Prioritize Like A CEO

Your to-do list is not a strategy. We get honest about the question clients ask us all the time: how do you know what to prioritize when you are trying to grow revenue without burning out? Our answer starts in one place: follow the money. We walk through how to identify where your revenue is really coming from, what your schedule can support, and which systems can run without you so you stop treating every task like it has the same value.

Then we zoom into the data that makes decision-making easier. We talk about reading opt-in and email list engagement inside tools like Kit, plus how platforms such as Podia and Leadpages are adding AI features, including Gemini integrations, to help you analyze your funnel faster. The key is asking better questions: what are people opting in for, what are they purchasing, how long does it take to buy, and where do they drop off? We also cover sales page copy that works, grounding your message in clear pain points and a believable transformation so the right people can see themselves in your offer.

Finally, we unpack traffic quality, especially the reality that social media leads can be ice cold and need more time to warm up. Jenny shares why stepping back from Instagram did not hurt her bottom line and how focusing on stronger channels freed up time and attention. If you want a practical way to stay focused, we explain why a 90-day plan and a weekly CEO day help you automate, delegate, and double down on what already works. Subscribe, share this with a business friend, and leave a review if this helped you rethink your priorities. What is one metric you will check this week?

Transcript

Prioritization Starts With Revenue

Jenny 0:00

One of the biggest questions that clients routinely ask is how do I know what to prioritize? And this is a hard question to answer because it really depends upon your business, your business model. How are you making revenue? What does your day-to-day look like? What does your schedule look like? So it's important when you're looking at this. Again, first start, where is your revenue coming in from? Do you have systems set up so that those can run on their own so that you potentially could focus your time elsewhere? Where are you seeing the most engagement? You have to be looking at your data to understand

AI Tools For Funnel Data

Jenny 0:38

where your people are coming from. With AI right now, there are so many softwares that we use: kit, lead pages, podia, they're all updating to include AI with the ability to add in Gemini into being able to read your data within Kit, or Podia has it able to go through and actually help with some of the sales pages, same thing with lead pages. So it really depends upon again, where are you going to be focusing? And you need to make sure that you are utilizing that data. So if Kit offers the opportunity to have the plug-in of Gemini being able to come in and read Kit and help you read it to better understand the engagement that is happening within your list, where those people are coming from, what they are coming in for opt-in-wise. What are they purchasing? How long does it take them to purchase? These are types of questions that you need to be asking to Gemini inside kit. This is the same thing if you can within any of your software.

Find Drop Off And Fix Copy

Jenny 1:38

You don't necessarily need AI to do this. You should know how to do this. You should be able to look at your opt-ins and see, okay, this is where these people are coming in. This is about how long it's taking them to purchase. This is where they're continuing to go down my funnel. Or this is where they're stopping. They're not moving further along. Maybe this isn't quite the right opt-in for them. Or maybe the opt-in isn't being written as far as the sales page in a way in which they see themselves needing it. Remember, we always talk about the transformations they're going to get from it. And you have to start with the pain points. You have to be able to call them out and for them to be able to identify themselves in the copy that you are writing for that sales device, that it actually qualifies for them. So take a look at that data. Once you have that data, then it gives you

Which Platform Brings Buyers

Jenny 2:28

a better idea of okay, where are my people coming from? What platforms are they coming from? A podcast, YouTube, are they coming from social media platforms? You have to be able to understand that. You need to know what your time is best put forth. Because you will hear a lot of experts that have social media platforms primarily as their way in which they are driving their traffic to their opt-in. And we've talked about the fact that I've especially mentioned this in insiders lately, that your traffic coming from social media, I consider I tundra ice cold. It takes them much longer to warm up to actually purchase because they're coming from social media. They're coming from a platform that tries to keep them on their platform, that tries to continue to give them content. So if they're coming to you from there, that's great. You have a great call to action, you have something that they're interested in. But it's important that when you're looking at that, why are they clicking through to that? What is it about it that they're wanting? And making sure that you continue to really stress the fact that you can help them with the problem that they have. Are they just filling something out out of curiosity or are they filling it out because they want to solve their problem? This is all part of the journey that you have to take a customer on. People have to understand that, yes, they have some curiosity, but we want them to understand that they have a problem and they need to be ready to solve that problem. If they are not there yet, it is your job to get them there, which means that it's going to take longer. And you just need to know this about your list and about the way in which you interact with people so that you're not constantly tweaking things all the time within your sales funnel. Instead, you're giving the sales funnel an opportunity to work, an opportunity for them to get to know you

Weekly CEO Day Priorities

Jenny 4:22

and to decide if they want to purchase your product or service. So when you're looking at what should my to-dos be, what should I be focusing on and prioritizing? It's got to go back to first of all, you should be making sure that you're looking at your date at least once a week. At least once a week. Use your Sunday CEO day or when you're doing your CEO day to set up your schedule so that you can make sure that you are looking to see where that time and effort needs to be put in, where your revenue is coming from, and then be able to look at, okay, is there a way that I can set this up so it's a bit more passive with a system, with an automation that can be put into place? Is it potentially something that I could have an AI help me so that it's not taking me as long since I already have the process, I already have my voice. Or is it something that I need to hand off? Do I need to have someone on my team or hire someone for my team to be able to take on that piece of the project that you are looking to get done?

Improve What Works First

Jenny 5:19

It's important that as you try to grow and as you try to improve upon your revenue, that first you look at what's working and squeeze even more out of that. And then look at potentially adding something else. It's not always about let me add something else. It's first and foremost, improve upon what is already working and try to get more out of that. And then look to add something else in that could potentially be improved over time. The biggest thing that I need people to understand when it comes to this is when you're trying to prioritize, you're not gonna know right away if what you have put your time and effort into is the right thing. It's gonna take time. You have to be able to look at your data and figure out is this where I should be putting my time and effort?

Social Media Break And 90 Day Plan

Jenny 6:06

Many of you know I have taken quite a long break from social media for the most part. I was on Instagram for a while, I put a ton of effort into Instagram, I did reels, and I decided that I was gonna step away for a little bit and see if it impacted my bottom line. And what I found is that I was able to put more time and effort into other avenues of my business so that Instagram was not missed. It was not where I was getting people to click through to be able to become to engage in my funnel and become clients or students. So it's important that you're really looking at all of the information that you have about your business. And the best way to do this so that you don't get overwhelmed is to make sure that you have a 90 day plan in place for the next 90 days so that you can really focus on the areas in which you have said you're going to focus. If you haven't already joined the 90 day plan program, I would highly recommend that.