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Coaching Mind's Podcast: Perform at your best!
Coaching Mind's Podcast: Perform at your best!
#146 – The Story Behind MTP Biz with Co-Founder Matt Hallock
In this episode, we officially introduce Matt Hallock, the newest member of Mental Training Plan and the Co-Founder & Chief Performance Officer of MTP Biz—our new division bringing mental performance training to the corporate world.
Matt brings 25 years of corporate leadership, decades of experience coaching athletes nationwide, and a lifelong passion for serving and developing people. From managing Enterprise Rent-A-Car branches in his 20s to leading early-career talent development for Fortune 100 companies, Matt has seen firsthand how stress, burnout, imposter syndrome, leadership gaps, and performance pressure impact the modern workforce.
Together, we break down:
• Matt’s unique background in coaching, biomechanics, recruiting, and corporate leadership
• How his upbringing shaped a service-driven, people-first philosophy
• Why athletes and corporate professionals experience the exact same pressure patterns
• Why information isn’t training—and why mental performance tools actually stick
• The massive costs of burnout, turnover, and untrained middle managers
• The launch of MTP Biz and what early partner companies will receive
• How micro-learning, assessment, and coaching can transform culture & performance
If your company struggles with stress, retention, leadership readiness, burnout, or performance under pressure, this conversation shows why training the mind is no longer optional—it's the next competitive advantage.
Are you an ATHLETE looking to take your training to the next level? Check out our website to learn more about 1-on-1 training opportunities:
mentaltrainingplan.com/athletes
Are you a COACH looking for an affordable year-round mental performance training program? Check out the MTP Academy available through our website:
mentaltrainingplan.com/teams
Hey, and welcome to the Coaching Minds podcast, the official podcast of Mental Training Plan. Today, very special guest, joined by the newest member of Mental Training Plan, Chief Performance Officer, co-founder with the with me on the MTP biz side, Matt Halleck. Matt, thanks so much for joining us today, man. Thanks, Ben. Thanks for having me. Excited to be here. Yeah, this has been a this feels like it's been a long time coming. Excited to be able to introduce the audience to you. I've told this story before. The first time I met you, I thought you were full of crap. The first time I met you, it was like, there is no way that this dude is just out of the goodness of his heart, wants to help other people. Like pe people in corporate America don't do that. You know, I I don't know what I was necessarily expecting. I had zero experience in corporate America, but it just seemed like it just seemed like that wasn't normal, that that wasn't natural. But the more I got to know you, and I mean that was what, shoot, three years ago, and I had two really close friends who I respect and trust that were like, you gotta meet this guy. You guys share a lot of the same values. And you know, here we are, the more I've gotten to know you, the more it is really genuinely like, yeah, he's a good people with a with a servant's heart who wants to serve others. Talk to us maybe just a little bit, like where where'd that come from? Because I don't think that's a a normal thing necessarily.
SPEAKER_01:Yeah, 100%. And I and I get that same sentiment from a lot of individuals that I first meet. They're like, Who are you? You do all these things. Um, and it comes from uh a genuine interest in humanity and serving other people. So I would say um that it stems from the bloodline. It goes back um to to my mother and father and and laying the foundation of who we are as Hallecks. Um my mother um just uh was always out in the community through church, um, mission-driven philanthropy, volunteerism. And then my father was an all-American football player and then uh GA and then head coach of Sienna College, now Sienna University, out of Loudonville, New York, and I was his sidekick. I was by my father's side, seeing him impact, um, guide, lead, and empower young men. But back in the 80s, with a different approach, was it not like do this everybody? It's getting to know the human, um, what makes them tick, their personality and characteristic traits, and then massaging communication and be able to guide, lead pack, impact, and and kind of steer um whatever their motivators are. And that's kind of led me to who I am today, Matt Halleck kind of 2.0 of my father, and just really uh a burning desire and passion to help other people.
