{"version":"1.0.0","segments":[{"startTime":0.6,"endTime":1.83,"body":"AXSCHAT"},{"startTime":0.6,"endTime":1.83,"body":"Adrian Pickering"},{"speaker":"NEIL","startTime":1.83,"endTime":3.53,"body":"Hello and welcome to Axschat."},{"speaker":"NEIL","startTime":3.53,"endTime":7.21,"body":"I'm delighted that we are joined"},{"speaker":"NEIL","startTime":3.53,"endTime":7.21,"body":"today from Adrian from Robitica."},{"speaker":"NEIL","startTime":7.21,"endTime":9.67,"body":"Adrian, we had"},{"speaker":"NEIL","startTime":7.21,"endTime":9.67,"body":"a great conversation off air,"},{"speaker":"NEIL","startTime":10.22,"endTime":12.54,"body":"and yesterday as well,"},{"speaker":"NEIL","startTime":10.22,"endTime":12.54,"body":"which is why I was"},{"speaker":"NEIL","startTime":12.54,"endTime":14.639,"body":"so keen to get you on"},{"speaker":"NEIL","startTime":12.54,"endTime":14.639,"body":"as soon as possible."},{"speaker":"NEIL","startTime":15.59,"endTime":20.16,"body":"Please, you know tell me"},{"speaker":"NEIL","startTime":15.59,"endTime":20.16,"body":"and our audience,"},{"speaker":"NEIL","startTime":20.16,"endTime":22.55,"body":"a little about yourself"},{"speaker":"NEIL","startTime":22.55,"endTime":26.79,"body":"and what Robitica is doing"},{"speaker":"NEIL","startTime":22.55,"endTime":26.79,"body":"around sign language"},{"speaker":"NEIL","startTime":26.79,"endTime":29.79,"body":"because I got really excited"},{"speaker":"NEIL","startTime":26.79,"endTime":29.79,"body":"when we were talking yesterday."},{"speaker":"NEIL","startTime":29.79,"endTime":33.62,"body":"So, welcome to the show."},{"speaker":"NEIL","startTime":29.79,"endTime":33.62,"body":"And, please tell all."},{"speaker":"ADRIAN","startTime":34.42,"endTime":35.67,"body":"Thank you Neil."},{"speaker":"ADRIAN","startTime":35.67,"endTime":37.36,"body":"Thank you very much"},{"speaker":"ADRIAN","startTime":35.67,"endTime":37.36,"body":"for inviting me."},{"speaker":"ADRIAN","startTime":37.36,"endTime":40.01,"body":"It's an absolute privilege"},{"speaker":"ADRIAN","startTime":37.36,"endTime":40.01,"body":"to be here with you today."},{"speaker":"ADRIAN","startTime":42.11,"endTime":46.29,"body":"Basically, Robitica has"},{"speaker":"ADRIAN","startTime":42.11,"endTime":46.29,"body":"one very, very simple goal,"},{"speaker":"ADRIAN","startTime":46.29,"endTime":50.37,"body":"one ambition and that's to make"},{"speaker":"ADRIAN","startTime":46.29,"endTime":50.37,"body":"all of the world's information"},{"speaker":"ADRIAN","startTime":50.37,"endTime":51.92,"body":"and all of"},{"speaker":"ADRIAN","startTime":50.37,"endTime":51.92,"body":"the world's entertainment"},{"speaker":"ADRIAN","startTime":51.92,"endTime":54.27,"body":"available in sign languages,"},{"speaker":"ADRIAN","startTime":51.92,"endTime":54.27,"body":"simple as that."},{"speaker":"NEIL","startTime":56.06,"endTime":59.75,"body":"It sounds simple."},{"speaker":"NEIL","startTime":56.06,"endTime":59.75,"body":"But simple things can be used."},{"speaker":"NEIL","startTime":60.26,"endTime":65.07,"body":"So, that's a massive ambition"},{"speaker":"NEIL","startTime":60.26,"endTime":65.07,"body":"and you know,"},{"speaker":"NEIL","startTime":65.07,"endTime":66.49,"body":"and it's not trivial either."},{"speaker":"NEIL","startTime":66.49,"endTime":71.91,"body":"So, we know there is"},{"speaker":"NEIL","startTime":66.49,"endTime":71.91,"body":"lots of different sign language."},{"speaker":"NEIL","startTime":71.91,"endTime":75.75,"body":"But you're starting with British"},{"speaker":"NEIL","startTime":71.91,"endTime":75.75,"body":"Sign Language; am I correct?"},{"speaker":"ADRIAN","startTime":76.35,"endTime":79.92,"body":"That right, yes, British"},{"speaker":"ADRIAN","startTime":76.35,"endTime":79.92,"body":"Sign Language is our main focus."},{"speaker":"ADRIAN","startTime":81.55,"endTime":84.37,"body":"There is about 300,"},{"speaker":"ADRIAN","startTime":81.55,"endTime":84.37,"body":"hundred official"},{"speaker":"ADRIAN","startTime":84.37,"endTime":86.07,"body":"recognised sign languages"},{"speaker":"ADRIAN","startTime":84.37,"endTime":86.07,"body":"around the world,"},{"speaker":"ADRIAN","startTime":86.07,"endTime":89.96,"body":"probably many, many more that"},{"speaker":"ADRIAN","startTime":86.07,"endTime":89.96,"body":"are used throughout the world"},{"speaker":"ADRIAN","startTime":89.96,"endTime":91.83,"body":"that haven't been recognised."},{"speaker":"ADRIAN","startTime":91.83,"endTime":95.06,"body":"British Sign Language"},{"speaker":"ADRIAN","startTime":91.83,"endTime":95.06,"body":"is in the United Kingdom,"},{"speaker":"ADRIAN","startTime":95.06,"endTime":97.01,"body":"where I live,"},{"speaker":"ADRIAN","startTime":95.06,"endTime":97.01,"body":"it was recognised"},{"speaker":"ADRIAN","startTime":97.01,"endTime":100.28,"body":"as an official language"},{"speaker":"ADRIAN","startTime":97.01,"endTime":100.28,"body":"of the UK in the BSL"},{"speaker":"ADRIAN","startTime":100.28,"endTime":103.06,"body":"App last year"},{"speaker":"ADRIAN","startTime":100.28,"endTime":103.06,"body":"and that means"},{"speaker":"ADRIAN","startTime":103.06,"endTime":105.6,"body":"that there is"},{"speaker":"ADRIAN","startTime":103.06,"endTime":105.6,"body":"an official recognition"},{"speaker":"ADRIAN","startTime":105.6,"endTime":107.16,"body":"but it's going to be at last,"},{"speaker":"ADRIAN","startTime":107.16,"endTime":110.31,"body":"taken seriously as"},{"speaker":"ADRIAN","startTime":107.16,"endTime":110.31,"body":"an indigenous language"},{"speaker":"ADRIAN","startTime":110.31,"endTime":113.52,"body":"of people of Great Britain"},{"speaker":"ADRIAN","startTime":110.31,"endTime":113.52,"body":"and Northern Ireland."},{"speaker":"ADRIAN","startTime":113.52,"endTime":114.84,"body":"Although Northern Ireland"},{"speaker":"ADRIAN","startTime":114.84,"endTime":117.91,"body":"has a different language"},{"speaker":"ADRIAN","startTime":114.84,"endTime":117.91,"body":"of all things."},{"speaker":"NEIL","startTime":118.52,"endTime":120.38,"body":"Yes."},{"speaker":"NEIL","startTime":120.38,"endTime":123.79,"body":"So, yes, as you mentioned"},{"speaker":"NEIL","startTime":120.38,"endTime":123.79,"body":"there is this huge variety"},{"speaker":"NEIL","startTime":123.79,"endTime":127.39,"body":"of different sign languages"},{"speaker":"NEIL","startTime":123.79,"endTime":127.39,"body":"but we have to start somewhere."},{"speaker":"NEIL","startTime":127.39,"endTime":132.89,"body":"And whilst the UK and the US"},{"speaker":"NEIL","startTime":127.39,"endTime":132.89,"body":"in spoken language"},{"speaker":"NEIL","startTime":132.89,"endTime":137.44,"body":"are two nations separated"},{"speaker":"NEIL","startTime":132.89,"endTime":137.44,"body":"by a single language,"},{"speaker":"NEIL","startTime":137.44,"endTime":138.92,"body":"when it comes to sign language,"},{"speaker":"NEIL","startTime":138.92,"endTime":141.99,"body":"they are actually completely"},{"speaker":"NEIL","startTime":138.92,"endTime":141.99,"body":"separate languages."},{"speaker":"NEIL","startTime":141.99,"endTime":145.78,"body":"So, you can't just think"},{"speaker":"NEIL","startTime":141.99,"endTime":145.78,"body":"that you can move"},{"speaker":"NEIL","startTime":146.34,"endTime":148.8,"body":"British Sign Language"},{"speaker":"NEIL","startTime":146.34,"endTime":148.8,"body":"to an American audience."},{"speaker":"NEIL","startTime":148.8,"endTime":152.6,"body":"So, you have got"},{"speaker":"NEIL","startTime":148.8,"endTime":152.6,"body":"double the work"},{"speaker":"NEIL","startTime":152.6,"endTime":157.67,"body":"when it comes to translating"},{"speaker":"NEIL","startTime":152.6,"endTime":157.67,"body":"all of that information"},{"speaker":"NEIL","startTime":157.67,"endTime":160.15,"body":"that's out there in English"},{"speaker":"NEIL","startTime":157.67,"endTime":160.15,"body":"on the Internet."},{"speaker":"NEIL","startTime":160.15,"endTime":165.42,"body":"So, tell us a little bit about"},{"speaker":"NEIL","startTime":160.15,"endTime":165.42,"body":"how you're making that available"},{"speaker":"NEIL","startTime":166.41,"endTime":170.17,"body":"because I know that we have"},{"speaker":"NEIL","startTime":166.41,"endTime":170.17,"body":"this huge scarcity of people"},{"speaker":"NEIL","startTime":170.17,"endTime":173.31,"body":"that are qualified to be"},{"speaker":"NEIL","startTime":170.17,"endTime":173.31,"body":"sign language interpreters?"},{"speaker":"ADRIAN","startTime":173.31,"endTime":174.67,"body":"Neil, you're absolutely right."},{"speaker":"ADRIAN","startTime":174.67,"endTime":177.33,"body":"There is an incredible"},{"speaker":"ADRIAN","startTime":174.67,"endTime":177.33,"body":"chronic shortage"},{"speaker":"ADRIAN","startTime":177.33,"endTime":179.12,"body":"of interpreters"},{"speaker":"ADRIAN","startTime":177.33,"endTime":179.12,"body":"of translators."},{"speaker":"ADRIAN","startTime":180.41,"endTime":184.54,"body":"There are about 900"},{"speaker":"ADRIAN","startTime":180.41,"endTime":184.54,"body":"to a thousand RSLI"},{"speaker":"ADRIAN","startTime":184.54,"endTime":186.189,"body":"registered interpreters"},{"speaker":"ADRIAN","startTime":184.54,"endTime":186.189,"body":"in the UK"},{"speaker":"ADRIAN","startTime":186.94,"endTime":189.45,"body":"and they are trying to serve"},{"speaker":"ADRIAN","startTime":189.45,"endTime":192.8,"body":"all of the British Sign"},{"speaker":"ADRIAN","startTime":189.45,"endTime":192.8,"body":"Language community"},{"speaker":"ADRIAN","startTime":193.45,"endTime":195.48,"body":"and there are only well,"},{"speaker":"ADRIAN","startTime":195.48,"endTime":198.17,"body":"there are fewer than"},{"speaker":"ADRIAN","startTime":195.48,"endTime":198.17,"body":"100 deaf translators,"},{"speaker":"ADRIAN","startTime":198.79,"endTime":200.79,"body":"incredibly small number"},{"speaker":"ADRIAN","startTime":200.79,"endTime":203.58,"body":"and translating between"},{"speaker":"ADRIAN","startTime":200.79,"endTime":203.58,"body":"British Sign Language"},{"speaker":"ADRIAN","startTime":203.58,"endTime":208.32,"body":"and English is"},{"speaker":"ADRIAN","startTime":203.58,"endTime":208.32,"body":"extraordinarily mental taxing."},{"speaker":"ADRIAN","startTime":208.32,"endTime":211.16,"body":"It's cognitively probably"},{"speaker":"ADRIAN","startTime":208.32,"endTime":211.16,"body":"about the hardest job"},{"speaker":"ADRIAN","startTime":211.16,"endTime":212.87,"body":"that anyone can do."},{"speaker":"ADRIAN","startTime":212.87,"endTime":218.57,"body":"Unlike translating between say"},{"speaker":"ADRIAN","startTime":212.87,"endTime":218.57,"body":"English and Finish or Korean"},{"speaker":"ADRIAN","startTime":218.57,"endTime":220.37,"body":"and Portuguese."},{"speaker":"ADRIAN","startTime":220.37,"endTime":223.91,"body":"We don't have, we haven't"},{"speaker":"ADRIAN","startTime":220.37,"endTime":223.91,"body":"evolved to have language centres"},{"speaker":"ADRIAN","startTime":223.91,"endTime":228.62,"body":"that work directly efficiently"},{"speaker":"ADRIAN","startTime":223.91,"endTime":228.62,"body":"with sign languages."},{"speaker":"ADRIAN","startTime":228.62,"endTime":230.45,"body":"So, people who are working"},{"speaker":"ADRIAN","startTime":228.62,"endTime":230.45,"body":"and thinking"},{"speaker":"ADRIAN","startTime":230.45,"endTime":234.33,"body":"and talking in sign languages"},{"speaker":"ADRIAN","startTime":230.45,"endTime":234.33,"body":"are using their brains"},{"speaker":"ADRIAN","startTime":234.33,"endTime":237.9,"body":"so much more than those of us"},{"speaker":"ADRIAN","startTime":234.33,"endTime":237.9,"body":"who are thinking"},{"speaker":"ADRIAN","startTime":237.9,"endTime":241.87,"body":"and talking in spoken languages"},{"speaker":"ADRIAN","startTime":237.9,"endTime":241.87,"body":"or when we are writing."},{"speaker":"ADRIAN","startTime":241.87,"endTime":243.77,"body":"It's a lot more"},{"speaker":"ADRIAN","startTime":241.87,"endTime":243.77,"body":"cognitively difficult"},{"speaker":"ADRIAN","startTime":244.42,"endTime":247.41,"body":"and this is why typically"},{"speaker":"ADRIAN","startTime":244.42,"endTime":247.41,"body":"an interpreter"},{"speaker":"ADRIAN","startTime":247.41,"endTime":249.58,"body":"might work"},{"speaker":"ADRIAN","startTime":247.41,"endTime":249.58,"body":"for 20/30 minutes at a time"},{"speaker":"ADRIAN","startTime":249.58,"endTime":252.56,"body":"and then require"},{"speaker":"ADRIAN","startTime":249.58,"endTime":252.56,"body":"the same amount of time again"},{"speaker":"ADRIAN","startTime":252.56,"endTime":255.51,"body":"as a kind of rest"},{"speaker":"ADRIAN","startTime":252.56,"endTime":255.51,"body":"recovery period"},{"speaker":"ADRIAN","startTime":255.51,"endTime":257.17,"body":"because it's just utterly,"},{"speaker":"ADRIAN","startTime":257.17,"endTime":259.37,"body":"utterly exhausting,"},{"speaker":"ADRIAN","startTime":257.17,"endTime":259.37,"body":"really challenging work."},{"speaker":"ADRIAN","startTime":260.0,"endTime":264.72,"body":"So, if the interpreters"},{"speaker":"ADRIAN","startTime":260.0,"endTime":264.72,"body":"in the UK were working flat out,"},{"speaker":"ADRIAN","startTime":266.25,"endTime":268.83,"body":"only may be one"},{"speaker":"ADRIAN","startTime":266.25,"endTime":268.83,"body":"in 80 or one"},{"speaker":"ADRIAN","startTime":268.83,"endTime":275.26,"body":"in 100 of the people"},{"speaker":"ADRIAN","startTime":268.83,"endTime":275.26,"body":"requiring sign language"},{"speaker":"ADRIAN","startTime":275.26,"endTime":278.42,"body":"translations would actually"},{"speaker":"ADRIAN","startTime":275.26,"endTime":278.42,"body":"receive an interpretation."},{"speaker":"ADRIAN","startTime":278.42,"endTime":280.87,"body":"It's a tiny, tiny number"},{"speaker":"ADRIAN","startTime":278.42,"endTime":280.87,"body":"of interpreters"},{"speaker":"ADRIAN","startTime":281.42,"endTime":284.51,"body":"and a really, really important"},{"speaker":"ADRIAN","startTime":281.42,"endTime":284.51,"body":"problem and the reality is,"},{"speaker":"ADRIAN","startTime":284.51,"endTime":287.61,"body":"if you think about when you're"},{"speaker":"ADRIAN","startTime":284.51,"endTime":287.61,"body":"learning to read or write,"},{"speaker":"ADRIAN","startTime":289.08,"endTime":291.4,"body":"how difficult it is"},{"speaker":"ADRIAN","startTime":289.08,"endTime":291.4,"body":"when you're four or five"},{"speaker":"ADRIAN","startTime":291.4,"endTime":293.76,"body":"or six years old"},{"speaker":"ADRIAN","startTime":291.4,"endTime":293.76,"body":"to start to get that"},{"speaker":"ADRIAN","startTime":293.76,"endTime":297.49,"body":"but for those of us"},{"speaker":"ADRIAN","startTime":293.76,"endTime":297.49,"body":"who have hearing,"},{"speaker":"ADRIAN","startTime":297.49,"endTime":299.15,"body":"we have got the advantage"},{"speaker":"ADRIAN","startTime":297.49,"endTime":299.15,"body":"that we can match"},{"speaker":"ADRIAN","startTime":299.15,"endTime":301.09,"body":"the sounds up with the letters."