Duke of Digital

013 - How to Set Your Business Goals and Achieve Them with Peter Jumrukovski

November 29, 2019
Duke of Digital
013 - How to Set Your Business Goals and Achieve Them with Peter Jumrukovski
Chapters
Duke of Digital
013 - How to Set Your Business Goals and Achieve Them with Peter Jumrukovski
Nov 29, 2019
Brian Meert
Show Notes Transcript
Speaker 1:
0:01
Are business owners that set goals more successful. Stay tuned because in this episode you're going to find out,
Speaker 2:
0:07
presented by advertisement. The Duke of digital will guide you through the rapidly changing landscape of digital marketing, social media, and how to grow your business online. To submit a question for the show, text (323) 821-2044 or visit juke, digital.com if you need an expert to fix your ads, the friendly team at advertisement is ready to help visit advertisement. That's M I N t.com or call (844) 236-4686.
Speaker 1:
0:41
Grow your business. Here's your host, Brian Mitt. All right, we have a special treat today. I'm joined by Peter Ruco ski. Oh, nice. I love it. I love it. Um, you are an author. You've written the goal book, uh, which is available. You can find it online, uh, on Amazon. Uh, it's a, it's a bestseller or I, I, I've got it. So I know it's gotta be, there's gotta be a lot of other people out there. Um, you are the host of the I love success podcast, uh, which I just found out, just crossed the 150 episode milestone or it's getting there. It's about to come out. Oh, that's awesome. Well, it is fantastic to have you on the show. I'm telling me, I want to know for the listeners, tell us a little bit more about yourself. I know you also have, um, you know, there's some, a world medalist, uh, in karate. Like give us a background on you and uh, and tell us a little bit more
Speaker 3:
1:41
cool. So kind of the quick story. I'm this chubby, bullied kid who found his sacred place in karate. My father was my sensei, so I didn't have any friends, but I had karate. And in, in the dojo is like everybody's equal. If you do the work, you have the geek and you work hard and you get results. So I had a lot of time to spend there and also a lot of pain because once I started competing, I wasn't that good. So I started losing. But somewhere along the way, I was like, I'm going to keep doing this and keep doing it. And I became pretty good at that, which gave me confidence. You know? And when you have confidence as a person, life is a little bit better. That's why I encourage everybody to work on something, to try to be a little bit good at something.
Speaker 3:
2:33
And uh, that's going to give you a little bit more confidence, which is gonna improve your life in a way as that's kind of the short story. After my career as an athlete, I wanted to give back to other people. So I wrote a couple of books. I'm here sharing because I love seeing other people, you know, evolve especially with people that are just like me, that the kind of chubby kid or like Bullitt kid who didn't have everything to succeed. But I want to give them the tools to show that it is possible. And you, you went on to become a world medalist, which is, you know, cause you, cause you start out with, Oh, I was, you know, a little kid and I wasn't very good. But that journey took you to where you were in the world championships. Um, which is incredible.
Speaker 3:
3:19
So I think what I wanted to do with kind of today's episode is walk through the process of do business owners, whether this is, you know, a fortune 500 CEO or someone that's just trying to start their first business, is it important for them to set goals? Do they need to set goals? Are people who set goals more successful in life? Um, and so I know it's a big question, but I don't walk us through kind of what was, because you wrote the book on goals, so like what was the inspiration first starting out with that? Like what took you from, you know, competing in world championships to I need to help share with other people how critical goal setting is. Yeah. So I mean if you, there's a saying, right? If you, if you don't stand for something, you'll fall for anything. Yeah. And I truly believe that.
Speaker 3:
4:16
So your core values in life are important. And I think for me, one of those things is to have a direction in my life. And when I don't know that direction, at least find something to hold on to what is going to be the next step. So 2012 I got a, I became a world medalist after 20 plus years of training one day, everything aligned for me, which was amazing. So I was this happy guy. I was in Sydney, Australia had drinking their Sabir called blonde, which is pretty amazing. I had, I remember the day after we were on manly beach, which is like an amazing beach for people that haven't been there, had these like really that burger have never tasted so good and that beer, Oh it was amazing. And then got back to Sweden at the time, like two or three weeks after, I think it was December 19 there was like a conference call.
