The EntreMD Business School 5.0

I am not an advocate for physicians leaving medicine.

What I am is an advocate for physicians practicing medicine on their terms, which might look like owning a private practice or individual weight loss coaching or courses for physician financials.

I want you to do what you want to do, doctors!

Whatever you do, you will want to make sure your business can function without you. I know you don't want to step away or sell it right now, but building a business that is sellable makes it an asset. And that means you have options.

I want doctors to have options!

Imagine building a business on something you love and then being able to love it even more because you get it to a place where it can run without you so you can ... travel every month, take a year sabbatical, operate it from a distance, or even sell it and retire!

Yes, this is possible. I am living it.

Do I think of selling my practice right now? No. Do I take comfort in knowing I have options? YES! I've been away from it for 17 months, so I know it won't fall apart (it's actually grown since I made my move from practicing physician to CEO!).

In today's EntreMD Podcast episode, I give you a behind-the-scenes look at how I build businesses that are assets and why that's critical in entrepreneurship. You will LOVE what I have to share with you!

// COMMUNITY: EntreMD Private Group on Facebook

 Join a group of physicians who have decided to build profitable businesses, so they have the freedom to live life and practice medicine on their terms.

https://www.facebook.com/groups/entremd

// FOLLOW
Facebook - https://www.facebook.com/drunachukwu
Instagram - https://www.instagram.com/drunachukwu
YouTube - https://www.youtube.com/@DrUnachukwu
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LinkedIn - www.linkedIn.com/in/druna

// WORK WITH ME
EntreMD Business School - https://www.entremd.com/business

Additional Resources:

• Learn more about my 12-month program. 
• Interested in 1-on-1 coaching? Apply here.
• Grab a copy of the "The 7-Figure Physician CEO" book. 

When you are ready to work with us, here are three ways:

•  The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here. 
• EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
• EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

