Duke of Digital

022 - Finding the Right Mindset For Business with Vicki Fitch

December 12, 2019 Brian Meert
Duke of Digital
022 - Finding the Right Mindset For Business with Vicki Fitch
Chapters
Duke of Digital
022 - Finding the Right Mindset For Business with Vicki Fitch
Dec 12, 2019
Brian Meert
Show Notes Transcript
Speaker 1:

Sometimes in business. The biggest obstacle can be your own mindset. In today's episode, we're going to show you how to dream it, believe it and achieve it

Speaker 2:

presented by advertisement. The Duke of digital will guide you through the rapidly changing landscape of digital marketing, social media and how to grow your business online. To submit a question for the show, text (323) 821-2044 or visit Duke of digital.com if you need an expert to fix your ads, the friendly team at advertisement is ready to help visit advertisement. That's M I N t.com or call (844) 236-4686

Speaker 1:

grow your business. Here's your host Brian Mitt . I am really excited today because on the podcast we have a special guest, Vicki Fitch . You are an author, you are a speaker, you're a business consultant. It is great to be able to have you here.

Speaker 3:

Thank you so much for the invitation. Honestly, I'm so excited to be here as well and um, you are, I have listened to your podcast episodes.

Speaker 1:

Yeah, we've been doing a lot of them, so we're trying to, to get more out there, which it's, it's exciting and it's been fascinating, the process so far. Um, I've really enjoyed it, but thank you for , for listening to them . You're welcome. Um, well I wanted to, let me, let me finish with kind of introductions. You have over 20 years of experience in direct sales. You have, I mean, I was impressed by this. You started your first business at the age of 12. I did. I did. Now is this like eliminates Dan or were you, what, what's the story behind this great

Speaker 3:

story? Right. Because I was, you know, I'm, I always pretend online. I'm only 22. My followers know my son's 23 now, so I kind of have to up that game a little. But , um , when you were 12 back then, back in the day, we did not get an iPhone six when we turned six. Right. We needed that curly courted thing that was next to the phone. And I wanted a phone line in my room, you know, I was almost a teenager and it was ready, you know, I was ready to kind of assert my independence and my dad said to me, I'm not paying for you to get a phone line and you know you're going to have to earn money. And I had an older brother and sister that had already pretty much tapped the babysitting market in the, in the area. And my dad's friend happened to be there and uh , he owned an insurance agency and he said, I'll pay you if you can get people to book appointments with me. Now I wasn't sure, like later on I realized, I'm not sure if he was just trying to get rid of me or not, but I took that phone book, which back then, you know, I don't know how old you are, Brian, but I'm older than 23. And the little phone book was, you know, a good five, 10 pounds. I brought it into my parents' room and I made phone calls and when I came out about 45 minutes later, I think it was 23 people that had said yes and he was like, like, you know, and I think that was, I called myself like the original telemarketer before telemarketers were so not cool. And that's when I realized, you know, here I was at 12. It was that, that I didn't have any fear of the, and that's, you know, most people really do. And I just said, hi, this is Vicki with, you know, I was farmer's insurance at the time and um, I was just calling to see if we can offer you a free estimate. And people went, okay. I was like, all right , I'll have mr Bruner call you tomorrow. You know, I just made some notes in the phone book, you know, I wish I had that phone book with my little list , scribble notes. But that just started my entrepreneurial career of recognizing there are opportunities and you know, and then it grew from there. I did other things.

Speaker 1:

It is really fascinating in business how a lot of times opportunities can come in so many shapes and sizes and it's really a matter of you realizing that they're there and being like, I'm going to go after that. And you never know where that can lead.

Speaker 3:

Yeah. And you just being bold enough or open enough to say, okay, you know, let me try it. What's the worst that can happen? Right.

