Even Experienced Entrepreneurs Mess Up And Recover In Real Time

You know that feeling when you assume everyone “bigger” than you has flawless systems, flawless confidence, and flawless launches? We challenge that story with a very real behind-the-scenes moment: an email opt-in that should have delivered a download immediately, but instead went out a day later because of one tiny setting in Kit. One click, one missed switch, and suddenly the audience experience is at risk. 

We walk through what happened, how it was caught, and how it got fixed quickly from a phone while life was happening off-screen. Along the way, we unpack the practical side of email marketing automation for creators, coaches, and service providers: lead magnets, sequences, delivery timing, and why small details matter so much during a product launch or program relaunch. If you have ever worried that a glitch makes you look “unqualified,” you will feel seen. 

The real point is bigger than tech. Comparing yourself to polished entrepreneurs feeds imposter syndrome and steals momentum. Everyone makes mistakes, even people you think never do. What builds trust is not perfection, it is noticing problems, fixing them, and learning so your systems get better over time. 

If you’re building an online business and your confidence wobbles when something goes wrong, hit play and take this as your reminder that you’re normal, not broken. Subscribe, share this with a friend who is launching, and leave a review with the most stressful “small mistake” you have had to recover from.

Transcript

Stop Putting People On Pedestals

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We talked earlier in the week about mindset of putting people up on pedestals and just assuming that everyone else out there that you admire know what they're doing and they do it perfectly and they never question anything about themselves. So I wanted to share a little behind the scenes of what has happened recently with me. I put out a new opt-in to my email list because I have relaunched a program and made it very specific for those that are looking to launch a product or service. And because of that, I had put together a sequence within kit where I was offering the opt-in. And the way in which I did it in Kit was instead of obviously making them put their email address in again, because if they're already on my email, I'm sending them an email. All they needed to do was to click on the link, and then an email was supposed to get immediately sent to them with the download. It was being delivered a day later. And it was a simple button switch that I missed in kit when I was setting it up, not thinking that, oh yeah, they probably are gonna be wondering where this is if I don't set this up properly. And the email went out Sunday morning, and I happened to be in Gatlinburg, Tennessee at a volleyball game, and only had access to my phone. So I got a message from a one of my favorite clients, and she knows who she is, and she said, uh, just FYI. I haven't gotten the download yet. And I immediately was like, okay, there's gotta be a reason why. What did I do wrong? And when I got into kit from my phone, could see that it was set up to be one day instead of within an hour or immediately. So I was able to go in and change it and fix it. But this, of course, could have been a huge issue. I would have had people getting upset that they weren't getting their download, wondering what I was doing, was it clickbaity, whatever it was for those that didn't know me. And I tell you this because I want you to realize something. I have been online since 2010. I have had my Jenny Melrow side of my business since 2015. I make mistakes, it doesn't always go as planned. I don't always have my laptop with me, and I end up having to try to do it from my phone and improvise and kind of get all stressed out and think, who what am I doing? How am I still messing this up? It happens though. So for all of you that have a tendency to put people up on a pedestal, oh, she's an international speaker, oh, she's doing a million dollars on courses, oh, she's got unlimited clients wanting to work with her. We all make mistakes. So I want you to stop beating yourself up about that and realize that the lack of confidence you may sometimes feel about your business because you are comparing yourself to someone else, they're not telling you everything that's happening behind the scenes. And I can tell you they are not doing everything correctly. There is something that they are messing up. Even those with huge teams, there's always going to be something that's not working perfectly. And it may make their audience wonder why they're coming to them for this if they can't even get it right. It's a learning experience, and that's okay. So I wanted to make sure that I shared what happened with me so that you realize these mistakes happen and it's okay. It's about how can you fix it and make it best for your audience and be able to fix it there so you don't lose trust with them. So if you are someone who finds themselves questioning, just know that that is a normal feeling. You are going to make mistakes, you are going to question who the heck am I to be doing this. But it's about being able to fix the mistake and start to have more confidence in yourself.