{"version":"1.0.0","segments":[{"startTime":0.73,"endTime":2.97,"body":"\u003e\u003e Hello and welcome"},{"startTime":0.73,"endTime":2.97,"body":"to AXSChat."},{"startTime":2.97,"endTime":6.95,"body":"I am delighted that we're joined"},{"startTime":2.97,"endTime":6.95,"body":"today by Tzveta Dinova,"},{"startTime":6.95,"endTime":11.71,"body":"who is the accessibility lead at"},{"startTime":6.95,"endTime":11.71,"body":"ASOS, which is not Atos,"},{"startTime":11.71,"endTime":13.49,"body":"which is where Antonio"},{"startTime":11.71,"endTime":13.49,"body":"and I work."},{"startTime":13.49,"endTime":15.78,"body":"So there's no nepotism"},{"startTime":13.49,"endTime":15.78,"body":"going on here."},{"startTime":15.78,"endTime":18.0,"body":"And Sveta and I"},{"startTime":15.78,"endTime":18.0,"body":"were on a panel together."},{"startTime":18.0,"endTime":20.11,"body":"I was impressed"},{"startTime":18.0,"endTime":20.11,"body":"by the answers she gave,"},{"startTime":20.11,"endTime":23.6,"body":"and so was really keen"},{"startTime":20.11,"endTime":23.6,"body":"to get her to come"},{"startTime":23.6,"endTime":25.71,"body":"and talk to us"},{"startTime":23.6,"endTime":25.71,"body":"about her role"},{"startTime":25.71,"endTime":27.73,"body":"and how she came to work"},{"startTime":25.71,"endTime":27.73,"body":"in accessibility."},{"startTime":27.73,"endTime":30.76,"body":"So welcome, Tzveta,"},{"startTime":27.73,"endTime":30.76,"body":"could you tell us about that?"},{"startTime":30.76,"endTime":35.46,"body":"And also for our audience"},{"startTime":30.76,"endTime":35.46,"body":"outside of the UK,"},{"startTime":35.46,"endTime":36.83,"body":"give us a bit of a background"},{"startTime":36.83,"endTime":39.42,"body":"as to the organization"},{"startTime":36.83,"endTime":39.42,"body":"you work in."},{"startTime":41.1,"endTime":42.36,"body":"\u003e\u003e Thank you so much"},{"startTime":41.1,"endTime":42.36,"body":"for having me."},{"startTime":42.36,"endTime":46.16,"body":"First of all, it's an absolute"},{"startTime":42.36,"endTime":46.16,"body":"pleasure to be here"},{"startTime":46.16,"endTime":49.7,"body":"and to talk to all of you."},{"startTime":46.16,"endTime":49.7,"body":"Um, yeah."},{"startTime":49.7,"endTime":52.57,"body":"So my my journey"},{"startTime":49.7,"endTime":52.57,"body":"into accessibility"},{"startTime":52.57,"endTime":55.36,"body":"was not super straightforward,"},{"startTime":55.36,"endTime":57.16,"body":"which I guess is probably"},{"startTime":55.36,"endTime":57.16,"body":"the case with everyone."},{"startTime":57.16,"endTime":61.37,"body":"I started off as a designer."},{"startTime":57.16,"endTime":61.37,"body":"Um, trying to design things"},{"startTime":61.37,"endTime":65.38,"body":"that sort of made sense"},{"startTime":61.37,"endTime":65.38,"body":"for the actual users."},{"startTime":65.38,"endTime":68.89,"body":"Uh, which, unsurprisingly,"},{"startTime":65.38,"endTime":68.89,"body":"is not a very popular thing."},{"startTime":69.54,"endTime":73.11,"body":"And, uh, yeah, just kind of"},{"startTime":69.54,"endTime":73.11,"body":"like spend quite a few years"},{"startTime":73.11,"endTime":76.2,"body":"working in design education."},{"startTime":73.11,"endTime":76.2,"body":"Education in general."},{"startTime":76.93,"endTime":79.63,"body":"Uh, and stumbled"},{"startTime":76.93,"endTime":79.63,"body":"across accessibility"},{"startTime":80.15,"endTime":84.21,"body":"through my work with, um,"},{"startTime":80.15,"endTime":84.21,"body":"I was basically working"},{"startTime":84.21,"endTime":87.11,"body":"with a lot of students"},{"startTime":84.21,"endTime":87.11,"body":"with disabilities"},{"startTime":87.11,"endTime":89.6,"body":"and kind of started"},{"startTime":87.11,"endTime":89.6,"body":"researching into ways"},{"startTime":89.6,"endTime":91.24,"body":"that I can help 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yeah, I started off"},{"startTime":114.64,"endTime":119.45,"body":"as a consultant at Abilitynet,"},{"startTime":120.02,"endTime":121.97,"body":"Which I'm sure"},{"startTime":120.02,"endTime":121.97,"body":"you're familiar with."},{"startTime":121.97,"endTime":124.76,"body":"I spend a couple of years there,"},{"startTime":121.97,"endTime":124.76,"body":"and for the past five years"},{"startTime":124.76,"endTime":128.81,"body":"I have been, um,"},{"startTime":124.76,"endTime":128.81,"body":"doing accessibility at ASOS."},{"startTime":129.36,"endTime":132.15,"body":"I am the sole accessibility"},{"startTime":129.36,"endTime":132.15,"body":"person at the whole company,"},{"startTime":132.15,"endTime":135.56,"body":"which, um, is sometimes"},{"startTime":132.15,"endTime":135.56,"body":"a good thing,"},{"startTime":135.56,"endTime":137.16,"body":"sometimes not so much."},{"startTime":137.75,"endTime":141.01,"body":"Um, but yeah, to give you"},{"startTime":137.75,"endTime":141.01,"body":"a 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do?"},{"startTime":215.39,"endTime":218.18,"body":"And, you know,"},{"startTime":215.39,"endTime":218.18,"body":"how do we even start?"},{"startTime":218.18,"endTime":221.91,"body":"And it's been quite a journey"},{"startTime":218.18,"endTime":221.91,"body":"since I've been there."},{"startTime":221.91,"endTime":223.9,"body":"It's, you know,"},{"startTime":221.91,"endTime":223.9,"body":"we've we've done a lot"},{"startTime":223.9,"endTime":225.88,"body":"and we still have"},{"startTime":223.9,"endTime":225.88,"body":"a lot to do, of course."},{"startTime":225.88,"endTime":230.84,"body":"But, um, I am quite excited"},{"startTime":225.88,"endTime":230.84,"body":"and proud about like,"},{"startTime":230.84,"endTime":232.24,"body":"all the work that"},{"startTime":230.84,"endTime":232.24,"body":"we've been doing"},{"startTime":232.24,"endTime":234.26,"body":"and kind of"},{"startTime":232.24,"endTime":234.26,"body":"the general direction"},{"startTime":234.26,"endTime":238.67,"body":"that we're heading into"},{"startTime":234.26,"endTime":238.67,"body":"and just trying to, um, yeah,"},{"startTime":238.67,"endTime":242.07,"body":"to just make fashion and beauty"},{"startTime":238.67,"endTime":242.07,"body":"accessible for everyone,"},{"startTime":242.07,"endTime":244.02,"body":"which I think"},{"startTime":242.07,"endTime":244.02,"body":"is like a no brainer."},{"startTime":244.71,"endTime":247.61,"body":"I agree, and yet we often"},{"startTime":244.71,"endTime":247.61,"body":"forget about it."},{"startTime":247.61,"endTime":251.0,"body":"\u003e\u003e I remember seeing the show"},{"startTime":247.61,"endTime":251.0,"body":"Devil Wears Prada"},{"startTime":251.0,"endTime":252.62,"body":"a long time ago,"},{"startTime":252.62,"endTime":255.42,"body":"and the the Anne"},{"startTime":252.62,"endTime":255.42,"body":"Hathaway's character"},{"startTime":255.42,"endTime":257.8,"body":"was making fun of fashion."},{"startTime":257.8,"endTime":259.61,"body":"It's like, oh,"},{"startTime":257.8,"endTime":259.61,"body":"this is so little."},{"startTime":259.61,"endTime":261.93,"body":"But the reality is,"},{"startTime":259.61,"endTime":261.93,"body":"fashion and beauty"},{"startTime":261.93,"endTime":264.56,"body":"is very, very important"},{"startTime":261.93,"endTime":264.56,"body":"to our identity."},{"startTime":264.56,"endTime":265.96,"body":"It's very important."},{"startTime":265.96,"endTime":268.36,"body":"I applaud you"},{"startTime":265.96,"endTime":268.36,"body":"for what you're doing"},{"startTime":268.36,"endTime":271.99,"body":"because, um, it's easy"},{"startTime":268.36,"endTime":271.99,"body":"to not pay attention."},{"startTime":271.99,"endTime":277.04,"body":"I remember talking to we had"},{"startTime":271.99,"endTime":277.04,"body":"the CEO of Tommy Hilfiger on"},{"startTime":277.04,"endTime":279.31,"body":"and he had talked"},{"startTime":277.04,"endTime":279.31,"body":"about he said something"},{"startTime":279.31,"endTime":282.57,"body":"that I thought was so valuable"},{"startTime":279.31,"endTime":282.57,"body":"in the fashion industry."},{"startTime":282.57,"endTime":287.02,"body":"We don't see major changes."},{"startTime":282.57,"endTime":287.02,"body":"In the last time, he said,"},{"startTime":287.02,"endTime":291.46,"body":"there was a really disruptive"},{"startTime":287.02,"endTime":291.46,"body":"change from the lens I'm using"},{"startTime":291.46,"endTime":293.58,"body":"was when we started"},{"startTime":291.46,"endTime":293.58,"body":"really focusing"},{"startTime":293.58,"endTime":298.36,"body":"on plus sizes for fashion."},{"startTime":293.58,"endTime":298.36,"body":"16 plus, Loss."},{"startTime":298.36,"endTime":300.0,"body":"And there's a huge market"},{"startTime":298.36,"endTime":300.0,"body":"for that,"},{"startTime":300.0,"endTime":301.86,"body":"certainly here"},{"startTime":300.0,"endTime":301.86,"body":"in the United States."},{"startTime":301.86,"endTime":303.72,"body":"And so he was saying,"},{"startTime":303.72,"endTime":306.64,"body":"we think in making sure"},{"startTime":303.72,"endTime":306.64,"body":"that people with disabilities"},{"startTime":306.64,"endTime":309.51,"body":"are being included"},{"startTime":306.64,"endTime":309.51,"body":"is the next opportunity."},{"startTime":309.51,"endTime":311.78,"body":"So I love that"},{"startTime":309.51,"endTime":311.78,"body":"you're looking at it"},{"startTime":311.78,"endTime":314.72,"body":"and that you're showing"},{"startTime":311.78,"endTime":314.72,"body":"leadership and innovation"},{"startTime":314.72,"endTime":316.73,"body":"because your competitors"},{"startTime":314.72,"endTime":316.73,"body":"will notice."