💥 Could the dawn of artificial intelligence (AI) revolutionize the way we conduct business?

In this episode, we say our goodbyes to the Business Growth Accelerator podcast and give a hearty welcome to Leveraging AI. We unpack the untapped potential of AI, delve into strategies for business success in the AI era, and explore how AI can radically transform business operations and strategies.

💡 Topics We Discussed:

🎯 The Role of AI in Businesses and How to Navigate its Challenges: Understand the pitfalls of AI, like the potential for "hallucinating" data and how to avoid it. Learn how to formulate guidelines for good and bad AI practices.

🚀 The Need for a Continuous Education and AI Innovation Committee: Learn why staying updated about AI trends is crucial and how an innovation committee can steer the ship in the right direction.

🎩 Why Leadership is Vital in AI Strategy: Understand the significant role of leadership in AI decision-making and why it's important for leaders to be hands-on in the process.

🌐 Reevaluating Your Business Strategy: Learn why business strategies must be reassessed in the face of rapid global changes and how your business can adapt to future trends.

🔮 The Three Different Paths for Business Success in the AI Era: Discover the three main avenues to drive your business to success in this new era, from proprietary data to human relationships.

📚 Educating Your Business on AI: Understand the importance of educating your staff on the capabilities of AI and the value of implementing AI across the company.

💼 Finding Low-Hanging Fruits for AI Implementation: Learn how to identify tasks in your business that can benefit from AI for increased efficiency.

👥 Nurturing Human Relationships: Understand the importance of building human relationships in the era of AI where technology can't create a lasting moat.

As we bid adieu to the Business Growth Accelerator podcast, we're thrilled to take you on a new journey with Leveraging AI. This new podcast aims to enlighten, engage, and inspire you to harness the power of AI to push the boundaries of your business potential. 

Let's dive into the future together. 🚀

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

🎙️ What is the secret behind Baker Donaldson's remarkable success in the legal industry? Could it have something to do with a revolutionary approach to leadership development?

In this episode, Tim Lupinacci, Chairman and CEO of Baker Donaldson, peels back the curtain to reveal the leadership development strategies that have propelled his firm to the forefront of the industry. We dive into the idea of strategic transformation, discussing how it's not only possible, but absolutely necessary for success in today's evolving business landscape.

Topics we discussed:
🎯 The impact of leadership development on law firms
🏋️ The mini-MBA program: Its conception and results
💡 How Baker Donaldson approaches training at different levels
💼 Building trust and empowering employees for sustainable growth
🔄 Embracing change and refining strategies for continuous improvement

Our guest, Tim Lupinacci, is not only an exceptional leader but also a visionary thinker in the field of leadership development. Tim’s focus on strategic transformation and people-centric leadership has been instrumental in shaping the culture at Baker Donaldson, one of the largest law firms in the U.S.

Don't miss out on more insights from Tim Lupinacci! Make sure to connect with him on LinkedIn. 

Join us in this episode as we uncover the power of investing in leadership development and its ripple effects on the success of an organization. This conversation is loaded with tangible takeaways that any leader, regardless of industry, can implement to drive their company towards strategic success. You can't afford to miss this one!

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Have you ever wondered how to perfect your email marketing strategy? Well, there's no one better to learn from than R.T. Custer, the man behind Vortic Watches, an expert in leveraging email marketing to its fullest potential.

In this episode, we dive deep into the nitty-gritty of e-commerce and how to master the game. R.T. shares his unique approach, tips, and secrets about the art of email marketing that has propelled Vortic Watches to unprecedented success.

Topics We Discussed:

📧 The pivotal role of email marketing in e-commerce
🎯 How to effectively use Klaviyo for email marketing
🔑 Understanding the importance of customer segmentation
📈 Tracking leading indicators like open rates and clickthrough rates
🔎 R.T.'s take on using AI, like ChatGPT, for email content creation and testing

R.T. Custer is not just a watchmaker, but a marketing maverick who has defied norms to create a unique niche in the watchmaking industry. His story is an inspiration for anyone looking to break into e-commerce, regardless of their product or industry.

