{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":1.47,"body":"This is a draft transcript"},{"startTime":0.0,"endTime":1.47,"body":"produced live at the event"},{"startTime":1.47,"endTime":2.76,"body":"and corrected for spelling"},{"startTime":1.47,"endTime":2.76,"body":"and basic errors."},{"startTime":2.76,"endTime":5.35,"body":"It is not"},{"startTime":2.76,"endTime":5.35,"body":"a commercial transcript."},{"startTime":5.35,"endTime":6.6,"body":"AXSCHAT"},{"startTime":5.35,"endTime":6.6,"body":"Shay Senior"},{"speaker":"NEIL","startTime":6.6,"endTime":7.82,"body":"Hello and welcome to Axschat."},{"speaker":"NEIL","startTime":7.82,"endTime":9.37,"body":"I'm delighted that we are"},{"speaker":"NEIL","startTime":7.82,"endTime":9.37,"body":"joined today by Shay Senior."},{"speaker":"NEIL","startTime":9.37,"endTime":13.41,"body":"Shay, you're joining us"},{"speaker":"NEIL","startTime":9.37,"endTime":13.41,"body":"from Israel, and it looks great."},{"speaker":"NEIL","startTime":13.41,"endTime":16.0,"body":"It's a fantastic and it's not"},{"speaker":"NEIL","startTime":13.41,"endTime":16.0,"body":"a virtual background"},{"speaker":"NEIL","startTime":16.0,"endTime":18.15,"body":"it's a real background."},{"speaker":"NEIL","startTime":16.0,"endTime":18.15,"body":"So, that's amazing."},{"speaker":"NEIL","startTime":19.41,"endTime":22.61,"body":"Shay, I'm really interested"},{"speaker":"NEIL","startTime":19.41,"endTime":22.61,"body":"in the topic today"},{"speaker":"NEIL","startTime":23.6,"endTime":25.26,"body":"which is around"},{"speaker":"NEIL","startTime":23.6,"endTime":25.26,"body":"inclusive fashion"},{"speaker":"NEIL","startTime":25.77,"endTime":29.88,"body":"but also around ecosystems"},{"speaker":"NEIL","startTime":25.77,"endTime":29.88,"body":"and those that listen to Axschat"},{"speaker":"NEIL","startTime":29.88,"endTime":33.41,"body":"a lot will know that I'm really"},{"speaker":"NEIL","startTime":29.88,"endTime":33.41,"body":"interested in ecosystems"},{"speaker":"NEIL","startTime":33.41,"endTime":36.32,"body":"and systems of systems"},{"speaker":"NEIL","startTime":33.41,"endTime":36.32,"body":"that can drive change."},{"speaker":"NEIL","startTime":36.32,"endTime":38.41,"body":"So, welcome to Axschat."},{"speaker":"NEIL","startTime":38.41,"endTime":41.7,"body":"Please tell us a little bit"},{"speaker":"NEIL","startTime":38.41,"endTime":41.7,"body":"about yourself,"},{"speaker":"NEIL","startTime":41.7,"endTime":43.63,"body":"about your organisation"},{"speaker":"NEIL","startTime":44.19,"endTime":46.39,"body":"and how you came to be"},{"speaker":"NEIL","startTime":44.19,"endTime":46.39,"body":"working in the space."},{"speaker":"SHAY","startTime":48.33,"endTime":50.89,"body":"So, good afternoon"},{"speaker":"SHAY","startTime":48.33,"endTime":50.89,"body":"and thank you for inviting me."},{"speaker":"SHAY","startTime":51.4,"endTime":55.75,"body":"I'm excited to be here and happy"},{"speaker":"SHAY","startTime":51.4,"endTime":55.75,"body":"to share my personal story"},{"speaker":"SHAY","startTime":55.75,"endTime":59.17,"body":"and also what my organisation"},{"speaker":"SHAY","startTime":55.75,"endTime":59.17,"body":"is doing for inclusivity"},{"speaker":"SHAY","startTime":59.17,"endTime":62.24,"body":"and improving the lives"},{"speaker":"SHAY","startTime":59.17,"endTime":62.24,"body":"of people with disabilities."},{"speaker":"SHAY","startTime":62.75,"endTime":67.17,"body":"So, my story in the fashion"},{"speaker":"SHAY","startTime":62.75,"endTime":67.17,"body":"world and inclusivity world"},{"speaker":"SHAY","startTime":67.17,"endTime":71.76,"body":"starts in 2017."},{"speaker":"SHAY","startTime":67.17,"endTime":71.76,"body":"In my background,"},{"speaker":"SHAY","startTime":71.76,"endTime":75.16,"body":"I'm an expert in"},{"speaker":"SHAY","startTime":71.76,"endTime":75.16,"body":"the unmanned vehicles industry,"},{"speaker":"SHAY","startTime":76.74,"endTime":80.86,"body":"related to fashion but I had"},{"speaker":"SHAY","startTime":76.74,"endTime":80.86,"body":"to lot to do with design"},{"speaker":"SHAY","startTime":80.86,"endTime":83.16,"body":"and actually creating things"},{"speaker":"SHAY","startTime":83.16,"endTime":88.05,"body":"that would be accessible"},{"speaker":"SHAY","startTime":83.16,"endTime":88.05,"body":"for us all in the future"},{"speaker":"SHAY","startTime":88.05,"endTime":90.24,"body":"and probably help us"},{"speaker":"SHAY","startTime":88.05,"endTime":90.24,"body":"on different occasions"},{"speaker":"SHAY","startTime":90.96,"endTime":92.46,"body":"and in 2017,"},{"speaker":"SHAY","startTime":92.46,"endTime":96.41,"body":"I had a hand surgery"},{"speaker":"SHAY","startTime":92.46,"endTime":96.41,"body":"which after I went out"},{"speaker":"SHAY","startTime":96.41,"endTime":99.45,"body":"and woke up"},{"speaker":"SHAY","startTime":96.41,"endTime":99.45,"body":"from the anaesthesia,"},{"speaker":"SHAY","startTime":99.45,"endTime":101.2,"body":"I couldn't move"},{"speaker":"SHAY","startTime":99.45,"endTime":101.2,"body":"my right arm at all"},{"speaker":"SHAY","startTime":103.01,"endTime":108.81,"body":"and actually that was"},{"speaker":"SHAY","startTime":103.01,"endTime":108.81,"body":"a meaningful moment"},{"speaker":"SHAY","startTime":109.82,"endTime":113.61,"body":"or a change in my life being so"},{"speaker":"SHAY","startTime":109.82,"endTime":113.61,"body":"independent from a young age,"},{"speaker":"SHAY","startTime":113.61,"endTime":116.94,"body":"around the world working"},{"speaker":"SHAY","startTime":113.61,"endTime":116.94,"body":"with global organisations"},{"speaker":"SHAY","startTime":116.94,"endTime":120.2,"body":"and government"},{"speaker":"SHAY","startTime":116.94,"endTime":120.2,"body":"around how unmanned vehicles"},{"speaker":"SHAY","startTime":120.2,"endTime":123.27,"body":"can help them"},{"speaker":"SHAY","startTime":120.2,"endTime":123.27,"body":"solve all kinds of problems"},{"speaker":"SHAY","startTime":123.81,"endTime":127.18,"body":"and suddenly, I'm not"},{"speaker":"SHAY","startTime":123.81,"endTime":127.18,"body":"anymore independent"},{"speaker":"SHAY","startTime":127.18,"endTime":130.17,"body":"in many things that were"},{"speaker":"SHAY","startTime":127.18,"endTime":130.17,"body":"so clear and obvious for me."},{"speaker":"SHAY","startTime":133.6,"endTime":139.24,"body":"And I think"},{"speaker":"SHAY","startTime":133.6,"endTime":139.24,"body":"in the main situation,"},{"speaker":"SHAY","startTime":139.24,"endTime":145.43,"body":"where I felt that"},{"speaker":"SHAY","startTime":139.24,"endTime":145.43,"body":"my independence was disrupted,"},{"speaker":"SHAY","startTime":145.43,"endTime":146.91,"body":"it was about fashion."},{"speaker":"SHAY","startTime":146.91,"endTime":150.53,"body":"So, the places"},{"speaker":"SHAY","startTime":146.91,"endTime":150.53,"body":"where I would visit"},{"speaker":"SHAY","startTime":150.53,"endTime":152.71,"body":"there was a very"},{"speaker":"SHAY","startTime":150.53,"endTime":152.71,"body":"clear dress code,"},{"speaker":"SHAY","startTime":152.71,"endTime":155.55,"body":"and I didn't really feel"},{"speaker":"SHAY","startTime":152.71,"endTime":155.55,"body":"comfortable in the clothes"},{"speaker":"SHAY","startTime":155.55,"endTime":157.61,"body":"that I was asked to wear."},{"speaker":"SHAY","startTime":159.13,"endTime":162.27,"body":"And I was all the time"},{"speaker":"SHAY","startTime":159.13,"endTime":162.27,"body":"feeling like"},{"speaker":"SHAY","startTime":162.27,"endTime":164.11,"body":"I'm waiting"},{"speaker":"SHAY","startTime":162.27,"endTime":164.11,"body":"for this meeting to be over."},{"speaker":"SHAY","startTime":164.11,"endTime":165.61,"body":"So, I would take off"},{"speaker":"SHAY","startTime":164.11,"endTime":165.61,"body":"these clothes"},{"speaker":"SHAY","startTime":165.61,"endTime":171.1,"body":"and wear what is comfortable"},{"speaker":"SHAY","startTime":165.61,"endTime":171.1,"body":"for me and also,"},{"speaker":"SHAY","startTime":171.1,"endTime":177.23,"body":"I felt that it was very"},{"speaker":"SHAY","startTime":171.1,"endTime":177.23,"body":"interesting and influencing me"},{"speaker":"SHAY","startTime":177.23,"endTime":179.64,"body":"that I felt that my opinion"},{"speaker":"SHAY","startTime":180.49,"endTime":183.71,"body":"and the ideas"},{"speaker":"SHAY","startTime":180.49,"endTime":183.71,"body":"that I provided in the room"},{"speaker":"SHAY","startTime":184.48,"endTime":186.93,"body":"were not considered"},{"speaker":"SHAY","startTime":184.48,"endTime":186.93,"body":"in the same way anymore."},{"speaker":"SHAY","startTime":187.66,"endTime":192.72,"body":"And I thought that it's"},{"speaker":"SHAY","startTime":187.66,"endTime":192.72,"body":"something related to my clothes,"},{"speaker":"SHAY","startTime":192.72,"endTime":194.21,"body":"but I was not sure."},{"speaker":"SHAY","startTime":194.21,"endTime":196.21,"body":"So, I started reading"},{"speaker":"SHAY","startTime":194.21,"endTime":196.21,"body":"a little bit of books"},{"speaker":"SHAY","startTime":196.21,"endTime":198.72,"body":"about the relation"},{"speaker":"SHAY","startTime":196.21,"endTime":198.72,"body":"of psychology and fashion"},{"speaker":"SHAY","startTime":199.62,"endTime":206.05,"body":"and that's something that"},{"speaker":"SHAY","startTime":199.62,"endTime":206.05,"body":"really cleared up my thoughts"},{"speaker":"SHAY","startTime":206.05,"endTime":210.75,"body":"and made me realise"},{"speaker":"SHAY","startTime":206.05,"endTime":210.75,"body":"how much influence"},{"speaker":"SHAY","startTime":210.75,"endTime":217.3,"body":"and effect fashion and clothes"},{"speaker":"SHAY","startTime":210.75,"endTime":217.3,"body":"specifically have on us"},{"speaker":"SHAY","startTime":217.3,"endTime":219.39,"body":"and our self-esteem"},{"speaker":"SHAY","startTime":217.3,"endTime":219.39,"body":"or independence"},{"speaker":"SHAY","startTime":220.48,"endTime":226.93,"body":"but also on how we are accepted"},{"speaker":"SHAY","startTime":220.48,"endTime":226.93,"body":"or not in social circumstances."},{"speaker":"SHAY","startTime":229.24,"endTime":232.23,"body":"I was in that time"},{"speaker":"SHAY","startTime":229.24,"endTime":232.23,"body":"in a rehabilitation centre"},{"speaker":"SHAY","startTime":232.74,"endTime":237.18,"body":"and I met people"},{"speaker":"SHAY","startTime":232.74,"endTime":237.18,"body":"with all types of disabilities,"},{"speaker":"SHAY","startTime":237.18,"endTime":244.4,"body":"temporal or not"},{"speaker":"SHAY","startTime":237.18,"endTime":244.4,"body":"and it was very easy for me"},{"speaker":"SHAY","startTime":244.4,"endTime":247.49,"body":"to question the people around me"},{"speaker":"SHAY","startTime":247.49,"endTime":249.39,"body":"how they are dealing"},{"speaker":"SHAY","startTime":247.49,"endTime":249.39,"body":"with clothes"},{"speaker":"SHAY","startTime":249.39,"endTime":252.17,"body":"because each one"},{"speaker":"SHAY","startTime":249.39,"endTime":252.17,"body":"has his own needs,"},{"speaker":"SHAY","startTime":252.17,"endTime":254.53,"body":"his own challenges"},{"speaker":"SHAY","startTime":252.17,"endTime":254.53,"body":"in front of the wardrobe"},{"speaker":"SHAY","startTime":255.37,"endTime":258.83,"body":"or in the shopping experience"},{"speaker":"SHAY","startTime":259.53,"endTime":264.71,"body":"and I decided"},{"speaker":"SHAY","startTime":259.53,"endTime":264.71,"body":"to create questionnaires"},{"speaker":"SHAY","startTime":264.71,"endTime":266.31,"body":"in a few languages"},{"speaker":"SHAY","startTime":266.83,"endTime":269.24,"body":"and start sending them"},{"speaker":"SHAY","startTime":266.83,"endTime":269.24,"body":"to people around the world"},{"speaker":"SHAY","startTime":269.24,"endTime":271.589,"body":"to make sure that the problem"},{"speaker":"SHAY","startTime":269.24,"endTime":271.589,"body":"is not only mine."},{"speaker":"SHAY","startTime":272.19,"endTime":275.68,"body":"More than a thousand people"},{"speaker":"SHAY","startTime":272.19,"endTime":275.68,"body":"answered the questionnaire"},{"speaker":"SHAY","startTime":275.68,"endTime":279.3,"body":"after six weeks"},{"speaker":"SHAY","startTime":275.68,"endTime":279.3,"body":"and that was clear for me"},{"speaker":"SHAY","startTime":279.3,"endTime":286.98,"body":"that it's something"},{"speaker":"SHAY","startTime":279.3,"endTime":286.98,"body":"that people really need."},{"speaker":"SHAY","startTime":286.98,"endTime":289.8,"body":"Like, I poked the bear"},{"speaker":"SHAY","startTime":286.98,"endTime":289.8,"body":"and now people expect me"},{"speaker":"SHAY","startTime":291.39,"endTime":292.99,"body":"to do something about it."