Speaker 1:

I love that behind it was the phone before cell phones. That was how you talk to your friends. It was how you knew what was going on. He didn't want to be left out and you had to do it in the middle of the living room with the entire family listening in like, okay , yeah . That's why I wanted it in my room. I wanted to, you know, I wanted to grow up. Yeah , I was 12 I love that you look to your dad and you're like, challenge accepted. Here we go. This is it. Oh, I need to pay for my own phone done. We're going to make that happen really quick. All right, so you purchased your first home at 19, you had your first company by the age of 20. Um, what impressed me was that you wrote 12 books in 12 months, which I mean I've, I've written, I have a book that's on Amazon about Facebook advertising and I've written it three times. We write it every year and it feels like it takes 12 months to update it because it's changing so much and I see 12 books in 12 months and my mind just kind of explodes because I know how much goes into writing a book and getting it right and working with editors and proofreaders and designers and it's , it's mind boggling. There's a lot that goes into it. So 12 and 12 months is impressive. You have , um, you know, one of your books is called direct selling one Oh one. Um, that's part of your 12 books in 12 months. Program number one. Okay. Yeah. Is there anything else that I've missed? Cause it feels like I could go on for probably the whole, the whole time.

Speaker 3:

There's a lot, I think going on by , actually as a funny thing, yesterday I launched book 13 it was a bonus book in the Trump books, 12 months because I launched the 12 books, 12 months on 1212 at 1212 so that was the whole marketing thing, right? And so I thought, how can you start it on at 1212 and 1212 and this 1212 at 1212 not have something. So I created a bonus book. And in there I also wrote a children's book that I haven't released yet, but I did, Oh, I sketched it out on the way to a trip to Northern California, you know, just making, I'm not an artist by any means, but I sketched it out and wrote it. So there's actually 14 that were done and it's been really, it's crazy and exciting and my publisher couldn't keep up. I actually started my own publishing

Speaker 1:

company at the same time. So I think there's not enough. I'm going to take a wild guess that you never, your superpower is you don't need sleep and you can just keep going 24 hours a day. I do need to sleep, but I don't sleep that often. I have so much energy and you know, people are saying, what do you drink? It's like pretty much water. It's water. I do have, I do drink a cup of coffee , one or two cups of coffee in the morning and I do like diet Pepsi. That's, I mean, you know, I probably, you can bleep that out if you don't want to have them, but I do enjoy that, but I really, it's just a kind of an internal, when you're excited about what you're doing, it's super, super cool. All right, so before I move on, I want to make sure that people who are listening have the ability to find you. Do you have a website or you know, what is the best ways for them to stay in touch or follow you? Absolutely. I do have a website. It's Vicki fitch.com it's V I, C K I F as in Frank, I T C h.com and I'm at Vicki Fitch on most platforms. There's a couple I'm at Vicky underscore Fitch, which I call the curse of the underscore in one of the books. So we talk about that is that, you know, when nobody knew when we were starting social media platforms that when a platform starts, get in there, get your name and then try and make sure it goes across all platforms. Um , so I do have the curse of the underscore in a couple of , uh , and I said, it is really funny. I've been, I've got a unique name that there aren't a lot of other people with the same name as me. And so, you know, through all the internet, you know, everything, I'm like, yep, there's my name, there's my name, you know, it's good. I went to sign up on ticktock and it was like, your name is taken. And I was like, what? And I go and look, and it's, it's a younger guy and I was like, this guy beat me. I was like, I'll say I'm stepping up my game now. This is all new platform. It really is the curse, the curse of the underscore the dot . Or the zero one or something with one, you're like, Oh man, that guy was number two. That's funny. Okay, well I wanted on this show , um, to discuss a topic which you write about or talk about, which is the process of we all want to make it to success Island and I love that cause I love islands and I lived in Fiji for a year and any place it's warm and sunny with beaches and coconuts I'm in and you're like, let's talk about success out . And I was like, ah , it's it. I w I want to be on that Island. Um, where did this concept come from? And I want to talk a little bit about that. You know, that as well as you talk a lot about perseverance, overcoming fear, having confidence, you know, where did this come from in this concept of success Island and making the way to , uh , making it way there, I guess. You know, it's funny, when I started the 12 books, 12 months project, it wasn't, cause people always ask me what's wrong with you? Like why, who would do that? Most people don't read a book in a lifetime, let her own a book in a month. And it started out because I was in the direct sales industry for 20 years. I was top 10 worldwide in sales and recruiting.