},{"speaker":"ADRIAN","startTime":301.09,"endTime":303.09,"body":"If you're trying to learn"},{"speaker":"ADRIAN","startTime":301.09,"endTime":303.09,"body":"to read and write"},{"speaker":"ADRIAN","startTime":303.09,"endTime":306.35,"body":"without that advantage,"},{"speaker":"ADRIAN","startTime":303.09,"endTime":306.35,"body":"it's much, much larder."},{"speaker":"ADRIAN","startTime":306.35,"endTime":309.37,"body":"So, as a consequence,"},{"speaker":"ADRIAN","startTime":306.35,"endTime":309.37,"body":"children who are deaf,"},{"speaker":"ADRIAN","startTime":309.37,"endTime":310.86,"body":"learning to read and write,"},{"speaker":"ADRIAN","startTime":310.86,"endTime":312.71,"body":"have, they start"},{"speaker":"ADRIAN","startTime":310.86,"endTime":312.71,"body":"with a disadvantage"},{"speaker":"ADRIAN","startTime":312.71,"endTime":315.14,"body":"and they have to work"},{"speaker":"ADRIAN","startTime":312.71,"endTime":315.14,"body":"so much harder"},{"speaker":"ADRIAN","startTime":315.14,"endTime":318.71,"body":"and what that quite often"},{"speaker":"ADRIAN","startTime":315.14,"endTime":318.71,"body":"means is deaf children,"},{"speaker":"ADRIAN","startTime":318.71,"endTime":322.13,"body":"leaving school,"},{"speaker":"ADRIAN","startTime":318.71,"endTime":322.13,"body":"ten years reading age,"},{"speaker":"ADRIAN","startTime":322.13,"endTime":324.29,"body":"lower than their peers."},{"speaker":"ADRIAN","startTime":324.29,"endTime":326.86,"body":"Deaf people entering"},{"speaker":"ADRIAN","startTime":324.29,"endTime":326.86,"body":"the workplace"},{"speaker":"ADRIAN","startTime":326.86,"endTime":331.11,"body":"are typically then under"},{"speaker":"ADRIAN","startTime":326.86,"endTime":331.11,"body":"employed for their capability"},{"speaker":"ADRIAN","startTime":331.69,"endTime":335.67,"body":"because they are prejudiced"},{"speaker":"ADRIAN","startTime":331.69,"endTime":335.67,"body":"against by these starts"},{"speaker":"ADRIAN","startTime":335.67,"endTime":338.38,"body":"in life of their reading"},{"speaker":"ADRIAN","startTime":335.67,"endTime":338.38,"body":"is not,"},{"speaker":"ADRIAN","startTime":338.38,"endTime":340.68,"body":"it might not be"},{"speaker":"ADRIAN","startTime":338.38,"endTime":340.68,"body":"considered as good."},{"speaker":"ADRIAN","startTime":340.68,"endTime":343.44,"body":"And yet, actually they are"},{"speaker":"ADRIAN","startTime":340.68,"endTime":343.44,"body":"typically bilingual."},{"speaker":"ADRIAN","startTime":343.44,"endTime":346.36,"body":"They will be very, very strong"},{"speaker":"ADRIAN","startTime":343.44,"endTime":346.36,"body":"in their sign language"},{"speaker":"ADRIAN","startTime":346.36,"endTime":347.86,"body":"British Sign Language here"},{"speaker":"ADRIAN","startTime":347.86,"endTime":350.74,"body":"and they are no less"},{"speaker":"ADRIAN","startTime":347.86,"endTime":350.74,"body":"capable of communication"},{"speaker":"ADRIAN","startTime":350.74,"endTime":354.65,"body":"and what they are trying to do"},{"speaker":"ADRIAN","startTime":350.74,"endTime":354.65,"body":"is make the information"},{"speaker":"ADRIAN","startTime":354.65,"endTime":357.35,"body":"that's available"},{"speaker":"ADRIAN","startTime":354.65,"endTime":357.35,"body":"to those of us who are here"},{"speaker":"ADRIAN","startTime":357.35,"endTime":361.95,"body":"and to those are us who read,"},{"speaker":"ADRIAN","startTime":357.35,"endTime":361.95,"body":"available equally on complete"},{"speaker":"ADRIAN","startTime":361.95,"endTime":366.03,"body":"even footing to those who"},{"speaker":"ADRIAN","startTime":361.95,"endTime":366.03,"body":"prefer British Sign Language."},{"speaker":"DEBRA","startTime":366.58,"endTime":367.82,"body":"Well, Adrian,"},{"speaker":"DEBRA","startTime":367.82,"endTime":371.39,"body":"that's quite an undertaking."},{"speaker":"DEBRA","startTime":371.39,"endTime":373.36,"body":"Something else"},{"speaker":"DEBRA","startTime":371.39,"endTime":373.36,"body":"that we see is that,"},{"speaker":"DEBRA","startTime":373.36,"endTime":376.15,"body":"I know that I,"},{"speaker":"DEBRA","startTime":373.36,"endTime":376.15,"body":"like all of us on this call,"},{"speaker":"DEBRA","startTime":377.65,"endTime":382.88,"body":"we want to be fully accessible"},{"speaker":"DEBRA","startTime":377.65,"endTime":382.88,"body":"and I hear so often corporations"},{"speaker":"DEBRA","startTime":382.88,"endTime":385.21,"body":"that want to employ people"},{"speaker":"DEBRA","startTime":382.88,"endTime":385.21,"body":"that are deaf,"},{"speaker":"DEBRA","startTime":385.21,"endTime":390.18,"body":"still being really afraid"},{"speaker":"DEBRA","startTime":385.21,"endTime":390.18,"body":"to actually employ people"},{"speaker":"DEBRA","startTime":390.18,"endTime":392.91,"body":"that are deaf"},{"speaker":"DEBRA","startTime":390.18,"endTime":392.91,"body":"because they don't understand"},{"speaker":"DEBRA","startTime":392.91,"endTime":396.18,"body":"the sign language component"},{"speaker":"DEBRA","startTime":392.91,"endTime":396.18,"body":"of it and what they think,"},{"speaker":"DEBRA","startTime":396.18,"endTime":398.18,"body":"what they translated"},{"speaker":"DEBRA","startTime":396.18,"endTime":398.18,"body":"often to only"},{"speaker":"DEBRA","startTime":398.18,"endTime":399.63,"body":"because they have"},{"speaker":"DEBRA","startTime":398.18,"endTime":399.63,"body":"told me this,"},{"speaker":"DEBRA","startTime":399.63,"endTime":402.63,"body":"is because it is"},{"speaker":"DEBRA","startTime":399.63,"endTime":402.63,"body":"just so expensive."},{"speaker":"DEBRA","startTime":402.63,"endTime":406.51,"body":"It is so expensive, even though"},{"speaker":"DEBRA","startTime":402.63,"endTime":406.51,"body":"you just mention one listen"},{"speaker":"DEBRA","startTime":406.51,"endTime":409.45,"body":"why we should pay these"},{"speaker":"DEBRA","startTime":406.51,"endTime":409.45,"body":"professionals appropriately"},{"speaker":"DEBRA","startTime":409.45,"endTime":413.67,"body":"because it is so taxing"},{"speaker":"DEBRA","startTime":409.45,"endTime":413.67,"body":"cognitively, doing it."},{"speaker":"DEBRA","startTime":413.67,"endTime":416.85,"body":"But also, I knew we were trying"},{"speaker":"DEBRA","startTime":413.67,"endTime":416.85,"body":"and I know this is something"},{"speaker":"DEBRA","startTime":416.85,"endTime":419.8,"body":"your group is trying to do"},{"speaker":"DEBRA","startTime":416.85,"endTime":419.8,"body":"as well but as a society,"},{"speaker":"DEBRA","startTime":420.81,"endTime":422.77,"body":"this is really hard,"},{"speaker":"DEBRA","startTime":420.81,"endTime":422.77,"body":"the sign language stuff."},{"speaker":"DEBRA","startTime":422.77,"endTime":425.96,"body":"So, we are going to make avatars"},{"speaker":"DEBRA","startTime":422.77,"endTime":425.96,"body":"and we'll solve it that way"},{"speaker":"DEBRA","startTime":425.96,"endTime":428.74,"body":"because all we have"},{"speaker":"DEBRA","startTime":425.96,"endTime":428.74,"body":"to do as society,"},{"speaker":"DEBRA","startTime":428.74,"endTime":430.14,"body":"I'm being sarcastic,"},{"speaker":"DEBRA","startTime":430.14,"endTime":436.57,"body":"is we have to just replace me"},{"speaker":"DEBRA","startTime":430.14,"endTime":436.57,"body":"speaking to you when of course,"},{"speaker":"DEBRA","startTime":436.57,"endTime":438.98,"body":"we know sign language"},{"speaker":"DEBRA","startTime":436.57,"endTime":438.98,"body":"is so much more than that."},{"speaker":"DEBRA","startTime":438.98,"endTime":442.05,"body":"So, there seems to be"},{"speaker":"DEBRA","startTime":438.98,"endTime":442.05,"body":"a lot of confusion."},{"speaker":"DEBRA","startTime":442.05,"endTime":444.41,"body":"I personally didn't realise"},{"speaker":"DEBRA","startTime":444.41,"endTime":446.87,"body":"that there was 300"},{"speaker":"DEBRA","startTime":444.41,"endTime":446.87,"body":"different sign language,"},{"speaker":"DEBRA","startTime":446.87,"endTime":452.51,"body":"I know recognised."},{"speaker":"DEBRA","startTime":446.87,"endTime":452.51,"body":"And so, this is so complicated."},{"speaker":"DEBRA","startTime":452.51,"endTime":454.97,"body":"And we are saying"},{"speaker":"DEBRA","startTime":452.51,"endTime":454.97,"body":"to employers you need"},{"speaker":"DEBRA","startTime":454.97,"endTime":457.31,"body":"to make sure"},{"speaker":"DEBRA","startTime":454.97,"endTime":457.31,"body":"you're hiring all of us,"},{"speaker":"DEBRA","startTime":457.31,"endTime":459.75,"body":"especially including people"},{"speaker":"DEBRA","startTime":457.31,"endTime":459.75,"body":"that are deaf,"},{"speaker":"DEBRA","startTime":459.75,"endTime":461.09,"body":"people who are hard of hearing,"},{"speaker":"DEBRA","startTime":461.09,"endTime":463.16,"body":"people that are using"},{"speaker":"DEBRA","startTime":461.09,"endTime":463.16,"body":"sign language."},{"speaker":"DEBRA","startTime":463.16,"endTime":467.26,"body":"But there just seems to be"},{"speaker":"DEBRA","startTime":463.16,"endTime":467.26,"body":"a lot of confusion"},{"speaker":"DEBRA","startTime":467.26,"endTime":469.61,"body":"with this specific thing"},{"speaker":"DEBRA","startTime":467.26,"endTime":469.61,"body":"in the marketplace."},{"speaker":"DEBRA","startTime":469.61,"endTime":473.59,"body":"You're talking about"},{"speaker":"DEBRA","startTime":469.61,"endTime":473.59,"body":"the disadvantages to a child,"},{"speaker":"DEBRA","startTime":474.13,"endTime":477.58,"body":"you know, ten years"},{"speaker":"DEBRA","startTime":474.13,"endTime":477.58,"body":"behind their peers."},{"speaker":"DEBRA","startTime":478.7,"endTime":481.92,"body":"You know, how in the world"},{"speaker":"DEBRA","startTime":478.7,"endTime":481.92,"body":"do you begin to wrap your arms"},{"speaker":"DEBRA","startTime":481.92,"endTime":486.37,"body":"around this complicated topic."},{"speaker":"DEBRA","startTime":481.92,"endTime":486.37,"body":"I understand why we must,"},{"speaker":"DEBRA","startTime":486.37,"endTime":489.13,"body":"Adrian and I am so glad"},{"speaker":"DEBRA","startTime":486.37,"endTime":489.13,"body":"Neil invited you"},{"speaker":"DEBRA","startTime":489.13,"endTime":495.82,"body":"because it's a very complicated"},{"speaker":"DEBRA","startTime":489.13,"endTime":495.82,"body":"topic and so,"},{"speaker":"DEBRA","startTime":495.82,"endTime":498.05,"body":"how do you even begin to start"},{"speaker":"DEBRA","startTime":498.05,"endTime":500.8,"body":"to unravel"},{"speaker":"DEBRA","startTime":498.05,"endTime":500.8,"body":"the complexity of this,"},{"speaker":"DEBRA","startTime":500.8,"endTime":503.12,"body":"to begin to do this."},{"speaker":"DEBRA","startTime":503.12,"endTime":506.51,"body":"I mean, just because"},{"speaker":"DEBRA","startTime":503.12,"endTime":506.51,"body":"it really is a complex topic."},{"speaker":"DEBRA","startTime":506.51,"endTime":508.86,"body":"And I, you made"},{"speaker":"DEBRA","startTime":506.51,"endTime":508.86,"body":"an important point"},{"speaker":"DEBRA","startTime":508.86,"endTime":512.53,"body":"that I just want to say that"},{"speaker":"DEBRA","startTime":508.86,"endTime":512.53,"body":"you said, we are the community."},{"speaker":"DEBRA","startTime":512.53,"endTime":514.88,"body":"So, first of all you do it"},{"speaker":"DEBRA","startTime":512.53,"endTime":514.88,"body":"with community"},{"speaker":"DEBRA","startTime":514.88,"endTime":517.81,"body":"but I was just curious because"},{"speaker":"DEBRA","startTime":514.88,"endTime":517.81,"body":"of all of the moving parts."},{"speaker":"DEBRA","startTime":517.81,"endTime":520.06,"body":"How do you begin to wrap"},{"speaker":"DEBRA","startTime":517.81,"endTime":520.06,"body":"your arms around it?"},{"speaker":"A.   ADRIAN","startTime":521.21,"endTime":524.36,"body":"We started"},{"speaker":"A.   ADRIAN","startTime":521.21,"endTime":524.36,"body":"with a much simpler aim."},{"speaker":"A.   ADRIAN","startTime":526.36,"endTime":528.7,"body":"British Sign Language,"},{"speaker":"A.   ADRIAN","startTime":526.36,"endTime":528.7,"body":"like American Sign Language,"},{"speaker":"A.   ADRIAN","startTime":528.7,"endTime":531.83,"body":"French Sign Language,"},{"speaker":"A.   ADRIAN","startTime":528.7,"endTime":531.83,"body":"Portuguese Sign Language,"},{"speaker":"A.   ADRIAN","startTime":533.39,"endTime":535.32,"body":"they are all languages,"},{"speaker":"A.   ADRIAN","startTime":533.39,"endTime":535.32,"body":"in their own right."},{"speaker":"A.   ADRIAN","startTime":535.32,"endTime":537.33,"body":"They have their own grammar,"},{"speaker":"A.   ADRIAN","startTime":535.32,"endTime":537.33,"body":"their own syntax,"},{"speaker":"A.   ADRIAN","startTime":537.33,"endTime":539.2,"body":"their own vocabulary,"},{"speaker":"A.   ADRIAN","startTime":537.33,"endTime":539.2,"body":"their own rules,"},{"speaker":"A.   ADRIAN","startTime":539.2,"endTime":542.76,"body":"their own way of operating"},{"speaker":"A.   ADRIAN","startTime":539.2,"endTime":542.76,"body":"and they have their own cultures"},{"speaker":"A.   ADRIAN","startTime":542.76,"endTime":545.609,"body":"as well which is absolutely"},{"speaker":"A.   ADRIAN","startTime":542.76,"endTime":545.609,"body":"critical within the language."},{"speaker":"A.   ADRIAN","startTime":546.12,"endTime":549.79,"body":"We started out working on"},{"speaker":"A.   ADRIAN","startTime":546.12,"endTime":549.79,"body":"a much, much simpler problem,"},{"speaker":"A.   ADRIAN","startTime":550.31,"endTime":555.58,"body":"a problem called queued speech,"},{"speaker":"A.   ADRIAN","startTime":550.31,"endTime":555.58,"body":"which is not a language at all"},{"speaker":"A.   ADRIAN","startTime":556.43,"endTime":559.19,"body":"but to some people"},{"speaker":"A.   ADRIAN","startTime":556.43,"endTime":559.19,"body":"it looks a bit like signing"},{"speaker":"A.   ADRIAN","startTime":559.19,"endTime":561.62,"body":"because it uses"},{"speaker":"A.   ADRIAN","startTime":559.19,"endTime":561.62,"body":"hand gestures,"},{"speaker":"A.   ADRIAN","startTime":561.62,"endTime":565.28,"body":"in order to make the sounds"},{"speaker":"A.   ADRIAN","startTime":561.62,"endTime":565.28,"body":"that we make with our mouth"},{"speaker":"A.   ADRIAN","startTime":565.28,"endTime":567.47,"body":"to make a visual version"},{"speaker":"A.   ADRIAN","startTime":565.28,"endTime":567.47,"body":"of those."},{"speaker":"A.   ADRIAN","startTime":568.15,"endTime":569.72,"body":"So, what I mean by that is,"},{"speaker":"A.   ADRIAN","startTime":569.72,"endTime":574.75,"body":"I'm sure, to some degree"},{"speaker":"A.   