Practice to Profit: Simple Business Growth Strategies for Sustainable Success

CEO Planning Time

Subscriber Episode Jenny Melrose: Business Strategist Episode 233

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Your week can look perfectly planned and still blow up by Tuesday, and that is exactly why we treat Sunday planning like a CEO decision session instead of a casual checklist. I walk through the simple routine I use to map my week, starting with real-life commitments, then layering in the work that actually moves my business forward. The key shift is naming it “CEO Planning Time” so it becomes a protected block on the calendar, not a task you squeeze in when you feel like it.

From there, everything ties back to a 90-day plan. We talk about using quarterly goals to guide weekly priorities, track progress, and improve business numbers without spinning in circles. That 90-day lens becomes a filter for opportunities too. If a summit, podcast interview, or collaboration does not match the audience and focus you are building right now, you can confidently say no or push it to a later quarter.

We also get honest about what happens when the “perfect week” explodes, whether it is sleep, family, or the unexpected. Planning around a 90-day window gives you breathing room to move tasks forward without losing momentum, because your work is designed to stack and build over time.

If you want better time management, clearer prioritization, and a weekly planning habit you can actually stick to, hit play. Subscribe, share this with a business friend, and leave a review so more entrepreneurs can start running their week like a CEO.

Sunday Planning Baseline

Jenny

For years, I've talked about that usually on Sundays, I always sit down with my planner, look at my schedule for the week, everything for work, any appointments that I have, and then also anything I have going on personal-wise, as far as my girls need to be places, whatever it might be, and I plot that out. And then I will add in my tasks that need to get completed for the week. Now, something that I have added in because I have started to think of my Sunday planning as more of a CEO day. It is setting me up to run my business like a CEO throughout the week. And I think that's the shift that you sometimes have to make, is you have to start to change the words that you use to describe what it is that you're doing. And part of the reason that I feel that I am truly using this as a CEO day, and it's not a full day, it's a Sunday sitting on the couch, usually watching football if it's the fall and winter, or if it's a Sunday in the spring and summer, it's normally golf because let's be honest, he controls the TV when it comes to the sports. So, but the reason it's become more of a CEO planning time for me is because I'm using my 90-day plans. I'm taking my 90-day plan and I'm looking to make sure that I am on track for hitting my goals with the tasks that I laid out for myself, for what I am supposed to be doing and what I am supposed to be focusing on for those 90 days. And when I have started to do this, I can see the difference in my business. My numbers are improving and staying on track to where I was trying to go. I'm making sure that if I agree to do something, a summit, a podcast interview, a list swap, that it is in line with where I am trying to go for those 90 days with the correct audience, with the right focus. And if it's not, then I decline on it. And I just simply say this isn't the right fit, this isn't, or this isn't the right fit right now. This could potentially be something I could see myself doing in Q3, Q4, wherever it might be. But also being able to tell them no, it's not a good fit forever and moving forward from it. Now, when we do this, it gives us that opportunity to make sure that the time we are putting into our business is being utilized to the best of our abilities. Because one of the things that I want to make sure I remind you all of is that we can plan out a perfect week and sometimes it's going to explode. We're going to have an entire day lost because we weren't able to sleep the night before and we can't even think straight, which was me last week. Or we could have something unexpected come up, having to take care of a sick parent or a sick child or uh whatever else it may be, there are so many reasons that our days can be derailed. But when you are looking at the tasks for that week and they are in line with your 90 days, you're giving yourself 90 days. So that if you are having to explode on a day and not get those tasks done, it's okay to move it further along into your calendar because you've given yourself 90 days to hit these goals. You've written out tasks that build upon each other so that you can make sure that you are checking them off and hitting the goals that you are trying to hit for yourself. I want you to be able to do two things from this episode. One, I want you to be able to say, this is a CEO planning time. No more, I'm putting it into my calendar. CEO planning time because you're going to connect it, right? And the second thing I want you to be able to do is to start to refer back to your 90 days. You have to know what your plan is so that you know that the goals are in line with where you're trying to go, so that the tasks that you plot out during your CEO planning time are in line with where you are expecting yourself to be to hit those 90 day goals.