Audience Research That Turns Struggle Into Sales

Your audience is already telling you what they need, what they tried, and why they still feel stuck, but it is easy to miss the signals when you are focused on posting more, tweaking captions, or chasing follower growth. We walk through how we find the real pain points behind the polite, surface-level answers, the ones that actually drive decision-making and conversion.

We start with practical audience research you can do today: pulling exact phrases from DMs, comments, email replies, discovery calls, and community threads so your messaging mirrors how people speak. Then we dig into “failed attempts,” the courses, advice, and past fixes that did not work, and how those stories reveal the real gap your offer can fill. We also talk about the cost of staying stuck, because pain points get sharper when they are connected to consequences like missed opportunities, time loss, isolation, confidence drops, and income impact.

From there, we share a simple four-step messaging formula you can use on sales pages and in content: acknowledge the struggle, validate the frustration, reframe the real problem, and introduce the possibility. Finally, we show how to turn pain points into content that converts using relatable storytelling, clear turning points, and future pacing so people can picture the outcome they want: simplicity, freedom, confidence, momentum, and better relationships. If you want help tightening your offer and making your content convert, be sure to save your seat for the free workshop, Create a Profitable Offer in Just 30 Minutes.

Transcript

From Surface Pain To Root Cause

Jenny 0:00

Yesterday, we talked about the four different layers of a pain point. And we really talked about that we need to get to the third and fourth layer of connecting emotionally and identifying their selves as the problem. So now what I want to talk about is how to find your audience's real pain points. Because if this is something that you're struggling with, you have to go and be able to do the research to understand. So the first method is to listen to their language. I want you to look at your DMs, the comments that you're getting, any discovery calls that you might be doing, email replies back, look in Facebook groups and think about any client conversations that you already have. I want you to write down exact phrases your audience uses because we're going to start looking and using those. Method number two is to look at their failed attempts. Ask them, what have you already tried? Why didn't it work? What are they frustrated by? These are the types of conversations that you need to be having. For example, they might have bought courses before, but still feel unclear on where they're trying to go. Or they might have done counseling in the past, but it didn't make a difference because maybe it didn't get to the root of their problem. They still continued to not get enough sleep or to feel disconnected from their partner, whatever it might be. Method number three that we're going to do is identify the cost of staying stuck for them. What happens if they don't solve the problem? Are they going to continue to feel isolated? Are they going to feel like they're missing opportunities? They're wasting time, they've got a lack of confidence. Is it impacting their income? Pain points become stronger when tied to consequences. So when they understand what they're missing out on because they're not trying to solve their problem, they're going to be more likely to do it. Now, when we are talking about pain points, I don't want you to feel like you're sounding negative. So there's got to be a balance. You're not trying to shame your audience, you are helping them. You need for them to feel understood, to be able to recognize the gap and to believe change is possible. So there's a messaging formula that I want to walk you through. Step one is to acknowledge the struggle. You're creating content constantly, but still not seeing consistent sales. Step two, validate that frustration. And it's frustrating because you know your expertise is valuable. Step three is to reframe the problem. The issue isn't your effort, it's the lack of a clear monetization strategy. Step four is to introduce the possibility. When you create the right offer, your content finally starts converting. This is what we should be using on our sales pages. Steps one through four should be your story. You're gonna call them out in the beginning with those pain points, and then you're gonna walk them through this messaging formula of acknowledging the struggle, validating the frustration, reframing the problem, and introducing the possibility. You want to be able to turn pain points into content that converts. So, in order to do this, you want to have relatable storytelling. This is why in Insiders, we have talked so much about stories that stick and story brand 2.0. You have to be able to tell a story that they see themselves, they see their mistakes, their frustrations, and the turning points that can happen. You also want to be able to tell them that they think it's acts, but it's actually why. So, for example, you think you need more followers, but you actually need a stronger offer or a better copy. You think you need consistency, but you really need clarity. It's really thinking about how you can let them see what it could actually is, and then to help them have future pacing for themselves, help them envision what it would look like with this solution. So, would it be simplicity, confidence, freedom, momentum, the relationships that they want in their life? When you tie all of this together, it makes it that much easier for people to see themselves in it, want the offer, and to convert. If you're listening and you're ready to take the next steps to improve upon the offer that you have so that you can launch it to your audience and convert, I want you to sign up for my free workshop, create a profitable offer in just 30 minutes. We are going to be doing it live Tuesday, May 19th at 11 a.m. Eastern. There will be a replay, but I want you to sign up and get involved so that we can have these conversations and work through the struggles that you are having when it comes to selling your offer.