ADRIAN","startTime":569.72,"endTime":574.75,"body":"rely a little bit on lip,"},{"speaker":"A.   ADRIAN","startTime":574.75,"endTime":577.21,"body":"whether we realise it or not"},{"speaker":"A.   ADRIAN","startTime":574.75,"endTime":577.21,"body":"and as we became older,"},{"speaker":"A.   ADRIAN","startTime":577.21,"endTime":579.7,"body":"it becomes typically more"},{"speaker":"A.   ADRIAN","startTime":577.21,"endTime":579.7,"body":"and more reliant."},{"speaker":"A.   ADRIAN","startTime":580.52,"endTime":584.06,"body":"But a lot of sounds"},{"speaker":"A.   ADRIAN","startTime":580.52,"endTime":584.06,"body":"look the same on the lips."},{"speaker":"A.   ADRIAN","startTime":584.61,"endTime":588.38,"body":"If I were to say"},{"speaker":"A.   ADRIAN","startTime":584.61,"endTime":588.38,"body":"to you B, P, Me"},{"speaker":"A.   ADRIAN","startTime":589.5,"endTime":591.5,"body":"and then I was to say"},{"speaker":"A.   ADRIAN","startTime":589.5,"endTime":591.5,"body":"it silently,"},{"speaker":"A.   ADRIAN","startTime":592.19,"endTime":594.03,"body":"which one of those"},{"speaker":"A.   ADRIAN","startTime":592.19,"endTime":594.03,"body":"am I saying here?"},{"speaker":"A.   ADRIAN","startTime":596.36,"endTime":601.56,"body":"Anyone?"},{"speaker":"A.   ADRIAN","startTime":596.36,"endTime":601.56,"body":"You can't really tell."},{"speaker":"DEBRA","startTime":602.9,"endTime":604.16,"body":"So, we see?"},{"speaker":"ADRIAN","startTime":604.16,"endTime":607.13,"body":"So, what it is we recognise"},{"speaker":"ADRIAN","startTime":607.13,"endTime":610.56,"body":"a lot of these sounds look"},{"speaker":"ADRIAN","startTime":607.13,"endTime":610.56,"body":"the same when they are mouthed"},{"speaker":"ADRIAN","startTime":612.04,"endTime":615.76,"body":"and what we do is we add"},{"speaker":"ADRIAN","startTime":612.04,"endTime":615.76,"body":"eight different hand shapes"},{"speaker":"ADRIAN","startTime":616.58,"endTime":618.25,"body":"to represent"},{"speaker":"ADRIAN","startTime":616.58,"endTime":618.25,"body":"all the different,"},{"speaker":"ADRIAN","startTime":619.57,"endTime":622.59,"body":"to disambiguate"},{"speaker":"ADRIAN","startTime":619.57,"endTime":622.59,"body":"all the different lip shapes."},{"speaker":"ADRIAN","startTime":622.59,"endTime":626.28,"body":"So, with B, P and Me,"},{"speaker":"ADRIAN","startTime":622.59,"endTime":626.28,"body":"we have got B,"},{"speaker":"ADRIAN","startTime":627.54,"endTime":629.78,"body":"sorry, P,"},{"speaker":"ADRIAN","startTime":627.54,"endTime":629.78,"body":"I'm getting it wrong,"},{"speaker":"ADRIAN","startTime":629.78,"endTime":632.52,"body":"the pressure of being"},{"speaker":"ADRIAN","startTime":629.78,"endTime":632.52,"body":"on a webcam."},{"speaker":"ADRIAN","startTime":632.52,"endTime":635.25,"body":"So, we have got P"},{"speaker":"ADRIAN","startTime":632.52,"endTime":635.25,"body":"with one finger."},{"speaker":"ADRIAN","startTime":636.26,"endTime":639.97,"body":"And then we have got B"},{"speaker":"ADRIAN","startTime":636.26,"endTime":639.97,"body":"with four fingers."},{"speaker":"ADRIAN","startTime":641.11,"endTime":645.95,"body":"Me, with five fingers."},{"speaker":"ADRIAN","startTime":641.11,"endTime":645.95,"body":"And so, now, if I went,"},{"speaker":"ADRIAN","startTime":648.91,"endTime":651.57,"body":"anyone who has got"},{"speaker":"ADRIAN","startTime":648.91,"endTime":651.57,"body":"the training in queued speech"},{"speaker":"ADRIAN","startTime":651.57,"endTime":655.52,"body":"knows that that is P"},{"speaker":"ADRIAN","startTime":651.57,"endTime":655.52,"body":"and not B or Me."},{"speaker":"ADRIAN","startTime":656.54,"endTime":661.92,"body":"And because queued speech"},{"speaker":"ADRIAN","startTime":656.54,"endTime":661.92,"body":"relies on a spoken language,"},{"speaker":"ADRIAN","startTime":662.46,"endTime":665.95,"body":"it means that if you already"},{"speaker":"ADRIAN","startTime":662.46,"endTime":665.95,"body":"have that language skills"},{"speaker":"ADRIAN","startTime":665.95,"endTime":670.69,"body":"then you can run queued speech"},{"speaker":"ADRIAN","startTime":665.95,"endTime":670.69,"body":"depending on your own capability"},{"speaker":"ADRIAN","startTime":670.69,"endTime":672.32,"body":"and the amount of time"},{"speaker":"ADRIAN","startTime":670.69,"endTime":672.32,"body":"you put in,"},{"speaker":"ADRIAN","startTime":672.32,"endTime":674.7,"body":"between a few days"},{"speaker":"ADRIAN","startTime":672.32,"endTime":674.7,"body":"and a few weeks."},{"speaker":"ADRIAN","startTime":674.7,"endTime":677.63,"body":"Compare that to a sign"},{"speaker":"ADRIAN","startTime":674.7,"endTime":677.63,"body":"language which takes years."},{"speaker":"ADRIAN","startTime":677.63,"endTime":680.39,"body":"To become a professional"},{"speaker":"ADRIAN","startTime":677.63,"endTime":680.39,"body":"interpreter for instance,"},{"speaker":"ADRIAN","startTime":680.39,"endTime":682.88,"body":"might take you seven,"},{"speaker":"ADRIAN","startTime":680.39,"endTime":682.88,"body":"eight, nine years"},{"speaker":"ADRIAN","startTime":682.88,"endTime":686.12,"body":"and be the equivalent"},{"speaker":"ADRIAN","startTime":682.88,"endTime":686.12,"body":"amount of training"},{"speaker":"ADRIAN","startTime":686.12,"endTime":690.66,"body":"and the amount of expense"},{"speaker":"ADRIAN","startTime":686.12,"endTime":690.66,"body":"of getting a degree"},{"speaker":"ADRIAN","startTime":690.66,"endTime":692.6,"body":"and a postgraduate"},{"speaker":"ADRIAN","startTime":690.66,"endTime":692.6,"body":"qualification."},{"speaker":"ADRIAN","startTime":692.6,"endTime":694.78,"body":"It's really, really,"},{"speaker":"ADRIAN","startTime":692.6,"endTime":694.78,"body":"really intensive work."},{"speaker":"ADRIAN","startTime":695.8,"endTime":697.69,"body":"Queued speech you can learn"},{"speaker":"ADRIAN","startTime":695.8,"endTime":697.69,"body":"very quickly,"},{"speaker":"ADRIAN","startTime":697.69,"endTime":700.71,"body":"but it does depend on you"},{"speaker":"ADRIAN","startTime":697.69,"endTime":700.71,"body":"having a language."},{"speaker":"ADRIAN","startTime":701.56,"endTime":706.54,"body":"And the reason why queued speech"},{"speaker":"ADRIAN","startTime":701.56,"endTime":706.54,"body":"has a really important value"},{"speaker":"ADRIAN","startTime":707.4,"endTime":712.28,"body":"is it does help when children"},{"speaker":"ADRIAN","startTime":707.4,"endTime":712.28,"body":"are born into hearing families."},{"speaker":"ADRIAN","startTime":712.28,"endTime":714.52,"body":"It helps in the early,"},{"speaker":"ADRIAN","startTime":712.28,"endTime":714.52,"body":"it can help in the early stages,"},{"speaker":"ADRIAN","startTime":714.52,"endTime":716.25,"body":"it's not for all deaf children"},{"speaker":"ADRIAN","startTime":716.25,"endTime":718.69,"body":"and it's certainly not"},{"speaker":"ADRIAN","startTime":716.25,"endTime":718.69,"body":"for all deaf families."},{"speaker":"ADRIAN","startTime":719.25,"endTime":724.87,"body":"But if you imagine,"},{"speaker":"ADRIAN","startTime":719.25,"endTime":724.87,"body":"you're infant has been diagnosed"},{"speaker":"ADRIAN","startTime":724.87,"endTime":727.2,"body":"as being profoundly deaf"},{"speaker":"ADRIAN","startTime":724.87,"endTime":727.2,"body":"and you're hearing"},{"speaker":"ADRIAN","startTime":727.2,"endTime":730.67,"body":"and you've had no exposure"},{"speaker":"ADRIAN","startTime":727.2,"endTime":730.67,"body":"to any sign languages,"},{"speaker":"ADRIAN","startTime":730.67,"endTime":732.62,"body":"you want to communicate"},{"speaker":"ADRIAN","startTime":730.67,"endTime":732.62,"body":"with your baby"},{"speaker":"ADRIAN","startTime":732.62,"endTime":735.08,"body":"as soon you can"},{"speaker":"ADRIAN","startTime":732.62,"endTime":735.08,"body":"and what this does is,"},{"speaker":"ADRIAN","startTime":735.08,"endTime":739.5,"body":"it kind of, it buys you time"},{"speaker":"ADRIAN","startTime":735.08,"endTime":739.5,"body":"to start to learn to sign,"},{"speaker":"ADRIAN","startTime":739.5,"endTime":742.06,"body":"if sign language"},{"speaker":"ADRIAN","startTime":739.5,"endTime":742.06,"body":"is the right way for you"},{"speaker":"ADRIAN","startTime":742.06,"endTime":745.55,"body":"because you can get this queuing"},{"speaker":"ADRIAN","startTime":742.06,"endTime":745.55,"body":"in a matter of days."},{"speaker":"ADRIAN","startTime":745.55,"endTime":747.62,"body":"Whereas the learning to sign,"},{"speaker":"ADRIAN","startTime":747.62,"endTime":750.15,"body":"you will learn to sign"},{"speaker":"ADRIAN","startTime":747.62,"endTime":750.15,"body":"with your child"},{"speaker":"ADRIAN","startTime":750.15,"endTime":752.29,"body":"over many, many, many years."},{"speaker":"ADRIAN","startTime":752.29,"endTime":754.67,"body":"And so, this gives"},{"speaker":"ADRIAN","startTime":752.29,"endTime":754.67,"body":"you kind of that"},{"speaker":"ADRIAN","startTime":754.67,"endTime":757.02,"body":"and almost instant ability"},{"speaker":"ADRIAN","startTime":757.02,"endTime":760.53,"body":"to bond and communicate"},{"speaker":"ADRIAN","startTime":757.02,"endTime":760.53,"body":"with your baby as well as,"},{"speaker":"ADRIAN","startTime":760.53,"endTime":764.19,"body":"it's been said to be really"},{"speaker":"ADRIAN","startTime":760.53,"endTime":764.19,"body":"supportive of learning phonics"},{"speaker":"ADRIAN","startTime":764.19,"endTime":766.07,"body":"and helping deaf children"},{"speaker":"ADRIAN","startTime":766.07,"endTime":770.0,"body":"to learn to both to speak"},{"speaker":"ADRIAN","startTime":766.07,"endTime":770.0,"body":"and to read."},{"speaker":"ADRIAN","startTime":770.0,"endTime":772.4,"body":"So, it's a great,"},{"speaker":"ADRIAN","startTime":770.0,"endTime":772.4,"body":"it's something"},{"speaker":"ADRIAN","startTime":772.4,"endTime":774.75,"body":"that's quite niche"},{"speaker":"ADRIAN","startTime":772.4,"endTime":774.75,"body":"in United Kingdom."},{"speaker":"ADRIAN","startTime":774.75,"endTime":777.71,"body":"It's used much more"},{"speaker":"ADRIAN","startTime":774.75,"endTime":777.71,"body":"in the United States,"},{"speaker":"ADRIAN","startTime":777.71,"endTime":779.31,"body":"in France and Belgium"},{"speaker":"ADRIAN","startTime":780.81,"endTime":782.909,"body":"but, it's a really,"},{"speaker":"ADRIAN","startTime":780.81,"endTime":782.909,"body":"really, really useful,"},{"speaker":"ADRIAN","startTime":783.66,"endTime":786.98,"body":"it's a really useful way"},{"speaker":"ADRIAN","startTime":783.66,"endTime":786.98,"body":"of helping people communicate"},{"speaker":"ADRIAN","startTime":787.67,"endTime":788.97,"body":"but it's not a language"},{"speaker":"ADRIAN","startTime":788.97,"endTime":790.98,"body":"and it's certainly not"},{"speaker":"ADRIAN","startTime":788.97,"endTime":790.98,"body":"a sign language"},{"speaker":"ADRIAN","startTime":792.19,"endTime":793.52,"body":"but we started out with that"},{"speaker":"ADRIAN","startTime":793.52,"endTime":796.68,"body":"because there is"},{"speaker":"ADRIAN","startTime":793.52,"endTime":796.68,"body":"really great value,"},{"speaker":"ADRIAN","startTime":796.68,"endTime":799.56,"body":"it can do a lot of good"},{"speaker":"ADRIAN","startTime":796.68,"endTime":799.56,"body":"and it's also a lot easier,"},{"speaker":"ADRIAN","startTime":800.44,"endTime":802.6,"body":"just as it's easier"},{"speaker":"ADRIAN","startTime":800.44,"endTime":802.6,"body":"for people to learn it,"},{"speaker":"ADRIAN","startTime":802.6,"endTime":805.31,"body":"it's also much easier"},{"speaker":"ADRIAN","startTime":802.6,"endTime":805.31,"body":"for computers to learn it."},{"speaker":"ADRIAN","startTime":805.31,"endTime":807.31,"body":"So, there is only 8 hand shapes,"},{"speaker":"ADRIAN","startTime":807.31,"endTime":812.15,"body":"as opposed to many"},{"speaker":"ADRIAN","startTime":807.31,"endTime":812.15,"body":"different gestures"},{"speaker":"ADRIAN","startTime":812.15,"endTime":815.81,"body":"and that's only talking about"},{"speaker":"ADRIAN","startTime":812.15,"endTime":815.81,"body":"hands with sign languages."},{"speaker":"ADRIAN","startTime":815.81,"endTime":819.38,"body":"So, just eight hand shapes"},{"speaker":"ADRIAN","startTime":815.81,"endTime":819.38,"body":"and the different patterns"},{"speaker":"ADRIAN","startTime":819.38,"endTime":822.38,"body":"that you can make"},{"speaker":"ADRIAN","startTime":819.38,"endTime":822.38,"body":"and that's basically it."},{"speaker":"ADRIAN","startTime":822.9,"endTime":825.77,"body":"So, we started out"},{"speaker":"ADRIAN","startTime":822.9,"endTime":825.77,"body":"making avatars"},{"speaker":"ADRIAN","startTime":825.77,"endTime":827.94,"body":"that could perform"},{"speaker":"ADRIAN","startTime":825.77,"endTime":827.94,"body":"queued speech."},{"speaker":"ADRIAN","startTime":828.8,"endTime":832.9,"body":"And we had our first ones"},{"speaker":"ADRIAN","startTime":828.8,"endTime":832.9,"body":"about three years ago."},{"speaker":"ADRIAN","startTime":834.36,"endTime":836.41,"body":"We had them deployed"},{"speaker":"ADRIAN","startTime":834.36,"endTime":836.41,"body":"in airports,"},{"speaker":"ADRIAN","startTime":836.41,"endTime":838.74,"body":"so that people"},{"speaker":"ADRIAN","startTime":836.41,"endTime":838.74,"body":"with hearing loss"},{"speaker":"ADRIAN","startTime":838.74,"endTime":841.89,"body":"typically could have something"},{"speaker":"ADRIAN","startTime":838.74,"endTime":841.89,"body":"that would lip speak for them"},{"speaker":"ADRIAN","startTime":841.89,"endTime":845.55,"body":"and be supported by queued"},{"speaker":"ADRIAN","startTime":841.89,"endTime":845.55,"body":"speech and on screen captions"},{"speaker":"ADRIAN","startTime":845.55,"endTime":849.37,"body":"so that they could know"},{"speaker":"ADRIAN","startTime":845.55,"endTime":849.37,"body":"what is going on"},{"speaker":"ADRIAN","startTime":849.37,"endTime":850.97,"body":"and they could ask questions"},{"speaker":"ADRIAN","startTime":851.81,"endTime":855.46,"body":"and the FAQ bot"},{"speaker":"ADRIAN","startTime":851.81,"endTime":855.46,"body":"would then respond"},{"speaker":"ADRIAN","startTime":855.46,"endTime":858.64,"body":"in whatever language"},{"speaker":"ADRIAN","startTime":855.46,"endTime":858.64,"body":"they had chosen on screen,"},{"speaker":"ADRIAN","startTime":858.64,"endTime":862.07,"body":"queuing it in that language"},{"speaker":"ADRIAN","startTime":858.64,"endTime":862.07,"body":"with lip speaking as well."},{"speaker":"ADRIAN","startTime":863.24,"endTime":865.85,"body":"So, that's where we started,"},{"speaker":"ADRIAN","startTime":863.24,"endTime":865.85,"body":"much, much simpler problem."