How to Build a 7-Figure Coaching Business as a Physician

Can a physician coach build a six-figure, seven-figure, or even million-dollar coaching business?

Yes—but being an excellent coach and building an excellent coaching business are two different skills.

In this episode of the EntreMD Podcast, Dr. Una breaks down the business fundamentals physician coaches need to master if they want to grow a profitable, sustainable coaching company. From choosing the right business model and pricing based on value to selling consistently, increasing visibility, retaining clients, and managing the mind drama that can stall execution, this episode is a practical roadmap for treating your coaching practice like the business it is.

You’ll learn why clarity comes from action, not months of thinking; how to run the numbers behind your revenue goals; why selling is an essential part of service; and how getting in front of new audiences consistently can solve one of the biggest problems in business: obscurity.

If you’re a physician coach who wants to replace your physician income, grow toward seven figures, or simply build a stronger and more profitable coaching business, this episode will help you identify what needs to change—and what to execute next. 

Tune in!

Additional Resources:

• Learn more about my 12-month program. 
• Interested in 1-on-1 coaching? Apply here.
• Grab a copy of the "The 7-Figure Physician CEO" book. 

When you are ready to work with us, here are three ways:

•  The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here. 
• EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
• EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

Transcript

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Most types of businesses work if the business owners are willing to treat them as businesses. Just own a model for the phase of business you're in right now and go full speed ahead in it. Because what I see people do is they spend six months thinking, you know, I might I don't know if I'm gonna one-on-one or if I'm good, but it doesn't matter which one I'm gonna go. As you go, you figure out which one it is. Hi Docs, welcome to the Ontree MD Podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Una. Well, hello, hello, my friends. Welcome back. Welcome back to the Ontree MD Podcast. Super pumped to have you here. Um, I have been looking forward to recording this episode. This episode is specifically for my friends who are physicians and who are coaches. But of course, the principles apply to every type of business. But I kind of want to, you know, lean in here and talk to my physician coaches. Um, mostly because, you know, when I started off, you know, in coaching, if you will, in business coaching at the time, um, there's a lot of, you know, naysaying and a lot of disbelief and a lot of conversations around, you know, maybe trying to take advantage of people and things like that. Um, there's also been, that's in the physician coach world and the coaching industry in general. And there's always been this narrative of, you know, we coach because we like to, you cannot replace your income, um, your physician income as a coach and all of those things. And um, you know, that for me is like nails on a blackboard, right? Like I'm like, of course you can, but there's a way to do it. There's a way to play the game. If you are going to be a physician coach and just want to do it because you want to help people and you love that it gives you, you know, like extra tools you can use to help your patients and stuff like that. That is perfectly fine. But that is not what is going to take you to a place where you can build a six-figure, multiple, six-figure, seven-figure, or multiple seven-figure um coaching business, right? I noticed I said coaching business. So there is the art of coaching, if you will, the skill of coaching and all of that. And there's a skill of business. And these are two separate skills, and both of them will be required. Okay, so I really wanted to just, you know, based on, you know, my experience in the industry, if you will, based on the experience of my clients, you know, students who are in their own training business school who are coaches and all of that, I wanted to pull up some things that kind of reflect the most common mistakes that I see made. And let that be, you know, a big help for you. Like you kind of look at your own business and audit and see what you're doing and see how you're showing up and see how you can make a difference. But the truth of the matter is if you start working with this, if you start making these adjustments, they will make a huge difference for you. Okay. All right. So I started off with three, then I said five, then I said seven. I don't know. We'll see how many we get to. We'll see how many we get to. But the idea is, you know, I really want you to hear this from me. Most types of businesses work if the business owners are willing to treat them as businesses, right? If you treat your coaching company as a hobby, like it's not even a coaching company for you, just coach, right? And if you treat it as a hobby, um, if you treat it as a jobby, um, if you make a quality decision that you will not do the things required for it to thrive as a business, I'm not talking about helping people now. I'm talking about as a business, which is an entity with that serves and earns, then it's not going to, chances