{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":1.45,"body":"Axschat"},{"startTime":1.45,"endTime":3.04,"body":"Yana Beranek"},{"speaker":"DEBRA","startTime":3.04,"endTime":5.51,"body":"Hi everyone, welcome to Axschat."},{"speaker":"DEBRA","startTime":5.51,"endTime":8.85,"body":"We are recording Axschat"},{"speaker":"DEBRA","startTime":5.51,"endTime":8.85,"body":"on Good Friday"},{"speaker":"DEBRA","startTime":8.85,"endTime":11.25,"body":"and Neil"},{"speaker":"DEBRA","startTime":8.85,"endTime":11.25,"body":"was unable to join us"},{"speaker":"DEBRA","startTime":11.25,"endTime":13.9,"body":"but we appreciated Yana"},{"speaker":"DEBRA","startTime":11.25,"endTime":13.9,"body":"being able to join us"},{"speaker":"DEBRA","startTime":13.9,"endTime":16.25,"body":"and Antonio"},{"speaker":"DEBRA","startTime":13.9,"endTime":16.25,"body":"is joining us as well"},{"speaker":"DEBRA","startTime":16.25,"endTime":18.78,"body":"and we'll just say an early"},{"speaker":"DEBRA","startTime":16.25,"endTime":18.78,"body":"Happy Easter for those of you"},{"speaker":"DEBRA","startTime":18.78,"endTime":20.679,"body":"that celebrate"},{"speaker":"DEBRA","startTime":18.78,"endTime":20.679,"body":"that beautiful holiday."},{"speaker":"DEBRA","startTime":21.23,"endTime":26.29,"body":"Today is Yana Beranek and I know"},{"speaker":"DEBRA","startTime":21.23,"endTime":26.29,"body":"I just said that really wrong"},{"speaker":"DEBRA","startTime":26.29,"endTime":28.78,"body":"and so I am looking forward"},{"speaker":"DEBRA","startTime":26.29,"endTime":28.78,"body":"to her saying it correctly."},{"speaker":"DEBRA","startTime":28.78,"endTime":31.54,"body":"And she is with IPSOS,"},{"speaker":"DEBRA","startTime":28.78,"endTime":31.54,"body":"which is a French company"},{"speaker":"DEBRA","startTime":31.54,"endTime":35.93,"body":"and she is the head of their"},{"speaker":"DEBRA","startTime":31.54,"endTime":35.93,"body":"UX portion of the company."},{"speaker":"DEBRA","startTime":35.93,"endTime":38.38,"body":"And so they do a lot"},{"speaker":"DEBRA","startTime":35.93,"endTime":38.38,"body":"of very interesting research"},{"speaker":"DEBRA","startTime":38.38,"endTime":39.98,"body":"and they are making sure"},{"speaker":"DEBRA","startTime":38.38,"endTime":39.98,"body":"that research"},{"speaker":"DEBRA","startTime":39.98,"endTime":41.84,"body":"is also done"},{"speaker":"DEBRA","startTime":39.98,"endTime":41.84,"body":"for our community,"},{"speaker":"DEBRA","startTime":41.84,"endTime":43.82,"body":"the community of people"},{"speaker":"DEBRA","startTime":41.84,"endTime":43.82,"body":"with disabilities."},{"speaker":"DEBRA","startTime":43.82,"endTime":47.62,"body":"I had the pleasure to speak"},{"speaker":"DEBRA","startTime":43.82,"endTime":47.62,"body":"on stage with her in Chicago"},{"speaker":"DEBRA","startTime":47.62,"endTime":49.51,"body":"and was very impressed"},{"speaker":"DEBRA","startTime":47.62,"endTime":49.51,"body":"with what they are doing."},{"speaker":"DEBRA","startTime":49.51,"endTime":51.69,"body":"So Yana,"},{"speaker":"DEBRA","startTime":49.51,"endTime":51.69,"body":"welcome to the programme."},{"speaker":"DEBRA","startTime":51.69,"endTime":54.99,"body":"Can you start by probably"},{"speaker":"DEBRA","startTime":51.69,"endTime":54.99,"body":"pronouncing your name"},{"speaker":"DEBRA","startTime":54.99,"endTime":58.54,"body":"better than I did and tell us"},{"speaker":"DEBRA","startTime":54.99,"endTime":58.54,"body":"more about your company too."},{"speaker":"YANA","startTime":59.18,"endTime":62.85,"body":"Sure. You bet."},{"speaker":"YANA","startTime":59.18,"endTime":62.85,"body":"So Yana Beranek."},{"speaker":"YANA","startTime":62.85,"endTime":65.57,"body":"I'm the global head"},{"speaker":"YANA","startTime":62.85,"endTime":65.57,"body":"of UX at IPSOS"},{"speaker":"YANA","startTime":65.57,"endTime":68.47,"body":"and happy to be here today."},{"speaker":"YANA","startTime":65.57,"endTime":68.47,"body":"Thanks for inviting me Debra."},{"speaker":"YANA","startTime":68.47,"endTime":70.47,"body":"It was a pleasure"},{"speaker":"YANA","startTime":68.47,"endTime":70.47,"body":"to meet you in Chicago"},{"speaker":"YANA","startTime":71.86,"endTime":73.78,"body":"and I'm glad to be"},{"speaker":"YANA","startTime":71.86,"endTime":73.78,"body":"with you today."},{"speaker":"YANA","startTime":73.78,"endTime":78.16,"body":"So we are a global"},{"speaker":"YANA","startTime":73.78,"endTime":78.16,"body":"research organisation."},{"speaker":"YANA","startTime":78.71,"endTime":81.34,"body":"We operate in 90 countries."},{"speaker":"YANA","startTime":81.34,"endTime":87.86,"body":"But we focus on UX in 24 markets"},{"speaker":"YANA","startTime":81.34,"endTime":87.86,"body":"that reach about 40 countries."},{"speaker":"YANA","startTime":87.86,"endTime":92.03,"body":"So that means that we are"},{"speaker":"YANA","startTime":87.86,"endTime":92.03,"body":"covering the US, Latin America,"},{"speaker":"YANA","startTime":93.17,"endTime":97.16,"body":"Southeast Asia, China, Europe"},{"speaker":"YANA","startTime":93.17,"endTime":97.16,"body":"and the Middle East,"},{"speaker":"YANA","startTime":97.74,"endTime":99.62,"body":"as well as sub-Sahara"},{"speaker":"YANA","startTime":97.74,"endTime":99.62,"body":"and Africa."},{"speaker":"YANA","startTime":99.62,"endTime":102.81,"body":"So we do a lot"},{"speaker":"YANA","startTime":99.62,"endTime":102.81,"body":"of research understanding"},{"speaker":"YANA","startTime":102.81,"endTime":105.95,"body":"how to localise products"},{"speaker":"YANA","startTime":105.95,"endTime":109.33,"body":"and make them more inclusive"},{"speaker":"YANA","startTime":105.95,"endTime":109.33,"body":"to communities"},{"speaker":"YANA","startTime":109.33,"endTime":112.47,"body":"that are culturally"},{"speaker":"YANA","startTime":109.33,"endTime":112.47,"body":"different from the US."},{"speaker":"YANA","startTime":112.47,"endTime":115.55,"body":"As well as -- you know,"},{"speaker":"YANA","startTime":112.47,"endTime":115.55,"body":"we do have a focus"},{"speaker":"YANA","startTime":115.55,"endTime":118.34,"body":"on accessible UX research"},{"speaker":"YANA","startTime":115.55,"endTime":118.34,"body":"and design,"},{"speaker":"YANA","startTime":118.95,"endTime":120.6,"body":"to make sure"},{"speaker":"YANA","startTime":118.95,"endTime":120.6,"body":"that our products --"},{"speaker":"YANA","startTime":120.6,"endTime":122.98,"body":"that we are advising"},{"speaker":"YANA","startTime":120.6,"endTime":122.98,"body":"our clients actually,"},{"speaker":"YANA","startTime":122.98,"endTime":125.2,"body":"to help them build"},{"speaker":"YANA","startTime":122.98,"endTime":125.2,"body":"more inclusive products."},{"speaker":"DEBRA","startTime":131.24,"endTime":132.84,"body":"Go ahead Antonio."},{"speaker":"ANTONIO","startTime":134.6,"endTime":139.56,"body":"Given the work"},{"speaker":"ANTONIO","startTime":134.6,"endTime":139.56,"body":"that you have been doing"},{"speaker":"ANTONIO","startTime":139.56,"endTime":143.95,"body":"and some elements"},{"speaker":"ANTONIO","startTime":139.56,"endTime":143.95,"body":"from the report,"},{"speaker":"ANTONIO","startTime":143.95,"endTime":147.44,"body":"is there any particular trends"},{"speaker":"ANTONIO","startTime":143.95,"endTime":147.44,"body":"that you have identified?"},{"speaker":"YANA","startTime":148.32,"endTime":149.53,"body":"Sure."},{"speaker":"YANA","startTime":149.53,"endTime":152.6,"body":"So when it comes"},{"speaker":"YANA","startTime":149.53,"endTime":152.6,"body":"to inclusive design,"},{"speaker":"YANA","startTime":152.6,"endTime":155.02,"body":"I think the biggest trend"},{"speaker":"YANA","startTime":152.6,"endTime":155.02,"body":"that I see"},{"speaker":"YANA","startTime":155.02,"endTime":156.62,"body":"is that we need to simplify."},{"speaker":"YANA","startTime":157.96,"endTime":161.81,"body":"You know, the ability"},{"speaker":"YANA","startTime":157.96,"endTime":161.81,"body":"to add things in tech these days"},{"speaker":"YANA","startTime":161.81,"endTime":165.6,"body":"means that our systems"},{"speaker":"YANA","startTime":161.81,"endTime":165.6,"body":"get more and more complex"},{"speaker":"YANA","startTime":165.6,"endTime":168.68,"body":"and that complexity"},{"speaker":"YANA","startTime":165.6,"endTime":168.68,"body":"is felt by the user."},{"speaker":"YANA","startTime":169.34,"endTime":173.3,"body":"But for many people,"},{"speaker":"YANA","startTime":169.34,"endTime":173.3,"body":"people with disabilities"},{"speaker":"YANA","startTime":173.3,"endTime":176.87,"body":"and people without disabilities,"},{"speaker":"YANA","startTime":173.3,"endTime":176.87,"body":"that complexity is overwhelming."},{"speaker":"YANA","startTime":177.67,"endTime":181.9,"body":"It can really"},{"speaker":"YANA","startTime":177.67,"endTime":181.9,"body":"create obstacles to usage."},{"speaker":"YANA","startTime":181.9,"endTime":185.15,"body":"And so one of the things"},{"speaker":"YANA","startTime":181.9,"endTime":185.15,"body":"that we see a lot,"},{"speaker":"YANA","startTime":185.15,"endTime":187.3,"body":"and I know we saw it"},{"speaker":"YANA","startTime":185.15,"endTime":187.3,"body":"in the research"},{"speaker":"YANA","startTime":187.3,"endTime":190.22,"body":"that we did about"},{"speaker":"YANA","startTime":187.3,"endTime":190.22,"body":"employment sites,"},{"speaker":"YANA","startTime":190.22,"endTime":193.79,"body":"is that the more"},{"speaker":"YANA","startTime":190.22,"endTime":193.79,"body":"simplified things are,"},{"speaker":"YANA","startTime":194.47,"endTime":196.48,"body":"the easier it is"},{"speaker":"YANA","startTime":194.47,"endTime":196.48,"body":"for assistive technology"},{"speaker":"YANA","startTime":196.48,"endTime":199.12,"body":"to help people use the sites."},{"speaker":"YANA","startTime":199.12,"endTime":201.92,"body":"But also, it's just easier"},{"speaker":"YANA","startTime":199.12,"endTime":201.92,"body":"to use for everyone."},{"speaker":"YANA","startTime":202.7,"endTime":207.84,"body":"We do think that like"},{"speaker":"YANA","startTime":202.7,"endTime":207.84,"body":"the advent of the smart phone"},{"speaker":"YANA","startTime":207.84,"endTime":211.37,"body":"and especially voice"},{"speaker":"YANA","startTime":207.84,"endTime":211.37,"body":"assistance on smart phones,"},{"speaker":"YANA","startTime":211.37,"endTime":214.19,"body":"really makes the smart phone"},{"speaker":"YANA","startTime":211.37,"endTime":214.19,"body":"a great tool."},{"speaker":"YANA","startTime":215.19,"endTime":217.39,"body":"But sometimes things"},{"speaker":"YANA","startTime":215.19,"endTime":217.39,"body":"are not designed well"},{"speaker":"YANA","startTime":217.39,"endTime":221.1,"body":"for the smart phone"},{"speaker":"YANA","startTime":217.39,"endTime":221.1,"body":"and we did hear in our research"},{"speaker":"YANA","startTime":221.1,"endTime":224.52,"body":"that a lot of people prefer"},{"speaker":"YANA","startTime":221.1,"endTime":224.52,"body":"to use some of the apps,"},{"speaker":"YANA","startTime":224.52,"endTime":228.12,"body":"on their phones, rather than"},{"speaker":"YANA","startTime":224.52,"endTime":228.12,"body":"going to a desktop computer"},{"speaker":"YANA","startTime":228.12,"endTime":231.05,"body":"and using assistive technology"},{"speaker":"YANA","startTime":228.12,"endTime":231.05,"body":"on a website"},{"speaker":"YANA","startTime":231.05,"endTime":233.95,"body":"because the mobile app"},{"speaker":"YANA","startTime":231.05,"endTime":233.95,"body":"is much better designed,"},{"speaker":"YANA","startTime":234.53,"endTime":237.79,"body":"with simplicity in mind"},{"speaker":"YANA","startTime":234.53,"endTime":237.79,"body":"to help users"},{"speaker":"YANA","startTime":237.79,"endTime":240.63,"body":"really navigate more"},{"speaker":"YANA","startTime":237.79,"endTime":240.63,"body":"quickly and efficiently."},{"speaker":"DEBRA","startTime":241.86,"endTime":243.12,"body":"Right, I agree."},{"speaker":"DEBRA","startTime":243.12,"endTime":245.52,"body":"And can we talk"},{"speaker":"DEBRA","startTime":243.12,"endTime":245.52,"body":"a little bit about --"},{"speaker":"DEBRA","startTime":247.02,"endTime":249.22,"body":"because I know that Antonio"},{"speaker":"DEBRA","startTime":247.02,"endTime":249.22,"body":"was referring"},{"speaker":"DEBRA","startTime":249.22,"endTime":250.59,"body":"to the one study in this."},{"speaker":"YANA","startTime":250.59,"endTime":251.8,"body":"Yes."},{"speaker":"DEBRA","startTime":251.8,"endTime":253.77,"body":"But I believe if I'm correct you"},{"speaker":"DEBRA","startTime":253.77,"endTime":255.41,"body":"all done more than one study."},{"speaker":"DEBRA","startTime":255.41,"endTime":259.29,"body":"So I was just curious,"},{"speaker":"DEBRA","startTime":255.41,"endTime":259.29,"body":"why did you all decide"},{"speaker":"DEBRA","startTime":259.29,"endTime":263.3,"body":"that this was something"},{"speaker":"DEBRA","startTime":259.29,"endTime":263.3,"body":"that you did want to engage in,"},{"speaker":"DEBRA","startTime":263.3,"endTime":265.78,"body":"which by the way,"},{"speaker":"DEBRA","startTime":263.3,"endTime":265.78,"body":"we are very, very appreciative"},{"speaker":"DEBRA","startTime":265.78,"endTime":269.38,"body":"of but we still see a lot of"},{"speaker":"DEBRA","startTime":265.78,"endTime":269.38,"body":"research groups not doing it,"},{"speaker":"DEBRA","startTime":269.38,"endTime":272.0,"body":"even our universities"},{"speaker":"DEBRA","startTime":269.38,"endTime":272.0,"body":"and colleges."},{"speaker":"DEBRA","startTime":272.0,"endTime":274.63,"body":"And so I certainly"},{"speaker":"DEBRA","startTime":272.0,"endTime":274.63,"body":"am very appreciative"},{"speaker":"DEBRA","startTime":274.63,"endTime":275.88,"body":"of what you're doing"},{"speaker":"DEBRA","startTime":275.88,"endTime":279.54,"body":"but can you tell us a little bit"},{"speaker":"DEBRA","startTime":275.88,"endTime":279.54,"body":"about how you got into it."},{"speaker":"DEBRA","startTime":279.54,"endTime":281.36,"body":"I am hoping"},{"speaker":"DEBRA","startTime":279.54,"endTime":281.36,"body":"you're going to say"},{"speaker":"DEBRA","startTime":281.36,"endTime":285.37,"body":"that your customers demanded"},{"speaker":"DEBRA","startTime":281.36,"endTime":285.37,"body":"that you all did this research."},{"speaker":"YANA","startTime":285.37,"endTime":287.51,"body":"Well,"},{"speaker":"YANA","startTime":285.37,"endTime":287.51,"body":"quite frankly that's the truth."},{"speaker":"YANA","startTime":287.51,"endTime":292.06,"body":"So we got started"},{"speaker":"YANA","startTime":287.51,"endTime":292.06,"body":"in accessible UX,"},{"speaker":"YANA","startTime":292.06,"endTime":293.66,"body":"by the request of a client"},{"speaker":"YANA","startTime":294.45,"endTime":297.86,"body":"and you met that client"},{"speaker":"YANA","startTime":294.45,"endTime":297.86,"body":"in Chicago."},{"speaker":"YANA","startTime":299.28,"endTime":303.55,"body":"Meta has long been committed"},{"speaker":"YANA","startTime":303.55,"endTime":306.12,"body":"to making their products"},{"speaker":"YANA","startTime":303.55,"endTime":306.12,"body":"more accessible"},{"speaker":"YANA","startTime":306.12,"endTime":308.169,"body":"and they came to us"},{"speaker":"YANA","startTime":306.12,"endTime":308.169,"body":"and asked us to help."},{"speaker":"YANA","startTime":309.06,"endTime":312.37,"body":"With many of our clients we find"},{"speaker":"YANA","startTime":309.06,"endTime":312.37,"body":"one of their biggest challenges"},{"speaker":"YANA","startTime":312.37,"endTime":315.44,"body":"is recruiting people"},{"speaker":"YANA","startTime":312.37,"endTime":315.44,"body":"with disabilities"},{"speaker":"YANA","startTime":315.44,"endTime":317.21,"body":"to join their research"},{"speaker":"YANA","startTime":317.21,"endTime":322.06,"body":"and so we have tried to simplify"},{"speaker":"YANA","startTime":317.21,"endTime":322.06,"body":"that for clients by building --"},{"speaker":"YANA","startTime":322.06,"endTime":323.66,"body":"helping them build panels."