},{"speaker":"ADRIAN","startTime":865.85,"endTime":868.85,"body":"So, that we could work"},{"speaker":"ADRIAN","startTime":865.85,"endTime":868.85,"body":"on the problems of the avatar"},{"speaker":"ADRIAN","startTime":868.85,"endTime":873.24,"body":"and expression and the basics,"},{"speaker":"ADRIAN","startTime":868.85,"endTime":873.24,"body":"the basic mechanics,"},{"speaker":"ADRIAN","startTime":873.24,"endTime":874.75,"body":"before getting into the really,"},{"speaker":"ADRIAN","startTime":874.75,"endTime":877.72,"body":"really much more"},{"speaker":"ADRIAN","startTime":874.75,"endTime":877.72,"body":"challenging area of the AI"},{"speaker":"ADRIAN","startTime":878.45,"endTime":882.51,"body":"and the AI is really"},{"speaker":"ADRIAN","startTime":878.45,"endTime":882.51,"body":"important because yes,"},{"speaker":"ADRIAN","startTime":883.4,"endTime":887.59,"body":"there just aren't enough people"},{"speaker":"ADRIAN","startTime":883.4,"endTime":887.59,"body":"to perform these translations."},{"speaker":"ADRIAN","startTime":887.59,"endTime":889.44,"body":"The only way we are"},{"speaker":"ADRIAN","startTime":887.59,"endTime":889.44,"body":"going to get anything,"},{"speaker":"ADRIAN","startTime":889.44,"endTime":890.77,"body":"if there are a thousand times"},{"speaker":"ADRIAN","startTime":890.77,"endTime":892.36,"body":"as many interpreters"},{"speaker":"ADRIAN","startTime":890.77,"endTime":892.36,"body":"and translators,"},{"speaker":"ADRIAN","startTime":892.36,"endTime":896.24,"body":"it still wouldn't scratch the"},{"speaker":"ADRIAN","startTime":892.36,"endTime":896.24,"body":"service of the amount of content"},{"speaker":"ADRIAN","startTime":896.24,"endTime":897.46,"body":"being creating every day."},{"speaker":"ADRIAN","startTime":897.46,"endTime":899.64,"body":"We are sitting here today,"},{"speaker":"ADRIAN","startTime":897.46,"endTime":899.64,"body":"creating content,"},{"speaker":"ADRIAN","startTime":899.64,"endTime":902.34,"body":"creating valuable content"},{"speaker":"ADRIAN","startTime":899.64,"endTime":902.34,"body":"that people want to consume."},{"speaker":"ADRIAN","startTime":903.23,"endTime":906.59,"body":"Every single minute of the day"},{"speaker":"ADRIAN","startTime":903.23,"endTime":906.59,"body":"of every single day,"},{"speaker":"ADRIAN","startTime":906.59,"endTime":910.54,"body":"more than 500 hours are uploaded"},{"speaker":"ADRIAN","startTime":906.59,"endTime":910.54,"body":"to YouTube, 500 hours."},{"speaker":"ADRIAN","startTime":911.17,"endTime":915.63,"body":"How many translators do you need"},{"speaker":"ADRIAN","startTime":911.17,"endTime":915.63,"body":"to turn that into sign language?"},{"speaker":"ADRIAN","startTime":915.63,"endTime":918.08,"body":"And that's then you've got"},{"speaker":"ADRIAN","startTime":915.63,"endTime":918.08,"body":"to multiply that by 300,"},{"speaker":"ADRIAN","startTime":918.08,"endTime":919.79,"body":"for 300 different"},{"speaker":"ADRIAN","startTime":918.08,"endTime":919.79,"body":"sign languages."},{"speaker":"ADRIAN","startTime":920.44,"endTime":924.01,"body":"The only way to 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them"},{"speaker":"ADRIAN","startTime":939.7,"endTime":941.85,"body":"their medical diagnosis,"},{"speaker":"ADRIAN","startTime":941.85,"endTime":945.05,"body":"explaining a court ruling"},{"speaker":"ADRIAN","startTime":941.85,"endTime":945.05,"body":"or anything else like that."},{"speaker":"ADRIAN","startTime":945.61,"endTime":947.9,"body":"We'll always want"},{"speaker":"ADRIAN","startTime":945.61,"endTime":947.9,"body":"people to do these."},{"speaker":"ADRIAN","startTime":947.9,"endTime":949.94,"body":"Computers will never"},{"speaker":"ADRIAN","startTime":947.9,"endTime":949.94,"body":"have that empathy"},{"speaker":"ADRIAN","startTime":949.94,"endTime":952.38,"body":"and they'll never have"},{"speaker":"ADRIAN","startTime":949.94,"endTime":952.38,"body":"that human touch."},{"speaker":"ADRIAN","startTime":952.38,"endTime":953.67,"body":"Everything else though,"},{"speaker":"ADRIAN","startTime":953.67,"endTime":956.54,"body":"everything that would not"},{"speaker":"ADRIAN","startTime":953.67,"endTime":956.54,"body":"otherwise get translated,"},{"speaker":"ADRIAN","startTime":956.54,"endTime":958.14,"body":"that is what AI is for."},{"speaker":"ANTONIO","startTime":960.99,"endTime":963.54,"body":"So, Adrian,"},{"speaker":"ANTONIO","startTime":960.99,"endTime":963.54,"body":"we have been listening to you"},{"speaker":"ANTONIO","startTime":964.7,"endTime":969.33,"body":"and your passion"},{"speaker":"ANTONIO","startTime":964.7,"endTime":969.33,"body":"about your work"},{"speaker":"ANTONIO","startTime":969.33,"endTime":973.84,"body":"but, we also, I think"},{"speaker":"ANTONIO","startTime":969.33,"endTime":973.84,"body":"we also need to know your why."},{"speaker":"ANTONIO","startTime":974.36,"endTime":977.18,"body":"And what road"},{"speaker":"ANTONIO","startTime":974.36,"endTime":977.18,"body":"has took you here."},{"speaker":"ANTONIO","startTime":977.18,"endTime":980.06,"body":"I don't think you have been"},{"speaker":"ANTONIO","startTime":977.18,"endTime":980.06,"body":"working on this all your life."},{"speaker":"ANTONIO","startTime":980.06,"endTime":982.8,"body":"Can you tell us a little bit"},{"speaker":"ANTONIO","startTime":980.06,"endTime":982.8,"body":"about that as well?"},{"speaker":"ADRIAN","startTime":983.56,"endTime":986.24,"body":"I mean, I don't have"},{"speaker":"ADRIAN","startTime":983.56,"endTime":986.24,"body":"a glamourous"},{"speaker":"ADRIAN","startTime":986.24,"endTime":988.53,"body":"or a touching story"},{"speaker":"ADRIAN","startTime":986.24,"endTime":988.53,"body":"on this, I'm afraid."},{"speaker":"ADRIAN","startTime":990.59,"endTime":994.11,"body":"I graduated"},{"speaker":"ADRIAN","startTime":990.59,"endTime":994.11,"body":"as a neuroscientist."},{"speaker":"ADRIAN","startTime":994.11,"endTime":997.33,"body":"But very quickly fell into"},{"speaker":"ADRIAN","startTime":994.11,"endTime":997.33,"body":"writing computer 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work"},{"speaker":"ADRIAN","startTime":1048.71,"endTime":1050.6,"body":"in the morning."},{"speaker":"ADRIAN","startTime":1050.6,"endTime":1051.98,"body":"And I thought well,"},{"speaker":"ADRIAN","startTime":1051.98,"endTime":1053.84,"body":"actually I've got a bit"},{"speaker":"ADRIAN","startTime":1051.98,"endTime":1053.84,"body":"of a safety net now."},{"speaker":"ADRIAN","startTime":1053.84,"endTime":1057.43,"body":"I want to have the job now where"},{"speaker":"ADRIAN","startTime":1053.84,"endTime":1057.43,"body":"I want to go to work every day."},{"speaker":"ADRIAN","startTime":1058.19,"endTime":1062.4,"body":"And by coincidence,"},{"speaker":"ADRIAN","startTime":1058.19,"endTime":1062.4,"body":"I was talking at a conference"},{"speaker":"ADRIAN","startTime":1063.24,"endTime":1066.2,"body":"and a former customer"},{"speaker":"ADRIAN","startTime":1063.24,"endTime":1066.2,"body":"and of mine came up"},{"speaker":"ADRIAN","startTime":1066.2,"endTime":1068.83,"body":"and had a chat to me,"},{"speaker":"ADRIAN","startTime":1066.2,"endTime":1068.83,"body":"and said, I'm working for,"},{"speaker":"ADRIAN","startTime":1068.83,"endTime":1071.14,"body":"well, I'll name them"},{"speaker":"ADRIAN","startTime":1068.83,"endTime":1071.14,"body":"because we're allowed to,"},{"speaker":"ADRIAN","startTime":1071.14,"endTime":1072.75,"body":"I'm working for BT."},{"speaker":"ADRIAN","startTime":1072.75,"endTime":1076.92,"body":"And the way BT works"},{"speaker":"ADRIAN","startTime":1072.75,"endTime":1076.92,"body":"when they have a problem,"},{"speaker":"ADRIAN","startTime":1076.92,"endTime":1081.63,"body":"BT is a leading Teleco"},{"speaker":"ADRIAN","startTime":1076.92,"endTime":1081.63,"body":"in the UK"},{"speaker":"ADRIAN","startTime":1081.63,"endTime":1083.16,"body":"and it's not just"},{"speaker":"ADRIAN","startTime":1081.63,"endTime":1083.16,"body":"a leading Telco,"},{"speaker":"ADRIAN","startTime":1083.16,"endTime":1085.97,"body":"they are also a leading"},{"speaker":"ADRIAN","startTime":1083.16,"endTime":1085.97,"body":"technical innovator."},{"speaker":"ADRIAN","startTime":1087.05,"endTime":1089.94,"body":"You could do an online shopping"},{"speaker":"ADRIAN","startTime":1087.05,"endTime":1089.94,"body":"through a system"},{"speaker":"ADRIAN","startTime":1089.94,"endTime":1093.55,"body":"they invented called Prestel,"},{"speaker":"ADRIAN","startTime":1089.94,"endTime":1093.55,"body":"in the 1980's,"},{"speaker":"ADRIAN","startTime":1093.55,"endTime":1095.15,"body":"long before"},{"speaker":"ADRIAN","startTime":1093.55,"endTime":1095.15,"body":"the Worldwide Web."},{"speaker":"ADRIAN","startTime":1096.08,"endTime":1098.66,"body":"They are such"},{"speaker":"ADRIAN","startTime":1096.08,"endTime":1098.66,"body":"a big technical innovator."},{"speaker":"ADRIAN","startTime":1098.66,"endTime":1100.13,"body":"They are one of"},{"speaker":"ADRIAN","startTime":1098.66,"endTime":1100.13,"body":"the leading 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fibre optic"},{"speaker":"ADRIAN","startTime":1114.16,"endTime":1117.88,"body":"cable laid throughout the UK,"},{"speaker":"ADRIAN","startTime":1117.88,"endTime":1120.77,"body":"so we'll go out"},{"speaker":"ADRIAN","startTime":1117.88,"endTime":1120.77,"body":"and we'll hire 70,000 engineers"},{"speaker":"ADRIAN","startTime":1120.77,"endTime":1123.01,"body":"and we'll train them up"},{"speaker":"ADRIAN","startTime":1120.77,"endTime":1123.01,"body":"and lay the cable, job done."},{"speaker":"ADRIAN","startTime":1123.01,"endTime":1124.909,"body":"All it takes is three years,"},{"speaker":"ADRIAN","startTime":1123.01,"endTime":1124.909,"body":"complete."},{"speaker":"ADRIAN","startTime":1125.84,"endTime":1129.58,"body":"And they said well, we have got"},{"speaker":"ADRIAN","startTime":1125.84,"endTime":1129.58,"body":"lots of communications,"},{"speaker":"ADRIAN","startTime":1129.58,"endTime":1132.9,"body":"that is our 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more"},{"speaker":"ADRIAN","startTime":1149.22,"endTime":1152.03,"body":"and there aren't that many"},{"speaker":"ADRIAN","startTime":1149.22,"endTime":1152.03,"body":"people that want to do it"},{"speaker":"ADRIAN","startTime":1152.03,"endTime":1153.79,"body":"and there aren't that many"},{"speaker":"ADRIAN","startTime":1152.03,"endTime":1153.79,"body":"people capable of doing it."},{"speaker":"ADRIAN","startTime":1153.79,"endTime":1156.69,"body":"And so, we realised"},{"speaker":"ADRIAN","startTime":1153.79,"endTime":1156.69,"body":"that technology is"},{"speaker":"ADRIAN","startTime":1156.69,"endTime":1158.56,"body":"the only way to do this."},{"speaker":"ADRIAN","startTime":1158.56,"endTime":1163.3,"body":"And we don't think anyone"},{"speaker":"ADRIAN","startTime":1158.56,"endTime":1163.3,"body":"in the world is doing it yet."},{"speaker":"ADRIAN","startTime":1163.3,"endTime":1167.54,"body":"A few people have tried"},{"speaker":"ADRIAN","startTime":1163.3,"endTime":1167.54,"body":"and everyone has got so far"},{"speaker":"ADRIAN","startTime":1168.24,"endTime":1172.64,"body":"and not quite been able to get"},{"speaker":"ADRIAN","startTime":1168.24,"endTime":1172.64,"body":"over the threshold of something"},{"speaker":"ADRIAN","startTime":1172.64,"endTime":1175.73,"body":"that people want to use"},{"speaker":"ADRIAN","startTime":1172.64,"endTime":1175.73,"body":"and can use."},{"speaker":"ADRIAN","startTime":1175.73,"endTime":1179.29,"body":"And he said would you like to be"},{"speaker":"ADRIAN","startTime":1175.73,"endTime":1179.29,"body":"part of the solution on this?"},{"speaker":"ADRIAN","startTime":1179.29,"endTime":1180.61,"body":"And I thought wow,"},{"speaker":"ADRIAN","startTime":1180.61,"endTime":1183.38,"body":"this sounds like exactly"},{"speaker":"ADRIAN","startTime":1180.61,"endTime":1183.38,"body":"what I'm looking for."},{"speaker":"ADRIAN","startTime":1183.38,"endTime":1188.09,"body":"And I looked into the problem"},{"speaker":"ADRIAN","startTime":1183.38,"endTime":1188.09,"body":"with him"},{"speaker":"ADRIAN","startTime":1188.09,"endTime":1191.13,"body":"and with BT"},{"speaker":"ADRIAN","startTime":1188.09,"endTime":1191.13,"body":"and I persuaded BT"},{"speaker":"ADRIAN","startTime":1191.13,"endTime":1195.81,"body":"that actually"},{"speaker":"ADRIAN","startTime":1191.13,"endTime":1195.81,"body":"my former customer Michael,"},{"speaker":"ADRIAN","startTime":1195.81,"endTime":1199.75,"body":"should actually come and join me"},{"speaker":"ADRIAN","startTime":1195.81,"endTime":1199.75,"body":"and co found Robotica"},{"speaker":"ADRIAN","startTime":1200.26,"endTime":1203.61,"body":"and that without"},{"speaker":"ADRIAN","startTime":1200.26,"endTime":1203.61,"body":"the constraints of a big,"},{"speaker":"ADRIAN","startTime":1204.26,"endTime":1206.45,"body":"long established organisation,"},{"speaker":"ADRIAN","startTime":1204.26,"endTime":1206.45,"body":"we can go quicker,"},{"speaker":"ADRIAN","startTime":1206.45,"endTime":1209.81,"body":"we can do things without"},{"speaker":"ADRIAN","startTime":1206.45,"endTime":1209.81,"body":"approval of senior management"},{"speaker":"ADRIAN","startTime":1209.81,"endTime":1212.29,"body":"and we can just get on"},{"speaker":"ADRIAN","startTime":1209.81,"endTime":1212.29,"body":"and get things done"},{"speaker":"ADRIAN","startTime":1212.29,"endTime":1216.62,"body":"and they gave absolutely their"},{"speaker":"ADRIAN","startTime":1212.29,"endTime":1216.62,"body":"blessing for him they said,"},{"speaker":"ADRIAN","startTime":1216.62,"endTime":1218.82,"body":"we'll let him go"},{"speaker":"ADRIAN","startTime":1216.62,"endTime":1218.82,"body":"as long as he can do it."},{"speaker":"ADRIAN","startTime":1219.71,"endTime":1223.11,"body":"So, that's what we did and they"},{"speaker":"ADRIAN","startTime":1219.71,"endTime":1223.11,"body":"were also our first customer."},{"speaker":"ADRIAN","startTime":1223.11,"endTime":1225.29,"body":"We delivered"},{"speaker":"ADRIAN","startTime":1223.11,"endTime":1225.29,"body":"some work for them,"},{"speaker":"ADRIAN","startTime":1225.29,"endTime":1229.27,"body":"signing a sports document"},{"speaker":"ADRIAN","startTime":1225.29,"endTime":1229.27,"body":"through from proof to concept"},{"speaker":"ADRIAN","startTime":1229.27,"endTime":1233.46,"body":"and then started doing work"},{"speaker":"ADRIAN","startTime":1229.27,"endTime":1233.46,"body":"around internal newsletters,"},{"speaker":"ADRIAN","startTime":1233.46,"endTime":1236.54,"body":"which previously been video"},{"speaker":"ADRIAN","startTime":1233.46,"endTime":1236.54,"body":"with captions"},{"speaker":"ADRIAN","startTime":1236.54,"endTime":1240.42,"body":"and we added sign language"},{"speaker":"ADRIAN","startTime":1236.54,"endTime":1240.42,"body":"to that for them, using our AI."},{"speaker":"ADRIAN","startTime":1241.85,"endTime":1243.78,"body":"So, that's kind of"},{"speaker":"ADRIAN","startTime":1241.85,"endTime":1243.78,"body":"how we got into it."