},{"speaker":"ANTONIO","startTime":293.78,"endTime":295.06,"body":"Shay, you're saying"},{"speaker":"ANTONIO","startTime":295.06,"endTime":296.68,"body":"that you were talking"},{"speaker":"ANTONIO","startTime":295.06,"endTime":296.68,"body":"with people"},{"speaker":"ANTONIO","startTime":296.68,"endTime":298.729,"body":"that were in"},{"speaker":"ANTONIO","startTime":296.68,"endTime":298.729,"body":"the rehabilitation with you."},{"speaker":"ANTONIO","startTime":301.14,"endTime":302.64,"body":"When you started"},{"speaker":"ANTONIO","startTime":301.14,"endTime":302.64,"body":"talking with them,"},{"speaker":"ANTONIO","startTime":302.64,"endTime":306.36,"body":"were they open to talk about"},{"speaker":"ANTONIO","startTime":302.64,"endTime":306.36,"body":"this or this is one of those,"},{"speaker":"ANTONIO","startTime":307.02,"endTime":310.14,"body":"one of those situations"},{"speaker":"ANTONIO","startTime":307.02,"endTime":310.14,"body":"where each of us,"},{"speaker":"ANTONIO","startTime":310.14,"endTime":313.13,"body":"each of them was dealing"},{"speaker":"ANTONIO","startTime":310.14,"endTime":313.13,"body":"with this individually"},{"speaker":"ANTONIO","startTime":313.13,"endTime":316.97,"body":"and they were not talking"},{"speaker":"ANTONIO","startTime":313.13,"endTime":316.97,"body":"much about with everyone else?"},{"speaker":"ANTONIO","startTime":316.97,"endTime":320.07,"body":"What was your impressions"},{"speaker":"ANTONIO","startTime":316.97,"endTime":320.07,"body":"from those conversations?"},{"speaker":"SHAY","startTime":320.84,"endTime":322.79,"body":"So, that's very interesting"},{"speaker":"SHAY","startTime":322.79,"endTime":324.12,"body":"there is like a taboo"},{"speaker":"SHAY","startTime":324.12,"endTime":328.49,"body":"about fashion or clothing"},{"speaker":"SHAY","startTime":324.12,"endTime":328.49,"body":"for people with disabilities."},{"speaker":"SHAY","startTime":328.49,"endTime":332.26,"body":"Like, I haven't seen"},{"speaker":"SHAY","startTime":328.49,"endTime":332.26,"body":"such a situation of one person"},{"speaker":"SHAY","startTime":332.26,"endTime":335.91,"body":"that deals with a challenge"},{"speaker":"SHAY","startTime":332.26,"endTime":335.91,"body":"dressing up"},{"speaker":"SHAY","startTime":335.91,"endTime":338.56,"body":"because of dexterity"},{"speaker":"SHAY","startTime":335.91,"endTime":338.56,"body":"asking another person"},{"speaker":"SHAY","startTime":338.56,"endTime":344.14,"body":"that is dealing with the problem"},{"speaker":"SHAY","startTime":338.56,"endTime":344.14,"body":"what or where does they buy"},{"speaker":"SHAY","startTime":345.13,"endTime":348.15,"body":"and that was very challenging"},{"speaker":"SHAY","startTime":345.13,"endTime":348.15,"body":"for me"},{"speaker":"SHAY","startTime":348.15,"endTime":352.82,"body":"because I felt like I am going"},{"speaker":"SHAY","startTime":348.15,"endTime":352.82,"body":"into a personal space of someone"},{"speaker":"SHAY","startTime":352.82,"endTime":355.37,"body":"but then, if I'm asking"},{"speaker":"SHAY","startTime":352.82,"endTime":355.37,"body":"the right questions"},{"speaker":"SHAY","startTime":355.37,"endTime":358.3,"body":"and in the right way"},{"speaker":"SHAY","startTime":355.37,"endTime":358.3,"body":"being respectful"},{"speaker":"SHAY","startTime":358.3,"endTime":360.04,"body":"to their personal spaces."},{"speaker":"SHAY","startTime":360.68,"endTime":363.78,"body":"So, then it's like"},{"speaker":"SHAY","startTime":360.68,"endTime":363.78,"body":"a river of answers"},{"speaker":"SHAY","startTime":363.78,"endTime":367.61,"body":"because I am the first"},{"speaker":"SHAY","startTime":363.78,"endTime":367.61,"body":"or one of the only people"},{"speaker":"SHAY","startTime":367.61,"endTime":371.03,"body":"questioning about this topic."},{"speaker":"SHAY","startTime":371.03,"endTime":374.88,"body":"So, by the time I learned"},{"speaker":"SHAY","startTime":374.88,"endTime":377.78,"body":"and I started converting"},{"speaker":"SHAY","startTime":374.88,"endTime":377.78,"body":"these questionnaires"},{"speaker":"SHAY","startTime":377.78,"endTime":379.36,"body":"to be more fitting for people"},{"speaker":"SHAY","startTime":379.36,"endTime":381.9,"body":"because as you might know"},{"speaker":"SHAY","startTime":379.36,"endTime":381.9,"body":"or not,"},{"speaker":"SHAY","startTime":381.9,"endTime":384.57,"body":"the rehabilitation"},{"speaker":"SHAY","startTime":381.9,"endTime":384.57,"body":"process physically"},{"speaker":"SHAY","startTime":384.57,"endTime":386.9,"body":"is maybe ending"},{"speaker":"SHAY","startTime":384.57,"endTime":386.9,"body":"at a certain point"},{"speaker":"SHAY","startTime":386.9,"endTime":390.42,"body":"but the mental rehabilitation"},{"speaker":"SHAY","startTime":386.9,"endTime":390.42,"body":"sometimes takes longer,"},{"speaker":"SHAY","startTime":390.42,"endTime":395.24,"body":"even many years longer than"},{"speaker":"SHAY","startTime":390.42,"endTime":395.24,"body":"the physical rehabilitation"},{"speaker":"SHAY","startTime":395.24,"endTime":397.289,"body":"and that is something"},{"speaker":"SHAY","startTime":395.24,"endTime":397.289,"body":"that I had to learn"},{"speaker":"SHAY","startTime":397.91,"endTime":400.68,"body":"by having conversations"},{"speaker":"SHAY","startTime":397.91,"endTime":400.68,"body":"with people from all kinds."},{"speaker":"NEIL","startTime":405.02,"endTime":410.27,"body":"So, one of the things"},{"speaker":"NEIL","startTime":405.02,"endTime":410.27,"body":"you mentioned"},{"speaker":"NEIL","startTime":410.27,"endTime":412.13,"body":"and I think"},{"speaker":"NEIL","startTime":410.27,"endTime":412.13,"body":"it's kind of interesting,"},{"speaker":"NEIL","startTime":413.22,"endTime":417.14,"body":"was that you were"},{"speaker":"NEIL","startTime":413.22,"endTime":417.14,"body":"uncomfortable in clothes"},{"speaker":"NEIL","startTime":417.86,"endTime":420.72,"body":"and was that just"},{"speaker":"NEIL","startTime":417.86,"endTime":420.72,"body":"a physical discomfort"},{"speaker":"NEIL","startTime":420.72,"endTime":423.51,"body":"or also a sort"},{"speaker":"NEIL","startTime":420.72,"endTime":423.51,"body":"of psychological discomfort"},{"speaker":"NEIL","startTime":424.49,"endTime":427.39,"body":"because people"},{"speaker":"NEIL","startTime":424.49,"endTime":427.39,"body":"wear you know,"},{"speaker":"NEIL","startTime":427.39,"endTime":430.29,"body":"you use clothes"},{"speaker":"NEIL","startTime":427.39,"endTime":430.29,"body":"in many different ways,"},{"speaker":"NEIL","startTime":430.29,"endTime":432.38,"body":"they use clothes for comfort,"},{"speaker":"NEIL","startTime":432.38,"endTime":435.17,"body":"they outside clothes"},{"speaker":"NEIL","startTime":432.38,"endTime":435.17,"body":"for disguise."},{"speaker":"NEIL","startTime":435.17,"endTime":438.96,"body":"You put on a suit, it's like,"},{"speaker":"NEIL","startTime":438.96,"endTime":441.38,"body":"it changes"},{"speaker":"NEIL","startTime":438.96,"endTime":441.38,"body":"how you present yourself"},{"speaker":"NEIL","startTime":441.38,"endTime":443.029,"body":"and all of these kinds"},{"speaker":"NEIL","startTime":441.38,"endTime":443.029,"body":"of things."},{"speaker":"NEIL","startTime":443.98,"endTime":448.54,"body":"There are multiple aspects"},{"speaker":"NEIL","startTime":443.98,"endTime":448.54,"body":"to clothing and codes"},{"speaker":"NEIL","startTime":448.54,"endTime":451.74,"body":"around clothing"},{"speaker":"NEIL","startTime":448.54,"endTime":451.74,"body":"with how people perceive you."},{"speaker":"NEIL","startTime":451.74,"endTime":454.29,"body":"I mean, it's a complex topic."},{"speaker":"NEIL","startTime":454.29,"endTime":458.9,"body":"It's certainly one"},{"speaker":"NEIL","startTime":454.29,"endTime":458.9,"body":"that a lot of people,"},{"speaker":"NEIL","startTime":458.9,"endTime":463.68,"body":"certainly a lot of men"},{"speaker":"NEIL","startTime":458.9,"endTime":463.68,"body":"don't talk about, you know."},{"speaker":"NEIL","startTime":463.68,"endTime":467.88,"body":"I like clothes but,"},{"speaker":"NEIL","startTime":463.68,"endTime":467.88,"body":"it's rare for men to comment"},{"speaker":"NEIL","startTime":467.88,"endTime":470.54,"body":"to other men about clothes"},{"speaker":"NEIL","startTime":467.88,"endTime":470.54,"body":"for a start"},{"speaker":"NEIL","startTime":470.54,"endTime":476.2,"body":"and then it must be even more"},{"speaker":"NEIL","startTime":470.54,"endTime":476.2,"body":"uncommon to go that next step"},{"speaker":"NEIL","startTime":476.2,"endTime":480.97,"body":"and talk about"},{"speaker":"NEIL","startTime":476.2,"endTime":480.97,"body":"the ultra-personal"},{"speaker":"NEIL","startTime":481.52,"endTime":484.99,"body":"of needing changes"},{"speaker":"NEIL","startTime":481.52,"endTime":484.99,"body":"to those clothes"},{"speaker":"NEIL","startTime":485.5,"endTime":489.26,"body":"because of a disability"},{"speaker":"NEIL","startTime":485.5,"endTime":489.26,"body":"or a mobility impairment"},{"speaker":"NEIL","startTime":489.26,"endTime":490.86,"body":"that makes it more difficult."},{"speaker":"SHAY","startTime":492.77,"endTime":496.91,"body":"So, I would break it into two,"},{"speaker":"SHAY","startTime":496.91,"endTime":498.17,"body":"the answer actually."},{"speaker":"SHAY","startTime":498.17,"endTime":501.89,"body":"But I really agree with you"},{"speaker":"SHAY","startTime":498.17,"endTime":501.89,"body":"about the second part"},{"speaker":"SHAY","startTime":501.89,"endTime":507.38,"body":"that we men don't talk"},{"speaker":"SHAY","startTime":501.89,"endTime":507.38,"body":"too much about clothing."},{"speaker":"SHAY","startTime":507.38,"endTime":510.01,"body":"I will also add another element"},{"speaker":"SHAY","startTime":507.38,"endTime":510.01,"body":"that is the culture"},{"speaker":"SHAY","startTime":510.01,"endTime":513.92,"body":"that we come from or the country"},{"speaker":"SHAY","startTime":510.01,"endTime":513.92,"body":"that we live in that clothes"},{"speaker":"SHAY","startTime":513.92,"endTime":518.03,"body":"have a different"},{"speaker":"SHAY","startTime":513.92,"endTime":518.03,"body":"meaning in different places."},{"speaker":"SHAY","startTime":519.12,"endTime":523.93,"body":"In some countries"},{"speaker":"SHAY","startTime":519.12,"endTime":523.93,"body":"you should have a suit"},{"speaker":"SHAY","startTime":524.77,"endTime":528.56,"body":"and in others"},{"speaker":"SHAY","startTime":524.77,"endTime":528.56,"body":"that's not common at all."},{"speaker":"SHAY","startTime":528.56,"endTime":534.4,"body":"So, it also influences the level"},{"speaker":"SHAY","startTime":534.4,"endTime":537.88,"body":"and the importance"},{"speaker":"SHAY","startTime":534.4,"endTime":537.88,"body":"of clothing in our life."},{"speaker":"SHAY","startTime":541.48,"endTime":545.86,"body":"I would say that"},{"speaker":"SHAY","startTime":541.48,"endTime":545.86,"body":"the psychological challenge,"},{"speaker":"SHAY","startTime":546.73,"endTime":550.25,"body":"as I mentioned before,"},{"speaker":"SHAY","startTime":546.73,"endTime":550.25,"body":"in my case,"},{"speaker":"SHAY","startTime":551.65,"endTime":555.2,"body":"dealing with the feeling"},{"speaker":"SHAY","startTime":551.65,"endTime":555.2,"body":"that I am not valued"},{"speaker":"SHAY","startTime":555.2,"endTime":558.87,"body":"the same way"},{"speaker":"SHAY","startTime":555.2,"endTime":558.87,"body":"as I've been before,"},{"speaker":"SHAY","startTime":558.87,"endTime":560.62,"body":"wearing different types"},{"speaker":"SHAY","startTime":558.87,"endTime":560.62,"body":"of clothes"},{"speaker":"SHAY","startTime":561.25,"endTime":563.66,"body":"made me think about all of"},{"speaker":"SHAY","startTime":561.25,"endTime":563.66,"body":"different kinds of people"},{"speaker":"SHAY","startTime":563.66,"endTime":565.72,"body":"that I've met in"},{"speaker":"SHAY","startTime":563.66,"endTime":565.72,"body":"the rehabilitation centre"},{"speaker":"SHAY","startTime":565.72,"endTime":571.34,"body":"and out of it that some of them"},{"speaker":"SHAY","startTime":565.72,"endTime":571.34,"body":"are looking for clothes"},{"speaker":"SHAY","startTime":571.34,"endTime":573.91,"body":"that are comfortable"},{"speaker":"SHAY","startTime":571.34,"endTime":573.91,"body":"because it means a lot."