Rank In ChatGPT

AI is starting to answer the question before people ever reach your website and that changes everything about how you grow. We unpack the new language behind this shift so you can stop guessing and start building real visibility in ChatGPT, Claude, Gemini, and Google AI. If you’ve heard people throw around LLM, GEO, AI SEO, LLM optimization, or answer engine optimization and thought “Okay, but what do I actually do,” we make it practical and clear.

We walk through what it means to be “recommended” by a large language model and why those mentions can be more valuable than a traditional ranking. Then we dig into generative engine optimization: the strategy of shaping your content so AI systems can understand your expertise, trust it, and surface your brand when someone asks the exact question you want to own. That includes the fundamentals you already know from SEO like keyword research, but with a sharper focus on being cited in AI-generated answers.

From there we get tactical. We talk about the signals AI tends to favor: consistent expertise on one theme, well-structured content that reads like an outline, clear topical focus across your site, FAQs tied to specific offers, and credibility built through mentions on other websites. We also make a strong case for podcasts as an authority engine, especially interviews and swaps, plus branded frameworks that help you stand out and become easier to reference.

If you want more visibility from AI search and answer engines without chasing every algorithm update, this is your roadmap. Subscribe, share this with a business owner who needs to be found, and leave a review telling us what you want to rank for next.

Transcript

AI Ranking Terms Made Simple

Jenny 0:00

There are different terms that are thrown around when it comes to AI and how to rank. So I wanted to kind of break these down a little bit today. Oftentimes you will hear people talking about LLM, Geo, GPT. They're all newer marketing SEO concepts that are tied to how AI tools like ChatGPT, Google AI, Claude, Gemini, how they go about recommending businesses.

What An LLM Recommendation Means

Jenny 0:27

So what we really want to understand when it comes to LLM, it stands for large language model. It's the AI systems that power tools like ChatGPT, Claude, and Gemini. When you hear that, you're trying to ask the question how do I get AI tools to mention or recommend my brand, business, content, or website when users ask questions. So if someone were to go in into ChatGBT and ask who is the best person therapist-wise to recommend a supervisor course, that is where you want to come up with that. And if AM mentions your brand organically, that's considered being recommended by an LLM. It's obviously become very important.

GEO And AEO Explained

Jenny 1:12

So when it comes to GEO or generative engine optimization, it's basically SEO for AI generated answers. Instead of optimizing only for Google rankings, GEO focuses on helping the AI systems. It understands your expertise, trusts your content, and gives you surface your brand in AI responses. It gives you that opportunity to show up. You'll also hear terms like AI SEO, LLM optimization, answer engine optimization, or AEO. They're all related and they all mean the same thing. How can you make sure that you are coming up when people are utilizing AI tools? So whether it is being recognized as the person that has the supervision course, or if it's being recognized for having the answer to a specific question that is content related, it's all how you are going to be cited with these AI responses.

What AI Systems Favor Most

Jenny 2:13

Now, there are specific ways that businesses can get recommended, and many of you are already doing them because you have been doing keyword research, making sure that you are utilizing words that people are using when they ask questions. That's the most important part to realize with this. So the big thing to keep in mind when it comes to this is that AI systems tend to actually favor specific things. They want consistent expertise. So you're talking about the same topic. This is why we create that web of content, right? They want well-structured content. Again, this is why we always make sure that we have our blog posts looking like outlines so it's easy to be crawled and easy to be understood. We want to make sure there's a clear topical focus. So which specific areas are you looking to be known for and making sure that your website has it structured in a way that people can easily access that content. We also want brand, other brands, other websites to be mentioning us across the web. And you want to obviously be a trusted website. If you have any sort of FAQs where on your website that it's going to be specific to specific products, like a supervision course, that is also going to be key because it's going to make sure that it's

Frameworks And Podcasts Build Authority

Jenny 3:35

there. And then something else that is doing really well for AI is if you are having podcast interviews. This is huge when it comes to being found in AI because you're being seen as an expert on another platform where it's utilizing your voice and you're being noted. So when you are really starting to think about this, you want to make sure that you are utilizing your frameworks because frameworks, again, are your original content. You become known for that framework. So if you haven't already created a framework for the content that you are producing, I would highly recommend this. And we have lots of different trainings inside insiders for this, as well as there's content on my website that talks about this. Someone in our space, it's really gonna come be important that you continue to do the keyword research, that you are getting on different podcasts as being interviewed and having others on yours if you have one. And you want to make sure that you keep at those branded frameworks. They matter, they make a difference, they make you stand out. AI is noticing those. So if you were someone that was wondering how you can make sure that you are showing up in AI, make sure you are utilizing these tips and make sure that you are really going that through that extra effort. Podcasts are the way to continue to stand out. I've been screaming this from rooftops for years now. This is why we

Repurpose Episodes Into Searchable Content

Jenny 5:00

often talk about doing podcast swaps. We talk about making sure that you have your own podcast, but you are also utilizing them into blog content because it just reinforces everything that you're doing. Making sure that you have blog content for the podcast episode with that podcast episode embedded into the content. This is also why we talk about having the YouTube video embedded into the content. You are seen as the expert when you have this. So continue to do that, have best practices, and I guarantee you will continue to see that traffic coming from the AI tools.