},{"speaker":"YANA","startTime":324.35,"endTime":327.19,"body":"And those panels are people"},{"speaker":"YANA","startTime":324.35,"endTime":327.19,"body":"who have self-identified"},{"speaker":"YANA","startTime":327.94,"endTime":330.41,"body":"as having disabilities"},{"speaker":"YANA","startTime":327.94,"endTime":330.41,"body":"and generally,"},{"speaker":"YANA","startTime":330.41,"endTime":332.92,"body":"it's of interest"},{"speaker":"YANA","startTime":330.41,"endTime":332.92,"body":"for our clients in technology"},{"speaker":"YANA","startTime":332.92,"endTime":336.17,"body":"that those people"},{"speaker":"YANA","startTime":332.92,"endTime":336.17,"body":"with disabilities"},{"speaker":"YANA","startTime":336.17,"endTime":338.82,"body":"are using certain types"},{"speaker":"YANA","startTime":336.17,"endTime":338.82,"body":"of assistive technology"},{"speaker":"YANA","startTime":339.49,"endTime":342.04,"body":"because they are very interested"},{"speaker":"YANA","startTime":339.49,"endTime":342.04,"body":"to understand"},{"speaker":"YANA","startTime":342.04,"endTime":344.86,"body":"compatibility issues"},{"speaker":"YANA","startTime":342.04,"endTime":344.86,"body":"of their designs"},{"speaker":"YANA","startTime":344.86,"endTime":346.46,"body":"with assistive technology."},{"speaker":"YANA","startTime":347.19,"endTime":351.52,"body":"So it was a pull"},{"speaker":"YANA","startTime":347.19,"endTime":351.52,"body":"and we continued to see"},{"speaker":"YANA","startTime":351.52,"endTime":354.07,"body":"that it's a pull"},{"speaker":"YANA","startTime":351.52,"endTime":354.07,"body":"from our clients"},{"speaker":"YANA","startTime":354.07,"endTime":357.29,"body":"that they want to reach"},{"speaker":"YANA","startTime":354.07,"endTime":357.29,"body":"a broader audience"},{"speaker":"YANA","startTime":357.29,"endTime":362.01,"body":"that they want to design"},{"speaker":"YANA","startTime":357.29,"endTime":362.01,"body":"shifting left, right,"},{"speaker":"YANA","startTime":362.01,"endTime":365.62,"body":"to start earlier"},{"speaker":"YANA","startTime":362.01,"endTime":365.62,"body":"with the community of people"},{"speaker":"YANA","startTime":365.62,"endTime":366.9,"body":"with disabilities,"},{"speaker":"YANA","startTime":366.9,"endTime":370.6,"body":"to understand what would the"},{"speaker":"YANA","startTime":366.9,"endTime":370.6,"body":"ideal products experience be?"},{"speaker":"YANA","startTime":370.6,"endTime":373.26,"body":"What would the ideal"},{"speaker":"YANA","startTime":370.6,"endTime":373.26,"body":"digital experience be?"},{"speaker":"YANA","startTime":374.01,"endTime":378.06,"body":"And how can we help them"},{"speaker":"YANA","startTime":374.01,"endTime":378.06,"body":"reach those consumers"},{"speaker":"YANA","startTime":378.06,"endTime":380.63,"body":"so that we can get"},{"speaker":"YANA","startTime":378.06,"endTime":380.63,"body":"their input as early"},{"speaker":"YANA","startTime":380.63,"endTime":383.03,"body":"in the product development"},{"speaker":"YANA","startTime":380.63,"endTime":383.03,"body":"process as possible."},{"speaker":"YANA","startTime":383.99,"endTime":386.44,"body":"As we I don't know"},{"speaker":"YANA","startTime":383.99,"endTime":386.44,"body":"who said it"},{"speaker":"YANA","startTime":386.44,"endTime":389.1,"body":"but it's still one"},{"speaker":"YANA","startTime":386.44,"endTime":389.1,"body":"of my favourite analogies,"},{"speaker":"YANA","startTime":389.1,"endTime":391.53,"body":"it's hard to put the blueberries"},{"speaker":"YANA","startTime":389.1,"endTime":391.53,"body":"in the muffin"},{"speaker":"YANA","startTime":391.53,"endTime":393.13,"body":"after you've baked it."},{"speaker":"YANA","startTime":393.83,"endTime":397.29,"body":"So we like to make sure"},{"speaker":"YANA","startTime":393.83,"endTime":397.29,"body":"that we are giving our clients"},{"speaker":"YANA","startTime":397.29,"endTime":403.92,"body":"as much information early on"},{"speaker":"YANA","startTime":397.29,"endTime":403.92,"body":"about what will help you know,"},{"speaker":"YANA","startTime":403.92,"endTime":405.91,"body":"make a more inclusive design."},{"speaker":"YANA","startTime":405.91,"endTime":409.02,"body":"And we do that not by"},{"speaker":"YANA","startTime":405.91,"endTime":409.02,"body":"consulting or advising"},{"speaker":"YANA","startTime":409.02,"endTime":410.76,"body":"but by conducting research"},{"speaker":"YANA","startTime":411.32,"endTime":414.18,"body":"that includes people"},{"speaker":"YANA","startTime":411.32,"endTime":414.18,"body":"with disabilities."},{"speaker":"YANA","startTime":414.18,"endTime":417.05,"body":"So we like to have"},{"speaker":"YANA","startTime":414.18,"endTime":417.05,"body":"these panels ready"},{"speaker":"YANA","startTime":417.05,"endTime":418.85,"body":"so that when we,"},{"speaker":"YANA","startTime":417.05,"endTime":418.85,"body":"when somebody says,"},{"speaker":"YANA","startTime":418.85,"endTime":421.98,"body":"well, we don't have time,"},{"speaker":"YANA","startTime":418.85,"endTime":421.98,"body":"you know, to get that recruit."},{"speaker":"YANA","startTime":421.98,"endTime":423.79,"body":"We can say of course you do."},{"speaker":"YANA","startTime":423.79,"endTime":426.38,"body":"It's not hard,"},{"speaker":"YANA","startTime":423.79,"endTime":426.38,"body":"we'll just tap into our panels"},{"speaker":"YANA","startTime":427.48,"endTime":430.9,"body":"and get you some people that can"},{"speaker":"YANA","startTime":427.48,"endTime":430.9,"body":"give you their feedback,"},{"speaker":"YANA","startTime":431.61,"endTime":435.46,"body":"can test an experience,"},{"speaker":"YANA","startTime":431.61,"endTime":435.46,"body":"can tell you their ideas"},{"speaker":"YANA","startTime":435.46,"endTime":439.06,"body":"and can co create with you"},{"speaker":"YANA","startTime":435.46,"endTime":439.06,"body":"on your product development."},{"speaker":"YANA","startTime":439.06,"endTime":440.45,"body":"So."},{"speaker":"DEBRA","startTime":440.45,"endTime":441.65,"body":"Yana, one quick question"},{"speaker":"DEBRA","startTime":441.65,"endTime":443.24,"body":"and I'm going to turn it"},{"speaker":"DEBRA","startTime":441.65,"endTime":443.24,"body":"over to Antonio,"},{"speaker":"DEBRA","startTime":443.24,"endTime":446.33,"body":"but I also have done"},{"speaker":"DEBRA","startTime":443.24,"endTime":446.33,"body":"a lot of that the panels"},{"speaker":"DEBRA","startTime":446.33,"endTime":447.55,"body":"and stuff in the past"},{"speaker":"DEBRA","startTime":447.55,"endTime":449.57,"body":"but one thing we learned"},{"speaker":"DEBRA","startTime":447.55,"endTime":449.57,"body":"very quickly"},{"speaker":"DEBRA","startTime":449.57,"endTime":451.82,"body":"when doing research for all"},{"speaker":"DEBRA","startTime":451.82,"endTime":453.59,"body":"because I've been in the field"},{"speaker":"DEBRA","startTime":451.82,"endTime":453.59,"body":"for so long,"},{"speaker":"DEBRA","startTime":453.59,"endTime":456.08,"body":"was that you have to make sure"},{"speaker":"DEBRA","startTime":456.08,"endTime":458.72,"body":"that you're including people"},{"speaker":"DEBRA","startTime":456.08,"endTime":458.72,"body":"with disabilities"},{"speaker":"DEBRA","startTime":458.72,"endTime":461.88,"body":"with different skill levels."},{"speaker":"DEBRA","startTime":458.72,"endTime":461.88,"body":"So one thing that was --"},{"speaker":"DEBRA","startTime":461.88,"endTime":465.31,"body":"we were always inviting people"},{"speaker":"DEBRA","startTime":461.88,"endTime":465.31,"body":"that were you know,"},{"speaker":"DEBRA","startTime":466.22,"endTime":469.11,"body":"fantastic at a screen reader,"},{"speaker":"DEBRA","startTime":466.22,"endTime":469.11,"body":"you know, they are just --"},{"speaker":"DEBRA","startTime":469.11,"endTime":471.24,"body":"because you know,"},{"speaker":"DEBRA","startTime":469.11,"endTime":471.24,"body":"a screen reader is a very,"},{"speaker":"DEBRA","startTime":471.24,"endTime":472.74,"body":"very robust"},{"speaker":"DEBRA","startTime":471.24,"endTime":472.74,"body":"piece of software. ."},{"speaker":"YANA","startTime":472.74,"endTime":473.95,"body":"Yes."},{"speaker":"DEBRA","startTime":473.95,"endTime":475.48,"body":"And so a lot of people"},{"speaker":"DEBRA","startTime":475.48,"endTime":479.25,"body":"use these assistive technology"},{"speaker":"DEBRA","startTime":475.48,"endTime":479.25,"body":"tools in different ways."},{"speaker":"DEBRA","startTime":479.25,"endTime":481.8,"body":"Some of us are novice users,"},{"speaker":"DEBRA","startTime":479.25,"endTime":481.8,"body":"some of us are medium,"},{"speaker":"DEBRA","startTime":481.8,"endTime":483.87,"body":"some of us are experts"},{"speaker":"DEBRA","startTime":483.87,"endTime":486.6,"body":"but the reality is most people"},{"speaker":"DEBRA","startTime":483.87,"endTime":486.6,"body":"are not experts"},{"speaker":"DEBRA","startTime":486.6,"endTime":488.58,"body":"using their own"},{"speaker":"DEBRA","startTime":486.6,"endTime":488.58,"body":"assistive technology."},{"speaker":"DEBRA","startTime":488.58,"endTime":490.41,"body":"We wish they would be"},{"speaker":"DEBRA","startTime":488.58,"endTime":490.41,"body":"but it's like anything else."},{"speaker":"DEBRA","startTime":490.41,"endTime":491.61,"body":"Our phones?"},{"speaker":"YANA","startTime":491.61,"endTime":492.81,"body":"Yes."},{"speaker":"DEBRA","startTime":492.81,"endTime":495.35,"body":"I don't use all of the"},{"speaker":"DEBRA","startTime":492.81,"endTime":495.35,"body":"amazing abilities of my phone."},{"speaker":"YANA","startTime":495.35,"endTime":496.57,"body":"Right."},{"speaker":"DEBRA","startTime":496.57,"endTime":497.8,"body":"Right."},{"speaker":"DEBRA","startTime":497.8,"endTime":499.69,"body":"So I was just wondering"},{"speaker":"DEBRA","startTime":497.8,"endTime":499.69,"body":"if that was something"},{"speaker":"DEBRA","startTime":499.69,"endTime":501.36,"body":"that you are also"},{"speaker":"DEBRA","startTime":499.69,"endTime":501.36,"body":"remembering to do"},{"speaker":"DEBRA","startTime":501.36,"endTime":504.44,"body":"because we are not seeing it"},{"speaker":"DEBRA","startTime":501.36,"endTime":504.44,"body":"sometimes in other researchers"},{"speaker":"DEBRA","startTime":505.31,"endTime":507.46,"body":"and I'm really hoping"},{"speaker":"DEBRA","startTime":505.31,"endTime":507.46,"body":"researchers remember,"},{"speaker":"DEBRA","startTime":508.03,"endTime":510.67,"body":"we all use assistive technology"},{"speaker":"DEBRA","startTime":508.03,"endTime":510.67,"body":"in different ways as well."},{"speaker":"DEBRA","startTime":510.67,"endTime":512.01,"body":"So you just have"},{"speaker":"DEBRA","startTime":510.67,"endTime":512.01,"body":"to consider"},{"speaker":"DEBRA","startTime":512.01,"endTime":516.35,"body":"that part of"},{"speaker":"DEBRA","startTime":512.01,"endTime":516.35,"body":"the technological evaluation."},{"speaker":"YANA","startTime":516.35,"endTime":517.61,"body":"Yes."},{"speaker":"YANA","startTime":517.61,"endTime":520.8,"body":"And I mean sometimes"},{"speaker":"YANA","startTime":517.61,"endTime":520.8,"body":"we actually force people"},{"speaker":"YANA","startTime":520.8,"endTime":523.04,"body":"to use something"},{"speaker":"YANA","startTime":520.8,"endTime":523.04,"body":"they don't use that often ,"},{"speaker":"YANA","startTime":524.24,"endTime":527.06,"body":"when we do the research"},{"speaker":"YANA","startTime":524.24,"endTime":527.06,"body":"because we are not necessarily"},{"speaker":"YANA","startTime":527.06,"endTime":531.46,"body":"prepared to support"},{"speaker":"YANA","startTime":527.06,"endTime":531.46,"body":"their preferred tool."},{"speaker":"YANA","startTime":531.46,"endTime":534.36,"body":"So that's you know, I don't know"},{"speaker":"YANA","startTime":531.46,"endTime":534.36,"body":"if that's good or bad"},{"speaker":"YANA","startTime":535.09,"endTime":537.93,"body":"but it's probably"},{"speaker":"YANA","startTime":535.09,"endTime":537.93,"body":"close to reality."},{"speaker":"YANA","startTime":537.93,"endTime":540.92,"body":"You know, we do hear,"},{"speaker":"YANA","startTime":537.93,"endTime":540.92,"body":"one of the interesting things"},{"speaker":"YANA","startTime":540.92,"endTime":543.969,"body":"that we have learned in research"},{"speaker":"YANA","startTime":540.92,"endTime":543.969,"body":"and I am sure you know this,"},{"speaker":"YANA","startTime":544.53,"endTime":547.29,"body":"about you know,"},{"speaker":"YANA","startTime":544.53,"endTime":547.29,"body":"people switching devices."},{"speaker":"YANA","startTime":547.29,"endTime":551.08,"body":"So many people with disabilities"},{"speaker":"YANA","startTime":547.29,"endTime":551.08,"body":"who have a smartphone"},{"speaker":"YANA","startTime":551.88,"endTime":553.48,"body":"that is an IOS phone,"},{"speaker":"YANA","startTime":553.48,"endTime":555.98,"body":"they have a Mac"},{"speaker":"YANA","startTime":553.48,"endTime":555.98,"body":"and they have a PC."},{"speaker":"YANA","startTime":557.2,"endTime":560.88,"body":"And they are using you know,"},{"speaker":"YANA","startTime":557.2,"endTime":560.88,"body":"Jaws with their PC,"},{"speaker":"YANA","startTime":560.88,"endTime":563.14,"body":"they are using the voice"},{"speaker":"YANA","startTime":560.88,"endTime":563.14,"body":"assistance of Mac"},{"speaker":"YANA","startTime":563.14,"endTime":564.6,"body":"and they are using"},{"speaker":"YANA","startTime":563.14,"endTime":564.6,"body":"their smart phone."},{"speaker":"YANA","startTime":564.6,"endTime":570.21,"body":"And they switch devices"},{"speaker":"YANA","startTime":564.6,"endTime":570.21,"body":"based on what the site or tool"},{"speaker":"YANA","startTime":570.21,"endTime":571.75,"body":"they are going to use"},{"speaker":"YANA","startTime":570.21,"endTime":571.75,"body":"works best with."},{"speaker":"YANA","startTime":571.75,"endTime":574.29,"body":"Which to me is just"},{"speaker":"YANA","startTime":571.75,"endTime":574.29,"body":"kind of inexcusable"},{"speaker":"YANA","startTime":574.29,"endTime":576.62,"body":"that we have created"},{"speaker":"YANA","startTime":574.29,"endTime":576.62,"body":"this eco system"},{"speaker":"YANA","startTime":576.62,"endTime":580.55,"body":"where people are having to"},{"speaker":"YANA","startTime":576.62,"endTime":580.55,"body":"change computers all the time."},{"speaker":"YANA","startTime":580.55,"endTime":585.27,"body":"Just in a day, they can't just"},{"speaker":"YANA","startTime":580.55,"endTime":585.27,"body":"sit down and use their machine."},{"speaker":"YANA","startTime":586.2,"endTime":588.82,"body":"It's ridiculous."},{"speaker":"YANA","startTime":586.2,"endTime":588.82,"body":"But it's the reality, right."},{"speaker":"YANA","startTime":588.82,"endTime":590.73,"body":"So I think, to your point,"},{"speaker":"YANA","startTime":590.73,"endTime":593.52,"body":"we also find in research"},{"speaker":"YANA","startTime":590.73,"endTime":593.52,"body":"the thing we are asking"},{"speaker":"YANA","startTime":593.52,"endTime":596.83,"body":"or the way we are asking people"},{"speaker":"YANA","startTime":593.52,"endTime":596.83,"body":"to test is not their preference."},{"speaker":"YANA","startTime":598.0,"endTime":601.69,"body":"So we create"},{"speaker":"YANA","startTime":598.0,"endTime":601.69,"body":"inexperienced users"},{"speaker":"YANA","startTime":601.69,"endTime":603.98,"body":"by the very nature"},{"speaker":"YANA","startTime":601.69,"endTime":603.98,"body":"of our research"},{"speaker":"YANA","startTime":603.98,"endTime":608.07,"body":"but we probably could be"},{"speaker":"YANA","startTime":603.98,"endTime":608.07,"body":"more deliberate about that,"},{"speaker":"YANA","startTime":609.39,"endTime":611.06,"body":"in our efforts to recruit."},{"speaker":"YANA","startTime":611.06,"endTime":614.93,"body":"One thing that we do want"},{"speaker":"YANA","startTime":611.06,"endTime":614.93,"body":"to make sure of though"},{"speaker":"YANA","startTime":614.93,"endTime":617.85,"body":"is that we don't want sessions"},{"speaker":"YANA","startTime":614.93,"endTime":617.85,"body":"to be too frustrating."},{"speaker":"DEBRA","startTime":617.85,"endTime":619.07,"body":"Right."},{"speaker":"YANA","startTime":619.07,"endTime":620.63,"body":"For a participant."},{"speaker":"YANA","startTime":620.63,"endTime":623.48,"body":"Especially for someone"},{"speaker":"YANA","startTime":620.63,"endTime":623.48,"body":"for whom a session"},{"speaker":"YANA","startTime":623.48,"endTime":626.18,"body":"maybe a very exhausting event,"},{"speaker":"YANA","startTime":626.18,"endTime":629.0,"body":"either physically"},{"speaker":"YANA","startTime":626.18,"endTime":629.0,"body":"or emotionally or mentally."