},{"startTime":316.73,"endTime":319.48,"body":"So I just really want"},{"startTime":316.73,"endTime":319.48,"body":"to applaud you for that"},{"startTime":319.48,"endTime":322.31,"body":"because it's easy for us to say,"},{"startTime":319.48,"endTime":322.31,"body":"oh, it's fashion, it's beauty."},{"startTime":322.31,"endTime":323.52,"body":"Who cares?"},{"startTime":323.52,"endTime":325.64,"body":"Well, it is a very,"},{"startTime":323.52,"endTime":325.64,"body":"very important thing"},{"startTime":325.64,"endTime":327.34,"body":"to people"},{"startTime":325.64,"endTime":327.34,"body":"all over the world,"},{"startTime":327.34,"endTime":331.08,"body":"and we really applaud"},{"startTime":327.34,"endTime":331.08,"body":"that your company is doing it."},{"startTime":331.08,"endTime":332.98,"body":"And also, I just wanted"},{"startTime":331.08,"endTime":332.98,"body":"to address real quick"},{"startTime":332.98,"endTime":334.77,"body":"before I turn it"},{"startTime":332.98,"endTime":334.77,"body":"over to Antonio,"},{"startTime":334.77,"endTime":336.1,"body":"the comment that you made,"},{"startTime":336.1,"endTime":339.28,"body":"and that often when"},{"startTime":336.1,"endTime":339.28,"body":"an organization starts,"},{"startTime":339.28,"endTime":342.25,"body":"they will start with one person"},{"startTime":339.28,"endTime":342.25,"body":"that does it all."},{"startTime":342.25,"endTime":344.01,"body":"We hope when they do that,"},{"startTime":344.01,"endTime":346.1,"body":"they give you"},{"startTime":344.01,"endTime":346.1,"body":"the authority you need"},{"startTime":346.1,"endTime":349.25,"body":"to try to talk"},{"startTime":346.1,"endTime":349.25,"body":"resistant people into it."},{"startTime":349.25,"endTime":351.29,"body":"But it's a very,"},{"startTime":349.25,"endTime":351.29,"body":"very powerful stuff."},{"startTime":351.29,"endTime":354.88,"body":"And I just wanted to applaud you"},{"startTime":351.29,"endTime":354.88,"body":"and Asos for that."},{"startTime":354.88,"endTime":356.77,"body":"But can you talk"},{"startTime":354.88,"endTime":356.77,"body":"a little bit more?"},{"startTime":356.77,"endTime":359.64,"body":"Has it been challenging"},{"startTime":356.77,"endTime":359.64,"body":"being the only person."},{"startTime":360.21,"endTime":361.87,"body":"Do you find that"},{"startTime":360.21,"endTime":361.87,"body":"they're welcoming"},{"startTime":361.87,"endTime":365.32,"body":"because it is sort of new"},{"startTime":361.87,"endTime":365.32,"body":"to that, that industry?"},{"startTime":365.32,"endTime":366.67,"body":"\u003e\u003e Yeah."},{"startTime":366.67,"endTime":368.58,"body":"I mean, of course"},{"startTime":366.67,"endTime":368.58,"body":"it's been challenging."},{"startTime":368.58,"endTime":372.34,"body":"I don't I don't think anything"},{"startTime":368.58,"endTime":372.34,"body":"like accessibility related"},{"startTime":372.34,"endTime":374.43,"body":"is ever going to be"},{"startTime":372.34,"endTime":374.43,"body":"very straightforward."},{"startTime":374.43,"endTime":376.87,"body":"But, um, I 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beginning,"},{"startTime":510.96,"endTime":513.95,"body":"because you can't be"},{"startTime":510.96,"endTime":513.95,"body":"in two places at the same time."},{"startTime":513.95,"endTime":516.12,"body":"So you're trying to train"},{"startTime":513.95,"endTime":516.12,"body":"some people"},{"startTime":516.12,"endTime":518.35,"body":"so that they can"},{"startTime":516.12,"endTime":518.35,"body":"hopefully support you."},{"startTime":518.35,"endTime":522.77,"body":"And, um, you know, there were"},{"startTime":518.35,"endTime":522.77,"body":"definitely challenges and um,"},{"startTime":523.31,"endTime":531.81,"body":"I yeah, I also think burnout in,"},{"startTime":523.31,"endTime":531.81,"body":"in the accessibility profession"},{"startTime":531.81,"endTime":534.65,"body":"is definitely something"},{"startTime":531.81,"endTime":534.65,"body":"that we probably don't."},{"startTime":534.65,"endTime":536.44,"body":"I see a lot of people"},{"startTime":534.65,"endTime":536.44,"body":"talking about it now,"},{"startTime":536.44,"endTime":537.99,"body":"but when I first started,"},{"startTime":537.99,"endTime":541.39,"body":"it was not it was not"},{"startTime":537.99,"endTime":541.39,"body":"a very popular topic."},{"startTime":541.39,"endTime":544.47,"body":"And, um, I think had it been,"},{"startTime":544.47,"endTime":546.47,"body":"had I known about it"},{"startTime":544.47,"endTime":546.47,"body":"a little bit more,"},{"startTime":546.47,"endTime":548.37,"body":"maybe I would have been"},{"startTime":546.47,"endTime":548.37,"body":"a little bit more careful."},{"startTime":548.37,"endTime":553.73,"body":"But, um, I think maybe it was,"},{"startTime":548.37,"endTime":553.73,"body":"it was still worth kind of"},{"startTime":553.73,"endTime":555.26,"body":"like all the effort"},{"startTime":553.73,"endTime":555.26,"body":"that I put in,"},{"startTime":555.26,"endTime":557.24,"body":"because I think my team"},{"startTime":557.24,"endTime":559.13,"body":"is definitely moving"},{"startTime":557.24,"endTime":559.13,"body":"in the right direction,"},{"startTime":559.13,"endTime":561.98,"body":"which is really,"},{"startTime":559.13,"endTime":561.98,"body":"really important to me."},{"startTime":562.67,"endTime":564.8,"body":"\u003e\u003e Well, I would say that,"},{"startTime":562.67,"endTime":564.8,"body":"you know,"},{"startTime":564.8,"endTime":567.8,"body":"being one person working in"},{"startTime":564.8,"endTime":567.8,"body":"accessibility in an organization"},{"startTime":568.43,"endTime":571.3,"body":"is something more common"},{"startTime":568.43,"endTime":571.3,"body":"that we might think."},{"startTime":571.97,"endTime":574.42,"body":"No, uh, there are"},{"startTime":571.97,"endTime":574.42,"body":"many organizations"},{"startTime":574.42,"endTime":575.73,"body":"that operate in this way."},{"startTime":575.73,"endTime":578.98,"body":"I remember, um,"},{"startTime":575.73,"endTime":578.98,"body":"I think myself and Deborah,"},{"startTime":578.98,"endTime":583.22,"body":"we met someone from a very large"},{"startTime":578.98,"endTime":583.22,"body":"company in the United States"},{"startTime":583.22,"endTime":586.23,"body":"in the space of social"},{"startTime":583.22,"endTime":586.23,"body":"networking who said to us,"},{"startTime":586.23,"endTime":588.09,"body":"oh, Antonio, you know,"},{"startTime":586.23,"endTime":588.09,"body":"you are meeting 50%"},{"startTime":588.09,"endTime":591.06,"body":"of the our accessibility team."},{"startTime":591.06,"endTime":594.2,"body":"It's me and it's another person"},{"startTime":591.06,"endTime":594.2,"body":"in the United States."},{"startTime":594.2,"endTime":597.12,"body":"So it's it's not that unusual."},{"startTime":594.2,"endTime":597.12,"body":"Yeah."},{"startTime":597.12,"endTime":599.76,"body":"And so what I would"},{"startTime":597.12,"endTime":599.76,"body":"like to know is,"},{"startTime":599.76,"endTime":601.97,"body":"you know, on your day"},{"startTime":599.76,"endTime":601.97,"body":"to day activities,"},{"startTime":601.97,"endTime":604.36,"body":"you have mentioned training"},{"startTime":601.97,"endTime":604.36,"body":"that you have done."},{"startTime":605.55,"endTime":610.19,"body":"Can you describe us the way"},{"startTime":605.55,"endTime":610.19,"body":"how you somehow educate,"},{"startTime":610.19,"endTime":614.38,"body":"evangelize and engage with"},{"startTime":610.19,"endTime":614.38,"body":"your colleagues in order for,"},{"startTime":614.38,"endTime":617.94,"body":"for for the organization"},{"startTime":614.38,"endTime":617.94,"body":"to succeed in accessibility?"},{"startTime":617.94,"endTime":620.42,"body":"No."},{"startTime":617.94,"endTime":620.42,"body":"You are working in for"},{"startTime":620.42,"endTime":625.22,"body":"for a brand who reaches"},{"startTime":620.42,"endTime":625.22,"body":"consumers, uh, out there."},{"startTime":625.22,"endTime":627.97,"body":"Things move"},{"startTime":625.22,"endTime":627.97,"body":"really fast, probably."},{"startTime":627.97,"endTime":630.2,"body":"We have thousands of updates"},{"startTime":627.97,"endTime":630.2,"body":"every day"},{"startTime":630.95,"endTime":633.83,"body":"in terms of new products"},{"startTime":630.95,"endTime":633.83,"body":"and new releases."},{"startTime":633.83,"endTime":636.77,"body":"No, you have to deal"},{"startTime":633.83,"endTime":636.77,"body":"with purchases."},{"startTime":636.77,"endTime":640.7,"body":"So please describe us that, uh,"},{"startTime":636.77,"endTime":640.7,"body":"because I think it's important"},{"startTime":640.7,"endTime":643.01,"body":"for others"},{"startTime":640.7,"endTime":643.01,"body":"to understand those dynamics."},{"startTime":643.75,"endTime":644.95,"body":"\u003e\u003e Definitely."},{"startTime":644.95,"endTime":650.23,"body":"Um, I think so what I mentioned"},{"startTime":644.95,"endTime":650.23,"body":"before that"},{"startTime":650.23,"endTime":653.8,"body":"before I joined the company,"},{"startTime":650.23,"endTime":653.8,"body":"like a lot of the I think the,"},{"startTime":653.8,"endTime":656.96,"body":"the decision makers were"},{"startTime":653.8,"endTime":656.96,"body":"already sold on accessibility."},{"startTime":656.96,"endTime":659.26,"body":"I think I was also lucky that,"},{"startTime":656.96,"endTime":659.26,"body":"um,"},{"startTime":659.26,"endTime":661.67,"body":"a lot of the people that I work"},{"startTime":659.26,"endTime":661.67,"body":"on a day to day basis."