Transcript

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SPEAKER_00 0:03

Hi dogs, welcome to the Unchanny Podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Imna. Well, hello, hello, my friend. Welcome back to another episode of the OnTraMD podcast, and we are going to have a blast today. I decided to record this episode because so many things have happened over the last three and a half years, and I get a lot of questions about the OnTraMD business school. So I wanted to kind of create this episode to answer the questions, and it's almost like a state of the union. Okay. So I'll be sharing a little bit about how all of this started and what has happened. And you really are going to get a lot of it out of it as far as building your own business, but also to be aware of the kind of support that is available for physician entrepreneurs. And yeah, and who knows where this goes from here, right? And I'm calling that, I'm calling this EBS 5.0, because we've had many versions of the business school since it started in July of 2020. And, you know, so I really just want to pull back the curtains and take you on a journey. It's going to be a fun ride. I am a good pilot. I'm a good content pilot. And yeah, and and this, this, this is going to be great. Okay. So we started the entream d business school in June of well, July of 2020. And that was the year we had Entre MD Live. And I had done a number of things before. I had done a 12-week program, which was so good. And people got such amazing wins from it. They still talk about it till today, but it was 12 weeks. And so at the end of 12 weeks, people are like, oh my goodness, I don't believe this has to end and all this stuff. And I was like, I to me, I felt like I would never do a 12-week thing ever for as long as I live. And I think, you know, the reason for that is because I'm really deeply sold on playing the long game. And the long game is breakthrough after breakthrough, leap after leap. And so every time I experience a leap, I'm very grateful for it. But then I recognize it as a stepping stone, right? And so with a 12-week program for me, and please don't go bash somebody who's doing a 12-week program now, right? Like we're all different and our businesses align with who we are at our core. Okay. So this is me talking about me. And so for me, it made me feel like I did a disservice because the people had this leap, but clearly not a clear understanding that it's a leap and a stepping stone for the next leap. And so I was like, okay, that was great. That was wonderful. We got really great results, but I'm never doing that, I'm never doing that again for as long as I live. And then I did an experiment right after that with a nine-month program. So the 12-week program was called the Freedom Formula Masterclass. And then we started this nine-month program called the Six Figure Club. And they had a number of doctors in that as well. And I did that, and that was kind of like the precursor for the business school. I was like, okay. This I was like, so why don't we call it what it is? And why don't we do a year? And even in doing the year, I knew I've talked about this a number of times. I knew that it was really like, I, this is really it's going to be the business school you never want to graduate from, right? Because I'm like, again, it's the leap, that's the stepping stone for the next leap, that's the stepping stone for the next leap. And I'm like, why would you want to stop? Like, this is so good. And with every leap, to take that leap, you have to unravel a version of yourself or an aspect of yourself that you either didn't know was there or you were too afraid to let out. And so the the discovery of you, the this is you becoming you. It's magical. But anyway, so after we did the six-figure club, I only ran that once. We were ready for the business school. And I had a lot, I had a lot of drama around launching the entrepreneur business school because I was like, what gives you the right to do that? Who do you think you are? You know, all of those kind of things. And but I didn't, it didn't stop me from doing it, but I did have a lot of shame around it. Like even when I would say it, I would cringe on the inside, like, what did you just say? And so that really, you know, I told you this would be great for your business too. Like, there are things you want to start embracing and you want to start doing, and you're afraid. I hope you do it afraid. Because all the things that have gone on to happen wouldn't have happened if I didn't dare that fear. So anyway, I was really ashamed of it. I was like, who's gonna? I'm like, people are gonna sign up, sign up for it and find out that it's not actually a business, like this just it's a joke, you know, and things like that. So we had our first 22 students sign up, and I would forever be grateful to them in a way, because they were the ones who were like, okay, let's go do this. And and it was it was just beautiful and magical from the beginning, right? And so we we started with that, and so what was known as the entree MD Business School, and with each um new cohort, and it it just got better and better. And for me, I my commitment was you would never come in a 90-day period and find me in the school the same. Like we are constantly looking for ways to make it better. And when I say better, I don't just mean bells and whistles. And this is for you as an entrepreneur. Like bells and whistles are great, but just remember that people want a transformation. People want to change. My people want to work their business, they want to grow successful businesses, like whatever their definition of success is. And so we we just kept growing it and growing it and you know, helping people get bigger results, help them get results faster, help, you know, like that. That was just my goal to keep making it bigger. If you think about it, if you listen to the podcast, you know that I could have come up with 17 other businesses I could run at the same time and so many different programs. I could have run it on TriMD and all of that stuff. But my commitment really was to create the best version of the business school that I could. And that's why I stayed focused on it for so long. That's why I continue to stay focused on it. And so I worked that and worked it and worked it. And, you know, and oh, I was so grateful that the results started changing. And as they changed, I could say more of what I really