Speaker 3:
5:12
I worked in sales for a company and we were sold marketing as I was doing good. But the product that was selling didn't do that good. So they were like, Hey, um, you guys don't have a job. So basically I got fired a couple of days before Christmas. So kind of imagine like being on the top of the world, like literally basically. Yeah. And then like get getting fired from your job. So it was such a big leap from being this happy person to like, Oh fuck, what am I going to do now with my life and you are wearing, supposed to be there all my life. I wanted to share, I wanted to help people. So I was like, yeah, what am I going to do now? And I wanted to help people. So I said, yeah, I'm going to write a book because I want to do lectures.
Speaker 3:
5:59
I want to speak and, and, and share my journey about the goals. And if I have a book, I looked at other like good speakers and everybody had a book. I was like, people are gonna think I'm smart if I've written a book. So that was kind of the story. I decided to write a book in 40 days. I didn't know anybody at the time who had written a book. So I just Google how long is a book? And Google gave me this brilliant answer. Hundred pages in times new Roman size 12 is going to be a book of about 160 pages. And for everybody who has the gold book, you'll see that it's 161 pages. So Google was fairly accurate on that. So it was like a hundred pages, didn't have a job, had this amazing library right where I lived. I'm going to go there every day for 40 days and write between two to three pages a day cause I, I thought something that I really enjoy in my life, something that I'm good at, I can at least write two to three pages. I'm just going to take that next step, next step. So everyday I went through the library, I bought a cappuccino, double shot espresso. I sat at the same table every day for 40 days. I didn't tell anybody about this book wrote when I was done, I left some days it was like two hours, some days like they kicked me out of the library and that was kind of the process to show that I something that I've never done in my life. If you follow the process that I write about in the book, in do work
Speaker 1:
7:31
now you wrote, you wrote 40 days every day, every day you went and you just, and even if there are days where you weren't feeling super inspirational or how many, you would still write as much as you could and then walk out and come back the next day. So you showed up.
Speaker 3:
7:47
Yeah. Yeah. So that's the, that's the thing of the, in my life, I've never been talented in anything. But one thing that I learned from martial arts and from my father is that show up even when you don't want to show up, because that's when things are gonna change. And you don't have to have, you don't have to do these crazy big or long procedure for anything. Just do something like people go to the gym for three hours and I'm like, I don't have time. Fuck that. You can do like 10, 20 pushups every day and I promise you you're going to be better off than the guy going to the gym for three hours and once a month. Yup.
Speaker 1:
8:25
Yup. You know, it's, uh, it is from like a personal story, but when I moved to Los Angeles, I wanted to get into entertainment marketing and I didn't have a job and I would send out resumes and just couldn't get phone calls back and it's a difficult industry to get into. Um, and I was trying any door I could and I would just spend a couple of months and just didn't have a lot of opportunities. But I remember, you know, during that time, which for me felt horrible. Right? I've got no job, no money. Um, you know, just trying to find any sort of way, you know, any sort of job that could get me by a little bit more, I would take it. Um, but I would, when my schedule was open, I would dress up, like I was going into an office and I would go into Barnes and Nobles and I would sit there with a laptop or, and if I had nothing to work on or no resumes to send out, I would get a book off the shelf and read it.
Speaker 1:
9:14
And I think that's where a lot of the things about goals came into my life. Um, and, and realizing how critical was, and even when I had nothing, I was like, man, I've got to show up. I want to get work so I need to act like a person that had work would, um, and show up. And sure enough, you know, things eventually did work out, uh, in that area. But it's just, it's crazy because a lot of other people would be like, well, I'll just wait until a door opens. And I was like, I'm going to go and work to get a door to open.
Speaker 3:
9:48
Yeah. I, I agree with you. And like even if you're, you have this amazing business idea, you're going to start like calling all your prospective clients and nothing happens. You still got to learn. You've got to practice. And then this, like a lot of my best opportunities in life are just come by chance. But I truly believe it was because I did all this work and universe in some fucking way. Just kind of say, Hey, this guy is doing the work. Let's open a door for him, even if he didn't knock on exactly that door, but he knocked on 300 fucking other [inaudible]. So, um, I'm not sure if I'm allowed to curse. He let it out. So, yeah, I mean, I've heard
Speaker 1:
10:31
the quote is like, the harder I work, the luckier I get. And it is one of those things, you know, you hear maybe if you haven't achieved success yet and it sounds like, Oh, this is great. Like one day doors are gonna open, but it really is just putting in the time, I think in Arnold Schwarzenegger's autobiography, he was like, people asked me, were you genetically better than everyone else and what was going? He's like, no. He's like, I have a brother. He doesn't have a body like me. He's like, I was in the gym. I did reps, reps, reps more than anyone else. Like I was there working out harder and try is like, I wanted to be, you know, the biggest, and it was just, I had to show up and I did more bicep curls than anyone else that was in the gym.