},{"startTime":661.67,"endTime":664.25,"body":"So a lot of engineers,"},{"startTime":661.67,"endTime":664.25,"body":"designers, um,"},{"startTime":664.25,"endTime":665.85,"body":"you know,"},{"startTime":664.25,"endTime":665.85,"body":"product managers,"},{"startTime":666.92,"endTime":671.06,"body":"they also picked up kind"},{"startTime":666.92,"endTime":671.06,"body":"of accessibility quite quickly."},{"startTime":671.06,"endTime":676.28,"body":"Um, and I definitely spent"},{"startTime":671.06,"endTime":676.28,"body":"the first year"},{"startTime":677.2,"endTime":681.66,"body":"and a half probably just running"},{"startTime":677.2,"endTime":681.66,"body":"so many, so many trainings."},{"startTime":681.66,"endTime":685.04,"body":"But as I mentioned, for me"},{"startTime":681.66,"endTime":685.04,"body":"it was the important thing"},{"startTime":685.04,"endTime":687.23,"body":"was not so much"},{"startTime":685.04,"endTime":687.23,"body":"the technical side"},{"startTime":687.23,"endTime":690.39,"body":"and like explaining audio to"},{"startTime":687.23,"endTime":690.39,"body":"engineers or anything like that."},{"startTime":690.39,"endTime":692.24,"body":"It was I really just wanted"},{"startTime":690.39,"endTime":692.24,"body":"them to understand"},{"startTime":692.24,"endTime":694.1,"body":"why we're doing this."},{"startTime":694.1,"endTime":698.72,"body":"Um, who we're doing it for,"},{"startTime":694.1,"endTime":698.72,"body":"just understanding, you know,"},{"startTime":699.34,"endTime":702.46,"body":"the social model of disability,"},{"startTime":699.34,"endTime":702.46,"body":"understanding all of this stuff"},{"startTime":702.46,"endTime":704.87,"body":"that to me is like"},{"startTime":702.46,"endTime":704.87,"body":"so fundamental."},{"startTime":704.87,"endTime":708.87,"body":"And I think I've just seen"},{"startTime":704.87,"endTime":708.87,"body":"so many teams in the past"},{"startTime":710.4,"endTime":714.47,"body":"just talk about accessibility"},{"startTime":710.4,"endTime":714.47,"body":"and and handle accessibility"},{"startTime":714.47,"endTime":717.05,"body":"as just like"},{"startTime":714.47,"endTime":717.05,"body":"another technical thing,"},{"startTime":717.05,"endTime":718.39,"body":"which I don't think it is."},{"startTime":718.39,"endTime":720.53,"body":"I mean, obviously there's"},{"startTime":718.39,"endTime":720.53,"body":"a technical side to it,"},{"startTime":720.53,"endTime":723.45,"body":"but I just really, really wanted"},{"startTime":720.53,"endTime":723.45,"body":"people to understand."},{"startTime":723.45,"endTime":726.49,"body":"And, you know, we did a lot of,"},{"startTime":723.45,"endTime":726.49,"body":"I think the usual stuff"},{"startTime":726.49,"endTime":729.68,"body":"where, you know,"},{"startTime":726.49,"endTime":729.68,"body":"a lot of trainings I run myself."},{"startTime":729.68,"endTime":733.66,"body":"Um, you know, at the time"},{"startTime":729.68,"endTime":733.66,"body":"we did make sure to bring,"},{"startTime":734.67,"endTime":738.63,"body":"um, actual people"},{"startTime":734.67,"endTime":738.63,"body":"with disabilities in to do,"},{"startTime":738.63,"endTime":740.4,"body":"to run sessions with them and,"},{"startTime":740.4,"endTime":743.92,"body":"and to just show how"},{"startTime":740.4,"endTime":743.92,"body":"an actual screen reader user,"},{"startTime":743.92,"endTime":746.91,"body":"for example,"},{"startTime":743.92,"endTime":746.91,"body":"is using the website"},{"startTime":746.91,"endTime":749.17,"body":"just to show people"},{"startTime":746.91,"endTime":749.17,"body":"where the problems are,"},{"startTime":749.17,"endTime":750.76,"body":"where the opportunities are,"},{"startTime":750.76,"endTime":753.69,"body":"and just to kind of like"},{"startTime":750.76,"endTime":753.69,"body":"give them a little bit more,"},{"startTime":753.69,"endTime":758.26,"body":"um, just yeah, I think just"},{"startTime":753.69,"endTime":758.26,"body":"understanding because, you know,"},{"startTime":758.26,"endTime":760.92,"body":"if you've never been exposed"},{"startTime":758.26,"endTime":760.92,"body":"to, um,"},{"startTime":760.92,"endTime":763.36,"body":"a disability, how are you?"},{"startTime":760.92,"endTime":763.36,"body":"How are you going to know?"},{"startTime":763.36,"endTime":765.57,"body":"I think I'm also"},{"startTime":763.36,"endTime":765.57,"body":"just trying to be"},{"startTime":765.57,"endTime":767.26,"body":"to have empathy"},{"startTime":765.57,"endTime":767.26,"body":"for my colleagues"},{"startTime":767.26,"endTime":771.22,"body":"because, you know, we all have"},{"startTime":767.26,"endTime":771.22,"body":"a lot of priorities on our list,"},{"startTime":771.22,"endTime":774.57,"body":"and I don't expect them"},{"startTime":771.22,"endTime":774.57,"body":"to just suddenly, overnight,"},{"startTime":774.57,"endTime":776.05,"body":"know everything"},{"startTime":774.57,"endTime":776.05,"body":"about accessibility."},{"startTime":776.05,"endTime":779.18,"body":"But I, I tried to relay"},{"startTime":776.05,"endTime":779.18,"body":"everything that I have learned"},{"startTime":779.73,"endTime":782.96,"body":"and everything that I read"},{"startTime":779.73,"endTime":782.96,"body":"and I hear from people"},{"startTime":782.96,"endTime":784.71,"body":"and I think is important."},{"startTime":784.71,"endTime":786.17,"body":"And I think"},{"startTime":784.71,"endTime":786.17,"body":"that's really helped."},{"startTime":786.17,"endTime":788.58,"body":"It's really paid off"},{"startTime":786.17,"endTime":788.58,"body":"because I,"},{"startTime":788.58,"endTime":793.16,"body":"I don't really have"},{"startTime":788.58,"endTime":793.16,"body":"people on on my team,"},{"startTime":793.16,"endTime":794.74,"body":"and my team is pretty big."},{"startTime":794.74,"endTime":797.72,"body":"Who to me seem like"},{"startTime":794.74,"endTime":797.72,"body":"they're not convinced"},{"startTime":797.72,"endTime":799.37,"body":"that we should be"},{"startTime":797.72,"endTime":799.37,"body":"doing this work."},{"startTime":799.37,"endTime":801.16,"body":"And once I think"},{"startTime":799.37,"endTime":801.16,"body":"you get to this point,"},{"startTime":801.16,"endTime":803.82,"body":"it becomes so much easier"},{"startTime":803.82,"endTime":805.29,"body":"because it's just trying"},{"startTime":803.82,"endTime":805.29,"body":"to figure out"},{"startTime":805.29,"endTime":807.61,"body":"what the technical solution"},{"startTime":805.29,"endTime":807.61,"body":"of the problem is."},{"startTime":808.36,"endTime":813.03,"body":"Um, and it, you know,"},{"startTime":808.36,"endTime":813.03,"body":"we just have quick calls."},{"startTime":813.03,"endTime":815.3,"body":"We try to figure out"},{"startTime":813.03,"endTime":815.3,"body":"what's the best solution."},{"startTime":815.3,"endTime":817.46,"body":"We try to use our test it"},{"startTime":815.3,"endTime":817.46,"body":"to make sure"},{"startTime":817.46,"endTime":820.73,"body":"that it is definitely"},{"startTime":817.46,"endTime":820.73,"body":"the best solution possible."},{"startTime":820.73,"endTime":824.02,"body":"And and that's when things"},{"startTime":820.73,"endTime":824.02,"body":"start to actually move"},{"startTime":824.02,"endTime":826.01,"body":"a little bit faster"},{"startTime":824.02,"endTime":826.01,"body":"in my opinion."},{"startTime":826.01,"endTime":830.4,"body":"So I'm now at the point where"},{"startTime":826.01,"endTime":830.4,"body":"I don't do as many trainings,"},{"startTime":830.4,"endTime":832.67,"body":"but I still have conversations"},{"startTime":830.4,"endTime":832.67,"body":"with people"},{"startTime":832.67,"endTime":834.03,"body":"and obviously"},{"startTime":832.67,"endTime":834.03,"body":"in a big company,"},{"startTime":834.03,"endTime":836.44,"body":"you always have people"},{"startTime":834.03,"endTime":836.44,"body":"who are new,"},{"startTime":837.06,"endTime":841.09,"body":"um, who maybe again in,"},{"startTime":837.06,"endTime":841.09,"body":"in their previous positions"},{"startTime":841.09,"endTime":843.1,"body":"were not exposed"},{"startTime":841.09,"endTime":843.1,"body":"to accessibility."},{"startTime":843.1,"endTime":845.73,"body":"So every once in a while"},{"startTime":843.1,"endTime":845.73,"body":"I do try to, you know,"},{"startTime":845.73,"endTime":847.56,"body":"do like a more formal training,"},{"startTime":847.56,"endTime":849.69,"body":"but I mostly just have"},{"startTime":847.56,"endTime":849.69,"body":"conversations with people"},{"startTime":849.69,"endTime":852.76,"body":"and I try to explain to them"},{"startTime":849.69,"endTime":852.76,"body":"a why we do this"},{"startTime":852.76,"endTime":854.86,"body":"and also what our processes are,"},{"startTime":854.86,"endTime":856.65,"body":"because if we stick"},{"startTime":854.86,"endTime":856.65,"body":"to the right processes,"},{"startTime":856.65,"endTime":860.59,"body":"I think it also streamlines"},{"startTime":856.65,"endTime":860.59,"body":"things a little bit more."},{"startTime":860.59,"endTime":866.17,"body":"So I feel like my role nowadays"},{"startTime":860.59,"endTime":866.17,"body":"is, um, a little bit more."},{"startTime":866.17,"endTime":868.27,"body":"Actually, a couple of people"},{"startTime":866.17,"endTime":868.27,"body":"have said that to me recently,"},{"startTime":868.27,"endTime":870.94,"body":"and I think it's it's"},{"startTime":868.27,"endTime":870.94,"body":"an interesting comparison."},{"startTime":870.94,"endTime":874.27,"body":"It's more of like a product"},{"startTime":870.94,"endTime":874.27,"body":"owner of accessibility."},{"startTime":874.27,"endTime":876.73,"body":"It's almost like accessibility"},{"startTime":874.27,"endTime":876.73,"body":"is its own thing."