wanted to say, right? Like, so we started off, like we helped doctors embrace entrepreneurship so they can live life and practice medicine on their terms, you know, because then a lot of the concepts were foreign. People were like, we can't build profitable businesses, we can't replace our salaries and all that. But as people started crossing the $100,000 mark, people started launching practices and they're successful from day one, coaches started really bringing in revenue and things like that. I was like, okay, we helped doctors build profitable businesses so they can live life and practice medicine on their terms, right? And so we started, you know, using that because they were building these businesses. Because I don't necessarily like to make promises of things I'm not doing. I know I will get there, but I'm just not doing them yet. And so we did that. And then, you know, people still feel some kind of way, like if you talk about a seven-figure business and all, it's like, okay, we'll let that be for right now. And then it started becoming a thing. People are like, oh, I crossed my million, or oh, my accountant was like, hey, did you know you crossed a million? Or, you know, like things like that. And I'm like, okay. So we help doctors build, right? So you see the evolution of the message. We help doctors build multiple, um, you know, six, seven, a multiple seven-figure businesses. Now, my line has always been that we help doctors build six, seven, eight-figure businesses. And so once I help one person do that, you will hear the line change, you hear the line change again. Okay. And if you're someone who's like, I want to do that, I want to do it with you. Come on. Okay. So, anyway, so that's that's kind of the the way that evolved. Okay. And so we started getting bigger and bigger results and uh the transformation. And one of the things that started happening, which was so valuable and fulfilling for me, is that it wasn't just the businesses, it was the businesses and the lives. And so doctors are talking about the morning routines that they now have, talking about losing weight, talking about their relationship with their families being better, talk about, you know, now I do this number of massages a month and I travel. And and it was so rewarding because I talk a lot about six, seven, and eight-figure businesses and all those kinds of things. But the truth of the matter is, if you for the people who know me, they know I could not be bothered by money. Right? Like, I don't, I don't shop. I never want to do retail therapy. I love my jeans and my t-shirt. And, you know, if my husband was not such a power dresser and he takes a lot, like when you're like, oh my goodness, Dr. Una, you look amazing in that dress. He bought like I'm not, I couldn't be bothered. I would want a new car, but I want a new car because I don't want to ever have to go have anything fixed. Like, right? So I'm not like, oh, it must be this or that. Like, I'm it's it's not really my thing. I talk a lot a lot about it because for physicians, that's almost like our Achilles heel. And if you don't figure out the money thing, you can't, you're, you're setting yourself up not to have the freedom to do all the other things. So I talk a lot about it, but I'm very clear on the concept of a rich life, right? Like, like having it all. When we have our vision retreats, I talk a lot about the nine areas of life, right? I've talked about it on the podcast as well. I don't want you to be rich financially and poor everywhere else. I want you to have that whole life and be rich on every side. And so seeing that, it was like, oh my goodness, it's so good. You know, people have their scheduled date nights and all these things. It's just so, so, so good. People like, oh yeah, now I have lunch with my kids twice a day, twice a week. I go to their school. You know, my business has allowed me to have that freedom to do that. And it was just so rewarding. And you've heard many of the doctors and the wins they've created, you know, people who, you know, cross six, seven, multiple, seven, people who had seven fig multiple seven-figure businesses are like, I'm just gonna shut this down. This is crazy. And now they've fallen in love with their businesses again and they're growing it. It is just so good. Now, there is a popular saying in the entrepreneurial business school, and that is the reward for solving problems is new problems, right? Like, so in the process of solving problems, you create more problems. And then so what we noticed, and I'm so glad I'm telling you the backstory because you you'll get so much out of this. What started happening is people um started having a lot of problems with building teams, started having a lot of problems with their processes. So the processes that held up till they got to seven figures or, you know, multiple seven figures, they were just falling apart. And the burnoff they trade, they the burnout they traded, they're like, I'm not doing that burnout thing anymore. I'm gonna build my business. And when I'm building is great, they are now tipping over to this place where the business was creating burnout, right? And they were almost sabotaging, like they didn't want to grow anymore because they're like, growing is just gonna create more of a mess over here. And so I knew that it was time not to remove people from the business school, but to build a second, a second tier, another tier that really was focused on helping people build teams, helping people build processes that can handle the growth, and helping people maximize profits, right? Because when you start growing, if you grow inefficiently, the bigger your business gets, the smaller your profit margin is. And so you're doing so much more for so much less, right? Right. And things like that. And so I knew it was time for another tier that was focused on that. Now they would still get everything that comes with what we knew as the business school, but then they have, you know, this other thing going on. And so I knew about this, but then the trauma. So if you may be going like, you know, like if I build my business to this stage, I won't have drama. If I do it for this long, it's always there. Every time you try to take a leap, it will show up every single time. And so I was like, oh man, like, you know, man, if I if I build this, will they will they want it? Would they think I want to take advantage of them? And all I'm like, but