Speaker 3:

And so my team was really large, but people were always asking me the same questions over and over and over. Right. Of course, because they're new and they need to figure it out. So I had written a book, you know, we'll call it a book, but it was more of , um, I wouldn't call it a manual either. I mean, it was a book, but it wasn't designed for the outside world. And I recognized as I started doing live streaming and coaching people that they were there. First of all, they were afraid. Everybody's afraid to fear. I had watched people for 20 years where I would walk them through this fear and ask them questions to make the , you know, reframe things in there like, Oh yeah, why? Yeah, why am , why do I feel that way? Why am I afraid to sell to my families and friends? Why do I feel like I have to discount everything, you know? And it's all internal fear. So I had taken the, you know, it was like, I don't know, 50 pages at the time, as you know, these books are 225 pages are about 80,000 words a piece. And uh , my husband says, I don't think I have 80,000 words in my brain. So, you know, it just comes out. And so when I was writing, you know, our kind of rewriting, cause I actually started with the manuscript and it actually tanked. My computer tanked and I had to start all over. Yeah, it was, it was really stumped for a writer . It was, matter of fact, the story is in here in direct selling one Oh one and I call it the , it's under customer service and there's a chapter in there, a section called hotel hell . And I don't, I never knock them off of who they are, but it was the worst experience ever. And I had to redo the entire book. So, but it was okay because you also have a chapter called the F word.

Speaker 4:

Yes . So I would have gone with that one first and be like, Hey, that might have been the chapter . Okay, so keep going. So

Speaker 3:

anyways , so when I was redoing these , I just started recognizing a theme, especially I was went onto book two, which is called a victim bully in your head. Because you know, I, I was talking on these live streams and people were asking these questions and I S and I was thinking to myself, yeah, I need to get that in a book format so you guys can get it. People say, why are going to get your content? Why can't I do this? And then somebody would come on and say, they talk about, you know, I'm just not good enough and I'm just not smart enough. And I was like, girl, you have a bully in your head. We need a victim. I go, I read a book called that, you know, and then all of a sudden somebody says to me, they're like, where can I get your books? And I was like, well, I was saying I'm going to write him. I didn't say actually it slated it out. You know, I was busy with the family and running, you know, running businesses and taking care of clients and traveling. And so I was like, Oh, I guess I better do that. And then I, so then I decided, you know, put it on my calendar and I was like, if I don't start, like if I don't do something crazy, nobody's gonna want these in 12 years. Like I do a book a year, I got all these titles. So I said, what if I just take a year off and I just do this? And I had talked to my husband and he's like, you're crazy honey, but if anybody can do it, it's you. Right? So I was like 12 bucks , 12 months and I just, I ran with it. And on the first time I announced it on live streaming , a friend of mine said, Oh my gosh, I have a publisher. You've got to talk to them. And so I talked to the publisher and we connected and they wanted the book and we started, but they just couldn't keep up with it, which now I totally understand. I can hardly keep up. But anyway, that's the way it started. And success Island came as I was writing, I was thinking I was in book three honestly. And then I had to go back and because I had this idea and I was like yes and you know I always call it the pinnacle of peace. So on top of you know on success Island you've got rock that dream Ridge cause my tagline is rock that dream you got rock that dream Ridge . And on top of there is the pinnacle of peace , which has the 360 degree view of fiche Pelico which is my Island chain. Right? And so we have all these islands and we've got oceans and the ocean of overwhelm and the depths of discouragement. But we also have, you know, the sea of tranquility. And so there's cool stuff and there's hope Island. Anyway, I don't want to sidetrack on it. I've got notes that I want to, I want to ask you a lot about this. One more thing I wanted to touch on is you have what's called the M three philosophy. Yes , yes . Which is money, mindset, and motivation. Yes. Where did this come from and how does this apply to businesses or individuals that are running their own businesses? Well, I, my tagline is that I would teach people, you know, we're , we do from sales to social media and everything in between. Okay . But I didn't feel like it was really telling them about the , the mindset part. And so I'm , I like alliteration and I like things and I said, you know, it's really what we teach or what I, what my philosophies are is really about money and understanding money, how to take care of, like, one of the books is called your broke, not broken, you know, so letting people know that, that your external circumstances have nothing to do with your internal value. And so I was like, it's about money, not money, money, money, you know, not just sales. It's about money as a, as a a tool, right? Mindset is the way we think about all those things and, and how we can keep a positive mindset to , to deliver value, not only to our family and friends, but to the world. When we start to see things differently, we can be really a catalyst for those things and motivation that a lot of people, they're so fearful, they get stuck. That if we can change the mindset, we still have to motivate him past that. The place that they've been kind of entrenched in what I call the weeds of wallowing, you know, or, or they get stuck and , and um, you know, when sometimes some people just get stuck in the see a status quo and they just kinda , they're just barely moving through and they're never, they're never feeling the joy. Like people always says, you're just so you're so happy. You're so, it's like, well, I have bad days, trust me. But in general, I am really happy. And it's, it's those things that the M three philosophy. Now I want to take a step when you talk about 12 books in 12 months, that, I mean you refer to that, you know , in your writings as a a Beehag is a big hairy audacious goal. Exactly. You know, when you take on something that sometimes