},{"startTime":876.73,"endTime":879.48,"body":"And I the idea"},{"startTime":876.73,"endTime":879.48,"body":"is not to separate it"},{"startTime":879.48,"endTime":880.72,"body":"from everything else,"},{"startTime":880.72,"endTime":883.23,"body":"but it's more like"},{"startTime":880.72,"endTime":883.23,"body":"I just try to yeah,"},{"startTime":883.23,"endTime":886.14,"body":"just, I guess, evangelize"},{"startTime":883.23,"endTime":886.14,"body":"and talk to people and be like,"},{"startTime":886.14,"endTime":887.4,"body":"this is why we do this."},{"startTime":887.4,"endTime":889.17,"body":"This is, you know,"},{"startTime":887.4,"endTime":889.17,"body":"what the process is."},{"startTime":889.17,"endTime":891.92,"body":"If you need my support,"},{"startTime":889.17,"endTime":891.92,"body":"I'm obviously here,"},{"startTime":891.92,"endTime":893.52,"body":"but I would also like you to,"},{"startTime":894.12,"endTime":896.27,"body":"to try and"},{"startTime":894.12,"endTime":896.27,"body":"and do this yourself so that."},{"startTime":896.27,"endTime":898.53,"body":"Because that's the best way"},{"startTime":896.27,"endTime":898.53,"body":"to learn, right?"},{"startTime":898.53,"endTime":903.46,"body":"\u003e\u003e So I mean, one of the reasons"},{"startTime":898.53,"endTime":903.46,"body":"I was keen to invite you"},{"startTime":903.46,"endTime":906.71,"body":"was because you talked about"},{"startTime":903.46,"endTime":906.71,"body":"culture change and so on before."},{"startTime":906.71,"endTime":911.03,"body":"And we've just had"},{"startTime":906.71,"endTime":911.03,"body":"in the preceding week"},{"startTime":911.03,"endTime":912.79,"body":"some some technical experts."},{"startTime":912.79,"endTime":916.48,"body":"And it's nice to to see"},{"startTime":912.79,"endTime":916.48,"body":"the other side of the coin."},{"startTime":916.48,"endTime":918.97,"body":"It's not to say that you're not"},{"startTime":916.48,"endTime":918.97,"body":"technically competent,"},{"startTime":918.97,"endTime":923.17,"body":"but that the approach"},{"startTime":918.97,"endTime":923.17,"body":"has been around the people."},{"startTime":924.01,"endTime":928.22,"body":"Um, and the sort"},{"startTime":924.01,"endTime":928.22,"body":"of the psychology behind"},{"startTime":928.77,"endTime":932.51,"body":"getting an organization"},{"startTime":928.77,"endTime":932.51,"body":"to think about this stuff"},{"startTime":932.51,"endTime":935.46,"body":"and how many,"},{"startTime":932.51,"endTime":935.46,"body":"roughly how many people"},{"startTime":935.46,"endTime":939.79,"body":"is it sort of 3500 employees"},{"startTime":935.46,"endTime":939.79,"body":"you've got?"},{"startTime":939.79,"endTime":942.0,"body":"That is something,"},{"startTime":939.79,"endTime":942.0,"body":"something like that."},{"startTime":942.0,"endTime":943.39,"body":"\u003e\u003e I don't know"},{"startTime":942.0,"endTime":943.39,"body":"the exact number,"},{"startTime":943.39,"endTime":947.26,"body":"but I think between"},{"startTime":943.39,"endTime":947.26,"body":"between 3 and 4000 people,"},{"startTime":947.26,"endTime":949.11,"body":"let's say roughly. Yeah."},{"startTime":949.11,"endTime":951.24,"body":"So it is a it is"},{"startTime":949.11,"endTime":951.24,"body":"a relatively big company."},{"startTime":951.24,"endTime":956.55,"body":"And um, and, and the fact"},{"startTime":951.24,"endTime":956.55,"body":"that we trade online, um,"},{"startTime":957.07,"endTime":959.23,"body":"we don't have physical stores"},{"startTime":957.07,"endTime":959.23,"body":"also means"},{"startTime":959.23,"endTime":963.01,"body":"that obviously accessibility"},{"startTime":959.23,"endTime":963.01,"body":"is very important"},{"startTime":963.73,"endTime":965.81,"body":"because it is online"},{"startTime":965.81,"endTime":968.16,"body":"is the only way"},{"startTime":965.81,"endTime":968.16,"body":"that you can get our products."},{"startTime":968.16,"endTime":969.43,"body":"And so we want to make sure"},{"startTime":969.43,"endTime":971.43,"body":"that everyone obviously"},{"startTime":969.43,"endTime":971.43,"body":"has access to that."},{"startTime":971.43,"endTime":973.06,"body":"So yeah."},{"startTime":973.06,"endTime":974.69,"body":"\u003e\u003e Yeah. No that's super."},{"startTime":974.69,"endTime":978.49,"body":"And then you said"},{"startTime":974.69,"endTime":978.49,"body":"about sort of being you know"},{"startTime":978.49,"endTime":981.02,"body":"like the the product owner"},{"startTime":978.49,"endTime":981.02,"body":"because I mean,"},{"startTime":981.02,"endTime":984.66,"body":"one of the things that"},{"startTime":981.02,"endTime":984.66,"body":"we've been trying to be clear"},{"startTime":984.66,"endTime":986.46,"body":"about within my own organization"},{"startTime":986.46,"endTime":989.55,"body":"is that accessibility"},{"startTime":986.46,"endTime":989.55,"body":"is a transversal topic."},{"startTime":990.31,"endTime":993.35,"body":"Um, it goes it cuts"},{"startTime":990.31,"endTime":993.35,"body":"across everything."},{"startTime":993.35,"endTime":997.58,"body":"So everybody needs to own"},{"startTime":993.35,"endTime":997.58,"body":"their own piece of it. Yeah."},{"startTime":997.58,"endTime":1001.06,"body":"And we do the sort of the"},{"startTime":997.58,"endTime":1001.06,"body":"coordination,"},{"startTime":1001.06,"endTime":1005.51,"body":"the cheerleading, you know,"},{"startTime":1001.06,"endTime":1005.51,"body":"the, the education piece,"},{"startTime":1005.51,"endTime":1010.68,"body":"the sometimes the being"},{"startTime":1005.51,"endTime":1010.68,"body":"the nagging person,"},{"startTime":1010.68,"endTime":1014.08,"body":"uh, piece to"},{"startTime":1010.68,"endTime":1014.08,"body":"where people are lagging behind."},{"startTime":1014.83,"endTime":1017.51,"body":"\u003e\u003e Because the thing is one"},{"startTime":1014.83,"endTime":1017.51,"body":"that I really like. Yeah."},{"startTime":1018.02,"endTime":1019.9,"body":"\u003e\u003e Absolutely."},{"startTime":1018.02,"endTime":1019.9,"body":"Yeah."},{"startTime":1019.9,"endTime":1023.99,"body":"And there's plenty of that"},{"startTime":1019.9,"endTime":1023.99,"body":"in large organizations."},{"startTime":1023.99,"endTime":1028.3,"body":"Yeah."},{"startTime":1023.99,"endTime":1028.3,"body":"So and I and I hope that,"},{"startTime":1028.3,"endTime":1030.93,"body":"you know, you'll get"},{"startTime":1028.3,"endTime":1030.93,"body":"a couple of extra cat herders"},{"startTime":1030.93,"endTime":1035.34,"body":"and, you know, take it to the,"},{"startTime":1030.93,"endTime":1035.34,"body":"to the next level,"},{"startTime":1035.34,"endTime":1038.83,"body":"because I think that the other"},{"startTime":1035.34,"endTime":1038.83,"body":"thing that disability inclusion"},{"startTime":1038.83,"endTime":1040.54,"body":"work"},{"startTime":1038.83,"endTime":1040.54,"body":"does and accessibility work"},{"startTime":1040.54,"endTime":1043.73,"body":"does is it finds a way"},{"startTime":1040.54,"endTime":1043.73,"body":"to to innovate."},{"startTime":1043.73,"endTime":1046.14,"body":"And it's a driver of innovation"},{"startTime":1043.73,"endTime":1046.14,"body":"as well."},{"startTime":1046.14,"endTime":1051.33,"body":"So when the organization start"},{"startTime":1046.14,"endTime":1051.33,"body":"to recognize that you're,"},{"startTime":1051.33,"endTime":1055.01,"body":"you're not only, um,"},{"startTime":1051.33,"endTime":1055.01,"body":"presenting them with problems,"},{"startTime":1055.01,"endTime":1056.57,"body":"but presenting them"},{"startTime":1055.01,"endTime":1056.57,"body":"with solutions"},{"startTime":1056.57,"endTime":1058.51,"body":"and perhaps innovations"},{"startTime":1058.51,"endTime":1061.24,"body":"that they hadn't"},{"startTime":1058.51,"endTime":1061.24,"body":"even thought about yet,"},{"startTime":1061.87,"endTime":1064.39,"body":"that they realized that this is"},{"startTime":1061.87,"endTime":1064.39,"body":"actually not just something"},{"startTime":1064.39,"endTime":1067.3,"body":"that they do for the sake of it,"},{"startTime":1067.3,"endTime":1069.78,"body":"but because"},{"startTime":1067.3,"endTime":1069.78,"body":"it's it's giving you,"},{"startTime":1069.78,"endTime":1072.41,"body":"you know, the organization,"},{"startTime":1069.78,"endTime":1072.41,"body":"the cutting edge."},{"startTime":1072.41,"endTime":1077.04,"body":"So I think that because"},{"startTime":1072.41,"endTime":1077.04,"body":"we're in a state at the moment"},{"startTime":1077.04,"endTime":1079.45,"body":"where technology is changing"},{"startTime":1077.04,"endTime":1079.45,"body":"so rapidly,"},{"startTime":1080.71,"endTime":1086.21,"body":"the, um, the ability"},{"startTime":1080.71,"endTime":1086.21,"body":"to do innovative stuff"},{"startTime":1086.21,"endTime":1089.02,"body":"at the moment is multiplied."},{"startTime":1089.02,"endTime":1094.51,"body":"You know, um, we're playing"},{"startTime":1089.02,"endTime":1094.51,"body":"around with AI tools now."},{"startTime":1094.51,"endTime":1098.22,"body":"I got, I, you know, please,"},{"startTime":1094.51,"endTime":1098.22,"body":"many of the audience are going"},{"startTime":1098.22,"endTime":1100.74,"body":"to start rolling their eyes"},{"startTime":1098.22,"endTime":1100.74,"body":"because we talk about AI a lot"},{"startTime":1100.74,"endTime":1103.72,"body":"and everybody's sick of hearing"},{"startTime":1100.74,"endTime":1103.72,"body":"about AI, AI, AI."},{"startTime":1103.72,"endTime":1107.49,"body":"But, um,"},{"startTime":1103.72,"endTime":1107.49,"body":"there have been some things"},{"startTime":1107.49,"endTime":1110.78,"body":"that AI has delivered"},{"startTime":1107.49,"endTime":1110.78,"body":"in the last few years"},{"startTime":1110.78,"endTime":1115.73,"body":"that have been"},{"startTime":1110.78,"endTime":1115.73,"body":"on my wish list for ages."