},{"speaker":"SHAY","startTime":573.91,"endTime":577.99,"body":"Let's take for example people"},{"speaker":"SHAY","startTime":573.91,"endTime":577.99,"body":"in wheelchairs with bed sores,"},{"speaker":"SHAY","startTime":577.99,"endTime":580.04,"body":"that is something"},{"speaker":"SHAY","startTime":577.99,"endTime":580.04,"body":"that can be very challenging"},{"speaker":"SHAY","startTime":580.04,"endTime":585.22,"body":"and might influence"},{"speaker":"SHAY","startTime":580.04,"endTime":585.22,"body":"our lives for months"},{"speaker":"SHAY","startTime":585.83,"endTime":588.14,"body":"if we don't care"},{"speaker":"SHAY","startTime":585.83,"endTime":588.14,"body":"about ourselves"},{"speaker":"SHAY","startTime":588.14,"endTime":592.43,"body":"and wear clothes"},{"speaker":"SHAY","startTime":588.14,"endTime":592.43,"body":"that are fitting the needs."},{"speaker":"SHAY","startTime":594.11,"endTime":595.58,"body":"That's the physical side."},{"speaker":"ANTONIO","startTime":595.58,"endTime":599.0,"body":"So, how do you see"},{"speaker":"ANTONIO","startTime":595.58,"endTime":599.0,"body":"the role of clothing"},{"speaker":"ANTONIO","startTime":599.0,"endTime":603.04,"body":"in helping and speeding up"},{"speaker":"ANTONIO","startTime":599.0,"endTime":603.04,"body":"the process of rehabilitation?"},{"speaker":"SHAY","startTime":605.73,"endTime":610.54,"body":"I think as the word"},{"speaker":"SHAY","startTime":605.73,"endTime":610.54,"body":"is progressing,"},{"speaker":"SHAY","startTime":610.54,"endTime":615.92,"body":"I can see a lot of, they call"},{"speaker":"SHAY","startTime":610.54,"endTime":615.92,"body":"that category wearables."},{"speaker":"SHAY","startTime":615.92,"endTime":618.74,"body":"We can see a lot of elements"},{"speaker":"SHAY","startTime":615.92,"endTime":618.74,"body":"if it's watches"},{"speaker":"SHAY","startTime":618.74,"endTime":621.75,"body":"or different types"},{"speaker":"SHAY","startTime":618.74,"endTime":621.75,"body":"of technologies in the textile."},{"speaker":"SHAY","startTime":622.33,"endTime":626.28,"body":"That's on one side."},{"speaker":"SHAY","startTime":622.33,"endTime":626.28,"body":"It's different type of companies"},{"speaker":"SHAY","startTime":626.28,"endTime":629.97,"body":"but then we have fashion brands"},{"speaker":"SHAY","startTime":626.28,"endTime":629.97,"body":"that also have influence"},{"speaker":"SHAY","startTime":629.97,"endTime":634.07,"body":"on what is the range of projects"},{"speaker":"SHAY","startTime":629.97,"endTime":634.07,"body":"that they offer"},{"speaker":"SHAY","startTime":634.07,"endTime":635.79,"body":"and who is the range"},{"speaker":"SHAY","startTime":634.07,"endTime":635.79,"body":"of individuals"},{"speaker":"SHAY","startTime":635.79,"endTime":637.86,"body":"that are able"},{"speaker":"SHAY","startTime":635.79,"endTime":637.86,"body":"to buy from them."},{"speaker":"SHAY","startTime":638.84,"endTime":641.55,"body":"In the shopping experience,"},{"speaker":"SHAY","startTime":638.84,"endTime":641.55,"body":"offline and online"},{"speaker":"SHAY","startTime":641.55,"endTime":648.25,"body":"and I found out that a lot"},{"speaker":"SHAY","startTime":641.55,"endTime":648.25,"body":"of people don't even realise"},{"speaker":"SHAY","startTime":648.25,"endTime":654.84,"body":"how much their clothes"},{"speaker":"SHAY","startTime":648.25,"endTime":654.84,"body":"make them feel or represent them"},{"speaker":"SHAY","startTime":654.84,"endTime":661.39,"body":"when they go out"},{"speaker":"SHAY","startTime":654.84,"endTime":661.39,"body":"and it's mostly people"},{"speaker":"SHAY","startTime":661.39,"endTime":664.31,"body":"that have experience"},{"speaker":"SHAY","startTime":661.39,"endTime":664.31,"body":"in fashion or studies,"},{"speaker":"SHAY","startTime":664.31,"endTime":667.7,"body":"topics related to design"},{"speaker":"SHAY","startTime":664.31,"endTime":667.7,"body":"or history"},{"speaker":"SHAY","startTime":667.7,"endTime":672.06,"body":"that would have that would be"},{"speaker":"SHAY","startTime":667.7,"endTime":672.06,"body":"more mindful about the clothes"},{"speaker":"SHAY","startTime":672.06,"endTime":674.97,"body":"that they wear or what people"},{"speaker":"SHAY","startTime":672.06,"endTime":674.97,"body":"around them are wearing."},{"speaker":"SHAY","startTime":675.75,"endTime":682.05,"body":"And that's a topic"},{"speaker":"SHAY","startTime":675.75,"endTime":682.05,"body":"that we can talk about for days"},{"speaker":"SHAY","startTime":682.05,"endTime":685.68,"body":"on what clothes mean"},{"speaker":"SHAY","startTime":682.05,"endTime":685.68,"body":"in different countries"},{"speaker":"SHAY","startTime":685.68,"endTime":689.98,"body":"and different cultures"},{"speaker":"SHAY","startTime":685.68,"endTime":689.98,"body":"but at the end,"},{"speaker":"SHAY","startTime":690.89,"endTime":693.81,"body":"the general experience"},{"speaker":"SHAY","startTime":690.89,"endTime":693.81,"body":"of people with disabilities"},{"speaker":"SHAY","startTime":693.81,"endTime":698.3,"body":"with clothes starts"},{"speaker":"SHAY","startTime":693.81,"endTime":698.3,"body":"from the will to wear something."},{"speaker":"SHAY","startTime":698.3,"endTime":699.63,"body":"As I see it,"},{"speaker":"SHAY","startTime":699.63,"endTime":703.02,"body":"that's the third most important"},{"speaker":"SHAY","startTime":699.63,"endTime":703.02,"body":"things in our lives."},{"speaker":"SHAY","startTime":703.02,"endTime":706.86,"body":"If we have a roof,"},{"speaker":"SHAY","startTime":703.02,"endTime":706.86,"body":"food in the fridge"},{"speaker":"SHAY","startTime":706.86,"endTime":711.68,"body":"or in whatever source"},{"speaker":"SHAY","startTime":706.86,"endTime":711.68,"body":"that it would be,"},{"speaker":"SHAY","startTime":711.68,"endTime":714.61,"body":"the next thing would be clothes"},{"speaker":"SHAY","startTime":711.68,"endTime":714.61,"body":"because we want to go out"},{"speaker":"SHAY","startTime":714.61,"endTime":718.28,"body":"and it influences"},{"speaker":"SHAY","startTime":714.61,"endTime":718.28,"body":"our personal relations,"},{"speaker":"SHAY","startTime":718.28,"endTime":720.91,"body":"our social collaboration"},{"speaker":"SHAY","startTime":721.5,"endTime":726.5,"body":"and if we won't have clothes"},{"speaker":"SHAY","startTime":721.5,"endTime":726.5,"body":"or fashion"},{"speaker":"SHAY","startTime":726.5,"endTime":731.92,"body":"that fits then"},{"speaker":"SHAY","startTime":726.5,"endTime":731.92,"body":"that would make us maybe ignored"},{"speaker":"SHAY","startTime":731.92,"endTime":733.72,"body":"or judged in a different way"},{"speaker":"SHAY","startTime":734.32,"endTime":739.44,"body":"than we've been if we'd wear"},{"speaker":"SHAY","startTime":734.32,"endTime":739.44,"body":"clothes that fit the situation."},{"speaker":"SHAY","startTime":740.1,"endTime":745.67,"body":"But also,"},{"speaker":"SHAY","startTime":740.1,"endTime":745.67,"body":"it creates a lot of value,"},{"speaker":"SHAY","startTime":745.67,"endTime":748.1,"body":"or I don't know"},{"speaker":"SHAY","startTime":745.67,"endTime":748.1,"body":"if differentiation"},{"speaker":"SHAY","startTime":748.1,"endTime":750.54,"body":"is the right word but uniqueness"},{"speaker":"SHAY","startTime":752.32,"endTime":755.16,"body":"when we can choose"},{"speaker":"SHAY","startTime":752.32,"endTime":755.16,"body":"to wear specific clothes"},{"speaker":"SHAY","startTime":755.16,"endTime":758.6,"body":"that we'll feel"},{"speaker":"SHAY","startTime":755.16,"endTime":758.6,"body":"and be very unique"},{"speaker":"SHAY","startTime":759.45,"endTime":761.38,"body":"in comparison"},{"speaker":"SHAY","startTime":759.45,"endTime":761.38,"body":"to people around us"},{"speaker":"SHAY","startTime":761.38,"endTime":764.77,"body":"and that could be something"},{"speaker":"SHAY","startTime":761.38,"endTime":764.77,"body":"that creates the conversation"},{"speaker":"SHAY","startTime":764.77,"endTime":767.79,"body":"or leads people"},{"speaker":"SHAY","startTime":764.77,"endTime":767.79,"body":"to engage with us."},{"speaker":"NEIL","startTime":769.0,"endTime":771.47,"body":"Yeah, I agree."},{"speaker":"NEIL","startTime":771.47,"endTime":777.35,"body":"So, that you know,"},{"speaker":"NEIL","startTime":771.47,"endTime":777.35,"body":"so how does Palta,"},{"speaker":"NEIL","startTime":777.35,"endTime":781.63,"body":"the organisation that you"},{"speaker":"NEIL","startTime":777.35,"endTime":781.63,"body":"started deliver on that promise"},{"speaker":"NEIL","startTime":781.63,"endTime":783.54,"body":"because you're not"},{"speaker":"NEIL","startTime":781.63,"endTime":783.54,"body":"a clothing brand?"},{"speaker":"NEIL","startTime":786.23,"endTime":788.34,"body":"You know you've come"},{"speaker":"NEIL","startTime":786.23,"endTime":788.34,"body":"as you've said"},{"speaker":"NEIL","startTime":788.99,"endTime":790.97,"body":"from an innovation community."},{"speaker":"NEIL","startTime":790.97,"endTime":795.25,"body":"So, how are you helping"},{"speaker":"NEIL","startTime":790.97,"endTime":795.25,"body":"change clothing"},{"speaker":"NEIL","startTime":795.25,"endTime":796.85,"body":"so that it is more inclusive?"},{"speaker":"SHAY","startTime":798.47,"endTime":801.34,"body":"So, that was a very"},{"speaker":"SHAY","startTime":798.47,"endTime":801.34,"body":"interesting process"},{"speaker":"SHAY","startTime":801.34,"endTime":803.27,"body":"because at the beginning"},{"speaker":"SHAY","startTime":801.34,"endTime":803.27,"body":"when I went to speak"},{"speaker":"SHAY","startTime":803.27,"endTime":808.1,"body":"with fashion brands and offered"},{"speaker":"SHAY","startTime":803.27,"endTime":808.1,"body":"them ideas for clothes,"},{"speaker":"SHAY","startTime":808.1,"endTime":810.74,"body":"so there would be"},{"speaker":"SHAY","startTime":808.1,"endTime":810.74,"body":"all kinds of excuses"},{"speaker":"SHAY","startTime":810.74,"endTime":812.42,"body":"that it's not"},{"speaker":"SHAY","startTime":810.74,"endTime":812.42,"body":"a big enough market"},{"speaker":"SHAY","startTime":812.42,"endTime":816.52,"body":"and that that's not their focus"},{"speaker":"SHAY","startTime":812.42,"endTime":816.52,"body":"in the next collection"},{"speaker":"SHAY","startTime":816.52,"endTime":817.85,"body":"and so on, so on."},{"speaker":"SHAY","startTime":817.85,"endTime":823.55,"body":"I was thinking maybe"},{"speaker":"SHAY","startTime":817.85,"endTime":823.55,"body":"I should build up a collection"},{"speaker":"SHAY","startTime":823.55,"endTime":824.76,"body":"for people with disabilities"},{"speaker":"SHAY","startTime":824.76,"endTime":827.05,"body":"but then,"},{"speaker":"SHAY","startTime":824.76,"endTime":827.05,"body":"looking at all the data,"},{"speaker":"SHAY","startTime":827.93,"endTime":831.72,"body":"I've realised that people buy"},{"speaker":"SHAY","startTime":827.93,"endTime":831.72,"body":"in all different stores."},{"speaker":"SHAY","startTime":831.72,"endTime":836.24,"body":"They want to feel part of the"},{"speaker":"SHAY","startTime":831.72,"endTime":836.24,"body":"communities of different brands"},{"speaker":"SHAY","startTime":836.83,"endTime":844.88,"body":"and that was something"},{"speaker":"SHAY","startTime":836.83,"endTime":844.88,"body":"that made us,"},{"speaker":"SHAY","startTime":844.88,"endTime":850.32,"body":"me and my co-founder"},{"speaker":"SHAY","startTime":844.88,"endTime":850.32,"body":"think about it in a way"},{"speaker":"SHAY","startTime":850.32,"endTime":853.25,"body":"that we have a lot of knowledge"},{"speaker":"SHAY","startTime":850.32,"endTime":853.25,"body":"and personal experiences,"},{"speaker":"SHAY","startTime":853.25,"endTime":855.03,"body":"as people with disabilities,"},{"speaker":"SHAY","startTime":855.03,"endTime":860.1,"body":"that we want to share it with"},{"speaker":"SHAY","startTime":855.03,"endTime":860.1,"body":"all kinds of brands, you know."},{"speaker":"SHAY","startTime":860.73,"endTime":864.69,"body":"My goal and expectation"},{"speaker":"SHAY","startTime":860.73,"endTime":864.69,"body":"is to be able to enter"},{"speaker":"SHAY","startTime":864.69,"endTime":868.84,"body":"to whatever shop with my family,"},{"speaker":"SHAY","startTime":864.69,"endTime":868.84,"body":"with my friends"},{"speaker":"SHAY","startTime":868.84,"endTime":871.45,"body":"and be able to buy clothes"},{"speaker":"SHAY","startTime":868.84,"endTime":871.45,"body":"as everyone else"},{"speaker":"SHAY","startTime":871.98,"endTime":877.81,"body":"and what Palta is doing"},{"speaker":"SHAY","startTime":871.98,"endTime":877.81,"body":"is basically to be that bridge"},{"speaker":"SHAY","startTime":877.81,"endTime":881.62,"body":"between people with disabilities"},{"speaker":"SHAY","startTime":877.81,"endTime":881.62,"body":"individual needs"},{"speaker":"SHAY","startTime":882.15,"endTime":889.34,"body":"and fashion brands goals"},{"speaker":"SHAY","startTime":882.15,"endTime":889.34,"body":"or will to be responsible"},{"speaker":"SHAY","startTime":889.34,"endTime":893.44,"body":"but also provide products"},{"speaker":"SHAY","startTime":889.34,"endTime":893.44,"body":"to a very big market"},{"speaker":"SHAY","startTime":893.44,"endTime":898.06,"body":"that we are not seeing"},{"speaker":"SHAY","startTime":893.44,"endTime":898.06,"body":"or talking about enough,"},{"speaker":"SHAY","startTime":898.06,"endTime":899.91,"body":"if we are not part"},{"speaker":"SHAY","startTime":898.06,"endTime":899.91,"body":"of this ecosystem."