Speaker 1:
11:15
Um, and he's like, and that's what led me to, uh, to become the world champion, which I just, I always found fascinating is just the process of you've gotta show up and you've got to start doing the work and putting and get moving. And that's, that's what I would say. Like you said, show up, mine is, you know, kind of like get moving. You've got to do some sort of action to move you towards the point that you want to go to. So let's, let's take a step back, which is to get to that point, a lot of people are, you know, they don't know. And I would say from the friends that I have in my world, the thing that I hear from them commonly is, well, I just want to be a millionaire. Like they know that they want a lot of money.
Speaker 1:
11:54
And I'm like, well how are you going to do that? And like, I have absolutely no idea, but I want a lot of money. And I'm like, well that's a start, but what's the reason or what are you good at? Or what do you enjoy doing? And so it's just funny that a lot of times the feedback I'll get is just money. Money is going to solve all my problems and that's my goal. And I'm like, I don't know. Let's take it back to what do you really want in life and to go from there. So let's run through this. Does every business owner need to set goals?
Speaker 3:
12:24
Yes. 100% so just to kind of piggy back on what you said, like working hard and showing up is important, but also to work in the right way. And when you don't know that you need to Google that, you need to be around people that can tell you what to do and like kind of learn. So you don't just do the wrong things, which is not good either. Like because we were living this like hustling wire man, it's not always that the biggest hustler that wins. Right. So I just wanted to, to kind of clarify that, because a lot of people like, yeah, I'm, I'm working so hard every day. It's not all about that. Sometimes it's Thanksgiving, you're going to be with your family and that's going to make you better at work instead of just pounding their phones on Thanksgiving. You know what I mean?
Speaker 3:
13:08
But setting goals truly believe it's important to have a direction in life. And I know like you said, a lot of people just want to make money and just ask us like what is going to change in your life, especially in your personality and who you act and show up just because you have money. Just ask yourself that question as I think you might have a nicer apartment, a nicer car, nicer dinner, nicer, eh, traveling, all of that. But what's going to change with you as a person that's going to improve your life when you have this money? Yeah, cause nothing. Unless you do the work
Speaker 1:
13:49
well we'll change. Yeah, yeah, yeah. Oh man. It's, um, what I think is, is fascinating is there is like some guidelines for setting goals and, you know, a lot of people, it's just, it's surprising because it's been something that I guess has been in my life for a while that, you know, I would hear in either research or studies or other motivational speakers be like, yeah, you need to write down your goals. You know, you need to, to be able to follow these guidelines. Um, and, and you know, that's the way you do it. So I always was like, yeah, sure, why not? Like, what does it hurt? There's no harm for me to write down my goals or to put them out there. Like, Hey, let's see what happens. And I think we were, we were chatting quickly before this started and I was like, if I look back at the goals I've written down, it blows my mind because I would say 70 to 80% of them are achieved, which is crazy. And I'm like, well, you know, there's a bunch that I don't get. And all the times, you know, we can talk about that. Um, but what's fascinating is is, you know, I lay out this blueprint of where do I want to go. And usually looking
Speaker 3:
14:52
back, I'm like, man, I went exactly where I pointed. I was like, I wanna go in that direction. And there it is and I wanted to go over there and then that happened. Um, you know, so I, it's just fascinating to me. You know, I've heard there is, um, I think in your book you talk about smart goals as, yeah, smart is a great model. I have a model that I've even simplified that I just shared it with you please. And it's very simple and that's like I based my whole life and goal setting on this. It's just three things. The first thing, decide why you want to do not what your mom wants to do, what society wants to do, what you really want to do and what is going to get you by doing that. Not only money, like who, who are you going to be?