SPEAKER_00:Yeah, and I I know that uh when when we first started talking, it was really just on the sports side. There had been multiple people that had told me, like, hey, you should go into the the corporate world and do this. They need it too. And I was like, I don't know anything about the corporate world. I don't know how I'm gonna be able to do that. And then I had a conversation with a guy that I coached youth football with, and he started telling me about this company that he had taken over, and they merged two offices, and he talked about some of the burnout they were experiencing and some of the some of the doubt and some of the building a new culture and sort of you know the uncertainty in the environment. And as he was talking about all these things that these people were experiencing in his office, it was like, oh, well, we got tools for that. Like I I can help those people. And you know, I I called I called you. You were literally the the first phone call after that, because I I know you had mentioned it in the past, and I was like, no, no, no, I help athletes. That that's my lane, and I'm gonna I'm gonna stay in there. But you know, talk to us just a little bit about you know the the decades of corporate experience that that you have.
SPEAKER_01:Yeah, and I think, excuse me, I think that's the uniqueness to just me as a human and and what I've been exposed to. Um, one on the athletic side, and we can get that as a high-level collegian athlete that has coached baseball and softball athletes across the country. Um, but from a corporate standpoint, uh been in corporate America for 25 years, um, had a unique ability post-athletics at university um to manage my own peer group in my 20s, uh unique ability to guide, hold individuals accountable that were of my same age in a leadership capacity. My 25 years in corporate America, I've continued to do that lead delivery teams, early career talent all the way up to my 50s now, but I've always been in that pocket. Um, so it spans um Enterprise Rent ACAR for seven, eight years, opening and managing multiple rental branches. And then for the last 16, have been in talent acquisition um and recruiting for Fortune 100 and 500 companies, and about 14 of those years have been early career talent development and recruiting. So, really understanding the pocket of transitioning out of university early in one's career and really what the challenges are from a mental health standpoint that they go through just in that transition, let it alone all the stressors of work in whatever position that they're in that they've never been in before. So to be a part of kind of the the biz side of mental training plan because I've been living in that capacity as a leader and providing guidance to those struggles and stressors that come up where there's no kind of guidance or training around it.
SPEAKER_00:Yeah. And I I think you and I, you and I had a lot of similarities because obviously the the roots of mental training plan do start on the athlete side. Like uh, you know, where where we where we kind of had to learn on the fly was just me trying to help our football players perform at a higher level, which turned into, oh, the whole team needs it, not just my players, which turned into all the teams that our school need it, which turned into all the other sports that all the other schools also need it, which is now turning into really everybody needs this. And so talk talk us, talk us through kind of your journey from athlete to to corporate to coaching daughter in travel softball, to you know, where you're at now, hitting instruction, biomechanics, vision, adding in now the mental training side of things, just the maybe the the passion for helping people that's been kind of weaved in the whole the whole way.
SPEAKER_01:Yeah. So I we will go back to college. So to age myself, 25 plus years. Um coming out of Mount St. Mary College in in kind of, I would say upstate New York, um, but in the Hudson Valley region, um, went into Enterprise Rent A Car, was a student athlete, right? And that was kind of their recruitment of those individuals that had the attributes that most hiring managers look for in any organization, drive determination, could self-assess, was very coachable, um, could perform as an individual, but also within a team-based setting, and then was just extremely resilient. So that's kind of the attributes of an athlete, um, but what most hiring managers look for. So, Enterprise Rent ACAR, like I said earlier, went through that program as a management trainee and then into the managerial ranks of managing and opening rental branches. So, understanding a PL, marketing sales, um, everything around a business. Um now we shift into about 2007, 2008 transition to the recruitment world, what I where I've been in in essentially human psychology and interviewing, being able to identify individuals through communication, question and answer, are they gonna be a match for an organization's hiring model