no, you're only trying to solve a problem. The only reason we're having this conversation is because there's a problem. And but you would think that made me move, but no, it didn't. It didn't. And so so a year ago, actually a year ago, I um we went for the business makeover mastermind. By this time, I had known this for months. And Dr. Dr. Dada, big shout out to her. She walked up to me. She's like, Dr. Una, we are having new problems in our business, and we need something. You you need to build something for us. And I was like, you know, I was like, okay, I've been thinking about it, but I'm working on it. But what kind of challenges are you facing? And she talked about it. It was like what I suspected. It was around team, it was around processes, it was around profitability and all of those kind of things, you know. And I was like, okay. You know, and and in addition to that, I really, you know, I am not an advocate for people leaving medicine. I really am not. I'm an advocate for you doing whatever it is you want to do. But when it comes to business, the most dangerous type of business to build is a business that cannot work without you. Right. And so I was like, I want our doctors to be able to build businesses that are assets. You don't have to walk away from it, but you have options. Like if you wanted to sell it, or if you wanted someone else to run it, and you wanted to take a year off, go on a sabbatical or whatever it is you want to do, it's set up for you to do that. And I think one of the things that really made that hit home for me is I, you know, there was a lady who she had been in her practice for I want to say 25 years, and she tried to sell her practice, but she was the only doctor in her practice. And so really, she had owned a job for 25 years. She tried to sell that thing for a little amount of money. Like 40,000. And she couldn't sell it, like nobody would buy it for 40,000. And it made me commit to building an asset, right? Like, and so if I said, and I'm I right now, do I do I think of selling my practice? No, but but I have options. If for instance, I've been away from it for 17 months, so nobody can think, oh, if she walks away, it will fall apart. It won't it survive, it's grown in 17 months without me, right? So, anyway, so I was like, I want people to be able to build assets, like business, these are business assets, you know. But anyway, so so she told me that, and I was like, Okay, so this is in April. You would think I knew, and now she's telling me. So Dr. Una, who's the massive action taker, will go do stuff. No. So April went by, and then in May, I said, okay, I'm gonna get on the phone with a number of people, you know, do some Zoom calls with the number of people I know who have created these problems for themselves. So I probably interviewed like seven or eight people. I'm like, okay, so what are the challenges you're facing now? What are your goals for your business? I just wanted to get a feel because remember, we don't create things we like, we create things people need, right? And so I had the conversations with them. And at the end of the day, they all said the same thing. The stories were different, but they said the same thing. I was like, ah, I have to do this. So this is in May. So of course you're like, oh, Dr. Una, so what happened in June? Nothing. July, nothing, August, nothing till the very end of August. I was like, okay, no, no, nothing happened in August. September, the very end of September. I was like, okay, I've been walking around with this thought for a year. I was like, I am not going to walk into the last quarter of this year, still hanging on to this, like, I don't know better. And so I called up some of the people. I was like, okay, this is what we're doing. We're launching a new tier of the Ontario Business School, and it's called EBS Scale. It's for the doctor who is at seven figures or is close to it and is is focused on hypergrowth. And at this point, you have the revenue confidence, right? And and EBS Grow is about revenue confidence. Now we do talk about team, we do talk about processes, but it's not the deep dive of the multi-seven figure owner, right? Like, you know, because the the primary focus is revenue, is revenue generation. So we talk about that. Even the mastermind we had, we talked a lot about team and and all of those things. So as like the focus of this, we're not talking about revenue stuff, we're talking about, you know, team, building the team, hiring the team, leading the team, you know, profitability through the team, you know, so so those things, the processes, maximizing profits, the discipline of creating that separation between you and your business, they're two different entities. I call it the great divorce because it hurts. Like, you know what I mean? Like when you have a business like I birth a baby and you know, and all that stuff. And so, you know, for instance, in scale, one of one of our earlier meetings, I was like, okay, so for 2023, is for 2022, how much time did you take off? They all talk about the time to take to take off. I'm like, okay, 2023, we're gonna double the time off and you're gonna make more money. That's the goal. That's what we're gonna do. They're like, what? I'm like, mm-hmm. And and here we are at the beginning of Q2 at the time of this recording. And there's been people who are like, they don't go on quarterly vacations with their family. It's like the most bizarre thing. It's so beautiful. But but that's, you know, that was the focus for scale. And so we had the doctors who came on in scale, and the kind of conversations that happen in those rooms, the kind of wins they're creating, and people who are like, I don't know if I can hire or lead or whatever. They're leading their teams like bosses, they're hiring like bosses. It's so mind-boggling. So at the time of this recording, this has existed for six months, and they've created massive wins, massive. You know, people who have acquired new properties, people who have, you know, they're like, oh my goodness, Dr. Una, this is what my revenue looks like. This is the time I was able to take off. This it and they know they're not just building, for instance, practices, they're building companies, they're building assets. It's it's it's genius, it's beautiful. Anyway, so we beat we built scale. And I knew, I knew I was missing a tear. And I was like, no, I knew I was missing a tear. And, you know, so so when we