},{"startTime":1115.73,"endTime":1119.96,"body":"As someone with dyslexia"},{"startTime":1115.73,"endTime":1119.96,"body":"and ADHD,"},{"startTime":1119.96,"endTime":1123.95,"body":"there weren't many assistive"},{"startTime":1119.96,"endTime":1123.95,"body":"technologies that really helped."},{"startTime":1124.86,"endTime":1129.42,"body":"Not in the same way"},{"startTime":1124.86,"endTime":1129.42,"body":"that other conditions um,"},{"startTime":1129.42,"endTime":1131.99,"body":"had, you know,"},{"startTime":1129.42,"endTime":1131.99,"body":"so if you're visually impaired,"},{"startTime":1131.99,"endTime":1133.99,"body":"you have screen readers,"},{"startTime":1131.99,"endTime":1133.99,"body":"you have magnifiers."},{"startTime":1133.99,"endTime":1135.85,"body":"There's tangible"},{"startTime":1133.99,"endTime":1135.85,"body":"assistive technologies."},{"startTime":1135.85,"endTime":1138.91,"body":"But for cognition and memory"},{"startTime":1138.91,"endTime":1142.86,"body":"and all of these things,"},{"startTime":1138.91,"endTime":1142.86,"body":"um, there haven't been."},{"startTime":1142.86,"endTime":1147.25,"body":"Now you've got things like, um,"},{"startTime":1142.86,"endTime":1147.25,"body":"meeting summaries and inferred,"},{"startTime":1147.94,"endTime":1151.0,"body":"uh, inferred actions"},{"startTime":1147.94,"endTime":1151.0,"body":"and all of these kind of things."},{"startTime":1151.0,"endTime":1156.61,"body":"These are amazing because they"},{"startTime":1151.0,"endTime":1156.61,"body":"are things that you couldn't do"},{"startTime":1156.61,"endTime":1159.56,"body":"before, um,"},{"startTime":1156.61,"endTime":1159.56,"body":"or required, you know,"},{"startTime":1159.56,"endTime":1162.96,"body":"no one's going to have someone"},{"startTime":1159.56,"endTime":1162.96,"body":"just walking around"},{"startTime":1162.96,"endTime":1166.44,"body":"with them all day taking notes."},{"startTime":1162.96,"endTime":1166.44,"body":"Not unless they're the CEO"},{"startTime":1166.44,"endTime":1170.01,"body":"of a multi-billion dollar"},{"startTime":1166.44,"endTime":1170.01,"body":"organization,"},{"startTime":1170.01,"endTime":1173.28,"body":"but at least now I can get"},{"startTime":1170.01,"endTime":1173.28,"body":"my meeting notes and like,"},{"startTime":1173.28,"endTime":1176.079,"body":"maybe get some reminders set up"},{"startTime":1173.28,"endTime":1176.079,"body":"and everything else. So."},{"startTime":1176.78,"endTime":1179.56,"body":"So I think that those things"},{"startTime":1176.78,"endTime":1179.56,"body":"and the,"},{"startTime":1179.56,"endTime":1184.51,"body":"the ability to sort of"},{"startTime":1179.56,"endTime":1184.51,"body":"connect up these different, um,"},{"startTime":1184.51,"endTime":1188.03,"body":"machine learning tools"},{"startTime":1184.51,"endTime":1188.03,"body":"to create new things."},{"startTime":1188.03,"endTime":1192.24,"body":"And the fact that we as"},{"startTime":1188.03,"endTime":1192.24,"body":"a disability community"},{"startTime":1192.24,"endTime":1194.48,"body":"are seeing the benefits"},{"startTime":1192.24,"endTime":1194.48,"body":"and really excited about it"},{"startTime":1194.48,"endTime":1197.03,"body":"is a super opportunity"},{"startTime":1194.48,"endTime":1197.03,"body":"for innovation"},{"startTime":1197.99,"endTime":1202.47,"body":"that I've just spent the last"},{"startTime":1197.99,"endTime":1202.47,"body":"week at various conferences."},{"startTime":1202.47,"endTime":1207.96,"body":"And I know Deborah will mock me"},{"startTime":1202.47,"endTime":1207.96,"body":"for my my for my travel,"},{"startTime":1207.96,"endTime":1211.72,"body":"but, um, but people were sharing"},{"startTime":1207.96,"endTime":1211.72,"body":"all of the new things."},{"startTime":1211.72,"endTime":1215.27,"body":"And again, it's it's like"},{"startTime":1211.72,"endTime":1215.27,"body":"we go through these cycles"},{"startTime":1215.27,"endTime":1218.65,"body":"and I'm hyped at the moment"},{"startTime":1215.27,"endTime":1218.65,"body":"in the hype cycle"},{"startTime":1218.65,"endTime":1220.81,"body":"because we're doing"},{"startTime":1218.65,"endTime":1220.81,"body":"some fun stuff."},{"startTime":1220.81,"endTime":1224.33,"body":"So it's the stuff that you're"},{"startTime":1220.81,"endTime":1224.33,"body":"doing right now that you're,"},{"startTime":1224.33,"endTime":1228.28,"body":"you're seeing like technology"},{"startTime":1224.33,"endTime":1228.28,"body":"and disability inclusion"},{"startTime":1228.28,"endTime":1230.4,"body":"as an opportunity"},{"startTime":1228.28,"endTime":1230.4,"body":"for you to innovate."},{"startTime":1230.4,"endTime":1231.63,"body":"\u003e\u003e Definitely."},{"startTime":1231.63,"endTime":1235.81,"body":"I yeah, I'm I'm really glad"},{"startTime":1231.63,"endTime":1235.81,"body":"that you brought this up"},{"startTime":1235.81,"endTime":1237.89,"body":"because I know,"},{"startTime":1235.81,"endTime":1237.89,"body":"as you said,"},{"startTime":1237.89,"endTime":1242.75,"body":"like AI has been a very"},{"startTime":1237.89,"endTime":1242.75,"body":"like popular topic recently,"},{"startTime":1242.75,"endTime":1246.5,"body":"and I don't really understand"},{"startTime":1242.75,"endTime":1246.5,"body":"why people are fed up"},{"startTime":1246.5,"endTime":1247.87,"body":"with it or negative about it."},{"startTime":1247.87,"endTime":1251.15,"body":"I think there's still so much"},{"startTime":1247.87,"endTime":1251.15,"body":"to do there,"},{"startTime":1251.15,"endTime":1254.36,"body":"and I'm sure we're going to see"},{"startTime":1251.15,"endTime":1254.36,"body":"so many more amazing things,"},{"startTime":1254.36,"endTime":1258.33,"body":"but I think it just reminds me"},{"startTime":1254.36,"endTime":1258.33,"body":"of when I first joined Asos."},{"startTime":1258.33,"endTime":1265.19,"body":"I was just so excited about"},{"startTime":1258.33,"endTime":1265.19,"body":"the fact that obviously fashion"},{"startTime":1265.19,"endTime":1270.88,"body":"is something that is a lot"},{"startTime":1265.19,"endTime":1270.88,"body":"about creativity and yeah,"},{"startTime":1270.88,"endTime":1273.35,"body":"just like self-expression"},{"startTime":1270.88,"endTime":1273.35,"body":"and all of these things,"},{"startTime":1273.35,"endTime":1278.11,"body":"which to me didn't necessarily"},{"startTime":1273.35,"endTime":1278.11,"body":"fit within"},{"startTime":1278.81,"endTime":1280.83,"body":"with accessibility"},{"startTime":1278.81,"endTime":1280.83,"body":"in the sense"},{"startTime":1280.83,"endTime":1283.18,"body":"that I had experienced it up"},{"startTime":1280.83,"endTime":1283.18,"body":"until that point."},{"startTime":1283.18,"endTime":1285.55,"body":"Because even when you think"},{"startTime":1283.18,"endTime":1285.55,"body":"about wcaG,"},{"startTime":1285.55,"endTime":1290.83,"body":"like wcaG is is very much about"},{"startTime":1285.55,"endTime":1290.83,"body":"government websites, right?"},{"startTime":1290.83,"endTime":1295.23,"body":"It's very like it just doesn't"},{"startTime":1290.83,"endTime":1295.23,"body":"really cover like edge cases"},{"startTime":1295.23,"endTime":1296.83,"body":"where you've got, um,"},{"startTime":1297.72,"endTime":1300.83,"body":"I don't know, like a,"},{"startTime":1297.72,"endTime":1300.83,"body":"like in the simplest terms"},{"startTime":1300.83,"endTime":1303.07,"body":"where you've got like"},{"startTime":1300.83,"endTime":1303.07,"body":"really creative,"},{"startTime":1303.07,"endTime":1305.4,"body":"like videos and things,"},{"startTime":1303.07,"endTime":1305.4,"body":"I don't know, moving."},{"startTime":1305.4,"endTime":1307.27,"body":"I mean, it does cover like"},{"startTime":1305.4,"endTime":1307.27,"body":"the fact"},{"startTime":1307.27,"endTime":1308.98,"body":"that you have to be able"},{"startTime":1307.27,"endTime":1308.98,"body":"to pause things"},{"startTime":1308.98,"endTime":1310.56,"body":"and the fact that things"},{"startTime":1308.98,"endTime":1310.56,"body":"shouldn't flash."},{"startTime":1310.56,"endTime":1313.06,"body":"But I think the more creative"},{"startTime":1310.56,"endTime":1313.06,"body":"you get,"},{"startTime":1313.06,"endTime":1314.29,"body":"the more you realize"},{"startTime":1313.06,"endTime":1314.29,"body":"that actually,"},{"startTime":1314.29,"endTime":1316.85,"body":"wcaG doesn't really cover"},{"startTime":1314.29,"endTime":1316.85,"body":"a lot of your cases,"},{"startTime":1316.85,"endTime":1320.18,"body":"and this is where you have to"},{"startTime":1316.85,"endTime":1320.18,"body":"actually start being creative"},{"startTime":1320.18,"endTime":1323.19,"body":"and starting to"},{"startTime":1320.18,"endTime":1323.19,"body":"to try new things"},{"startTime":1323.19,"endTime":1326.26,"body":"and and to innovate"},{"startTime":1323.19,"endTime":1326.26,"body":"even in the simplest terms,"},{"startTime":1326.26,"endTime":1327.71,"body":"just like, you know,"},{"startTime":1327.71,"endTime":1329.84,"body":"trying to figure out"},{"startTime":1327.71,"endTime":1329.84,"body":"how to make something accessible"},{"startTime":1329.84,"endTime":1335.63,"body":"where there aren't necessarily,"},{"startTime":1329.84,"endTime":1335.63,"body":"um, like testable criteria for,"},{"startTime":1335.63,"endTime":1337.25,"body":"for that specific thing."