Speaker 1:

it can be terrifying because, you know, you're like, man, I'm up against insurmountable odds. I don't know if I can do it. Um , there's also times that sometimes, you know, big hairy audacious goals are tough to achieve. There are elements that are out of your control that can prevent them from happening. You know, what are your thoughts in terms of goal setting? I mean, it , it obviously worked for you, but other people out there that are wanting to go, should they, you know, shoot for the stars or should they go for something middle level to be like that , I want to make sure I can achieve and get done? Or do they break it down in between? Like what are your thoughts on kind of that process?

Speaker 3:

Direct selling two Oh one, which is the third book, I call it shoot for the cruise ship. Right. That if we're constantly shooting for the little rowboats that are next to us, that's all we're ever going to hit. If we shoot for the cruise ship, we'll probably hit some of the rowboats because if it doesn't get that far, but that doesn't matter. And I even talk about in that book. So what if I set this 12 books , 12 months goal and I only finished one. I still finished one, right? Yeah . I still finished one. If I didn't even finish one, I still tried. I , you know, and we have to give ourselves credit for the effort and not give up. Now I had some crazy stuff happen this year. Like one, I fell on my stairs. It was not a big deal. I just fell, came down. But I, I hit both of these, the , the front parts of my arms, I damaged the ligaments and tendons and I couldn't type for seven weeks. Seriously. And when you and I do not do audio because when I would try the audio, I'd hear myself talking and I'd lose track of where I was going and I couldn't do it. So I was, it was horrible. So that , that said three weeks out of 12 months and that's, that's a book and a half behind. So I didn't give up. I felt like giving up. Sometimes I'll tell you because then I had to double up on other things. I did things in those times that I couldn't do for the writing. And one of the books came out, cause I always introduced the authors edition first because the layouts and stuff aren't completely done from the design team. But my part is done and I call it authors edition and people love it. They bought them and they could see my notes to the team and they had all that in. As soon as the physical book came out, then we would send them that. And, but it was, I struggled. So I say, shoot for the cruise ship and , and don't let a , the naysayers, the bullies in your head that , you know, regret or fear, I call the big three of fear, doubt and shame. You know, those three are the ones that try and stop us from actually setting goals because you're right, if you know you can achieve it, it isn't a Beehag you have to, there has to be an element of Holy crap, can I actually do this? You know, cause it's not a Beehag. And if you're not reaching and stretching then then you're, you're never going to find out your abilities and your capabilities. Can you actually, I mean, most people did not think I was going to do this and they certainly didn't think I was going to do two extra. I'm just saying [inaudible] but I had my doubts . Certain types .

Speaker 1:

What I love about that story is, I mean there's a lot of memes out there where they're like, this is what people think success looks like. Where it's like a straight line right up til like a man and then up to a big mansion in a car. And it's like this is what success actually looks like, where it's like a wiggly line all over and off the page and back off . And you know, it's , it's always makes me, you'll smile. And I see that cause I'm like, it is, there's so many unknowns , uh , along the journey, but it really is, I think when you have that, that goal in mind that it's, it keeps you on point of this is the way I'm going and I may take a couple steps to the left. I may take a couple of steps though , right? It's okay . You know , I'm going to wait and when things are the road clears, I'll get back on and keep heading in the direction I want to go.