},{"speaker":"ADRIAN","startTime":1244.7,"endTime":1248.49,"body":"The more we got into it"},{"speaker":"ADRIAN","startTime":1244.7,"endTime":1248.49,"body":"and the more we,"},{"speaker":"ADRIAN","startTime":1248.49,"endTime":1252.2,"body":"the greater our appreciation"},{"speaker":"ADRIAN","startTime":1248.49,"endTime":1252.2,"body":"was of the culture."},{"speaker":"ADRIAN","startTime":1252.2,"endTime":1256.43,"body":"And so, it became"},{"speaker":"ADRIAN","startTime":1252.2,"endTime":1256.43,"body":"increasingly important"},{"speaker":"ADRIAN","startTime":1256.43,"endTime":1261.96,"body":"that we weren't just there"},{"speaker":"ADRIAN","startTime":1256.43,"endTime":1261.96,"body":"to solve a technical problem."},{"speaker":"ADRIAN","startTime":1261.96,"endTime":1263.66,"body":"We were there to solve"},{"speaker":"ADRIAN","startTime":1261.96,"endTime":1263.66,"body":"a human problem."},{"speaker":"ADRIAN","startTime":1263.66,"endTime":1266.77,"body":"So, actually one of our,"},{"speaker":"ADRIAN","startTime":1263.66,"endTime":1266.77,"body":"probably our post important hire"},{"speaker":"ADRIAN","startTime":1266.77,"endTime":1269.97,"body":"is a lady called Catherine,"},{"speaker":"ADRIAN","startTime":1266.77,"endTime":1269.97,"body":"who is our deaf champion"},{"speaker":"ADRIAN","startTime":1269.97,"endTime":1273.52,"body":"and everything we do,"},{"speaker":"ADRIAN","startTime":1269.97,"endTime":1273.52,"body":"absolutely everything we do,"},{"speaker":"ADRIAN","startTime":1273.52,"endTime":1276.61,"body":"is purpose"},{"speaker":"ADRIAN","startTime":1273.52,"endTime":1276.61,"body":"and its implementation"},{"speaker":"ADRIAN","startTime":1276.61,"endTime":1277.85,"body":"has to come from her."},{"speaker":"ADRIAN","startTime":1277.85,"endTime":1281.65,"body":"So, she says we need this,"},{"speaker":"ADRIAN","startTime":1277.85,"endTime":1281.65,"body":"we go ahead and make it."},{"speaker":"ADRIAN","startTime":1281.65,"endTime":1285.2,"body":"She guides that and then only"},{"speaker":"ADRIAN","startTime":1281.65,"endTime":1285.2,"body":"if she gives it the green light"},{"speaker":"ADRIAN","startTime":1286.24,"endTime":1288.09,"body":"does it ever see"},{"speaker":"ADRIAN","startTime":1286.24,"endTime":1288.09,"body":"the light of day."},{"speaker":"ADRIAN","startTime":1288.75,"endTime":1293.82,"body":"And so, last year at one"},{"speaker":"ADRIAN","startTime":1288.75,"endTime":1293.82,"body":"of the conferences we go to,"},{"speaker":"ADRIAN","startTime":1293.82,"endTime":1295.2,"body":"there is a local conference,"},{"speaker":"ADRIAN","startTime":1295.2,"endTime":1298.17,"body":"an incredible conference called"},{"speaker":"ADRIAN","startTime":1295.2,"endTime":1298.17,"body":"the Norfolk deaf festival,"},{"speaker":"ADRIAN","startTime":1298.17,"endTime":1300.79,"body":"which is our location."},{"speaker":"ADRIAN","startTime":1301.47,"endTime":1303.12,"body":"It gets a couple"},{"speaker":"ADRIAN","startTime":1301.47,"endTime":1303.12,"body":"of hundred people"},{"speaker":"ADRIAN","startTime":1303.12,"endTime":1304.46,"body":"around the country coming."},{"speaker":"ADRIAN","startTime":1304.46,"endTime":1307.2,"body":"Really, really very busy,"},{"speaker":"ADRIAN","startTime":1304.46,"endTime":1307.2,"body":"very exciting, lots of fun."},{"speaker":"ADRIAN","startTime":1309.07,"endTime":1315.91,"body":"When we first went there,"},{"speaker":"ADRIAN","startTime":1309.07,"endTime":1315.91,"body":"we got a lot of feedback saying"},{"speaker":"ADRIAN","startTime":1315.91,"endTime":1319.68,"body":"because at the time we were"},{"speaker":"ADRIAN","startTime":1315.91,"endTime":1319.68,"body":"working at doing TV shows"},{"speaker":"ADRIAN","startTime":1320.19,"endTime":1323.61,"body":"because that is first of all,"},{"speaker":"ADRIAN","startTime":1320.19,"endTime":1323.61,"body":"that's where money is."},{"speaker":"ADRIAN","startTime":1324.17,"endTime":1327.96,"body":"TV has a lot of money."},{"speaker":"ADRIAN","startTime":1324.17,"endTime":1327.96,"body":"And secondly, it's glamorous"},{"speaker":"ADRIAN","startTime":1327.96,"endTime":1330.99,"body":"and we had good connections"},{"speaker":"ADRIAN","startTime":1327.96,"endTime":1330.99,"body":"there doing work for BT."},{"speaker":"ADRIAN","startTime":1330.99,"endTime":1332.94,"body":"Doing work"},{"speaker":"ADRIAN","startTime":1330.99,"endTime":1332.94,"body":"for Sky television."},{"speaker":"ADRIAN","startTime":1332.94,"endTime":1338.92,"body":"But overwhelmingly,"},{"speaker":"ADRIAN","startTime":1332.94,"endTime":1338.92,"body":"what people said to us is well,"},{"speaker":"ADRIAN","startTime":1338.92,"endTime":1343.55,"body":"that's great and everything"},{"speaker":"ADRIAN","startTime":1338.92,"endTime":1343.55,"body":"but we want independence."},{"speaker":"ADRIAN","startTime":1343.55,"endTime":1346.19,"body":"We don't want to be relying"},{"speaker":"ADRIAN","startTime":1343.55,"endTime":1346.19,"body":"on other people"},{"speaker":"ADRIAN","startTime":1346.19,"endTime":1348.91,"body":"for the stuff that you don't"},{"speaker":"ADRIAN","startTime":1346.19,"endTime":1348.91,"body":"rely on other people for."},{"speaker":"ADRIAN","startTime":1348.91,"endTime":1351.46,"body":"We want to be able"},{"speaker":"ADRIAN","startTime":1348.91,"endTime":1351.46,"body":"to have public transport,"},{"speaker":"ADRIAN","startTime":1351.98,"endTime":1356.16,"body":"without the need to go and"},{"speaker":"ADRIAN","startTime":1351.98,"endTime":1356.16,"body":"ask somebody what is going on."},{"speaker":"ADRIAN","startTime":1356.16,"endTime":1358.15,"body":"We want to be able"},{"speaker":"ADRIAN","startTime":1356.16,"endTime":1358.15,"body":"to go around the hospital."},{"speaker":"ADRIAN","startTime":1358.15,"endTime":1361.32,"body":"We want to have a way finding,"},{"speaker":"ADRIAN","startTime":1358.15,"endTime":1361.32,"body":"a navigation,"},{"speaker":"ADRIAN","startTime":1361.32,"endTime":1364.37,"body":"without having to reply"},{"speaker":"ADRIAN","startTime":1361.32,"endTime":1364.37,"body":"on spoken, or written words."},{"speaker":"ADRIAN","startTime":1364.37,"endTime":1368.89,"body":"We want sign language"},{"speaker":"ADRIAN","startTime":1364.37,"endTime":1368.89,"body":"for our day to day lives."},{"speaker":"ADRIAN","startTime":1368.89,"endTime":1374.67,"body":"So, we have refocused to make"},{"speaker":"ADRIAN","startTime":1368.89,"endTime":1374.67,"body":"sure that's what we are doing."},{"speaker":"ADRIAN","startTime":1374.67,"endTime":1378.04,"body":"We are concentrating on National"},{"speaker":"ADRIAN","startTime":1374.67,"endTime":1378.04,"body":"Health Service in the UK"},{"speaker":"ADRIAN","startTime":1378.04,"endTime":1380.55,"body":"and we are concentrating"},{"speaker":"ADRIAN","startTime":1378.04,"endTime":1380.55,"body":"on public transport"},{"speaker":"ADRIAN","startTime":1381.07,"endTime":1385.41,"body":"and we are concentrating"},{"speaker":"ADRIAN","startTime":1381.07,"endTime":1385.41,"body":"on the dare"},{"speaker":"ADRIAN","startTime":1385.41,"endTime":1387.29,"body":"I say the boring things,"},{"speaker":"ADRIAN","startTime":1387.29,"endTime":1389.77,"body":"so stuff like"},{"speaker":"ADRIAN","startTime":1387.29,"endTime":1389.77,"body":"your utility bills."},{"speaker":"ADRIAN","startTime":1389.77,"endTime":1391.62,"body":"When you get a letter"},{"speaker":"ADRIAN","startTime":1389.77,"endTime":1391.62,"body":"through saying,"},{"speaker":"ADRIAN","startTime":1392.93,"endTime":1394.72,"body":"someone needs to come"},{"speaker":"ADRIAN","startTime":1392.93,"endTime":1394.72,"body":"and read your meter"},{"speaker":"ADRIAN","startTime":1394.72,"endTime":1397.55,"body":"and they are going to be"},{"speaker":"ADRIAN","startTime":1394.72,"endTime":1397.55,"body":"coming around on this day"},{"speaker":"ADRIAN","startTime":1397.55,"endTime":1399.13,"body":"at this time"},{"speaker":"ADRIAN","startTime":1397.55,"endTime":1399.13,"body":"make sure you're in"},{"speaker":"ADRIAN","startTime":1399.13,"endTime":1401.4,"body":"and make sure the meter"},{"speaker":"ADRIAN","startTime":1399.13,"endTime":1401.4,"body":"is accessible."},{"speaker":"ADRIAN","startTime":1403.85,"endTime":1406.54,"body":"This is, it's boring,"},{"speaker":"ADRIAN","startTime":1403.85,"endTime":1406.54,"body":"but it matters."},{"speaker":"ADRIAN","startTime":1406.54,"endTime":1407.88,"body":"And so what we are doing,"},{"speaker":"ADRIAN","startTime":1407.88,"endTime":1410.06,"body":"we are putting a QR code"},{"speaker":"ADRIAN","startTime":1407.88,"endTime":1410.06,"body":"onto those letters,"},{"speaker":"ADRIAN","startTime":1410.06,"endTime":1412.32,"body":"so people scan the QR code"},{"speaker":"ADRIAN","startTime":1410.06,"endTime":1412.32,"body":"with their phone,"},{"speaker":"ADRIAN","startTime":1412.32,"endTime":1415.06,"body":"of if they get it as an email,"},{"speaker":"ADRIAN","startTime":1412.32,"endTime":1415.06,"body":"it's just a hyperlink"},{"speaker":"ADRIAN","startTime":1415.06,"endTime":1419.35,"body":"and they get the translation"},{"speaker":"ADRIAN","startTime":1415.06,"endTime":1419.35,"body":"that sends their information,"},{"speaker":"ADRIAN","startTime":1419.35,"endTime":1421.54,"body":"so including"},{"speaker":"ADRIAN","startTime":1419.35,"endTime":1421.54,"body":"their specific dates,"},{"speaker":"ADRIAN","startTime":1421.54,"endTime":1423.69,"body":"their address and their time"},{"speaker":"ADRIAN","startTime":1421.54,"endTime":1423.69,"body":"and everything else"},{"speaker":"ADRIAN","startTime":1423.69,"endTime":1427.56,"body":"or their NHS appointment"},{"speaker":"ADRIAN","startTime":1423.69,"endTime":1427.56,"body":"or their council tax bill,"},{"speaker":"ADRIAN","startTime":1427.56,"endTime":1429.52,"body":"they're getting it"},{"speaker":"ADRIAN","startTime":1427.56,"endTime":1429.52,"body":"on their device"},{"speaker":"ADRIAN","startTime":1429.52,"endTime":1433.43,"body":"in a way that they can"},{"speaker":"ADRIAN","startTime":1429.52,"endTime":1433.43,"body":"consume it most comfortably."},{"speaker":"NEIL","startTime":1435.37,"endTime":1437.82,"body":"Yes, that's"},{"speaker":"NEIL","startTime":1435.37,"endTime":1437.82,"body":"super important, you know."},{"speaker":"NEIL","startTime":1438.33,"endTime":1443.04,"body":"When you've got that life"},{"speaker":"NEIL","startTime":1438.33,"endTime":1443.04,"body":"impacting information"},{"speaker":"NEIL","startTime":1443.04,"endTime":1445.64,"body":"and it's not"},{"speaker":"NEIL","startTime":1443.04,"endTime":1445.64,"body":"in your first language,"},{"speaker":"NEIL","startTime":1446.23,"endTime":1448.34,"body":"it always adds"},{"speaker":"NEIL","startTime":1446.23,"endTime":1448.34,"body":"a layer of anxiety"},{"speaker":"NEIL","startTime":1448.34,"endTime":1450.48,"body":"and then an element of peril."},{"speaker":"NEIL","startTime":1451.0,"endTime":1453.49,"body":"So, being able to remove"},{"speaker":"NEIL","startTime":1451.0,"endTime":1453.49,"body":"that is super."},{"speaker":"NEIL","startTime":1454.04,"endTime":1459.02,"body":"I think you know; we understand"},{"speaker":"NEIL","startTime":1454.04,"endTime":1459.02,"body":"that the scale of the challenge"},{"speaker":"NEIL","startTime":1459.02,"endTime":1463.82,"body":"and in fact it's even greater"},{"speaker":"NEIL","startTime":1459.02,"endTime":1463.82,"body":"than the challenge the captions."},{"speaker":"NEIL","startTime":1463.82,"endTime":1466.88,"body":"You know, we know that"},{"speaker":"NEIL","startTime":1463.82,"endTime":1466.88,"body":"the deaf community originally"},{"speaker":"NEIL","startTime":1467.52,"endTime":1472.76,"body":"was really quite anti"},{"speaker":"NEIL","startTime":1467.52,"endTime":1472.76,"body":"AI driven captions"},{"speaker":"NEIL","startTime":1472.76,"endTime":1476.11,"body":"and that over time attitudes"},{"speaker":"NEIL","startTime":1472.76,"endTime":1476.11,"body":"have started to change"},{"speaker":"NEIL","startTime":1476.11,"endTime":1478.4,"body":"because the quality"},{"speaker":"NEIL","startTime":1476.11,"endTime":1478.4,"body":"of the captions"},{"speaker":"NEIL","startTime":1478.4,"endTime":1481.48,"body":"and the AI translations"},{"speaker":"NEIL","startTime":1478.4,"endTime":1481.48,"body":"have got better and better."},{"speaker":"NEIL","startTime":1483.84,"endTime":1491.34,"body":"But there is huge, huge data"},{"speaker":"NEIL","startTime":1483.84,"endTime":1491.34,"body":"sets for the AI to learn from,"},{"speaker":"NEIL","startTime":1491.34,"endTime":1493.61,"body":"when it comes to captions,"},{"speaker":"NEIL","startTime":1493.61,"endTime":1497.3,"body":"in a way that there isn't"},{"speaker":"NEIL","startTime":1493.61,"endTime":1497.3,"body":"for sign language."},{"speaker":"NEIL","startTime":1497.3,"endTime":1503.67,"body":"So, aside from the challenges"},{"speaker":"NEIL","startTime":1497.3,"endTime":1503.67,"body":"from the deaf community"},{"speaker":"NEIL","startTime":1503.67,"endTime":1506.08,"body":"that maybe the quality"},{"speaker":"NEIL","startTime":1503.67,"endTime":1506.08,"body":"is not there yet,"},{"speaker":"NEIL","startTime":1506.08,"endTime":1509.99,"body":"which we understand"},{"speaker":"NEIL","startTime":1506.08,"endTime":1509.99,"body":"around adoption."},{"speaker":"NEIL","startTime":1510.73,"endTime":1519.08,"body":"How do you deal with the fact"},{"speaker":"NEIL","startTime":1510.73,"endTime":1519.08,"body":"that when you're creating the AI"},{"speaker":"NEIL","startTime":1519.08,"endTime":1522.05,"body":"that drives the avatars"},{"speaker":"NEIL","startTime":1519.08,"endTime":1522.05,"body":"that you haven't got"},{"speaker":"NEIL","startTime":1522.05,"endTime":1528.83,"body":"this rich pool of data"},{"speaker":"NEIL","startTime":1522.05,"endTime":1528.83,"body":"to be able to teach the AI"},{"speaker":"NEIL","startTime":1528.83,"endTime":1531.5,"body":"and the avatars"},{"speaker":"NEIL","startTime":1528.83,"endTime":1531.5,"body":"in the first place and you know,"},{"speaker":"NEIL","startTime":1531.5,"endTime":1533.8,"body":"BSL niche"},{"speaker":"NEIL","startTime":1533.8,"endTime":1536.96,"body":"but thinking about moving"},{"speaker":"NEIL","startTime":1533.8,"endTime":1536.96,"body":"into other sign languages,"},{"speaker":"NEIL","startTime":1536.96,"endTime":1541.26,"body":"which are from smaller cultures,"},{"speaker":"NEIL","startTime":1536.96,"endTime":1541.26,"body":"the problem is even harder."},{"speaker":"NEIL","startTime":1541.26,"endTime":1542.86,"body":"So, how are you addressing that?"