or an opening uh to be able to make an impact on whatever that position may be. Uniquely enough, then I'd turn a father and I have my firstborn, my daughter, right? Um, so as a former baseball player, obviously she was voluntole she was gonna be playing softball. Um, and that turned into her at eight years old winning a Florida State Championship for East Bay Youth Athletics, which then the parents said, let's play travel softball. And I said, You have no idea what you're getting into. Um, that's really what started my coaching ranks as far as you know, morphing into my father. Now I am in my mid to late 20s coaching um female youth athletes on the softball side. Um, they ended up going on a run under the helm of myself and some of the other coaches being picked up by a national brand out of Southern California, the OC Bathbusters. So uh this small local travel team at nine years old, leading through 16, next thing you know, I'm across the country coaching high-level elite travel, fast pitch softball. And that's where I think I got the foundation of just coaching and understanding the game and the human a little bit more in high stressful scenarios that I always saw on the corporate side because I was living in it, um, and the stressors there, but really at an elevated level, seeing it at elite travel, fast pitch softball. And I was like, wow, there's so much crossover. Didn't know about mental training plan. It wasn't even a thing that at this point, it wasn't really talked about. Um, but that kind of laid the foundation to kind of my brand. Others developed my brand as the hitting guy, really just understanding humans, biomechanics, kinesiology, all of that was accelerated kind of in 2021 when I opened Halleck's Hitting Garage and was doing individualized and group organization hitting instruction and camps, um, and was identified as somebody that's a very good communicator that could chameleonize himself to a seven-year-old up to a professional athlete, was brought into Louisville Slugger Hitting Science Center, um, got tied into Dr. Phillip Stoddard, who's the MLB consultant for lower extremity and ground pressure technology. All that technology was funded by Michael Jordan and Black Cat Ventures. So my world opened up through networking because I had a passion to just help others. That's literally what it was going back to, you know, our commonalities, Ben, and in just a mission of helping other people. Um, all the while now I'm transitioning as a recruiter and I'm recruiting early career talent in Fortune 100 and 500 financial companies across our country for the Department of Defense for our government. So you talk about stress there. And a lot of these weird kind of similarities were coming up with just stress levels and anxiety, fear, doubt, lack of confidence amongst the softball, baseball world of the athletes in corporate America that I'm working in and recruiting. So we get to the period where we're at now, and you know, you say it all the time, and using your tagline, really got an understanding now over 25 years of corporate America coaching athletes, being inside of corporate America with early career talent or just in corporate America alone. Um you don't have an accountant brain, baseball brain, a sales brain, you're from France, a France brain. You got a human brain and in all the pressure and high stress moments and things that we put on ourselves, either based on what's going on, the environments that we're in, either a game or under pressure on a deadline or a matrix or KPI, leads us to this podcast and what we're going to be doing on the business side. So for that, I'm extremely excited. Again, just to help people uh and better equip them to handle stuff that comes up in everyday life.
SPEAKER_00:Yeah. And that, you know, the the similarities, the more the more that I've actually had conversations with humans who have been in corporate America, you know, whether that's burnout, high pressure environments, talent retention issues, promotions without proper leadership training for this new middle management role you have, people who know the job but can't lead people, fear, doubt, imposter syndrome, decision fatigue, lack of confidence. Like the the list goes the list goes on and on. But talk to us just a little bit, um, maybe maybe what was exciting for you about mental training plan because you know, obviously we live in this information age where you can't get on, you know, social. Well, at least not by algorithm feed. I I can't open up without, you know, somebody telling me to do this or just go outside and go for a walk, or you know, these the the different ways that you can handle things, the all the flood of information, you know, all the ways that we we say, oh, just do this, or we we say it's not that big of a deal, like specifically in the corporate environment. What what have you seen that has led you to to really believe in this system that we're getting ready to introduce in the corporate world?