Speaker 3:

And we call it, I call it course correction, right? Yeah . It's not failure. And I, that's where, you know, are you asking about the F you know, the efforts , right? I'm a Christian woman and so there is no swearing my family and certainly no F-word, the four letterF words, right? But fear and fail are also f our letter F words that we don't use in our family because fear is a bully and he, he actually is a whole main character in a victim bully in your head. U m, but fail is, it's kind of a facade, right? Cause do we, the things that go, not go as p lanned. Oh yeah, they, they, you know, like I said, I didn't plan on falling o n my arms. My son was in the hospital. You know, there's, you don't plan those things but it's not failure. They really are stepping stones to whatever the next piece is. And if you have to course correct. I mean if I was unable to finish the project for some reason, not giving up, it is what it is. Just you k now, get over it,

Speaker 1:

step back. Because I would say of the people that I know in my life that maybe don't do business when they talk about wanting to do it or they're like man, like, cause they'll look at me and be like, you started businesses and you've written books. Like you just have special abilities. But like the people that knew me back in high school were like this guy was a guy playing around. He was always causing trouble. Right? Like I was always up to something that I probably shouldn't have been up to. And so they're like, how did you do that? How do you make the team ? But generally the one thing that I think comes back that I see is a common element is fear. They're like, Oh , what if I failed? Or what if I said I was going to write 12 books and I only wrote one and I would say the same thing you did, which is you now have one book and that's it. And that will be online and available for people to buy and generate revenue for the rest of your life. And that's something that you can now, when you write the second book, it can be a little bit better and it doesn't matter if you hit specific timelines, you still keep moving forward, but failure seems you're the fear of failure. Actually, both of those together is something that I see so many people struggle with because they're scared of maybe what other people may think of them. They're scared of. You know what I would say is what's the worst that can happen? Right ? A business doesn't work and you close it down. I know that

Speaker 3:

it's embarrassing and it's the fear. Shame. Get rid of shame. Shame does not serve you a purpose. It doesn't serve a purpose. It really doesn't. Shame is a bully. It's a bully. And you need NCU. I know you haven't got a chance to read the books yet, but you need to replace them with the Headspace heroes. Right? And so in the kids stuff that I do, which I love this, the U RNF campaign, I actually have costumes. I've , I am a superhero. I just want to tell you guys, you know, I'm hope she is one of the suits .

Speaker 1:

Well, we could've been wearing costume . Oh, we'll be right back and [inaudible] .

Speaker 3:

Well, but that's the thing. Fear, doubt and shame. Stop people. And so when you look at it and say, how does shame help you? I mean, if you, can you think of even one way shame helps you recognizing what happened and saying, Ooh, I do not want to do that again. That's, that's just , uh , you know, acknowledging it, but feeling true shame that doesn't serve a purpose. So I say, yeah . And the people said, Oh, you didn't finish the books or you did this , like, yeah, I did. But guess what? I guess, you know, I finished a book or I met a great person through this process. This good thing happened. So you can't, you know, cloud my vision and my self respect, you know, my self esteem is not damaged because I didn't achieve a goal that I set for myself. Yeah. It's like, and but when, that's when we can start helping people. Like one of the things in the book, right is that I say the first thing you need to do when that bully start , like you start to feel shame because shame envelops you. It's like your shoulders go down your head, your voice gets lower, you know, and it's like, mm , not today. Bully not today. And I tell people in the book, put this up in a mirror, do this in the mirror. And yeah , at first you're going to go down today bullying , not today. You know, you're going to mumble and then you're going to , eventually you're going to be like, not today. Bully, not today. Like just for today. I do not want to listen to you. I do not want you to AE to change the way I feel about me. And I have people all over the world sending me videos cause I asked them to tag me in a video. Not today bullied. Not today. I have a mom and a daughter that did it was the coolest they ever. So that's my goal is to change the world like a rhythm of what I call any S not enough syndrome because we are enough just the way we are. And that's what we have to accept to recognize our value and want to grow because we want to grow. Not because other people don't think we're enough the way we are.