let me track back a little bit. When we when we built scale, then we're like, okay, so we have to call what has been the on-trainity business, it needs a name, right? Because scale is still part of the business school. So we have EBS Grow, which is what we've always known as a business school. So that is EBS Grow. And then we have EBS Scale. Okay, so those are the two tiers. But I was like, you know, there are there are a lot of doctors who listen to the podcast, who are creating wins, who want to do more. They're not ready to commit for a year, they're not ready to do that yet, but they still want to create, they're committed enough to their businesses to create great wins. And so I've been thinking about it. I've known about this for at least a year. At least a year. So if you're here, like, oh, I knew about it, but I didn't do it, I am telling you all the things. So you know that you're all right. Right? Like the best of us do this. So anyway, I'm like, I've known about this. I'm like, ah, so I was like, I need to create something that is really high value. So this is not fluff, that's really high value, but it's a container that can give them big breakthroughs. So the way we describe it is 180-degree turnaround in 180 days. So I started playing around with it. So if I could create this six-month program, um, I know a number of them, the the the issue is some of it is a little bit of time, like you know, and and I'm like, okay, we're gonna make this self-paced and we're gonna take like a few very critical components and put it in there. So if they are committed, they can create massive wins in 180 days. And so this is what we we then went on to create. Okay. So we created a six-month program that is self-paced, okay, but the content is very strategic. So the first thing is five days to your best year, which is our system for setting your goals for the year. Okay. What that system is. So that's the first thing. The second thing we create, we we put there is the 90-day sprint plan workshop. Because in the entrepreneurial business school, we decided we are going to live 90 days at a time. The first time we did that was for Q1 of 2023. And the wins, my goodness, like people are like, like I um I created the same amount of revenue in Q1 as I did in 2022. Like, you know what I mean? Because, and people are like, oh my goodness, I love this. Because when you think about something to do over a year, you're like, I got time, it's a whole year. When you think about something to do in 90 days, you know you don't have time. You call yourself out, you hold yourself down. More accountable, you take more actions. And so it's so great. So I was like, oh, so we took that workshop, we put it in there. And then I ran a series called The Billion Dollar Entrepreneur, where I talked about the response to failure, the mindset, the habits, how they create quantum leaps through networking. Talked about leading a profitable team, the processes, the success path. There were like 10, 10 different modules. And I was like, okay, this way, even though it's self-paced, even though you're doing it for six months, you're setting yourself up to get the like this is the right way to do this stuff with the right foundation, because the last thing you want to do is build a business, then later on decide I want to do it like I mean it. And the foundation is wrong. And so, and so even if you're like private practice, I want to, I want to create this quantum, you know, like I've been stalling, I want to create this quantum, you have enough. You have enough to create big, big, big, big wins for yourself. And so that we we put that in there. We're like, okay, you're gonna need some accountability. And so, like, fine, we'll do a weekly text message that goes out, like, hey, chop, chop, let's go, you know, like something really motivational. And so we put that and we're like, okay, we know that community is magic. We need to do some community. It's like great. So we'll do a live session once a month where they would get to hear from a physician entrepreneur who's killing it, who's killing it, right? And they'll come there and there'll be some community there. And then once a month, they also get a virtual networking event. Okay. So we put all this together. So I looked at it, I tested it. I was, and and all these things are things that we've taught in EBS Grow. So I'm like, these things work. And I was like, okay, great. And so we put it all together. Again, I was like, eh, I don't know. But I was like, man, if someone is just like, I will do the work. And what, you know, what we told them is this is not about learning, this is not about a certificate. This is about doing something, about learning something and doing, learning and doing. It's not about running through, it's learning and doing. If you will learn and do and go through everything, you have a completely different business. And you, as the entrepreneur, will be different. And so we set that up. And, you know, like if you look at it, the entrepreneur business school grow, EBS Grow is a $25,000 product, which is a steal because of the wins that are created, right? EBS Advance, which is what we call that tier, EBS Advance is a six-month program that is $3,500. And I told people, I said, listen, this is going to be a $10,000 program. So for the founding members who join, it's $3,500. Enjoy it while it lasts. This, I like, I can't even believe I'm doing this, but I really want to see doctors win. Okay. And so it created that tier. And I cannot tell you how happy I am that no matter your phase of business, there's a spot for you. There is a spot. So if you are, you're like, I listen to the podcast, it's great. I'm not quite ready, you know, for the for the year-long thing, but I I want to do, I know there's more, and I want to, I want some accountability, I want some community. There's EBS advanced for you. And I cannot believe it, but it's $3,500. Like it's like, if you've been thinking about it, like it's omtramd.com forward slash advanced. Like, just go do it. Okay. Okay. So, so, so that's that piece. If you're like, I'm gong ho, I'm all in, I, you know, I'm willing to put in the time, the energy, the effort to get this stuff done, but I am for hyper growth. That's what I want. I want hyper growth. And I want to be in a community of people who are doing it. Then EBS Grow is for you. EBS Grow is pure magic. Like it really is. It's like, ah, a happy place. Okay.