Want to connect with R.T. and learn more about his innovative marketing strategies? Check him out on LinkedIn and join his community of e-commerce enthusiasts. It's a chance to learn from the best in the business.

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Are you tired of attracting the wrong clients? Want to know how you can set yourself apart in the saturated world of content marketing? In this episode, we delve into the world of 'Content Fortresses' with our guest experts.

Our experts, Lyndsay Cambridge and Martin Huntbach of Jammy Digital, break down the concept of a 'Content Fortress', a strategic approach to content marketing that attracts the right clients and repels the wrong ones. They share their insights, experiences, and methods to help you build a strong, unique brand that speaks to your ideal audience.

Here are some of the topics we covered:
🎯 The concept of 'Content Fortress' and its importance in modern marketing.
📚 Understanding 'Authority Content' and how it boosts your brand reputation.
🧲 'Attracting Content' - the secret to drawing in your ideal client.
🚫 The power of 'Repelling Content' and how it saves you from the wrong clients.
💡 'Education Content' - why it's crucial to educate before selling.
🎁 The magic of 'Bonus Content' and how it adds value to your clients.
🔄 The role of 'Process Content' in streamlining your work.
🌍 The importance of 'Culture and Opinion Content' in telling your brand's story.

Lyndsay and Martin are experts in content marketing and have built their business around these principles and have shared their wealth of knowledge with us. You can connect with them on their website, where they provide more valuable resources and further delve into the world of content marketing.

Don't miss out on this opportunity to revolutionize your content marketing strategy!

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

❓ Is your business making the most of the data it collects?

In this episode, we dive into the world of data tracking and its impact on employee performance, management, and overall business growth. Our guest expert, Rob Buffington, shares valuable insights and experiences on how to effectively leverage data to make better decisions and drive your company to success.

🎙️ Topics we discussed:

• 📚 The importance of data tracking for businesses
• 🎯 Focusing on the right metrics for success
• 🔄 How to make data actionable for employees
• 🤝 The role of data in employee performance and management
• 📈 Connecting data-driven insights to business goals

About our guest: Rob Buffington is an expert in data analysis and business growth, with experience in various industries. As the founder of Gordian Business Solutions, he helps businesses slice through complex challenges and harness the power of data to achieve their objectives. Connect with Rob on LinkedIn here.

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Are you tired of blending in with the competition? Want to know how to stand out and succeed in a commoditized industry?

In this episode, we dive deep into the world of innovation and marketing with Peter Mann, Founder and CEO at Oransi, who shares his unique approach to thriving in a crowded market. Discover the secrets to connecting with customers on an emotional level, outsmarting your competition, and disrupting a commoditized industry.

🎯 Topics We Discussed:

🚀 The importance of understanding customer needs and segmentation
🧠 Thinking outside the box and exploring unconventional strategies
💡 Connecting with customers on an emotional level and creating word of mouth through third parties
🌟 Leveraging influential figures in your industry for marketing and endorsement
🌊 Embracing continuous improvement and the realities of product development

👤 About Peter Mann:
Peter is an innovative entrepreneur, Founder and CEO at Oransi, with a passion for disrupting commoditized industries. He has successfully navigated the challenges of launching and growing a business in a competitive market, and he's here to share his wealth of knowledge with you. Connect with Peter on LinkedIn.

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

❓ Are you struggling to find success in your B2B business despite following conventional wisdom?

🎙️ In this episode, we dive deep into the world of B2B marketing and sales with Oscar Torres, a renowned B2B expert, who shares his unique insights and strategies to revolutionize your B2B business.