are it won't replace your physician's salary. If it does, it will be for a short period of time and all of those things, right? So um I want you to really lean into what we're talking about. Um, I've had, you know, I've had um Dr. Erika Bove, who is a uh fertility coach for women physicians. If you don't know her, go find her on social media, follow her, follow her work, subscribe to her podcast. But she um, you know, she's someone who uh came in and started applying these things and really, really started doing a great job as a coach, where initially she was full-time and then she went to part-time, and then she's even going lower than that, and you know, being able to work her way out, which is you know, which is what she this is what she wants to focus on. Um, we have Dr. Stacey Ishman, who is uh is a co coach for physicians in in academia, and she does such a phenomenal job. And when you listen to her, she's like, I'm building a company, a coaching company. She's already making statements like about when she will exit. I mean, like, these are all things that people don't usually talk about. So let's look at some of those things. Okay, number one, what is the first thing? Let's say I would do if I was starting over and I wanted to you know start this journey to my first million dollar year as a coach. Well, what would I start with? Okay, first thing I'll start with is being clear on my model, right? So, business is an economic sport, and business is a numbers game, and business is full of equations, right? It's not full of guesswork and let's just go and see what happens. No, it is full of that in a way, but at the same time, you want to run numbers, you want to run projections, you want to see all of these things. And so you ask yourself, like, okay, um, you know, and in this, you're also looking at um what your strengths are. So when I say picking your business model, I'm talking about, you know, are you gonna want to coach people one-on-one? Are you gonna want to coach people as in in a group setting? If you're gonna coach people in a group setting, do you want to start with, do you want to have timed groups where this is an eight-week program or a three-month program or a six-month program or a one-year program, or do you want it to be ongoing? You might wonder, well, which of these is the recommended one? There isn't. The recommended one is the one that um, you know, like it speaks to your strengths, um, it speaks to your the way you would like to help people, the one you're willing to charge appropriately for. Like it depends. All of them would work. Like, so for instance, right? If we say, okay, I want to make a million in uh in revenue and I only want to do one-on-ones, could you do that? Yeah. It's a math equation, right? And so you can decide, you know, I want to charge people $100,000 and have 10 clients, right? And people like, how could you charge people $100,000? Yeah, people charge people $100,000. Whether you should or not is a different conversation. This is math. Or you can say, no, no, no, I don't want to charge $100,000 and have 10 clients. I want to charge $10,000 and I want to have a hundred clients, right? Or you can say, I want to charge $50,000 and I want to have 20 clients. Again, it's a number like pull up a calculator and just go for it. It's math. That's what it is. Okay, so you may say, that's what I want to do, and I want to have these 50 people I work with. You may say, Well, no, I want to work with people in a group setting, and I want to I want to have these 100 people in and they pay me five grand or 10 grand or 20 grand or whatever it is, they pay me and we do what we do for eight weeks or 90 days or six months or a year, and I'm done with them and they move on because I teach this finite thing, right? Or you may say, I want to do people, I want to work with people in a group setting and I want to support them along their journey. I don't necessarily want it to be a timed thing because I know the reward, we say this all the time in the entrepreneur business school, the reward for solving problems is new problems, right? So the second I'm done helping you solve. So, for instance, if I help somebody solve their visibility problem, now they have a lot of clients and they have a lot of clients and they need team members. So they have a new problem, which is how do we work this team thing? And they work the team thing, and together they're bringing in all this um revenue. Okay, we have the revenue, but we're not really leading the team properly. So the profit is kind of well, okay, how do we work the profit? Then you work the profit. You're like, oh, now I need to bring on another A player, uh, and I need to prepare for exit. Now I need to prepare for whatever it is. Like, oh, now we have new competition. I have to build a stronger brand that can withstand the competition that's here. It's never ending. And so, in the model I picked, I want to work with people in a group setting and I want work to work with them, period. Right? We just work because you're gonna need the support for as long as you have the business, right? And so those are three different ways. Now you might say, but I'm not sure. Okay, now you're probably not going to be clear on your model from the beginning. So, okay, Dr. Una, if I'm not gonna be clear on my model right from the beginning, why are you telling me this? I'm telling you this