Practice to Profit: Simple Business Growth Strategies for Sustainable Success

My Secret Way to Summer Resiliency

Subscriber Episode Jenny Melrose: Business Strategist Episode 246

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Unhinged with Jenny Melrose

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Summer can mess with your momentum in ways nobody warns you about. When clients travel, inboxes get quieter, and your normal work routine disappears, it’s easy to look at a seasonal business slowdown and tell yourself a scary story about what it “means” for your income, your growth, or your credibility. I’m sharing a vulnerable truth: I’ve felt that spiral, and I’ve had to build a system to stop it.

We get practical about business resiliency, boundaries, and time management strategies that actually work when life is loud. I talk through how I batch content by recording podcast episodes ahead of time, why I avoid forcing big projects when my kids are home, and how I separate deep-focus business days from everything else. If you run a coaching business, lead masterminds, or manage a content schedule, you’ll hear exactly how I use Tuesdays and Thursdays for admin, planning, scheduling, training, and keeping my 90-day plan on track.

Then we go deeper into the mindset piece: guilt. I share how coming from a blue-collar family shaped my relationship with having a pool, and why I chose to turn that guilt into purpose by teaching swim lessons. It gives me a hard stop from business thoughts, it brings real joy, and it’s where a lot of my best new ideas show up. If you’ve been craving better work-life balance without losing your edge, this is your reminder that structure can be kind, and boundaries can be your growth strategy.

Listen, share this with a friend who dreads the summer dip, and subscribe so you don’t miss what’s next. After you hit play, leave a review and message me what you’re doing to build resiliency this season.

A Vulnerable Summer Struggle

Jenny

This is a very vulnerable thing for me to be sharing. It's not something that I often talk about. I often struggle with the summers. We're talking about resiliency. We're talking about boundaries. We're talking about ways to make sure that when you feel like you're hitting kind of not necessarily plateau, but maybe a business slows down a little bit, which it often does for me for the summer, that you're able to power

Planning For Seasonal Business Slowdowns

Jenny

through. And what I have learned over the years is that the summer definitely slows down for me. I have a limited amount of time to record. I know that if I try to record podcast episodes or try to do summits, it's impossible with the girls home. I end up getting frustrated with them, they get angry with me. It's just not a good situation. So I always make sure that I get all of my podcast episodes for the summer recorded ahead of time before they are out of school. So summer not only slows down because clients are traveling and they're doing different things, and people are not as paying as much attention to their inboxes necessarily to be booking discovery calls or to be starting a new mastermind group. So because of that, my time that I need for my business isn't as much. And so that I do not focus, because I will be very honest, I focus on the fact that I'm not doing as much or that I am not having as much potentially income coming in. And I have a tendency to spiral. So we've been talking about resiliency, we've been talking about ways to push yourself through. And what I have been doing for this is actually my third summer doing it.

Turning Pool Guilt Into Purpose

Jenny

When we moved into our house, one of the reasons that we bought this house when we moved six years ago was because it had a beautiful backyard, and I always wanted a pool. And I wanted to put in an in-ground pool, and we did. I love the pool, but I will be very honest. I come from a blue-collar family. I felt not necessarily shame, more guilt about the fact that I had this beautiful pool. So one of the ways that I have made myself feel better about it, as well as to feel better about my business during the summer, is I teach swim lessons. So many of you know that I'm a former inner city school district teacher. I was in taught elementary school age kids. And when I was in high school and college, I was a lifeguard. I was also a swim instructor. So this naturally made sense for me. And it gave me an opportunity to focus less on spiraling about the summer downfall.

A Smarter Weekly Schedule With Boundaries

Jenny

This, this, the summer, the way that the crazy things just kind of happen. So the way in which I have done this, last year I had a schedule where I was doing swim lessons four days a week. I was having lessons from about nine until one o'clock. And then I would try to see clients in the afternoons and do any other meetings that I had. And quickly realized that that was not working. I was exhausted from the sun. So I needed to change up the way that I was doing things. So now I teach swim lessons Monday, Wednesdays, and Fridays. And I leave Tuesdays and Thursdays for business. So I can be fully focused on what I need to be doing. Thursdays, as many of you know, are my masterminds and my insiders with a lot of training. So again, I'm batching. And then Tuesdays, it's a lot of making sure, okay, podcast is scheduled, unhinged episodes are scheduled, emails are scheduled, planning for my summit, making sure that I'm hitting my goals, balancing my books, looking at my 90-day plan. So it's more of admin type extra strategies, tasks that I'm getting completed on Tuesdays. And what this has allowed me to do is it's put boundaries in place for me. It put boundaries in place for my energy, it put boundaries in place for my guilt. And it does give me that opportunity. We talked about that. One of the things that you can do to build resiliency is to have that opportunity to kind of have a hard stop and go for a walk or journal. Well, for me, it's being able to work with itty biddies and is watch their joy and sometimes their fear, but also seeing their success of being independent and being able to swim at two, three, four, five, whatever age they end up learning how to swim. And I have many families that I've had for the past three years, and I absolutely love it. It gets me back to that teacher, and it gets me to have an opportunity to kind of turn my brain off as far as my business on those days. And I find that a lot of times that's when the new ideas come in. That's when I'm inspired because I'm giving myself a chance to rest as

Joy, New Ideas, And A Resiliency Challenge

Jenny

far as thinking about the business. Now I'm not necessarily resting, I'm definitely in the pool a lot of hours and trying to put on you hear my teacher voice, my neighbors think it's hilarious. That there are kids that will just walk every 30 minutes up and down my yard, coming into my backyard, and they hear my teacher voice and go, Oh, it's summer season, Jenny's in the pool with the kids. I it brings me joy. And I think that that's what's important when it comes to your business to build that resiliency, to push through, to continue to grow. I've had ups and downs in my business. I've changed my audiences, I've niche down, I've rebranded the podcast, I've done a lot of different things, and that has shown with my revenue. There's been ups, there's been downs, there's been amazing things that have happened, and there's been some things where they've just fallen on their face, and I've been very honest about that with you. So I want you to figure out a way that you can put that kind of structure in place for yourself to make sure that you're building resiliency so that you can make sure that you're continuing to push through. Let me know what it is that you're doing. Send me a DM. You can send it to me on Instagram, you send me an email. If you have my text message, you have my cell phone number, you can text it to me. I want to know what you're doing to build resiliency because I really feel like this is just so important and often something that gets forgotten by high achievers.