SPEAKER_01:Yep. Um, well, it stems from the foundation of mental training plan on the athletic side, which is exactly the middle word training, um, and repetition and a systemized plan or curriculum of microlearning that you can inject within your coaching or training for it to resonate in individuals that have access to tools that they can do to mitigate stress, worry, doubt, fear, all the things, right? We have that on the athletic side. I've been using it and incorporating it since knowing you over two years with the athletes. And it's the biggest deficiency on the corporate side is that there is no training. Um, there's new higher training within the CRM or operating system that you're gonna be coming into an organization using as far as the computer system. There's training on the actual job that you were hired and employed to now do, but to actually handle adversity, to handle the stressors that are gonna be coming with the job, to handle the doubt or even the imposter syndrome of I was this prior to this job, and now I'm coming in and I have to create this new identity. There's things subconsciously and consciously that are gonna come up that would unfortunately may deter an employee not to perform at their capabilities of what they were hired at. So to have an actual devised assessment and then micro-learning training, um, it just resonates more. Like you said, because of show a video, I'm gonna retain it in maybe an hour. Is it really gonna sit with me? I'm gonna be able to regurgitate something in three months when I'm up against a project deadline, right? Um so to have a have an actual system design for corporate America that they can leverage across the whole organization, continuing education of mental health training to alleviate burnout, stress, help retain employees' longevity, um, and ultimately raise production based on what you wanted to do. Um, so for that, I'm so excited because I see how valuable it is on the sports world, but it just walks in parallel in the corporate world as well.
SPEAKER_00:Yeah, I know on the athletic side, there was there were quite a few coaches who they felt like they just had a buffet of different mental training tools. And it was like, I read this book once, or I, you know, I went to this talk one time, and and a lot of times it was here, just go listen to this podcast, which is wild to me because you know, on the uh the football, I'll speak to the football side. If you don't have a legitimate strength and conditioning program, you're not seriously competing for state championships at the high school level. There are no coaches anywhere that are saying, hey, weightlifting is really important. Why don't you go like do that at home, you know, in somebody's in somebody's basement or you know, work out with your uncle in the garage. No, it's we're gonna make time for this because it's important. We're gonna have a system, there's gonna be periodization, there's gonna be, you know, all of these things. The the feedback, you know, it we we need to know on the sports world, like, is this working? We've got teams that are training year-round, you know, football teams that are training year round to go compete in Indiana a guaranteed 10 times. I mean, in in a in a sales environment, you might have 10 sales calls in a day, in a in a morning, potentially, where you're either quote unquote gonna win or gonna lose. Right. You know, and and corporate teams that or I'm sorry, athletic teams that maybe they they lack training that sticks. You know, I know early on when we knew there was a problem, we would bring in a sports psychologist and and they would give a talk. And at the end of that 45 minutes to an hour, it was like, wow, that was really great. That was really powerful. And there's this group over here of like seven guys who they their hand they're getting so shaky, like this doesn't have anything to do with them. They need tools to be able to control their body, and then we got this group of athletes over here that lack any anything resembling emotional control. And so it's like, how do we how do we customize this to the individual? Um, how do we how do we teach these tools in February that guys are going to be able to use in a state championship game the following November? Um, you know, being able to just reach down into that toolbox and grab something that works. And I I think that's maybe what's differentiated us. Talk to us about like the the benefit that has on the corporate side.
SPEAKER_01:Um it's gonna be transcending, is what it is. And I there's so much with the advent of AI, um, Power BI on the SharePoint side, there's so much data collection um in performance of output of a human. Once they gather that training and development departments or leaders are then saying, okay, based on this output, this is where we want to be, this is where we are. Let's give them more physic in the sports terms, physical training. Let's give them more reps, like a better way to process the output. There's nothing internal on the actual human and identifying what may be off with them, their nervous system, what their worry is, maybe it's focus. We don't know, right? All we know is we're here, we're generating this amount of revenue, or we're hitting project deadlines at this time. Let's look at the process and not looking at the individual human through a training plan that can be universally spread across the organization to impact what they're looking at. So I think that that's again overutiling the term, the deficiency in corporate America, but this is universally across the globe, is that there is no internal look at the human. Um, if there is some mental awareness weak. It's exactly to our point earlier. They're watching a video. You're not giving them any tools. It's a motivational video that they're going to feel good about something or have some kind of self-assessment for a very short period of time. But in Q2, Q3, Q4 into next year, do they have a set of skills that they've consistently dedicated intentional time blocks of training to then employ to bring down their heart rate so they can focus more on the next sales call because the last person cursed them off or told them you're the 15th person that called me, don't ever call me. So I think that's where I'm so excited about all things mental training plan. Um, but into the corporate world, because again, it just runs so parallel to what we you and I both see on the athletic side in all the same feelings that people are experiencing um in corporate America that have zero training. And if they they want it, right? It's just which corporations are going to jump on it early enough to really drive retention rates, hold employees, mitigate burnout and drive higher revenue and service scores.