because whatever you decide to do, whatever plan you come up with your with um for your business is a hypothesis. It's something you think would work, it's something you think you like. You don't actually know what you like, you don't actually know what you're passionate about till you start doing stuff. You have no clue. So it's a hypothesis, right? For instance, I'm an introvert and I had a hypothesis, I would hate doing events, right? But let me tell you one of the most fun things about what I do events, right? I hold two, I host two events um for the doctors in the entrepreneurial business school, one in March, one in September. And oh my goodness, is it is it a highlight of highlights, right? Um, and virtually, like if you think about our live sessions every single week, like it's not quite an event, but I love being live and and helping people in real time and consulting in real time and working through problems that just love it. Not what an introvert will do, but that was a hypothesis, and I was wrong, right? So when you make all these plans, oh, I want to be a one-on-one coach, that's what I really want to do. I want to do growth coaching, that's all I want to do, um, is a hypothesis. So, what do you do with the hypothesis? What do you do with the plan? You throw speed and volume behind it, right? Like so, if you say, for instance, I want to be a one-on-one coach, now you're gonna do the work quickly and you're gonna do a lot of it to acquire as many one-on-one clients as possible. And so when you start working with them, you'll find out if you truly like working with people one-on-one. You're not gonna know. You're I didn't know what my model will be till I started doing it. I started as one-on-one, I did the timed group, group coaching, and then I did the ongoing group coaching, and I did all three, right? But I started from somewhere and started getting a feel for what I like and don't like. So if you're not clear, go with the best version of clarity you have right now and then throw speed and volume behind your decisions so you can start discovering what is your own thing, right? I'm able to, I can, you know, work with people in a room and answer one person's question and at the same time answer 45 people's questions. Like this, this is my thing, right? But I would never have known until I started, you know, until I threw speed and volume behind it. So you want to kind of know what your model is. And whatever, like the model may change, but just own a model for the phase of business you're in right now and go full speed ahead in it. Because what I see people do is they spend six months thinking, you know, am I, I don't know if I'm really one-on-one or if I'm grouping. It doesn't matter, pick one and go. As you go, you figure out which one it is. You will, you will, you will get more clarity in taking action that you'll get in in action. In action is helpful for nothing, right? Except you're resting, you're taking a nap. But like as far as I have a decision and I'm just, you know, kind of dilly-dally and waiting, there's no benefit to be had to that. So, first thing is I will be clear on my model, right? That that is the very first thing. Clear, like own the best possible decision you can make right now, make it a boom, move, move at it, speed and speed and volume. Okay. Second thing, want to make your first million or next million as a physician coach, is pricing appropriately. And I talk about this and talk about this and talk about this. Now, there's some versions that are not ethical, and I'll tell you what ethical pricing is. Um, I'm not talking about hourly. Like, well, my hourly rate is so I guess for this package, because it would take me five hours, I should try. No, no, no, no, no, no, no. This has nothing to do with hourly. I'll tell you what it has to do with it, it has nothing to do with hourly. Some other people say, I want to price it in such a way that everybody can afford it. Okay, listen. The people who complain about your service at $5,000, $10,000, $20,000, $50,000, chances are they're the same people who will complain if you price it at $100, $1,000, $2,500 or $3,000, right? Like everybody saying yes is not necessarily tried tied to the price. Some people don't want to do the work. Some people don't, you know, want to set a goal and face the possibility of failing. Some people have don't yet believe in themselves. Like, there's so many reasons why people don't, you know, don't say yes to being helped, right? Okay, so deciding that, oh, I'm just gonna lowball it so much so everybody it everybody can afford it. Affordability is a problem for some. Affordability most of the time is not the problem. Most of the time, it is not the issue. There are other issues. I don't know if this is the right time. I don't know if I'll have the time. I've tried something like this before and it didn't work. Like these are the legit objections for the most part. Okay, so it's not hourly, it's not charge, you know, pricing is such that everybody can afford it, and it's not fear-based. It's not like you we don't make decisions on how much we should charge based on off of fear. Like, well, what would people say about me if I charge X amount of dollars? Well, like, no, okay. So I want you to practice ethical pricing. What does that mean? Now I'm not gonna pick a number for you, like you're gonna pick your number. However, this is what must be