Dr. Una
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Most physicians hate selling. Here’s how to do it persuasively and authentically without pressure tactics, manipulation, or that pit-in-your-stomach feeling.
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Entrepreneurship is one long series of asks and if you’re not making them with real conviction, you’re leaving both impact and income on the table.
In this episode, Dr. Una breaks down five things every physician entrepreneur needs to do to become genuinely persuasive. The first, and most important, is being fully sold on what you’re selling. Not performance. Real conviction. She walks through the moment at her first live event in 2019 when she had to choose between showing up with doubt or showing up persuaded and what that decision unlocked. She also shares the story of client Dr. Carolyn Moyers, who ended her first year in the EntreMD Business School with 41% revenue growth and seven weeks off, and how that kind of result is exactly what fuels unshakeable conviction.
From there, Dr. Una breaks down why leading with your process almost always kills the sale, how to build and own a library of social proof so potential clients can see themselves in your results, and why generosity is one of the most underrated persuasion tools in business.
These five principles aren’t theory. Dr. Una has used them to serve thousands of physician entrepreneurs and generate tens of millions in revenue. If you’ve been showing up to webinars, discovery calls, or patient conversations without real conviction, this episode is the reset you need.
Tune in and get to work!
Key Takeaways
00:00 Persuade others only after persuading yourself
05:40 Step 1: Be persuaded, conviction is a business asset
10:36 Build persuasion through real client results
12:56 41% revenue growth and 7 weeks off: conviction in action
15:16 Step 2: Sell the future, not the process
18:50 Step 3: Your process is your genius, keep it to yourself
21:40 Step 4: Own your social proof and use it everywhere
24:28 The bigger your business, the more you need others’ stories
27:30 Social proof sells people on their own dream
29:44 Step 5: Generosity is a persuasion strategy
31:36 Fill the reciprocity bank before you make the ask
33:34 These five steps work for every ask you will ever make
Additional Resources
Follow Dr. Tolu on Instagram: @dr_olabintanmd
Dr. Tolu on YouTube: @dr_olabintanmd
Livingspring Medical Center: www.livingspringmedicals.com
🎓 Learn more about the EntreMD Business School: https://entremd.com/call
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The EntreMD Podcast is the go-to resource for physician entrepreneurs who want to build profitable businesses without sacrificing their personal lives. Hosted by Dr. Una, each episode delivers real strategies and unfiltered stories from doctors who are doing it — building practices, growing revenue, and creating lives they love.
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Additional Resources:
When you are ready to work with us, here are three ways:
- The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
Become Authentically Persuasive in 5 Steps
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