},{"startTime":1337.25,"endTime":1340.47,"body":"And I think that was probably"},{"startTime":1337.25,"endTime":1340.47,"body":"the thing that really,"},{"startTime":1340.47,"endTime":1342.4,"body":"really excited me at the"},{"startTime":1340.47,"endTime":1342.4,"body":"beginning when I first joined"},{"startTime":1342.4,"endTime":1343.65,"body":"Asos,"},{"startTime":1343.65,"endTime":1346.76,"body":"that I have the opportunity"},{"startTime":1343.65,"endTime":1346.76,"body":"to actually take something"},{"startTime":1346.76,"endTime":1349.92,"body":"that was historically probably"},{"startTime":1346.76,"endTime":1349.92,"body":"really inaccessible,"},{"startTime":1349.92,"endTime":1355.53,"body":"you know, um, fashion content,"},{"startTime":1349.92,"endTime":1355.53,"body":"you know, marketing content,"},{"startTime":1355.53,"endTime":1358.35,"body":"whether those were videos,"},{"startTime":1355.53,"endTime":1358.35,"body":"whether those were,"},{"startTime":1358.35,"endTime":1360.68,"body":"I don't know,"},{"startTime":1358.35,"endTime":1360.68,"body":"like things moving around"},{"startTime":1360.68,"endTime":1363.64,"body":"and actually try to figure out"},{"startTime":1360.68,"endTime":1363.64,"body":"the best way"},{"startTime":1363.64,"endTime":1368.58,"body":"to make that accessible"},{"startTime":1363.64,"endTime":1368.58,"body":"and available to people."},{"startTime":1368.58,"endTime":1372.73,"body":"And I think we've done"},{"startTime":1368.58,"endTime":1372.73,"body":"just some really,"},{"startTime":1372.73,"endTime":1376.83,"body":"really incredible like"},{"startTime":1372.73,"endTime":1376.83,"body":"such simple tweaks and fixes."},{"startTime":1376.83,"endTime":1379.09,"body":"But we've had"},{"startTime":1376.83,"endTime":1379.09,"body":"such positive feedback"},{"startTime":1379.09,"endTime":1381.33,"body":"from from people"},{"startTime":1379.09,"endTime":1381.33,"body":"with disabilities"},{"startTime":1381.33,"endTime":1382.89,"body":"that I'm really,"},{"startTime":1381.33,"endTime":1382.89,"body":"really proud of."},{"startTime":1382.89,"endTime":1384.77,"body":"But it's even things like,"},{"startTime":1382.89,"endTime":1384.77,"body":"you know,"},{"startTime":1384.77,"endTime":1387.68,"body":"having that kind of insight"},{"startTime":1384.77,"endTime":1387.68,"body":"when you speak to someone,"},{"startTime":1388.61,"endTime":1392.28,"body":"um, for example,"},{"startTime":1388.61,"endTime":1392.28,"body":"when you speak to someone blind"},{"startTime":1392.28,"endTime":1394.84,"body":"who, you know, might want"},{"startTime":1392.28,"endTime":1394.84,"body":"to purchase something online,"},{"startTime":1394.84,"endTime":1398.56,"body":"and it's like they talk about"},{"startTime":1394.84,"endTime":1398.56,"body":"the importance of going in store"},{"startTime":1398.56,"endTime":1401.1,"body":"and and touching"},{"startTime":1398.56,"endTime":1401.1,"body":"the fabric and,"},{"startTime":1401.1,"endTime":1403.68,"body":"and understanding what"},{"startTime":1401.1,"endTime":1403.68,"body":"the feeling of the fabric is,"},{"startTime":1403.68,"endTime":1406.03,"body":"because to them that's"},{"startTime":1403.68,"endTime":1406.03,"body":"obviously very important."},{"startTime":1406.03,"endTime":1408.36,"body":"And like, how do you try"},{"startTime":1406.03,"endTime":1408.36,"body":"to translate these things?"},{"startTime":1408.36,"endTime":1410.46,"body":"How do you try to explain that"},{"startTime":1410.46,"endTime":1413.13,"body":"if you're just purchasing"},{"startTime":1410.46,"endTime":1413.13,"body":"something online?"},{"startTime":1413.13,"endTime":1417.25,"body":"You know, I think yeah,"},{"startTime":1413.13,"endTime":1417.25,"body":"there's a lot of like space,"},{"startTime":1417.25,"endTime":1421.67,"body":"I think for innovation within"},{"startTime":1417.25,"endTime":1421.67,"body":"within creative fields"},{"startTime":1421.67,"endTime":1426.9,"body":"in general."},{"startTime":1421.67,"endTime":1426.9,"body":"And I love trying to show people"},{"startTime":1426.9,"endTime":1429.15,"body":"that accessibility"},{"startTime":1426.9,"endTime":1429.15,"body":"does have a place in that."},{"startTime":1429.15,"endTime":1431.85,"body":"And it's not just what a lot"},{"startTime":1429.15,"endTime":1431.85,"body":"of people think it is,"},{"startTime":1431.85,"endTime":1434.19,"body":"which is, oh, it's limiting"},{"startTime":1431.85,"endTime":1434.19,"body":"our creativity"},{"startTime":1434.19,"endTime":1436.22,"body":"and it's limiting"},{"startTime":1434.19,"endTime":1436.22,"body":"what we can do on the website."},{"startTime":1436.22,"endTime":1437.91,"body":"And it's like, no, actually,"},{"startTime":1437.91,"endTime":1440.3,"body":"like if you if you start"},{"startTime":1437.91,"endTime":1440.3,"body":"trying to innovate"},{"startTime":1440.3,"endTime":1443.74,"body":"but actually innovate in order"},{"startTime":1440.3,"endTime":1443.74,"body":"to make things more inclusive,"},{"startTime":1443.74,"endTime":1445.66,"body":"really, really"},{"startTime":1443.74,"endTime":1445.66,"body":"amazing things happen."},{"startTime":1445.66,"endTime":1447.42,"body":"And actually"},{"startTime":1445.66,"endTime":1447.42,"body":"they don't even always"},{"startTime":1447.42,"endTime":1449.54,"body":"have to be"},{"startTime":1447.42,"endTime":1449.54,"body":"complicated solutions."},{"startTime":1450.27,"endTime":1454.15,"body":"Um, so yeah, there's been"},{"startTime":1450.27,"endTime":1454.15,"body":"I think a lot of that,"},{"startTime":1454.15,"endTime":1457.63,"body":"and I'm sure there will be"},{"startTime":1454.15,"endTime":1457.63,"body":"even more of that in"},{"startTime":1457.63,"endTime":1459.86,"body":"in the coming years"},{"startTime":1457.63,"endTime":1459.86,"body":"because of AI."},{"startTime":1459.86,"endTime":1463.71,"body":"And I think because the whole,"},{"startTime":1459.86,"endTime":1463.71,"body":"um, fashion industry"},{"startTime":1463.71,"endTime":1467.73,"body":"is now a lot more aware of this"},{"startTime":1463.71,"endTime":1467.73,"body":"ability and the accessibility."},{"startTime":1467.73,"endTime":1470.3,"body":"I see a lot of our competitors"},{"startTime":1467.73,"endTime":1470.3,"body":"also doing really,"},{"startTime":1470.3,"endTime":1472.71,"body":"really amazing work that,"},{"startTime":1470.3,"endTime":1472.71,"body":"you know,"},{"startTime":1472.71,"endTime":1476.32,"body":"oftentimes like it inspires"},{"startTime":1472.71,"endTime":1476.32,"body":"what I think we should be doing,"},{"startTime":1476.32,"endTime":1478.29,"body":"which I think is amazing"},{"startTime":1476.32,"endTime":1478.29,"body":"because in the beginning,"},{"startTime":1478.29,"endTime":1481.34,"body":"it kind of felt like we were"},{"startTime":1478.29,"endTime":1481.34,"body":"just alone in a desert"},{"startTime":1481.34,"endTime":1483.73,"body":"and, you know,"},{"startTime":1481.34,"endTime":1483.73,"body":"nothing was really happening."},{"startTime":1483.73,"endTime":1485.97,"body":"Whereas now, like,"},{"startTime":1483.73,"endTime":1485.97,"body":"it's picking up so much"},{"startTime":1485.97,"endTime":1487.33,"body":"and it makes me really happy"},{"startTime":1487.33,"endTime":1490.33,"body":"because I think this is"},{"startTime":1487.33,"endTime":1490.33,"body":"how innovation happens, right?"},{"startTime":1490.33,"endTime":1493.25,"body":"When a lot of like different"},{"startTime":1490.33,"endTime":1493.25,"body":"companies and different teams"},{"startTime":1493.25,"endTime":1497.43,"body":"are trying to make something."},{"startTime":1493.25,"endTime":1497.43,"body":"Yeah. Yes."},{"startTime":1499.3,"endTime":1505.58,"body":"\u003e\u003e And nobody can claim"},{"startTime":1499.3,"endTime":1505.58,"body":"to be innovative or creative"},{"startTime":1505.58,"endTime":1507.67,"body":"when you leave people behind."},{"startTime":1505.58,"endTime":1507.67,"body":"Right."},{"startTime":1507.67,"endTime":1508.91,"body":"\u003e\u003e That's true."},{"startTime":1508.91,"endTime":1511.259,"body":"But I think a lot of people"},{"startTime":1508.91,"endTime":1511.259,"body":"don't realize that."},{"startTime":1513.2,"endTime":1515.13,"body":"\u003e\u003e And and I can, you know,"},{"startTime":1515.13,"endTime":1517.46,"body":"Neil was mentioning"},{"startTime":1515.13,"endTime":1517.46,"body":"about innovation and fashion"},{"startTime":1517.46,"endTime":1520.68,"body":"and I can point"},{"startTime":1517.46,"endTime":1520.68,"body":"you pointing him to an app"},{"startTime":1520.68,"endTime":1523.14,"body":"that my 13 year"},{"startTime":1520.68,"endTime":1523.14,"body":"old daughter discovered,"},{"startTime":1523.69,"endTime":1527.66,"body":"which allows him"},{"startTime":1523.69,"endTime":1527.66,"body":"to find the best outfits"},{"startTime":1527.66,"endTime":1529.83,"body":"based on the stuff"},{"startTime":1527.66,"endTime":1529.83,"body":"where you already have"},{"startTime":1530.57,"endTime":1535.15,"body":"and gives him suggestions"},{"startTime":1530.57,"endTime":1535.15,"body":"how we how we can diversify"},{"startTime":1535.15,"endTime":1536.75,"body":"the way how we dress up."},{"startTime":1537.59,"endTime":1539.13,"body":"\u003e\u003e Yeah, it's amazing, isn't it?"},{"startTime":1539.13,"endTime":1541.73,"body":"I mean, there's something"},{"startTime":1539.13,"endTime":1541.73,"body":"new coming every day,"},{"startTime":1541.73,"endTime":1545.78,"body":"and I think there's"},{"startTime":1541.73,"endTime":1545.78,"body":"a lot of things"},{"startTime":1545.78,"endTime":1547.34,"body":"that should make us excited"},{"startTime":1547.34,"endTime":1551.69,"body":"and should make us"},{"startTime":1547.34,"endTime":1551.69,"body":"positive for for the future."},{"startTime":1551.69,"endTime":1553.29,"body":"For the near future."