unknown 25:37

All right.

SPEAKER_00 25:38

So on Tremd.com forward slash business, go there. And then, you know, scale is really for the entrepreneur who is like, you know, I'm at seven figures. I want to go to multiple seven. I'm at multiple seven. I want to really build a company that is a well-oiled machine that can work without me and stuff like that. I want to create really big wins. I want to create even more of my dream life. Ah, scale is a place for you. Okay. Scale is application only, as is grow, but it's application only. And so it's on tramd.com forward slash scale, right? And now we have those three tiers. Now we have a spot for everybody in the entream D business school. Now you can be a student. I cannot believe that you can be a student for 3,500 for a while it lasts. So if you're listening to this podcast a long time from now, it won't be 3500. But but there is a space for you. So really, if you're a physician who is committed to building a thriving business and not just the business, but you also want to build a thriving life. You want to have both of them. My great news is that there's a spot for you. There's a spot. So you find the spot that fits you and you get in the spot. But in the entree MD Business School, we are a community of people who are building the most innovative, most impactful, most profitable businesses inside and outside of healthcare. And we are building those businesses and our dream lives concurrently. There have been a lot of problems in the healthcare space and all of that. And there's been problems with our training because I don't think people anticipated this is what medicine will look like now. So our training is not enough. We're missing a critical component, which is the business training. That's not a problem anymore at all, because the Ontario MD Business School exists. So I want to invite you to come join us. If you're like, I need some direction on which one to do, then just sign up for a call, on traemd.com forward slash call, and we'll take care of you. But now there's a spot for everybody, and I can't wait to see you in it. Okay. So this is my call to action would be please don't not do anything. Please don't hear this and go like, yeah, that's nice. There's a place for you. Find your place. If you're in grow and you know scale is for you, come on. Right? If you're in advance and you're like, I've been doing this and this is magical, but I'm ready. I'm ready for grow. Come on. There's a place. And I shudder with joy when I think of where in a few short years, where our alumni will be, uh, where our students will be, because we're getting it done. We really are. So I invite you to be part of this movement. Uh, invite you to be part of it. And please share this episode with another doctor in your life. Cannot wait to meet you on the inside of the OmtraMD Business School. And I will see you, my friend, on the next episode of the OmtraMD Podcast. Hey, if you love listening to the OmtraMD podcast, I want to invite you to join OmtraMD On Demand. It is my signature subscription program that gives you access to a library of business courses designed to help you do one thing as a physician entrepreneur, and that is to thrive. Just head out to omtramd.com forward slash on demand, and I'd love to have you join us. See you on the inside.