},{"speaker":"YANA","startTime":629.0,"endTime":634.44,"body":"So we do try to make sure that"},{"speaker":"YANA","startTime":629.0,"endTime":634.44,"body":"our technology is going to work."},{"speaker":"YANA","startTime":636.45,"endTime":640.27,"body":"So that we are not wasting their"},{"speaker":"YANA","startTime":636.45,"endTime":640.27,"body":"time or causing undue you know,"},{"speaker":"YANA","startTime":640.99,"endTime":645.76,"body":"harm or you know --"},{"speaker":"YANA","startTime":640.99,"endTime":645.76,"body":"to a participant."},{"speaker":"YANA","startTime":645.76,"endTime":648.67,"body":"We do try to be thoughtful"},{"speaker":"YANA","startTime":645.76,"endTime":648.67,"body":"about that."},{"speaker":"YANA","startTime":650.09,"endTime":654.75,"body":"And we also want to make sure"},{"speaker":"YANA","startTime":650.09,"endTime":654.75,"body":"that the outcome for our client"},{"speaker":"YANA","startTime":654.75,"endTime":656.79,"body":"is not just wow,"},{"speaker":"YANA","startTime":654.75,"endTime":656.79,"body":"this doesn't work."},{"speaker":"YANA","startTime":659.21,"endTime":662.11,"body":"We need to be able to walk away"},{"speaker":"YANA","startTime":659.21,"endTime":662.11,"body":"with some suggestions."},{"speaker":"DEBRA","startTime":664.01,"endTime":666.09,"body":"Yes, we had testers years ago"},{"speaker":"DEBRA","startTime":666.09,"endTime":670.1,"body":"said, you know, this sucks"},{"speaker":"DEBRA","startTime":666.09,"endTime":670.1,"body":"and I am like, okay,"},{"speaker":"DEBRA","startTime":670.1,"endTime":671.7,"body":"our customers don't suck."},{"speaker":"YANA","startTime":672.93,"endTime":675.19,"body":"Right, right, you got it."},{"speaker":"YANA","startTime":675.19,"endTime":677.08,"body":"So I think that"},{"speaker":"YANA","startTime":675.19,"endTime":677.08,"body":"that is something"},{"speaker":"YANA","startTime":677.08,"endTime":680.86,"body":"that we try to balance."},{"speaker":"DEBRA","startTime":682.04,"endTime":683.61,"body":"Yes, it's interesting though,"},{"speaker":"DEBRA","startTime":683.61,"endTime":685.96,"body":"as you explain it and I'm going"},{"speaker":"DEBRA","startTime":683.61,"endTime":685.96,"body":"to let Antonio come in"},{"speaker":"DEBRA","startTime":685.96,"endTime":688.8,"body":"but there is a lot"},{"speaker":"DEBRA","startTime":685.96,"endTime":688.8,"body":"of moving parts."},{"speaker":"DEBRA","startTime":688.8,"endTime":690.74,"body":"There is a lot of moving parts"},{"speaker":"DEBRA","startTime":688.8,"endTime":690.74,"body":"with this."},{"speaker":"DEBRA","startTime":690.74,"endTime":693.8,"body":"Even you know,"},{"speaker":"DEBRA","startTime":690.74,"endTime":693.8,"body":"it's interesting that we see"},{"speaker":"DEBRA","startTime":693.8,"endTime":695.91,"body":"and we are so glad"},{"speaker":"DEBRA","startTime":693.8,"endTime":695.91,"body":"the large global brands"},{"speaker":"DEBRA","startTime":695.91,"endTime":698.82,"body":"are coming into these"},{"speaker":"DEBRA","startTime":695.91,"endTime":698.82,"body":"conversations so meaningfully."},{"speaker":"DEBRA","startTime":698.82,"endTime":701.62,"body":"But I think a lot"},{"speaker":"DEBRA","startTime":698.82,"endTime":701.62,"body":"of our community"},{"speaker":"DEBRA","startTime":701.62,"endTime":703.77,"body":"sometimes think we all"},{"speaker":"DEBRA","startTime":701.62,"endTime":703.77,"body":"aren't doing this"},{"speaker":"DEBRA","startTime":703.77,"endTime":705.45,"body":"and so we are going"},{"speaker":"DEBRA","startTime":703.77,"endTime":705.45,"body":"to have to do it"},{"speaker":"DEBRA","startTime":705.45,"endTime":707.66,"body":"and I see individual efforts"},{"speaker":"DEBRA","startTime":705.45,"endTime":707.66,"body":"being made."},{"speaker":"DEBRA","startTime":707.66,"endTime":713.34,"body":"But I think large corporate,"},{"speaker":"DEBRA","startTime":707.66,"endTime":713.34,"body":"large complex corporations"},{"speaker":"DEBRA","startTime":713.34,"endTime":715.21,"body":"and large complex research,"},{"speaker":"DEBRA","startTime":715.21,"endTime":717.77,"body":"sort of needs experience"},{"speaker":"DEBRA","startTime":715.21,"endTime":717.77,"body":"with yes,"},{"speaker":"DEBRA","startTime":717.77,"endTime":719.83,"body":"certain experiences as well,"},{"speaker":"DEBRA","startTime":719.83,"endTime":722.07,"body":"to make sure we are"},{"speaker":"DEBRA","startTime":719.83,"endTime":722.07,"body":"getting that part right."},{"speaker":"YANA","startTime":722.07,"endTime":723.67,"body":"Right, I agree."},{"speaker":"DEBRA","startTime":724.82,"endTime":726.42,"body":"Antonio?"},{"speaker":"ANTONIO","startTime":727.61,"endTime":730.29,"body":"Sometimes we"},{"speaker":"ANTONIO","startTime":727.61,"endTime":730.29,"body":"still have people questioning,"},{"speaker":"ANTONIO","startTime":730.29,"endTime":734.38,"body":"oh, how many people"},{"speaker":"ANTONIO","startTime":730.29,"endTime":734.38,"body":"with screen readers"},{"speaker":"ANTONIO","startTime":734.38,"endTime":736.47,"body":"are going to access"},{"speaker":"ANTONIO","startTime":734.38,"endTime":736.47,"body":"to our website."},{"speaker":"ANTONIO","startTime":736.47,"endTime":739.97,"body":"How many people"},{"speaker":"ANTONIO","startTime":736.47,"endTime":739.97,"body":"do actually need --"},{"speaker":"ANTONIO","startTime":739.97,"endTime":742.95,"body":"are going to use our website"},{"speaker":"ANTONIO","startTime":739.97,"endTime":742.95,"body":"if you make it accessible."},{"speaker":"ANTONIO","startTime":742.95,"endTime":744.81,"body":"On the other end we really --"},{"speaker":"ANTONIO","startTime":744.81,"endTime":748.47,"body":"we know that around 98%"},{"speaker":"ANTONIO","startTime":744.81,"endTime":748.47,"body":"of the web is not accessible."},{"speaker":"YANA","startTime":748.47,"endTime":749.76,"body":"Right."},{"speaker":"ANTONIO","startTime":749.76,"endTime":752.41,"body":"How do you see"},{"speaker":"ANTONIO","startTime":749.76,"endTime":752.41,"body":"the study that you did,"},{"speaker":"ANTONIO","startTime":752.41,"endTime":755.07,"body":"helping us to make"},{"speaker":"ANTONIO","startTime":752.41,"endTime":755.07,"body":"the case on the --"},{"speaker":"ANTONIO","startTime":756.44,"endTime":759.8,"body":"it can be an impact"},{"speaker":"ANTONIO","startTime":756.44,"endTime":759.8,"body":"of good accessible design?"},{"speaker":"YANA","startTime":761.09,"endTime":765.26,"body":"Sure, well I think for one part,"},{"speaker":"YANA","startTime":765.26,"endTime":768.06,"body":"what we heard was that"},{"speaker":"YANA","startTime":765.26,"endTime":768.06,"body":"a lot of participants"},{"speaker":"YANA","startTime":768.06,"endTime":770.79,"body":"wouldn't use the sites"},{"speaker":"YANA","startTime":768.06,"endTime":770.79,"body":"that we were testing"},{"speaker":"YANA","startTime":771.69,"endTime":774.27,"body":"because they have found"},{"speaker":"YANA","startTime":771.69,"endTime":774.27,"body":"that they aren't accessible"},{"speaker":"YANA","startTime":774.27,"endTime":776.3,"body":"and so they go"},{"speaker":"YANA","startTime":774.27,"endTime":776.3,"body":"to different sites"},{"speaker":"YANA","startTime":776.3,"endTime":782.54,"body":"and we know that 71% of people"},{"speaker":"YANA","startTime":776.3,"endTime":782.54,"body":"with disabilities"},{"speaker":"YANA","startTime":782.54,"endTime":785.17,"body":"will abandon a site"},{"speaker":"YANA","startTime":782.54,"endTime":785.17,"body":"if it's not accessible."},{"speaker":"YANA","startTime":785.74,"endTime":788.76,"body":"So do you want to reach"},{"speaker":"YANA","startTime":785.74,"endTime":788.76,"body":"that market or not; right?"},{"speaker":"YANA","startTime":788.76,"endTime":791.49,"body":"I mean, we have already"},{"speaker":"YANA","startTime":788.76,"endTime":791.49,"body":"talked in the US they say"},{"speaker":"1","startTime":791.49,"endTime":794.01,"body":"2 trillion dollars"},{"speaker":"1","startTime":791.49,"endTime":794.01,"body":"with disposable"},{"speaker":"1","startTime":794.01,"endTime":796.58,"body":"income annually"},{"speaker":"1","startTime":794.01,"endTime":796.58,"body":"for people with disabilities."},{"speaker":"1","startTime":796.58,"endTime":799.27,"body":"I feel strongly"},{"speaker":"1","startTime":796.58,"endTime":799.27,"body":"one of the best ways"},{"speaker":"1","startTime":799.27,"endTime":801.0,"body":"we can make the case"},{"speaker":"1","startTime":799.27,"endTime":801.0,"body":"for this research"},{"speaker":"1","startTime":801.0,"endTime":802.77,"body":"was to get"},{"speaker":"1","startTime":801.0,"endTime":802.77,"body":"the numbers going."},{"speaker":"1","startTime":803.92,"endTime":806.68,"body":"I recently was at"},{"speaker":"1","startTime":803.92,"endTime":806.68,"body":"the human factors"},{"speaker":"1","startTime":808.05,"endTime":811.41,"body":"engineering society's"},{"speaker":"1","startTime":808.05,"endTime":811.41,"body":"international 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investment"},{"speaker":"1","startTime":833.33,"endTime":836.14,"body":"can be for the industry"},{"speaker":"1","startTime":833.33,"endTime":836.14,"body":"that you're in."},{"speaker":"1","startTime":836.93,"endTime":838.62,"body":"So I think that a lot of it"},{"speaker":"1","startTime":838.62,"endTime":841.48,"body":"has to do with those"},{"speaker":"1","startTime":838.62,"endTime":841.48,"body":"decision makers generally,"},{"speaker":"1","startTime":841.48,"endTime":843.84,"body":"in my experience,"},{"speaker":"1","startTime":841.48,"endTime":843.84,"body":"they are data driven."},{"speaker":"DEBRA","startTime":843.84,"endTime":845.09,"body":"Right."},{"speaker":"YANA","startTime":845.09,"endTime":848.25,"body":"So we need to make sure"},{"speaker":"YANA","startTime":848.25,"endTime":851.45,"body":"that we have our ducks"},{"speaker":"YANA","startTime":848.25,"endTime":851.45,"body":"in a row,"},{"speaker":"YANA","startTime":851.45,"endTime":853.3,"body":"as we would say,"},{"speaker":"YANA","startTime":851.45,"endTime":853.3,"body":"of what is the data?"},{"speaker":"YANA","startTime":854.31,"endTime":859.27,"body":"And don't expect them"},{"speaker":"YANA","startTime":854.31,"endTime":859.27,"body":"to take you on your word; right?"},{"speaker":"YANA","startTime":859.27,"endTime":862.1,"body":"I think that's part of two"},{"speaker":"YANA","startTime":859.27,"endTime":862.1,"body":"why we enjoy,"},{"speaker":"YANA","startTime":862.1,"endTime":864.22,"body":"we recommend"},{"speaker":"YANA","startTime":862.1,"endTime":864.22,"body":"doing pilots, right?"},{"speaker":"YANA","startTime":864.22,"endTime":866.78,"body":"To say, okay let's improve"},{"speaker":"YANA","startTime":864.22,"endTime":866.78,"body":"this thing"},{"speaker":"YANA","startTime":866.78,"endTime":868.77,"body":"and see how it increases usage."},{"speaker":"DEBRA","startTime":869.28,"endTime":870.58,"body":"Right."},{"speaker":"YANA","startTime":870.58,"endTime":872.44,"body":"And then you can"},{"speaker":"YANA","startTime":870.58,"endTime":872.44,"body":"take that small pilot"},{"speaker":"YANA","startTime":872.44,"endTime":874.32,"body":"and suddenly everyone"},{"speaker":"YANA","startTime":872.44,"endTime":874.32,"body":"wants some of that."},{"speaker":"YANA","startTime":874.32,"endTime":876.2,"body":"And you know"},{"speaker":"YANA","startTime":874.32,"endTime":876.2,"body":"that's what we have seen"},{"speaker":"YANA","startTime":877.08,"endTime":879.23,"body":"with researchers"},{"speaker":"YANA","startTime":877.08,"endTime":879.23,"body":"that are using --"},{"speaker":"YANA","startTime":879.23,"endTime":882.56,"body":"our accessible panels"},{"speaker":"YANA","startTime":879.23,"endTime":882.56,"body":"we call them."},{"speaker":"YANA","startTime":882.56,"endTime":885.82,"body":"You know, our panels"},{"speaker":"YANA","startTime":882.56,"endTime":885.82,"body":"of people with disabilities"},{"speaker":"YANA","startTime":885.82,"endTime":888.3,"body":"is that people see,"},{"speaker":"YANA","startTime":885.82,"endTime":888.3,"body":"oh, you could design this"},{"speaker":"YANA","startTime":888.3,"endTime":891.66,"body":"in a way that would allow"},{"speaker":"YANA","startTime":888.3,"endTime":891.66,"body":"more people to use it"},{"speaker":"YANA","startTime":891.66,"endTime":895.91,"body":"and I am, you know, judged on"},{"speaker":"YANA","startTime":891.66,"endTime":895.91,"body":"the number of active users"},{"speaker":"YANA","startTime":895.91,"endTime":897.7,"body":"I have per month."},{"speaker":"YANA","startTime":897.7,"endTime":900.16,"body":"Well, you know,"},{"speaker":"YANA","startTime":897.7,"endTime":900.16,"body":"make the business case"},{"speaker":"YANA","startTime":900.16,"endTime":901.92,"body":"that resonates"},{"speaker":"YANA","startTime":900.16,"endTime":901.92,"body":"with the stakeholder"},{"speaker":"YANA","startTime":902.75,"endTime":904.5,"body":"and don't expect them"},{"speaker":"YANA","startTime":902.75,"endTime":904.5,"body":"just to buy in"},{"speaker":"YANA","startTime":904.5,"endTime":906.25,"body":"because you feel"},{"speaker":"YANA","startTime":904.5,"endTime":906.25,"body":"strongly about it."},{"speaker":"DEBRA","startTime":907.52,"endTime":909.12,"body":"So true."},{"speaker":"DEBRA","startTime":910.13,"endTime":914.61,"body":"I would say another thing, Yana."},{"speaker":"DEBRA","startTime":910.13,"endTime":914.61,"body":"You mentioned some research"},{"speaker":"DEBRA","startTime":914.61,"endTime":917.22,"body":"when you were talking"},{"speaker":"DEBRA","startTime":914.61,"endTime":917.22,"body":"about trillions of dollars,"},{"speaker":"DEBRA","startTime":917.22,"endTime":919.019,"body":"we are leaving"},{"speaker":"DEBRA","startTime":917.22,"endTime":919.019,"body":"trillions of dollars."},{"speaker":"DEBRA","startTime":919.54,"endTime":923.72,"body":"Well, that -- I want to say,"},{"speaker":"DEBRA","startTime":919.54,"endTime":923.72,"body":"we don't know if that's true."},{"speaker":"DEBRA","startTime":924.63,"endTime":927.5,"body":"I want to also say that we saw"},{"speaker":"DEBRA","startTime":924.63,"endTime":927.5,"body":"in the United States"},{"speaker":"DEBRA","startTime":927.5,"endTime":931.85,"body":"we are leaving 290 million"},{"speaker":"DEBRA","startTime":927.5,"endTime":931.85,"body":"dollars on the table."},{"speaker":"DEBRA","startTime":931.85,"endTime":933.7,"body":"I don't know if that's true"},{"speaker":"DEBRA","startTime":931.85,"endTime":933.7,"body":"and something"},{"speaker":"DEBRA","startTime":933.7,"endTime":935.34,"body":"that we have been doing"},{"speaker":"DEBRA","startTime":933.7,"endTime":935.34,"body":"for a long time"},{"speaker":"DEBRA","startTime":935.34,"endTime":937.05,"body":"is we keep throwing out"},{"speaker":"DEBRA","startTime":935.34,"endTime":937.05,"body":"these numbers"},{"speaker":"DEBRA","startTime":937.05,"endTime":940.56,"body":"but the problem"},{"speaker":"DEBRA","startTime":937.05,"endTime":940.56,"body":"is our community,"},{"speaker":"DEBRA","startTime":940.56,"endTime":942.93,"body":"which is something"},{"speaker":"DEBRA","startTime":940.56,"endTime":942.93,"body":"I'm really trying to help,"},{"speaker":"DEBRA","startTime":942.93,"endTime":947.84,"body":"our community is not coming out"},{"speaker":"DEBRA","startTime":942.93,"endTime":947.84,"body":"and the reality of our community"},{"speaker":"DEBRA","startTime":947.84,"endTime":951.05,"body":"is that we've not convened"},{"speaker":"DEBRA","startTime":947.84,"endTime":951.05,"body":"in a way that we need to,"},{"speaker":"DEBRA","startTime":951.05,"endTime":952.63,"body":"to add value."},{"speaker":"DEBRA","startTime":952.63,"endTime":954.18,"body":"Another problem"},{"speaker":"DEBRA","startTime":952.63,"endTime":954.18,"body":"with our community"},{"speaker":"DEBRA","startTime":954.18,"endTime":959.52,"body":"is that at least"},{"speaker":"DEBRA","startTime":954.18,"endTime":959.52,"body":"75% of us have invisible"},{"speaker":"DEBRA","startTime":959.52,"endTime":961.95,"body":"or hidden disabilities"},{"speaker":"DEBRA","startTime":959.52,"endTime":961.95,"body":"that we have to talk about."},{"speaker":"DEBRA","startTime":961.95,"endTime":964.85,"body":"And Yana, I know you were"},{"speaker":"DEBRA","startTime":961.95,"endTime":964.85,"body":"talking about before we started,"},{"speaker":"DEBRA","startTime":965.59,"endTime":967.94,"body":"your vision"},{"speaker":"DEBRA","startTime":965.59,"endTime":967.94,"body":"as an eight-year-old girl"},{"speaker":"DEBRA","startTime":967.94,"endTime":970.09,"body":"and I will let you"},{"speaker":"DEBRA","startTime":967.94,"endTime":970.09,"body":"say that story."