},{"startTime":1553.88,"endTime":1558.24,"body":"\u003e\u003e And, and in some cases,"},{"startTime":1553.88,"endTime":1558.24,"body":"you know, just a challenge,"},{"startTime":1558.24,"endTime":1561.65,"body":"the notions that we have today"},{"startTime":1558.24,"endTime":1561.65,"body":"about what accessibility is."},{"startTime":1561.65,"endTime":1564.74,"body":"You know, this this simple app"},{"startTime":1561.65,"endTime":1564.74,"body":"that allows you"},{"startTime":1564.74,"endTime":1567.32,"body":"to take pictures"},{"startTime":1564.74,"endTime":1567.32,"body":"of your existing clothes"},{"startTime":1567.86,"endTime":1571.51,"body":"is somehow supporting"},{"startTime":1567.86,"endTime":1571.51,"body":"the needs of many people"},{"startTime":1572.02,"endTime":1576.29,"body":"who might be colorblind or might"},{"startTime":1572.02,"endTime":1576.29,"body":"have might feel stressed."},{"startTime":1576.29,"endTime":1579.81,"body":"So it's a it's"},{"startTime":1576.29,"endTime":1579.81,"body":"an unusual approach"},{"startTime":1580.42,"endTime":1583.83,"body":"and a very practical one"},{"startTime":1580.42,"endTime":1583.83,"body":"that challenged the,"},{"startTime":1583.83,"endTime":1586.58,"body":"the concepts that sometimes"},{"startTime":1583.83,"endTime":1586.58,"body":"we have about what it is"},{"startTime":1586.58,"endTime":1588.02,"body":"and what it's not."},{"startTime":1588.02,"endTime":1590.8,"body":"\u003e\u003e Yeah. And I think, I mean,"},{"startTime":1588.02,"endTime":1590.8,"body":"one of the first things"},{"startTime":1590.8,"endTime":1592.93,"body":"that I realized"},{"startTime":1590.8,"endTime":1592.93,"body":"when I started working"},{"startTime":1592.93,"endTime":1595.87,"body":"for a fashion e-commerce"},{"startTime":1592.93,"endTime":1595.87,"body":"company was and,"},{"startTime":1595.87,"endTime":1598.97,"body":"and also speaking to customers"},{"startTime":1595.87,"endTime":1598.97,"body":"with disabilities"},{"startTime":1598.97,"endTime":1603.03,"body":"was, um,"},{"startTime":1598.97,"endTime":1603.03,"body":"e-commerce in itself"},{"startTime":1603.03,"endTime":1605.74,"body":"is is such a blessing"},{"startTime":1603.03,"endTime":1605.74,"body":"to some people,"},{"startTime":1605.74,"endTime":1608.21,"body":"but it's obviously it can"},{"startTime":1605.74,"endTime":1608.21,"body":"only be a blessing"},{"startTime":1608.21,"endTime":1609.41,"body":"if it's accessible."},{"startTime":1609.41,"endTime":1614.11,"body":"Because if you know, it makes it"},{"startTime":1609.41,"endTime":1614.11,"body":"easier for for you in general,"},{"startTime":1614.11,"endTime":1615.37,"body":"for whatever reason,"},{"startTime":1615.37,"endTime":1618.66,"body":"that you can only shop online"},{"startTime":1615.37,"endTime":1618.66,"body":"or mainly shop online,"},{"startTime":1618.66,"endTime":1621.37,"body":"but then you also have"},{"startTime":1618.66,"endTime":1621.37,"body":"a platform that's accessible."},{"startTime":1621.37,"endTime":1622.67,"body":"That's incredible, isn't it?"},{"startTime":1622.67,"endTime":1625.9,"body":"It just makes it just makes"},{"startTime":1622.67,"endTime":1625.9,"body":"people's lives so much, um,"},{"startTime":1626.46,"endTime":1627.71,"body":"so much more easy."},{"startTime":1627.71,"endTime":1629.82,"body":"And I think we saw that"},{"startTime":1627.71,"endTime":1629.82,"body":"obviously during the pandemic"},{"startTime":1629.82,"endTime":1633.34,"body":"when, um, a lot"},{"startTime":1629.82,"endTime":1633.34,"body":"of e-commerce websites struggled"},{"startTime":1633.34,"endTime":1636.11,"body":"because they realized that they"},{"startTime":1633.34,"endTime":1636.11,"body":"actually have to be accessible"},{"startTime":1636.11,"endTime":1638.17,"body":"because suddenly everyone"},{"startTime":1636.11,"endTime":1638.17,"body":"was stuck at home"},{"startTime":1638.17,"endTime":1639.6,"body":"and everyone was trying"},{"startTime":1638.17,"endTime":1639.6,"body":"to shop online."},{"startTime":1639.6,"endTime":1641.69,"body":"So that was also"},{"startTime":1639.6,"endTime":1641.69,"body":"a very interesting time."},{"startTime":1641.69,"endTime":1645.03,"body":"But yeah, it's I think there's"},{"startTime":1641.69,"endTime":1645.03,"body":"just a lot of opportunity"},{"startTime":1645.03,"endTime":1646.83,"body":"to to do a lot"},{"startTime":1645.03,"endTime":1646.83,"body":"of amazing things."},{"startTime":1648.28,"endTime":1651.33,"body":"\u003e\u003e Um, well, first of all,"},{"startTime":1648.28,"endTime":1651.33,"body":"I know we're pretty much done,"},{"startTime":1651.33,"endTime":1654.3,"body":"but I would like to ask you"},{"startTime":1651.33,"endTime":1654.3,"body":"the question"},{"startTime":1654.3,"endTime":1656.34,"body":"of how are the customers"},{"startTime":1654.3,"endTime":1656.34,"body":"responding?"},{"startTime":1656.34,"endTime":1658.13,"body":"And I would be interested,"},{"startTime":1658.13,"endTime":1660.62,"body":"and how are customers"},{"startTime":1658.13,"endTime":1660.62,"body":"with disabilities responding,"},{"startTime":1660.62,"endTime":1664.33,"body":"but not just from that lens."},{"startTime":1660.62,"endTime":1664.33,"body":"Are your customers noticing?"},{"startTime":1664.33,"endTime":1667.48,"body":"Have you seen data"},{"startTime":1664.33,"endTime":1667.48,"body":"that are telling you"},{"startTime":1667.48,"endTime":1669.3,"body":"your customers appreciate it."},{"startTime":1669.3,"endTime":1671.31,"body":"We see your competitors"},{"startTime":1669.3,"endTime":1671.31,"body":"are paying attention."},{"startTime":1671.31,"endTime":1674.99,"body":"Yeah, I love when I love"},{"startTime":1671.31,"endTime":1674.99,"body":"when corporations do it"},{"startTime":1674.99,"endTime":1677.84,"body":"because you do have competitors"},{"startTime":1674.99,"endTime":1677.84,"body":"and they watch each other,"},{"startTime":1677.84,"endTime":1679.57,"body":"so it becomes a win"},{"startTime":1677.84,"endTime":1679.57,"body":"for our community."},{"startTime":1679.57,"endTime":1683.38,"body":"But I was just curious,"},{"startTime":1679.57,"endTime":1683.38,"body":"how can you tell yet"},{"startTime":1683.38,"endTime":1686.64,"body":"what your customers think"},{"startTime":1683.38,"endTime":1686.64,"body":"about these efforts being made?"},{"startTime":1686.64,"endTime":1687.85,"body":"\u003e\u003e Yeah."},{"startTime":1687.85,"endTime":1692.8,"body":"So obviously collecting"},{"startTime":1687.85,"endTime":1692.8,"body":"quantitative data"},{"startTime":1692.8,"endTime":1695.63,"body":"about accessibility"},{"startTime":1692.8,"endTime":1695.63,"body":"sometimes a little bit tricky."},{"startTime":1696.33,"endTime":1700.86,"body":"Uh, so we try to combine"},{"startTime":1696.33,"endTime":1700.86,"body":"that as much as we can."},{"startTime":1700.86,"endTime":1704.51,"body":"So like noticing, for example,"},{"startTime":1700.86,"endTime":1704.51,"body":"the numbers of, um,"},{"startTime":1704.51,"endTime":1706.78,"body":"people who use"},{"startTime":1704.51,"endTime":1706.78,"body":"assistive technologies"},{"startTime":1707.43,"endTime":1713.04,"body":"and, you know, complete, um,"},{"startTime":1707.43,"endTime":1713.04,"body":"like our purchasing journey."},{"startTime":1713.91,"endTime":1716.24,"body":"Um, we have seen"},{"startTime":1713.91,"endTime":1716.24,"body":"a growth there."},{"startTime":1717.32,"endTime":1718.95,"body":"However, it's obviously"},{"startTime":1717.32,"endTime":1718.95,"body":"hard to tell"},{"startTime":1718.95,"endTime":1721.77,"body":"whether that's just in general,"},{"startTime":1718.95,"endTime":1721.77,"body":"in the past few years,"},{"startTime":1721.77,"endTime":1725.08,"body":"more people have started"},{"startTime":1721.77,"endTime":1725.08,"body":"using assistive technologies"},{"startTime":1725.08,"endTime":1728.09,"body":"or whether it's just"},{"startTime":1725.08,"endTime":1728.09,"body":"those specific people"},{"startTime":1728.09,"endTime":1729.79,"body":"have come to to our apps,"},{"startTime":1730.5,"endTime":1732.2,"body":"I would hope that"},{"startTime":1730.5,"endTime":1732.2,"body":"it's the latter."},{"startTime":1732.72,"endTime":1735.87,"body":"Um, but we try to combine"},{"startTime":1732.72,"endTime":1735.87,"body":"that with, um,"},{"startTime":1736.42,"endTime":1739.23,"body":"just doing a lot"},{"startTime":1736.42,"endTime":1739.23,"body":"of a lot of interviews"},{"startTime":1739.23,"endTime":1743.27,"body":"with people with disabilities,"},{"startTime":1739.23,"endTime":1743.27,"body":"including them in the process"},{"startTime":1743.27,"endTime":1744.56,"body":"putting everything"},{"startTime":1743.27,"endTime":1744.56,"body":"in front of them"},{"startTime":1744.56,"endTime":1745.89,"body":"so that they can validate,"},{"startTime":1745.89,"endTime":1749.59,"body":"especially the things"},{"startTime":1745.89,"endTime":1749.59,"body":"that we are not sure about,"},{"startTime":1749.59,"endTime":1751.24,"body":"which is, I guess,"},{"startTime":1749.59,"endTime":1751.24,"body":"pretty much everything,"},{"startTime":1751.24,"endTime":1753.8,"body":"because you can't necessarily"},{"startTime":1751.24,"endTime":1753.8,"body":"put yourself in the position"},{"startTime":1753.8,"endTime":1755.9,"body":"of, of, um,"},{"startTime":1755.9,"endTime":1758.75,"body":"you know, people"},{"startTime":1755.9,"endTime":1758.75,"body":"with all kinds of disabilities."},{"startTime":1758.75,"endTime":1761.02,"body":"So I try to do that"},{"startTime":1758.75,"endTime":1761.02,"body":"as much as I can."