Managing innovation - creating value from ideas

Scaling innovation

July 11, 2022 john
Managing innovation - creating value from ideas
Scaling innovation
Show Notes

Innovation  fails — sometimes spectacularly so. It’s hard enough when that failure  comes early on during the start-up phase — that brilliant idea which  somehow isn’t quite as brilliant when it collides with the first few  encounters with the market. And when no amount of pivoting is going to  save it. It’s hard but it’s a matter of squeezing it for useful lessons  for the future and then throwing it in the bin. Chalk it up to  experience and try again.

But  what happens when you’ve gone much further down the road? When you’ve  put in the hard yards, prototyping, pivoting and finally launching? And  when your early efforts seem to have yielded success? When it does seem  as if people value whatever it is that you’ve created from your idea?

You  could just relax, take the (small) bouquets which come from succeeding  at something, those plaudits from family and friends. But most likely  you’ll recognise that, nice staging post though it is, you’re really  only halfway along the journey. Because for your idea to have real  impact you are going to need to scale it. And that’s where a whole new  set of challenges come into the frame.

You can find a transcript here

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