},{"speaker":"DEBRA","startTime":970.09,"endTime":974.81,"body":"But I think part of the problem"},{"speaker":"DEBRA","startTime":970.09,"endTime":974.81,"body":"because is it true"},{"speaker":"DEBRA","startTime":974.81,"endTime":977.53,"body":"that we're leaving trillion"},{"speaker":"DEBRA","startTime":974.81,"endTime":977.53,"body":"of dollars on the table"},{"speaker":"DEBRA","startTime":977.53,"endTime":979.89,"body":"if we are not including"},{"speaker":"DEBRA","startTime":977.53,"endTime":979.89,"body":"people with disabilities"},{"speaker":"DEBRA","startTime":979.89,"endTime":982.52,"body":"and we are not understanding"},{"speaker":"DEBRA","startTime":979.89,"endTime":982.52,"body":"that people are human"},{"speaker":"DEBRA","startTime":982.52,"endTime":984.99,"body":"and as we age"},{"speaker":"DEBRA","startTime":982.52,"endTime":984.99,"body":"are moving into disabilities,"},{"speaker":"DEBRA","startTime":985.69,"endTime":988.93,"body":"when people do not identify"},{"speaker":"DEBRA","startTime":985.69,"endTime":988.93,"body":"as part of our community."},{"speaker":"DEBRA","startTime":988.93,"endTime":993.08,"body":"So it gets to be a very complex"},{"speaker":"DEBRA","startTime":988.93,"endTime":993.08,"body":"thing is that I'm saying here."},{"speaker":"DEBRA","startTime":993.08,"endTime":995.46,"body":"But the reality is"},{"speaker":"DEBRA","startTime":993.08,"endTime":995.46,"body":"when we say to people --"},{"speaker":"DEBRA","startTime":996.28,"endTime":997.59,"body":"somebody said the other day,"},{"speaker":"DEBRA","startTime":997.59,"endTime":999.33,"body":"you're leaving trillions"},{"speaker":"DEBRA","startTime":997.59,"endTime":999.33,"body":"of dollars on the table"},{"speaker":"DEBRA","startTime":999.33,"endTime":1003.2,"body":"by not including us."},{"speaker":"DEBRA","startTime":999.33,"endTime":1003.2,"body":"We cannot prove that."},{"speaker":"DEBRA","startTime":1003.2,"endTime":1004.92,"body":"And I don't believe"},{"speaker":"DEBRA","startTime":1003.2,"endTime":1004.92,"body":"that is probably true."},{"speaker":"DEBRA","startTime":1004.92,"endTime":1007.24,"body":"Because our community"},{"speaker":"DEBRA","startTime":1004.92,"endTime":1007.24,"body":"has to bank,"},{"speaker":"DEBRA","startTime":1007.24,"endTime":1013.5,"body":"we have to use transportation,"},{"speaker":"DEBRA","startTime":1007.24,"endTime":1013.5,"body":"we have to do things."},{"speaker":"DEBRA","startTime":1013.5,"endTime":1016.27,"body":"So what we do,"},{"speaker":"DEBRA","startTime":1013.5,"endTime":1016.27,"body":"you've already talked this,"},{"speaker":"DEBRA","startTime":1016.27,"endTime":1018.73,"body":"it's very complicated"},{"speaker":"DEBRA","startTime":1016.27,"endTime":1018.73,"body":"how a person."},{"speaker":"DEBRA","startTime":1018.73,"endTime":1021.47,"body":"You know, a friend of mine,"},{"speaker":"DEBRA","startTime":1018.73,"endTime":1021.47,"body":"Jasmin, she is blind,"},{"speaker":"DEBRA","startTime":1021.47,"endTime":1023.57,"body":"she lives in the Philippines"},{"speaker":"DEBRA","startTime":1021.47,"endTime":1023.57,"body":"they won't led her"},{"speaker":"DEBRA","startTime":1023.57,"endTime":1024.97,"body":"get a banking account"},{"speaker":"DEBRA","startTime":1023.57,"endTime":1024.97,"body":"by yourself"},{"speaker":"DEBRA","startTime":1024.97,"endTime":1027.59,"body":"because she is blind"},{"speaker":"DEBRA","startTime":1024.97,"endTime":1027.59,"body":"they say, it's not secure."},{"speaker":"DEBRA","startTime":1027.59,"endTime":1031.55,"body":"Well, wow, I've so many problems"},{"speaker":"DEBRA","startTime":1027.59,"endTime":1031.55,"body":"with that statement but okay."},{"speaker":"DEBRA","startTime":1031.55,"endTime":1033.7,"body":"And so she works"},{"speaker":"DEBRA","startTime":1031.55,"endTime":1033.7,"body":"around of the system"},{"speaker":"DEBRA","startTime":1033.7,"endTime":1036.03,"body":"and still gets her"},{"speaker":"DEBRA","startTime":1033.7,"endTime":1036.03,"body":"banking needs done."},{"speaker":"DEBRA","startTime":1036.03,"endTime":1038.35,"body":"So are they leaving trillions"},{"speaker":"DEBRA","startTime":1036.03,"endTime":1038.35,"body":"of dollars on the table"},{"speaker":"DEBRA","startTime":1038.35,"endTime":1042.43,"body":"or are they creating all these"},{"speaker":"DEBRA","startTime":1038.35,"endTime":1042.43,"body":"great resources and products"},{"speaker":"DEBRA","startTime":1042.43,"endTime":1045.55,"body":"and services that we cannot"},{"speaker":"DEBRA","startTime":1042.43,"endTime":1045.55,"body":"access meaningfully."},{"speaker":"DEBRA","startTime":1045.55,"endTime":1048.11,"body":"So don't try to upsell us,"},{"speaker":"DEBRA","startTime":1045.55,"endTime":1048.11,"body":"because we can't even use"},{"speaker":"DEBRA","startTime":1048.11,"endTime":1050.59,"body":"your basic systems"},{"speaker":"DEBRA","startTime":1048.11,"endTime":1050.59,"body":"that we desperately need."},{"speaker":"DEBRA","startTime":1050.59,"endTime":1054.37,"body":"So the point I'm saying"},{"speaker":"DEBRA","startTime":1050.59,"endTime":1054.37,"body":"is that once again"},{"speaker":"DEBRA","startTime":1054.37,"endTime":1056.09,"body":"the work I'm doing"},{"speaker":"DEBRA","startTime":1054.37,"endTime":1056.09,"body":"with Billion Strong,"},{"speaker":"DEBRA","startTime":1056.09,"endTime":1058.23,"body":"trying to get us"},{"speaker":"DEBRA","startTime":1056.09,"endTime":1058.23,"body":"to come out and say,"},{"speaker":"DEBRA","startTime":1058.23,"endTime":1060.74,"body":"I proudly identify with"},{"speaker":"DEBRA","startTime":1058.23,"endTime":1060.74,"body":"as a person with a disability"},{"speaker":"DEBRA","startTime":1060.74,"endTime":1064.75,"body":"and by the way I'm 65 years old."},{"speaker":"DEBRA","startTime":1060.74,"endTime":1064.75,"body":"I am slow an aging person."},{"speaker":"DEBRA","startTime":1064.75,"endTime":1067.12,"body":"Don't decide I'm old though"},{"speaker":"DEBRA","startTime":1064.75,"endTime":1067.12,"body":"because I'm very healthy."},{"speaker":"DEBRA","startTime":1067.12,"endTime":1069.11,"body":"I take care of myself."},{"speaker":"DEBRA","startTime":1067.12,"endTime":1069.11,"body":"I eat right."},{"speaker":"DEBRA","startTime":1069.11,"endTime":1070.85,"body":"People are living"},{"speaker":"DEBRA","startTime":1069.11,"endTime":1070.85,"body":"into their hundreds."},{"speaker":"DEBRA","startTime":1070.85,"endTime":1074.3,"body":"A women just came out"},{"speaker":"DEBRA","startTime":1070.85,"endTime":1074.3,"body":"at 95 as being gay."},{"speaker":"DEBRA","startTime":1075.22,"endTime":1076.68,"body":"Do not decide who we are."},{"speaker":"DEBRA","startTime":1076.68,"endTime":1079.47,"body":"Make your products and services"},{"speaker":"DEBRA","startTime":1076.68,"endTime":1079.47,"body":"accessible to all humans."},{"speaker":"DEBRA","startTime":1079.47,"endTime":1080.74,"body":"Anyway, sorry"},{"speaker":"DEBRA","startTime":1079.47,"endTime":1080.74,"body":"for that rant."},{"speaker":"YANA","startTime":1080.74,"endTime":1082.03,"body":"Yes."},{"speaker":"YANA","startTime":1082.03,"endTime":1085.89,"body":"I do think there is"},{"speaker":"YANA","startTime":1082.03,"endTime":1085.89,"body":"something to do that"},{"speaker":"YANA","startTime":1085.89,"endTime":1089.55,"body":"but I think there are products"},{"speaker":"YANA","startTime":1085.89,"endTime":1089.55,"body":"that people choose not to use."},{"speaker":"YANA","startTime":1089.55,"endTime":1097.73,"body":"So for example, I know"},{"speaker":"YANA","startTime":1089.55,"endTime":1097.73,"body":"some people above the age of 80,"},{"speaker":"YANA","startTime":1097.73,"endTime":1100.94,"body":"who will not use Uber"},{"speaker":"YANA","startTime":1097.73,"endTime":1100.94,"body":"because they are intimidated"},{"speaker":"YANA","startTime":1100.94,"endTime":1102.86,"body":"by how to set up"},{"speaker":"YANA","startTime":1100.94,"endTime":1102.86,"body":"the App and use it."},{"speaker":"YANA","startTime":1103.61,"endTime":1106.09,"body":"So they continue"},{"speaker":"YANA","startTime":1103.61,"endTime":1106.09,"body":"to drive themselves around."},{"speaker":"DEBRA","startTime":1106.09,"endTime":1107.36,"body":"Right but that is not"},{"speaker":"DEBRA","startTime":1107.36,"endTime":1109.29,"body":"just age related,"},{"speaker":"DEBRA","startTime":1107.36,"endTime":1109.29,"body":"there is also --"},{"speaker":"DEBRA","startTime":1109.29,"endTime":1111.23,"body":"I know young people"},{"speaker":"DEBRA","startTime":1109.29,"endTime":1111.23,"body":"that won't do that, so."},{"speaker":"YANA","startTime":1111.23,"endTime":1115.64,"body":"Sure, but the point being"},{"speaker":"YANA","startTime":1111.23,"endTime":1115.64,"body":"is there is economic activity"},{"speaker":"YANA","startTime":1115.64,"endTime":1119.74,"body":"that could be happening of"},{"speaker":"YANA","startTime":1115.64,"endTime":1119.74,"body":"people using ride share apps."},{"speaker":"YANA","startTime":1119.74,"endTime":1121.78,"body":"So when you say, is there money"},{"speaker":"YANA","startTime":1119.74,"endTime":1121.78,"body":"really left on the table,"},{"speaker":"YANA","startTime":1121.78,"endTime":1122.98,"body":"I believe there is."},{"speaker":"DEBRA","startTime":1122.98,"endTime":1124.19,"body":"I agree."},{"speaker":"DEBRA","startTime":1124.19,"endTime":1126.27,"body":"But just in a different way,"},{"speaker":"DEBRA","startTime":1124.19,"endTime":1126.27,"body":"I think."},{"speaker":"YANA","startTime":1126.27,"endTime":1128.27,"body":"I mean there is the idea"},{"speaker":"YANA","startTime":1128.27,"endTime":1131.01,"body":"that people are using a service"},{"speaker":"YANA","startTime":1128.27,"endTime":1131.01,"body":"other than yours."},{"speaker":"YANA","startTime":1131.01,"endTime":1132.61,"body":"But then there is also,"},{"speaker":"YANA","startTime":1134.48,"endTime":1136.66,"body":"the situation of people"},{"speaker":"YANA","startTime":1134.48,"endTime":1136.66,"body":"not trialling things."},{"speaker":"YANA","startTime":1136.66,"endTime":1140.53,"body":"So you mentioned you know,"},{"speaker":"YANA","startTime":1136.66,"endTime":1140.53,"body":"digital wallets"},{"speaker":"YANA","startTime":1140.53,"endTime":1142.68,"body":"that maybe something"},{"speaker":"YANA","startTime":1140.53,"endTime":1142.68,"body":"that people opt out of."},{"speaker":"YANA","startTime":1142.68,"endTime":1147.95,"body":"I know last year,"},{"speaker":"YANA","startTime":1142.68,"endTime":1147.95,"body":"I heard from a client who said,"},{"speaker":"YANA","startTime":1147.95,"endTime":1151.09,"body":"you know, we were focused"},{"speaker":"YANA","startTime":1147.95,"endTime":1151.09,"body":"on card security."},{"speaker":"YANA","startTime":1151.09,"endTime":1154.06,"body":"So we created and you guys"},{"speaker":"YANA","startTime":1151.09,"endTime":1154.06,"body":"may even know of this product"},{"speaker":"YANA","startTime":1154.06,"endTime":1155.65,"body":"or the company that did it."},{"speaker":"YANA","startTime":1155.65,"endTime":1159.55,"body":"We have a debit card"},{"speaker":"YANA","startTime":1155.65,"endTime":1159.55,"body":"that the three-digit code"},{"speaker":"YANA","startTime":1159.55,"endTime":1164.91,"body":"on the back, the security code,"},{"speaker":"YANA","startTime":1159.55,"endTime":1164.91,"body":"changes every ten seconds."},{"speaker":"DEBRA","startTime":1164.91,"endTime":1166.2,"body":"Oh wow."},{"speaker":"YANA","startTime":1166.2,"endTime":1169.44,"body":"And that's secure,"},{"speaker":"YANA","startTime":1166.2,"endTime":1169.44,"body":"right like a token"},{"speaker":"YANA","startTime":1169.44,"endTime":1172.73,"body":"and nobody will ever be able"},{"speaker":"YANA","startTime":1169.44,"endTime":1172.73,"body":"to write that down and use it"},{"speaker":"YANA","startTime":1173.34,"endTime":1177.78,"body":"and I think there were"},{"speaker":"YANA","startTime":1173.34,"endTime":1177.78,"body":"several blind organisations"},{"speaker":"YANA","startTime":1177.78,"endTime":1178.99,"body":"that came out and say,"},{"speaker":"YANA","startTime":1178.99,"endTime":1183.33,"body":"don't ever get a card"},{"speaker":"YANA","startTime":1178.99,"endTime":1183.33,"body":"from this processor"},{"speaker":"YANA","startTime":1183.33,"endTime":1186.39,"body":"because you won't"},{"speaker":"YANA","startTime":1183.33,"endTime":1186.39,"body":"be able to use it"},{"speaker":"YANA","startTime":1186.39,"endTime":1188.14,"body":"because, you can't manage --"},{"speaker":"YANA","startTime":1188.14,"endTime":1191.08,"body":"it's not showing up every"},{"speaker":"YANA","startTime":1188.14,"endTime":1191.08,"body":"ten seconds in braille,"},{"speaker":"YANA","startTime":1191.08,"endTime":1193.16,"body":"it's changing"},{"speaker":"YANA","startTime":1191.08,"endTime":1193.16,"body":"every ten seconds."},{"speaker":"YANA","startTime":1193.91,"endTime":1198.26,"body":"So that company lost out on"},{"speaker":"YANA","startTime":1193.91,"endTime":1198.26,"body":"all this economic opportunity."},{"speaker":"YANA","startTime":1198.26,"endTime":1201.38,"body":"So you know, I think the point"},{"speaker":"YANA","startTime":1198.26,"endTime":1201.38,"body":"is not"},{"speaker":"YANA","startTime":1201.38,"endTime":1204.41,"body":"that they are leaving"},{"speaker":"YANA","startTime":1201.38,"endTime":1204.41,"body":"1.2 trillion on the table."},{"speaker":"YANA","startTime":1204.41,"endTime":1206.18,"body":"That's not the stat"},{"speaker":"YANA","startTime":1204.41,"endTime":1206.18,"body":"that I'm looking at."},{"speaker":"YANA","startTime":1206.18,"endTime":1209.58,"body":"I'm looking at that there is"},{"speaker":"YANA","startTime":1206.18,"endTime":1209.58,"body":"disposable income annually."},{"speaker":"YANA","startTime":1210.98,"endTime":1213.329,"body":"They may very well"},{"speaker":"YANA","startTime":1210.98,"endTime":1213.329,"body":"be spending it with someone."},{"speaker":"DEBRA","startTime":1213.96,"endTime":1215.4,"body":"I agree."},{"speaker":"YANA","startTime":1215.4,"endTime":1217.83,"body":"So I think we are"},{"speaker":"YANA","startTime":1215.4,"endTime":1217.83,"body":"probably on the same page there."},{"speaker":"DEBRA","startTime":1217.83,"endTime":1221.87,"body":"It is just"},{"speaker":"DEBRA","startTime":1217.83,"endTime":1221.87,"body":"more complex than people say."},{"speaker":"DEBRA","startTime":1221.87,"endTime":1223.86,"body":"And when you do that,"},{"speaker":"DEBRA","startTime":1221.87,"endTime":1223.86,"body":"then they --"},{"speaker":"DEBRA","startTime":1224.4,"endTime":1227.05,"body":"the brands we are trying"},{"speaker":"DEBRA","startTime":1224.4,"endTime":1227.05,"body":"to convince whoever that is,"},{"speaker":"DEBRA","startTime":1228.52,"endTime":1230.56,"body":"so then it just weakens."},{"speaker":"DEBRA","startTime":1230.56,"endTime":1233.83,"body":"Why I have to fight to be"},{"speaker":"DEBRA","startTime":1230.56,"endTime":1233.83,"body":"included, I don't know anyway."},{"speaker":"DEBRA","startTime":1233.83,"endTime":1236.25,"body":"I would say that is"},{"speaker":"DEBRA","startTime":1233.83,"endTime":1236.25,"body":"the corporate brands."},{"speaker":"DEBRA","startTime":1236.25,"endTime":1239.96,"body":"As we convene"},{"speaker":"DEBRA","startTime":1236.25,"endTime":1239.96,"body":"and we really notice who is"},{"speaker":"DEBRA","startTime":1239.96,"endTime":1242.82,"body":"and is not actually"},{"speaker":"DEBRA","startTime":1239.96,"endTime":1242.82,"body":"meaningfully including us,"},{"speaker":"DEBRA","startTime":1242.82,"endTime":1245.08,"body":"I think the community will have"},{"speaker":"DEBRA","startTime":1242.82,"endTime":1245.08,"body":"a much better voice"},{"speaker":"DEBRA","startTime":1245.08,"endTime":1246.33,"body":"than we have now."},{"speaker":"DEBRA","startTime":1246.33,"endTime":1249.75,"body":"But right now we sort have"},{"speaker":"DEBRA","startTime":1246.33,"endTime":1249.75,"body":"to rely on amazing teams"},{"speaker":"DEBRA","startTime":1249.75,"endTime":1251.0,"body":"like you all fighting for us"},{"speaker":"DEBRA","startTime":1251.0,"endTime":1252.95,"body":"and we certainly"},{"speaker":"DEBRA","startTime":1251.0,"endTime":1252.95,"body":"appreciate that."