Speaker 1:

Oh it's such so powerful. Right as you were saying that, I'm getting goosebumps and I'm like, it's just, it's right on. It is exactly. I think what people need to hear and it is something that you, I've had times when businesses were going great. I've had times when businesses were going bad and it is this weird sort of dark cloud or this element that comes out of nowhere. And being able to recognize that and be like, I didn't say not today cause we hadn't met yet, but I know now. Now, yeah, next time it happens I'm like on a finger snap, that's it. Move along. But it is something that I think is natural and usually what happens, what I've seen is when this happens, a lot of times people are there, they're maybe alone or they're , they're not. They don't want to go out and talk about here's how I'm failing in life or here's something that isn't working. And what happens is instead of letting it out in the open or you know, getting, you know, if they'd read your book, they would know what to do. But if they didn't, it's tough and they struggle with it. And it is so critical to be able to understand that you know, you are enough and it's okay when you win and it's okay when you lose and it doesn't reflect on you. It's just you get up and it's a learning experience and you try again and next . And most of the people who are, you know the best at what they do when you talk to them, they're like I feel all the time and they just gotten past, I don't care about failing and when I fail I learn and keep moving and keep going forward.

Speaker 3:

And like I said, we don't say fail. We just say w you know we use different words because I do believe that that word it's subconsciously does trigger doubt and shame. Right? Cause the word fail itself. Like it's heavy. And I, that's why if my kids like [inaudible] that's a four letter F word and you are not allowed to use it. Now like we , I have lots of things that have not gone as planned. I mean lots of things. And that's why when I look at it I go, Oh that didn't not go as planned. Now what am I going to do to change it? You know, and I do my livestreams every everyday people know, cause I'll tell them onscreen go, I had a really bad day and let me just tell you what happened and this is how I moved out of it. Because I, you know, it's not that the, I may be writing the books, but it's not like I never get a boy hanging out going, Vicky , you ain't going to finish this project. You know, you aren't . You know, you are that , you have to hire a new design team, you have to do this. And it's like, you know, plus my kids in the hospital and this happens in that. It's like, you know, and so, and I go, Hmm , not today, not today. Even if you just have to give your mind a break for a minute. Because like I said, if you think about it, fear, doubt and shame are the big three. They are the ones that capitalize your emotions. And once you can recognize those three, it's easy to get rid of some of the others like anger and resentment. You know, shame creates resentment. And, and when you read the book, you'll see that there's a lot of family members and that , one of the things I would love to tell you about is the twins though cockiness and confidence. They're twin brothers. They are twin brothers, right? And so confidence, they're , like I said, they're identical twins until you start looking at the way they act, right? We know cockiness is a bully. Cockiness is, is insecurity in disguise, right? And con confidence doesn't need everybody to believe him. He wants them to, sure. I mean, cause that's who we are. But his best friend is corporal courage. It's captain confidence and corporal courage. So , um, but that we just have to, we have to keep moving through and not worry about people. Sometimes they're going to accuse him of being cocky, right? But confidence doesn't get defensive about that. Confidence just shows you and when you recognize, because you have to understand when cockiness takes over because some people say, you know, fake it till you make it. Hey, I'm, I agree you can put your best foot forward. But cockiness is never the answer. You know he's not the answer.

Speaker 1:

I love the analogy of them being identical twins because they are very close and you don't really, you know, it takes seat watching actions before you start to tell which one is it. It really is true. Like they look, they would appear similar at the beginning, but once you actually watch a little bit closer you realize which one it is and you can, you can tell exactly which one it is. As you're, as you're paying attention and you look at kids and young entrepreneurs who are following cockiness. Yeah . Oh yes. And that's where people get in trouble. I would agree 100%. I'm so in, in you , you have what's called, I'm going to, I'm going to say it and you're gonna probably correct me. The fit to polego vision Pella go map. Yes. Okay. So walk us through what this is. Cause I've seen the map. You can Google it, look it up. It's a, I'm guessing if some of the books, yes . Okay .