true about the number. The value that the person gets as a return on investment, a return on investing in you, in working with you, needs to be so much greater than how much they paid you. And this could be, it's not always dollars, right? Like, it's not always dollars. Sometimes it's dollars, sometimes it's emotional health, sometimes it's finally getting their time back, sometimes it's being in a position where they can finally set goals, sometimes it's addressing um mindset drama that stops them from moving forward. Like there's so many, there's so many ways of looking at it, but you want to look like, and this is perceived value, right? It's not like what is important to you, but what is important to them. So, one of the, you know, when people say, Oh, you know, I want to come work with you, or they talk to my team, they want to come into the entrepreneurial business school, we would say, okay, um, you know, what is it that you want? What is the goal you're trying to pursue? Why is this important to you? What are we looking for? What matters to them? What do they really want? Are we uniquely able to help this person get to where they're trying to go? Because if they get to where they're trying to go, we've done our job. If they get to where they're trying to go, right, then there's a huge return on investment. Okay. Okay, so it is ethical pricing. Ethical pricing. And when you when you're done with whatever number it is you pick, you also want to to look at it like, okay, I've decided I want to be one-on-one. Now I'm deciding that I want to do, you know, $5,000 for a year. Okay. And I'm the first milestone, I'm, you know, I'm looking at my calculator. The first milestone that you want I want to hit is that I want to be able to replace my physician's salary that is three um $300,000, right? So if I've decided I'm charging $5,000 a year and I want to replace that, it means I need 60 clients. And you have to be okay with the math. You can't say, oh, I want to charge $5,000 and I want to replace my physician's salary, but I only want to help 20 people. No, we already worked out the math, it's 60, right? So when you're done picking whatever it is that you pick, look at the whole equation and decide, yep, I love this equation. I love this equation. If you don't love the equation, something needs to change. The volume needs to change, the pricing needs to change, your goal needs to change. Something needs to change. Okay, so price appropriately. Don't be afraid to charge, not what you're worth. I hear people say that. I would charge my worth. Nobody cares, right? Like they didn't come to you because of your worth. They came to you because of the value you bring. That's what they're after, not you as an individual. You as an individual, you're priceless. Nothing could ever pay for you, right? But the value that you're bringing. Okay, so that's number two. Number three, um, you know, is a is a spin-off of number number, um, is it's a spin-off of number two, right? When we talk about pricing appropriately, and one of the things you're going to do to price appropriately is you're going to need to, and this is what I would do. I would lean very heavily into the value that I offer. Like if you don't understand, if you can't trace the value that you offer, it's very, very hard to charge appropriately. Okay. So for instance, you know, like in the work that I do, right? I have seen people come to work with us and for the first time in their lives, they have somebody who believes in them and who believes that their dreams that they have are valid and they can make them a reality. That is huge because that is the starting point of becoming unstoppable. Like I've had people tell me, like, even my father told me, he said, when medical school doesn't work out, come home. He's like, this is the first time I've been in a place where people believe in me. Okay. People start, like people who are afraid of being visible. I've had people who uh their name on Facebook was not related to them at all. They didn't have any pictures on there, they didn't want to be seen. They like all kinds of stuff. Even asked me, like, is there a way I can do this business and do it with a pseudonym? Like all kinds of stuff. And these people then begin to own their brand, own their voice, own who own their voices, own who they are, show up confidently in the marketplace. I had a doc who told me, and she now she's on the biggest stages, right? And she's like, oh, Dr. I couldn't do it, I can't do that. I have a face for radio, right? But now this person's crushing it in ways that I can't even describe. Okay, so now they're comfortable being visible, and of course, being visible attracts a lot of patients, attracts a lot of clients, attracts a lot of opportunities, attracts a lot of referral sources. They're bawling, right? Okay, so not bawling like crying, like balling like basketballer. Okay. So so so so they so that's what happens when I work with people. Then they under, then they go from, oh, if everything, anything has to be done right, I have to do it to myself, to building these formidable teams where they can have a personal crisis. I just tell their team I'm gonna be gone for two weeks, handle stuff, and their team is handling stuff, right? And the business is still growing and it's serving the clients and all of that stuff. Like the number of people who went from, oh, I haven't taken