🎯 Topics we discussed:

• 🔄 The critical mindset shift from B2C to B2B
• 📊 The importance of qualitative KPIs and the butterfly effect
• 💡 Creating a B2B culture to accelerate your organization
• 🚀 The three-step process to transform your B2B business: Realization, Organization, and Culture
• 🌟 The impact of embracing B2B-focused marketing and sales strategies

👤 About Oscar Torres:
Oscar is the B2B Management Program Founder & Director at ESADE Business & Law School, helping businesses to scale and achieve their full potential. With years of experience in management and consulting, Oscar has developed a unique approach to addressing the challenges faced by B2B companies. Connect with Oscar on LinkedIn to learn more and continue the conversation.

Don't miss this opportunity to learn from a true B2B expert and transform your business!

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

🌟 Join us for an insightful episode as we delve into the captivating world of SEO, digital marketing, and best practices with our guest, Patrick Dillon, Founder and CEO of WISE marketing.

🎯 Uncover the secret ingredients to SEO success as Patrick shares the importance of understanding your audience, having accurate data, and maintaining a top-notch website to dominate search results.

🚀 Explore Patrick's expert predictions on the evolving landscape of search and the potential impact of new search chat options from industry giants like Bing and Google.

💡 Learn the value of strong content and the potential risks of using AI-generated content in your digital marketing strategy 

🛠️ Get practical tips and advice on how to adapt to the shifting landscape of search, ensuring your business stays ahead of the curve and thrives in the digital age.

🔥 Find out how a solid foundation, including a great website and accurate listings, can help you stay relevant and visible as AI engines continue to evolve.

💬 Connect with Patrick on LinkedIn for expert guidance in mastering SEO, digital marketing, and staying ahead in the rapidly changing industry.

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Companies do not grow in a linear way, they grow in spurts. And when a growth spurt happens, all the small issues that the company is experiencing are amplified into serious problems. 

In this episode, we explore the key factors that can make or break a business in today's world, and that many companies fail to address before they start growing. 

Our guest, Adi Vaxman, CEO of Sheba Consulting, shares her insights on the four critical areas that companies must focus on to succeed: mindset, culture, people, and information systems.

💥 Mindset is everything. Companies need to adopt a growth mindset and be willing to embrace change and take risks.

💥 Culture is key to attracting and retaining top talent. Companies need to define their values, mission, and vision, and make sure everyone in the organization is aligned with them.

💥 People are the most important asset in any company. Hiring the right people and investing in their development is crucial to the success of the organization.

💥 Information systems are essential for streamlining processes and driving efficiency. Companies need to know how to evaluate and implement the right systems for their specific needs.

Adi also emphasizes the importance of flexibility and agility in today's business world, where the rate of change is rapid. Companies must be able to adapt to new technologies and market trends quickly to remain competitive.

Adi provides valuable insights for business owners and leaders looking to stay ahead of the curve and build a successful and sustainable organization.

Listen to the episode to learn what common mistakes business leaders and owners are making, so you can avoid than at your business.


Connect with Adi on Linkedin
Check out Sheba consulting

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

The truth is based on facts and enables conversations and arguments revolving around all subjects of life, BUT, the concept of truth, as we know it is dead, or at least dying. 

Truth has been challenged throughout history, from the days of Kain and Abel.  

In recent years social media, and the democratization of content creation tools has put truth under more pressure, but still extensive massive truth manipulation required resources who can only be obtained by governments and large corporations.

All this changed with the introduction of generative AI. Tools like:
💥 ChatGPT
💥 Mijourney
💥 Dall-e
💥 Runway
Enables anyone to create highly realistic documents, images and videos of events and "facts" that never existed. This will practically enable anyone to create their own truth to promote any agenda.

You may think that there would be tools that would allow us to detect AI-generated content, but so far, these tools are falling short of being reliable. In the best-case scenario, there will be an arms-race between detection tools and manipulation tools, and the manipulation tools would always be ahead.

In this episode, you will learn more about the current AI tools, the capabilities they bring, and the implication it has on the concept of truth.