},{"speaker":"YANA","startTime":1252.95,"endTime":1255.52,"body":"Yes, I think"},{"speaker":"YANA","startTime":1252.95,"endTime":1255.52,"body":"you mentioned earlier,"},{"speaker":"YANA","startTime":1256.69,"endTime":1259.74,"body":"my vision loss which happened"},{"speaker":"YANA","startTime":1256.69,"endTime":1259.74,"body":"when I was in second grade."},{"speaker":"YANA","startTime":1259.74,"endTime":1262.03,"body":"I've never been able"},{"speaker":"YANA","startTime":1259.74,"endTime":1262.03,"body":"to see well."},{"speaker":"YANA","startTime":1262.93,"endTime":1266.02,"body":"I can't see anything really"},{"speaker":"YANA","startTime":1262.93,"endTime":1266.02,"body":"without glasses and now"},{"speaker":"YANA","startTime":1266.02,"endTime":1268.97,"body":"with multiple corrections"},{"speaker":"YANA","startTime":1266.02,"endTime":1268.97,"body":"in my contact lenses."},{"speaker":"YANA","startTime":1270.47,"endTime":1273.13,"body":"But I do think"},{"speaker":"YANA","startTime":1270.47,"endTime":1273.13,"body":"that now that I --"},{"speaker":"YANA","startTime":1273.87,"endTime":1275.63,"body":"especially as my eyes are aging"},{"speaker":"YANA","startTime":1275.63,"endTime":1277.58,"body":"and I'm still in the role"},{"speaker":"YANA","startTime":1275.63,"endTime":1277.58,"body":"that I am in,"},{"speaker":"YANA","startTime":1279.53,"endTime":1283.17,"body":"I have become maybe"},{"speaker":"YANA","startTime":1279.53,"endTime":1283.17,"body":"more of an advocate; right."},{"speaker":"YANA","startTime":1283.72,"endTime":1286.1,"body":"And so to your point,"},{"speaker":"YANA","startTime":1283.72,"endTime":1286.1,"body":"I don't necessarily --"},{"speaker":"YANA","startTime":1287.1,"endTime":1289.26,"body":"I don't know that"},{"speaker":"YANA","startTime":1287.1,"endTime":1289.26,"body":"we have to call out"},{"speaker":"YANA","startTime":1289.26,"endTime":1293.73,"body":"as much as we have to speak up"},{"speaker":"YANA","startTime":1289.26,"endTime":1293.73,"body":"to the reality of what we are,"},{"speaker":"YANA","startTime":1293.73,"endTime":1295.37,"body":"or what we experience"},{"speaker":"YANA","startTime":1295.37,"endTime":1298.94,"body":"and, whatever the reason"},{"speaker":"YANA","startTime":1295.37,"endTime":1298.94,"body":"is that I can't read something,"},{"speaker":"YANA","startTime":1299.77,"endTime":1302.22,"body":"doesn't matter nearly"},{"speaker":"YANA","startTime":1299.77,"endTime":1302.22,"body":"as much as saying,"},{"speaker":"YANA","startTime":1302.22,"endTime":1304.6,"body":"hey, you know"},{"speaker":"YANA","startTime":1302.22,"endTime":1304.6,"body":"this is not legible."},{"speaker":"DEBRA","startTime":1304.6,"endTime":1305.82,"body":"Right."},{"speaker":"YANA","startTime":1305.82,"endTime":1307.23,"body":"You know for me,"},{"speaker":"YANA","startTime":1307.23,"endTime":1309.4,"body":"you don't need to know"},{"speaker":"YANA","startTime":1307.23,"endTime":1309.4,"body":"why it's not legible for me,"},{"speaker":"YANA","startTime":1309.4,"endTime":1311.0,"body":"it just, it simply isn't."},{"speaker":"DEBRA","startTime":1312.18,"endTime":1313.63,"body":"Right."},{"speaker":"YANA","startTime":1313.63,"endTime":1315.23,"body":"So I think that's a good --"},{"speaker":"YANA","startTime":1315.96,"endTime":1318.86,"body":"you know it does get back"},{"speaker":"YANA","startTime":1315.96,"endTime":1318.86,"body":"to the community speaking up."},{"speaker":"YANA","startTime":1318.86,"endTime":1321.38,"body":"I think we do have"},{"speaker":"YANA","startTime":1318.86,"endTime":1321.38,"body":"to tell people"},{"speaker":"YANA","startTime":1321.38,"endTime":1324.34,"body":"because this is one of"},{"speaker":"YANA","startTime":1321.38,"endTime":1324.34,"body":"the things that surprises me,"},{"speaker":"YANA","startTime":1324.34,"endTime":1327.09,"body":"is the number of people"},{"speaker":"YANA","startTime":1324.34,"endTime":1327.09,"body":"who don't seem to be willing."},{"speaker":"YANA","startTime":1327.84,"endTime":1329.42,"body":"We had an situation at IPSOS"},{"speaker":"YANA","startTime":1329.42,"endTime":1331.73,"body":"where we have someone"},{"speaker":"YANA","startTime":1329.42,"endTime":1331.73,"body":"join our team"},{"speaker":"YANA","startTime":1331.73,"endTime":1338.5,"body":"who was severely dyslexic"},{"speaker":"YANA","startTime":1331.73,"endTime":1338.5,"body":"and so we got some new tools"},{"speaker":"YANA","startTime":1338.5,"endTime":1340.13,"body":"and all of a sudden"},{"speaker":"YANA","startTime":1338.5,"endTime":1340.13,"body":"all these other people"},{"speaker":"YANA","startTime":1340.13,"endTime":1341.36,"body":"were using them too."},{"speaker":"DEBRA","startTime":1341.36,"endTime":1342.58,"body":"Right."},{"speaker":"YANA","startTime":1342.58,"endTime":1344.18,"body":"And we find out that we've got"},{"speaker":"YANA","startTime":1344.81,"endTime":1347.46,"body":"more than one person"},{"speaker":"YANA","startTime":1344.81,"endTime":1347.46,"body":"on the team with dyslexia"},{"speaker":"YANA","startTime":1347.46,"endTime":1351.85,"body":"and more than one person"},{"speaker":"YANA","startTime":1347.46,"endTime":1351.85,"body":"with a neurodiverse situation"},{"speaker":"YANA","startTime":1351.85,"endTime":1354.69,"body":"that makes this new tool"},{"speaker":"YANA","startTime":1351.85,"endTime":1354.69,"body":"really good for them."},{"speaker":"YANA","startTime":1354.69,"endTime":1357.39,"body":"And you know,"},{"speaker":"YANA","startTime":1354.69,"endTime":1357.39,"body":"anyone could've asked for it."},{"speaker":"YANA","startTime":1359.62,"endTime":1360.97,"body":"But they didn't."},{"speaker":"YANA","startTime":1360.97,"endTime":1363.86,"body":"So, you do, there is"},{"speaker":"YANA","startTime":1360.97,"endTime":1363.86,"body":"an element of you know,"},{"speaker":"YANA","startTime":1363.86,"endTime":1366.43,"body":"advocating that I know"},{"speaker":"YANA","startTime":1363.86,"endTime":1366.43,"body":"is tiresome; right?"},{"speaker":"DEBRA","startTime":1367.0,"endTime":1368.85,"body":"It is and we"},{"speaker":"DEBRA","startTime":1367.0,"endTime":1368.85,"body":"are learning too though."},{"speaker":"DEBRA","startTime":1369.76,"endTime":1373.14,"body":"You know what, I didn't even"},{"speaker":"DEBRA","startTime":1369.76,"endTime":1373.14,"body":"know I had ADHD and dyslexia ."},{"speaker":"DEBRA","startTime":1373.74,"endTime":1377.58,"body":"I knew that I was different"},{"speaker":"DEBRA","startTime":1373.74,"endTime":1377.58,"body":"in some ways,"},{"speaker":"DEBRA","startTime":1377.58,"endTime":1380.23,"body":"but for example, and I have said"},{"speaker":"DEBRA","startTime":1377.58,"endTime":1380.23,"body":"this On Air before,"},{"speaker":"DEBRA","startTime":1381.57,"endTime":1383.06,"body":"I struggle with my left"},{"speaker":"DEBRA","startTime":1381.57,"endTime":1383.06,"body":"and right,"},{"speaker":"DEBRA","startTime":1383.06,"endTime":1386.49,"body":"I always do and I was in the"},{"speaker":"DEBRA","startTime":1383.06,"endTime":1386.49,"body":"marching band to try to make --"},{"speaker":"DEBRA","startTime":1386.49,"endTime":1389.86,"body":"but I have -- there is"},{"speaker":"DEBRA","startTime":1386.49,"endTime":1389.86,"body":"actually something with ADHD"},{"speaker":"DEBRA","startTime":1389.86,"endTime":1393.46,"body":"that is a spatial thing"},{"speaker":"DEBRA","startTime":1389.86,"endTime":1393.46,"body":"that causes, you know,"},{"speaker":"DEBRA","startTime":1393.46,"endTime":1396.26,"body":"so is my brain broke?"},{"speaker":"DEBRA","startTime":1393.46,"endTime":1396.26,"body":"I don't know or not."},{"speaker":"DEBRA","startTime":1396.26,"endTime":1398.41,"body":"But this is just"},{"speaker":"DEBRA","startTime":1396.26,"endTime":1398.41,"body":"how I've always been"},{"speaker":"DEBRA","startTime":1398.41,"endTime":1401.85,"body":"and I think a lot of us"},{"speaker":"DEBRA","startTime":1398.41,"endTime":1401.85,"body":"are now rethinking you know."},{"speaker":"DEBRA","startTime":1402.43,"endTime":1404.7,"body":"So I think it's"},{"speaker":"DEBRA","startTime":1402.43,"endTime":1404.7,"body":"a really good time"},{"speaker":"DEBRA","startTime":1404.7,"endTime":1406.9,"body":"to be talking about"},{"speaker":"DEBRA","startTime":1404.7,"endTime":1406.9,"body":"all this and identity"},{"speaker":"DEBRA","startTime":1406.9,"endTime":1409.66,"body":"and to be talking about it"},{"speaker":"DEBRA","startTime":1406.9,"endTime":1409.66,"body":"in the way that we are,"},{"speaker":"DEBRA","startTime":1409.66,"endTime":1411.01,"body":"we are just not saying stuff,"},{"speaker":"DEBRA","startTime":1411.01,"endTime":1413.25,"body":"we are digging into what we"},{"speaker":"DEBRA","startTime":1411.01,"endTime":1413.25,"body":"are saying which once again"},{"speaker":"DEBRA","startTime":1413.25,"endTime":1416.44,"body":"I think which is why"},{"speaker":"DEBRA","startTime":1413.25,"endTime":1416.44,"body":"the research is critical"},{"speaker":"DEBRA","startTime":1416.44,"endTime":1417.76,"body":"and we need the research"},{"speaker":"DEBRA","startTime":1417.76,"endTime":1420.34,"body":"and we need it"},{"speaker":"DEBRA","startTime":1417.76,"endTime":1420.34,"body":"from different perspectives."},{"speaker":"DEBRA","startTime":1421.56,"endTime":1424.93,"body":"So that's why we really applaud"},{"speaker":"DEBRA","startTime":1421.56,"endTime":1424.93,"body":"the work you're doing."},{"speaker":"ANTONIO","startTime":1425.72,"endTime":1427.88,"body":"I think, one element"},{"speaker":"ANTONIO","startTime":1425.72,"endTime":1427.88,"body":"is interesting"},{"speaker":"ANTONIO","startTime":1427.88,"endTime":1429.43,"body":"that you're talking"},{"speaker":"ANTONIO","startTime":1427.88,"endTime":1429.43,"body":"about dyslexia"},{"speaker":"ANTONIO","startTime":1429.43,"endTime":1431.25,"body":"and the availability"},{"speaker":"ANTONIO","startTime":1429.43,"endTime":1431.25,"body":"of technology"},{"speaker":"ANTONIO","startTime":1431.25,"endTime":1434.62,"body":"because for quite a period"},{"speaker":"ANTONIO","startTime":1431.25,"endTime":1434.62,"body":"of time"},{"speaker":"ANTONIO","startTime":1434.62,"endTime":1436.63,"body":"and even today,"},{"speaker":"ANTONIO","startTime":1434.62,"endTime":1436.63,"body":"some organisation"},{"speaker":"ANTONIO","startTime":1436.63,"endTime":1438.92,"body":"when they provide"},{"speaker":"ANTONIO","startTime":1436.63,"endTime":1438.92,"body":"support for people"},{"speaker":"ANTONIO","startTime":1438.92,"endTime":1440.2,"body":"who need assistive tech,"},{"speaker":"ANTONIO","startTime":1440.2,"endTime":1443.1,"body":"people need to claim the need"},{"speaker":"ANTONIO","startTime":1440.2,"endTime":1443.1,"body":"for assistive tech."},{"speaker":"ANTONIO","startTime":1443.84,"endTime":1446.06,"body":"But we have seen"},{"speaker":"ANTONIO","startTime":1443.84,"endTime":1446.06,"body":"other organisations,"},{"speaker":"ANTONIO","startTime":1446.06,"endTime":1448.88,"body":"who broadly deploy"},{"speaker":"ANTONIO","startTime":1446.06,"endTime":1448.88,"body":"the assistive tech"},{"speaker":"ANTONIO","startTime":1448.88,"endTime":1452.74,"body":"to everyone who wants to use it."},{"speaker":"ANTONIO","startTime":1448.88,"endTime":1452.74,"body":"And what we see from that"},{"speaker":"ANTONIO","startTime":1452.74,"endTime":1455.24,"body":"is that increases productivity"},{"speaker":"ANTONIO","startTime":1452.74,"endTime":1455.24,"body":"to everyone."},{"speaker":"YANA","startTime":1455.24,"endTime":1456.59,"body":"Sure."},{"speaker":"ANTONIO","startTime":1456.59,"endTime":1459.0,"body":"Without putting"},{"speaker":"ANTONIO","startTime":1456.59,"endTime":1459.0,"body":"the burden of people saying,"},{"speaker":"ANTONIO","startTime":1459.0,"endTime":1460.37,"body":"oh I need this."},{"speaker":"DEBRA","startTime":1460.37,"endTime":1461.63,"body":"Right."},{"speaker":"ANTONIO","startTime":1461.63,"endTime":1464.26,"body":"So there is clear advantages"},{"speaker":"ANTONIO","startTime":1464.26,"endTime":1466.68,"body":"of rolling out"},{"speaker":"ANTONIO","startTime":1464.26,"endTime":1466.68,"body":"and making technology accessible"},{"speaker":"ANTONIO","startTime":1466.68,"endTime":1469.77,"body":"because everyone"},{"speaker":"ANTONIO","startTime":1466.68,"endTime":1469.77,"body":"will benefit from it."},{"speaker":"YANA","startTime":1470.43,"endTime":1473.8,"body":"Right. I think that's"},{"speaker":"YANA","startTime":1470.43,"endTime":1473.8,"body":"a great point and you know,"},{"speaker":"YANA","startTime":1473.8,"endTime":1476.39,"body":"the other part about that"},{"speaker":"YANA","startTime":1473.8,"endTime":1476.39,"body":"is that systematically,"},{"speaker":"YANA","startTime":1476.39,"endTime":1480.72,"body":"it would make it a better"},{"speaker":"YANA","startTime":1476.39,"endTime":1480.72,"body":"experience for the users"},{"speaker":"YANA","startTime":1480.72,"endTime":1483.78,"body":"because if you planned"},{"speaker":"YANA","startTime":1480.72,"endTime":1483.78,"body":"for those tools"},{"speaker":"YANA","startTime":1484.3,"endTime":1488.94,"body":"they wouldn't be an add"},{"speaker":"YANA","startTime":1484.3,"endTime":1488.94,"body":"on that everyone you know --"},{"speaker":"YANA","startTime":1489.47,"endTime":1493.33,"body":"it's sometimes a struggle"},{"speaker":"YANA","startTime":1489.47,"endTime":1493.33,"body":"to get you know,"},{"speaker":"YANA","startTime":1493.33,"endTime":1497.78,"body":"the teams to agree to buy"},{"speaker":"YANA","startTime":1493.33,"endTime":1497.78,"body":"licences, to provide services,"},{"speaker":"YANA","startTime":1497.78,"endTime":1500.45,"body":"to make those services work"},{"speaker":"YANA","startTime":1497.78,"endTime":1500.45,"body":"with our current platforms."},{"speaker":"YANA","startTime":1500.45,"endTime":1502.65,"body":"And so if we were"},{"speaker":"YANA","startTime":1500.45,"endTime":1502.65,"body":"planning for everyone,"},{"speaker":"YANA","startTime":1503.45,"endTime":1506.9,"body":"rather than you know,"},{"speaker":"YANA","startTime":1503.45,"endTime":1506.9,"body":"carving out exceptions,"},{"speaker":"YANA","startTime":1506.9,"endTime":1508.65,"body":"I think that just,"},{"speaker":"YANA","startTime":1506.9,"endTime":1508.65,"body":"to your point,"},{"speaker":"YANA","startTime":1508.65,"endTime":1510.16,"body":"we would be more productive"},{"speaker":"YANA","startTime":1508.65,"endTime":1510.16,"body":"for sure"},{"speaker":"YANA","startTime":1510.16,"endTime":1513.03,"body":"because we wouldn't be fighting"},{"speaker":"YANA","startTime":1510.16,"endTime":1513.03,"body":"with our technology"},{"speaker":"YANA","startTime":1513.03,"endTime":1517.22,"body":"and fighting those integrations"},{"speaker":"YANA","startTime":1513.03,"endTime":1517.22,"body":"which are not seamless,"},{"speaker":"YANA","startTime":1517.22,"endTime":1521.03,"body":"I know from experience."},{"speaker":"YANA","startTime":1517.22,"endTime":1521.03,"body":"We all probably run into that."},{"speaker":"ANTONIO","startTime":1524.8,"endTime":1527.77,"body":"Are there"},{"speaker":"ANTONIO","startTime":1524.8,"endTime":1527.77,"body":"any other areas or sectors"},{"speaker":"ANTONIO","startTime":1527.77,"endTime":1531.43,"body":"when you believe further"},{"speaker":"ANTONIO","startTime":1527.77,"endTime":1531.43,"body":"research on accessibility"},{"speaker":"ANTONIO","startTime":1531.43,"endTime":1534.08,"body":"UX could be impactful?"},{"speaker":"YANA","startTime":1536.29,"endTime":1537.51,"body":"Absolutely."},{"speaker":"YANA","startTime":1537.51,"endTime":1539.7,"body":"So I think that there is"},{"speaker":"YANA","startTime":1537.51,"endTime":1539.7,"body":"still more work"},{"speaker":"YANA","startTime":1539.7,"endTime":1541.47,"body":"to be done"},{"speaker":"YANA","startTime":1539.7,"endTime":1541.47,"body":"in the employment sector"},{"speaker":"YANA","startTime":1541.47,"endTime":1545.44,"body":"because, all we found out"},{"speaker":"YANA","startTime":1541.47,"endTime":1545.44,"body":"is that it's hard, you know."},{"speaker":"YANA","startTime":1545.44,"endTime":1547.56,"body":"So there is more"},{"speaker":"YANA","startTime":1545.44,"endTime":1547.56,"body":"to be done there."