},{"speaker":"SHAY","startTime":902.28,"endTime":905.96,"body":"What we do is first"},{"speaker":"SHAY","startTime":902.28,"endTime":905.96,"body":"to certify garments."},{"speaker":"SHAY","startTime":905.96,"endTime":910.86,"body":"So Palta is working"},{"speaker":"SHAY","startTime":905.96,"endTime":910.86,"body":"in three levels."},{"speaker":"SHAY","startTime":910.86,"endTime":913.2,"body":"The first is to certify"},{"speaker":"SHAY","startTime":910.86,"endTime":913.2,"body":"the garments."},{"speaker":"SHAY","startTime":916.22,"endTime":922.4,"body":"We have the ability"},{"speaker":"SHAY","startTime":916.22,"endTime":922.4,"body":"to look over a lot of platforms"},{"speaker":"SHAY","startTime":922.4,"endTime":924.98,"body":"that sell clothes,"},{"speaker":"SHAY","startTime":922.4,"endTime":924.98,"body":"looking to collections,"},{"speaker":"SHAY","startTime":924.98,"endTime":931.84,"body":"catalogues and classify"},{"speaker":"SHAY","startTime":924.98,"endTime":931.84,"body":"that product of course,"},{"speaker":"SHAY","startTime":931.84,"endTime":936.15,"body":"involving people from all"},{"speaker":"SHAY","startTime":931.84,"endTime":936.15,"body":"the subcategories of people"},{"speaker":"SHAY","startTime":936.15,"endTime":938.4,"body":"with disabilities"},{"speaker":"SHAY","startTime":936.15,"endTime":938.4,"body":"being able to say okay"},{"speaker":"SHAY","startTime":938.4,"endTime":940.14,"body":"that's the score to"},{"speaker":"SHAY","startTime":938.4,"endTime":940.14,"body":"for a certain product"},{"speaker":"SHAY","startTime":940.14,"endTime":943.17,"body":"because it fits"},{"speaker":"SHAY","startTime":940.14,"endTime":943.17,"body":"X millions of individuals."},{"speaker":"SHAY","startTime":943.89,"endTime":947.62,"body":"The next step"},{"speaker":"SHAY","startTime":943.89,"endTime":947.62,"body":"is the certification"},{"speaker":"SHAY","startTime":947.62,"endTime":949.12,"body":"where we have parameters"},{"speaker":"SHAY","startTime":949.12,"endTime":955.69,"body":"that represent the different"},{"speaker":"SHAY","startTime":949.12,"endTime":955.69,"body":"groups that we expertise in,"},{"speaker":"SHAY","startTime":955.69,"endTime":958.6,"body":"as part of the community"},{"speaker":"SHAY","startTime":955.69,"endTime":958.6,"body":"of people with disabilities"},{"speaker":"SHAY","startTime":958.6,"endTime":961.38,"body":"and the third"},{"speaker":"SHAY","startTime":958.6,"endTime":961.38,"body":"is to create these garments."},{"speaker":"SHAY","startTime":961.38,"endTime":964.68,"body":"So, after a company receives"},{"speaker":"SHAY","startTime":961.38,"endTime":964.68,"body":"our 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the biggest"},{"speaker":"SHAY","startTime":1012.21,"endTime":1014.88,"body":"value that we have."},{"speaker":"SHAY","startTime":1014.88,"endTime":1018.2,"body":"We can say okay,"},{"speaker":"SHAY","startTime":1014.88,"endTime":1018.2,"body":"that's the change"},{"speaker":"SHAY","startTime":1018.72,"endTime":1020.02,"body":"that you might do"},{"speaker":"SHAY","startTime":1018.72,"endTime":1020.02,"body":"in a product,"},{"speaker":"SHAY","startTime":1020.02,"endTime":1023.29,"body":"or you have this"},{"speaker":"SHAY","startTime":1020.02,"endTime":1023.29,"body":"existing product now."},{"speaker":"SHAY","startTime":1024.4,"endTime":1026.0,"body":"Do it in six more versions"},{"speaker":"SHAY","startTime":1026.89,"endTime":1030.51,"body":"that creates actually"},{"speaker":"SHAY","startTime":1026.89,"endTime":1030.51,"body":"the ability"},{"speaker":"SHAY","startTime":1030.51,"endTime":1034.8,"body":"for the brands"},{"speaker":"SHAY","startTime":1030.51,"endTime":1034.8,"body":"to reach a wider range"},{"speaker":"SHAY","startTime":1034.8,"endTime":1037.399,"body":"and also grow the range"},{"speaker":"SHAY","startTime":1034.8,"endTime":1037.399,"body":"of products that they offer."},{"speaker":"NEIL","startTime":1038.8,"endTime":1041.63,"body":"Yeah. Go on Antonio."},{"speaker":"ANTONIO","startTime":1041.63,"endTime":1044.79,"body":"Shay, how does"},{"speaker":"ANTONIO","startTime":1041.63,"endTime":1044.79,"body":"the engagement"},{"speaker":"ANTONIO","startTime":1044.79,"endTime":1046.39,"body":"with the brands start?"},{"speaker":"ANTONIO","startTime":1047.27,"endTime":1052.89,"body":"It starts with you reaching"},{"speaker":"ANTONIO","startTime":1047.27,"endTime":1052.89,"body":"them out or they are small,"},{"speaker":"ANTONIO","startTime":1052.89,"endTime":1054.84,"body":"we should talk with them"},{"speaker":"ANTONIO","startTime":1052.89,"endTime":1054.84,"body":"because they can help us"},{"speaker":"ANTONIO","startTime":1054.84,"endTime":1060.4,"body":"to improve our range of clothes"},{"speaker":"ANTONIO","startTime":1054.84,"endTime":1060.4,"body":"or it's a customer of a brand"},{"speaker":"ANTONIO","startTime":1060.4,"endTime":1064.17,"body":"that knows somehow is able"},{"speaker":"ANTONIO","startTime":1060.4,"endTime":1064.17,"body":"to make these collections."},{"speaker":"ANTONIO","startTime":1064.17,"endTime":1067.18,"body":"How does that engagement go?"},{"speaker":"SHAY","startTime":1068.92,"endTime":1074.06,"body":"So, I have decided"},{"speaker":"SHAY","startTime":1068.92,"endTime":1074.06,"body":"it happens from both directions."},{"speaker":"SHAY","startTime":1074.06,"endTime":1075.38,"body":"Sometimes they contact us,"},{"speaker":"SHAY","startTime":1075.38,"endTime":1079.78,"body":"and they are interested to learn"},{"speaker":"SHAY","startTime":1075.38,"endTime":1079.78,"body":"more about their designs"},{"speaker":"SHAY","startTime":1079.78,"endTime":1082.59,"body":"and how they can be"},{"speaker":"SHAY","startTime":1079.78,"endTime":1082.59,"body":"more influential."},{"speaker":"SHAY","startTime":1084.1,"endTime":1087.79,"body":"In most of the cases they speak"},{"speaker":"SHAY","startTime":1084.1,"endTime":1087.79,"body":"about adaptive clothing"},{"speaker":"SHAY","startTime":1087.79,"endTime":1091.58,"body":"and that's also a topic"},{"speaker":"SHAY","startTime":1087.79,"endTime":1091.58,"body":"that is important to discuss,"},{"speaker":"SHAY","startTime":1092.24,"endTime":1094.539,"body":"the difference between"},{"speaker":"SHAY","startTime":1092.24,"endTime":1094.539,"body":"adaptive and inclusive."},{"speaker":"SHAY","startTime":1095.66,"endTime":1100.44,"body":"Adaptive is basically"},{"speaker":"SHAY","startTime":1095.66,"endTime":1100.44,"body":"creating a new section"},{"speaker":"SHAY","startTime":1100.44,"endTime":1106.17,"body":"and I feel"},{"speaker":"SHAY","startTime":1100.44,"endTime":1106.17,"body":"that it's not including"},{"speaker":"SHAY","startTime":1106.17,"endTime":1107.91,"body":"the community"},{"speaker":"SHAY","startTime":1106.17,"endTime":1107.91,"body":"of people with disabilities"},{"speaker":"SHAY","startTime":1107.91,"endTime":1113.73,"body":"but creating a new sector"},{"speaker":"SHAY","startTime":1107.91,"endTime":1113.73,"body":"of clothes or a new collection"},{"speaker":"SHAY","startTime":1113.73,"endTime":1115.89,"body":"and if they do it"},{"speaker":"SHAY","startTime":1113.73,"endTime":1115.89,"body":"in inclusive designs."},{"speaker":"SHAY","startTime":1115.89,"endTime":1120.78,"body":"So, they don't stop from selling"},{"speaker":"SHAY","startTime":1115.89,"endTime":1120.78,"body":"to the existing customers"},{"speaker":"SHAY","startTime":1120.78,"endTime":1124.02,"body":"but they add another market"},{"speaker":"SHAY","startTime":1120.78,"endTime":1124.02,"body":"into their shops"},{"speaker":"SHAY","startTime":1124.88,"endTime":1132.33,"body":"and in the second case,"},{"speaker":"SHAY","startTime":1124.88,"endTime":1132.33,"body":"basically we contact the brands"},{"speaker":"SHAY","startTime":1132.33,"endTime":1136.5,"body":"that we find products"},{"speaker":"SHAY","startTime":1132.33,"endTime":1136.5,"body":"that have community involved"},{"speaker":"SHAY","startTime":1136.5,"endTime":1139.91,"body":"or were accidentally made"},{"speaker":"SHAY","startTime":1136.5,"endTime":1139.91,"body":"for people with disabilities"},{"speaker":"SHAY","startTime":1140.62,"endTime":1145.22,"body":"and we are happy to share it"},{"speaker":"SHAY","startTime":1140.62,"endTime":1145.22,"body":"with the design team,"},{"speaker":"SHAY","startTime":1145.95,"endTime":1147.95,"body":"telling them that they have"},{"speaker":"SHAY","startTime":1145.95,"endTime":1147.95,"body":"these kinds of products"},{"speaker":"SHAY","startTime":1147.95,"endTime":1149.25,"body":"but because at the end,"},{"speaker":"SHAY","startTime":1149.25,"endTime":1154.28,"body":"if there is no connection"},{"speaker":"SHAY","startTime":1149.25,"endTime":1154.28,"body":"between the company itself."},{"speaker":"SHAY","startTime":1156.1,"endTime":1163.79,"body":"Let's take the most basic"},{"speaker":"SHAY","startTime":1156.1,"endTime":1163.79,"body":"and simple informative space,"},{"speaker":"SHAY","startTime":1163.79,"endTime":1167.34,"body":"the description of a product"},{"speaker":"SHAY","startTime":1163.79,"endTime":1167.34,"body":"in an ecommerce website,"},{"speaker":"SHAY","startTime":1172.64,"endTime":1177.06,"body":"the company doesn't really know"},{"speaker":"SHAY","startTime":1172.64,"endTime":1177.06,"body":"what words they need to use."},{"speaker":"SHAY","startTime":1177.06,"endTime":1180.16,"body":"So, I would read it and say,"},{"speaker":"SHAY","startTime":1177.06,"endTime":1180.16,"body":"I understand"},{"speaker":"SHAY","startTime":1180.16,"endTime":1182.43,"body":"why this but I'm not sure"},{"speaker":"SHAY","startTime":1180.16,"endTime":1182.43,"body":"it works for me,"},{"speaker":"SHAY","startTime":1182.43,"endTime":1188.13,"body":"or I can see why these pants"},{"speaker":"SHAY","startTime":1182.43,"endTime":1188.13,"body":"will be more comfortable"},{"speaker":"SHAY","startTime":1188.13,"endTime":1190.91,"body":"if I'm sitting eight hours"},{"speaker":"SHAY","startTime":1188.13,"endTime":1190.91,"body":"or I'm a wheelchair user."},{"speaker":"SHAY","startTime":1192.39,"endTime":1195.69,"body":"The description"},{"speaker":"SHAY","startTime":1192.39,"endTime":1195.69,"body":"is not really presenting"},{"speaker":"SHAY","startTime":1196.41,"endTime":1200.09,"body":"what I'm expecting to see as"},{"speaker":"SHAY","startTime":1196.41,"endTime":1200.09,"body":"well as the images of a product."},{"speaker":"SHAY","startTime":1201.09,"endTime":1210.09,"body":"Like, doing the shot"},{"speaker":"SHAY","startTime":1201.09,"endTime":1210.09,"body":"on different kinds of posters."},{"speaker":"SHAY","startTime":1210.71,"endTime":1213.14,"body":"It doesn't really mean"},{"speaker":"SHAY","startTime":1210.71,"endTime":1213.14,"body":"that you need to bring a person"},{"speaker":"SHAY","startTime":1213.14,"endTime":1215.13,"body":"in a wheelchair"},{"speaker":"SHAY","startTime":1213.14,"endTime":1215.13,"body":"to wear these pants."},{"speaker":"SHAY","startTime":1215.13,"endTime":1217.43,"body":"If there is a photo"},{"speaker":"SHAY","startTime":1215.13,"endTime":1217.43,"body":"to someone sitting,"},{"speaker":"SHAY","startTime":1217.43,"endTime":1219.44,"body":"I can relate it"},{"speaker":"SHAY","startTime":1217.43,"endTime":1219.44,"body":"and understand"},{"speaker":"SHAY","startTime":1219.44,"endTime":1221.98,"body":"that these pants"},{"speaker":"SHAY","startTime":1219.44,"endTime":1221.98,"body":"would work for me"},{"speaker":"SHAY","startTime":1221.98,"endTime":1223.629,"body":"as well"},{"speaker":"SHAY","startTime":1221.98,"endTime":1223.629,"body":"if I'm a wheelchair user."