SPEAKER_00:Sure. So, you know, obviously we work with individuals on the sports side. We work with athletes who just they need to be able to perform better. They when the when the game is on the line, they need to be able to make that shot, sink that putt, catch that pass, whatever. We we work with coaches, you know, the the assistant coaches, the coordinators, the I I got promoted up to here. I'm now not just leading players, but now I'm I'm leading other adults also. Um, you know, how do we so some leadership elements, some interacting with other people, some, you know, the way that the way that I treat someone, act around someone is now this thing that somebody else has to deal with. Um, you know, from a from a head coach standpoint, building that culture where success is kind of the the expectation. And, you know, we can I I can take you back through sports teams and I can show you, let's look at this decade versus this decade, before we had all of this stuff in place and after we had this stuff in place. I can show you free throw percentages, I can show you serve percentages, I can show you point differentials, I can show you postseason success, state sectional, regional, semi-state championships. Like we have the data to show you if you do this well, it works. There's a reason that professional sports organizations spend so much money. There's a reason that Olympics, Olympic teams spend so much money on this. Like it, it works and we can prove that. And as we as we sort of shift into this this new business phase, this, you know, taking this out to corporate America, in your mind, what are what are some of those benefits that we're gonna be able to track? We're gonna be able to measure, those KPIs that'll show up where we can say a year from now, two years from now, 10 years from now, look, this works if you do it. Whether that's at the individual contributor level, you know, uh somebody on sales call, like we talked about, the middle management level where I'm starting to lead other people, or that very top CEO position where I'm creating this culture and this environment where success isn't just a hope, it's it's the expectation of what's been built. Yep.
SPEAKER_01:Um the the first point, it goes back to it is it's it's a blueprint, right? It's a blueprint for success. Um there's gonna be so much partnership from a data collection standpoint, but really looking at across an organization, multiple departments, right? You have revenue producers and you have non-revenue producers in an organization. Everybody at some point has tasks and they have deadlines. Um, on the sales side, it's gonna be very, very easy. Um, because the biggest thing on the sales side that a lot of organizations look at are retention rates, because it's usually the highest turnover because it's the most stressful job and the most challenging job inside of an organization. The cost associated to turning over and hiring another individual into your organization is mind blowing. Um, so if we can retain an individual, give them a set of skills and tools that they can use to carry the longevity of that individual through an organization, the monetary benefit for an organization is huge. Now, on top of that, the ROI is that person's gonna be driving in higher production numbers, either outbound activity to go outbound and obtain business, um, and and to retain that business from a service level. They're gonna be able to handle the stressors of being a client partner to somebody that they brought on. So the the KPIs or matrix are gonna be staggering when you incorporate mental training into the business world because they will equally be able to walk in line with all of the performance indicators, performance quarterly reviews to not only the individual teams, the individuals on this team, but also scorecarding and service levels to clients and customers they support. So there's just gonna be so much impact when you can incorporate an actually systematic blueprinted training plan, not just for new hires, but that is continuing education throughout the year through the organization that's gonna have multiple impacts internally and then externally to customers and clients that they serve.