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Companies with strong leadership and a positive culture outperform companies that do not have those. BUT the path to becoming a great leader and developing a healthy culture is not clear
Hence why R. Michael Anderson is such a sought-after speaker. As he has developed a framework that helps business leaders develop the right mindset.

He developed a 4 stage process, he calls the it Growth leadershiop path

💥 Release and reset
💥 Rewire and reprogram
💥 Leading others - conversation motivation
💥 Strategy and Influence

In this fascinating interview, R-Michael provides details and examples for each and every one of the 4 steps, making it practical and clear.
He also shares some of his fascinating personal story.

Connect with Michael on LinkedIn
Check out Leadership Mindset 2.0

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Social media and paid search are over-saturated - organic reach is declining, and paid is becoming more expensive and less effective. At the same time, influencer marketing is booming.

Why?

Because if your target audience, already trusts a specific person, and that person recommends your product or service, your business benefits from the trust they already earned.

Like any other marketing method, B2C has mastered it before B2B, but in the past few years, B2B brands are utilizing influencer marketing as well.

In this episode we are talking with Alessandro Bogliari, the CEO and founder of the Influencer Marketing Factory. Allesandro shares practical tips, and best practices on how to get started and grow with influencer marketing.

💥 The detailed process you should follow
💥 What should be your process for different budget levels
💥 Do's and Dont's
💥 How B2B brands are leveraging influencer marketing
💥 and much more...

Connect with Alessandro on LinkedIn

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Sometimes a simple tactic can make a big difference in results.

One of those tactics is optimizing a form that enables people to promote your product/service/events etc.

Jay Gibb, is the founder and CEO of Cloudsponge and they are experts in optimizing recommendation forms. while this is a really small niche, they are the global leaders in it.

In this interview, Jay shares tips on how to optimize and improve your customer's ability to share recommendations for your goods or services. We also talk about the importance of transparency in communication with your clients and prospects.

Connect with Jay on LinkedIn

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Your business isn't too small or unimportant for someone to spy on you. Sadly it is extremely easy to extract highly sensitive information from employees and co-workers.

Such information may include anything that your competition can use in order to have an unfair advantage over you - lists of clients, contracts, your pricing, your top talent compensation packages,  budget, best marketing channels, etc.

Robert Kerbeck, spent years as a business spy, before he switched sides. He claims that in a few minutes he can find out all that information about almost any company with a few simple phone calls.

In this episodes he shares
💥 The technics that can be used to extract such information
💥 Who are the easy targets
💥 And, most importantly, what your organization can do to protect itself

Connect with  Robert on Linkedin

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Being a guest on podcasts is becoming more and more popular. Multiple CEOs and business leaders are on a constant tour as podcast guests.

There are many benefits to being a guest on podcasts:
1. Reach new audiences - by leveraging the following the host already created you can reach a well-targeted audience
2. Become an authority in your industry
3. Evangelize a unique POV
4. Provide your target audience with a new lense to view the world
5. Personalize the business - people want to do business with people not businesses

All of this sounds great and is achievable by being a guest on podcasts (and even more by having your own show (connect with me on LinkedIn and ask me how if you are curious).
But it only works if you have a clear strategy, and it can happen much faster and more effectively if you use specific proven tactics.

In this episode, we cover both the strategy and the tactics that can help you and your business make the most by being a guest on podcasts. The episode is based on a consulting session I recently gave a colleague
 

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

The dream is simple - have a job you enjoy doing - meaning it plays to your strengths, have the lifestyle you want, have a perfect work-life balance, and provide as much value to others.

Easier said than done...

Adam Torkildson was able to achieve all of that which is truly rare. How did he do that? by following some fundamental business rules:

1. Be willing to take risks - you need to take a leap of faith and trust your skills
2. You must put in place the right systems and processes in your business, that reduce the daily effort while increasing throughput. 
3. Surround yourself with people who are the right fit for you culturally, and that are better than you in at least one aspect of the business, and who complement your skills.
4. Create a business that provides immense value to a specific sector/niche.