},{"speaker":"ANTONIO","startTime":1225.37,"endTime":1228.47,"body":"So, when you"},{"speaker":"ANTONIO","startTime":1225.37,"endTime":1228.47,"body":"are engaging with brands,"},{"speaker":"ANTONIO","startTime":1228.47,"endTime":1232.04,"body":"two questions,"},{"speaker":"ANTONIO","startTime":1232.04,"endTime":1236.4,"body":"do you feel the need to explain"},{"speaker":"ANTONIO","startTime":1232.04,"endTime":1236.4,"body":"what you are doing"},{"speaker":"ANTONIO","startTime":1238.1,"endTime":1241.87,"body":"or they immediately see"},{"speaker":"ANTONIO","startTime":1238.1,"endTime":1241.87,"body":"the value and the other is,"},{"speaker":"ANTONIO","startTime":1241.87,"endTime":1245.03,"body":"once they see the value"},{"speaker":"ANTONIO","startTime":1241.87,"endTime":1245.03,"body":"and they start building clothes,"},{"speaker":"ANTONIO","startTime":1245.03,"endTime":1249.93,"body":"are they marketing"},{"speaker":"ANTONIO","startTime":1245.03,"endTime":1249.93,"body":"those clothes as any clothes"},{"speaker":"ANTONIO","startTime":1249.93,"endTime":1254.43,"body":"or they end up creating"},{"speaker":"ANTONIO","startTime":1249.93,"endTime":1254.43,"body":"a special area on the website"},{"speaker":"ANTONIO","startTime":1254.43,"endTime":1257.029,"body":"where people go for that"},{"speaker":"ANTONIO","startTime":1254.43,"endTime":1257.029,"body":"particular type of clothes?"},{"speaker":"SHAY","startTime":1258.25,"endTime":1259.45,"body":"So, again"},{"speaker":"SHAY","startTime":1259.45,"endTime":1262.44,"body":"I would start from the end,"},{"speaker":"SHAY","startTime":1259.45,"endTime":1262.44,"body":"the companies that contact us"},{"speaker":"SHAY","startTime":1262.44,"endTime":1265.3,"body":"and speak with us about"},{"speaker":"SHAY","startTime":1262.44,"endTime":1265.3,"body":"creating a different section,"},{"speaker":"SHAY","startTime":1268.15,"endTime":1271.25,"body":"we tell them that"},{"speaker":"SHAY","startTime":1268.15,"endTime":1271.25,"body":"that's not what we are doing"},{"speaker":"SHAY","startTime":1271.25,"endTime":1274.1,"body":"and what we expect is to"},{"speaker":"SHAY","startTime":1271.25,"endTime":1274.1,"body":"integrate the needs of people"},{"speaker":"SHAY","startTime":1274.1,"endTime":1276.69,"body":"with disabilities"},{"speaker":"SHAY","startTime":1274.1,"endTime":1276.69,"body":"and the mainstream collection."},{"speaker":"SHAY","startTime":1277.25,"endTime":1279.549,"body":"It's not creating a new segment"},{"speaker":"SHAY","startTime":1277.25,"endTime":1279.549,"body":"in the company"},{"speaker":"SHAY","startTime":1280.64,"endTime":1282.71,"body":"and we teach them"},{"speaker":"SHAY","startTime":1280.64,"endTime":1282.71,"body":"how to do of course"},{"speaker":"SHAY","startTime":1282.71,"endTime":1285.05,"body":"and the design as they said"},{"speaker":"SHAY","startTime":1285.05,"endTime":1289.27,"body":"and also how to market correctly"},{"speaker":"SHAY","startTime":1285.05,"endTime":1289.27,"body":"to people with disabilities"},{"speaker":"SHAY","startTime":1290.26,"endTime":1292.96,"body":"using the right descriptions,"},{"speaker":"SHAY","startTime":1292.96,"endTime":1297.92,"body":"images, representation of"},{"speaker":"SHAY","startTime":1292.96,"endTime":1297.92,"body":"individuals from the community"},{"speaker":"SHAY","startTime":1298.72,"endTime":1306.01,"body":"and about what you asked"},{"speaker":"SHAY","startTime":1298.72,"endTime":1306.01,"body":"if they understand it easily"},{"speaker":"SHAY","startTime":1306.01,"endTime":1310.71,"body":"and quickly so, of course"},{"speaker":"SHAY","startTime":1306.01,"endTime":1310.71,"body":"not that's because I feel"},{"speaker":"SHAY","startTime":1310.71,"endTime":1318.8,"body":"there is a lack of conversation"},{"speaker":"SHAY","startTime":1310.71,"endTime":1318.8,"body":"about our body"},{"speaker":"SHAY","startTime":1318.8,"endTime":1325.66,"body":"and looking at the clothing"},{"speaker":"SHAY","startTime":1318.8,"endTime":1325.66,"body":"and fashion in perspective of 3D"},{"speaker":"SHAY","startTime":1325.66,"endTime":1330.49,"body":"and not 2D as it's normally"},{"speaker":"SHAY","startTime":1325.66,"endTime":1330.49,"body":"learned in university"},{"speaker":"SHAY","startTime":1330.49,"endTime":1335.66,"body":"and then when a designer"},{"speaker":"SHAY","startTime":1330.49,"endTime":1335.66,"body":"meets such a challenge"},{"speaker":"SHAY","startTime":1335.66,"endTime":1338.97,"body":"or a request to create clothes"},{"speaker":"SHAY","startTime":1335.66,"endTime":1338.97,"body":"for people with disabilities,"},{"speaker":"SHAY","startTime":1339.66,"endTime":1344.36,"body":"it feels a little bit rare and"},{"speaker":"SHAY","startTime":1339.66,"endTime":1344.36,"body":"not related to their knowledge."},{"speaker":"SHAY","startTime":1344.93,"endTime":1354.06,"body":"So, in the beginning"},{"speaker":"SHAY","startTime":1344.93,"endTime":1354.06,"body":"and I'm sharing it"},{"speaker":"SHAY","startTime":1354.06,"endTime":1356.36,"body":"because it's important"},{"speaker":"SHAY","startTime":1354.06,"endTime":1356.36,"body":"for me also to tell."},{"speaker":"SHAY","startTime":1356.36,"endTime":1359.36,"body":"Of course, I will not say"},{"speaker":"SHAY","startTime":1356.36,"endTime":1359.36,"body":"the names of the brands,"},{"speaker":"SHAY","startTime":1359.36,"endTime":1361.79,"body":"but I felt that"},{"speaker":"SHAY","startTime":1359.36,"endTime":1361.79,"body":"in the conversations"},{"speaker":"SHAY","startTime":1361.79,"endTime":1363.62,"body":"with the design team,"},{"speaker":"SHAY","startTime":1363.62,"endTime":1368.72,"body":"I was judging them for not doing"},{"speaker":"SHAY","startTime":1363.62,"endTime":1368.72,"body":"clothes for the community."},{"speaker":"SHAY","startTime":1369.88,"endTime":1374.76,"body":"And then we changed a little bit"},{"speaker":"SHAY","startTime":1369.88,"endTime":1374.76,"body":"the conversation that we use,"},{"speaker":"SHAY","startTime":1376.77,"endTime":1380.72,"body":"that's actually"},{"speaker":"SHAY","startTime":1376.77,"endTime":1380.72,"body":"the most honest I can see,"},{"speaker":"SHAY","startTime":1380.72,"endTime":1382.67,"body":"it's like coming to artist"},{"speaker":"SHAY","startTime":1380.72,"endTime":1382.67,"body":"and saying oh no,"},{"speaker":"SHAY","startTime":1382.67,"endTime":1386.33,"body":"you have to add here"},{"speaker":"SHAY","startTime":1382.67,"endTime":1386.33,"body":"a red line on your painting"},{"speaker":"SHAY","startTime":1386.84,"endTime":1393.1,"body":"and people would not receive it"},{"speaker":"SHAY","startTime":1386.84,"endTime":1393.1,"body":"as something positive,"},{"speaker":"SHAY","startTime":1393.1,"endTime":1397.12,"body":"it's negative and we want to be"},{"speaker":"SHAY","startTime":1393.1,"endTime":1397.12,"body":"as positive as possible"},{"speaker":"SHAY","startTime":1397.12,"endTime":1401.57,"body":"and as meaningful as possible"},{"speaker":"SHAY","startTime":1397.12,"endTime":1401.57,"body":"for the brand to learn"},{"speaker":"SHAY","startTime":1401.57,"endTime":1403.17,"body":"and be able"},{"speaker":"SHAY","startTime":1401.57,"endTime":1403.17,"body":"to implement it."},{"speaker":"ANTONIO","startTime":1404.79,"endTime":1406.74,"body":"Sometimes"},{"speaker":"ANTONIO","startTime":1404.79,"endTime":1406.74,"body":"the uncomfortable"},{"speaker":"ANTONIO","startTime":1406.74,"endTime":1408.8,"body":"becomes useful right?"},{"speaker":"SHAY","startTime":1408.8,"endTime":1410.4,"body":"Yeah, yeah."},{"speaker":"NEIL","startTime":1411.85,"endTime":1414.46,"body":"So, talking of uncomfortable,"},{"speaker":"NEIL","startTime":1414.46,"endTime":1421.05,"body":"I was thinking about you sort of"},{"speaker":"NEIL","startTime":1414.46,"endTime":1421.05,"body":"finding clothes and reviews"},{"speaker":"NEIL","startTime":1421.05,"endTime":1425.4,"body":"and I was smiling"},{"speaker":"NEIL","startTime":1421.05,"endTime":1425.4,"body":"because I read an article"},{"speaker":"NEIL","startTime":1425.4,"endTime":1428.95,"body":"in the Guardian,"},{"speaker":"NEIL","startTime":1425.4,"endTime":1428.95,"body":"a UK newspaper, the other week,"},{"speaker":"NEIL","startTime":1429.52,"endTime":1432.9,"body":"where someone did a review"},{"speaker":"NEIL","startTime":1429.52,"endTime":1432.9,"body":"of men's underpants"},{"speaker":"NEIL","startTime":1432.9,"endTime":1434.72,"body":"and it was"},{"speaker":"NEIL","startTime":1432.9,"endTime":1434.72,"body":"a female journalist"},{"speaker":"NEIL","startTime":1435.42,"endTime":1439.72,"body":"and the comments"},{"speaker":"NEIL","startTime":1435.42,"endTime":1439.72,"body":"were just hilarious"},{"speaker":"NEIL","startTime":1439.72,"endTime":1441.32,"body":"because they were"},{"speaker":"NEIL","startTime":1439.72,"endTime":1441.32,"body":"like you know,"},{"speaker":"NEIL","startTime":1442.03,"endTime":1445.87,"body":"it's like, you can't do this,"},{"speaker":"NEIL","startTime":1442.03,"endTime":1445.87,"body":"it needs to be a man doing this."},{"speaker":"NEIL","startTime":1445.87,"endTime":1450.53,"body":"We have certain things inside"},{"speaker":"NEIL","startTime":1445.87,"endTime":1450.53,"body":"these garments that you know,"},{"speaker":"NEIL","startTime":1452.35,"endTime":1457.64,"body":"you wouldn't ask a man"},{"speaker":"NEIL","startTime":1452.35,"endTime":1457.64,"body":"to review a bra and so,"},{"speaker":"NEIL","startTime":1457.64,"endTime":1461.8,"body":"I mean I think it's really,"},{"speaker":"NEIL","startTime":1457.64,"endTime":1461.8,"body":"you know people don't,"},{"speaker":"NEIL","startTime":1463.04,"endTime":1465.16,"body":"a bit in the disability"},{"speaker":"NEIL","startTime":1463.04,"endTime":1465.16,"body":"community,"},{"speaker":"NEIL","startTime":1465.16,"endTime":1468.01,"body":"through social media,"},{"speaker":"NEIL","startTime":1465.16,"endTime":1468.01,"body":"you see in certain forums,"},{"speaker":"NEIL","startTime":1468.01,"endTime":1470.41,"body":"people are talking about"},{"speaker":"NEIL","startTime":1468.01,"endTime":1470.41,"body":"certain garments right?"},{"speaker":"NEIL","startTime":1471.03,"endTime":1474.23,"body":"Now, I'm neurodivergent right,"},{"speaker":"NEIL","startTime":1474.23,"endTime":1476.01,"body":"so I'm in some of"},{"speaker":"NEIL","startTime":1474.23,"endTime":1476.01,"body":"the sort of community"},{"speaker":"NEIL","startTime":1476.01,"endTime":1479.11,"body":"where people are autistic"},{"speaker":"NEIL","startTime":1476.01,"endTime":1479.11,"body":"who are autistic,"},{"speaker":"NEIL","startTime":1480.83,"endTime":1484.53,"body":"you know quite often"},{"speaker":"NEIL","startTime":1480.83,"endTime":1484.53,"body":"have sensitivity issues"},{"speaker":"NEIL","startTime":1484.53,"endTime":1486.86,"body":"like garments"},{"speaker":"NEIL","startTime":1484.53,"endTime":1486.86,"body":"feel uncomfortable."},{"speaker":"NEIL","startTime":1486.86,"endTime":1488.46,"body":"They don't want seams."},{"speaker":"NEIL","startTime":1489.14,"endTime":1492.5,"body":"There is a tendency to,"},{"speaker":"NEIL","startTime":1489.14,"endTime":1492.5,"body":"when they find something"},{"speaker":"NEIL","startTime":1492.5,"endTime":1495.68,"body":"that they really like go"},{"speaker":"NEIL","startTime":1492.5,"endTime":1495.68,"body":"and bulk buy it."},{"speaker":"NEIL","startTime":1498.27,"endTime":1500.94,"body":"So, they end up being like"},{"speaker":"NEIL","startTime":1498.27,"endTime":1500.94,"body":"Steve Jobs or Mark Zuckerberg"},{"speaker":"NEIL","startTime":1500.94,"endTime":1503.039,"body":"and wearing the same t shirt"},{"speaker":"NEIL","startTime":1500.94,"endTime":1503.039,"body":"for 20 years,"},{"speaker":"NEIL","startTime":1503.6,"endTime":1505.98,"body":"but they have got"},{"speaker":"NEIL","startTime":1503.6,"endTime":1505.98,"body":"300 of them."},{"speaker":"NEIL","startTime":1506.57,"endTime":1511.29,"body":"I guess what you're doing"},{"speaker":"NEIL","startTime":1506.57,"endTime":1511.29,"body":"is taking it from something"},{"speaker":"NEIL","startTime":1511.29,"endTime":1514.48,"body":"like that where you have to go"},{"speaker":"NEIL","startTime":1511.29,"endTime":1514.48,"body":"and buy 300 of the same thing,"},{"speaker":"NEIL","startTime":1514.48,"endTime":1517.91,"body":"to having the opportunity"},{"speaker":"NEIL","startTime":1514.48,"endTime":1517.91,"body":"to have a bit more variety"},{"speaker":"NEIL","startTime":1517.91,"endTime":1522.96,"body":"but the same psychological"},{"speaker":"NEIL","startTime":1517.91,"endTime":1522.96,"body":"comfort and physical comfort"},{"speaker":"NEIL","startTime":1522.96,"endTime":1526.45,"body":"of knowing that"},{"speaker":"NEIL","startTime":1522.96,"endTime":1526.45,"body":"when you go and buy it,"},{"speaker":"NEIL","startTime":1526.45,"endTime":1528.28,"body":"it's still going to have"},{"speaker":"NEIL","startTime":1526.45,"endTime":1528.28,"body":"the qualities"},{"speaker":"NEIL","startTime":1528.28,"endTime":1529.88,"body":"that you need it to have."