Speaker 3:
15:37
How is, how is it going to taste, feel and be this person. Yeah. Once you decide what you're going to do, the next step is and you and write it down. So write it down. It's crucial. Like everything I've written down, it's amazing. It's just like you in some amazing way. Even if I forget to look at that goal, it's happened sometimes and then I just find that shit, I was moving in that direction and that is because it's hard. We can lie to anybody but lying to yourself with a piece of, with a pen and paper, I was working with this national team and I had them write down, they were going to the world championship. I had them write down their name and world champion next to it and everybody was like shaking. I can't do that. I can't do that because once you do that it's like, Hey, now it's on.
Speaker 3:
16:24
There's no more excuses. I'm not going to lie to myself. And I think that's the power of writing down your goals. Yeah. And I've seen like I've had more than 150 guests, which is like Olympia as UFC champs, like onto like crazy successful people and almost everybody write down their goals. Yeah. So decide what you want. Write it down. Number two is make a plan. Make a plan. What are you going to do on a daily basis to achieve your goal? So always ask the people that I've been talking to. If you have like if you are passionate about something, you have 10 15 minutes every day to put into that no matter how busy you are, like how many businesses you have, how many kids, like how many wives or whatever it might be. You can at least put 10, 15 minutes a day just taking one or two or three steps.
Speaker 3:
17:15
If you can take three small steps everyday towards your goal. Just imagine in one year like just imagine you here in like a thousand steps at how further away are you going to be? Yeah. And then ask yourself if you do that for 10 years, like for example with my podcast, I'm going to stick around. I'm going to do this. So that's why I moved the needle. And people are like, that's so cool what you do. No, it's not fucking cool. It's just like one step at a time. You can do it too. Don't make me eh, someone that I'm not, I'm just regular person.
Speaker 1:
17:50
And you can be that person to just do it if you don't know how to, how to do it. Google it. Ask somebody. People are helpful. It's such great advice. Yeah, I, I know that, you know, it's, it seems daunting sometimes when you know, if you take Mount Everest, right? You're like people climb Mount Everest. If you took a random person and you're like, Hey, and they're like, I want to climb Mount Everest, it seems a million miles away. Right? They can, there's so many steps that need to get there. And you know, for me, I'm always like, so take the first step, like what's the harm? What, where direction is it pointed? And start packing your bags. Start figuring out how much plane tickets are like those are the steps that need to go there. Which I think goes back to kind of the what, what do you want?
Speaker 1:
18:36
Um, or deciding what you want. When I've always described that to people, I tell them it's the notebook principle because in the notebook there's a part where the guy is talking to the girl and he's like, what do you want? Yeah, what do you want? And I was like, that's exactly it. Like they make memes out of it. And I was like, that really is, you need, you know, Ryan Gosling to say that to you, uh, in a, you know, in a boat or in the rain, uh, you know, what do you want? And that's, that's where I think when it really comes out from the person, it's not you. Right? It's not parents, it's not a relative. It's not friends. You were deciding this is the path I want to go on. It's empowering. And I think it's, it's what begins to set what would be your North star.
Speaker 1:
19:18
And I mean, most people want a lot of things. I want a lot of things to just choose one thing, decide what you want, make a plan. And then do it. It's not harder than that. Those are the three steps that you said. One and two. What was the third one? Oh, do it. Just take action. And that's where people like kind of drop off. Like we were talking about that the day after Thanksgiving and we're sitting here like 8:00 AM recording a podcast. That's what I called doing it, you know, because why are we here? Because we want to move the needle. We want to help people. Yup. And for that sake it's worth going to bed like an hour earlier going up at early today to come out here and because that is going, what is going to distinguish us and why are we doing it? Because we have a Y w it makes us happy to help others.
Speaker 1:
20:15
We are going to grow our businesses, we're going to grow our lives. We're going to help more people. Yeah. Now this brings me to my next question, which would be, you know, what happens when you fail or miss a goal? And, I mean, a great example of this, we were chatting before the show started, is that you were like, Hey, I thought you had all the podcasting equipment like a while ago. Did you do that? And I never did. I, I bought a bunch of, you know, microphones and got ready to go and something sidetracked me. And I had a goal to start a podcast and it took me a couple of years before I started it again. Um, and all of that, I look back and I'm like, ah, I wasted, I missed all those opportunities. I'm a failure. I didn't do a ride. I should've done it.