Adam manages 175 high authority websites (adding one per month), which total 100M visitors per month. He has a fully automated platform that allows his clients to publish content on his website, while still having all the relevant guardrails in place. 

In this episode, he shares how he grew his business to such a scale while working less and less, and while providing more value to his clients. 

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Did you know that research done by Sequoia Capital (one of the largest VCs in the world) predicts that ALL COMPUTER CODE and ALL BUSINESS CONTENT will be CREATED BY Ai by the YEAR 2030. 
That is only 7 years away. anyone who is starting college right now, and learning any skills, is at risk of graduating 4 years from now with NO open jobs in their field. Not because of an economic downturn, but forever...

Ai is tasking a bigger part in every aspect of our lives and our businesses. While until just a few years ago, only giants like Amazon, Google, IBM and Facebook benefited from the amazing advantages Ai brings, Ai driven tools are now accessible to everyone on almost every aspect of running a business.

While that has been a clear trend for a few years, 2022 was a tipping point. First with the introduction or maturity of many tools, but mostly with the introduction of Chat GPT, Dall-e, Stable Difusion, and similar tools, that took the world by storm.

If you have never used any Ai tools, strap in, and get ready for a hell of a ride as this episode will blow your mind. If you have been using these tools, you would still gain a lot from this episode as we are covering many use cases that are possible today using such tools.

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Growing a nationwide successful business is not trivial, and anyone who could do so has learned one or two things about running a business.

Anthony Amunategui, is the CEO and founder of the CDO group a nationwide construction company. In this interview, he shares concepts, mindsets, and strategies he has learned along his way to success.

We discuss the process and steps he uses to build a healthy and growing organization. We covered topics such as:
💥 Simplify business growth to 2 components - Scale and organize
💥 How to make your employees be more engaged and confident
💥 The keys to healthy communication
💥 and much more

Connect with Anthony on LinkedIn

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Defining a cohesive business strategy is not easy, but implementing it is even harder.

After successfully implementing business strategy in major companies, Jim Gitney perfected the process and wrote a book about it - Strategy Realized

In this fascinating interview, Jim shares a detailed blueprint on how to successfully implement business strategy. He developed a concept he calls the Business Hierarchy of Needs (the business parallel to Maslow's Hierarchy of needs).

This is a highly practical episode with a step-by-step process you can follow, with great examples and powerful business concepts.

Follow Jim Gitney on Linkedin

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

If you are selling anything (a product or a service) you need to price it. Too many companies price their products based on the competition or "market standards". 

The reality is there is a detailed process you need to follow when defining the price of your service or product. If you get it wrong, you may price yourself out of the game, or potentially leave money on the table. 

Marcos Rivera has been involved in the pricing of products and services for many years, and in the past 4 years, he has been helping other companies do it right.

In this fascinating interview, he shares the process that he uses with his clients in order to help them define the most effective pricing for their product or service.
It is a detailed and simple process that you can use in your business as well.

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Having a crystal clear positioning is essential to building authority online. When you have a clear and specific position, it helps you stand out from the competition and makes it easier for your target audience to understand what you do and how you can help them. This, in turn, helps you establish yourself as a thought leader in your industry and build trust with your audience.

Here are a few reasons why having a clear positioning is important:

1. It helps you differentiate yourself from your competitors: With so much noise and competition online, it's important to have a clear and unique position that sets you apart. This helps you stand out and helps your target audience understand what makes you different and why they should choose you over others.
2. It helps you attract the right audience: A clear positioning helps you attract the right audience because it clearly communicates who you serve and how you can help them. This helps you attract the right people and avoids attracting those who are not a good fit for your business.
3. It helps you build trust: When you have a clear positioning, it shows that you are an expert in your field and that you have a clear understanding of the problems and challenges your target audience faces. This helps you build trust with your audience and establish yourself as a thought leader in your industry.
4. It helps you create consistent messaging: Having a clear positioning helps you create consistent messaging across all your marketing channels. This helps you build a strong brand and ensures that your message is always clear and consistent, which is essential for building authority and credibility.