Speaker 3:

Mapping the front of every one of the books. And then you have , um, like if you're on my newsletter list, we have , we sent out the colorized one this week, but yeah .

Speaker 1:

Okay. Yes . So walk us through for someone that hasn't seen this yet, what is this and what's the process behind that ?

Speaker 3:

Okay, I'm going to give you guys a sneak thing that only my regular followers know when I drew this map. But when, so I'm going to this picture. This is actually me in the middle of success Island because I always do. I was at and my broadcast with a little chow symbol. So all of that was designed when I just started kind of, I was actually just creating some pieces for the Island because the sass Island is in the middle of Fitch Pelico and it , one of the arms, my illustrator Jay Mackey, who's probably on that broadcast that you know, watching and participating cause he's, he's phenomenal. He also did the covers for a victim bully in your head. Um, he created this, this little arm thing called reassurance reef. Right? And so we have these pieces of difficulty, trials and tribulations, and we have these places of triumph. And so I just started expanding and I was like, you know , um, hope Island and what's going on there. And there's , um, there's profit in the pain peninsula, one of the books, it's called profit in the pain and um , audience of one arena and Christian printer Cove is over there. And then , um, when you , you got the hope pillow that can take you to any of the islands and , um , you have Fitch slap Island now for any of your followers . I told you guys that , um, I, you know, I'm a Christian, I don't swear, and that's one of the things, but it's that edgy thing, right? And a Fitch slap though is a public service. It only comes out when necessary. It's always done in love. And it's used to redirect the course of someone who's a stray. So if somebody says to you, right, I'm not good enough, we give them a slap . You are enough just the way you are. So it's, it's done to redirect them not to ridicule or, you know, be , it's all, it's all done in love. It's all to help recognize your value. And so, but we do have a [inaudible] aisle, which is behind Fitch , slap Island. You know, Fitch slap Island has , um, haters, gonna hate habitat. Cause we know we all got the maters right. Whether it's your family, your friends, your neighbors, it doesn't matter. Yeah . We all have some people that have things to say that aren't, so, you know, endearing to us perhaps. Right. They kind of invoke those bullies. Um, and then we have quit your fishing cave, right? Which is, you know, the complainer's cause we all have to complain because , you know, people whine and complain and don't, you feel exhausted when you're around them, you know? So that's why we have to put them over on fish slap bottle . We have to get them off of success Island. And then there's Neff nation. And like I said, I could go on and on. So , um, you know, in book number three though, you get a new map. You got a new Island, you have Lama drama Island in book number three.

Speaker 1:

I just, I , I think this is so creative at the way you've put this together because so many of the elements as you're talking about, then I'm like, yes, that's true. Yep . That's exactly right. Y'all like, yup , that's a , it's what you need to do with the naysayers. Um, or people there always be critics. Um, but the truth is you're on your path and you need to focus on where you're headed and yeah, who cares?

Speaker 3:

Yeah. There's the eviction express that takes them there, right? Here's the eviction express. It'll take them over to slap Island or bullet, you know, over to eviction aisle or in bully Bay. He can drop them off. It doesn't matter. You guys just go hang out when you're done, when you're done whining and complaining, there's a bridge you can get back to success Island. You just have to work at it.

Speaker 1:

It's been amazing to see the times in my life where, you know, sometimes there's people or individuals I've been working with or just in life in general. And you realize, man, this isn't right. There's something here that you start to realize and it's tough a lot of times to be able to step away from something that you're like, no, but I need to be there. Or there's another reason why, but if it, you know, has a negative effect on your life. And it's just every time I've done it, I'm like, why didn't I do this sooner?