a vacation in three years or five years or whatever, so I took two weeks off, three weeks off, four weeks off, five weeks off, nine weeks off, three months off, right? They understand how to buy back their time. They they be and now when they have this time, they have time for their health. They're sleeping better, they're exercising, the extra weight is falling off, their stress levels are so low. Um, they have time for their family, their marriages are better, their kids are their relationship with their kids are better, they're able to go on all these girlfriend trips and all of this stuff, right? Okay. Able to travel with their parents, take them to places they wanted them to be and all that. I understand that one of the other things they get when they work with me, they learn how to create revenue on demand, right? And so now they take these businesses to where they're now profitable. They take, they understand what to do with the profits, they understand how to create financial freedom for themselves, they're clearing off student debt, um, they're putting away, um, they now have investments, they uh they have they're building their net worth, all of these things are happening. So when I'm in when when I think about what I do, I just don't think like I'm on Zoom and I talk to people. No, all of these pictures are playing in my mind. Like this is what happens with the doctor when I work with them, right? So when I think about, you know, working with me, you know, in in the entrepreneurial business school, or when I have people who work with me one-on-one for 90-day sprints, like all of those things, I'm very clear on the value. I lean into the value, right? Because it helps me charge appropriately, which was number three, and it helps me do number five properly. What is number five? Sell every day. Okay. So coaches, um, this is something that happens to all entrepreneurs, okay? It happens to all entrepreneurs. There's creator mode and there's sales mode, right? There's creation mode, there's sales mode. Both modes need to exist. Like we have to become mature enough to hold the ant. It's not, oh, I'm a great coach, then I'm not gonna sell. Or I'm great at selling, so I'm gonna have a sloppy product. No, like both of those things go together. And so, you know, I'm clear on my model, I'm pricing appropriately, I lean very heavily on the value I offer. So, oh my goodness, I'm so happy to charge appropriately for it and talk about it, ask people to come work with me. You gotta do this every day. Okay, so let me give you a few pictures, okay? Because this is what happens all the time. People are so excited about the book they're writing or the coaching service they're offering, or the brand new website, or the brand new office, or the brand new vertical they build. That's all creation. It doesn't sell, it just creates right now. When you're done with all of that, I want you to then be as excited about selling, selling the service, selling the book, selling the new vertical. Because until we do it, nothing changes. Sell every single day. You're selling to potential clients, you're selling to referral sources, but you're selling every single day. You have selling as a habit. You have making offers as a habit. You have inviting people to work with you as a habit. Because if that habit is not there, you are setting yourself up to have a great service that nobody will use. So no money is made for it, made from it. We must be people who are willing to sell. Invite people to come work with you. Invite them to come work with you. Do it to, you know, invite people who've worked with you before to come work with you again. Invite people who have maybe gotten on a consult call but they didn't work with you. Reach out to them again, invite them to come work with you. Send an email to your email list in the email list, in the in the email, invite people to work with you. Have a podcast or a YouTube channel or a blog, and in that invite people to work with you. Show up on social media, ask people to work with you. Be a guest on somebody else's platform, ask them to work. I can go on and on and on and on. But take a stand. Like if your service is so good, invite every invite people every single day to work with you. It's a numbers game. Many of them will say no. Enough of them will say yes for you to have a thriving coaching practice. But let me tell you something. If you are not willing to sell, what you're saying is I am not ready to win financially as a coach. You're saying the same thing. That's exactly what you're saying. Okay. If somebody decides I want to eat whatever I want and I'm never going to exercise, they're also making the decision to have potentially have chronic disease, potentially die a lot sooner than they should have on all of that. If somebody has hypertension and decides I have hypertension, but I feel okay, so I'm not going to take my medicine. You understand what that means. Okay. So I am translating this to you as a physician coach. When you decide not to sell, you are deciding not to earn. It's the same thing. When you decide I'm not going to sell, you are deciding that I'm just going to help a few people and I'm not going to make any money and I'm not going to be able to do this in a big way. I'm not going to be able to help a lot of people because I'm not going to invite them to work with me. In fact, I should just give my job and stop