},{"speaker":"YANA","startTime":1547.56,"endTime":1550.44,"body":"So I think financial services"},{"speaker":"YANA","startTime":1547.56,"endTime":1550.44,"body":"is a huge opportunity"},{"speaker":"YANA","startTime":1551.25,"endTime":1553.45,"body":"and it is a place"},{"speaker":"YANA","startTime":1551.25,"endTime":1553.45,"body":"where we do a lot of work."},{"speaker":"YANA","startTime":1553.99,"endTime":1556.67,"body":"I think healthcare"},{"speaker":"YANA","startTime":1553.99,"endTime":1556.67,"body":"is a huge opportunity"},{"speaker":"YANA","startTime":1556.67,"endTime":1558.98,"body":"because of the intersectionality"},{"speaker":"YANA","startTime":1556.67,"endTime":1558.98,"body":"of disability"},{"speaker":"YANA","startTime":1558.98,"endTime":1560.99,"body":"and chronic illness"},{"speaker":"YANA","startTime":1560.99,"endTime":1564.41,"body":"and as more"},{"speaker":"YANA","startTime":1560.99,"endTime":1564.41,"body":"and more devices are --"},{"speaker":"YANA","startTime":1565.18,"endTime":1567.26,"body":"became connected, right."},{"speaker":"YANA","startTime":1567.26,"endTime":1569.53,"body":"So we see that"},{"speaker":"YANA","startTime":1567.26,"endTime":1569.53,"body":"in the diabetes space,"},{"speaker":"YANA","startTime":1570.9,"endTime":1576.07,"body":"you know digitally connected"},{"speaker":"YANA","startTime":1570.9,"endTime":1576.07,"body":"tools to manage diabetes"},{"speaker":"YANA","startTime":1576.64,"endTime":1581.5,"body":"which you know maybe accompanied"},{"speaker":"YANA","startTime":1576.64,"endTime":1581.5,"body":"by mobility issues"},{"speaker":"YANA","startTime":1581.5,"endTime":1585.5,"body":"or loss of vision ; right?"},{"speaker":"YANA","startTime":1585.5,"endTime":1588.48,"body":"So healthcare is a huge space,"},{"speaker":"YANA","startTime":1585.5,"endTime":1588.48,"body":"I think."},{"speaker":"YANA","startTime":1590.27,"endTime":1592.18,"body":"So those are some"},{"speaker":"YANA","startTime":1590.27,"endTime":1592.18,"body":"that come to mind."},{"speaker":"YANA","startTime":1592.18,"endTime":1597.3,"body":"I think also, online learning,"},{"speaker":"YANA","startTime":1592.18,"endTime":1597.3,"body":"one thing that we hear a lot"},{"speaker":"YANA","startTime":1597.3,"endTime":1600.36,"body":"is that everybody"},{"speaker":"YANA","startTime":1597.3,"endTime":1600.36,"body":"is just defaulted"},{"speaker":"YANA","startTime":1600.36,"endTime":1602.69,"body":"to kind of transcribe"},{"speaker":"YANA","startTime":1600.36,"endTime":1602.69,"body":"close caption."},{"speaker":"YANA","startTime":1603.64,"endTime":1605.76,"body":"And so a lot of"},{"speaker":"YANA","startTime":1603.64,"endTime":1605.76,"body":"on learning content"},{"speaker":"YANA","startTime":1605.76,"endTime":1609.32,"body":"is pretty worthless"},{"speaker":"YANA","startTime":1605.76,"endTime":1609.32,"body":"for people with disabilities"},{"speaker":"YANA","startTime":1609.32,"endTime":1613.3,"body":"because the default now"},{"speaker":"YANA","startTime":1609.32,"endTime":1613.3,"body":"is like, that's handled."},{"speaker":"YANA","startTime":1613.3,"endTime":1615.93,"body":"So I don't need"},{"speaker":"YANA","startTime":1613.3,"endTime":1615.93,"body":"to do anything about it."},{"speaker":"YANA","startTime":1615.93,"endTime":1618.06,"body":"And I think that's"},{"speaker":"YANA","startTime":1615.93,"endTime":1618.06,"body":"really not the case,"},{"speaker":"YANA","startTime":1619.19,"endTime":1620.41,"body":"accessing that content"},{"speaker":"YANA","startTime":1620.41,"endTime":1623.12,"body":"and making sure"},{"speaker":"YANA","startTime":1620.41,"endTime":1623.12,"body":"that content is valuable."},{"speaker":"YANA","startTime":1623.12,"endTime":1629.05,"body":"That probably plays across"},{"speaker":"YANA","startTime":1623.12,"endTime":1629.05,"body":"a lot of media as well, I guess."},{"speaker":"YANA","startTime":1629.75,"endTime":1633.2,"body":"There is really endless I guess,"},{"speaker":"YANA","startTime":1633.2,"endTime":1636.11,"body":"I know Debra and I"},{"speaker":"YANA","startTime":1633.2,"endTime":1636.11,"body":"were in Chicago,"},{"speaker":"YANA","startTime":1636.11,"endTime":1641.06,"body":"we were with folks from telecom"},{"speaker":"YANA","startTime":1636.11,"endTime":1641.06,"body":"and certainly,"},{"speaker":"YANA","startTime":1641.06,"endTime":1644.17,"body":"as more and more things"},{"speaker":"YANA","startTime":1641.06,"endTime":1644.17,"body":"shift to our phones,"},{"speaker":"YANA","startTime":1644.92,"endTime":1646.83,"body":"right then there is"},{"speaker":"YANA","startTime":1644.92,"endTime":1646.83,"body":"that whole questions"},{"speaker":"YANA","startTime":1646.83,"endTime":1648.12,"body":"of how do the devices work"},{"speaker":"YANA","startTime":1648.12,"endTime":1653.66,"body":"and are the devices built"},{"speaker":"YANA","startTime":1648.12,"endTime":1653.66,"body":"for you know, for everyone?"},{"speaker":"YANA","startTime":1653.66,"endTime":1655.5,"body":"Do they work for everyone"},{"speaker":"YANA","startTime":1653.66,"endTime":1655.5,"body":"and I know,"},{"speaker":"YANA","startTime":1655.5,"endTime":1658.73,"body":"you know Telecom companies,"},{"speaker":"YANA","startTime":1655.5,"endTime":1658.73,"body":"have I think to some degree."},{"speaker":"YANA","startTime":1658.73,"endTime":1662.07,"body":"led a good of good research"},{"speaker":"YANA","startTime":1658.73,"endTime":1662.07,"body":"in that space"},{"speaker":"YANA","startTime":1662.07,"endTime":1663.82,"body":"because they have"},{"speaker":"YANA","startTime":1662.07,"endTime":1663.82,"body":"a lot to lose,"},{"speaker":"YANA","startTime":1664.58,"endTime":1668.28,"body":"if they aren't making"},{"speaker":"YANA","startTime":1664.58,"endTime":1668.28,"body":"their systems"},{"speaker":"YANA","startTime":1668.28,"endTime":1669.63,"body":"and their devices work well."},{"speaker":"YANA","startTime":1669.63,"endTime":1673.66,"body":"So you know,"},{"speaker":"YANA","startTime":1669.63,"endTime":1673.66,"body":"there are an array of sectors"},{"speaker":"YANA","startTime":1673.66,"endTime":1681.66,"body":"that need the research to be run"},{"speaker":"YANA","startTime":1673.66,"endTime":1681.66,"body":"with people with disabilities"},{"speaker":"YANA","startTime":1681.66,"endTime":1683.48,"body":"and designed"},{"speaker":"YANA","startTime":1681.66,"endTime":1683.48,"body":"in a more inclusive way,"},{"speaker":"YANA","startTime":1683.48,"endTime":1689.42,"body":"I think is pretty endless."},{"speaker":"YANA","startTime":1683.48,"endTime":1689.42,"body":"I don't see that it's confined."},{"speaker":"DEBRA","startTime":1690.64,"endTime":1692.24,"body":"Yes."},{"speaker":"DEBRA","startTime":1692.91,"endTime":1695.33,"body":"Yana, I know that we are"},{"speaker":"DEBRA","startTime":1692.91,"endTime":1695.33,"body":"almost out of time"},{"speaker":"DEBRA","startTime":1695.33,"endTime":1697.53,"body":"and we want to."},{"speaker":"DEBRA","startTime":1695.33,"endTime":1697.53,"body":"Do you want mind just telling us"},{"speaker":"DEBRA","startTime":1697.53,"endTime":1700.03,"body":"about a little bit about"},{"speaker":"DEBRA","startTime":1697.53,"endTime":1700.03,"body":"some of the research"},{"speaker":"DEBRA","startTime":1700.03,"endTime":1704.36,"body":"and also, you know, one thing"},{"speaker":"DEBRA","startTime":1700.03,"endTime":1704.36,"body":"that how can people find out"},{"speaker":"DEBRA","startTime":1704.36,"endTime":1706.42,"body":"more about the research"},{"speaker":"DEBRA","startTime":1704.36,"endTime":1706.42,"body":"you're doing."},{"speaker":"DEBRA","startTime":1706.42,"endTime":1709.22,"body":"And I also would be curious"},{"speaker":"DEBRA","startTime":1706.42,"endTime":1709.22,"body":"if you would,"},{"speaker":"DEBRA","startTime":1709.22,"endTime":1712.2,"body":"you know what could"},{"speaker":"DEBRA","startTime":1709.22,"endTime":1712.2,"body":"the community do"},{"speaker":"DEBRA","startTime":1712.2,"endTime":1714.59,"body":"to support what"},{"speaker":"DEBRA","startTime":1712.2,"endTime":1714.59,"body":"you're doing as well?"},{"speaker":"DEBRA","startTime":1714.59,"endTime":1718.92,"body":"Because your work as well"},{"speaker":"DEBRA","startTime":1714.59,"endTime":1718.92,"body":"as a lot of other people's work,"},{"speaker":"DEBRA","startTime":1719.69,"endTime":1721.65,"body":"is making a difference"},{"speaker":"DEBRA","startTime":1719.69,"endTime":1721.65,"body":"for our community."},{"speaker":"DEBRA","startTime":1721.65,"endTime":1724.68,"body":"Our community in the biggest"},{"speaker":"DEBRA","startTime":1721.65,"endTime":1724.68,"body":"sense of that word."},{"speaker":"DEBRA","startTime":1724.68,"endTime":1726.9,"body":"So I would also be serious,"},{"speaker":"DEBRA","startTime":1724.68,"endTime":1726.9,"body":"you now,"},{"speaker":"DEBRA","startTime":1726.9,"endTime":1730.81,"body":"what do we do to better help you"},{"speaker":"DEBRA","startTime":1726.9,"endTime":1730.81,"body":"and the work you are doing"},{"speaker":"DEBRA","startTime":1730.81,"endTime":1732.96,"body":"and other researchers"},{"speaker":"DEBRA","startTime":1730.81,"endTime":1732.96,"body":"at the same time?"},{"speaker":"YANA","startTime":1732.96,"endTime":1734.23,"body":"Sure."},{"speaker":"YANA","startTime":1734.23,"endTime":1740.39,"body":"I think one of the keyways"},{"speaker":"YANA","startTime":1734.23,"endTime":1740.39,"body":"that the community is help"},{"speaker":"YANA","startTime":1742.85,"endTime":1746.48,"body":"to volunteer"},{"speaker":"YANA","startTime":1742.85,"endTime":1746.48,"body":"for research studies."},{"speaker":"YANA","startTime":1746.48,"endTime":1751.4,"body":"And they are compensated."},{"speaker":"YANA","startTime":1746.48,"endTime":1751.4,"body":"So it's not -- it does take time"},{"speaker":"YANA","startTime":1751.4,"endTime":1753.99,"body":"but we do compensate people"},{"speaker":"YANA","startTime":1751.4,"endTime":1753.99,"body":"for this research."},{"speaker":"YANA","startTime":1753.99,"endTime":1757.76,"body":"So it's not like we are"},{"speaker":"YANA","startTime":1753.99,"endTime":1757.76,"body":"asking you to do it for free."},{"speaker":"DEBRA","startTime":1757.76,"endTime":1760.88,"body":"Good. Because usually"},{"speaker":"DEBRA","startTime":1757.76,"endTime":1760.88,"body":"we are asked to do it for free"},{"speaker":"DEBRA","startTime":1760.88,"endTime":1763.28,"body":"and we're really"},{"speaker":"DEBRA","startTime":1760.88,"endTime":1763.28,"body":"tired of that."},{"speaker":"YANA","startTime":1763.28,"endTime":1764.53,"body":"Oh, no."},{"speaker":"YANA","startTime":1764.53,"endTime":1770.51,"body":"Just know that it's not"},{"speaker":"YANA","startTime":1764.53,"endTime":1770.51,"body":"does not ask for volunteers"},{"speaker":"YANA","startTime":1770.51,"endTime":1772.4,"body":"because our clients"},{"speaker":"YANA","startTime":1770.51,"endTime":1772.4,"body":"are paying for the research."},{"speaker":"YANA","startTime":1772.4,"endTime":1777.42,"body":"So we pay incentives it was"},{"speaker":"YANA","startTime":1772.4,"endTime":1777.42,"body":"and we pay fair incentives."},{"speaker":"YANA","startTime":1777.42,"endTime":1778.98,"body":"So we don't want to coerce"},{"speaker":"YANA","startTime":1778.98,"endTime":1784.7,"body":"anyone to join our research"},{"speaker":"YANA","startTime":1778.98,"endTime":1784.7,"body":"with remuneration"},{"speaker":"YANA","startTime":1784.7,"endTime":1788.82,"body":"but we do want it to be worth"},{"speaker":"YANA","startTime":1784.7,"endTime":1788.82,"body":"someone's hours of time; right."},{"speaker":"YANA","startTime":1788.82,"endTime":1792.97,"body":"So if you see an opportunity"},{"speaker":"YANA","startTime":1788.82,"endTime":1792.97,"body":"or invited by a recruiter"},{"speaker":"YANA","startTime":1792.97,"endTime":1797.22,"body":"because normally"},{"speaker":"YANA","startTime":1792.97,"endTime":1797.22,"body":"it's a phone call or an email"},{"speaker":"YANA","startTime":1797.22,"endTime":1800.72,"body":"that you will receive"},{"speaker":"YANA","startTime":1797.22,"endTime":1800.72,"body":"to participate, please do."},{"speaker":"YANA","startTime":1800.72,"endTime":1803.88,"body":"I think also looking into"},{"speaker":"YANA","startTime":1800.72,"endTime":1803.88,"body":"those types of opportunities."},{"speaker":"YANA","startTime":1803.88,"endTime":1806.46,"body":"So if you go to IPSOS.com,"},{"speaker":"YANA","startTime":1807.43,"endTime":1810.5,"body":"you know there are ways"},{"speaker":"YANA","startTime":1807.43,"endTime":1810.5,"body":"to join our panels."},{"speaker":"YANA","startTime":1810.5,"endTime":1813.75,"body":"They are ways to participate"},{"speaker":"YANA","startTime":1810.5,"endTime":1813.75,"body":"in our surveys."},{"speaker":"YANA","startTime":1813.75,"endTime":1820.77,"body":"There are ways to be recruited"},{"speaker":"YANA","startTime":1813.75,"endTime":1820.77,"body":"and part of why we miss people"},{"speaker":"YANA","startTime":1820.77,"endTime":1823.0,"body":"is because we do you know,"},{"speaker":"YANA","startTime":1823.0,"endTime":1825.84,"body":"often times send"},{"speaker":"YANA","startTime":1823.0,"endTime":1825.84,"body":"those invitations online."},{"speaker":"YANA","startTime":1825.84,"endTime":1827.69,"body":"We send them via text message"},{"speaker":"YANA","startTime":1828.47,"endTime":1831.97,"body":"and if you're not in the pool,"},{"speaker":"YANA","startTime":1828.47,"endTime":1831.97,"body":"we are not going to reach you."},{"speaker":"YANA","startTime":1833.18,"endTime":1837.01,"body":"So kind of looking for"},{"speaker":"YANA","startTime":1833.18,"endTime":1837.01,"body":"the opportunities but you know,"},{"speaker":"YANA","startTime":1837.01,"endTime":1840.68,"body":"I would say, like look"},{"speaker":"YANA","startTime":1837.01,"endTime":1840.68,"body":"at places like IPSOS."},{"speaker":"YANA","startTime":1841.88,"endTime":1845.03,"body":"Neilson, Cantor, I hate to"},{"speaker":"YANA","startTime":1841.88,"endTime":1845.03,"body":"speak up for the competitors"},{"speaker":"YANA","startTime":1845.63,"endTime":1849.05,"body":"and I don't know if they do you"},{"speaker":"YANA","startTime":1845.63,"endTime":1849.05,"body":"know, accessible research."},{"speaker":"YANA","startTime":1849.05,"endTime":1850.46,"body":"But we do."},{"speaker":"DEBRA","startTime":1850.46,"endTime":1852.42,"body":"I don't either. We should know."},{"speaker":"YANA","startTime":1852.42,"endTime":1855.12,"body":"And so I would say,"},{"speaker":"YANA","startTime":1852.42,"endTime":1855.12,"body":"look for those opportunities."},{"speaker":"YANA","startTime":1856.08,"endTime":1858.89,"body":"I know a lot of our recruiters"},{"speaker":"YANA","startTime":1856.08,"endTime":1858.89,"body":"use LinkedIn"},{"speaker":"YANA","startTime":1859.44,"endTime":1860.87,"body":"as a way to recruit."},{"speaker":"YANA","startTime":1860.87,"endTime":1865.55,"body":"So making it clear,"},{"speaker":"YANA","startTime":1860.87,"endTime":1865.55,"body":"somehow you know,"},{"speaker":"YANA","startTime":1865.55,"endTime":1869.17,"body":"that you are open"},{"speaker":"YANA","startTime":1865.55,"endTime":1869.17,"body":"to participating."},{"speaker":"YANA","startTime":1869.17,"endTime":1872.05,"body":"Maybe mention studies"},{"speaker":"YANA","startTime":1869.17,"endTime":1872.05,"body":"that you have participated in,"},{"speaker":"YANA","startTime":1872.05,"endTime":1876.45,"body":"as a participant in the past"},{"speaker":"YANA","startTime":1872.05,"endTime":1876.45,"body":"might be a way to help us know"},{"speaker":"YANA","startTime":1876.45,"endTime":1878.81,"body":"that you would like"},{"speaker":"YANA","startTime":1876.45,"endTime":1878.81,"body":"to be contacted."},{"speaker":"YANA","startTime":1878.81,"endTime":1884.13,"body":"So that is really helpful."},{"speaker":"YANA","startTime":1884.13,"endTime":1889.84,"body":"And then, I think you know,"},{"speaker":"YANA","startTime":1884.13,"endTime":1889.84,"body":"we are trying our --"},{"speaker":"YANA","startTime":1889.84,"endTime":1893.68,"body":"we are trying."},{"speaker":"YANA","startTime":1889.84,"endTime":1893.68,"body":"I'll leave it there."