Speaker 3:

We get stuck because we think we have to stay there. And the fact is, when you, when you , when you let the Headspace heroes takeover , you know , um, and we only talked about a couple of them, but really they're , you know, confidence and courage, faith, hope, love those guys. Those are all, you know, those are all supportive things. We need to recognize our internal value. And when we start letting the Headspace hero say, huh, I don't think that's there , they're calling me names. And that's , that's not okay. And, but instead of, and this is another key part, which I know, I'm so sorry, we, there's so many topics that what people are missing is empathy. It's what struggling with the bullying that's going on in schools. Why, you know that mr is rude and unsympathetic to other people is because we're missing empathy. And in , um , Avik the ball in your head, I talk about how we need to peek behind the curtain because everybody's struggling. People are hurting in one way or another. And it's so, it's, it's just sad that our, our instinct, when someone insults us or says something, it's wow , right? We either withdraw or we attack. When my philosophy is we go, I go, Oh, really? Like I, and I really wonder what's going on. Where's this coming from? Happy , competent people don't wake up trying to hurt people. They don't wake up. You go on , you're ugly and I hate you. And I call this one chapter in one of the patrol patrol, you know, on , on livestreaming . You get trolls all the time. And I was like, Oh, you know , um , I was like, Oh, and I have this one in Jeremy's probably watching right now. Jeremy was a troll and I did my same thing where I'm a little sarcastic with them if they keep going at it and I'll say, Oh, I'm so sorry you're so lonely. But if we'll do a shoot , come on back and pretend we'll pretend that didn't happen because I don't really care. I know something's troubling you. And that's why, cause who comes into someone's house or you know, what's your livestream ? Is your house okay and attacks you when your friends are around. It's like, that's just silly. But so he is now an avid supporter. He's on everything. He shares out all my content and he'll actually troll the trolls that come in now. So we call it a troll conversion. So it's just right, because we look behind the curtain and [inaudible]

Speaker 1:

that what's there. Yeah , that's so true. Right? Everyone has their own story. They have their own things going on. Um, and a lot of times what you get, especially on social media is you're the quick knee jerk reactions or here's my opinion. And, and I think a lot of times when you stop to be able to, to, you know, see and understand, I think it's really understanding behind what's going on in that person's life. Takes empathy to get that does and understanding as the Headspace. Yeah. Oh I love it. I love it. Well, let's do this. We're, you know, we're, we're getting close to kind of end of the podcast, but is there any, you know, final parting words or wisdom that you would give? I mean there's so much that you have in this book, but you know, in your life and you know, having gone through this process of writing 12 books in 12 months, that is your , you're like, man, this is it. This is what the number one lesson I've learned or the number one thing that I would want to share with other people in business and in life.

Speaker 3:

Well, I guess I'm going to go back to the same, the, you are enough global initiative, right? Is that whether you're in business with it's your family, cause let's face it, you know, I know you're about to become a dad. Congratulations. Right? Well, as a new parent, I can tell you when I had my kids, we don't always feel like we're enough. Like what am I doing wrong? Why? What's up ? You know, we feel overwhelmed and so it doesn't matter if it's business or life or whatever projects you got going on that you have to remember, you are enough just the way you are. You want, you should want to grow because that's part of life is trying to grow and become better, but it's because we want to. So set your goals that shoot for the cruise ship. Do not shoot for the rowboats. You'll hit some rowboats, but shoot for the cruise ship or you're never going to get there. If you always think it's outside of of your abilities, then you will never get there. But shoot for the cruise ship. Recognize your internal value. Remember that your outside circumstances have nothing to do with who you are as a person. If you file bankruptcy, if you lost, it doesn't change who you are. I mean if you are who you are, continue growing and becoming the best version of yourself and , and spread that to other people. You know, the victim bullies engage the Headspace heroes and rock that dream.

Speaker 1:

Oh, Vicky . Such wonderful advice. Thank you so much for being here. I'm excited cause as soon as we end this podcast, we're going to try and costumes superhero costumes . Well thank you guys for listening , uh, and hanging with us today and we will catch you on the next episode.

Speaker 3:

Yes , yes. Yeah. I always say dream it. Believe it. Achieve it.

Speaker 2:

Thank you for listening to the Duke of digital podcast with Brian Mitt , one to network with other business owners. Join our exclusive group at facebook.com/groups/duke of digital fancy the Duke. Leave a five star review on your favorite podcast app. And you can be mentioned on the show. The Duke of digital was produced by advertisement and recorded in Hollywood, California. All rights reserved.