},{"speaker":"ADRIAN","startTime":1543.84,"endTime":1546.16,"body":"And I mean"},{"speaker":"ADRIAN","startTime":1543.84,"endTime":1546.16,"body":"you're completely right,"},{"speaker":"ADRIAN","startTime":1546.16,"endTime":1548.8,"body":"particularly about"},{"speaker":"ADRIAN","startTime":1546.16,"endTime":1548.8,"body":"the amount of data out there"},{"speaker":"ADRIAN","startTime":1549.32,"endTime":1552.02,"body":"and it's even more than you"},{"speaker":"ADRIAN","startTime":1549.32,"endTime":1552.02,"body":"might initially expect"},{"speaker":"ADRIAN","startTime":1552.02,"endTime":1554.7,"body":"because when we are looking"},{"speaker":"ADRIAN","startTime":1552.02,"endTime":1554.7,"body":"at other translations,"},{"speaker":"ADRIAN","startTime":1554.7,"endTime":1557.7,"body":"translations as I say between as"},{"speaker":"ADRIAN","startTime":1554.7,"endTime":1557.7,"body":"you say English and Korean,"},{"speaker":"ADRIAN","startTime":1558.53,"endTime":1562.53,"body":"you have got a written form"},{"speaker":"ADRIAN","startTime":1558.53,"endTime":1562.53,"body":"and the written form is,"},{"speaker":"ADRIAN","startTime":1562.53,"endTime":1563.81,"body":"I won't say it's precise"},{"speaker":"ADRIAN","startTime":1563.81,"endTime":1566.33,"body":"because there is always"},{"speaker":"ADRIAN","startTime":1563.81,"endTime":1566.33,"body":"ambiguity in language."},{"speaker":"ADRIAN","startTime":1566.33,"endTime":1569.21,"body":"But when you write a word"},{"speaker":"ADRIAN","startTime":1566.33,"endTime":1569.21,"body":"and then you write it again"},{"speaker":"ADRIAN","startTime":1569.21,"endTime":1572.04,"body":"if it's typed, it's the same"},{"speaker":"ADRIAN","startTime":1569.21,"endTime":1572.04,"body":"word exactly the same each time."},{"speaker":"ADRIAN","startTime":1572.04,"endTime":1574.62,"body":"If you speak it"},{"speaker":"ADRIAN","startTime":1572.04,"endTime":1574.62,"body":"and then speak it again,"},{"speaker":"ADRIAN","startTime":1574.62,"endTime":1576.74,"body":"it's slightly different."},{"speaker":"ADRIAN","startTime":1574.62,"endTime":1576.74,"body":"And it's the same with sign,"},{"speaker":"ADRIAN","startTime":1576.74,"endTime":1578.56,"body":"if you sign it"},{"speaker":"ADRIAN","startTime":1576.74,"endTime":1578.56,"body":"and then sign it again,"},{"speaker":"ADRIAN","startTime":1578.56,"endTime":1580.56,"body":"if the same person"},{"speaker":"ADRIAN","startTime":1578.56,"endTime":1580.56,"body":"signed the same sign,"},{"speaker":"ADRIAN","startTime":1581.18,"endTime":1584.61,"body":"20 times, they get 20"},{"speaker":"ADRIAN","startTime":1581.18,"endTime":1584.61,"body":"quite different versions of it."},{"speaker":"ADRIAN","startTime":1584.61,"endTime":1587.51,"body":"Even if, to the eye,"},{"speaker":"ADRIAN","startTime":1584.61,"endTime":1587.51,"body":"it's imperceptibly different,"},{"speaker":"ADRIAN","startTime":1587.51,"endTime":1589.84,"body":"it's still different"},{"speaker":"ADRIAN","startTime":1587.51,"endTime":1589.84,"body":"in data terms."},{"speaker":"ADRIAN","startTime":1589.84,"endTime":1592.5,"body":"So, what we have done"},{"speaker":"ADRIAN","startTime":1589.84,"endTime":1592.5,"body":"is we have made"},{"speaker":"ADRIAN","startTime":1592.5,"endTime":1594.45,"body":"our own kind of written form,"},{"speaker":"ADRIAN","startTime":1594.45,"endTime":1599.12,"body":"it's not truly a written"},{"speaker":"ADRIAN","startTime":1594.45,"endTime":1599.12,"body":"form of British Sign Language"},{"speaker":"ADRIAN","startTime":1599.12,"endTime":1602.49,"body":"but it's kind of the data driven"},{"speaker":"ADRIAN","startTime":1599.12,"endTime":1602.49,"body":"approach that breaks it down."},{"speaker":"ADRIAN","startTime":1604.73,"endTime":1607.4,"body":"If you think of"},{"speaker":"ADRIAN","startTime":1604.73,"endTime":1607.4,"body":"British Sign Language"},{"speaker":"ADRIAN","startTime":1607.4,"endTime":1609.31,"body":"as and other sign languages"},{"speaker":"ADRIAN","startTime":1607.4,"endTime":1609.31,"body":"as well"},{"speaker":"ADRIAN","startTime":1609.31,"endTime":1611.659,"body":"but I'll talk just about"},{"speaker":"ADRIAN","startTime":1609.31,"endTime":1611.659,"body":"British Sign Language."},{"speaker":"ADRIAN","startTime":1612.3,"endTime":1616.69,"body":"If you think of British"},{"speaker":"ADRIAN","startTime":1612.3,"endTime":1616.69,"body":"Sign Language in terms of,"},{"speaker":"ADRIAN","startTime":1616.69,"endTime":1619.92,"body":"the analogy I use is like"},{"speaker":"ADRIAN","startTime":1616.69,"endTime":1619.92,"body":"an orchestral performance."},{"speaker":"ADRIAN","startTime":1621.27,"endTime":1623.98,"body":"You can get the,"},{"speaker":"ADRIAN","startTime":1621.27,"endTime":1623.98,"body":"you can understand"},{"speaker":"ADRIAN","startTime":1623.98,"endTime":1628.01,"body":"what the performance is from"},{"speaker":"ADRIAN","startTime":1623.98,"endTime":1628.01,"body":"just the melody, you know,"},{"speaker":"ADRIAN","startTime":1628.01,"endTime":1631.52,"body":"if you overhear, da, da, da, da,"},{"speaker":"ADRIAN","startTime":1628.01,"endTime":1631.52,"body":"you instantly know what it is."},{"speaker":"ADRIAN","startTime":1632.04,"endTime":1635.47,"body":"But that's by far not"},{"speaker":"ADRIAN","startTime":1632.04,"endTime":1635.47,"body":"the whole performance."},{"speaker":"ADRIAN","startTime":1635.47,"endTime":1637.54,"body":"And actually,"},{"speaker":"ADRIAN","startTime":1635.47,"endTime":1637.54,"body":"with British Sign Language,"},{"speaker":"ADRIAN","startTime":1637.54,"endTime":1639.31,"body":"there are many, many,"},{"speaker":"ADRIAN","startTime":1637.54,"endTime":1639.31,"body":"many layers,"},{"speaker":"ADRIAN","startTime":1639.31,"endTime":1641.86,"body":"lots of different instruments,"},{"speaker":"ADRIAN","startTime":1639.31,"endTime":1641.86,"body":"lots of different tempos,"},{"speaker":"ADRIAN","startTime":1641.86,"endTime":1645.98,"body":"lots of different rhythms"},{"speaker":"ADRIAN","startTime":1641.86,"endTime":1645.98,"body":"and percussion,"},{"speaker":"ADRIAN","startTime":1645.98,"endTime":1649.71,"body":"that all need to be in place,"},{"speaker":"ADRIAN","startTime":1645.98,"endTime":1649.71,"body":"to make a complete performance."},{"speaker":"ADRIAN","startTime":1649.71,"endTime":1652.95,"body":"And so, we see"},{"speaker":"ADRIAN","startTime":1649.71,"endTime":1652.95,"body":"the actual individual signs"},{"speaker":"ADRIAN","startTime":1652.95,"endTime":1654.46,"body":"and that's not just"},{"speaker":"ADRIAN","startTime":1652.95,"endTime":1654.46,"body":"hand movements."},{"speaker":"ADRIAN","startTime":1654.46,"endTime":1659.28,"body":"It's the hands, the face, the"},{"speaker":"ADRIAN","startTime":1654.46,"endTime":1659.28,"body":"shoulders, the chest, the neck."},{"speaker":"ADRIAN","startTime":1659.8,"endTime":1661.04,"body":"Everything that's going on,"},{"speaker":"ADRIAN","startTime":1661.04,"endTime":1664.64,"body":"essentially from pretty much"},{"speaker":"ADRIAN","startTime":1661.04,"endTime":1664.64,"body":"the hips upwards"},{"speaker":"ADRIAN","startTime":1664.64,"endTime":1667.13,"body":"is necessary to make"},{"speaker":"ADRIAN","startTime":1664.64,"endTime":1667.13,"body":"a signed performance."},{"speaker":"ADRIAN","startTime":1667.13,"endTime":1670.51,"body":"What we are doing at the moment"},{"speaker":"ADRIAN","startTime":1667.13,"endTime":1670.51,"body":"is we are taking baby steps."},{"speaker":"ADRIAN","startTime":1670.51,"endTime":1672.34,"body":"We are saying,"},{"speaker":"ADRIAN","startTime":1670.51,"endTime":1672.34,"body":"our first target"},{"speaker":"ADRIAN","startTime":1672.34,"endTime":1675.16,"body":"is to make something"},{"speaker":"ADRIAN","startTime":1672.34,"endTime":1675.16,"body":"that is understandable."},{"speaker":"ADRIAN","startTime":1675.86,"endTime":1678.4,"body":"And so, we think"},{"speaker":"ADRIAN","startTime":1675.86,"endTime":1678.4,"body":"there is about three layers"},{"speaker":"ADRIAN","startTime":1678.4,"endTime":1681.64,"body":"in this orchestra for that"},{"speaker":"ADRIAN","startTime":1678.4,"endTime":1681.64,"body":"and that's kind of,"},{"speaker":"ADRIAN","startTime":1681.64,"endTime":1683.59,"body":"we are about three"},{"speaker":"ADRIAN","startTime":1681.64,"endTime":1683.59,"body":"or four layers in at the moment."},{"speaker":"ADRIAN","startTime":1683.59,"endTime":1685.49,"body":"We think there at least"},{"speaker":"ADRIAN","startTime":1683.59,"endTime":1685.49,"body":"12 layers"},{"speaker":"ADRIAN","startTime":1685.49,"endTime":1688.99,"body":"that we need to put in there"},{"speaker":"ADRIAN","startTime":1685.49,"endTime":1688.99,"body":"make a can complete performance."},{"speaker":"ADRIAN","startTime":1688.99,"endTime":1690.92,"body":"But our threshold"},{"speaker":"ADRIAN","startTime":1688.99,"endTime":1690.92,"body":"in the first instance"},{"speaker":"ADRIAN","startTime":1690.92,"endTime":1693.93,"body":"is can this information"},{"speaker":"ADRIAN","startTime":1690.92,"endTime":1693.93,"body":"be understood"},{"speaker":"ADRIAN","startTime":1693.93,"endTime":1697.48,"body":"and we are not competing with"},{"speaker":"ADRIAN","startTime":1693.93,"endTime":1697.48,"body":"translators and interpreters,"},{"speaker":"ADRIAN","startTime":1697.48,"endTime":1699.95,"body":"we are competing with captions."},{"speaker":"ADRIAN","startTime":1699.95,"endTime":1703.05,"body":"This is an alternative option"},{"speaker":"ADRIAN","startTime":1699.95,"endTime":1703.05,"body":"for people"},{"speaker":"ADRIAN","startTime":1703.05,"endTime":1705.78,"body":"so they can use this"},{"speaker":"ADRIAN","startTime":1703.05,"endTime":1705.78,"body":"instead of using captions,"},{"speaker":"ADRIAN","startTime":1705.78,"endTime":1707.13,"body":"if it's more comfortable"},{"speaker":"ADRIAN","startTime":1705.78,"endTime":1707.13,"body":"for them."},{"speaker":"ADRIAN","startTime":1707.13,"endTime":1708.66,"body":"If it's their preference."},{"speaker":"ADRIAN","startTime":1708.66,"endTime":1712.51,"body":"So, what we are doing"},{"speaker":"ADRIAN","startTime":1708.66,"endTime":1712.51,"body":"at the moment is we are saying,"},{"speaker":"ADRIAN","startTime":1712.51,"endTime":1717.55,"body":"well what we'll do is we'll"},{"speaker":"ADRIAN","startTime":1712.51,"endTime":1717.55,"body":"motion capture deaf translators,"},{"speaker":"ADRIAN","startTime":1717.55,"endTime":1720.13,"body":"performing different"},{"speaker":"ADRIAN","startTime":1717.55,"endTime":1720.13,"body":"verses of signs,"},{"speaker":"ADRIAN","startTime":1720.13,"endTime":1724.16,"body":"different translations"},{"speaker":"ADRIAN","startTime":1720.13,"endTime":1724.16,"body":"and then we'll use AI"},{"speaker":"ADRIAN","startTime":1724.16,"endTime":1727.35,"body":"to break that up into"},{"speaker":"ADRIAN","startTime":1724.16,"endTime":1727.35,"body":"individual component parts."},{"speaker":"ADRIAN","startTime":1727.35,"endTime":1729.5,"body":"So, parts around fingers,"},{"speaker":"ADRIAN","startTime":1727.35,"endTime":1729.5,"body":"parts around the arms,"},{"speaker":"ADRIAN","startTime":1729.5,"endTime":1731.59,"body":"parts and the body,"},{"speaker":"ADRIAN","startTime":1729.5,"endTime":1731.59,"body":"parts around the body language,"},{"speaker":"ADRIAN","startTime":1731.59,"endTime":1734.31,"body":"parts around"},{"speaker":"ADRIAN","startTime":1731.59,"endTime":1734.31,"body":"the facial expressions"},{"speaker":"ADRIAN","startTime":1734.31,"endTime":1736.54,"body":"and then we layer them"},{"speaker":"ADRIAN","startTime":1734.31,"endTime":1736.54,"body":"on top of each other."},{"speaker":"ADRIAN","startTime":1736.54,"endTime":1740.97,"body":"So, even little things right"},{"speaker":"ADRIAN","startTime":1736.54,"endTime":1740.97,"body":"at the very most basic level."},{"speaker":"ADRIAN","startTime":1741.83,"endTime":1743.69,"body":"You can turn pretty much."},{"speaker":"ADRIAN","startTime":1743.69,"endTime":1745.68,"body":"You can turn a lot of signs"},{"speaker":"ADRIAN","startTime":1743.69,"endTime":1745.68,"body":"from British Sign Language"},{"speaker":"ADRIAN","startTime":1745.68,"endTime":1749.54,"body":"into questions by adding"},{"speaker":"ADRIAN","startTime":1745.68,"endTime":1749.54,"body":"on a lean forward"},{"speaker":"ADRIAN","startTime":1749.54,"endTime":1753.08,"body":"or a raised eyebrows"},{"speaker":"ADRIAN","startTime":1749.54,"endTime":1753.08,"body":"or a quizzical scrunching"},{"speaker":"ADRIAN","startTime":1753.08,"endTime":1755.86,"body":"your eyes up a little bit,"},{"speaker":"ADRIAN","startTime":1753.08,"endTime":1755.86,"body":"twisting your head around."},{"speaker":"ADRIAN","startTime":1755.86,"endTime":1758.16,"body":"So, that might be another layer"},{"speaker":"ADRIAN","startTime":1755.86,"endTime":1758.16,"body":"or two layers"},{"speaker":"ADRIAN","startTime":1758.16,"endTime":1760.14,"body":"on top of the sign layer."},{"speaker":"ADRIAN","startTime":1760.14,"endTime":1763.28,"body":"And then you've got things"},{"speaker":"ADRIAN","startTime":1760.14,"endTime":1763.28,"body":"like how expressive it is,"},{"speaker":"ADRIAN","startTime":1763.28,"endTime":1765.23,"body":"the speed of the performance."},{"speaker":"ADRIAN","startTime":1765.23,"endTime":1768.23,"body":"The magnitude"},{"speaker":"ADRIAN","startTime":1765.23,"endTime":1768.23,"body":"of the articulation."},{"speaker":"ADRIAN","startTime":1768.23,"endTime":1770.51,"body":"So, there are"},{"speaker":"ADRIAN","startTime":1768.23,"endTime":1770.51,"body":"a lot of considerations."},{"speaker":"ADRIAN","startTime":1770.51,"endTime":1773.31,"body":"But, by saying well, we'll go"},{"speaker":"ADRIAN","startTime":1770.51,"endTime":1773.31,"body":"and solve this iteratively."},{"speaker":"ADRIAN","startTime":1773.31,"endTime":1776.21,"body":"We don't think"},{"speaker":"ADRIAN","startTime":1773.31,"endTime":1776.21,"body":"we can go straight in"},{"speaker":"ADRIAN","startTime":1776.21,"endTime":1778.36,"body":"and say here's a performance"},{"speaker":"ADRIAN","startTime":1778.36,"endTime":1780.34,"body":"that is comparable"},{"speaker":"ADRIAN","startTime":1778.36,"endTime":1780.34,"body":"to a human being."},{"speaker":"ADRIAN","startTime":1780.85,"endTime":1782.35,"body":"That will take a long time."},{"speaker":"ADRIAN","startTime":1782.35,"endTime":1784.79,"body":"What we'll say is,"},{"speaker":"ADRIAN","startTime":1782.35,"endTime":1784.79,"body":"here is a performance"},{"speaker":"ADRIAN","startTime":1785.32,"endTime":1789.05,"body":"that we hope you can understand."},{"speaker":"ADRIAN","startTime":1785.32,"endTime":1789.05,"body":"We hope is better for you,"},{"speaker":"ADRIAN","startTime":1790.03,"endTime":1791.92,"body":"as a user"},{"speaker":"ADRIAN","startTime":1790.03,"endTime":1791.92,"body":"of British Sign Language,"},{"speaker":"ADRIAN","startTime":1791.92,"endTime":1794.55,"body":"than just having captions alone."