SPEAKER_00:Yeah. And I know when when we started this back in back in 2013 with the the high school football team, I can tell you there were not, there were not high school football teams that were doing this. No. It was, you know, the the fact that we were doing anything on the mental side of the game, which in the past had been reserved for like professional, Olympic, big-time Division I programs, the fact that we were doing anything, that that gave us a clear competitive advantage. And, you know, I would say we had uh about a month ago, I had my first, I won't say the, I won't say the state, but it was the it was the largest high school in a in a nearby state, just hired a mental performance coach. That was going to be their full-time job for every team and every athlete within that high school. And, you know, that it's it's going there's going to be a shift as more and more schools buy in, as more and more teams buy in. You know, just like weightlifting is now, if you're not training the mind, you're not going to be seriously competing at the highest level that you could be. Um and in corporate America, I think this is this is kind of one of those differentiators that early on, you know, we're we're not we're not here to help somebody, just like we're not here to help the athlete that just wants to show up and wear the jersey to school and be part of the team. Like we're we're not gonna necessarily help the the nine to five worker that just wants to go in, punch time card, and make it to the weekend. That's that's not our clientele. We're trying to reach those high performers who are looking to elevate what they're able to do in these high performance, high pressure situations. And, you know, just like the military skills and tools trickle down into sports, even though our our life is not on the line in a football game. But by golly, if it can help those men and women in those high pressure situations, you better believe it's gonna help me make this kick, shoot this basket, sink this putt. And the the same is true. You know, if it's good enough to help these guys regain their composure in game seven of the World Series, it's gonna help you reset after you get rejected, after you know, somebody loses their mind, after a customer lights you up, after your boss lights you up, after filling the blank. It's it's going to help you. And so I guess as we as we sort of look at into the future, uh the you know, really we're looking for four companies in the Indianapolis area, and we're looking for four companies down by you in that that Tampa area, that Central Florida area, who are saying, yes, we want to have that differentiator. We want to be able to have our men and women perform at a higher level and to be in control of their mind and body so they can be at their best when it matters the most. You know, talk about talk about maybe who would be a good fit as we look for these kind of initial candidates, initial clients that we're gonna be able to help out.
SPEAKER_01:Everybody. But uh yes, there this needs to be at every corporation, every high school, every higher education university. I mean, it's just it at the period of time that we're where we are, there is so much influence, distractions, stressors that are coming from various angles, electronically, out in the real world, through our jobs, through our finances, um, as husbands, fathers, brothers, sisters. It's there's just so much right now in 2025. And it's only gonna get, I don't want to say worse, but there's only gonna be more influence of stress um and pressure. But I would say the the biggest the biggest efficiency are gonna be, like I said, four up in the Indianapolis area, four in Tampa. This could be universally across the lower 48, but early career talent employers, I think, is the biggest deficiency. When you have an employer and it's just a pocket that I know very well for 16 years that hires predominantly early career talent, college graduates or individuals post-graduation that are in that one to five year just starting in corporate America pocket. There is so much going on from a like neurological standpoint of that human being coming into corporate America that they there's just no training for them within dealing with everything that's going to be coming up. You can talk about it, you can prep for it, you can read all about it, but there's no systematic training that is injected into new higher training and continuing education for those employers that really dominate the market for early career talent hiring. So universally across all departments, marketing, finance and accounting, data analytics, technology, human resources recruiting, but that that SDR, BDR, sales development representative, business development representative, but anybody in outbound B2B, B2C sales, but universally any company, this is where it's gonna have the a dramatic transitional impact in your organization in all things. And the biggest thing, probably, Ben, and you mentioned it, is gonna be culture. Um, it's talked about, it's slapped on walls from a branding and marketing standpoint. It's pushed out on social media for companies. But if you want to create a culture of excellence, high-level service, performance, you got to build it by the individual and the human and how they handle adversity, stress, doubt, worry, lack of confidence, focus. That'll be universally then applied across the organization when you can work with the human first. And that's what mental training plan is going to do on the business side. Yeah.
SPEAKER_00:And I've got I've got a uh I've got a meeting with a coach who he's a high school football coach here in Indiana, and we're getting ready to have our end of the season review meeting, and he's getting ready to renew his subscription for an obscenely low amount that I tell him every year, make sure don't let that credit card expire, man. Like whatever, whatever we agreed to, as long as you want to keep that that active membership, we're gonna we're gonna honor that. So that you know, there's there's certainly some room early on here for some early adopters to be able to get a ton of value at a super discounted rate, understanding that this is still being built out. There, there are going to be, you know, so certainly some learning that happens along the way, but that's that's the that that's really the root of where this whole thing started. It was let's partner up with Westfield football, which I'm already coaching. And every year, I mean, we're we're in it and we're gonna figure out what's not going well, how do we fix it, what is going well, the assessments, the alignment, the training, the the ongoing, let's let's keep raising the bar, let's keep, you know, teach the basics and then figure out where are we still lacking and keep adding to that toolbox. There's there's certainly there's certainly some big advantages to getting that that customized kind of one-on-one service as we develop, you know, sort of the the automated system, if you will, which is that that's what the MTP Academy is now on the sports side. Yeah. So that a team like South Ripley High School basketball team can literally just pick it up, plug it in, do it, and see immediate results in win percentages, free throw percentages, all of the above. So, you know, I'm I'm excited. It's certainly gonna go a lot faster this time around because it's already systematized. We've already got all the tools in place. Um, we we've already got all of that, but just finding a way to to fit this perfectly into what different businesses are looking for so that we can we can over the next you know two to five years really build this into something that that is plug and play, that we can just say, here you go, it's ready to train your people.