},{"speaker":"SHAY","startTime":1531.19,"endTime":1535.01,"body":"So, that's actually something"},{"speaker":"SHAY","startTime":1535.01,"endTime":1537.99,"body":"that we are asked a lot."},{"speaker":"SHAY","startTime":1535.01,"endTime":1537.99,"body":"The companies would ask us,"},{"speaker":"SHAY","startTime":1537.99,"endTime":1540.57,"body":"okay people with disabilities"},{"speaker":"SHAY","startTime":1537.99,"endTime":1540.57,"body":"are so different,"},{"speaker":"SHAY","startTime":1540.57,"endTime":1542.45,"body":"there are so many subcategories,"},{"speaker":"SHAY","startTime":1542.45,"endTime":1546.37,"body":"how do you help us make"},{"speaker":"SHAY","startTime":1542.45,"endTime":1546.37,"body":"something that fits them all"},{"speaker":"SHAY","startTime":1547.13,"endTime":1551.24,"body":"and then my answer is"},{"speaker":"SHAY","startTime":1547.13,"endTime":1551.24,"body":"that nothing would fit us all,"},{"speaker":"SHAY","startTime":1551.24,"endTime":1553.5,"body":"otherwise we wouldn't have"},{"speaker":"SHAY","startTime":1551.24,"endTime":1553.5,"body":"so many fashion brands"},{"speaker":"SHAY","startTime":1553.5,"endTime":1555.1,"body":"doing a white t shirt."},{"speaker":"SHAY","startTime":1558.58,"endTime":1563.33,"body":"But we can create the ability"},{"speaker":"SHAY","startTime":1558.58,"endTime":1563.33,"body":"to have your product"},{"speaker":"SHAY","startTime":1564.24,"endTime":1567.43,"body":"to be relevant"},{"speaker":"SHAY","startTime":1564.24,"endTime":1567.43,"body":"for a very wide rage"},{"speaker":"SHAY","startTime":1567.43,"endTime":1571.68,"body":"and it's all focused"},{"speaker":"SHAY","startTime":1567.43,"endTime":1571.68,"body":"on three categories."},{"speaker":"SHAY","startTime":1571.68,"endTime":1575.8,"body":"Sensory, as you said,"},{"speaker":"SHAY","startTime":1571.68,"endTime":1575.8,"body":"dexterity and body type."},{"speaker":"SHAY","startTime":1576.83,"endTime":1580.78,"body":"Having these three"},{"speaker":"SHAY","startTime":1576.83,"endTime":1580.78,"body":"and meeting the parameters"},{"speaker":"SHAY","startTime":1580.78,"endTime":1583.17,"body":"that we have defined"},{"speaker":"SHAY","startTime":1580.78,"endTime":1583.17,"body":"through our research"},{"speaker":"SHAY","startTime":1583.17,"endTime":1589.6,"body":"and the participation of people"},{"speaker":"SHAY","startTime":1583.17,"endTime":1589.6,"body":"from all kinds of subcategories"},{"speaker":"SHAY","startTime":1589.6,"endTime":1592.36,"body":"and the disabilities community"},{"speaker":"SHAY","startTime":1593.15,"endTime":1599.79,"body":"we are able to provide"},{"speaker":"SHAY","startTime":1593.15,"endTime":1599.79,"body":"the most effective"},{"speaker":"SHAY","startTime":1599.79,"endTime":1606.56,"body":"or the most inclusive options"},{"speaker":"SHAY","startTime":1599.79,"endTime":1606.56,"body":"for a brand to design with."},{"speaker":"SHAY","startTime":1606.56,"endTime":1609.79,"body":"So, the widest range"},{"speaker":"SHAY","startTime":1606.56,"endTime":1609.79,"body":"of individuals"},{"speaker":"SHAY","startTime":1609.79,"endTime":1611.43,"body":"will be able"},{"speaker":"SHAY","startTime":1609.79,"endTime":1611.43,"body":"to buy from them"},{"speaker":"SHAY","startTime":1611.43,"endTime":1613.87,"body":"and by the way,"},{"speaker":"SHAY","startTime":1611.43,"endTime":1613.87,"body":"every product that we find,"},{"speaker":"SHAY","startTime":1613.87,"endTime":1617.86,"body":"even if it's a brand"},{"speaker":"SHAY","startTime":1613.87,"endTime":1617.86,"body":"that we don't start working with"},{"speaker":"SHAY","startTime":1617.86,"endTime":1619.59,"body":"or don't continue"},{"speaker":"SHAY","startTime":1617.86,"endTime":1619.59,"body":"working with."},{"speaker":"SHAY","startTime":1619.59,"endTime":1621.46,"body":"Everything is shared"},{"speaker":"SHAY","startTime":1619.59,"endTime":1621.46,"body":"with our community."},{"speaker":"SHAY","startTime":1621.46,"endTime":1624.55,"body":"So, people are able"},{"speaker":"SHAY","startTime":1621.46,"endTime":1624.55,"body":"to see these products"},{"speaker":"SHAY","startTime":1624.55,"endTime":1628.32,"body":"even if we didn't certify"},{"speaker":"SHAY","startTime":1624.55,"endTime":1628.32,"body":"that specific brand."},{"speaker":"SHAY","startTime":1628.32,"endTime":1630.04,"body":"We have our channels"},{"speaker":"SHAY","startTime":1628.32,"endTime":1630.04,"body":"in social media"},{"speaker":"SHAY","startTime":1630.04,"endTime":1632.72,"body":"that we do a product highlight."},{"speaker":"SHAY","startTime":1632.72,"endTime":1636.42,"body":"Also for companies that we are"},{"speaker":"SHAY","startTime":1632.72,"endTime":1636.42,"body":"not a business relationship with"},{"speaker":"SHAY","startTime":1636.42,"endTime":1639.21,"body":"because our responsibility"},{"speaker":"SHAY","startTime":1636.42,"endTime":1639.21,"body":"is first"},{"speaker":"SHAY","startTime":1639.21,"endTime":1644.52,"body":"to bring up to people like me"},{"speaker":"SHAY","startTime":1639.21,"endTime":1644.52,"body":"that have got injured"},{"speaker":"SHAY","startTime":1645.06,"endTime":1648.52,"body":"and now they have"},{"speaker":"SHAY","startTime":1645.06,"endTime":1648.52,"body":"a type of disability."},{"speaker":"SHAY","startTime":1648.52,"endTime":1651.23,"body":"As well as people that"},{"speaker":"SHAY","startTime":1648.52,"endTime":1651.23,"body":"were born with disabilities."},{"speaker":"SHAY","startTime":1651.23,"endTime":1652.76,"body":"The range of product that exist"},{"speaker":"SHAY","startTime":1652.76,"endTime":1655.42,"body":"and if we have already found it"},{"speaker":"SHAY","startTime":1652.76,"endTime":1655.42,"body":"as part of our job."},{"speaker":"SHAY","startTime":1656.9,"endTime":1661.1,"body":"I think it makes sense"},{"speaker":"SHAY","startTime":1656.9,"endTime":1661.1,"body":"and it's our responsibility"},{"speaker":"SHAY","startTime":1661.1,"endTime":1665.25,"body":"to share it as wide as possible"},{"speaker":"SHAY","startTime":1661.1,"endTime":1665.25,"body":"with the community,"},{"speaker":"SHAY","startTime":1665.25,"endTime":1667.92,"body":"so people would know"},{"speaker":"SHAY","startTime":1665.25,"endTime":1667.92,"body":"the options that exist."},{"speaker":"NEIL","startTime":1669.06,"endTime":1670.81,"body":"Yeah."},{"speaker":"NEIL","startTime":1670.81,"endTime":1676.77,"body":"So, I mean, I actually really"},{"speaker":"NEIL","startTime":1670.81,"endTime":1676.77,"body":"like browsing the internet"},{"speaker":"NEIL","startTime":1676.77,"endTime":1679.63,"body":"for clothing"},{"speaker":"NEIL","startTime":1676.77,"endTime":1679.63,"body":"and it passes many an hour"},{"speaker":"NEIL","startTime":1680.46,"endTime":1682.72,"body":"and some of the platforms"},{"speaker":"NEIL","startTime":1680.46,"endTime":1682.72,"body":"you use,"},{"speaker":"NEIL","startTime":1684.86,"endTime":1686.53,"body":"they get halfway there."},{"speaker":"NEIL","startTime":1686.53,"endTime":1690.59,"body":"You can sort of specify"},{"speaker":"NEIL","startTime":1686.53,"endTime":1690.59,"body":"your basic body type."},{"speaker":"NEIL","startTime":1691.18,"endTime":1692.72,"body":"Whether your middle aged"},{"speaker":"NEIL","startTime":1692.72,"endTime":1694.69,"body":"and have a saggy bit"},{"speaker":"NEIL","startTime":1692.72,"endTime":1694.69,"body":"in the middle here"},{"speaker":"NEIL","startTime":1695.8,"endTime":1699.5,"body":"and then they will start"},{"speaker":"NEIL","startTime":1695.8,"endTime":1699.5,"body":"suggesting clothes accordingly."},{"speaker":"NEIL","startTime":1699.5,"endTime":1702.05,"body":"But what none of them"},{"speaker":"NEIL","startTime":1699.5,"endTime":1702.05,"body":"really do at the moment"},{"speaker":"NEIL","startTime":1703.39,"endTime":1704.99,"body":"are those extra bits."},{"speaker":"NEIL","startTime":1706.81,"endTime":1709.23,"body":"You know, actually"},{"speaker":"NEIL","startTime":1706.81,"endTime":1709.23,"body":"I like you know,"},{"speaker":"NEIL","startTime":1709.23,"endTime":1714.11,"body":"I've my preferences,"},{"speaker":"NEIL","startTime":1709.23,"endTime":1714.11,"body":"you know, my sensory profile."},{"speaker":"NEIL","startTime":1714.11,"endTime":1716.36,"body":"I like the soft fabric;"},{"speaker":"NEIL","startTime":1714.11,"endTime":1716.36,"body":"I like it to be light."},{"speaker":"NEIL","startTime":1716.36,"endTime":1722.53,"body":"I don't like seams, you know,"},{"speaker":"NEIL","startTime":1716.36,"endTime":1722.53,"body":"I don't like scratchy wool."},{"speaker":"NEIL","startTime":1722.53,"endTime":1729.73,"body":"You know, those kinds of things."},{"speaker":"NEIL","startTime":1722.53,"endTime":1729.73,"body":"They are not there."},{"speaker":"SHAY","startTime":1729.73,"endTime":1733.46,"body":"Ten percent of the society"},{"speaker":"SHAY","startTime":1729.73,"endTime":1733.46,"body":"is like you, it's not only you."},{"speaker":"NEIL","startTime":1733.46,"endTime":1734.69,"body":"No, no exactly."},{"speaker":"NEIL","startTime":1734.69,"endTime":1739.66,"body":"I'm not unique in any way,"},{"speaker":"NEIL","startTime":1734.69,"endTime":1739.66,"body":"shape or form."},{"speaker":"NEIL","startTime":1740.35,"endTime":1745.06,"body":"I just think that you know"},{"speaker":"NEIL","startTime":1740.35,"endTime":1745.06,"body":"it's a little bit hit and miss,"},{"speaker":"NEIL","startTime":1745.06,"endTime":1746.66,"body":"well very hit and miss"},{"speaker":"NEIL","startTime":1746.66,"endTime":1749.48,"body":"with a lot of the sort of online"},{"speaker":"NEIL","startTime":1746.66,"endTime":1749.48,"body":"browsing of clothes"},{"speaker":"NEIL","startTime":1750.23,"endTime":1754.67,"body":"and not only is that okay"},{"speaker":"NEIL","startTime":1750.23,"endTime":1754.67,"body":"you get the excitement"},{"speaker":"NEIL","startTime":1754.67,"endTime":1756.21,"body":"of shopping"},{"speaker":"NEIL","startTime":1754.67,"endTime":1756.21,"body":"the new thing is coming"},{"speaker":"NEIL","startTime":1756.21,"endTime":1759.4,"body":"and then it turns up and it"},{"speaker":"NEIL","startTime":1756.21,"endTime":1759.4,"body":"doesn't fit or it's scratchy,"},{"speaker":"NEIL","startTime":1760.84,"endTime":1763.72,"body":"that is also, aside"},{"speaker":"NEIL","startTime":1760.84,"endTime":1763.72,"body":"from being demoralising"},{"speaker":"NEIL","startTime":1763.72,"endTime":1767.2,"body":"and a pain in the behind"},{"speaker":"NEIL","startTime":1763.72,"endTime":1767.2,"body":"to send back again"},{"speaker":"NEIL","startTime":1767.2,"endTime":1768.999,"body":"it's really bad"},{"speaker":"NEIL","startTime":1767.2,"endTime":1768.999,"body":"for the environment."},{"speaker":"NEIL","startTime":1769.81,"endTime":1772.56,"body":"So, not only,"},{"speaker":"NEIL","startTime":1769.81,"endTime":1772.56,"body":"if we could get this right"},{"speaker":"NEIL","startTime":1773.67,"endTime":1778.28,"body":"and enable people to have"},{"speaker":"NEIL","startTime":1773.67,"endTime":1778.28,"body":"a much better way"},{"speaker":"NEIL","startTime":1778.28,"endTime":1780.69,"body":"of choosing stuff"},{"speaker":"NEIL","startTime":1778.28,"endTime":1780.69,"body":"that really suits them"},{"speaker":"NEIL","startTime":1780.69,"endTime":1785.33,"body":"and not just makes them look"},{"speaker":"NEIL","startTime":1780.69,"endTime":1785.33,"body":"smart or whatever societal norm,"},{"speaker":"NEIL","startTime":1785.33,"endTime":1788.13,"body":"they wish to conform to"},{"speaker":"NEIL","startTime":1785.33,"endTime":1788.13,"body":"by wearing these things."},{"speaker":"NEIL","startTime":1788.13,"endTime":1793.01,"body":"But fitted them, met their needs"},{"speaker":"NEIL","startTime":1788.13,"endTime":1793.01,"body":"for comfort and ability"},{"speaker":"NEIL","startTime":1793.01,"endTime":1796.01,"body":"to do up the buttons"},{"speaker":"NEIL","startTime":1793.01,"endTime":1796.01,"body":"and be independent,"},{"speaker":"NEIL","startTime":1796.01,"endTime":1798.01,"body":"you know, dressing themselves"},{"speaker":"NEIL","startTime":1796.01,"endTime":1798.01,"body":"and so on."},{"speaker":"NEIL","startTime":1798.78,"endTime":1800.879,"body":"It would also be good"},{"speaker":"NEIL","startTime":1798.78,"endTime":1800.879,"body":"for the environment."