},{"speaker":"ADRIAN","startTime":1797.32,"endTime":1799.31,"body":"Again with data,"},{"speaker":"ADRIAN","startTime":1799.31,"endTime":1802.02,"body":"there is such a shortage"},{"speaker":"ADRIAN","startTime":1799.31,"endTime":1802.02,"body":"of data, traditional machine"},{"speaker":"ADRIAN","startTime":1802.02,"endTime":1805.02,"body":"learning approaches are really,"},{"speaker":"ADRIAN","startTime":1802.02,"endTime":1805.02,"body":"really hungry for data."},{"speaker":"ADRIAN","startTime":1805.02,"endTime":1808.2,"body":"Really greedy for data"},{"speaker":"ADRIAN","startTime":1805.02,"endTime":1808.2,"body":"and there's just not enough"},{"speaker":"ADRIAN","startTime":1808.2,"endTime":1809.89,"body":"British Sign Language"},{"speaker":"ADRIAN","startTime":1808.2,"endTime":1809.89,"body":"data at all,"},{"speaker":"ADRIAN","startTime":1809.89,"endTime":1811.36,"body":"even in the written form,"},{"speaker":"ADRIAN","startTime":1811.36,"endTime":1813.62,"body":"there wouldn't be enough"},{"speaker":"ADRIAN","startTime":1811.36,"endTime":1813.62,"body":"sign language data"},{"speaker":"ADRIAN","startTime":1813.62,"endTime":1817.48,"body":"to make a convincing machine"},{"speaker":"ADRIAN","startTime":1813.62,"endTime":1817.48,"body":"learning model."},{"speaker":"ADRIAN","startTime":1817.48,"endTime":1820.99,"body":"So, what we have done is"},{"speaker":"ADRIAN","startTime":1817.48,"endTime":1820.99,"body":"we've gone back to our roots."},{"speaker":"ADRIAN","startTime":1820.99,"endTime":1823.45,"body":"And my roots as a neuroscientist"},{"speaker":"ADRIAN","startTime":1820.99,"endTime":1823.45,"body":"and the routes"},{"speaker":"ADRIAN","startTime":1823.45,"endTime":1825.99,"body":"of one of my colleagues,"},{"speaker":"ADRIAN","startTime":1823.45,"endTime":1825.99,"body":"as a neuroscientist"},{"speaker":"ADRIAN","startTime":1825.99,"endTime":1828.42,"body":"and with the engineering"},{"speaker":"ADRIAN","startTime":1825.99,"endTime":1828.42,"body":"linguistic skills"},{"speaker":"ADRIAN","startTime":1828.42,"endTime":1829.69,"body":"that we have across the team,"},{"speaker":"ADRIAN","startTime":1829.69,"endTime":1832.42,"body":"we've said, well, let's go back"},{"speaker":"ADRIAN","startTime":1829.69,"endTime":1832.42,"body":"and reinvent,"},{"speaker":"ADRIAN","startTime":1832.42,"endTime":1834.95,"body":"how we think machine learning"},{"speaker":"ADRIAN","startTime":1832.42,"endTime":1834.95,"body":"needs to work"},{"speaker":"ADRIAN","startTime":1834.95,"endTime":1838.28,"body":"for this type of data"},{"speaker":"ADRIAN","startTime":1834.95,"endTime":1838.28,"body":"and we have drawn on that"},{"speaker":"ADRIAN","startTime":1838.28,"endTime":1842.62,"body":"and said that the methods"},{"speaker":"ADRIAN","startTime":1838.28,"endTime":1842.62,"body":"that other people"},{"speaker":"ADRIAN","startTime":1842.62,"endTime":1843.91,"body":"are using won't work for us,"},{"speaker":"ADRIAN","startTime":1843.91,"endTime":1851.05,"body":"they are not very good at the"},{"speaker":"ADRIAN","startTime":1843.91,"endTime":1851.05,"body":"diversity of data that we need."},{"speaker":"ADRIAN","startTime":1851.05,"endTime":1853.45,"body":"And they are not very good with"},{"speaker":"ADRIAN","startTime":1851.05,"endTime":1853.45,"body":"the small data sets we need."},{"speaker":"ADRIAN","startTime":1853.45,"endTime":1855.96,"body":"So, we have engineered"},{"speaker":"ADRIAN","startTime":1853.45,"endTime":1855.96,"body":"specifically"},{"speaker":"ADRIAN","startTime":1855.96,"endTime":1857.93,"body":"for British Sign Language"},{"speaker":"ADRIAN","startTime":1857.93,"endTime":1860.77,"body":"and I expect to be able to scale"},{"speaker":"ADRIAN","startTime":1857.93,"endTime":1860.77,"body":"the problem out"},{"speaker":"ADRIAN","startTime":1860.77,"endTime":1863.18,"body":"or smoothed out"},{"speaker":"ADRIAN","startTime":1860.77,"endTime":1863.18,"body":"into other sign languages."},{"speaker":"ANTONIO","startTime":1867.78,"endTime":1871.01,"body":"Adrian, we know that technology,"},{"speaker":"ANTONIO","startTime":1871.01,"endTime":1874.83,"body":"artificial intelligence,"},{"speaker":"ANTONIO","startTime":1871.01,"endTime":1874.83,"body":"is changing how we communicate."},{"speaker":"ANTONIO","startTime":1874.83,"endTime":1880.02,"body":"You know, how do you see"},{"speaker":"ANTONIO","startTime":1874.83,"endTime":1880.02,"body":"the most recent changes"},{"speaker":"ANTONIO","startTime":1880.02,"endTime":1882.56,"body":"in technology"},{"speaker":"ANTONIO","startTime":1880.02,"endTime":1882.56,"body":"in terms of AI"},{"speaker":"ANTONIO","startTime":1882.56,"endTime":1886.42,"body":"also impacting"},{"speaker":"ANTONIO","startTime":1882.56,"endTime":1886.42,"body":"on sign language itself?"},{"speaker":"ADRIAN","startTime":1887.76,"endTime":1891.59,"body":"I mean the changes will,"},{"speaker":"ADRIAN","startTime":1887.76,"endTime":1891.59,"body":"without a doubt be evolutionary,"},{"speaker":"ADRIAN","startTime":1893.12,"endTime":1896.09,"body":"just as the Internet"},{"speaker":"ADRIAN","startTime":1893.12,"endTime":1896.09,"body":"changed everything."},{"speaker":"ADRIAN","startTime":1897.92,"endTime":1901.45,"body":"The AI that we are seeing"},{"speaker":"ADRIAN","startTime":1897.92,"endTime":1901.45,"body":"coming out right now,"},{"speaker":"ADRIAN","startTime":1901.45,"endTime":1904.0,"body":"things like Chat GBT"},{"speaker":"ADRIAN","startTime":1901.45,"endTime":1904.0,"body":"and MIG Journey,"},{"speaker":"ADRIAN","startTime":1904.0,"endTime":1907.97,"body":"that we might have seen,"},{"speaker":"ADRIAN","startTime":1904.0,"endTime":1907.97,"body":"they will change the world,"},{"speaker":"ADRIAN","startTime":1907.97,"endTime":1911.33,"body":"in very much as big a way"},{"speaker":"ADRIAN","startTime":1907.97,"endTime":1911.33,"body":"as the Internet did,"},{"speaker":"ADRIAN","startTime":1911.33,"endTime":1913.33,"body":"25 or 30 years ago."},{"speaker":"ADRIAN","startTime":1913.33,"endTime":1917.27,"body":"And most of those changes"},{"speaker":"ADRIAN","startTime":1913.33,"endTime":1917.27,"body":"we can't even anticipate."},{"speaker":"ADRIAN","startTime":1917.27,"endTime":1920.16,"body":"Most of the jobs"},{"speaker":"ADRIAN","startTime":1917.27,"endTime":1920.16,"body":"in 20 years' time,"},{"speaker":"ADRIAN","startTime":1920.68,"endTime":1922.87,"body":"we won't even have names"},{"speaker":"ADRIAN","startTime":1920.68,"endTime":1922.87,"body":"for them today"},{"speaker":"ADRIAN","startTime":1922.87,"endTime":1925.45,"body":"and that was exactly"},{"speaker":"ADRIAN","startTime":1922.87,"endTime":1925.45,"body":"the case, 20 years ago."},{"speaker":"ADRIAN","startTime":1926.14,"endTime":1928.88,"body":"And so, a lot of the changes"},{"speaker":"ADRIAN","startTime":1926.14,"endTime":1928.88,"body":"we just don't know."},{"speaker":"ADRIAN","startTime":1928.88,"endTime":1930.54,"body":"The important thing is though"},{"speaker":"ADRIAN","startTime":1930.54,"endTime":1932.95,"body":"that with these"},{"speaker":"ADRIAN","startTime":1930.54,"endTime":1932.95,"body":"technological advances,"},{"speaker":"ADRIAN","startTime":1932.95,"endTime":1935.9,"body":"communication barriers"},{"speaker":"ADRIAN","startTime":1932.95,"endTime":1935.9,"body":"are starting to dissolve."},{"speaker":"ADRIAN","startTime":1936.45,"endTime":1938.92,"body":"People, we are all around"},{"speaker":"ADRIAN","startTime":1936.45,"endTime":1938.92,"body":"the world right now,"},{"speaker":"ADRIAN","startTime":1938.92,"endTime":1940.58,"body":"as we talk to each other,"},{"speaker":"ADRIAN","startTime":1940.58,"endTime":1943.41,"body":"absolutely live"},{"speaker":"ADRIAN","startTime":1940.58,"endTime":1943.41,"body":"and synchronistically,"},{"speaker":"ADRIAN","startTime":1943.41,"endTime":1946.36,"body":"this is something"},{"speaker":"ADRIAN","startTime":1943.41,"endTime":1946.36,"body":"that technology has brought us."},{"speaker":"ADRIAN","startTime":1947.15,"endTime":1949.97,"body":"Prior to this"},{"speaker":"ADRIAN","startTime":1947.15,"endTime":1949.97,"body":"we might have had four people"},{"speaker":"ADRIAN","startTime":1949.97,"endTime":1951.91,"body":"dialling in on a telephone,"},{"speaker":"ADRIAN","startTime":1951.91,"endTime":1953.55,"body":"prior to that it would"},{"speaker":"ADRIAN","startTime":1951.91,"endTime":1953.55,"body":"have been something"},{"speaker":"ADRIAN","startTime":1953.55,"endTime":1955.75,"body":"where we would have"},{"speaker":"ADRIAN","startTime":1953.55,"endTime":1955.75,"body":"to press a button to talk"},{"speaker":"ADRIAN","startTime":1955.75,"endTime":1958.05,"body":"and prior to that it would"},{"speaker":"ADRIAN","startTime":1955.75,"endTime":1958.05,"body":"have been posting a letter"},{"speaker":"ADRIAN","startTime":1958.05,"endTime":1961.54,"body":"that would go across on a ship"},{"speaker":"ADRIAN","startTime":1958.05,"endTime":1961.54,"body":"and take weeks to get there."},{"speaker":"ADRIAN","startTime":1961.54,"endTime":1964.31,"body":"So, technology is really"},{"speaker":"ADRIAN","startTime":1961.54,"endTime":1964.31,"body":"bringing down these barriers"},{"speaker":"ADRIAN","startTime":1964.31,"endTime":1965.78,"body":"but it's not"},{"speaker":"ADRIAN","startTime":1964.31,"endTime":1965.78,"body":"without its problems"},{"speaker":"ADRIAN","startTime":1965.78,"endTime":1968.69,"body":"and AI does need"},{"speaker":"ADRIAN","startTime":1965.78,"endTime":1968.69,"body":"to be responsible."},{"speaker":"ADRIAN","startTime":1968.69,"endTime":1971.67,"body":"It needs to be ethical"},{"speaker":"ADRIAN","startTime":1968.69,"endTime":1971.67,"body":"and it needs to be respectful."},{"speaker":"DEBRA","startTime":1973.77,"endTime":1978.16,"body":"Adrian, I'm so impressed"},{"speaker":"DEBRA","startTime":1973.77,"endTime":1978.16,"body":"with what you're doing because"},{"speaker":"DEBRA","startTime":1978.91,"endTime":1980.95,"body":"and this is often"},{"speaker":"DEBRA","startTime":1978.91,"endTime":1980.95,"body":"what we do on Axschat."},{"speaker":"DEBRA","startTime":1980.95,"endTime":1984.75,"body":"We are looking for people"},{"speaker":"DEBRA","startTime":1980.95,"endTime":1984.75,"body":"that are solving the problems"},{"speaker":"DEBRA","startTime":1984.75,"endTime":1988.2,"body":"in a different way because"},{"speaker":"DEBRA","startTime":1984.75,"endTime":1988.2,"body":"the three of us really believe"},{"speaker":"DEBRA","startTime":1988.2,"endTime":1990.35,"body":"that a lot of the efforts"},{"speaker":"DEBRA","startTime":1988.2,"endTime":1990.35,"body":"that are being made,"},{"speaker":"DEBRA","startTime":1990.35,"endTime":1992.26,"body":"a lot of the money"},{"speaker":"DEBRA","startTime":1990.35,"endTime":1992.26,"body":"that's being spent,"},{"speaker":"DEBRA","startTime":1992.26,"endTime":1997.32,"body":"is not moving us forward."},{"speaker":"DEBRA","startTime":1992.26,"endTime":1997.32,"body":"And we just don't like that."},{"speaker":"DEBRA","startTime":1997.32,"endTime":2000.71,"body":"So, it seems like a lot of"},{"speaker":"DEBRA","startTime":1997.32,"endTime":2000.71,"body":"the efforts that you're making,"},{"speaker":"DEBRA","startTime":2000.71,"endTime":2003.36,"body":"to make sure"},{"speaker":"DEBRA","startTime":2000.71,"endTime":2003.36,"body":"that sign language users"},{"speaker":"DEBRA","startTime":2003.36,"endTime":2005.59,"body":"can be more"},{"speaker":"DEBRA","startTime":2003.36,"endTime":2005.59,"body":"meaningfully included,"},{"speaker":"DEBRA","startTime":2005.59,"endTime":2007.51,"body":"could actually be picked up"},{"speaker":"DEBRA","startTime":2005.59,"endTime":2007.51,"body":"at some point"},{"speaker":"DEBRA","startTime":2007.51,"endTime":2010.01,"body":"and applied in all the other"},{"speaker":"DEBRA","startTime":2007.51,"endTime":2010.01,"body":"communications issues"},{"speaker":"DEBRA","startTime":2010.01,"endTime":2012.1,"body":"that we have"},{"speaker":"DEBRA","startTime":2010.01,"endTime":2012.1,"body":"all over the world"},{"speaker":"DEBRA","startTime":2012.1,"endTime":2014.2,"body":"because we all speak"},{"speaker":"DEBRA","startTime":2012.1,"endTime":2014.2,"body":"different languages."},{"speaker":"DEBRA","startTime":2014.2,"endTime":2018.54,"body":"So, I'm fascinated with the"},{"speaker":"DEBRA","startTime":2014.2,"endTime":2018.54,"body":"efforts that you're making,"},{"speaker":"DEBRA","startTime":2018.54,"endTime":2021.66,"body":"because it feels like it"},{"speaker":"DEBRA","startTime":2018.54,"endTime":2021.66,"body":"is the right direction"},{"speaker":"DEBRA","startTime":2022.18,"endTime":2025.52,"body":"and you know, like you said,"},{"speaker":"DEBRA","startTime":2022.18,"endTime":2025.52,"body":"the artificial intelligence"},{"speaker":"DEBRA","startTime":2025.52,"endTime":2028.02,"body":"is going to change everything."},{"speaker":"DEBRA","startTime":2028.02,"endTime":2031.71,"body":"But I am just, I'm fascinated"},{"speaker":"DEBRA","startTime":2028.02,"endTime":2031.71,"body":"with how you're doing it"},{"speaker":"DEBRA","startTime":2031.71,"endTime":2034.38,"body":"and how you're starting"},{"speaker":"DEBRA","startTime":2031.71,"endTime":2034.38,"body":"to map it out"},{"speaker":"DEBRA","startTime":2034.38,"endTime":2035.98,"body":"and then of course,"},{"speaker":"DEBRA","startTime":2034.38,"endTime":2035.98,"body":"wondering,"},{"speaker":"DEBRA","startTime":2036.72,"endTime":2039.2,"body":"have you all thought"},{"speaker":"DEBRA","startTime":2036.72,"endTime":2039.2,"body":"about the possibilities,"},{"speaker":"DEBRA","startTime":2039.2,"endTime":2042.51,"body":"I mean I know once right now,"},{"speaker":"DEBRA","startTime":2039.2,"endTime":2042.51,"body":"you need to focus on solving"},{"speaker":"DEBRA","startTime":2042.51,"endTime":2045.39,"body":"this ridiculously"},{"speaker":"DEBRA","startTime":2042.51,"endTime":2045.39,"body":"gigantic problem,"},{"speaker":"DEBRA","startTime":2045.39,"endTime":2047.69,"body":"but it sure seems like there"},{"speaker":"DEBRA","startTime":2047.69,"endTime":2051.0,"body":"are a whole lot of other"},{"speaker":"DEBRA","startTime":2047.69,"endTime":2051.0,"body":"benefits to society"},{"speaker":"DEBRA","startTime":2051.0,"endTime":2053.15,"body":"that are going to solved"},{"speaker":"DEBRA","startTime":2051.0,"endTime":2053.15,"body":"along the way."},{"speaker":"DEBRA","startTime":2053.15,"endTime":2055.63,"body":"Do you think I am thinking"},{"speaker":"DEBRA","startTime":2053.15,"endTime":2055.63,"body":"about that the right way."},{"speaker":"ADRIAN","startTime":2055.63,"endTime":2057.19,"body":"Yes, no, absolutely you are."