On episode #236 of The Author Factor Podcast, I am having a conversation with nonfiction book author Barry LaBov. Barry is the founder and CEO of LaBov Marketing, Communications, and Training and a two-time Ernst & Young Entrepreneur of the Year. With 40 years of experience, Barry has helped some of the biggest names in various industries discover and celebrate their unique brand differentiation.

In his latest book, "The Power of Differentiation: Win Hearts, Minds, and Market Share," Barry dives deep into how businesses can identify and leverage their unique attributes. One big reason listeners will find Barry's book compelling is its practical insights into rallying an organization around what makes it special, ultimately leading to increased productivity and retention.

Learn more about Barry LaBov by visiting BarryLaBov.com.