Speaker 1:
20:58
Um, and it just was circumstances beyond my control that I was like, I need to put that back. And I got back to where I eventually wanted to be. It just took some time. But that isn't necessarily a, a lot of people would view that as a failure. And I was like, no, it was a detour. It was a detour. I knew where I wanted to go and I kept trying to, um, you know, it was still in the back of my mind. And the minute things could realign. I was back on track in the direction I want to do. So walk us through what is your advice for when someone misses a goal or fails? Go. Maybe they know what they want, they're going after it. They're taking action
Speaker 3:
21:36
and they, it doesn't happen. I mean, first of all, I just want to say just by having a dream, I love you for that. You know that, that's amazing that you want to create something. Even if you stop right there, that's cool. Cause if you don't have anything that you are, that's important in your life, find something. It's not about like achieving all this amazing success and creating all these things. It's about taking small steps and being kind to yourself. You know, things could happen. That's okay. I know you're afraid of going after it because maybe you only have eh, zero customers or like you'll put all this energy in and your relatives kind of laugh at you because it's fear of failure. If you can strip that away and kind of realize that we all gonna die fairly soon, you'll you'll kind of know that. Like, why am I trying to live up to all other people's expectations by having a pod? Cause it must be the number one podcast or if I'm starting in business, it's must be perfect. Like perfection will crush success. You know, please just take a step and realize that you are loved and your performance is not your life value. You're already worthy. You're already amazing. What you do is just in bonus.
Speaker 1:
23:02
Oh man. So it's, it's beautiful. Um, you know, I just, I know that a lot of times in the online world, you know, there's a lot of noise out there and a lot of people yelling on here's how to do it and look, I've got my Lambo or I've got my private jet and this is what needs to happen and I know all the things that you don't know cause maybe I have more stuff than you. And I made a good example of that. I love grant Cardone. I lock, I watch a lot of his videos and he's got great advice. Um, but a lot of his stuff is built around 10 X, whatever you're doing, you should grow at 10 X. And I just know that 10 X every year, you know, to some extent is by definition impossible for most people. So by following at some point
Speaker 3:
23:46
you're going to get to a place where you're like, you know, maybe I only grew eight X. Does that mean like you're necessarily a failure? But I think it goes back to the principle of, you know, happiness and really, and I think the goals that you set should be aligned in terms of, you know, one you want to grow, you want to do better at business, but you also need to do what makes you happy at the end of the day. And I think a, I see a lot of people put that secondary for success, um, and their life can become out of balance and then they become unhappy. What are your thoughts on that? I mean, first of all, ask you, so what's the end game like? Why am I doing this? So like I remember the first time I became a national champion in karate, I was 18 years old.
Speaker 3:
24:33
And what happened was that I made it to the finals and in the finals my opponents couldn't compete. I see what's injured. So I became a national champion. But without winning the final, eh, who cares, I cared a lot. It made me feel like a fraud. It made me feel like I'm not good enough. So the whole year leading up to the national championships, I was like, I need to defend this, I need to defend this. And it may be trained very hard. It made me like become better, but it made me miserable, you know? So what's the worst thing ever? And I was young, I didn't know what to do and I eventually won the next year. And instead of being like, yes, I was like, ah, you know, you don't want to live a life with like, yeah, you want to leave it live with. Yes. Even if you don't win, if you put everything you could at that moment, that's okay.
Speaker 3:
25:31
Like don't be that. Like I just made it. So what, what I think and believe is important with the goals. It's just a way to kind of set you on a target. It doesn't mean that you have to accomplish that goal because you can change and you can like reprogram yourself. But you need to be able to say, I'm going to do everything to achieve this from what I can and what's important for my values. And then whatever happens, you'll take it from there. I'd love that. Um, you walk, I guess is it important, you know, also in, you know, there's business goals in a personal kind of setting. You know, a lot of times business goals is I want to get a raise or climb the ladder or move further up. In terms of personal goals, would you have any advice or recommendations for people that are, you know, just trying to be like, I wanna, you know, eat healthier or spend more time with my family. I mean, a lot of times the elements in life that you know, would be, keep people balanced with could be, you know, health or spirituality or family or relationships
Speaker 1:
26:44
or work or money. A lot of those are opposing forces, which means when you put more time into business, it has to come from somewhere, less time from family, less time from your relationships, you know? Wow. How does that transpire into setting goals for personal life? Like should you set goals that try to be balanced? Should you go to become, I mean, it'd be, and I would say this because you at some point in your life set goals and went after and became a world champion. Uh, and that's awesome. You know, during those times, was everything perfectly balanced or was there other things that took a second, you know, second seat to going after this one thing? And what would be your advice for people out there that maybe struggle with wanting to start a huge company but wanting to be a great parent?