},{"speaker":"ADRIAN","startTime":2057.19,"endTime":2062.07,"body":"And I mean we are one"},{"speaker":"ADRIAN","startTime":2057.19,"endTime":2062.07,"body":"very small piece of a really,"},{"speaker":"ADRIAN","startTime":2062.07,"endTime":2064.7,"body":"really big puzzle"},{"speaker":"ADRIAN","startTime":2062.07,"endTime":2064.7,"body":"and sue hands"},{"speaker":"ADRIAN","startTime":2064.7,"endTime":2069.04,"body":"were the biggest part"},{"speaker":"ADRIAN","startTime":2064.7,"endTime":2069.04,"body":"of all of these puzzles."},{"speaker":"ADRIAN","startTime":2069.04,"endTime":2071.87,"body":"Technology is an enabler,"},{"speaker":"ADRIAN","startTime":2069.04,"endTime":2071.87,"body":"it's something that facilitates."},{"speaker":"ADRIAN","startTime":2071.87,"endTime":2076.47,"body":"And actually, you know because"},{"speaker":"ADRIAN","startTime":2071.87,"endTime":2076.47,"body":"we are in a such a niche"},{"speaker":"ADRIAN","startTime":2076.47,"endTime":2078.89,"body":"but new industry,"},{"speaker":"ADRIAN","startTime":2076.47,"endTime":2078.89,"body":"in what we are doing,"},{"speaker":"ADRIAN","startTime":2079.4,"endTime":2082.03,"body":"we are in the unusual position"},{"speaker":"ADRIAN","startTime":2079.4,"endTime":2082.03,"body":"that actually we really want"},{"speaker":"ADRIAN","startTime":2082.03,"endTime":2083.72,"body":"there"},{"speaker":"ADRIAN","startTime":2082.03,"endTime":2083.72,"body":"to be competitors out there"},{"speaker":"ADRIAN","startTime":2083.72,"endTime":2088.23,"body":"because we are not competing"},{"speaker":"ADRIAN","startTime":2083.72,"endTime":2088.23,"body":"with other people"},{"speaker":"ADRIAN","startTime":2088.23,"endTime":2089.91,"body":"making AI sign language"},{"speaker":"ADRIAN","startTime":2088.23,"endTime":2089.91,"body":"translations."},{"speaker":"ADRIAN","startTime":2089.91,"endTime":2092.16,"body":"We are competing with apathy,"},{"speaker":"ADRIAN","startTime":2089.91,"endTime":2092.16,"body":"with people saying oh,"},{"speaker":"ADRIAN","startTime":2092.16,"endTime":2096.95,"body":"we don't need sign language or"},{"speaker":"ADRIAN","startTime":2092.16,"endTime":2096.95,"body":"sign language is too expensive"},{"speaker":"ADRIAN","startTime":2096.95,"endTime":2099.05,"body":"or there's not just enough"},{"speaker":"ADRIAN","startTime":2096.95,"endTime":2099.05,"body":"return on investment."},{"speaker":"ADRIAN","startTime":2099.05,"endTime":2100.45,"body":"That's what we are"},{"speaker":"ADRIAN","startTime":2099.05,"endTime":2100.45,"body":"competing with."},{"speaker":"ADRIAN","startTime":2100.45,"endTime":2104.2,"body":"So, actually we want more people"},{"speaker":"ADRIAN","startTime":2100.45,"endTime":2104.2,"body":"out there fighting a good fight."},{"speaker":"ADRIAN","startTime":2104.2,"endTime":2107.29,"body":"So that the problem we have,"},{"speaker":"ADRIAN","startTime":2104.2,"endTime":2107.29,"body":"as a company,"},{"speaker":"ADRIAN","startTime":2107.91,"endTime":2110.69,"body":"is getting past this barrier"},{"speaker":"ADRIAN","startTime":2107.91,"endTime":2110.69,"body":"of oh, we don't need it."},{"speaker":"ADRIAN","startTime":2111.29,"endTime":2112.8,"body":"Actually yes, you do."},{"speaker":"ADRIAN","startTime":2111.29,"endTime":2112.8,"body":"You probably do,"},{"speaker":"ADRIAN","startTime":2112.8,"endTime":2115.4,"body":"if you are serving"},{"speaker":"ADRIAN","startTime":2112.8,"endTime":2115.4,"body":"a hundred thousand customers."},{"speaker":"ADRIAN","startTime":2115.4,"endTime":2117.84,"body":"If you're a B"},{"speaker":"ADRIAN","startTime":2115.4,"endTime":2117.84,"body":"to C organisation,"},{"speaker":"ADRIAN","startTime":2117.84,"endTime":2119.87,"body":"serving a hundred"},{"speaker":"ADRIAN","startTime":2117.84,"endTime":2119.87,"body":"thousand customers,"},{"speaker":"ADRIAN","startTime":2119.87,"endTime":2122.41,"body":"you've probably got"},{"speaker":"ADRIAN","startTime":2119.87,"endTime":2122.41,"body":"a couple of hundred people"},{"speaker":"ADRIAN","startTime":2122.41,"endTime":2123.62,"body":"in your customer base"},{"speaker":"ADRIAN","startTime":2123.62,"endTime":2126.97,"body":"who rely on sign language"},{"speaker":"ADRIAN","startTime":2123.62,"endTime":2126.97,"body":"who you are not serving."},{"speaker":"ADRIAN","startTime":2128.6,"endTime":2133.92,"body":"There are absolutely,"},{"speaker":"ADRIAN","startTime":2128.6,"endTime":2133.92,"body":"I was at a banking conference,"},{"speaker":"ADRIAN","startTime":2133.92,"endTime":2136.43,"body":"a couple of months ago"},{"speaker":"ADRIAN","startTime":2133.92,"endTime":2136.43,"body":"and some of the stories"},{"speaker":"ADRIAN","startTime":2136.43,"endTime":2139.14,"body":"there were heartbreaking."},{"speaker":"ADRIAN","startTime":2136.43,"endTime":2139.14,"body":"There are people who,"},{"speaker":"ADRIAN","startTime":2139.7,"endTime":2142.6,"body":"when they have signed up"},{"speaker":"ADRIAN","startTime":2139.7,"endTime":2142.6,"body":"for loan agreements,"},{"speaker":"ADRIAN","startTime":2142.6,"endTime":2147.13,"body":"they had video relay"},{"speaker":"ADRIAN","startTime":2142.6,"endTime":2147.13,"body":"or in person interpreters,"},{"speaker":"ADRIAN","startTime":2147.13,"endTime":2148.97,"body":"to help them"},{"speaker":"ADRIAN","startTime":2147.13,"endTime":2148.97,"body":"understand the agreement."},{"speaker":"ADRIAN","startTime":2148.97,"endTime":2151.1,"body":"When the terms and conditions"},{"speaker":"ADRIAN","startTime":2148.97,"endTime":2151.1,"body":"changed"},{"speaker":"ADRIAN","startTime":2151.1,"endTime":2153.34,"body":"they just got a letter"},{"speaker":"ADRIAN","startTime":2151.1,"endTime":2153.34,"body":"through the post"},{"speaker":"ADRIAN","startTime":2153.34,"endTime":2157.06,"body":"and look, people have lost"},{"speaker":"ADRIAN","startTime":2153.34,"endTime":2157.06,"body":"their homes due to this."},{"speaker":"NEIL","startTime":2157.06,"endTime":2158.35,"body":"Wow."},{"speaker":"ADRIAN","startTime":2158.35,"endTime":2160.14,"body":"It's unacceptable."},{"speaker":"ADRIAN","startTime":2160.91,"endTime":2164.98,"body":"And the excuse was, I mean,"},{"speaker":"ADRIAN","startTime":2160.91,"endTime":2164.98,"body":"there is kind of two problems"},{"speaker":"ADRIAN","startTime":2164.98,"endTime":2167.48,"body":"that some of these lending"},{"speaker":"ADRIAN","startTime":2164.98,"endTime":2167.48,"body":"organisations have taken."},{"speaker":"ADRIAN","startTime":2167.48,"endTime":2168.86,"body":"Some of them have said"},{"speaker":"ADRIAN","startTime":2168.86,"endTime":2170.55,"body":"well actually the payout"},{"speaker":"ADRIAN","startTime":2168.86,"endTime":2170.55,"body":"we have to make"},{"speaker":"ADRIAN","startTime":2170.55,"endTime":2173.149,"body":"if we get sued is smaller"},{"speaker":"ADRIAN","startTime":2170.55,"endTime":2173.149,"body":"than the cost of doing it,"},{"speaker":"ADRIAN","startTime":2173.99,"endTime":2176.17,"body":"which you know,"},{"speaker":"ADRIAN","startTime":2173.99,"endTime":2176.17,"body":"maybe financially smaller"},{"speaker":"ADRIAN","startTime":2176.17,"endTime":2177.61,"body":"but it's not smaller"},{"speaker":"ADRIAN","startTime":2176.17,"endTime":2177.61,"body":"in human cost."},{"speaker":"DEBRA","startTime":2177.61,"endTime":2178.81,"body":"Right."},{"speaker":"ADRIAN","startTime":2178.81,"endTime":2180.09,"body":"Others saying, well,"},{"speaker":"ADRIAN","startTime":2180.09,"endTime":2181.32,"body":"there's no real alternative"},{"speaker":"ADRIAN","startTime":2181.32,"endTime":2183.16,"body":"there are not enough"},{"speaker":"ADRIAN","startTime":2181.32,"endTime":2183.16,"body":"translators and interpreters."},{"speaker":"ADRIAN","startTime":2183.16,"endTime":2186.88,"body":"So, we are taking away"},{"speaker":"ADRIAN","startTime":2183.16,"endTime":2186.88,"body":"that second excuse and actually,"},{"speaker":"ADRIAN","startTime":2188.22,"endTime":2191.11,"body":"bit by bit, we'll be taking away"},{"speaker":"ADRIAN","startTime":2188.22,"endTime":2191.11,"body":"that first excuse as well"},{"speaker":"ADRIAN","startTime":2191.11,"endTime":2192.76,"body":"because what we expect"},{"speaker":"ADRIAN","startTime":2191.11,"endTime":2192.76,"body":"to see,"},{"speaker":"ADRIAN","startTime":2192.76,"endTime":2196.08,"body":"I mean, part of our values"},{"speaker":"ADRIAN","startTime":2192.76,"endTime":2196.08,"body":"is we'll never take a deaf job."},{"speaker":"ADRIAN","startTime":2196.76,"endTime":2199.16,"body":"We are aiming to create"},{"speaker":"ADRIAN","startTime":2196.76,"endTime":2199.16,"body":"deaf jobs do not take them."},{"speaker":"ADRIAN","startTime":2199.16,"endTime":2202.75,"body":"We are making a platform"},{"speaker":"ADRIAN","startTime":2199.16,"endTime":2202.75,"body":"that will allow deaf translators"},{"speaker":"ADRIAN","startTime":2202.75,"endTime":2205.69,"body":"to scale their work"},{"speaker":"ADRIAN","startTime":2202.75,"endTime":2205.69,"body":"facilitated by AI,"},{"speaker":"ADRIAN","startTime":2205.69,"endTime":2207.21,"body":"rather than replaced by AI."},{"speaker":"ADRIAN","startTime":2207.21,"endTime":2208.89,"body":"They will be making"},{"speaker":"ADRIAN","startTime":2207.21,"endTime":2208.89,"body":"a hundred times"},{"speaker":"ADRIAN","startTime":2208.89,"endTime":2211.25,"body":"more translations"},{"speaker":"ADRIAN","startTime":2208.89,"endTime":2211.25,"body":"than they currently do"},{"speaker":"ADRIAN","startTime":2211.25,"endTime":2212.88,"body":"and they will be"},{"speaker":"ADRIAN","startTime":2211.25,"endTime":2212.88,"body":"their translations,"},{"speaker":"ADRIAN","startTime":2212.88,"endTime":2215.59,"body":"virtual versions"},{"speaker":"ADRIAN","startTime":2212.88,"endTime":2215.59,"body":"of those deaf translators."},{"speaker":"ADRIAN","startTime":2215.59,"endTime":2219.93,"body":"And so, and this is about"},{"speaker":"ADRIAN","startTime":2215.59,"endTime":2219.93,"body":"responsible and respectful AI."},{"speaker":"ADRIAN","startTime":2220.44,"endTime":2224.71,"body":"But, what we're keen to do"},{"speaker":"ADRIAN","startTime":2220.44,"endTime":2224.71,"body":"is to make sure"},{"speaker":"ADRIAN","startTime":2224.71,"endTime":2227.35,"body":"that translations"},{"speaker":"ADRIAN","startTime":2224.71,"endTime":2227.35,"body":"are available everywhere"},{"speaker":"ADRIAN","startTime":2227.35,"endTime":2228.71,"body":"and this is"},{"speaker":"ADRIAN","startTime":2227.35,"endTime":2228.71,"body":"one of the things"},{"speaker":"ADRIAN","startTime":2228.71,"endTime":2230.99,"body":"the lending standards board"},{"speaker":"ADRIAN","startTime":2228.71,"endTime":2230.99,"body":"in the UK"},{"speaker":"ADRIAN","startTime":2230.99,"endTime":2234.19,"body":"has been really, really positive"},{"speaker":"ADRIAN","startTime":2230.99,"endTime":2234.19,"body":"for sign language users"},{"speaker":"ADRIAN","startTime":2234.19,"endTime":2237.0,"body":"and they're saying"},{"speaker":"ADRIAN","startTime":2234.19,"endTime":2237.0,"body":"this is not just about tokenism."},{"speaker":"ADRIAN","startTime":2237.0,"endTime":2239.33,"body":"This is about make sure"},{"speaker":"ADRIAN","startTime":2237.0,"endTime":2239.33,"body":"all your communications"},{"speaker":"ADRIAN","startTime":2239.33,"endTime":2243.52,"body":"are available in whatever form"},{"speaker":"ADRIAN","startTime":2239.33,"endTime":2243.52,"body":"that your customers need."},{"speaker":"ADRIAN","startTime":2243.52,"endTime":2245.9,"body":"And if you sign somebody up"},{"speaker":"ADRIAN","startTime":2246.42,"endTime":2248.88,"body":"using a particular"},{"speaker":"ADRIAN","startTime":2246.42,"endTime":2248.88,"body":"medium or channel,"},{"speaker":"ADRIAN","startTime":2248.88,"endTime":2250.55,"body":"you need to be table"},{"speaker":"ADRIAN","startTime":2248.88,"endTime":2250.55,"body":"to support them"},{"speaker":"ADRIAN","startTime":2250.55,"endTime":2254.86,"body":"for their entire customer"},{"speaker":"ADRIAN","startTime":2250.55,"endTime":2254.86,"body":"journey, in that same channel,"},{"speaker":"ADRIAN","startTime":2254.86,"endTime":2256.58,"body":"and if their needs change"},{"speaker":"ADRIAN","startTime":2254.86,"endTime":2256.58,"body":"you need"},{"speaker":"ADRIAN","startTime":2256.58,"endTime":2258.53,"body":"to support them"},{"speaker":"ADRIAN","startTime":2256.58,"endTime":2258.53,"body":"in that change as well."},{"speaker":"NEIL","startTime":2259.17,"endTime":2262.53,"body":"That's a huge wake up"},{"speaker":"NEIL","startTime":2259.17,"endTime":2262.53,"body":"for service providers"},{"speaker":"NEIL","startTime":2263.06,"endTime":2267.64,"body":"and a huge ask for the people"},{"speaker":"NEIL","startTime":2263.06,"endTime":2267.64,"body":"providing those services"},{"speaker":"NEIL","startTime":2267.64,"endTime":2269.84,"body":"hence why what you're doing"},{"speaker":"NEIL","startTime":2267.64,"endTime":2269.84,"body":"is so important."},{"speaker":"NEIL","startTime":2271.18,"endTime":2272.44,"body":"We are well over time."},{"speaker":"NEIL","startTime":2272.44,"endTime":2275.62,"body":"But it was well worth it because"},{"speaker":"NEIL","startTime":2272.44,"endTime":2275.62,"body":"it's such an interesting topic."},{"speaker":"NEIL","startTime":2275.62,"endTime":2277.32,"body":"So, thank you Adrian,"},{"speaker":"NEIL","startTime":2278.65,"endTime":2280.49,"body":"everybody you should"},{"speaker":"NEIL","startTime":2278.65,"endTime":2280.49,"body":"checkout Adrian Pickering"},{"speaker":"NEIL","startTime":2280.49,"endTime":2282.87,"body":"and you should"},{"speaker":"NEIL","startTime":2280.49,"endTime":2282.87,"body":"check out Robitica."},{"speaker":"NEIL","startTime":2283.77,"endTime":2286.32,"body":"It's easy to find."},{"speaker":"NEIL","startTime":2286.32,"endTime":2290.83,"body":"Search for Robitca Sign Language"},{"speaker":"NEIL","startTime":2286.32,"endTime":2290.83,"body":"and you'll find it via Google."},{"speaker":"NEIL","startTime":2291.61,"endTime":2294.24,"body":"Thank you also to My Cleartext"},{"speaker":"NEIL","startTime":2294.24,"endTime":2296.19,"body":"for helping us"},{"speaker":"NEIL","startTime":2294.24,"endTime":2296.19,"body":"with the captions."},{"speaker":"NEIL","startTime":2296.19,"endTime":2300.35,"body":"And to Amazon for sponsoring us"},{"speaker":"NEIL","startTime":2296.19,"endTime":2300.35,"body":"and helping keeping us on air."},{"speaker":"NEIL","startTime":2300.35,"endTime":2304.08,"body":"So, look forward to continuing"},{"speaker":"NEIL","startTime":2300.35,"endTime":2304.08,"body":"the discussion on social media."},{"speaker":"NEIL","startTime":2304.65,"endTime":2306.22,"body":"One again, thank you"},{"speaker":"NEIL","startTime":2304.65,"endTime":2306.22,"body":"very much, Adrian."},{"speaker":"ADRIAN","startTime":2306.22,"endTime":2307.47,"body":"Thank you f."},{"speaker":"ADRIAN","startTime":2307.47,"endTime":2309.07,"body":"having me."},{"speaker":"ADRIAN","startTime":2307.47,"endTime":2309.07,"body":"Thank you."}]}