},{"speaker":"SHAY","startTime":1801.71,"endTime":1802.97,"body":"I definitely agree,"},{"speaker":"SHAY","startTime":1802.97,"endTime":1806.17,"body":"and you know you just gave"},{"speaker":"SHAY","startTime":1802.97,"endTime":1806.17,"body":"the example of smart clothes"},{"speaker":"SHAY","startTime":1806.17,"endTime":1807.83,"body":"and I always say,"},{"speaker":"SHAY","startTime":1807.83,"endTime":1810.59,"body":"and you know question"},{"speaker":"SHAY","startTime":1807.83,"endTime":1810.59,"body":"with our team"},{"speaker":"SHAY","startTime":1810.59,"endTime":1813.94,"body":"and teams of fashion brands"},{"speaker":"SHAY","startTime":1810.59,"endTime":1813.94,"body":"that we talk with."},{"speaker":"SHAY","startTime":1814.45,"endTime":1817.28,"body":"Who said that buttons"},{"speaker":"SHAY","startTime":1814.45,"endTime":1817.28,"body":"are the best way"},{"speaker":"SHAY","startTime":1817.28,"endTime":1820.71,"body":"to connect"},{"speaker":"SHAY","startTime":1817.28,"endTime":1820.71,"body":"two pieces of textile."},{"speaker":"SHAY","startTime":1820.71,"endTime":1823.77,"body":"Like, we are in 2022."},{"speaker":"SHAY","startTime":1820.71,"endTime":1823.77,"body":"There is so much technology."},{"speaker":"SHAY","startTime":1824.54,"endTime":1826.74,"body":"Things are advancing so much,"},{"speaker":"SHAY","startTime":1826.74,"endTime":1832.08,"body":"and sustainability is dependent"},{"speaker":"SHAY","startTime":1826.74,"endTime":1832.08,"body":"on inclusivity."},{"speaker":"SHAY","startTime":1833.04,"endTime":1838.28,"body":"If the clothes that we create"},{"speaker":"SHAY","startTime":1833.04,"endTime":1838.28,"body":"would be relevant"},{"speaker":"SHAY","startTime":1838.28,"endTime":1845.12,"body":"or an option for people"},{"speaker":"SHAY","startTime":1838.28,"endTime":1845.12,"body":"with disabilities to wear."},{"speaker":"SHAY","startTime":1845.12,"endTime":1849.24,"body":"So, probably there would be less"},{"speaker":"SHAY","startTime":1845.12,"endTime":1849.24,"body":"waste for the fashion industry"},{"speaker":"SHAY","startTime":1849.24,"endTime":1852.24,"body":"because more people would be"},{"speaker":"SHAY","startTime":1849.24,"endTime":1852.24,"body":"able to buy from these products"},{"speaker":"SHAY","startTime":1852.86,"endTime":1860.37,"body":"and I think that what you said"},{"speaker":"SHAY","startTime":1852.86,"endTime":1860.37,"body":"about online shopping,"},{"speaker":"SHAY","startTime":1860.37,"endTime":1864.75,"body":"the industry still has a lot"},{"speaker":"SHAY","startTime":1860.37,"endTime":1864.75,"body":"to do in relation"},{"speaker":"SHAY","startTime":1864.75,"endTime":1866.8,"body":"of creating trust"},{"speaker":"SHAY","startTime":1866.8,"endTime":1868.62,"body":"within the community"},{"speaker":"SHAY","startTime":1866.8,"endTime":1868.62,"body":"of people of disabilities"},{"speaker":"SHAY","startTime":1868.62,"endTime":1872.08,"body":"because, as I mentioned before,"},{"speaker":"SHAY","startTime":1872.08,"endTime":1875.09,"body":"if we don't have the right"},{"speaker":"SHAY","startTime":1872.08,"endTime":1875.09,"body":"description and images or video"},{"speaker":"SHAY","startTime":1875.09,"endTime":1878.13,"body":"that represents the product"},{"speaker":"SHAY","startTime":1875.09,"endTime":1878.13,"body":"in the right way,"},{"speaker":"SHAY","startTime":1879.08,"endTime":1881.91,"body":"I am not feeling"},{"speaker":"SHAY","startTime":1879.08,"endTime":1881.91,"body":"very comfortable to buy online"},{"speaker":"SHAY","startTime":1881.91,"endTime":1884.72,"body":"from a store that is abroad"},{"speaker":"SHAY","startTime":1881.91,"endTime":1884.72,"body":"and then if it doesn't fit me"},{"speaker":"SHAY","startTime":1884.72,"endTime":1886.63,"body":"I would have to go"},{"speaker":"SHAY","startTime":1884.72,"endTime":1886.63,"body":"to the Post Office"},{"speaker":"SHAY","startTime":1887.71,"endTime":1891.76,"body":"and we mainly seen it"},{"speaker":"SHAY","startTime":1887.71,"endTime":1891.76,"body":"during COVID days,"},{"speaker":"SHAY","startTime":1891.76,"endTime":1896.77,"body":"when everybody was at home"},{"speaker":"SHAY","startTime":1891.76,"endTime":1896.77,"body":"and then the whole society"},{"speaker":"SHAY","startTime":1897.43,"endTime":1900.04,"body":"were able to feel"},{"speaker":"SHAY","startTime":1897.43,"endTime":1900.04,"body":"a little bit of what it is"},{"speaker":"SHAY","startTime":1900.65,"endTime":1902.76,"body":"to be a person with a disability"},{"speaker":"SHAY","startTime":1900.65,"endTime":1902.76,"body":"and in some cases,"},{"speaker":"SHAY","startTime":1902.76,"endTime":1907.54,"body":"people that are not really"},{"speaker":"SHAY","startTime":1902.76,"endTime":1907.54,"body":"going to physical shops"},{"speaker":"SHAY","startTime":1908.42,"endTime":1911.76,"body":"and I think that that's creating"},{"speaker":"SHAY","startTime":1908.42,"endTime":1911.76,"body":"a big revolution"},{"speaker":"SHAY","startTime":1911.76,"endTime":1913.43,"body":"also in the online shopping."},{"speaker":"SHAY","startTime":1914.68,"endTime":1917.6,"body":"We are mostly focused"},{"speaker":"SHAY","startTime":1914.68,"endTime":1917.6,"body":"on the online shopping"},{"speaker":"SHAY","startTime":1917.6,"endTime":1919.49,"body":"because we understand the,"},{"speaker":"SHAY","startTime":1920.32,"endTime":1923.46,"body":"it's talking to a wider"},{"speaker":"SHAY","startTime":1920.32,"endTime":1923.46,"body":"range of individuals"},{"speaker":"SHAY","startTime":1923.46,"endTime":1927.35,"body":"and we want to provide"},{"speaker":"SHAY","startTime":1923.46,"endTime":1927.35,"body":"the ability"},{"speaker":"SHAY","startTime":1927.35,"endTime":1931.45,"body":"for the brands to sell"},{"speaker":"SHAY","startTime":1927.35,"endTime":1931.45,"body":"in all different regions"},{"speaker":"SHAY","startTime":1932.27,"endTime":1934.39,"body":"and also from people"},{"speaker":"SHAY","startTime":1932.27,"endTime":1934.39,"body":"in all different regions"},{"speaker":"SHAY","startTime":1934.39,"endTime":1936.6,"body":"to be able to buy"},{"speaker":"SHAY","startTime":1934.39,"endTime":1936.6,"body":"from some brands"},{"speaker":"SHAY","startTime":1936.6,"endTime":1938.63,"body":"that their examples"},{"speaker":"SHAY","startTime":1936.6,"endTime":1938.63,"body":"of companies"},{"speaker":"SHAY","startTime":1938.63,"endTime":1941.28,"body":"that do clothes for people"},{"speaker":"SHAY","startTime":1938.63,"endTime":1941.28,"body":"with disabilities."},{"speaker":"SHAY","startTime":1941.28,"endTime":1942.66,"body":"So, in very specific regions,"},{"speaker":"SHAY","startTime":1942.66,"endTime":1944.72,"body":"if you are not living"},{"speaker":"SHAY","startTime":1942.66,"endTime":1944.72,"body":"in the US or the UK"},{"speaker":"SHAY","startTime":1945.65,"endTime":1949.27,"body":"and you're not a customer"},{"speaker":"SHAY","startTime":1945.65,"endTime":1949.27,"body":"and you won't be able to buy"},{"speaker":"SHAY","startTime":1950.75,"endTime":1952.75,"body":"the kinds of garments"},{"speaker":"SHAY","startTime":1950.75,"endTime":1952.75,"body":"that they develop."},{"speaker":"NEIL","startTime":1954.47,"endTime":1958.87,"body":"So, one final thing"},{"speaker":"NEIL","startTime":1954.47,"endTime":1958.87,"body":"before we close"},{"speaker":"NEIL","startTime":1958.87,"endTime":1960.95,"body":"and this has been"},{"speaker":"NEIL","startTime":1958.87,"endTime":1960.95,"body":"really interesting,"},{"speaker":"NEIL","startTime":1960.95,"endTime":1965.96,"body":"was, one of the things"},{"speaker":"NEIL","startTime":1960.95,"endTime":1965.96,"body":"that I've seen is you know,"},{"speaker":"NEIL","startTime":1965.96,"endTime":1968.61,"body":"particularly with"},{"speaker":"NEIL","startTime":1965.96,"endTime":1968.61,"body":"shirt manufacturers,"},{"speaker":"NEIL","startTime":1968.61,"endTime":1973.69,"body":"actually is that you can"},{"speaker":"NEIL","startTime":1968.61,"endTime":1973.69,"body":"order customised clothing"},{"speaker":"NEIL","startTime":1973.69,"endTime":1978.0,"body":"and we are in the age"},{"speaker":"NEIL","startTime":1973.69,"endTime":1978.0,"body":"of mass customisation."},{"speaker":"NEIL","startTime":1978.61,"endTime":1982.8,"body":"So, do you think that"},{"speaker":"NEIL","startTime":1978.61,"endTime":1982.8,"body":"there will come a point"},{"speaker":"NEIL","startTime":1982.8,"endTime":1986.99,"body":"where your community will be"},{"speaker":"NEIL","startTime":1982.8,"endTime":1986.99,"body":"able to have their profiles"},{"speaker":"NEIL","startTime":1986.99,"endTime":1989.17,"body":"and their preferences"},{"speaker":"NEIL","startTime":1986.99,"endTime":1989.17,"body":"and be able to say well,"},{"speaker":"NEIL","startTime":1989.17,"endTime":1992.88,"body":"I like that kind of style,"},{"speaker":"NEIL","startTime":1989.17,"endTime":1992.88,"body":"make it to me for my profile."},{"speaker":"NEIL","startTime":1993.99,"endTime":1997.7,"body":"So, you know it will have"},{"speaker":"NEIL","startTime":1993.99,"endTime":1997.7,"body":"my favourite type of colour"},{"speaker":"NEIL","startTime":1997.7,"endTime":1999.55,"body":"or my favourite types"},{"speaker":"NEIL","startTime":1997.7,"endTime":1999.55,"body":"of material."},{"speaker":"NEIL","startTime":2000.06,"endTime":2002.6,"body":"You know, my body shape."},{"speaker":"NEIL","startTime":2002.6,"endTime":2005.64,"body":"My personal fasteners"},{"speaker":"NEIL","startTime":2002.6,"endTime":2005.64,"body":"or whatever so,"},{"speaker":"NEIL","startTime":2005.64,"endTime":2012.93,"body":"because I mean, it seems to be"},{"speaker":"NEIL","startTime":2005.64,"endTime":2012.93,"body":"that there is an opportunity"},{"speaker":"NEIL","startTime":2013.48,"endTime":2016.76,"body":"where you know you can sort of"},{"speaker":"NEIL","startTime":2013.48,"endTime":2016.76,"body":"fit together components"},{"speaker":"NEIL","startTime":2016.76,"endTime":2020.17,"body":"and you could enable something"},{"speaker":"NEIL","startTime":2016.76,"endTime":2020.17,"body":"that is much better"},{"speaker":"NEIL","startTime":2021.67,"endTime":2025.07,"body":"than something"},{"speaker":"NEIL","startTime":2021.67,"endTime":2025.07,"body":"that is mass produced"},{"speaker":"NEIL","startTime":2025.07,"endTime":2028.81,"body":"if it can be done in a way"},{"speaker":"NEIL","startTime":2025.07,"endTime":2028.81,"body":"that is easily replicable."},{"speaker":"SHAY","startTime":2030.51,"endTime":2034.81,"body":"So, I feel that if we"},{"speaker":"SHAY","startTime":2030.51,"endTime":2034.81,"body":"are understanding the world"},{"speaker":"SHAY","startTime":2034.81,"endTime":2036.82,"body":"is keep going"},{"speaker":"SHAY","startTime":2034.81,"endTime":2036.82,"body":"for mass production"},{"speaker":"SHAY","startTime":2036.82,"endTime":2041.06,"body":"and being even more massive"},{"speaker":"SHAY","startTime":2036.82,"endTime":2041.06,"body":"than what it is now."},{"speaker":"SHAY","startTime":2042.04,"endTime":2046.67,"body":"Inclusive design is more"},{"speaker":"SHAY","startTime":2042.04,"endTime":2046.67,"body":"relevant than adaptive and,"},{"speaker":"SHAY","startTime":2048.21,"endTime":2056.62,"body":"at the moment that your sizing"},{"speaker":"SHAY","startTime":2048.21,"endTime":2056.62,"body":"chart becomes more inclusive"},{"speaker":"SHAY","startTime":2057.51,"endTime":2060.38,"body":"and being in whatever country"},{"speaker":"SHAY","startTime":2057.51,"endTime":2060.38,"body":"in the world,"},{"speaker":"SHAY","startTime":2060.38,"endTime":2062.07,"body":"I would know"},{"speaker":"SHAY","startTime":2060.38,"endTime":2062.07,"body":"that medium is medium,"},{"speaker":"SHAY","startTime":2062.07,"endTime":2064.619,"body":"and it doesn't matter"},{"speaker":"SHAY","startTime":2062.07,"endTime":2064.619,"body":"from what company I buy from."},{"speaker":"SHAY","startTime":2065.15,"endTime":2070.42,"body":"So, that would be something"},{"speaker":"SHAY","startTime":2065.15,"endTime":2070.42,"body":"that enables me to be loyal"},{"speaker":"SHAY","startTime":2070.42,"endTime":2073.29,"body":"to the brand and know"},{"speaker":"SHAY","startTime":2070.42,"endTime":2073.29,"body":"because as you said before,"},{"speaker":"SHAY","startTime":2073.29,"endTime":2077.55,"body":"people buy 300 shirts"},{"speaker":"SHAY","startTime":2073.29,"endTime":2077.55,"body":"from that same product"},{"speaker":"SHAY","startTime":2078.66,"endTime":2083.48,"body":"that's because of the bad"},{"speaker":"SHAY","startTime":2078.66,"endTime":2083.48,"body":"experience shopping online."