be able to step into that place within you that says, if I don't do this, it is going to hurt someone else because they are not able to improve upon themselves because I am holding back the way in which to fix it. I, as business owners, we will often run into people who are going to make us question ourselves, whether it is just ourselves in general with a little bit of imposter syndrome, because all of a sudden we're getting asked to speak somewhere and we're like, who are we to be doing this? Or whether it's actually someone else out there that's questioning the way in which you're doing something, the way in which you're teaching something, the way in which you are delivering something, you are going to have people that are going to not agree with exactly what it is that you do. And it's not because you don't know what you're doing, it's because people are entitled to an opinion, but you have to recognize that their opinion is one opinion. How many times have you heard from someone in your audience of how much of a difference what you teach and what you do has made a difference in their life? You have to be able to hold on to those hundreds of yeses that you have heard throughout the years, those stories, those testimonials that you have been given, and not let one negative piece of feedback, comment, make you question everything that you have been working for. If you get to that place, you have to have a way of being able to center yourself back and be able to look at the positives that have come out over the years, the difference that you have made in people's lives. I think we sometimes forget this piece and we just assume that everyone else out there is so confident. They're speaking internationally and they have a course that's doing a million dollars, and they are getting new clients all the time. That doesn't mean that they don't question themselves. We have to stop putting people on a pedestal and assuming that they are, they're never having that lack of confidence. A lack of confidence is always going to sneak in. It sneaks in in a pondster syndrome, it sneaks in us potentially watching our revenue and feeling like we're not making as much money as we did the previous year. It's going to sneak in. But what you have to be able to do is to not question your entire way of doing things, the value that you provide. I have feel like I haven't preached in a long time, and it felt necessary because I know that the world that we live in, the things that are going on around us, can often bring down us thinking we're seeing a lot of the negativity because that's what swirls around on our Facebook feeds or on TikTok or wherever it is that you're going for information. So I want to remind you that every time you don't put out something about how you help people by giving the strategy, by giving the tip, by giving them a quote that they can see themselves in, you are being selfish by not doing that. And it is your own lack of confidence that is going to end up hurting your business. You need to be able to step into the knowing that the people out there that have the problem that you solve need you. And in order for you to be there for them, you have to be putting it out there. You have to be continually not being afraid to email, not being afraid to post on social media, not being afraid to speak at that conference or to do that podcast interview or to create that YouTube channel. Whatever it is that you're fearful of, that you're questioning, that you're trying to almost feel like you're stepping back from, I want you to realize that that fear that you're feeling isn't lack of confidence that you have. It's the fact that you're about to make growth. You're about to do something because you're going to impact that many more people. So step into it, grab it, and help the people that you have been put on this earth to help.