},{"speaker":"YANA","startTime":1893.68,"endTime":1897.93,"body":"I'll say we are trying to do"},{"speaker":"YANA","startTime":1893.68,"endTime":1897.93,"body":"this well and do it right"},{"speaker":"YANA","startTime":1897.93,"endTime":1901.04,"body":"and we ask questions"},{"speaker":"YANA","startTime":1897.93,"endTime":1901.04,"body":"and we get it wrong"},{"speaker":"YANA","startTime":1901.04,"endTime":1904.16,"body":"and I am never going to say"},{"speaker":"YANA","startTime":1901.04,"endTime":1904.16,"body":"that we are you know --"},{"speaker":"YANA","startTime":1904.16,"endTime":1906.55,"body":"that we have achieved"},{"speaker":"YANA","startTime":1904.16,"endTime":1906.55,"body":"where we want to be."},{"speaker":"YANA","startTime":1906.55,"endTime":1910.45,"body":"So I think don't get"},{"speaker":"YANA","startTime":1906.55,"endTime":1910.45,"body":"too frustrated"},{"speaker":"YANA","startTime":1910.45,"endTime":1913.0,"body":"by us getting it wrong"},{"speaker":"YANA","startTime":1914.42,"endTime":1919.33,"body":"because if we all get frustrated"},{"speaker":"YANA","startTime":1914.42,"endTime":1919.33,"body":"and about us doing it wrong,"},{"speaker":"YANA","startTime":1919.33,"endTime":1921.99,"body":"we are not going to be able"},{"speaker":"YANA","startTime":1919.33,"endTime":1921.99,"body":"to do it right ever"},{"speaker":"YANA","startTime":1922.68,"endTime":1924.27,"body":"and we, you know,"},{"speaker":"YANA","startTime":1924.27,"endTime":1927.4,"body":"we do try to do pilot sessions"},{"speaker":"YANA","startTime":1924.27,"endTime":1927.4,"body":"of our research"},{"speaker":"YANA","startTime":1927.4,"endTime":1930.4,"body":"before we start sessions"},{"speaker":"YANA","startTime":1927.4,"endTime":1930.4,"body":"with people"},{"speaker":"YANA","startTime":1931.01,"endTime":1932.91,"body":"so that we don't waste"},{"speaker":"YANA","startTime":1931.01,"endTime":1932.91,"body":"people's time."},{"speaker":"YANA","startTime":1934.17,"endTime":1936.15,"body":"So you know,"},{"speaker":"YANA","startTime":1934.17,"endTime":1936.15,"body":"we are trying to do things."},{"speaker":"YANA","startTime":1936.15,"endTime":1937.85,"body":"We are trying"},{"speaker":"YANA","startTime":1936.15,"endTime":1937.85,"body":"to educate ourselves"},{"speaker":"YANA","startTime":1938.79,"endTime":1943.68,"body":"but do have some patience"},{"speaker":"YANA","startTime":1938.79,"endTime":1943.68,"body":"with us because we are --"},{"speaker":"YANA","startTime":1943.68,"endTime":1945.47,"body":"all of us are learning as we go."},{"speaker":"YANA","startTime":1946.55,"endTime":1951.55,"body":"But we really do want to make it"},{"speaker":"YANA","startTime":1946.55,"endTime":1951.55,"body":"easy for our client; right."},{"speaker":"YANA","startTime":1951.55,"endTime":1953.32,"body":"The easier is that"},{"speaker":"YANA","startTime":1951.55,"endTime":1953.32,"body":"we make it look"},{"speaker":"YANA","startTime":1953.93,"endTime":1957.02,"body":"or seem to our clients"},{"speaker":"YANA","startTime":1953.93,"endTime":1957.02,"body":"to have people with disabilities"},{"speaker":"YANA","startTime":1957.02,"endTime":1959.0,"body":"participate in research"},{"speaker":"YANA","startTime":1957.02,"endTime":1959.0,"body":"the more likely"},{"speaker":"YANA","startTime":1959.0,"endTime":1960.6,"body":"they are to come back for more"},{"speaker":"YANA","startTime":1961.2,"endTime":1962.96,"body":"and when"},{"speaker":"YANA","startTime":1961.2,"endTime":1962.96,"body":"they get useful insights"},{"speaker":"YANA","startTime":1962.96,"endTime":1964.67,"body":"that inform"},{"speaker":"YANA","startTime":1962.96,"endTime":1964.67,"body":"their product design,"},{"speaker":"YANA","startTime":1964.67,"endTime":1966.72,"body":"in a way that they have"},{"speaker":"YANA","startTime":1964.67,"endTime":1966.72,"body":"never thought"},{"speaker":"YANA","startTime":1966.72,"endTime":1969.37,"body":"because they just didn't have"},{"speaker":"YANA","startTime":1966.72,"endTime":1969.37,"body":"the right people"},{"speaker":"YANA","startTime":1969.37,"endTime":1972.28,"body":"in the room"},{"speaker":"YANA","startTime":1969.37,"endTime":1972.28,"body":"the more bought in they are."},{"speaker":"YANA","startTime":1972.28,"endTime":1974.25,"body":"And that's something"},{"speaker":"YANA","startTime":1972.28,"endTime":1974.25,"body":"we have seen"},{"speaker":"YANA","startTime":1974.25,"endTime":1976.92,"body":"is that our clients"},{"speaker":"YANA","startTime":1974.25,"endTime":1976.92,"body":"who have started"},{"speaker":"YANA","startTime":1976.92,"endTime":1979.11,"body":"these programmes with us,"},{"speaker":"YANA","startTime":1976.92,"endTime":1979.11,"body":"have expanded them."},{"speaker":"DEBRA","startTime":1979.11,"endTime":1980.37,"body":"Right."},{"speaker":"YANA","startTime":1980.37,"endTime":1982.91,"body":"So this is not something"},{"speaker":"YANA","startTime":1980.37,"endTime":1982.91,"body":"when people do it"},{"speaker":"YANA","startTime":1982.91,"endTime":1985.38,"body":"a couple of times go,"},{"speaker":"YANA","startTime":1982.91,"endTime":1985.38,"body":"that was useless,"},{"speaker":"YANA","startTime":1985.38,"endTime":1988.13,"body":"I think we'll just go back"},{"speaker":"YANA","startTime":1985.38,"endTime":1988.13,"body":"to the way we used to do it."},{"speaker":"YANA","startTime":1988.75,"endTime":1993.99,"body":"Instead, this is an aha moment"},{"speaker":"YANA","startTime":1988.75,"endTime":1993.99,"body":"from most organisations"},{"speaker":"YANA","startTime":1993.99,"endTime":1995.62,"body":"that they want to do more."},{"speaker":"YANA","startTime":1995.62,"endTime":2000.44,"body":"And so we want things to go"},{"speaker":"YANA","startTime":1995.62,"endTime":2000.44,"body":"smoothly for them as well."},{"speaker":"ANTONIO","startTime":2002.09,"endTime":2007.15,"body":"And, as market"},{"speaker":"ANTONIO","startTime":2002.09,"endTime":2007.15,"body":"research company, IPSOS,"},{"speaker":"ANTONIO","startTime":2007.99,"endTime":2011.39,"body":"do you see any interest"},{"speaker":"ANTONIO","startTime":2007.99,"endTime":2011.39,"body":"from clients"},{"speaker":"ANTONIO","startTime":2011.39,"endTime":2012.59,"body":"on these types of research?"},{"speaker":"ANTONIO","startTime":2012.59,"endTime":2015.23,"body":"Do you see now"},{"speaker":"ANTONIO","startTime":2012.59,"endTime":2015.23,"body":"there is a clear interest"},{"speaker":"ANTONIO","startTime":2015.23,"endTime":2017.99,"body":"compared with the last"},{"speaker":"ANTONIO","startTime":2015.23,"endTime":2017.99,"body":"three years?"},{"speaker":"YANA","startTime":2017.99,"endTime":2019.39,"body":"Yes, yes."},{"speaker":"YANA","startTime":2019.39,"endTime":2023.14,"body":"In fact, one thing"},{"speaker":"YANA","startTime":2019.39,"endTime":2023.14,"body":"that we've got involved in"},{"speaker":"YANA","startTime":2023.14,"endTime":2026.92,"body":"and we just got involved in,"},{"speaker":"YANA","startTime":2023.14,"endTime":2026.92,"body":"in the last six months,"},{"speaker":"YANA","startTime":2026.92,"endTime":2029.76,"body":"is the Accessible Insights"},{"speaker":"YANA","startTime":2026.92,"endTime":2029.76,"body":"Consortium."},{"speaker":"YANA","startTime":2030.73,"endTime":2035.41,"body":"So that's a group of both"},{"speaker":"YANA","startTime":2030.73,"endTime":2035.41,"body":"client side or you know,"},{"speaker":"YANA","startTime":2035.41,"endTime":2039.62,"body":"what we would say is in house"},{"speaker":"YANA","startTime":2035.41,"endTime":2039.62,"body":"research groups and vendors,"},{"speaker":"YANA","startTime":2039.62,"endTime":2041.15,"body":"like IPSOS"},{"speaker":"YANA","startTime":2039.62,"endTime":2041.15,"body":"that you know,"},{"speaker":"YANA","startTime":2041.15,"endTime":2043.41,"body":"provide market"},{"speaker":"YANA","startTime":2041.15,"endTime":2043.41,"body":"research services to clients,"},{"speaker":"YANA","startTime":2044.14,"endTime":2048.3,"body":"working together to talk"},{"speaker":"YANA","startTime":2044.14,"endTime":2048.3,"body":"about the challenges,"},{"speaker":"YANA","startTime":2048.3,"endTime":2049.88,"body":"to talk about how we do this,"},{"speaker":"YANA","startTime":2049.88,"endTime":2051.73,"body":"to introduce ourselves"},{"speaker":"YANA","startTime":2049.88,"endTime":2051.73,"body":"to each other."},{"speaker":"YANA","startTime":2052.6,"endTime":2056.68,"body":"Because we do hear that clients"},{"speaker":"YANA","startTime":2052.6,"endTime":2056.68,"body":"are looking for vendors"},{"speaker":"YANA","startTime":2056.68,"endTime":2058.68,"body":"who can provide."},{"speaker":"YANA","startTime":2058.68,"endTime":2061.6,"body":"Especially, you know"},{"speaker":"YANA","startTime":2058.68,"endTime":2061.6,"body":"kind of qualitative research,"},{"speaker":"YANA","startTime":2061.6,"endTime":2063.57,"body":"like we do"},{"speaker":"YANA","startTime":2061.6,"endTime":2063.57,"body":"and not just surveys"},{"speaker":"YANA","startTime":2063.57,"endTime":2066.51,"body":"and not just evaluations"},{"speaker":"YANA","startTime":2063.57,"endTime":2066.51,"body":"of their products."},{"speaker":"YANA","startTime":2066.51,"endTime":2071.55,"body":"But actually interviews"},{"speaker":"YANA","startTime":2066.51,"endTime":2071.55,"body":"and sessions"},{"speaker":"YANA","startTime":2071.55,"endTime":2074.44,"body":"contextual inquiry"},{"speaker":"YANA","startTime":2071.55,"endTime":2074.44,"body":"with people with disabilities"},{"speaker":"YANA","startTime":2074.44,"endTime":2076.69,"body":"using their products"},{"speaker":"YANA","startTime":2074.44,"endTime":2076.69,"body":"and tools and services."},{"speaker":"YANA","startTime":2077.95,"endTime":2080.66,"body":"But there is a feeling that"},{"speaker":"YANA","startTime":2077.95,"endTime":2080.66,"body":"there aren't enough researchers"},{"speaker":"YANA","startTime":2080.66,"endTime":2083.27,"body":"that are qualified"},{"speaker":"YANA","startTime":2080.66,"endTime":2083.27,"body":"and prepared to do that."},{"speaker":"YANA","startTime":2083.27,"endTime":2086.91,"body":"So we've been working"},{"speaker":"YANA","startTime":2083.27,"endTime":2086.91,"body":"with industry"},{"speaker":"YANA","startTime":2086.91,"endTime":2089.33,"body":"to make ourselves"},{"speaker":"YANA","startTime":2086.91,"endTime":2089.33,"body":"more visible"},{"speaker":"YANA","startTime":2089.88,"endTime":2092.52,"body":"and also to help"},{"speaker":"YANA","startTime":2089.88,"endTime":2092.52,"body":"our corporate clients"},{"speaker":"YANA","startTime":2092.52,"endTime":2094.71,"body":"to understand"},{"speaker":"YANA","startTime":2092.52,"endTime":2094.71,"body":"how we'll work together."},{"speaker":"YANA","startTime":2095.48,"endTime":2101.43,"body":"We actually have a conference"},{"speaker":"YANA","startTime":2095.48,"endTime":2101.43,"body":"coming up in April in Atlanta,"},{"speaker":"YANA","startTime":2102.44,"endTime":2106.57,"body":"where our consortium"},{"speaker":"YANA","startTime":2102.44,"endTime":2106.57,"body":"will be presenting workshops"},{"speaker":"YANA","startTime":2107.09,"endTime":2110.96,"body":"to dozens of"},{"speaker":"YANA","startTime":2107.09,"endTime":2110.96,"body":"corporate researchers,"},{"speaker":"YANA","startTime":2110.96,"endTime":2114.4,"body":"who want to know more about"},{"speaker":"YANA","startTime":2110.96,"endTime":2114.4,"body":"how to run accessible research."},{"speaker":"YANA","startTime":2114.4,"endTime":2117.1,"body":"So I do believe"},{"speaker":"YANA","startTime":2114.4,"endTime":2117.1,"body":"that the demand is growing"},{"speaker":"YANA","startTime":2118.01,"endTime":2120.97,"body":"and like I said,"},{"speaker":"YANA","startTime":2118.01,"endTime":2120.97,"body":"it's not going to go backwards."},{"speaker":"DEBRA","startTime":2123.11,"endTime":2124.8,"body":"I just want to"},{"speaker":"DEBRA","startTime":2123.11,"endTime":2124.8,"body":"say something, Yana,"},{"speaker":"DEBRA","startTime":2124.8,"endTime":2127.42,"body":"you had mentioned something"},{"speaker":"DEBRA","startTime":2124.8,"endTime":2127.42,"body":"about us being patient."},{"speaker":"DEBRA","startTime":2127.42,"endTime":2128.73,"body":"I will tell you the community,"},{"speaker":"DEBRA","startTime":2128.73,"endTime":2132.05,"body":"we are just not going"},{"speaker":"DEBRA","startTime":2128.73,"endTime":2132.05,"body":"to be patient anymore."},{"speaker":"YANA","startTime":2132.05,"endTime":2133.35,"body":"That is fair enough."},{"speaker":"DEBRA","startTime":2133.35,"endTime":2135.74,"body":"We have been patient for a while"},{"speaker":"DEBRA","startTime":2135.74,"endTime":2138.93,"body":"and especially Americans"},{"speaker":"DEBRA","startTime":2135.74,"endTime":2138.93,"body":"with disabilities."},{"speaker":"YANA","startTime":2139.61,"endTime":2140.86,"body":"Yes."},{"speaker":"DEBRA","startTime":2140.86,"endTime":2142.91,"body":"I would not"},{"speaker":"DEBRA","startTime":2140.86,"endTime":2142.91,"body":"ask them to be patient."},{"speaker":"DEBRA","startTime":2142.91,"endTime":2144.64,"body":"I personally am not"},{"speaker":"DEBRA","startTime":2142.91,"endTime":2144.64,"body":"asking them to be patient"},{"speaker":"DEBRA","startTime":2144.64,"endTime":2147.04,"body":"because they are so tired"},{"speaker":"DEBRA","startTime":2144.64,"endTime":2147.04,"body":"of not being included."},{"speaker":"YANA","startTime":2148.05,"endTime":2149.76,"body":"By patient I mean patient"},{"speaker":"YANA","startTime":2149.76,"endTime":2151.89,"body":"when you're invited"},{"speaker":"YANA","startTime":2149.76,"endTime":2151.89,"body":"to participate."},{"speaker":"DEBRA","startTime":2152.42,"endTime":2153.81,"body":"I mean, I agree with you."},{"speaker":"DEBRA","startTime":2153.81,"endTime":2156.5,"body":"I'm just saying me"},{"speaker":"DEBRA","startTime":2153.81,"endTime":2156.5,"body":"understanding that right now,"},{"speaker":"DEBRA","startTime":2156.5,"endTime":2159.73,"body":"that's something"},{"speaker":"DEBRA","startTime":2156.5,"endTime":2159.73,"body":"that our community, yes."},{"speaker":"YANA","startTime":2159.73,"endTime":2161.51,"body":"Yes, yes."},{"speaker":"DEBRA","startTime":2161.51,"endTime":2162.71,"body":"Our community,"},{"speaker":"DEBRA","startTime":2162.71,"endTime":2164.67,"body":"it's everybody"},{"speaker":"DEBRA","startTime":2162.71,"endTime":2164.67,"body":"I also agree with you"},{"speaker":"DEBRA","startTime":2164.67,"endTime":2167.35,"body":"that we have to allow"},{"speaker":"DEBRA","startTime":2164.67,"endTime":2167.35,"body":"people also to learn."},{"speaker":"YANA","startTime":2167.35,"endTime":2168.74,"body":"Yes."},{"speaker":"DEBRA","startTime":2168.74,"endTime":2170.23,"body":"To have you learn --"},{"speaker":"DEBRA","startTime":2170.23,"endTime":2172.7,"body":"so I just wanted to say this."},{"speaker":"DEBRA","startTime":2172.7,"endTime":2176.3,"body":"It's funny because I was in"},{"speaker":"DEBRA","startTime":2172.7,"endTime":2176.3,"body":"LinkedIn answering some comments"},{"speaker":"DEBRA","startTime":2176.3,"endTime":2180.27,"body":"and we were talking about"},{"speaker":"DEBRA","startTime":2176.3,"endTime":2180.27,"body":"specifically that patient word."},{"speaker":"DEBRA","startTime":2181.58,"endTime":2183.62,"body":"But no the community"},{"speaker":"DEBRA","startTime":2181.58,"endTime":2183.62,"body":"is no longer --"},{"speaker":"DEBRA","startTime":2184.28,"endTime":2187.95,"body":"we are really tired of being"},{"speaker":"DEBRA","startTime":2184.28,"endTime":2187.95,"body":"patient with the corporations."},{"speaker":"DEBRA","startTime":2187.95,"endTime":2189.36,"body":"We have been talking"},{"speaker":"DEBRA","startTime":2187.95,"endTime":2189.36,"body":"to the corporations"},{"speaker":"DEBRA","startTime":2189.36,"endTime":2193.02,"body":"about how important this is,"},{"speaker":"DEBRA","startTime":2189.36,"endTime":2193.02,"body":"at least since 1990."},{"speaker":"DEBRA","startTime":2193.73,"endTime":2196.33,"body":"I say to corporations,"},{"speaker":"DEBRA","startTime":2193.73,"endTime":2196.33,"body":"you need to be talking to Yana"},{"speaker":"DEBRA","startTime":2196.33,"endTime":2199.26,"body":"because we are not going"},{"speaker":"DEBRA","startTime":2196.33,"endTime":2199.26,"body":"to be patient anymore."},{"speaker":"DEBRA","startTime":2199.26,"endTime":2200.5,"body":"We are just not going to."},{"speaker":"DEBRA","startTime":2200.5,"endTime":2202.39,"body":"We are tired"},{"speaker":"DEBRA","startTime":2200.5,"endTime":2202.39,"body":"of not being included."},{"speaker":"DEBRA","startTime":2202.39,"endTime":2204.68,"body":"And why would you not"},{"speaker":"DEBRA","startTime":2202.39,"endTime":2204.68,"body":"include all humans."