this. If you make a quality decision not to sell, you are making a quality decision not to thrive. You have to understand this. Okay. So that is number one, two, three, four. Number five. Fifth thing I would do every single day is on my journey for my first mealing as a physician coach is I'll put myself in front of people who have never heard about me weekly. I'll put myself in front of new people. And how what does that? And let me explain this. Everybody who ever swipe a card to pay for your services already exists. They already exist, but they are in audiences, in communities, and led by other people, right? There are other people's Facebook groups. There are, and I'm not saying go do a pitch-a-thon. I did a podcast episode on how to show up in Facebook groups. Um search for it, you'll find it. I'm not telling you to do that. But what I'm saying is every single day, people who have never heard about you should hear about you. The biggest problem in your business, the biggest problem in my business is obscurity. There are people right now who love what you do, desperately need what you do, are aware that they need what you do, and they're willing and able to pay for you to work with you, but they have no clue you exist. And so every single day we wake up to solve the obscurity problem. Okay? Every single day I'm like, there are people out there who have never heard about me. How can I put myself in new people in front of new people? What does that look like? It looks like um, you know, like a Facebook Live or an Instagram live on somebody else's platform. Okay. So those people on that platform, chances are many of them have no clue who you are, they find out about you. That looks like speaking online and somebody else's event, right? So it could be um a virtual summit, it could be a somebody else's coaching group or whatever. Um, you go there and you're speaking, so people who have never heard about you can find you. It could be um it could be an in-person event where you're a guest speaker, right? And you're talking about what it is that you do and all of those things. So new people who have never heard about you can find you. It could be you being on somebody else's podcast as a guest or YouTube channel as a guest, and that person has an audience, so those people find you. It could be you contributing in Facebook groups. I'm not talking about a pitch fest, I'm talking about actu showing people you can serve them by actually serving them, solve problems. And people will click on your stuff to say, who is this person? I like what this person is talking about, right? So I'm not talking about being disrespectful and going in somebody else's group and then just you know slamming it with all these links and telling them about all these wonderful things you do, come work with me. Like that's not the best way to show up in a Facebook group. But if you go there and serve, people go like, huh, interesting. Who is this person? But every single day you're doing that so people who have no clue about you can know about you. Why? Because that person could be a client, that person could have access to other stages you can be on, so you can find other people. That person may be a referral source, that person may be, you don't know, you don't know. So every single day I would show up in front of new people, every, every single day. Okay, so that's number five. Number six, and this right here is the key to peace and quiet in a business, is the key to growing even bigger in the more challenging times. It is the key to keeping your cost of acquiring a new customer low. It is it is just a one. You see how happy I look talking about it? It's a wonderful thing. Number six is I will retain my clients. When people come to work with me, I will solve problems for them at such a high level that they will choose to continue working with me. And not just solving problems, remember, you have to solve, you have to sell, and also inviting them, like, hey, let's continue, right? And I have like the on-tream business school has been around for six years. I have doctors who joined at the beginning of the on-training school. So we're talking about June 2020 who are still in the school. I have people from 2021, 2022, 2023, 2024. Like we've had events where 40% of the people who showed up for the EBS event have been in the school for longer than a year. 40%, right? And so you want to serve them, you want to pay attention to their business, like for me, their business needs. You want to constantly solve problems, you want to innovate, you want to do all this. That's why you don't want to treat your business like a sprint. It's a marathon, right? It's a marathon. The people in the entrepreneurial business school can tell you that every 90 days, the business school is different. Why? Because we're constantly innovating, we're constantly looking for newer, bigger, better ways of getting things done, how to support them at a higher level, like constantly doing this. They can feel like earlier this year, we threw a lot of like a lot of evolution back to back to back. And this is them going, like, oh my goodness, Dr. Uno, we see, we can feel it. I'm not talking to them about it, but they're like, we can feel it. Thank you for everything you're doing for us. Like, I do that on purpose. And what that does is that it puts us in a position where we retain, and let me tell you, it is seven times