SPEAKER_01:Yeah. Well, and like I said, I'm what I'm excited about, and I've been very blessed and lucky over the course of my 25 years in corporate America to be a part of ground floor innovation partnerships, something new. Um, there's some specialty excitement about that. And like you said, there's some customization and true partnerships in collaboration. Um, so not that client number 100 is not gonna get the same level high-touch service, but there is something special with these first eight to 20 clients um that will be onboarding and and and helping through this process and in being a change agent to the way corporate America is gonna have to uh navigate, given one, the exit of Gen X and Boomers and the influx of millennials and Gen Z's and everything that they bring with them because of what they've gone through and how they've been raised and brought up in our society. I'm just ready for and super excited, and especially because of the I just have a burning passion to help people, Ben. Um, because it's the wave of what corporate America is going to, right? The millennials and Gen Z's are gonna be running every for-profit, every non-profit, state and local government, federal, every sports team, everything. Um, and with that comes individuals that are very empathetic, they want to be coached, they want to be given feedback, they want to do good. We are just gonna be the ones that are gonna help corporations that employ these individuals, that are gonna be run by these individuals with an actual blueprint of training that's consistent so they can handle all the stressors that come with just life in general.
SPEAKER_00:Love that. We're gonna be we're gonna be slow to roll out the MTP biz on the on the website side. But for now, if you're interested in in doing something like this, you're interested in saying, hey, let's have a conversation about what this is gonna look like from the assessment where we figure out the data points, where are your people actually at? Where's your culture actually at, to the alignment meeting, making sure that that we interpret the data the same way, come up with the same objectives, um, the the training itself, you know, doing it over a 12-week, you know, micro learning type of sprint where we're saying on a weekly basis, here's here's a five-minute video, 10 minutes worth of activities, um, some coaching touch points along the way, and then a reassessment at the end. If you're interested in that, you feel like this gives us a competitive advantage. Uh, this helps our people perform at a higher level. This helps us with burnout, this helps us with retention. This helps us, you know, our people are in a better mood. They enjoy their job more, they have better customer interactions, they have better interactions with each other. The, you know, the culture is just changing to, you know, however you define success, whatever that looks like, whether that's impact, reach, growth, what whatever that may be. Head on over to mental trainingplan.com, fill out the the contact us form at the bottom, or just reach out via social media. It's super easy to find me. Just search for Mental Training Plan, and uh I pretty much guarantee you that I've retweeted or reposted something of Matt and vice versa. So as we uh as we continue, um, you know, certainly excited to partner with Matt, excited to be a co-founder on this this new division that's gonna have uh a really big and impactful reach. If you're interested in being one of those first early adopters, reach out to us. We'd love to have a conversation and talk about you know what next steps look like. Well, Matt, thank you so much for joining us. Excited for what the future holds, excited for this new partnership. Uh, thank you for for what you bring, not only to mental training plan, but also to me individually, and certainly appreciate your time hopping on here today.
SPEAKER_01:Absolutely. Thank you, Ben. Yeah, I've been leveraging mental training plan on the athletic side with the athletes' uh teams and organizations that I coach. I'm just equally, if not more excited to really impact um a larger scale of human, which is within the workforce.
SPEAKER_00:Love that. Well, as always, until next time, make your plan and put it to work.