In conclusion, having a crystal clear positioning is essential to building authority online. It helps you differentiate yourself from the competition, attract the right audience, build trust, and create consistent messaging.

So if you want to establish yourself as a thought leader and build a strong online presence, make sure you have a clear and specific positioning. If you want to learn the details and how to do it right, listen to this great interview with Ann Carden. Ann is a coach, and a successful serial entrepreneur who specializes in in growing authority as a lever for business growth.

Connect with Ann on Linkedin

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Happy new year!
Not only 2023 just started, but also it is the 3 year anniversary of the Business Growth Accelerator podcast. This episode covers best practices on how to build and grow a successful business based on interviews I made in the past 3 years, with successful entrepreneurs, CEOS, and business experts. 

The episode is divided into 3 segments:
💥 Obvious best practices
💥 Less obvious best practices
💥 What businesses must focus on in 2023 and beyond in order to win

Obvious best practices:

• Define clear long-term goals, and derive short-term goals that would lead you toward the long-term ones
• Build the right teams that can achieve these goals
• Put the right people in the right seats of the bus
• Put in place suitable systems and processes that would enable people to achieve their goals most effectively.

Less Obvious

• Having a mission, a vision and core values truly mater, if you know how to make them the north star and the operating system of your business.
• Having a deep understanding of your customers' and prospects' needs is key 
• Developing a community around your business, allows you to get feedback and iterate faster, while developing a moat built on trust, and generating high-value content.
• AI - We are reaching a tipping point in AI and its role inside businesses. Companies and organizations that will learn how to leverage AI faster, will come ahead of those who don't. 

How to win in 2023 and beyond 

• Start experimenting with AI (ChatGPT is a great place to start). Find places where AI can make your company or role, more efficient.
• Build and nurture a community around your business.
• develop a strong and positive company culture around clear core values. This will attract the right people, who cannot be replaced by AI (at least in the near future 😉)

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Businesses go through different stages and each stage requires a different focus in order to grow in the most effective way. But when you are in a business it is not always clear what stage you are in.
Hence, in this episode, we are reviewing the different stages of growth every business goes through and highlighting what should be the focus in each stage.

We are doing this with the assistance of Indus Khaitan, who uses an example of gold diggers from the gold rush, to explain the stages of business growth. It is a fun and highly educational conversation in which we will cover:

💥 What are the stages of company growth
💥 What does leadership need to focus on in each stage
💥 What roles need to be added to the company in each stage
💥 and much more...

In addition, towards the end of the episode, we discuss how can your company save significant amounts of money by better managing the software that you are using, and by optimizing the types and number of licenses you are paying for.

Connect with Indus Khaitan on Linkedin
Check out Quolum, and find where you can save money on your software licensing.

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

You know that developing a strong network is important to your personal and business growth, and you know that establishing yourself as a thought leader in your field can help you do that as well as achieve other business growth goal,

BUT - you are not sure how to do that, and it sounds like a lot of work you do not have time for.

Therefore - you need someone who can explain why it is critical to invest in these topics, and how to do so in an effective way,

Nicky Billou, Is a successful entrepreneur a best-selling author and a sought-after coach, who is helping business leaders drive growth through service mentality, authority building, and effective networking.

In this fascinating and highly practical episode we are going to cover:
💥 Be good at sales & marketing through understanding relationships
💥 How to develop a service mentality that will drive sales
💥 How to network effectively,
💥 How to seamlessly transition from value-providing to sales
and much more...

Want to learn more about Nicky and the services he provides.
Connect with Nicky on Linkedin
Check out the e-circle academy

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