cheaper to keep a current client than it is to acquire a new client. It is, it is okay, and it takes you off the hamster wheel of you know, constantly needing to look for new people. I mean, you still are gonna look for new people, you're still gonna sell every day. Okay, and and finally, um, you know, and this one is so important. And you're a coach, so you understand it. But I would identify and consistently work on mind drama, okay, because a lot of times we know what to do is the mind drama that stops us from doing it. We know we should invest in ourselves so we can do better jobs as coach entrepreneurs, if I could, you know what I mean? I'm meaning the business side of coaching and this drama around, oh, you know, would it work for me? Uh, can I afford it? Is this the right time? All of that stuff. When it comes to our prices, oh my goodness, what would people think about me? This would this does this mean I'm a greedy doc? Like I already make all this money and I'm trying to charge people money. What would the people in academia think about me if I'm charging like this and all of that stuff when it comes to hiring team members? Who would want to follow me if they come in, they say I don't know what I'm doing, and all of this stuff. So the the chatter between our ears, we have to identify what exactly the drama is, and then we need to work on it. We need to build a plan to work on it and silence that stuff so that we can move forward. Okay, because the mind drama will stop you every single time. I like after studying entrepreneurs for a really long time, I am so committed to this work of helping people identify and consistently work on mind drama that in the entrepreneur business school, I mean, there's four weeks in a month, right? One of those weeks is solely on mindset stuff because it's that important. And when I talk with my highest tier clients, so these are doctors building million and multi-million dollar businesses, they will say a lot of times when they're talking, is the mind it's like the mindset stuff, the mindset like it's so important. Now you have to do all the other things. You can't just say, Oh, I'm working on my mind. No, you have to you have to do something, right? But if you don't work on the mind piece, it will cripple you every time, right? Okay, so we ended up with seven. I said, who knows how many we go to, right? But we ended up with seven. But if you are a physician who is a coach who wants to build a coaching company, like you want to do this, like you mean it, you want to have significant impact, you want to leverage your company to create significant financial freedom and time freedom. I want you to pay attention to these seven things. I want you to pay attention. And if you're like, man, I can see how this will make a big big change. And I want to work on this in community, I want to get this constant mentorship. I, you know, I want the gift of accountability because I know some of these things, but I just haven't been able to bring myself to do them. Um, you know, I've tried and maybe I didn't have the support, so I couldn't pull it off. And come join us in the entream d business school, okay? OntraMD.com forward slash call. You know, book a call, come talk with my team. We don't do any high pressure sales, we don't do any of that. In fact, we have told people, I don't know if this would be a good fit for you because we support people we know we can help, right? And so don't worry about it, don't overthink it, just book the call. Like the call is not a contract, just book the call, and that's if you want to work on it. If you don't want to work on it, you decide, you know what, I just want to take this nice and chill. I don't really build a company, I don't build a coach and company. That's fine. But if you do want to build a company, there is a community for you, there's a place for you. Come join us, come, come, come book a call and come talk to us, okay? But regardless, start taking action on these seven things now and start creating transformation in your physician, your physician coach business now. Okay. I have an ulterior motive with this as well because I want to have a lot of vision boards for the physician community to say, hey, look, look at what you can do, look at what you can do as a coach. And I would love for you to be one of them. And especially if you're like, I want to build a million-dollar coaching company, come talk to us. I've been looking for you. Okay. Okay. I have people that are on their way, but I want to have as many people as possible on their way. Okay. So I am rooting for you. I want you to unsubscribe from the lie, and I want you to really lean in. Like, I could take this coaching business to six figures, I could take it to multiple six figures, I could take it to half a million, I could take it to a million, like pick whichever one works for you, right? I can take it for two to two million, five million, whatever number works for you. But start doing the work. Start doing the work, start making the changes, start doing what is required. What I talked to you about today is not a buffet. It's not like, oh, I have some of that or some of that. No, these are things that are all required if you're gonna go there. Okay, so I'm rooting for you always, always, always, always. And I cannot wait to celebrate all the wins you get. I will see you on the next episode of the On Training Podcast.