You may have never considered your Thank You page a conversion goldmine, but guess what? It’s a perfect place for collecting customers’ emails, getting feedback, and boosting sales.
In this episode, we'll tell you exactly how to do that.
Tune in to hear 8 ideas for turning any Thank You page into a conversion powerhouse. Then create a Getsitecontrol account to start bringing theory into practice.
Here is a list of useful materials to help you along the way:
Hi, you're listening to Getsitecontrol Insider.:
In this episode, we'll be talking about the hidden power of a Thank You page. You may have never considered this page a conversions goldmine , but guess what? It's a perfect place for collecting customers' emails, getting feedback and more sales. Stay tuned to hear about eight ways to boost your Thank You page ROI.Speaker 2:
While an often overlooked tool, the Thank You page can actually be one of your website's most valuable assets. Here's why. If a customer has gotten this far, they've clearly made a purchase or downloaded something from you. Thus they are already in that sweet spot of being engaged and feeling pretty good about your business. With multitasking attention spans, these precious seconds of pure engagement can be crucial. Utilize them to hold that attention and build an email subscription list, collect feedback, get more sales, or spark their interest in your content.:
There are a variety of avenues you can take to boost that ROI, so let's dive right in. #1. Cultivate email subscribers. When customers are at the Thank You page stage, it's pretty safe to bet that they're interested in what you are offering. Turn that attention into long-term touchpoints by getting newsletter signups. While you are still right at the forefront of their thoughts, offer the chance to stay in touch.Speaker 2:
How do you encourage customers to join your email list? Offer something in return for a subscription. A little incentivizing can go a long way.:
For example, you can display an email signup form and promise a free ebook or a discount code in exchange for their addresses. Such incentives are called lead magnets and the Getsitecontrol form builder will help you implement that tactic even if you have zero technical skills. Check out the detailed guide to using lead magnets in the episode description. #2. Offer special promos. Strike while the iron is hot. Though it may seem like a customer who has just made one purchase, doesn't need to make another one right away, this is actually an excellent time to capture that sales potential. Think of it this way. They're already pretty pumped about having made a purchase, so why not channel that good energy and show an exclusive limited time offer?Speaker 2:
By providing a discount that expires in 24 or 48 hours, you might be able to boost sales and bring additional value to the customer. Another option is to make a special offer for first-time buyers or provide something complimentary they can add to their next purchase.:
Nu#3. Get direct feedback. The best way to understand what your audience is thinking is to ask them directly, and your Thank You page is one of the best places to gather that feedback. Why? Because at the end of a transaction, your customers are not distracted by completing their purchasing journey anymore. They're likely to be happy and engaged, so it's a perfect moment to display an online survey form. If you decide to go that route, just remember to keep the survey short as the attention spans are already waning at this point. If you're planning to place a longer survey, you may want to incentivize the completion with an offer of a free download or a coupon code at the end of it.Speaker 2:
Some of the best surveys for your Thank You page are: Net Promoter Score, Customer Effort Score, and Likert scale.:
#4. Get a little social. A Thank You page can also be a place where you make those important social media connections. Your customers are currently excited about their order, so now is the perfect time to try and nudge them into joining your social media pages. No need to overthink this part. Social media buttons are a proven way to create these connection. Do you want to grow your company's following? Then stick with the classic "Follow us on..." button. If your goal is to increase your marketing funnel and reach, content sharing is a better avenue. Replace the Follow button with a "Share on" button.Speaker 2:
#5. Toot your own horn.:
Sometimes getting those testimonials front and center to make sure people will see them can be a struggle. So why not utilize the page all new customers will definitely be on? Use the Thank You page to highlight one or two of your best, snappiest reviews that can be taken in at a glance and still emphasize the idea that your business is reputable. This technique will help reinforce those current positive feelings and increase customer's trust. And if you decide to go this route, might as well ask for a testimonial, too. Use Getsitecontrol to create an online form with a specific question that can be answered with a couple of sentences and place it on your Thank You page to save customers time and effort. Avoid generic questions and focus on what you believe might help convince your potential customers to make a purchase.Speaker 2:
#6. Showcase your best content.:
You want users to be engaged with your full brand, right? Then consider using the Thank You page as a chance to lengthen the wormhole! Depending on what they purchased or downloaded, offer related links to keep them engaged and let them learn more about your brand's value. For example, if you have a customer who just made a beauty purchase, you can send them to your blog post on beauty. If someone downloaded an ebook on best marketing practices, you could take them to your most popular blog related to marketing. Popups and slid-ins will help you streamline things and lead visitors to the desired pages. If you have several Thank You pages for different product categories, just create promotional popups for each page. #7. Encourage account creation. Did someone complete their first purchase as a guest? Use the thank you page to turn them into a devoted customer. All you need to do is encourage them to complete a few steps and create an account quickly. After creating an account with you, a customer is more likely to make future purchases because their info is already saved, so next time the checkout process will be much smoother. Not only is it a great way to put your Thank You page to work, but it's actually the best way to get customers' accounts created. Despite conventional thinking, asking customers to create an account before they complete a purchase detours around 30% of users. When you ask customers to create an account before the purchase is complete, it may lead to cart abandonment from a customer's perspective. That might feel as if there are too many steps or as if you're asking to commit when they just want a quick purchase. By asking to create an account on your thank you page, you aren't coming off as pushy. Plus they literally already have entered most of the information. If it's framed as an afterthought at the end of the checkout process, you could ask for a simple "create a username to save your information". #8. Use exit intent popups. Sometimes the reflex upon reaching a Thank You page is to close the window as if it's the muscle memory. Beat a click happy trigger finger at its own game with an exit intent popup. There is an art (and science too) to making popups work. The tricky part about exit popups specifically is providing the value to customers. Don't just stop them from leaving your website - consider exit-intent popups for promoting a special deal, offering a lead magnet, reminding your customers to join the list, or asking them about their experience. The main idea is to grab attention while they are on the page. That was the last tip for boosting your thank you page ROI. Remember, the customer's journey doesn't end after the first purchase. A good business strategy is always to nurture leads, so no pages on your site should be dead ends or lack of purpose - your Thank You page being no exception. Ready to turn your Thank You page into a marketing funnel powerhouse? Start with creating a Getsitecontrol account and building an online form. Whether you decide to collect emails or ask for feedback, the app will help you do that quickly and easily. And this is it for the episode. Thank you for listening. Until next time.