Speaker 3:
27:38
Yeah, so, so for when you grow something, you need to put like a lot of attention. I believe life comes in seasons. You just need to know when to back out of that. So like I trained so, so hard for a long time of my life, but actually leading up to the the world championships, I train hard, but I made time for others. I think it had like one or two beers the day before the competition and before in my life I would like that's going to make me not perform. But now I believe that that bond beer actually made me perform better because I kind of relaxed. I was like, I've done everything I can. It's not about, I can't force myself to become a world medalist. I can't. You can't force anything. You can only like show up and do the best you can and then life will show you where you're at in this moment.
Speaker 3:
28:30
So it's important. Some parts of your life you might have to focus on the business side. Just don't lose your family just because you're doing that. Talk to them. And if it doesn't work out, take it in a slower pace because look at the end game. Like, why are you doing this if you're never enjoying the fruits of your labor because you're always onto the next thing and listen, I was always onto the next thing, which means you're never fucking present and you're not enjoying the things that you're there for in the first place. Right. Because you have this fear. Like I remember like when when you walk into a dojo sometimes like I believe every time I put on my G and the black belt, I have to represent something. Right. And everybody knows that this guy is really good, which if you have it in the wrong mindset, it could stop you because you always like cautious in life. Yup. Or you can say, Hey, this is how I show up. I fucking fail just like you. I bleed too. It's okay. Yeah. And then you do the best you can with that.
Speaker 1:
29:34
Is there ever a time when people can set too many goals that you think they get into the process planning
Speaker 3:
29:43
forever and ever and ever without, you know, the third step that you had was take action but you know, do you ever see people that become so detail oriented, um, with trying to set every goal and know when everything's going to happen that that becomes too much? Yeah, I'm like that sometimes I want this perfect plan and then I'm like, then I can do it. Just like for example, sometimes when I want to buy a camera for my podcast, I'm starting like doing all these research, I want the best camera, but that doesn't matter. They're all good for my purpose. They're all good. Just go and buy something and move onto the next episode because that's going to help you share. So I'm a victim of that. To plan, buy, take action. Yeah. It doesn't have to be perfect. That's why we see like a lot of times I was an eh, like this guy who couldn't talk to girls when I was younger.
Speaker 3:
30:37
Bad confidence, low self esteem. So I was always like, when I was, how would I saw this girl that I wanted to talk to and until I planned some other do that they couldn't, like they were not me, but they just did it and they like took their number or they went on a date or because they did it. So sometimes like don't overthink, don't over plan because the person that actually takes action is gonna win in the long run. Yeah. Yeah. I think it's, you know, it's, it's remarkable to see how, you know, sometimes you can build up in your mind how scary doing something could be. Um, and a lot of times, you know, setting a big goal, you know, it's scary and especially telling other people or putting it out there where you're like, I'm going to do this because if you don't make it, people were like, Oh look, you failed.
Speaker 3:
31:25
Or things like that. Or you know, even still, it's just a matter of, you know, feeling like you let others down. Uh, it could be along those lines. So I just, I know that so much goes into your goal setting and it's critical and, and to some extent, the worst that can happen if you don't make it is you get, you get a no or it doesn't work and you can try again. You learn something, you learn something, there's knowledge. And I think it always goes back to like myself worth, why are we afraid of failing? Because we think we're worse as human beings if we're not achieving this success. And that's why I'm trying to help you. I know it's not easy. I'm in the same position, but know that you are already worth it. You know there are people loving you. So start giving yourself love and understand, even if you became become everything you ever wanted, if you don't change the way you think about yourself, it's going to be the same.
