Coaching Mind's Podcast: Perform at your best!

#145 - Launching MTP Biz: Mental Performance Training for the Corporate World

• Mental Training Plan • Episode 145

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Today marks a major moment for the Mental Training Plan.
After helping athletes in 90+ schools across 14 states perform at their best, we’re officially expanding into the business world with the launch of MTP Biz — a mental performance division built specifically for high-performing leaders and teams.

In this episode, Ben shares the story behind the decision to move into corporate America, the imposter syndrome that held him back, and the conversations that made it clear:

We don’t have a football brain or a corporate brain. We have a human brain.
And human performance under pressure works the same everywhere.

You’ll hear:

  • How burnout, pressure, mergers, and promotions mirror high-stakes sports
  • Why tools that increase playoff wins and point differentials also improve corporate KPIs
  • What the research shows about performance psychology in Fortune 100 companies
  • The simple system we’ll use with businesses (assessment → alignment → training → application → reassessment)
  • Why MTP Biz is only for high performers who want an edge
  • A preview of next episode with new MTP Biz co-founder & Chief Performance Officer, Matt Hallock

If you're a business leader curious about bringing mental performance training to your organization, this is the place to start.

Next episode: A deep dive with Matt Hallock on what’s really happening inside corporate America and why this training is desperately needed.

As always: Make your plan and put it to work.

Are you an ATHLETE looking to take your training to the next level? Check out our website to learn more about 1-on-1 training opportunities:
mentaltrainingplan.com/athletes

Are you a COACH looking for an affordable year-round mental performance training program? Check out the MTP Academy available through our website:
mentaltrainingplan.com/teams

Speaker:

We've got some man, we've got some exciting announcements over the next four to five episodes. Uh so as we as we continue to grow this thing, we continue to branch out. We've worked with athletes in over 90 schools across 14 different states. Um, and we are going to be expanding not only into the business world, but also into the higher education world. Um, so more info to come with MTP Biz, MTP EDU, MTP Sports. It's gonna be the same framework. Uh we say all the time. You don't have a football brain, a golf brain, or a corporate brain. You have a human brain. And if you want high-level performance, whether you're on the mound or in the middle of a merger or in a boardroom, your brain's got to show up every time. And that's why today we're announcing something huge. Today, we are officially announcing the launch of MTP Biz, a mental performance division built specifically for high-performing business teams, leaders, and organizations. I'll be honest, that this has been a long time coming. For the past three years or so, I've had some people in my ears saying, hey man, this would be really good in the corporate world. And I hesitated to make that jump. I I've never worked in corporate America. I was a teacher, a coach, an educator. I just I didn't feel like I belonged in that world. But here recently, uh this fall, actually, I was talking with a friend who works in corporate leadership. He he had been an individual contributor for some time. He's now a partner. Uh he's now shifting from actually doing some of the CPA work to leading a little bit more of the climate and the change and leading people, not just doing the work himself. And as we were having conversations about burnout, you know, talking about how there was a time for CPAs when tax season was was pretty tough. But then, you know, the the rest of the year they they got to rest a little bit, recover a little bit, catch their breath. And, you know, what he's describing now with just all the quarterly planning, all the pressure, all the year-round stuff, and just the the constant grind, you know, they're they're experiencing a little bit of burnout. Uh, the you know, conversations about pressure, pressure to perform, KPIs, you know, having conversations with uh Matt Halleck, who we're gonna talk with in the next episode, actually, about you know, these these young college kids who are graduating, they're heading into the workforce, and now they're in these sales roles where there's pressure to perform. And there's there's some doubt in the back of their mind. Do I really have what it takes? Do I really know what the heck I'm doing? What do I do with this uncertainty? Um, you know, companies that are going through mergers, no, no different really than uh a new coaching staff. But that comes with, well, who's gonna be the offensive coordinator? Who's gonna be my position coach? Who's gonna be the starting quarterback? Whose system are we gonna run? What are these meetings gonna look like? What are the expectations? What's this new climate and this culture gonna actually look like? What's this mean for me individually? Um, you know, folks that are dealing with promotions, you know, position changes where they're they're no longer, you know, what I would say in the in the sports world, sometimes that looks like somebody gets injured. It's kind of next man up. Sometimes that looks like, you know, I've been a coach, or I've been a player, I'm now moving up to a coach, or I've been a coach and I'm now moving up to a coordinator, or I've been a coordinator and I'm now moving up to a head coach. And with this promotion comes a whole slew of new responsibilities. And this this almost doesn't even seem like the same job anymore. Um, you know, the just high-stakes presentations, it hit me. I say all the time, we don't have a football brain or a golf brain or a race car driving brain or a horse racing brain. We just have a human brain. And the exact same is true in the corporate world. We don't have a sales brain or a middle management brain or a CEO brain. We just have a human brain. And once you learn how to control your mind and body in these high pressure situations, you can use that in any area of your life. Just like in military psychology, the skills and tools that they use to perform at a high level, at the ultimate high stakes where your life is on the line, the lives of people that you care about is on the line. Just like that trickle down into the sports world, sports psychology naturally transfers into business performance. Yes, it's not the same as necessarily your life is on the line. Yes, it's not the same as it's game seven of the World Series. But it's the same wiring, it's the same stress response, it's the same fight for clarity and confidence and focus and having energy under pressure and being able to stay optimistic when when you experience failure. No, sales call is not the Super Bowl, but your nervous system doesn't know that. And at the end of the day, rejection hurts. Failure stings and pressure shows up in the body. And so I know this stuff works in the sports world. I can I can show you that when teams train the mental game intentionally, I can show you the difference in playoff wins, in point differentials, turnover margins, free throw percentages, serve percentages, confidence scores, anxiety levels under pressure. Like I can show you the data that says this works. I can show you the befores and afters, the individuals, the teams across all sports, across all ages, across all competition levels, and the same tools that improved measurable athletic performance are going to improve measurable performance in business. It was amazing to me as I started diving in and I asked the question, can we really do this? And I looked at the prime five first because it was like I know that in the athletic world, there has to be confidence, the ability to focus, physical control, optimistic perfection, motivation and mindset. And I I just I got on Chat GPT and I was like, all right, show me, help me, help me uncover the research, help me find the articles, help me find the data and the proof that this actually is the same, that this actually works. And they came up with the same results. Research literally shows that the same types of things that help athletes perform at a high level also help businesses. The main difference is that instead of the research being done with professional athletes or Olympic athletes or Division I college athletes, the research has been done in corporate America, in Fortune 100 companies, with Facebook, with Google. MTP Biz, this new division we're launching, it's not for someone who wants to just punch the clock and coast. Just like MTP on the athletic side isn't for the athlete who just wants the jersey. This is for high performers, people who want to be at their best when it matters the most. People who know I could be performing better, but there's something in the way. There's an obstacle I need to overcome. People who want an edge, that's who we're gonna be helping. To build MTP Biz the right way, I also knew that I needed someone who's lived and breathed corporate America from the inside, someone who understands leadership, talent development, sales, burnout, high-performing teams, that really the human side of corporate performance. And in the in the next episode, you're gonna meet my co-founder, Matt Halleck, uh, who's gonna be our CPO chief performance officer. He was a former athlete. He spent decades in corporate America in recruitment, sales, talent management. He's got deep experience also on the coaching side in the travel softball world. Uh, now does training with optics and biomechanics and the mental side of the game. Just really has a servant's heart. He's a he's a leader and now the chief performance officer of MTP Biz. Next episode, you're gonna hear from Matt directly what he sees in corporate America, why mental performance training is the missing piece, and why this system translates so powerfully into business. So there are probably some of you who are thinking, all right, this sounds interesting. What's this actually look like? And to be honest, the the model is the same. It doesn't matter if I'm helping individual athletes, if I'm helping entire teams, if I'm working with coaching staffs. Step one is the assessment. And we're going to identify strengths, gaps, stress points, cultural dynamics. There's three main areas that we want to look at. One is performance, you know, looking at confidence, focus, physical control, things like that. The second one is what we call connectors. That's think like leadership. Think, am I able to work with my other teammates? Am I able to get along? Are we able to perform at a high level? Not just me perform at a high level. And then the third element is the environment. Has there been an environment created where success isn't just hoped for, but it's been built in such a way that success is the expectation. And so after that assessment, once we have some data and some hard numbers to go off of, we have an alignment meeting. Leadership is going to meet with MTP representative. We're going to make sure that we're crystal clear on, we're interpreting the data the same way. We've got alignment on the objectives, the roles, the priorities, figuring out what success looks like over the next 12 weeks. And then we'll have a kickoff workshop. Usually the focus cycle, usually how to control your mind, body, and emotions under pressure. It's just something that in an hour, we can give 150 people, 350 people, however many people are in the room, their own individualized custom plan to be able to control their mind and body. Get them excited about this, help them have that aha moment where they're like, oh, this actually works. Maybe I should uh actually pay attention to this. Then we'll have a 12-week sprint. Think micro learning. It's only 15 minutes a week. There's going to be training videos, but the the difference from the difference between us and a lot of other companies out there, we're not just going to have you watch the video. You're going to, yes, watch the video, but each person is going to have their own workbook, come up with their own plan. And then there's going to be monthly touch points where in a small group setting, we can say, so what'd you learn? What have you tried? Where are you stuck? Did it work? Did it not work? Why did it not work? What tools do you need? What skills do you need? Do we need to go deeper? Do we need to go back? You know, did we did we miss something? Did we skip something? At the end of that 12 weeks, we do a reassessment. We're going to measure growth. We're going to look at, you know, where we were before, where we're at now, compare that to the objectives that we had, with the goal of saying, okay, well, now that we've added tools in the toolbox for these areas, you know, where do we go next? What needs to be addressed next? How do we equip your people so they can perform at an even higher level next? Along with that guarantee that if you don't see meaningful improvement in the areas that we've targeted, we're going to work with you until we do at absolutely no extra cost. This isn't a motivational talk. This isn't a we come in and we give a speech one time and ever get everybody excited, and then we leave, and you have to figure out how the heck you're actually going to implement this. No, it's a performance system. It's individualized training at scale. It's practical tools that work everywhere where humans perform under stress. It's the same stuff that we use with football players, golfers, race car drivers, equestrians, professional singers, the it doesn't matter what the performance is. When your brain and your body go into that fight or flight mode and you're no longer able to perform at your best, what do you do to flip that switch in your amygdala to be able to get back into performance mode? So if you're a business leader who wants to explore bringing mental performance training to your team, reach out. Be sure you listen to the next episode with our new chief performance officer and my partner in this new venture, Matt Halleck. Again, super excited that uh you guys chose to listen in. I know this episode was a little bit shorter, but really just wanted to give an introduction. Super excited about another announcement that hopefully will be coming the first of the year as well. But as always, until next time, make your plan and put it to work.