Promoting Your Business Lab

#1 Exhibitions & Events marketing - Christina Bostock - consider it early, not as an afterthought; amplify your message and make more of your investment

November 10, 2019 Season 1 Episode 1
Promoting Your Business Lab
#1 Exhibitions & Events marketing - Christina Bostock - consider it early, not as an afterthought; amplify your message and make more of your investment
Chapters
Promoting Your Business Lab
#1 Exhibitions & Events marketing - Christina Bostock - consider it early, not as an afterthought; amplify your message and make more of your investment
Nov 10, 2019 Season 1 Episode 1
Ian Hainey
As event season heats up, Ian Hainey and Christina Bostock give a few examples of companies using event marketing to amplify the message and maximise their investment.
Show Notes

Companies spend hundreds of thousands or sometimes millions on exhibiting at events, trade shows and mega-exhibitions. They pay huge exhibition fees, then vast amounts of money for the building of a stand; then flying in, housing, feeding and watering senior employees to speak to passers by at the stand. However, only a small percentage of these exhibitors realise their potential, as they don't use simple marketing techniques to amplify their message and make the most of their investment. As event season heats up, Ian Hainey and Christina Bostock from iHC give a few examples of simple measures exhibiting companies can put in place to ensure their time and money at such events and exhibition are well spent, using PR, social media and content marketing.

Promoting Your Business Lab is loosely based on Amazon bestseller, Promoting Your Business 2019 available on kindle and paperback.

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