},{"speaker":"DEBRA","startTime":2205.48,"endTime":2208.01,"body":"I wanted to acknowledge"},{"speaker":"DEBRA","startTime":2205.48,"endTime":2208.01,"body":"this for years"},{"speaker":"DEBRA","startTime":2208.01,"endTime":2209.88,"body":"and you need to make sure"},{"speaker":"DEBRA","startTime":2209.88,"endTime":2211.98,"body":"that everybody"},{"speaker":"DEBRA","startTime":2209.88,"endTime":2211.98,"body":"can meaningfully use it."},{"speaker":"DEBRA","startTime":2211.98,"endTime":2214.47,"body":"So I just am"},{"speaker":"DEBRA","startTime":2211.98,"endTime":2214.47,"body":"being honest with you,"},{"speaker":"DEBRA","startTime":2214.47,"endTime":2216.09,"body":"Yana is that the community"},{"speaker":"DEBRA","startTime":2216.09,"endTime":2218.74,"body":"is not going to be"},{"speaker":"DEBRA","startTime":2216.09,"endTime":2218.74,"body":"patient with this."},{"speaker":"YANA","startTime":2218.74,"endTime":2222.41,"body":"I understand that"},{"speaker":"YANA","startTime":2218.74,"endTime":2222.41,"body":"in the context of you know"},{"speaker":"YANA","startTime":2222.41,"endTime":2223.97,"body":"having been excluded."},{"speaker":"YANA","startTime":2223.97,"endTime":2226.33,"body":"I think the thing"},{"speaker":"YANA","startTime":2223.97,"endTime":2226.33,"body":"is that you know,"},{"speaker":"YANA","startTime":2228.45,"endTime":2233.1,"body":"I think this is something"},{"speaker":"YANA","startTime":2228.45,"endTime":2233.1,"body":"that I heard from someone"},{"speaker":"YANA","startTime":2233.1,"endTime":2234.6,"body":"and you may disagree"},{"speaker":"YANA","startTime":2233.1,"endTime":2234.6,"body":"with this too"},{"speaker":"YANA","startTime":2234.6,"endTime":2235.8,"body":"but I think for those of us"},{"speaker":"YANA","startTime":2235.8,"endTime":2237.85,"body":"who are trying to row"},{"speaker":"YANA","startTime":2235.8,"endTime":2237.85,"body":"the boat together,"},{"speaker":"YANA","startTime":2237.85,"endTime":2240.78,"body":"we need to assume that people"},{"speaker":"YANA","startTime":2237.85,"endTime":2240.78,"body":"have the best intentions."},{"speaker":"DEBRA","startTime":2240.78,"endTime":2242.38,"body":"I agree."},{"speaker":"YANA","startTime":2244.15,"endTime":2245.38,"body":"Yes."},{"speaker":"YANA","startTime":2245.38,"endTime":2248.85,"body":"If people feel like"},{"speaker":"YANA","startTime":2245.38,"endTime":2248.85,"body":"by stepping into this"},{"speaker":"YANA","startTime":2248.85,"endTime":2250.13,"body":"or getting in the boat,"},{"speaker":"YANA","startTime":2250.13,"endTime":2252.99,"body":"they are going to,"},{"speaker":"YANA","startTime":2250.13,"endTime":2252.99,"body":"when they do things wrong,"},{"speaker":"YANA","startTime":2252.99,"endTime":2255.53,"body":"they are going to be attacked"},{"speaker":"YANA","startTime":2252.99,"endTime":2255.53,"body":"or you know,"},{"speaker":"YANA","startTime":2256.69,"endTime":2259.17,"body":"that will not help"},{"speaker":"YANA","startTime":2256.69,"endTime":2259.17,"body":"move things forward"},{"speaker":"YANA","startTime":2259.96,"endTime":2263.71,"body":"but that's where I think"},{"speaker":"YANA","startTime":2259.96,"endTime":2263.71,"body":"that we have to be,"},{"speaker":"YANA","startTime":2263.71,"endTime":2265.96,"body":"you know thoughtful"},{"speaker":"YANA","startTime":2263.71,"endTime":2265.96,"body":"to each other."},{"speaker":"DEBRA","startTime":2265.96,"endTime":2267.16,"body":"I agree. I agree."},{"speaker":"YANA","startTime":2267.16,"endTime":2268.37,"body":"Yes."},{"speaker":"YANA","startTime":2268.37,"endTime":2271.24,"body":"So that's where my request"},{"speaker":"YANA","startTime":2268.37,"endTime":2271.24,"body":"for patience comes in."},{"speaker":"YANA","startTime":2271.24,"endTime":2273.89,"body":"Let's all assume that we have"},{"speaker":"YANA","startTime":2271.24,"endTime":2273.89,"body":"the best intentions"},{"speaker":"YANA","startTime":2273.89,"endTime":2275.6,"body":"because I think"},{"speaker":"YANA","startTime":2273.89,"endTime":2275.6,"body":"it is a deterrent"},{"speaker":"YANA","startTime":2276.56,"endTime":2278.45,"body":"to companies to do this"},{"speaker":"YANA","startTime":2278.45,"endTime":2281.0,"body":"because they think they are"},{"speaker":"YANA","startTime":2278.45,"endTime":2281.0,"body":"going to do bad publicity"},{"speaker":"YANA","startTime":2281.0,"endTime":2282.94,"body":"if they do something wrong."},{"speaker":"YANA","startTime":2282.94,"endTime":2287.17,"body":"So they'd rather not do anything"},{"speaker":"YANA","startTime":2282.94,"endTime":2287.17,"body":"at all than say they are trying"},{"speaker":"YANA","startTime":2287.17,"endTime":2291.8,"body":"and get smacked on the nose"},{"speaker":"YANA","startTime":2287.17,"endTime":2291.8,"body":"for not doing it right"},{"speaker":"YANA","startTime":2291.8,"endTime":2293.02,"body":"and that's a barrier."},{"speaker":"DEBRA","startTime":2293.02,"endTime":2294.22,"body":"I agree."},{"speaker":"DEBRA","startTime":2294.22,"endTime":2295.96,"body":"But at the same time"},{"speaker":"DEBRA","startTime":2294.22,"endTime":2295.96,"body":"they have no choice"},{"speaker":"DEBRA","startTime":2295.96,"endTime":2297.35,"body":"they do have to address it."},{"speaker":"YANA","startTime":2297.35,"endTime":2298.61,"body":"Yes."},{"speaker":"DEBRA","startTime":2298.61,"endTime":2300.61,"body":"Because we"},{"speaker":"DEBRA","startTime":2298.61,"endTime":2300.61,"body":"have made sure with our laws,"},{"speaker":"DEBRA","startTime":2300.61,"endTime":2303.56,"body":"that we are not and it's just"},{"speaker":"DEBRA","startTime":2300.61,"endTime":2303.56,"body":"important for the brands"},{"speaker":"DEBRA","startTime":2303.56,"endTime":2306.56,"body":"to understand the community"},{"speaker":"DEBRA","startTime":2303.56,"endTime":2306.56,"body":"is just really tired of waiting."},{"speaker":"DEBRA","startTime":2307.08,"endTime":2311.05,"body":"But I believe Yana,"},{"speaker":"DEBRA","startTime":2307.08,"endTime":2311.05,"body":"you I are 100% on the same page."},{"speaker":"DEBRA","startTime":2311.05,"endTime":2312.75,"body":"I'm just being"},{"speaker":"DEBRA","startTime":2311.05,"endTime":2312.75,"body":"honest too in that."},{"speaker":"YANA","startTime":2313.36,"endTime":2314.77,"body":"And I'm being honest too, right,"},{"speaker":"YANA","startTime":2314.77,"endTime":2318.4,"body":"because I do think"},{"speaker":"YANA","startTime":2314.77,"endTime":2318.4,"body":"it creates friction."},{"speaker":"DEBRA","startTime":2318.4,"endTime":2319.68,"body":"Yes."},{"speaker":"DEBRA","startTime":2319.68,"endTime":2322.54,"body":"I know in and the friction"},{"speaker":"DEBRA","startTime":2319.68,"endTime":2322.54,"body":"is evident out there."},{"speaker":"ANTONIO","startTime":2323.72,"endTime":2326.12,"body":"But one of the reasons"},{"speaker":"ANTONIO","startTime":2326.12,"endTime":2329.38,"body":"why we started Axschat"},{"speaker":"ANTONIO","startTime":2326.12,"endTime":2329.38,"body":"a while ago,"},{"speaker":"ANTONIO","startTime":2330.55,"endTime":2335.45,"body":"was actually it fits right"},{"speaker":"ANTONIO","startTime":2330.55,"endTime":2335.45,"body":"very well in this topic"},{"speaker":"ANTONIO","startTime":2335.45,"endTime":2339.2,"body":"because, we noticed"},{"speaker":"ANTONIO","startTime":2335.45,"endTime":2339.2,"body":"that many conversations"},{"speaker":"ANTONIO","startTime":2339.2,"endTime":2341.85,"body":"around the topic"},{"speaker":"ANTONIO","startTime":2339.2,"endTime":2341.85,"body":"of accessibility and disability"},{"speaker":"ANTONIO","startTime":2341.85,"endTime":2345.56,"body":"were taking place in silos,"},{"speaker":"ANTONIO","startTime":2341.85,"endTime":2345.56,"body":"in very closed spaces."},{"speaker":"DEBRA","startTime":2345.56,"endTime":2348.76,"body":"Yes, there are portions"},{"speaker":"DEBRA","startTime":2345.56,"endTime":2348.76,"body":"that weren't included."},{"speaker":"ANTONIO","startTime":2348.76,"endTime":2351.41,"body":"So experts talking"},{"speaker":"ANTONIO","startTime":2348.76,"endTime":2351.41,"body":"with experts and people"},{"speaker":"ANTONIO","startTime":2351.41,"endTime":2353.74,"body":"with disabilities talking"},{"speaker":"ANTONIO","startTime":2351.41,"endTime":2353.74,"body":"with people with disabilities."},{"speaker":"ANTONIO","startTime":2353.74,"endTime":2356.44,"body":"And then industries was not"},{"speaker":"ANTONIO","startTime":2353.74,"endTime":2356.44,"body":"talking with those groups."},{"speaker":"ANTONIO","startTime":2356.44,"endTime":2360.03,"body":"So, that's why"},{"speaker":"ANTONIO","startTime":2356.44,"endTime":2360.03,"body":"we started Axschat"},{"speaker":"ANTONIO","startTime":2360.03,"endTime":2362.37,"body":"was to open"},{"speaker":"ANTONIO","startTime":2360.03,"endTime":2362.37,"body":"these conversations"},{"speaker":"ANTONIO","startTime":2362.37,"endTime":2366.13,"body":"and if you follow back"},{"speaker":"ANTONIO","startTime":2362.37,"endTime":2366.13,"body":"the path of guests"},{"speaker":"ANTONIO","startTime":2366.13,"endTime":2371.41,"body":"that we had over the years,"},{"speaker":"ANTONIO","startTime":2366.13,"endTime":2371.41,"body":"we try to bring everyone,"},{"speaker":"ANTONIO","startTime":2371.41,"endTime":2374.91,"body":"even people who are not doing it"},{"speaker":"ANTONIO","startTime":2371.41,"endTime":2374.91,"body":"perfectly, because they were --"},{"speaker":"ANTONIO","startTime":2375.92,"endTime":2381.23,"body":"so that was always our aim"},{"speaker":"ANTONIO","startTime":2375.92,"endTime":2381.23,"body":"and we always thought well,"},{"speaker":"ANTONIO","startTime":2381.23,"endTime":2384.24,"body":"the places where you need"},{"speaker":"ANTONIO","startTime":2381.23,"endTime":2384.24,"body":"to talk about accessibility"},{"speaker":"ANTONIO","startTime":2384.24,"endTime":2387.51,"body":"is not just"},{"speaker":"ANTONIO","startTime":2384.24,"endTime":2387.51,"body":"at specific places"},{"speaker":"ANTONIO","startTime":2387.51,"endTime":2389.06,"body":"where the technologies"},{"speaker":"ANTONIO","startTime":2387.51,"endTime":2389.06,"body":"address it,"},{"speaker":"ANTONIO","startTime":2389.06,"endTime":2390.88,"body":"you need to talk at CES,"},{"speaker":"ANTONIO","startTime":2390.88,"endTime":2393.46,"body":"you need to talk at big"},{"speaker":"ANTONIO","startTime":2390.88,"endTime":2393.46,"body":"technology conferences,"},{"speaker":"ANTONIO","startTime":2393.46,"endTime":2396.25,"body":"you need to talk about it."},{"speaker":"DEBRA","startTime":2397.2,"endTime":2399.32,"body":"Right and that's how I met Yana,"},{"speaker":"DEBRA","startTime":2399.32,"endTime":2400.92,"body":"at a mainstream thing."},{"speaker":"DEBRA","startTime":2401.43,"endTime":2403.46,"body":"But I do know"},{"speaker":"DEBRA","startTime":2401.43,"endTime":2403.46,"body":"that we need to close."},{"speaker":"DEBRA","startTime":2403.46,"endTime":2405.06,"body":"We have gone over, sorry."},{"speaker":"YANA","startTime":2406.33,"endTime":2408.19,"body":"We have a lot to talk about."},{"speaker":"DEBRA","startTime":2408.19,"endTime":2409.73,"body":"We are on the same page"},{"speaker":"DEBRA","startTime":2409.73,"endTime":2412.29,"body":"but the reality is,"},{"speaker":"DEBRA","startTime":2409.73,"endTime":2412.29,"body":"I am sorry,"},{"speaker":"DEBRA","startTime":2412.29,"endTime":2414.27,"body":"Yana but for corporations"},{"speaker":"DEBRA","startTime":2412.29,"endTime":2414.27,"body":"to hear us,"},{"speaker":"DEBRA","startTime":2415.01,"endTime":2417.4,"body":"the community is not"},{"speaker":"DEBRA","startTime":2415.01,"endTime":2417.4,"body":"willing to wait anymore,"},{"speaker":"DEBRA","startTime":2417.4,"endTime":2420.35,"body":"so please contact Yana"},{"speaker":"DEBRA","startTime":2417.4,"endTime":2420.35,"body":"and get your research done"},{"speaker":"DEBRA","startTime":2420.35,"endTime":2424.47,"body":"because the community has --"},{"speaker":"DEBRA","startTime":2420.35,"endTime":2424.47,"body":"I've always been nice."},{"speaker":"DEBRA","startTime":2424.47,"endTime":2426.09,"body":"But really,"},{"speaker":"DEBRA","startTime":2424.47,"endTime":2426.09,"body":"we are really tired of it."},{"speaker":"DEBRA","startTime":2426.09,"endTime":2428.64,"body":"And by the way,"},{"speaker":"DEBRA","startTime":2426.09,"endTime":2428.64,"body":"they do not have a choice"},{"speaker":"DEBRA","startTime":2428.64,"endTime":2431.15,"body":"because if they do not start"},{"speaker":"DEBRA","startTime":2428.64,"endTime":2431.15,"body":"including us,"},{"speaker":"DEBRA","startTime":2431.15,"endTime":2432.97,"body":"we are going to deliberately"},{"speaker":"DEBRA","startTime":2431.15,"endTime":2432.97,"body":"not work for them"},{"speaker":"DEBRA","startTime":2432.97,"endTime":2434.32,"body":"and our allies"},{"speaker":"DEBRA","startTime":2432.97,"endTime":2434.32,"body":"are going to join."},{"speaker":"DEBRA","startTime":2434.32,"endTime":2437.17,"body":"So it's important"},{"speaker":"DEBRA","startTime":2434.32,"endTime":2437.17,"body":"for brands to understand"},{"speaker":"DEBRA","startTime":2437.17,"endTime":2439.99,"body":"that the community voice"},{"speaker":"DEBRA","startTime":2437.17,"endTime":2439.99,"body":"is getting much stronger."},{"speaker":"DEBRA","startTime":2439.99,"endTime":2442.93,"body":"So it's important to use"},{"speaker":"DEBRA","startTime":2439.99,"endTime":2442.93,"body":"the experts"},{"speaker":"DEBRA","startTime":2442.93,"endTime":2444.79,"body":"that we are bringing on Axschat."},{"speaker":"DEBRA","startTime":2444.79,"endTime":2448.14,"body":"So I mean that also"},{"speaker":"DEBRA","startTime":2444.79,"endTime":2448.14,"body":"as a positive thing."},{"speaker":"DEBRA","startTime":2448.14,"endTime":2451.22,"body":"But speaking of Axschat,"},{"speaker":"DEBRA","startTime":2448.14,"endTime":2451.22,"body":"thank you,"},{"speaker":"DEBRA","startTime":2451.22,"endTime":2452.97,"body":"thank you to My Cleartext"},{"speaker":"DEBRA","startTime":2452.97,"endTime":2455.64,"body":"for keeping us captioned"},{"speaker":"DEBRA","startTime":2452.97,"endTime":2455.64,"body":"all these years."},{"speaker":"DEBRA","startTime":2455.64,"endTime":2457.71,"body":"And we are so grateful"},{"speaker":"DEBRA","startTime":2455.64,"endTime":2457.71,"body":"for Amazon"},{"speaker":"DEBRA","startTime":2457.71,"endTime":2460.93,"body":"being one of our supporters"},{"speaker":"DEBRA","startTime":2457.71,"endTime":2460.93,"body":"and supporting Axschat"},{"speaker":"DEBRA","startTime":2460.93,"endTime":2462.2,"body":"so we can stay"},{"speaker":"DEBRA","startTime":2460.93,"endTime":2462.2,"body":"On Air"},{"speaker":"DEBRA","startTime":2462.2,"endTime":2464.23,"body":"and have these really"},{"speaker":"DEBRA","startTime":2462.2,"endTime":2464.23,"body":"powerful conversations."},{"speaker":"DEBRA","startTime":2464.23,"endTime":2466.97,"body":"So thank you,"},{"speaker":"DEBRA","startTime":2464.23,"endTime":2466.97,"body":"Yana and Antonio."},{"speaker":"DEBRA","startTime":2468.06,"endTime":2470.94,"body":"And we appreciate everybody"},{"speaker":"DEBRA","startTime":2468.06,"endTime":2470.94,"body":"that's working on this"},{"speaker":"DEBRA","startTime":2470.94,"endTime":2473.84,"body":"because as Yana said,"},{"speaker":"DEBRA","startTime":2470.94,"endTime":2473.84,"body":"this is a work in progress."},{"speaker":"DEBRA","startTime":2473.84,"endTime":2478.21,"body":"Technology never sits still so"},{"speaker":"DEBRA","startTime":2473.84,"endTime":2478.21,"body":"we can catch up with it, ever."},{"speaker":"DEBRA","startTime":2478.21,"endTime":2480.24,"body":"So we have to always and yes,"},{"speaker":"DEBRA","startTime":2480.24,"endTime":2481.71,"body":"we have to be patient"},{"speaker":"DEBRA","startTime":2480.24,"endTime":2481.71,"body":"with each other,"},{"speaker":"DEBRA","startTime":2481.71,"endTime":2485.99,"body":"but corporations,"},{"speaker":"DEBRA","startTime":2481.71,"endTime":2485.99,"body":"our patience is getting low."},{"speaker":"DEBRA","startTime":2485.99,"endTime":2488.96,"body":"So please make sure"},{"speaker":"DEBRA","startTime":2485.99,"endTime":2488.96,"body":"you get good research out there."},{"speaker":"DEBRA","startTime":2488.96,"endTime":2490.93,"body":"So thank you everyone."},{"speaker":"YANA","startTime":2490.93,"endTime":2492.53,"body":"Thanks."}]}