Speaker 3:
32:27
It's going to be the same fucking person. So it's all about knowing like, Hey, I'm going to go after this. But even if everybody laughed at me when I'm naked, like for example, for me, I, I've been like, had my ass kicked in front of so many people and had hurts, but now I realize it's not because I'm a bad person. I just wasn't good enough in that specific field at that day and I can improve that. Yeah. But I'm already worthy. Uh, I, I think that's so, such a beautiful wisdom, um, to share because at the end of the day, I mean, you set goals to try to achieve more. You set goals to grow. Um, as a person, you set goals to achieve a life that you want, but to some extent, even before all of that begins, it's okay who you are and it's okay where you are and it's okay what you've done.
Speaker 3:
33:22
Um, and I know you people have expectations or other people in your life may have expectations for you, but ultimately like you are valuable before you've even started. Um, and that's just a wonderful thing that to remember that no matter where you go or what you do, you are an incredible person. Um, and you don't want to be perfect. Like I always say that perfect is boring. Human is beautiful. I like some of my best moments in my life has been when I failed miserably because people have reached out to me and like given me a hug and a hand and helped me take that step to the next level. So it's okay to realize that you can always be super successful. I wish you the best. And if you go, if you don't give up and keep pushing forward, you will reach there. But you have to be able to understand that life goes in seasons and maybe it's time for you to learn the lesson and see who is really in my corner when things are not that amazing and who, who can, who's corner can I be when they need me, and how is that going to elevate my life?
Speaker 3:
34:33
Yeah. And there's now you mentioned something earlier or quotes that you had, which is you don't like being first. You're like, I, I, it's always in a bad place to be number one. Can you talk a little bit more about that? Like your methodology behind that. Cause you were saying when you're in that it gets you in a bad mind place or I forget exactly what you said, a little bit misunderstanding. So what, what I believe, for example, I had Kenny Florian, the UFC fighter on my podcast and he's been like a three time title contender, which means he's been the second best in the world for a long time, but he wasn't number one. And so I was just asking him and talking to him like, what's your opinion about that? And he's, he said, yeah, I really wanted to be number one. So it does hurt, but what I've seen in my life, I aim to be number one, but it's not always the best to be number one from a happiness perspective.
Speaker 3:
35:29
How I got it. Okay. So I want to encourage you that are listening. If you really want to be number one, no, as you need to pay the price for being number one for me and my life is not right now, it's not that important that I'm number one. For me, it's important that I live a happy life, that I'm making an impact, that I, in every interaction with people that I meet, that I can give something to them that's more important to me than, than having them being number one. Do I aim to be number one? Yes. But I'm not going to sacrifice my family, eh, I'm not going to sacrifice my health or my wellbeing to be number one. If, if I can be number five and have like an amazing relationships with my family, if I can go on this beautiful trips, if I can have time, Brian, to grab a coffee when you need me. Yeah. That's going to be more important for my life when I look back before I die and say, Hey, what did you do with your life? And I was around for the people that needed me. I did everything I could. Maybe I was number one, maybe not, but that's totally okay because I did what I could and I did what I thought was the best.
Speaker 1:
36:45
Oh, that's wonderful. Um, do you, you know, as we kind of come to a close here, is there any final advice that you would give out to other business owners in regards to setting goals or achieving goals or, you know, just running a business in general? Maybe anything that we didn't touch on already that you're like, these are my final words of wisdom, uh, for the listeners.
Speaker 3:
37:07
Yeah. Work on yourself. And the first advice I would do just, just kind of go to a spot where you can relax and kind of like close your eyes and visualize yourself having the business off your dream and just see who is that person that is running that business. Like how is he treating other people? How is, where is he going on vacation? What is he eating? Or she, eh, how is your like, which gym do you go to? What are you doing in your life? That is an amazing human being and work on that. And I promise you the business will flourish.
Speaker 1:
37:48
I love that. Peter, thank you so much for being on the show. Uh, for anyone else that's listening, you can check out his podcast. I love success podcast. Get his book the goal book. Um, yeah, thank you so much for joining us and we'll see you on the next episode.
Speaker 2:
38:03
Thank you for listening to the Duke of digital podcast with Brian Mitt, one to network with other business owners. Join our exclusive group at facebook.com/groups/duke of digital fancy the Duke. Leave a five star review on your favorite podcast app. And you can be mentioned on the show. The Duke of digital was produced by advertisement and recorded in Hollywood, California. All rights reserved.
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