},{"speaker":"SHAY","startTime":2083.48,"endTime":2084.72,"body":"So, I bought one time,"},{"speaker":"SHAY","startTime":2084.72,"endTime":2088.62,"body":"or someone bought for me a shirt"},{"speaker":"SHAY","startTime":2084.72,"endTime":2088.62,"body":"from a certain company,"},{"speaker":"SHAY","startTime":2088.62,"endTime":2091.8,"body":"and I can give an example"},{"speaker":"SHAY","startTime":2088.62,"endTime":2091.8,"body":"about jeans from Munich"},{"speaker":"SHAY","startTime":2091.8,"endTime":2097.82,"body":"that I know wheelchair users,"},{"speaker":"SHAY","startTime":2091.8,"endTime":2097.82,"body":"buy on eBay, second-hand jeans"},{"speaker":"SHAY","startTime":2097.82,"endTime":2099.86,"body":"because they stopped"},{"speaker":"SHAY","startTime":2097.82,"endTime":2099.86,"body":"the production"},{"speaker":"SHAY","startTime":2099.86,"endTime":2101.33,"body":"of these types of jeans."},{"speaker":"SHAY","startTime":2101.33,"endTime":2103.8,"body":"But suddenly they have"},{"speaker":"SHAY","startTime":2101.33,"endTime":2103.8,"body":"a lot of elements"},{"speaker":"SHAY","startTime":2103.8,"endTime":2106.31,"body":"that work better"},{"speaker":"SHAY","startTime":2103.8,"endTime":2106.31,"body":"for wheelchair users"},{"speaker":"SHAY","startTime":2106.31,"endTime":2112.38,"body":"because of the elasticity"},{"speaker":"SHAY","startTime":2106.31,"endTime":2112.38,"body":"and the pockets in the back"},{"speaker":"SHAY","startTime":2112.38,"endTime":2116.21,"body":"that are flat and a rubber band"},{"speaker":"SHAY","startTime":2112.38,"endTime":2116.21,"body":"that you've in the front"},{"speaker":"SHAY","startTime":2116.93,"endTime":2119.12,"body":"and all different types"},{"speaker":"SHAY","startTime":2116.93,"endTime":2119.12,"body":"of elements."},{"speaker":"SHAY","startTime":2119.12,"endTime":2121.11,"body":"So, the company"},{"speaker":"SHAY","startTime":2119.12,"endTime":2121.11,"body":"doesn't know about it."},{"speaker":"SHAY","startTime":2121.11,"endTime":2122.71,"body":"So, they stopped"},{"speaker":"SHAY","startTime":2121.11,"endTime":2122.71,"body":"the production."},{"speaker":"SHAY","startTime":2123.33,"endTime":2128.7,"body":"But people found that product"},{"speaker":"SHAY","startTime":2123.33,"endTime":2128.7,"body":"that works for them"},{"speaker":"SHAY","startTime":2128.7,"endTime":2132.05,"body":"and they keep buying from"},{"speaker":"SHAY","startTime":2128.7,"endTime":2132.05,"body":"that same kind of product."},{"speaker":"SHAY","startTime":2132.05,"endTime":2136.3,"body":"So, as I see it,"},{"speaker":"SHAY","startTime":2132.05,"endTime":2136.3,"body":"the ideal situation"},{"speaker":"SHAY","startTime":2136.3,"endTime":2139.23,"body":"is that we would contact Uniclor"},{"speaker":"SHAY","startTime":2139.23,"endTime":2142.76,"body":"and share with them"},{"speaker":"SHAY","startTime":2139.23,"endTime":2142.76,"body":"that experience of individuals"},{"speaker":"SHAY","startTime":2142.76,"endTime":2146.42,"body":"not as just as a company"},{"speaker":"SHAY","startTime":2142.76,"endTime":2146.42,"body":"but as a social group"},{"speaker":"SHAY","startTime":2147.13,"endTime":2151.47,"body":"represented by 30,000"},{"speaker":"SHAY","startTime":2147.13,"endTime":2151.47,"body":"individuals in wheelchairs"},{"speaker":"SHAY","startTime":2151.47,"endTime":2154.43,"body":"saying that"},{"speaker":"SHAY","startTime":2151.47,"endTime":2154.43,"body":"that garment works for them."},{"speaker":"SHAY","startTime":2156.44,"endTime":2157.7,"body":"It's a business opportunity"},{"speaker":"SHAY","startTime":2157.7,"endTime":2160.63,"body":"but also a social responsibility"},{"speaker":"SHAY","startTime":2157.7,"endTime":2160.63,"body":"of that company"},{"speaker":"SHAY","startTime":2160.63,"endTime":2164.99,"body":"to continue producing from"},{"speaker":"SHAY","startTime":2160.63,"endTime":2164.99,"body":"that same type of product"},{"speaker":"SHAY","startTime":2165.8,"endTime":2167.96,"body":"giving them the ability"},{"speaker":"SHAY","startTime":2165.8,"endTime":2167.96,"body":"to keep selling."},{"speaker":"SHAY","startTime":2167.96,"endTime":2173.72,"body":"And that's something important"},{"speaker":"SHAY","startTime":2167.96,"endTime":2173.72,"body":"about the data that,"},{"speaker":"SHAY","startTime":2173.72,"endTime":2176.98,"body":"if I can close with it because"},{"speaker":"SHAY","startTime":2173.72,"endTime":2176.98,"body":"you said it's a closer question,"},{"speaker":"SHAY","startTime":2178.97,"endTime":2182.02,"body":"the brands are not"},{"speaker":"SHAY","startTime":2178.97,"endTime":2182.02,"body":"really able to ask you"},{"speaker":"SHAY","startTime":2182.69,"endTime":2186.84,"body":"because of your"},{"speaker":"SHAY","startTime":2182.69,"endTime":2186.84,"body":"neurodiversity or me"},{"speaker":"SHAY","startTime":2186.84,"endTime":2190.61,"body":"as someone that has a dexterity"},{"speaker":"SHAY","startTime":2186.84,"endTime":2190.61,"body":"issue with my right arm,"},{"speaker":"SHAY","startTime":2191.25,"endTime":2193.43,"body":"if we bought"},{"speaker":"SHAY","startTime":2191.25,"endTime":2193.43,"body":"that specific product"},{"speaker":"SHAY","startTime":2193.43,"endTime":2195.41,"body":"because of our disability."},{"speaker":"SHAY","startTime":2195.41,"endTime":2199.77,"body":"It's not politically correct"},{"speaker":"SHAY","startTime":2195.41,"endTime":2199.77,"body":"neither ethically"},{"speaker":"SHAY","startTime":2199.77,"endTime":2204.28,"body":"right to question us"},{"speaker":"SHAY","startTime":2199.77,"endTime":2204.28,"body":"in that way."},{"speaker":"SHAY","startTime":2204.28,"endTime":2207.1,"body":"If we add it as a review on the"},{"speaker":"SHAY","startTime":2204.28,"endTime":2207.1,"body":"product, that's great for them."},{"speaker":"SHAY","startTime":2207.1,"endTime":2208.58,"body":"But they don't"},{"speaker":"SHAY","startTime":2207.1,"endTime":2208.58,"body":"really know about it"},{"speaker":"SHAY","startTime":2208.58,"endTime":2212.47,"body":"and that's what we provide"},{"speaker":"SHAY","startTime":2208.58,"endTime":2212.47,"body":"to the companies."},{"speaker":"SHAY","startTime":2212.47,"endTime":2216.41,"body":"At the end,"},{"speaker":"SHAY","startTime":2212.47,"endTime":2216.41,"body":"it's a value to both sides."},{"speaker":"SHAY","startTime":2217.02,"endTime":2222.03,"body":"The community get exposed"},{"speaker":"SHAY","startTime":2217.02,"endTime":2222.03,"body":"to products"},{"speaker":"SHAY","startTime":2222.03,"endTime":2224.61,"body":"that we find"},{"speaker":"SHAY","startTime":2222.03,"endTime":2224.61,"body":"based on the parameters"},{"speaker":"SHAY","startTime":2224.61,"endTime":2227.97,"body":"that each individual"},{"speaker":"SHAY","startTime":2224.61,"endTime":2227.97,"body":"that is part of our community"},{"speaker":"SHAY","startTime":2227.97,"endTime":2231.57,"body":"has defined what fit him or her"},{"speaker":"SHAY","startTime":2232.44,"endTime":2235.29,"body":"and the brands are able"},{"speaker":"SHAY","startTime":2232.44,"endTime":2235.29,"body":"to get feedback"},{"speaker":"SHAY","startTime":2235.29,"endTime":2237.3,"body":"from a very wide range"},{"speaker":"SHAY","startTime":2235.29,"endTime":2237.3,"body":"of individuals"},{"speaker":"SHAY","startTime":2237.3,"endTime":2240.07,"body":"that bought a specific product"},{"speaker":"SHAY","startTime":2237.3,"endTime":2240.07,"body":"from their brand"},{"speaker":"SHAY","startTime":2241.13,"endTime":2245.65,"body":"and know the numbers that they"},{"speaker":"SHAY","startTime":2241.13,"endTime":2245.65,"body":"see of sales of certain products"},{"speaker":"SHAY","startTime":2245.65,"endTime":2247.79,"body":"means that that group"},{"speaker":"SHAY","startTime":2245.65,"endTime":2247.79,"body":"is shopping for them"},{"speaker":"SHAY","startTime":2247.79,"endTime":2253.34,"body":"and these are the people"},{"speaker":"SHAY","startTime":2247.79,"endTime":2253.34,"body":"that are ordering 50,000 pieces"},{"speaker":"SHAY","startTime":2253.34,"endTime":2257.71,"body":"from a country that they didn't"},{"speaker":"SHAY","startTime":2253.34,"endTime":2257.71,"body":"sell to before this amount"},{"speaker":"SHAY","startTime":2257.71,"endTime":2260.91,"body":"and now there is a garment doing"},{"speaker":"SHAY","startTime":2257.71,"endTime":2260.91,"body":"very well in a certain country."},{"speaker":"SHAY","startTime":2261.62,"endTime":2263.95,"body":"We can direct it"},{"speaker":"SHAY","startTime":2261.62,"endTime":2263.95,"body":"to what is the reason for that"},{"speaker":"SHAY","startTime":2263.95,"endTime":2265.95,"body":"and who is the audience"},{"speaker":"SHAY","startTime":2263.95,"endTime":2265.95,"body":"that was buying."},{"speaker":"NEIL","startTime":2266.91,"endTime":2269.41,"body":"Excellent it's the data"},{"speaker":"NEIL","startTime":2266.91,"endTime":2269.41,"body":"driven insights"},{"speaker":"NEIL","startTime":2269.41,"endTime":2271.59,"body":"that are pushing"},{"speaker":"NEIL","startTime":2269.41,"endTime":2271.59,"body":"forward inclusion here."},{"speaker":"SHAY","startTime":2272.49,"endTime":2274.85,"body":"Yeah, that's where"},{"speaker":"SHAY","startTime":2272.49,"endTime":2274.85,"body":"our world is going."},{"speaker":"SHAY","startTime":2274.85,"endTime":2276.93,"body":"If you said that"},{"speaker":"SHAY","startTime":2274.85,"endTime":2276.93,"body":"the mass production,"},{"speaker":"SHAY","startTime":2278.0,"endTime":2280.24,"body":"we would be able"},{"speaker":"SHAY","startTime":2278.0,"endTime":2280.24,"body":"to customise to ourselves."},{"speaker":"SHAY","startTime":2280.24,"endTime":2282.1,"body":"So I can say that we have"},{"speaker":"SHAY","startTime":2280.24,"endTime":2282.1,"body":"a case study"},{"speaker":"SHAY","startTime":2282.1,"endTime":2285.86,"body":"with the Paralympics"},{"speaker":"SHAY","startTime":2282.1,"endTime":2285.86,"body":"delegation of Israel."},{"speaker":"SHAY","startTime":2286.93,"endTime":2289.73,"body":"Tokyo games"},{"speaker":"SHAY","startTime":2286.93,"endTime":2289.73,"body":"and what they realise"},{"speaker":"SHAY","startTime":2290.77,"endTime":2292.84,"body":"we were able to create"},{"speaker":"SHAY","startTime":2290.77,"endTime":2292.84,"body":"a collection"},{"speaker":"SHAY","startTime":2292.84,"endTime":2297.52,"body":"that in 98% of the participants"},{"speaker":"SHAY","startTime":2292.84,"endTime":2297.52,"body":"they were all wearing the same"},{"speaker":"SHAY","startTime":2297.52,"endTime":2300.76,"body":"in a sizing chart"},{"speaker":"SHAY","startTime":2297.52,"endTime":2300.76,"body":"that was fitting them all"},{"speaker":"SHAY","startTime":2300.76,"endTime":2303.97,"body":"and only 2% of them"},{"speaker":"SHAY","startTime":2300.76,"endTime":2303.97,"body":"needed some customisations."},{"speaker":"SHAY","startTime":2304.59,"endTime":2312.11,"body":"So, that also makes space to be"},{"speaker":"SHAY","startTime":2304.59,"endTime":2312.11,"body":"a stronger believer in inclusive"},{"speaker":"SHAY","startTime":2312.11,"endTime":2315.57,"body":"design for the companies"},{"speaker":"SHAY","startTime":2312.11,"endTime":2315.57,"body":"and also for our environment."},{"speaker":"NEIL","startTime":2316.35,"endTime":2319.08,"body":"Yeah, excellent."},{"speaker":"NEIL","startTime":2316.35,"endTime":2319.08,"body":"Thank you, very much Shay."},{"speaker":"NEIL","startTime":2319.08,"endTime":2321.58,"body":"It's been a real pleasure"},{"speaker":"NEIL","startTime":2319.08,"endTime":2321.58,"body":"talking with you."},{"speaker":"NEIL","startTime":2321.58,"endTime":2325.97,"body":"I need to thank My Clear Text"},{"speaker":"NEIL","startTime":2321.58,"endTime":2325.97,"body":"for keeping us captioned"},{"speaker":"NEIL","startTime":2325.97,"endTime":2329.31,"body":"and point out to people"},{"speaker":"NEIL","startTime":2325.97,"endTime":2329.31,"body":"that we have a Go Fund Me."},{"speaker":"NEIL","startTime":2330.26,"endTime":2332.37,"body":"So check out"},{"speaker":"NEIL","startTime":2330.26,"endTime":2332.37,"body":"Axschat Go Fund Me."},{"speaker":"NEIL","startTime":2332.37,"endTime":2336.12,"body":"Shay, we really look forward"},{"speaker":"NEIL","startTime":2332.37,"endTime":2336.12,"body":"to encouraging people"},{"speaker":"NEIL","startTime":2336.12,"endTime":2339.22,"body":"joining in the conversation"},{"speaker":"NEIL","startTime":2336.12,"endTime":2339.22,"body":"with you and us on Twitter"},{"speaker":"NEIL","startTime":2339.22,"endTime":2341.33,"body":"on Tuesday night."},{"speaker":"NEIL","startTime":2339.22,"endTime":2341.33,"body":"Thank you very much."},{"speaker":"SHAY","startTime":2341.33,"endTime":2345.4,"body":"Thank you very much."},{"speaker":"SHAY","startTime":2341.33,"endTime":2345.4,"body":"Keep on smiling."}]}