On this episode I interview direct mail expert and author, Craig Simpson.

Craig is the owner of Simpson Direct, Inc. based out of Grants Pass, Oregon. His direct marketing company manages almost 300 different direct mail promotions each year. Craig’s knowledge of direct marketing techniques has helped him become the nation's leading expert in direct mail marketing.

He is the author of The Direct Mail Solution and The Advertising Solution published by Entrepreneur.

You can learn more about Craig at www.Simpson-Direct.com.