},{"startTime":1761.02,"endTime":1766.22,"body":"I try to, um, just have"},{"startTime":1761.02,"endTime":1766.22,"body":"these conversations and monitor"},{"startTime":1767.06,"endTime":1769.23,"body":"the overall kind"},{"startTime":1767.06,"endTime":1769.23,"body":"of sentiment there."},{"startTime":1769.9,"endTime":1771.92,"body":"There's obviously"},{"startTime":1769.9,"endTime":1771.92,"body":"always going to be issues."},{"startTime":1771.92,"endTime":1775.13,"body":"I am far from thinking"},{"startTime":1771.92,"endTime":1775.13,"body":"that we are going to reach"},{"startTime":1775.13,"endTime":1778.18,"body":"like a point of,"},{"startTime":1775.13,"endTime":1778.18,"body":"you know, 100% accessible."},{"startTime":1778.18,"endTime":1780.16,"body":"That's obviously"},{"startTime":1778.18,"endTime":1780.16,"body":"never going to happen."},{"startTime":1780.16,"endTime":1784.33,"body":"The important thing is that"},{"startTime":1780.16,"endTime":1784.33,"body":"there are no big problems, um,"},{"startTime":1784.33,"endTime":1787.58,"body":"and that we monitor"},{"startTime":1784.33,"endTime":1787.58,"body":"kind of what people want"},{"startTime":1787.58,"endTime":1790.32,"body":"and what kind of change"},{"startTime":1787.58,"endTime":1790.32,"body":"do they want?"},{"startTime":1791.04,"endTime":1792.49,"body":"Um, you know what?"},{"startTime":1792.49,"endTime":1794.47,"body":"What are the things"},{"startTime":1792.49,"endTime":1794.47,"body":"that don't really work for them?"},{"startTime":1794.47,"endTime":1796.44,"body":"Can we change those things?"},{"startTime":1796.44,"endTime":1800.34,"body":"But I also try to because I"},{"startTime":1796.44,"endTime":1800.34,"body":"think accessibility user testing"},{"startTime":1800.34,"endTime":1803.19,"body":"is usually so focused on"},{"startTime":1800.34,"endTime":1803.19,"body":"on the negative. Right."},{"startTime":1803.19,"endTime":1805.72,"body":"The whole point is for you to"},{"startTime":1803.19,"endTime":1805.72,"body":"find the problems and fix them."},{"startTime":1805.72,"endTime":1807.35,"body":"I also try to focus"},{"startTime":1805.72,"endTime":1807.35,"body":"on the positive."},{"startTime":1807.35,"endTime":1810.17,"body":"I try to get that feedback"},{"startTime":1807.35,"endTime":1810.17,"body":"and actually understand"},{"startTime":1810.17,"endTime":1813.34,"body":"what is the stuff that these"},{"startTime":1810.17,"endTime":1813.34,"body":"people actually really like,"},{"startTime":1813.34,"endTime":1815.49,"body":"and what is the stuff"},{"startTime":1813.34,"endTime":1815.49,"body":"that really works for them"},{"startTime":1815.49,"endTime":1816.76,"body":"that makes them happy,"},{"startTime":1816.76,"endTime":1818.51,"body":"that makes it easier"},{"startTime":1816.76,"endTime":1818.51,"body":"for them to shop,"},{"startTime":1818.51,"endTime":1820.33,"body":"that makes it easier"},{"startTime":1818.51,"endTime":1820.33,"body":"to find things,"},{"startTime":1820.33,"endTime":1821.53,"body":"and so on and so forth."},{"startTime":1821.53,"endTime":1827.99,"body":"And um, I think we so far we are"},{"startTime":1821.53,"endTime":1827.99,"body":"striking that balance between,"},{"startTime":1827.99,"endTime":1830.34,"body":"you know, trying to have"},{"startTime":1827.99,"endTime":1830.34,"body":"that positive feedback"},{"startTime":1831.21,"endTime":1836.51,"body":"also obviously being open"},{"startTime":1831.21,"endTime":1836.51,"body":"to correcting our mistakes, um,"},{"startTime":1836.51,"endTime":1840.29,"body":"and just continuing down"},{"startTime":1836.51,"endTime":1840.29,"body":"that path and, and trying to."},{"startTime":1841.03,"endTime":1843.37,"body":"Yeah, just to I guess"},{"startTime":1841.03,"endTime":1843.37,"body":"in the first place."},{"startTime":1843.37,"endTime":1845.01,"body":"Also like using this"},{"startTime":1843.37,"endTime":1845.01,"body":"as a process"},{"startTime":1845.01,"endTime":1846.99,"body":"to attract more customers"},{"startTime":1846.99,"endTime":1849.45,"body":"with disabilities"},{"startTime":1846.99,"endTime":1849.45,"body":"to our apps and our website."},{"startTime":1849.45,"endTime":1852.1,"body":"Because I think"},{"startTime":1849.45,"endTime":1852.1,"body":"one of the problems"},{"startTime":1852.1,"endTime":1855.73,"body":"when you're an established"},{"startTime":1852.1,"endTime":1855.73,"body":"company and in the past."},{"startTime":1856.25,"endTime":1858.15,"body":"Your platforms"},{"startTime":1856.25,"endTime":1858.15,"body":"have not been accessible,"},{"startTime":1858.15,"endTime":1860.72,"body":"is that people have come"},{"startTime":1858.15,"endTime":1860.72,"body":"to the platform."},{"startTime":1860.72,"endTime":1861.96,"body":"They."},{"startTime":1860.72,"endTime":1861.96,"body":"Have checked it out."},{"startTime":1861.96,"endTime":1863.67,"body":"They have realized"},{"startTime":1861.96,"endTime":1863.67,"body":"that it doesn't work for them"},{"startTime":1863.67,"endTime":1865.18,"body":"and they never came back."},{"startTime":1865.18,"endTime":1867.35,"body":"And so I actually very often"},{"startTime":1865.18,"endTime":1867.35,"body":"have conversations"},{"startTime":1867.35,"endTime":1869.86,"body":"with people where they say,"},{"startTime":1867.35,"endTime":1869.86,"body":"oh yeah, I, you know."},{"startTime":1869.86,"endTime":1871.74,"body":"Tried once,"},{"startTime":1869.86,"endTime":1871.74,"body":"maybe 5 or 6 years ago,"},{"startTime":1871.74,"endTime":1873.16,"body":"and it didn't"},{"startTime":1871.74,"endTime":1873.16,"body":"really work for me."},{"startTime":1873.16,"endTime":1874.89,"body":"And I never tried again."},{"startTime":1873.16,"endTime":1874.89,"body":"And."},{"startTime":1874.89,"endTime":1876.84,"body":"After our conversation,"},{"startTime":1874.89,"endTime":1876.84,"body":"they actually go,"},{"startTime":1876.84,"endTime":1880.07,"body":"you know what, I might just keep"},{"startTime":1876.84,"endTime":1880.07,"body":"the app on my phone and I might."},{"startTime":1880.07,"endTime":1881.97,"body":"Try to purchase"},{"startTime":1880.07,"endTime":1881.97,"body":"something sometime."},{"startTime":1881.97,"endTime":1886.57,"body":"And that is, I think, the"},{"startTime":1881.97,"endTime":1886.57,"body":"ultimate goal for for people to."},{"startTime":1886.57,"endTime":1890.52,"body":"Actually be like, yeah, I'm, I'm"},{"startTime":1886.57,"endTime":1890.52,"body":"happy to to use your platform."},{"startTime":1890.52,"endTime":1892.09,"body":"I'm happy to like,"},{"startTime":1890.52,"endTime":1892.09,"body":"try again to."},{"startTime":1892.09,"endTime":1896.05,"body":"Me that's probably like"},{"startTime":1892.09,"endTime":1896.05,"body":"the best um pointer"},{"startTime":1896.05,"endTime":1898.73,"body":"that that we're going"},{"startTime":1896.05,"endTime":1898.73,"body":"in the right direction."},{"startTime":1898.73,"endTime":1900.19,"body":"But yeah, this is"},{"startTime":1898.73,"endTime":1900.19,"body":"our current process"},{"startTime":1900.19,"endTime":1903.55,"body":"and I'm sure that's going"},{"startTime":1900.19,"endTime":1903.55,"body":"to change over time."},{"startTime":1903.55,"endTime":1908.18,"body":"Um, but at the moment, I think,"},{"startTime":1903.55,"endTime":1908.18,"body":"at least from my perspective,"},{"startTime":1908.18,"endTime":1910.34,"body":"we we are going"},{"startTime":1908.18,"endTime":1910.34,"body":"in the right direction."},{"startTime":1910.34,"endTime":1914.4,"body":"So trying to stick to that and,"},{"startTime":1910.34,"endTime":1914.4,"body":"and just speak to as many people"},{"startTime":1914.4,"endTime":1916.8,"body":"as we can basically"},{"startTime":1914.4,"endTime":1916.8,"body":"and just get their input."},{"startTime":1917.7,"endTime":1919.41,"body":"\u003e\u003e It certainly sounds like it."},{"startTime":1919.41,"endTime":1923.39,"body":"And I think that that experience"},{"startTime":1919.41,"endTime":1923.39,"body":"of people"},{"startTime":1923.39,"endTime":1926.03,"body":"having a bad experience"},{"startTime":1923.39,"endTime":1926.03,"body":"and not coming back"},{"startTime":1926.03,"endTime":1927.89,"body":"and, you know, is a real one."},{"startTime":1928.85,"endTime":1931.71,"body":"And and one of the challenges"},{"startTime":1928.85,"endTime":1931.71,"body":"of accessibility"},{"startTime":1931.71,"endTime":1934.44,"body":"is the maintenance"},{"startTime":1931.71,"endTime":1934.44,"body":"of good accessibility,"},{"startTime":1934.44,"endTime":1938.54,"body":"because it's not once and done,"},{"startTime":1934.44,"endTime":1938.54,"body":"but we're done"},{"startTime":1938.54,"endTime":1940.51,"body":"because we've reached"},{"startTime":1938.54,"endTime":1940.51,"body":"the end of our half hour,"},{"startTime":1940.51,"endTime":1942.59,"body":"which is a shame"},{"startTime":1940.51,"endTime":1942.59,"body":"because it's flown by."},{"startTime":1942.59,"endTime":1944.39,"body":"I need to thank Amazon"},{"startTime":1942.59,"endTime":1944.39,"body":"and my Cleartext"},{"startTime":1944.39,"endTime":1947.79,"body":"for keeping us on air"},{"startTime":1944.39,"endTime":1947.79,"body":"and captioned and accessible."},{"startTime":1947.79,"endTime":1951.83,"body":"So thank you so much Twitter."},{"startTime":1947.79,"endTime":1951.83,"body":"It's been a real pleasure."},{"startTime":1951.83,"endTime":1953.59,"body":"We look forward to, you know,"},{"startTime":1954.35,"endTime":1956.11,"body":"continuing the conversation"},{"startTime":1954.35,"endTime":1956.11,"body":"online."},{"startTime":1957.07,"endTime":1959.17,"body":"Thanks for having me."},{"startTime":1957.07,"endTime":1959.17,"body":"Thank you."}]}